ELLO New Brand Guidelines by MKR

Brand Guidelines

ello Everyday Language & Literacy Opportunities

About Ello Early involvement with language has proven to be vital to the success of a child’s learning throughout the rest of their life. Starting them off with the proper educational foundations early on will allow them to excel. Ello (Early Learning & Literacy Opportunities) provides opportunities within the community to help parents engage in language and learning with their young children through visual and verbal prompts which spark conversation and imagination!

Main Logo

ello

ello Everyday Language & Literacy Opportunities

Logo Variations

ello ello

ello ello

ello Everyday Language & Literacy Opportunities

ello Everyday Language & Literacy Opportunities

ello What do you spy with your eagle eye?

X

Logo Restrictions

Clear Space: Keep all design elements at least an “o� width away from the logo

Drop tag line when the Ello bubble is smaller than 1.5 inches

ello Everyday Language & Literacy Opportunities

Minimum size: main logo should be no smaller then 1 inchin width.

ello

ello Everyday Language & Literacy Opportunities

Do not change the colors of the logo X Do not move or remove the “ello� letters in the logo. X

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Do not warp or stretch the logo X Do not separate parts of logo X Do not add a stroke to the logo X Do not add a drop shadow to the logo. X

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Color Pallet C: 10 M: 76 Y: 64 K:1 R: 218 G:96 B: 88 #da6058

* Inspired by Crayola RED

* Inspired by Crayola SCREAMIN’ GREEN

* Inspired by Crayola YELLOW ORANGE

* Inspired by Crayola ROBIN’S EGG BLUE

C: 38 M: 0 Y: 71 K: 0 R: 163 G: 230 B: 118 #a3e676 C: 0 M: 27 Y: 73 K: 0 R: 255 G:193 B: 94 #ffc15e C: 58 M: 0 Y: 19 K:0 R: 94 G:198 B: 209 #5ec6d1

Additional Color Pallet C: 31 M: 38 Y: 50 K:2 R: 179 G:152 B: 128 #b2977f C: 52 M: 54 Y: 64 K:29 R: 106 G:93 B: 79 #6a5c4f C: 53 M: 45 Y: 46 K:10 R: 123 G:122 B: 122 #7a7a79 C: 27 M: 12 Y: 16 K:0 R: 186 G:203 B: 204 #b9cacc

Typography Muli Bold

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams

Muli Regular

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams

Comfortaa Bold

abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 3.102 Creator: Johan Aakerlund

Style of Character’s eyes

Ello’s Friends

Bird Friends

Large Friends

Ello’s Additional Friends

Social Media Mocks

STA Mockups

Designs by:

Tommie Tucker Jessie Bart Kendra Vanden Berg

Moran Prairie Library Mockups

Additional Designs by: Michelle Sparr Kyle McCartney Robert Englehardt