Health care is India's lucky 13 at Cannes Lions Festival

Health care is India's lucky 13 at Cannes Lions Festival With 13 on health care shortlist, Indian agencies could convert at least half of them into winning campaigns on day one of the festival, say experts

During the last few years, Indian advertisement agencies at the Cannes Lions Festival of Creativity, billed as the Oscars of advertising, have turned to the health care and glass lion categories in their quest for metals, industry parlance for awards.

And this year has been no exception, with health care (including health & wellness and pharmaceutical) giving Indian agencies 13 shortlisted entries, an impressive start to its campaign at the French resort town. Shortlists, for the uninitiated, ensure ad agencies are in the reckoning for metals. The higher the shortlists the more is the likelihood of conversion into metals.

Also Read :Cannes Lions 2018: Seamless world of advertising In the glass lion category, Indian ad agencies have four shortlists this year, including hot favourites such as ‘Sindoor Khela — No Conditions Apply’ for The Times of India (by FCB India) and ‘#StandbyToughMoms’ for All Out mosquito repellents (by BBDO India), both tipped as potential winners this year.

While the results in the glass lion category will be declared later in the week, day one of the festival will be devoted to the health care segment. Among the trophies that will be given on Monday will be the Lions Health Grand Prix for Good, Young Lions Health Award, Healthcare Agency of the Year and Healthcare Network of the Year.

Ad industry veteran K V Sridhar, founder and chief creative officer, HyperCollective, says Indian agencies may land up converting at least half the shortlists into winning campaigns in health care.

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