iPhone XR could be the decider of Apple's fate in India's smartphone market Apple addressed the issue with its cutting-edge A12 Bionic chip, which can process 5 trillion transactions per second - 10 times what the last used chip A11 (used in the costly iPhone X) could
Leading consumer tech firm Apple unveiled three iPhone models on Wednesday at 10.30 pm IST. Known for its constant efforts at achieving technological superiority in the smartphone space, the US giant’s journey, however, may not be smooth ahead. As costlier offers, high import duties and a realignment of its business and distribution continue to dent iPhone sales in India in 2018, Apple’s new bet — iPhone XR — for a price-sensitive consumer base could be a decider of its fate ahead in the second-largest smartphone market. Shedding its earlier approach of coming up with cheaper models for markets like India, which continues to stretch Apple’s adaptability and test its perseverance to crack a price-sensitive market, Apple this time focused on what it is good at: Technological superiority. As the smartphone ecosystem gets crowded with scores of mobile applications that forces handsets to multitask almost all the time, increasing processor speed is a prime concern for all handset makers.
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