India Frozen Food Sector Analysis

Renub Research www.renub.com India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017

Published: March, 2013 Copyright © 2013 Renub Research – All Rights Reserved

India Frozen Food Sector Analysis India Frozen Food market is growing with a double digit CAGR for the period of 2013 to 2017.

It is expected that India frozen food market is going to double by 2017 from its current market size in 2012. Even in terms of volume consumption India Frozen Food volume is going to be more than double by 2017 from its current market size of 2012.

Frozen Food Market Shares: Frozen Vegetables and Frozen Snacks together contributes more than 65% of market share for the year 2012 and it is expected to increase further to approx 75% by 2017.

Frozen Food Volume Share: Frozen Vegetables and Frozen Snacks together contributes more than 85% volume share for the year 2012 and it is expected to increase further to more than 90% by 2017.

Frozen Food Packet Size Range: Packet size of 301-500 Gram is the most popular range in all the segments. Whereas second most popular range is 0-300 Gram in all the segments expect frozen fish/seafood products.

In order to grab the more and more market share companies are launching new products every quarter and making innovative marketing strategies.

Renub Research study titled “India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017” provides a comprehensive assessment of the fast-evolving, high-growth India frozen food Market. This 99 page report with 44 Figures and 26 Tables provides information on frozen food market and market share by value & volume, frozen food products segmentation by value and volume, frozen food products segmentations by packet value and volume; with key companies’ strategies in India frozen food market. This report also identifies the key growth drivers and challenges of the industry. Primary research on consumer preferences of various packet sizes of frozen food products captured in this report.

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India Frozen Food covered in this report has been studied from following view points: 

Primary Research - Consumer Survey on Preferences of Packet Sizes of Frozen Foods in Indian Market



India Frozen Food Market Value (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Value Share (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Volume (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Volume Share (2010 – 2012) and Forecast (2013 – 2017)



By Value - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Segmentation Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)



By Packet Size Market Value - India Frozen Food Product Segmentation (Meat, Dessert, Fish/Seafood, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)



By Volume - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)



By Packet Size Volume - India Frozen Food Product Market Segmentation (Meat, Fish/Seafood, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Volume Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)



India Frozen Food Market Segmentation Analysis by Packet Size Volume (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)



Key Drivers and Challenges of India Frozen Food Market



Key Companies Strategies in Indian Frozen Food Market

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Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include face to face surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 500 paid databases.

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About Us Renub Research

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© India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017 Renub Research, 2013 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents 1.

Executive Summary

2.

Frozen Food: An Overview

3.

2.1

Frozen Food – Key Advantages

2.2

Frozen Food – Key Characteristics

Primary Research (Consumer Preferences on Various Packet Size of Frozen Food Products) 3.1

Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501 Gram – 1 Kg,

More than 1 Kg) Frozen Chicken Product 3.2

Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, and 501 Gram – 1

Kg, More than 1 Kg) Frozen Sea Food Product 3.3

Consumer Preferences among Packet Size of (0–60 ML, 61–120 ML, 121–250 ML, 251–500

ML, More than 500 ML) Frozen Dessert Product 3.4

Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501–750 Gram,

More than 750 Gram) Frozen Snack Product in India 3.5

Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501–750 Gram,

More than 750 Gram) Frozen Vegetables Products 3.6

What is your Age-group (1–20 Year, 21–30 Year, 31–40 Year, 41–50 Year, More than 50

Year)?

4.

5.

6.

India Frozen Food Market Analysis – By Value 4.1

India Frozen Food Market Value & Forecast

4.2

India Frozen Food Market Value Share & Forecast

India Frozen Food Market Segmentation – By Value 5.1

Frozen Poultry Market Value & Forecast

5.2

Frozen Fish/Seafood Market Value & Forecast

5.3

Frozen Red Meat Market Value & Forecast

5.4

Frozen Dessert Market Value & Forecast

5.5

Frozen Snacks Market Value & Forecast

5.6

Frozen Vegetable Market Value and Forecast

India Frozen Food Market & Market Share Analysis – By Packet Size Value

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6.1

India Frozen Food Market & Forecast – By Packet Size Value (0–300 Gram, 301–500 Gram,

501 Gram – 1 Kg, More than 1 Kg) 6.2

India Frozen Food Market Share & Forecast – By Packet Size Value (0–300 Gram, 301–500

Gram, 501 Gram – 1 Kg, More than 1 Kg) India Frozen Food Market Segmentation Analysis – By Packet Size Value

7.

7.1

Frozen Meat (0–300 Gram, 301–500 Gram, 500 Gram – 1 Kg, More than 1 Kg) Market Value &

Forecast 7.2

Frozen Fish/Seafood (0-300 Gram, 301-500 Gram, 500 Gram - 1 Kg, More than 1 Kg) Market

Value & Forecast 7.3

Frozen Dessert (0–60 ML, 61–120 ML, 121–250 ML, 251–500 ML, More than 500 ML) Market

Value & Forecast 7.4

Frozen Snacks (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg) Market Value &

Forecast 7.5

Frozen Vegetable (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg) Market

Value & Forecast 8.

India Frozen Food Consumption Volume Analysis 8.1

India Frozen Food Volume Consumption & Forecast

8.2

India Frozen Food Volume Consumption Share & Forecast

India Frozen Food Volume Consumption & Volume Consumption Share Analysis – By Packet

9.

Size

9.1

India Frozen Food Volume & Forecast – By Packet Size (0–300 Gram, 301–500 Gram, 501

Gram – 1 Kg, More than 1 Kg) 9.2

India Frozen Food Volume Share & Forecast - By Packet Size (0–300 Gram, 301–500 Gram,

501 Gram – 1 Kg, More than 1 Kg) 10.

India Frozen Food Segmentation – By Volume

10.1

Frozen Poultry Consumption Volume & Forecast

10.2

Frozen Fish/Seafood Consumption Volume & Forecast

10.3

Frozen Red Meat Consumption Volume & Forecast

10.4

Frozen Dessert Consumption Volume & Forecast

10.5

Frozen Snacks Consumption Volume & Forecast

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10.6 11.

11.1

Frozen Vegetable Consumption Volume & Forecast India Frozen Food Market Segmentation – By Packet Size Volume Frozen Meat Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1 Kg, More than 1 Kg)

Volume & Forecast 11.2

Frozen Fish/Seafood Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1

Kg) Volume & Forecast 11.3

Frozen Dessert Packet Size (0–60 ML, 61–120 ML, 121–250 ML, 251–500 ML, More than 500

ML) Volume & Forecast 11.4

Frozen Snacks Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg)

Volume & Forecast 11.5

Frozen Vegetable Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg)

Volume & Forecast 12.

Indian Frozen Food Industry Drivers

12.1

Growth in Freezer Space

12.2

Increasing Nuclear Families and No. of Working Women

12.3

Growth of Organised Retail in Indian Market

12.4

Consumer Expenditures on Food Products

13.

Indian Frozen Food Industry Challenges

13.1

Inadequate Frozen Food Distribution Network

13.2

Absence of Comprehensive National Level Policy on Food Processing Sector

13.3

Low Consumer Awareness

14.

Key Companies Strategies in India Frozen Food Industry

14.1

Vadilal Industries Ltd

14.2

Mother Dairy

14.3

MacCain Food

14.4

Godrej Tyson Foods Ltd

14.5

Temptation Foods Limited (TFL)

14.6

Venky’s India

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List of Figures: Figure 3-1: India – Consumer Preferences (Percent) among Various Packet Size of Frozen Chicken Product, 2012 Figure 3-2: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Sea Food Product, 2012 Figure 3-3: India – Consumer Preferences (Percent) Among the Various Packet Size of Frozen Dessert, 2012 Figure 3-4: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Snacks Product, 2012 Figure 3-5: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Vegetable Product, 2012 Figure 3-6: India – Survey Respondents Age Group (Percent), 2012 Figure 4-1: India – By Value: Frozen Food Market (Million INR), 2010 – 2012 Figure 4-2: India – By Value: Forecast for Frozen Food Market (Million INR), 2013 – 2017 Figure 4-3: India – By Value: Frozen Food Market Share (Percent), 2010 – 2012 Figure 4-4: India – By Value: Forecast for Frozen Food Market Share (Percent), 2013 – 2017 Figure 5-1: India – By Value: Frozen Poultry Market (Million INR), 2010 – 2012 Figure 5-2: India – By Value: Forecast for Frozen Poultry Market (Million INR), 2013 – 2017 Figure 5-3: India – By Value: Frozen Fish/Seafood Market (Million INR), 2010 – 2012 Figure 5-4: India – By Value: Forecast for Frozen Fish/Seafood Market (Million INR), 2013 – 2017 Figure 5-5: India – By Value: Frozen Red Meat Market (Million INR), 2010 – 2012 Figure 5-6: India – By Value: Forecast for Frozen Red Meat Market (Million INR), 2013 – 2017 Figure 5-7: India – By Value: Frozen Dessert Market (Million INR), 2010 – 2012 Figure 5-8: India – By Value: Forecast for Frozen Dessert Market (Million INR), 2013 – 2017 Figure 5-9: India – By Value: Frozen Snacks Market (Million INR), 2010 – 2012 Figure 5-10: India – By Value: Forecast for Frozen Snacks Market (Million INR), 2013 – 2017 Figure 5-11: India – By Value: Frozen Vegetable Market (Million INR), 2010 – 2012 Figure 5-12: India – By Value: Forecast for Frozen Vegetable Market (Million INR), 2013 – 2017 Figure 6-1: By Packet Size – India Frozen Food Market Share (Percent), 2010 – 2012 Figure 6-2: By Packet Size – Forecast for India Frozen Food Market Share (Percent), 2013 – 2017 Figure 8-1: India – By Volume: Frozen Food Consumption (Metric Tonne), 2010 – 2012 Figure 8-2: India – By Volume: Forecast for Frozen Food Consumption (Metric Tonne), 2013 – 2017 Figure 8-3: India – Frozen Food Volume Consumption Share (Percent), 2010 – 2012 Figure 8-4: India – Forecast for Frozen Food Volume Consumption Share (Percent), 2013 – 2017 Figure 9-1: By Packet Size – India Frozen Food Volume Share (Percent), 2010 – 2012

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Figure 9-2: By Packet Size – Forecast for India Frozen Food Market Volume Share (Percent), 2013 – 2017 Figure 10-1: India – Frozen Poultry Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-2: India – Forecast for Frozen Poultry Volume Consumption (Metric Tonne), 2013 – 2017 Figure 10-3: India – Frozen Fish/Seafood Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-4: India – Forecast for Frozen Fish/Seafood Volume Cosnumption (Metric Tonne), 2013 – 2017 Figure 10-5: India – Frozen Red Meat Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-6: India – Forecast for Frozen Red Meat Volume Consumption (Metric Tonne), 2013 – 2017 Figure 10-7: India – Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-8: India – Forecast Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-9: India – Frozen Snacks Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-10: India – Forecast for Frozen Snacks Volume Consumption (Metric Tonne), 2013 – 2017 Figure 10-11: India – Frozen Vegetable Volume Consumption (Metric Tonne), 2010 – 2012 Figure 10-12: India – Forecast for Frozen Vegetable Volume Consumption (Metric Tonne), 2013 – 2017 Figure 12-1: India – Growth in No. of Stores & Freezer Space (Cu.Ft) &, 2010 – 2014 Figure 13-1: Components of Cold Chain Logistics

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List of Tables:

Table 5-1: Ice-Cream Vs. Frozen Dessert Table 6-1: By Packet Size – India Frozen Food Market Value (Million INR), 2010 – 2012 Table 6-2: By Packet Size – Forecast for India Frozen Food Market Value (Million INR), 2013 – 2017 Table 7-1: By Packet Size – India Frozen Meat Market Value (Million INR), 2010 – 2012 Table 7-2: By Packet Size – Forecast for India Frozen Meat Market Value (Million INR), 2013 – 2017 Table 7-3: By Packet Size – India Frozen Fish/Seafood Market Value (Million INR), 2010 – 2012 Table 7-4: By Packet Size – Forecast for India Frozen Fish/Seafood Market Value (Million INR), 2013 – 2017 Table 7-5: By Packet Size – India Frozen Dessert Market Value (Million INR), 2010 – 2012 Table 7-6: By Packet Size – Forecast for India Frozen Dessert Market Value (Million INR), 2013 – 2017 Table 7-7: By Packet Size – India Frozen Snacks Market Value (Million INR), 2010 – 2012 Table 7-8: By Packet Size – Forecast for India Frozen Snacks Market Value (Million INR), 2013 – 2017 Table 7-9: By Packet Size – India Frozen Vegetable Market Value (Million INR), 2010 – 2012 Table 7-10: By Packet Size – Forecast for India Frozen Vegetable Market Value (Million INR), 2013 – 2017 Table 9-1: By Packet Size – India Frozen Food Volume Consumption (Metric Tonne), 2010 – 2012 Table 9-2: By Packet Size – Forecast for India Frozen Food Volume Consumption (Metric Tonne), 2013 – 2017 Table 11-1: By Packet Size – India Frozen Meat Volume Consumption (Metric Tonne), 2010 – 2012 Table 11-2: By Packet Size – Forecast for India Frozen Meat Volume Consumption (Metric Tonne), 2013 – 2017 Table 11-3: By Packet Size – India Frozen Fish/Seafood Volume Consumption (Metric Tonne), 2010 – 2012 Table 11-4: By Packet Size – Forecast for India Frozen Fish/Seafood Volume Consumption (Metric Tonne), 2013 – 2017 Table 11-5: By Packet Size – India Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012 Table 11-6: By Packet Size – Forecast for India Frozen Dessert Volume Consumption (Metric Tonne), 2013 – 2017 Table 11-7: By Packet Size – India Frozen Snacks Volume Consumption (Metric Tonne), 2010 – 2012 Table 11-8: By Packet Size – Forecast for India Frozen Snacks Volume Consumption (Metric Tonne), 2013 – 2017 Table 11-9: By Packet Size – India Frozen Vegetable Volume Consumption (Metric Tonne), 2010 – 2012 Table 11-10: By Packet Size – Forecast for India Frozen Vegetable Volume Consumption (Metric Tonne), 2013 – 2017 Table 12-1: India – Expenditure on Food and Non-Alcoholic Beverages (INR %), 2006 & 2011 © Renub Research

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