Samsung company smartphone analysis

Renub Research www.renub.com Samsung Company – Smartphone Analysis

Publisher: Renub Research Published: February, 2012

Samsung Company – Smartphone Analysis This report talks about the Samsung Smartphone performance worldwide. What is Samsung strategy in smartphone worldwide and India. Samsung company smartphone have been analyzed from five view point in this report.

1) Samsung Strategies for Smartphone selling in India 2) Samsung Smartphone sales unit in India 3) Samsung Mobile Market Share in India 4) Samsung Strengths in Smartphone 5) Samsung Weakness in Smartphone

Data Sources This report is built using data and information sourced from proprietary databases, secondary research and in-house analysis by Renub Research team of industry experts.

Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

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Table of Contents 1.

Samsung Electronics Co. Ltd 1.1

Samsung Strategy for Smartphone in India

1.1.1

Smartphone for Everyone

1.1.2

Provide an Open Operating System (OS)

1.1.3

Marketing Strategy

1.1.4

Open Invitation to Symbian Developers to Join Bada

1.2

Samsung Smartphone Sales in India (2010 – 2011)

1.3

Samsung Smartphone Strengths

1.3.1

Strong Technology

1.3.2

Supports Multiplatform

1.3.3

Focus on Innovation and Consistent R&D

1.3.4

Smartphone for Everyone

1.3.5

Samsung Increasing Mobile Phone Market Share

1.4

Samsung Smartphone Weakness

1.4.1

Patent War between Apple Inc. and Samsung

1.4.2

Software Is a Fatal Weakness of Samsung

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List of Figures: Figure 9-6: India – Samsung Smartphone Sales Unit (Million), 2010 & 2011 Figure 9-7: Samsung – Smartphone Product Split (Percent %), 2011 Figure 9-8: Worldwide – Forecast for Samsung Investment on R&D (Billion US$), 2010 – 2012 Figure 9-9: India – Samsung Mobile Market Share (Percent %), 2007 – 2011 Figure 9-4: India – Mobile Market Share (Percent %), 2008 – 2009 Figure 9-5: India – Mobile Market Share (Percent %), 2009 – 2010

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List of Tables:

Table 9-5: Smartphone Based on Bada Operating System, 2011 Table 9-6: India – Smartphone Price Comparison (INR), 2011

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