RE Design Studio | Kyle Ross
BIO: Kyle ROSS Born and raised on the Mornington Peninsula of Victoria, from a young age I have always enjoyed solving problems and designing solutions to an issue. Leading to me, now studying a double degree of industrial design and Mechanical engineering at Rmit. With my degree I tend to gravitate more towards he technical side of design, with a stronger skill set in CAD programs like Solidworks. I currently work at a company called Iron edge doing realistic renders of gym equipment and layouts. This Job as helped me further my skills in programs like keyshot and given me an insight into product design and engineering. However it is just a job just supplement my income while studying.
I a committed to my study and hope to find a job combining my to degrees in product design but I’m still unsure of my exact pathway.
RE | Design Studio Ross Kyle
Studio Summary
Studio Context
In this design studio we were challenged with the task of RE design a heritage brand of motorcycle. Moving from their vintage style and technology to appeal to modern market. First off we conducted our research, to immerse ourselves into the motorcycle culture and the technical detail required to design one.
Moving on; to developing the direction of our concept and our ideas. Using other bikes as bench marks for design packages I developed my ideas and form of my bike with sketching and other forms such as Photoshop. It was once moving into the CAD program Solidworks that my form and the modeling of OEM parts that I was able to better develop the my ideas into a functional bike seen.
RE | Design Studio Ross Kyle
Royal Enfield Time-line
R.W smith and Albert Eadie take over the Townsend cycle company in Redditch, England, to produce precession riffle parts for Royal small arms factory in Enfeild, Middlesex.
1891
1893
Royal Enfield started producing a motorized quadricycle.
1898
The Enfield Manufacturing Company Ltd was registered to manufacture bicycles, adopting the branding Royal Enfield
1901
An underground factory was set up, in a disused “Bath Stone” quarry at Bradford-on-Avon, Wiltshirt built other equipment for the war effort such as mechanical “predictors” for anti-aircraft gunnery
First 4 stroke engine
1924
The first royal Enfield motorized bicycle is produced.
1932
1942
The ‘Bullet’ has started production
1949
Royal Enfield India is incorporated as public company.
1955
Royal Enfield India formerly known as ‘Enfield Sundaram’ is launched jointly with royal Enfield in Redditch by K.R. Sundaram lyer.
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Royal Enfield Timeline
Royal Enfield starts selling it’s motorcycles in the US badged as ‘Indian’
1955 `
1956
Royal Enfield, Redditch shuts down factory. Manufacturing at Royal Enfield india continues.
Enfield India exports bikes back to the UK and Europe
New factory begins manufactoring just outside Chennai, stretching across 50 acres and able to produce a new bike every minute and 150,000 units per annum
1966
1984
2013
The Thiruvottiyur factory is set up in Chennai. 163 bikes are produced in the first year
1970
Enfield (Reditch) cycle company goes out of business in the UK
1990
First Diesel engines in motorcycles
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Current Manufactoring
The methods used to make the motorbikes has changed quite a lot since then, moving from techniques like hand beating panels to using advanced machinery such as CNC routers. However many of the procedures require manual control and some handcrafting.
Royal Enfield Factories Chennai, India There are two main factories that build parts and assemble Royal Enfeilds. They are both located near Chennai, India
RE | Design Studio Ross Kyle
New Factory In 2011 Royal Enfield brought 50 acres of land to build their new factory on, in Oragadam near Chennai, India. This Factory started manufacturing in April of 2013. At this moment the new factory produces the Desert Storm and Thunder 350 and 500 cc models, with all engines been entirely made and assembled at the old factory.
Royal Enfield has put in place modern manufacturing practices like Cellular layouts, Statistical process controls and Flexible manufacturing systems. The new factory is able to produce a new Enfield every minute with 150,000 per annum, helping to reduce the current waiting times of around 8 months.
They are still keeping to their roots with the hand painting of the pinstripes.
RE | Design Studio Ross Kyle
Sports Motorcycle
A sports motorcycle is type of bike where speed and performance is key. Using latest technology to push the limits of what is capable in a motorcycle in terms of speed, acceleration, braking and cornering. To achieve this often many things are compromised including comfort and practicality. Making it Ideal for racing and the everyday rider looking for a adrenalin fix.
Features
-Aerodynamic and functional riding position where body is hunched with high foot pegs and lower handles, -Powerful engine -Lightweight frames with high-tech materials often used, -Wide tires -Aerodynamic fairings. -Single shock rear suspension
Uses
-Track Racing -Track day events -High-speed cruising
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Dirt Motorcycle
A dirt bike is a type of motorcycle designed to perform on all terrains. With a high ground clearance, large suspension travel and knobby tires a dirt bike is able to provide the maximum amount of performance on rough and uneven surfaces. A dirt bike will also have a large seat allowing the rider to move his seating position, to balance the bike across difficult terrains.
Features
-Lightweight -High ground clearance -Large suspension travel -Simpler reliable systems -Little bodywork -Upright variable body position -Knobby skinny tires.
Uses
-Off road racing (eg. rally, motocross, trials) -Trail riding -Farm use -Freestyle motocross
RE | Design Studio Ross Kyle
Touring Motorcycle
A touring motorcycle is usually quite large in size and weight, with the main focus is towards comfort. This is so the rider is able to take long trips on the motorcycle without fatigue as quickly, also making it suitable for older people. A touring bike is made comfortable through a padded upright seating position with fairing and windscreens to protect against the wind and weather.
Features
-Large capacity fuel tanks -Fairings and screens for weather and wind protection -Relaxed upright seating position -Large volume of storage
Uses
-Long distance traveling -Cruising -Comfort riding
RE | Design Studio Ross Kyle
Naked Motorcycle
The naked motorcycle is generally an all-purpose road bike. It will usually have no fairings or windscreen leaving its engine and other parts exposed gaining its name of the ‘naked bike’. Also
Features
-Riding positions will vary but will usually be quite upright and comfortable -No fairings -Simple
Uses
-Everyday runabout -Cursing -Daily commute
RE | Design Studio Ross Kyle
Café racer Motorcycle
A café racer is a style of bike that started out as road sports bike in the 1950’s. With the popular sub-culture of people known as ‘rockers’ racing these bike around cafes. The bikes were modified to be based around the idea of simplicity and speed. Now-days the Cafe racer has maintained a ‘vintage’ style with this idea of simplicity and sometimes can be modified t be powerful fast bikes.
Features
-Exposed naked “vintage” style -Elongated fuel tank -Spoked wheels -Tube frame
Uses
-Everyday runabout -Cruising
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Cafe Racer Origin The Café racer originated from the UK in the 1950’s. The Cafe Racer gained it’s name through the increasing popularity of a certain culture of people know as ‘rockers’ racing their bikes from or around cafe’s. This was done to prove that they and their bike could reach the ‘ton” or 100mph. To reach 100m/h in the 1960s was quite and achievement with standard motorbike of the time. So to achieve this the bikes were heavily modify and strip back to essential system.
The cafe racer started to mirror the GP bikes of the time with a elongated fuel tank and clip on handle bars,creating a hunched over riding position. This made a type of bike was based around the idea of going as fast as possible, and with modification the idea off simplicity, efficiency and power it was achieved. As technology of the ‘race’ bike evolved the classic cafe racer retained it’s style but are still based on those core values of the original cafe racers.
RE | Design Studio Ross Kyle
Royal Enfield Bullet Through out the years the bullet has had small evolutions as technology improved, however the bullet has maintained a similar style. The Bullet has always featured a single cylinder engine, ranging in capacity. Today the bullet is produced in India and is classed as vintage cafe racer limiting it’s global market.
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The Royal Enfield bullet started in production in 1931 making it the longest produced motorcycle in the world. The bullet is the most iconic bike of Royal Enfield been it’s most successful bike. It made it’s name pioneering technology like a fully sprung frame using a swing-arm leading to success in trials rinding during the 1940’s.
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Royal Enfield Continental GT The Continental GT is the classic cafe racer of Royal Enfield based on efficiency with small engine to still hit high speeds. Royal Enfield India have redesigned the Continental GT still keeping a very similar look and feel as the original but with some more recent technology. The designers of continental gt focused on recreating the original with modern technology rather than taking the ideas and values the bike was built for and make a modern bike based on them.
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The Continental gt was a variant of Enfield’s 250cc ‘crusader’ released in 1965. The GT featured a five-speed gearbox, clip-on handlebars, rear set footrests, swept pipe and hump-backed seat. These features made the bike resemble the current day GP bikes and their ideas for speed. Making the bike attractive to the young ‘rockers’ of the time especially since it was a legal in the UK as a ‘learner’ bike meaning no license was required.
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RE Design Direction 24°
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My Redesign focused on taking inspiration of the classic cafe racers and the Royal Enfield Continental GT and using the 500cc single engine that is reliable and robust to produce a bike targeted at younger adults. Combing the old traditional look to keep the heritage with some features from modern a sports bike in a small friendly package. It makes a bike a that is relatively user friendly without to much power or size, while also remaining small and efficient giving some excitement to the younger adults It is these old cafe racer bikes that so many started a life long passion with motorcycles and instead of creating a bike so that they can relive their youth, my design will be a bike focused towards inspiring a new generation to gain a life long passion.
As It is when Royal Enfield was at the leading edge, of pioneering the latest technology that they were most successful. The Bike will be a combination of the two heritage cafe racer dimension packages and this package of the Yamaha 25r with 250cc engine. Combined with features such as single shock rear suspension, crouched seating position, and mag wheels to modernize the bike. While to keep the heritage of royal Enfield some key iconography will be kept in the design. The bike will remain naked with little fairs and a simplistic style with a straight seat.
RE | Design Studio Ross Kyle
Persona: David Wells Age:
33
Location:
San Francisco, USA
Gender: Male
Occupation: Lawyer at Bank of West
David is a successful Lawyer at the bank of west. His nature is very competitive leading to his early success. His career is allowing him to live the high life with fine dining, high rise apartments and well tailored suits all part of his daily life. It is these luxuries and living life to the fullest that further motivates David to strive in his profession, however as he is becoming bored with it and the stress can take it’s tole. Since this he has developed an interest in extreme sports and the adrenaline rushes that go with them including helicopter skiing, sky diving and motorbikes.
Scenario
After a hard week of work David takes a ride on his bike to clear his head and blow off some steam. Escaping the city and he speeds around the hills, however he finds him self in place hasn’t been be before and doesn’t know how to get home.
RE | Design Studio Ross Kyle
Persona: Robert Murray Age:
55
Location:
Perth, Australia
Gender: Male
Occupation: Semi-retired Mechanical Engineer
Robert is a baby boomer who has spent his life working as a mechanical engineer, mostly on machinery in the mines of Western Australia. He is now in a position where he can reduce the amount he is doing, and spend time traveling with his wife and work on his countless motorcycle projects that he has had a passion for from his youth. His two children are in their early 20’s both at university and out of home, life he is still getting used to the slower pace of retirement and tries to keep himself occupied with golf, motorbikes and traveling.
Scenario
In his free time Robert likes to modify and perfect his 2 motorbikes. He has a tourer he uses as his everyday bike but also has an older sports bike from the late 70s he has kept all these year. Going on a Sunday cruise south down the coast to Margret river he decides to take his old sports bike. Once arriving he is finding himself particular sore in his back, shoulders and arms. Wanting to still experience the thrill of riding a sports bike he would prefer something less powerful and smoother so he can still ride that sort of bike.
RE | Design Studio Ross Kyle
Persona: James Leonard Age:
20
Location:
London, England
Gender: Male
Occupation: Studying Graphic designer
James is studying graphic design in London but spends most of his time at the bar or music gigs with friends. He gets by doing freelance art work and design for various companies and people. However, he doesn’t have much time for that and is struggling financial throughout the semester. He uses a push bike to get to class and around town.
Scenario
James is needing to get to get to a job where is been paid to paint a mural on a wall unfortunately, it is to far ride his push bike. He can’t afford the petrol for a car and public transport is to expensive in London.
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Persona: Jarrod Heath Age:
24
Location:
Rye, Victoria, Australia
Gender: Male
Occupation: Electrician
Jarrod is your typical Aussie guy. He works hard, finishing his apprenticeship a couple of years ago as an electrician. He uses his free time to hangout with friends, surf and ride his motorbike. Growing up around motorbikes with his farther he gained a passion quite early.
RE | Design Studio Ross Kyle
Persona: Michael Rodgers Age:
29
Location:
Portsmouth England
Gender: Male
Occupation: Mechanic
Michael just started a family with a newborn boy, working as Mechanic at one of the local garages. His passions in life are anything mechanical, soccer (football) and his family.
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Scenario
Having just had a baby Micheal’s wife is at home looking after it been sole supporter they can no longer aford 2 cars so he buys a bike for his daily comute to work but would like something to have some fun on while keeping the fuel cost down.
RE | Design Studio Ross Kyle
Strong Form Project
RE | Design Studio Ross Kyle
CAD Development
RE | Design Studio Ross Kyle
CAD Development
RE | Design Studio Ross Kyle
CAD Technical drawings
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RE | Design Studio Ross Kyle
CAD Technical drawings 20°
Suspension under Braking
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RE | Design Studio Ross Kyle
CAD Ergonomic drawings
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RE | Design Studio Ross Kyle
Color and Texture Development
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Final Design
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Profile Renders
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Exploded Renders
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Detailed Views
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RE | Design Studio Ross Kyle
Reflection
This been my first upper pool studio I have certainly learned a lot from my experience. I am happy and proud of the model I was able to design, and produce of my motorbike, especially with the renders. However in hindsight there I feel there was many things I should have done differently to produce a bike with more direction and suitable for industry. My major issue throughout the semester was coming up with a clear concept. Looking back I should of committed more time during both the immersion and exploration stages to have a had a better grasp over the technicality of a motorcycle and the market we are designing for.
As I am someone who is very good at developing ideas to a problem that is clear, I sometime struggle with broader issues to come up with a solution, causing the time-line of processes in design to be wrong. After this studio I feel it is this along with my drawing skills that I need to work on the most. These two skills would have given me more time and the ability, to better develop my design to a more complete and functional standard. Having said this, I am still satisfied that my final design meets the criteria of a improved bike, for a modern market and heritage company. Also I am pleased with how it’s style and how it looks.
RE | Design Studio Ross Kyle