Fine Artist Christopher Sherry Speaks on Art Appreciation

positive social change,” said Chris Appleton, co-founder and executive director of WonderRoot.

Previous On the House nonprofit participants were equally thrilled with their results. In 2011, Matchstic chose Atlanta Mission (Atlanta Union Mission at the time) because it was a “sleeping giant in the community with a dated brand and a new CEO,” said Howard.

Atlanta Mission’s yearlong project resulted in a new name, new logo (lamppost to lantern), collateral materials (letterhead, brochure, signage), updated website, newsletter template and more.

“The new logo perfectly represented the organization’s desire to increase our outreach into the community,” shared Jim Reese, Atlanta Mission President/CEO. “A portable lantern could be carried into the streets, under the bridges or anywhere people need assistance. The branding work done by Matchstic truly was a fire starter for us moving forward as an organization and driving our work to end homelessness.”

For the 16 Matchstic team members, On the House transcends work. They become personally involved with their pro bono clients. In fact, Howard served on Atlanta Mission Board of Directors for five years after the re-brand.

“We could just write a check, but we donate our time and skills to passion projects that align with or are chosen by our teams,” reflected Howard.

Follow Matchstic on Facebook, Twitter or Instagram for an announcement this summer about the selection process for the next pro bono nonprofit client.