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Germany B2C E-Commerce Report 2011 Published on August 2011
Report Summary German B2C E-Commerce market continues strong upward trend Hamburg-based market research firm yStats.com presents in its latest 'Germany B2C E-Commerce Report 2011' interesting facts about trends, revenues, customers and competitors of the German E-Commerce market. First, it must be noted that Germany has the largest online population in the EU: by the end of 2010 already more than 50 million Germans were using the internet. As a result, the number of online purchases continued to grow. The yStats.com report shows that in 2010 almost 60 % of the entire German population had ordered goods or services for private use online compared to the EU average of only 40 %. Growing German B2C E-Commerce revenue Forecasts predict double digit growth for B2C E-Commerce revenue from 2010 to 2011, following the trend from 2009 to 2010, where revenue had already shown a strong increase. According to the 'Germany B2C E-Commerce Report 2011' by yStats.com in 2010 'clothing and sporting goods' was the most popular category for online purchases ' followed by the categories 'books, magazines, e-learning resources', 'films/music' and 'household items'. OTTO Group, Brands4friends and Groupon successful online Additionally, the yStats.com report provides information about the retailers dominating this sector: The OTTO Group (including its subsidiaries) is the leading B2C E-Commerce retailer in terms of B2C E-Commerce revenue in Germany, followed by Amazon. Shopping clubs are gaining in popularity as well, prompting many new players to enter this market. The biggest such portals are Brands4friends.de, Limango.de and Zalando-lounge.de. In line with the global trend more and more Germans continue to show interest in group shopping. Groupon.de, DailyDeal.de and CooleDeals.de 2011 are the most successful providers of such services. Key Findings ' Germany has the largest online population in the EU, as there were more than 50 million German Internet users in late 2010. ' The share of Internet pure players on total distance sales in Germany is projected to increase to more than one quarter in 2015. ' 'Clothes, Sports Goods' were the most popular product category in German B2C E-Commerce in 2010, followed by 'Books/Magazines/E-Learning Material', 'Films/Music', and 'Household Goods'. ' In 2010, Amazon was the online shop with the highest number of online shoppers, followed by market place eBay. Weltbild.de ranked third, followed by Otto.de and Tchibo.de. ' Brands4friends.de, Limango.de and Zalando-lounge.de are among the leading shopping clubs in Germany. ' Groupon.de, DailyDeal.de and CooleDeals.de are the leaders of the German market for group shopping sites in 2011. About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
Germany B2C E-Commerce Report 2011 (From Issuu)
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