SMC Course Brochure 2020 by Republic Polytechnic

SCHOOL OF

MANAGEMENT AND COMMUNICATION

#DISCOVERRP

DID YOU COME WITH

HIGH EXPECTATIONS? WE’LL

MEET THEM, AND MORE.

That’s because at RP, you’ll have access to more than just a standard polytechnic education. As Singapore’s youngest polytechnic, we’re that much fresher, with a vitality that is catching.

Discover

Wide Range of Programmes Select from a variety of full-time diploma and lifelong learning courses from our 7 Schools

100% Internship Gain real-world working experience with our established network of partners

A distinctive and rigorous curriculum ensures that you are more than ready to shine in your chosen career. But we know you’re looking beyond robust instruction, so you might be further enticed by our:

OVERSEAS STUDY TRIPS A whole world waiting to be explored and to learn from

CO-CURRICULAR ACTIVITIES

Indulge your interests or try something new

COMMUNITY-BASED PROJECTS Reach out and discover Singapore from a different perspective

ACCLAIMED ARTS &

MUSIC FESTIVALS Held yearly to expand your cultural horizons

State-of-the-Art Facilities

Resources that add to the top-notch experience here

At RP, you’ll find a nurturing, student-centric environment that helps you learn holistically. Beside each and every student is a mentor, there to guide you throughout your journey with us — and what a journey it promises to be! With RP’s Problem-based Learning approach, you’ll soon realise you’re more than able to solve whatever challenges get thrown your way. Transforming problems into possibilities? We’ll open your eyes. You’ll embark on a comprehensive enhanced internship programme which will give you a head start in your career. Look forward to achieving your dreams at RP as lifelong learning is a journey and we are here to help you develop your potential. Our suite of lifelong learning courses will quench your thirst for learning, strengthen your skillsets and lead you to acquire new ones to stay relevant in this ever-evolving world. Discover your potential, achieve your dreams and embrace a transformative experience at RP because we’re so much more.

CONTENTS 15 Business 19 Consumer Behaviour & Research 23 Human Resource Management with Psychology 27 Mass Communication 31 Common Business Programme

ABOUT SCHOOL OF

MANAGEMENT AND COMMUNICATION Keen to reach the peak of success and flourish in a contemporary workforce? At the School of Management and Communication (SMC), you’ll develop an entrepreneurial mindset and be well-equipped with crucial communication skills to drive growth. It’s prime time to turn your valuable insights into winning strategies to make an impact.

HIT THE

Whether you dream of award-winning media campaigns or just want to track and understand consumer trends, if you aspire to be the strategist who attracts and retains talents or desire to help communities by building a successful social enterprise — SMC is your first stop before taking the world by storm. We embrace creative talents, ardent entrepreneurs and social souls alike, opening doors wherever your passion takes you. Start off with the Common Business Programme, or delve straight into one of our broad-ranging business diplomas, in:

Business (formerly known as Business & Social Enterprise) Consumer Behaviour & Research Human Resource Management with Psychology Mass Communication

GROUND RUNNING

SMC will develop you into a savvy business and communications professional who can integrate quickly into the working world. You will be able to impact lives and businesses, delivering effective campaigns and sustainable strategies with confidence. Supporting you are our dedicated lecturers — themselves industry experts who will impart valuable, relevant knowledge as they mentor you. You will get a headstart with our strong industry partnerships that give you real-world opportunities and insights into trends and technologies. The energy never wanes at SMC — get your boost right here.

OUR

FACILITIES

Learn at our industry-relevant and conducive facilities! Consumer Insights Lab

Enterprise Services Centre

Discover first-hand how technology has revolutionised the way consumer insight is gleaned. The Consumer Insights Lab offers a contemporary platform for conducting consumer psychology and human behaviour studies. This first-class laboratory is designed to support research and development that impacts the understanding of consumer buying behaviour and business. You will get to learn from industrial giants like HP, Nestlé, Samsung and other market leaders right here.

Unleash the entrepreneurial genius in you at our Enterprise Services Centre. We aim to help you:

Gain access to the following amenities: A state-of-the-art interactive projection system that creates a virtual retail environment for enhanced shopper insights

Become a start-up founder — Look to us for mentorship and financial or facilities support Gain local university admission — Our wide range of robust entrepreneurship programmes gives you a foot in the door with discretionary admission to universities in Singapore Find an exciting career with start-ups — As the world searches for solutions to its greatest problems, your passion could find untold opportunities in the next billion-dollar company!

A physiological testing centre with advanced technology, including an eye tracker and brain wave and facial expression analysis Two fully-equipped focus group rooms with casual and formal settings, which can be used for qualitative research projects and assignments

Media Lab This vibrant student-led facility is our central hub for journalism, public relations (PR) and marketing communications activities. It boasts a true-to-life media set-up where you can develop your own multimedia content or contribute to our campus newspaper — The Republican Post — in its print, online or broadcast formats. Enjoy a stimulating environment in which to learn and experiment. The Media Lab houses a newsroom, a PR/marketing communications agency and a recording studio — everything you need to conceptualise, create, design and edit content across digital, broadcast and print platforms. You will also be able to find opportunities to collaborate on campaigns with industry partners like Google, National Heritage Board, Singapore Red Cross Society, Singapore Kindness Movement and the Public Service Division.

RP’s Media Lab catalyses the creation of great content, making the creative process enjoyable for both the Mass Communication students and us at the Singapore Red Cross. I was impressed by the students’ zeal, dedication and professionalism in delivering a series of poignant video documentaries and photo essays. The heartfelt stories of disaster survivors enabled our donors to understand how the Red Cross helped the affected communities.

MR BENJAMIN WILLIAM Secretary General/CEO Singapore Red Cross

LIFELONG LEARNING

To meet the ever-evolving demands of the global workforce, lifelong learning is becoming increasingly important. Embark on your lifelong learning journey with us at SMC! Choose to take up a Part-Time or Specialist Diploma, participate in a SkillsFuture Work-Study Programme, or boost your proficiency level with a short course such as those in the SkillsFuture Series. Why not try one of our courses in these fields of study: Digital Business Digital Marketing and Branding Career Counselling

Scan to find out more about lifelong learning at SMC!

Entrepreneurship and Start-Up Human Resource Management Market Research

WORK-STUDY CERTIFICATE â&#x20AC;&#x201C; BOOTCAMP IN DIGITAL MARKETING & BRANDING This intensive eight-week boot camp will prepare you for a digital marketing career in any Small and Mediumsized Enterprise (SME), Multinational Corporation (MNC) or media agency. You will acquire technical proficiency in e-commerce and digital marketing through learning skills which include Google analytics, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and social media analytics. With these skills, you will be well-equipped to launch successful digital campaigns for products and services. You will also have the opportunity to participate in role-play sessions intended to help you gain greater confidence to discuss campaign goals and outcomes with clients. In addition, you will relish the challenge of designing personalised digital experiences for consumers and learn how to manage a social media crisis for a company. These experiences will enhance your ability to communicate better with various business stakeholders.

ADVANCED CERTIFICATE IN MARKET RESEARCH

A wonderful and enriching programme that I would recommend to anyone intending to deepen their knowledge and expand their skillset in market research (qualitative research, quantitative research and business analytics). PATIENCE SEOW Senior Regional Business Development Manager Euromonitor International

This programme for adult learners helps market research and marketing professionals improve decision making and develop other competencies with the aim of uncovering new business opportunities. This programme is delivered in collaboration with the Market Research Society Singapore.

Scan this QR co www.rp.ed de, or visit discover m u.sg/ACE to ore about lifelong learning c ourses.

HEAR FROM

OUR GRADUATES Having to deliver innovative solutions on a daily basis in the classroom prepared me well for the industry. Through module projects, competitions and especially the 20-week internship, I gained rich industrial experience during my course. It helped me secure my first job in the advertising industry.”

Alexandria Chin Rui Fang

Diploma in Consumer Behaviour & Research (DCBR) 2017 Graduate SkillsFuture Earn and Learn Programme (ELP) for a Specialist Diploma in Digital Business* 2019 Graduate

As an Integrated Media Planner with Media360 Communications, Alexandria is responsible for the daily campaign management of key client accounts. Knowing how to deliver the best media mix for a successful campaign is just one of the things the DCBR graduate learnt at RP. Having completed the SkillsFuture ELP for a Specialist Diploma in Digital Business, Alexandria has even more skills to draw on, for better analysis and behavioural insights.

Thanks to the thorough training in DCBR, I’m confident when applying my Marketing and Market Research knowledge in real-world situations. I strongly believe all the knowledge and experience I’ve acquired will stand me in good stead in my university education journey.”

Tan Kang Hui, Millie Diploma in Consumer Behaviour & Research (DCBR) 2018 Graduate Currently pursuing Bachelor of Business Administration at National University of Singapore

Millie’s consistency and diligence were the two main attributes winning her the L’Oréal Paris Gold Medal Award. Millie has also been quick to recognise the important roles her lecturers and mentor played. By guiding and encouraging her when the going got tough and providing her opportunities in the industry, they have helped to broaden her horizons.

*Now known as Work-Study Post-Diploma (Specialist Diploma in Digital Business)

I’ve gained valuable skills at DMC which have given me a headstart in my work in the newsroom. Thanks to the hands-on training I obtained in school, I’m no stranger to working under pressure in a newsroom environment. It greatly strengthened my abilities as a junior reporter.”

Deepanrai Ganesan Diploma in Mass Communication (DMC) 2016 Graduate SPH Journalism Undergraduate Scholarship Currently pursuing Bachelor of Communication Studies (Honours) degree at Nanyang Technological University (NTU)

I have grown to be confident in public speaking and have become a fluent writer through DHRMP’s robust curriculum. As an SMU undergraduate, I am able to put these skills to good use and look forward to contributing to society and the HR profession in future.”

Ng Shi Jay, Gwendolyn Diploma in Human Resource Management with Psychology (DHRMP) 2019 Graduate Currently pursuing Bachelor of Business Management at Singapore Management University (SMU)

Gwendolyn’s tenacity helped her shine in her course as well as in her internship. The BreadTalk Group Ltd Scholarship recipient was also listed on the Director’s Roll of Honour for six consecutive semesters.

Besides excelling in his studies, Deepanrai displayed his leadership as both a Student Ambassador and the Editor of the campus newspaper. DMC has helped to hone his keen news sense and journalistic skills. Interning at the sports desk of The Straits Times paved the way to his receiving a Singapore Press Holdings (SPH) scholarship for his undergraduate studies at NTU.

ACHIEVEMENTS SMC students thrive on creative challenges and embrace any opportunity to showcase their skills and make their mark on the national and global stage. These are some examples of our studentsâ&#x20AC;&#x2122; impressive achievements.

Bloomberg Polytechnic Challenge 2018 Organised by Bloomberg LLP, the Bloomberg Polytechnic Challenge involves student competitors from local polytechnics. Thirty polytechnic students were chosen from online entries to take part in the stock pitch challenge. These students went through a crash course in stock pitching and presented to a panel of judges from Bloomberg on 8 June 2018. During the stock pitch challenge, the students were tested on their ability to form and present rational arguments. A group of five students were eventually selected as winners of the Challenge. Two of these winners were students from Diploma in Social Enterprise Management (now known as Diploma in Business) and Diploma in Mass Communication respectively.

FedEx Express/JA International Trade Challenge (ITC) 2018 Armed with their interest and knowledge of international business, a team of students from RPâ&#x20AC;&#x2122;s Diploma in Social Enterprise Management (now known as Diploma in Business) led by senior lecturer Mr Danny Lee took part in the FedEx Express/JA International Trade Challenge (ITC) where they emerged winners in the regional round. To prepare for the competition, the students researched and synthesised detailed information related to a specific country to gain a greater understanding of international trade. The team impressed the judges with their business idea of a modular energy storage device that would provide a portable source of electrical energy. As champions, they also had the opportunity to represent Singapore in the ITC Asia Pacific Finals.

SHRI HR Hackathon 2019 Our students from the Diploma in Human Resource Management with Psychology (DHRMP) programme emerged as first runner-up in the “Singapore Human Resources Institute (SHRI) Hackathon 2019 – Future of Work Designed by Future Workforce” competition. A total of 17 teams from local polytechnics and ITE participated in the competition, where the students had to work on either a recruitment or an on-boarding topic with their assigned corporate partner. The winning DHRMP team, who were mentored by Yeo Hiap Seng (Yeo’s) Group Head of HR, Ms Angelina Chua, was tasked to create the ultimate talent experience that every prospective employee would enjoy. They impressed the judges with their mobile app solution that enabled innovative and impactful outreach at any time and place.

Singapore Cancer Society Inter-Polytechnic Competition 2019 Three teams of DMC students took part in the Singapore Cancer Society Inter-Polytechnic Competition 2019. This annual competition encourages tertiary students to hone their skills in using creative techniques and ideas to convey key messages about cancer in Singapore.

SIGNATURE EVENTS The Media Challenge The Diploma in Management Communication (DMC) not only fuels the passion of our students, it also reaches out to inspire their juniors in secondary schools around Singapore. Hosting The Media Challenge (TMC) every year since 2012, DMC has brought the fields of Social Media, Marketing, Advertising, Photography and Videography to life for hundreds of teens. Working around themes like 2018’s ‘Social Media: A Force for Positive Change’, participating teams created and pitched media packages in the much-anticipated competition. TMC is judged by educators from DMC as well as external experts from the communications industry.

The students were tasked to propose a campaign to discourage Singaporeans from smoking. One team was selected to represent RP at the finals held on 26 January 2019, going up against the other tertiary institutions in Singapore. With their proposal titled #NoCigarettesNoRegrets, this team of four clinched top place. They went on to work closely with Singapore Cancer Society to see their campaign idea come to life in May 2019, in conjunction with World No Tobacco Day.

BEYOND BORDERS Enjoy a holistic learning journey at SMC — one where you’ll gain a good mix of experiences to spice up your academic activities. Amongst the highlights are our Student Overseas Trips (SOT), which promise to broaden your horizons with meaningful cross-cultural exchanges with your peers around the world.

A Lot of Learning and a Lotte Fun It was a valuable learning opportunity for the Diploma in Consumer Behaviour & Research students who were at the five-day SOT in Korea. The trip which occurred in March 2019 provided the students with marketing and consumer insights from Korean-based industrial titans, Hyundai, Samsung and Kia. The students also had the opportunity to visit the Singapore Tourism Board in Korea, where they picked up tips on how Singapore is marketed as a compelling tourist destination to the locals. In between, the students also conducted research on the interests of Korean youths, particularly in the areas of tourism and social media. Fortunately, it was not all work and no play, as visits to historical and leisure sites were part of the tour. From Bukchon Hanok village to Lotte World, the students enjoyed themselves enough to remember for a lifetime.

Exploring China’s Start-up Ecosystem Zhejiang University in Hangzhou is renowned for its culture of innovation and entrepreneurship, as much as it is for the number of business start-ups it spins off. Thus, for the 24 Diploma in Business & Social Enterprise (now known as Diploma in Business) students who visited in March 2019, it was almost a mecca of inspiration. The third-year undergraduates they met shared unreservedly about their motivations and views on student entrepreneurship in China, giving our RP team a fresh perspective. The six-day trip here and to Shanghai also included visits to tech-focused companies Yunqi Partners and Ku Jia Le, where the students enjoyed live demonstrations of their latest innovations and technology.

International Perspectives from Sydney to Seoul Two groups of students from the Diploma in Human Resource Management with Psychology (DHRMP) had the opportunity to meet their peers from other countries. In March 2018, the first group of 25 students embarked on their trip to Sydney, while the next group of 45 students went up to Seoul seven months later. Besides getting acquainted with their contemporaries from the Universities of those cities, the DHRMP teams had the opportunity to survey human resource management practices of leading businesses like PricewaterhouseCoopers, Hyundai and Amore Pacific. Our students appreciated both the cultural exchange and the networking opportunities these trips provided.

Gaining Insights of the Media Landscape in Hong Kong Keeping abreast with international developments in the creative industry is important and our Diploma in Mass Communication (DMC) students have benefitted from relevant learning trips. In September 2018, a group of 28 DMC students and two lecturers went to trend-setting Hong Kong for an inside look at the media and communications landscape there.

Their five days there was a whirlwind of exciting visits, from social media giant Facebook, PR and advertising agency Ogilvy and news publisher South China Morning Post, to Disneylandâ&#x20AC;&#x2122;s marketing division and the Hong Kong Baptist University. An enviable opportunity, indeed, for the students.

INTERNSHIP EXPERIENCES

Gain real-world industry experience to jump-start your career Our Industry Immersion Programmes enhance your learning with real-world experiences beyond the classroom. Develop valuable practical skills and knowledge, establish a network of professional contacts and connect with potential employers as you explore the working world.

Through my internship with Unilever Myanmar, I came to understand the challenges multinational companies such as Unilever has to overcome. I saw how different markets around the world function, and learned from experienced experts in the field how to tackle difficult issues. I had the chance to manage my own projects, such as launching Unileverâ&#x20AC;&#x2122;s digital presence in Myanmar, while also getting the opportunity to explore the country.

JOSHUA TAN YONG CHUAN Diploma in Social Enterprise Management (now known as Diploma in Business) 2019 Graduate

My internship with Singtel was a great experience. I got to apply my HR expertise as part of the HR Shared Service team and gained valuable skills in areas such as data analytics, project management and programming. Experiencing corporate culture and having supportive teammates during my internship stint transformed me from a regular polytechnic student into an employable professional.

Wang Shuowen Diploma in Human Resource Management with Psychology (DHRMP) 2019 Graduate Currently pursuing Bachelor of Accounting and Business at Nanyang Business School, Nanyang Technological University

My internship with PwC Singapore taught me more than I could have imagined. As a Corporate Responsibility intern, my duties were diverse and challenging. The posting also allowed me to network with people sharing the same interest, which I had not been able to experience elsewhere. Looking back, it was truly a valuable time and Iâ&#x20AC;&#x2122;m thankful to DSEM and my lecturers for this opportunity. SHOUN LEI MAY TAWDA Diploma in Social Enterprise Management (now known as Diploma in Business) 2019 Graduate Currently a Client Accounts Assistant at PricewaterhouseCoopers

HEAR FROM OUR INDUSTRY PARTNER: The team and I have only good things to say about Mira. She has an awesome attitude towards work. She excels in her day-to-day tasks and tops it off by always wanting to learn. She gets along with everyone, from studio to creative folks. She can work independently while being a great team player at the same time. With her positive attitude and her drive to succeed, Mira has the potential to go far in an industry of her choice. Any organisation will be lucky to have her. MANDY GOH Director, New Business & Talent Development TBWA Singapore Pte Ltd

Mira Purnamasari Bte Ansari Diploma in Mass Communication (DMC) 2019 Graduate Currently pursuing Bachelor of Business Management at Lee Kong Chian School of Business, Singapore Management University

INDUSTRY COLLABORATIONS

Seeing Light through Stories Helping visitors to Marina Bay, the Civic District and Fort Canning to see things in a different light was a challenge gladly taken on by 46 of our Year 3 Diploma in Mass Communications (DMC) students. Telling stories about the different facets of iLight Singapore 2019 with the given theme of â&#x20AC;&#x2DC;Vibrancyâ&#x20AC;&#x2122;, they worked in teams to produce multimedia packages for the Urban Redevelopment Authority (URA). The DMC students did well to achieve the top three prizes for video stories as well as another prize for the best photo. Having made a positive impression, the students were later invited to intern with URA.

Empowering Vulnerable Media Users Our Diploma in Business & Social Enterprise (now known as Diploma in Business) students have taken on the role of digital ambassadors, launching their own programmes to help the public understand cyber security, cautious use of social media platforms and how to discern fake news. Their initiatives, the #YouthEmpowered Digital Programme targeting young people, and the Intergenerational Digital Literacy Programme for seniors, are both supported by the Media Literacy Council.

Creating New Ideas for Nestlé Singapore A huge effort by some 1,800 students who were taking the B216 Marketing module at SMC reaped some novel ideas for Nestlé Singapore. The collaboration gave our students an authentic challenge to increase consumption of its household beverages amongst youths, and the students rose to the occasion with a diverse range of creative marketing and promotion plans. Nestlé was very impressed with the students’ endeavours and awarded prizes for the top five marketing plans as well as the three best memes.

R60 DIPLOMA IN

* BUSINESS Future-proof yourself with essential skills such as innovation and sustainability in an increasingly complex and dynamic business environment Gain exposure and adopt a global perspective through projects, international service learning trips and overseas industry immersion programmes

Intern with industry leaders such as adidas, DBS, Singapore International Foundation, Singtel and Sports Singapore

The Diploma in Business is a forward-thinking diploma that equips students with solid business foundation as well as the knowledge and skillsets needed to excel in todayâ&#x20AC;&#x2122;s rapidly-changing environment.

MR CHIA BOON CHONG Director, Group Sustainability Singtel

*Formerly known as Diploma in Business & Social Enterprise

ABOUT THE

DIPLOMA Two tracks, one firm foundation.

Take on the Social Enterprise track to make a positive impact on the environment, society and the economy. You will hone your skills in social innovation and learn to create sustainable businesses. Alternatively, get on the Sport Management track and prepare to assume a pivotal role in Singaporeâ&#x20AC;&#x2122;s pursuit of sporting excellence. DBIZ takes you beyond the classroom for experiences in the local community and the working world, and exposes you to cultures across the globe. When you graduate, you will be more than ready for a career in business and management, across the private, public and social sectors.

COMMERCIAL SECTOR Business Development Executive Corporate Social Responsibility/ Sustainability Executive Finance and Administration Officer Marketing Executive Retail and Merchandising Executive Social Entrepreneur Sports and Recreation Event Organiser SOCIAL SECTOR Community Engagement Executive Programme Executive Volunteer Management Executive PUBLIC SECTOR Administration Executive Allied Educator Social Research Executive Sports and Wellness Executive

Scan to find out more about the diploma

A solid base of business skills and knowledge is yours to gain from the Diploma in Business (DBIZ). Incorporating innovation, technology and communication, DBIZ sharpens your business acumen and deepens your expertise with one of the two specialisation tracks.

CAREER OPPORTUNITIES

COURSE

STRUCTURE The course structure consists of general, discipline, specialisation, elective and freely chosen modules. There is also an industry orientation component. GENERAL MODULES G101 G107 G121 G951 G952 G953 G961 G962

Critical Thinking and Problem Solving Communication in the Global Workplace Innovation and Practice Life Skills I Life Skills II Life Skills III ECG I: Exploring the Future of Work ECG II: Becoming Future-Ready

SPECIALISATION MODULES OPTION 1 : SOCIAL ENTERPRISE TRACK B106 B205 B228 B330 B331 B332

Understanding Social Enterprises Business Law Fundamentals of Social Research Methods Corporate Governance and Ethics Social Innovation and Creativity Financing the Social Enterprise

OPTION 2: SPORT MANAGEMENT TRACK

DISCIPLINE MODULES B101 B102 B103 B209 B215 B216 B220 B239 B242 B321 B327 M101

Entrepreneurship Organisational Behaviour Understanding the Society Management Accounting Financial Accounting Marketing Microeconomics Digital Marketing and eCommerce Business and Sustainability Macroeconomics Branding, Advertising and Promotion Digital Media Communication

S207 S221 S222 S224 S345 S346

Biopsychosocial Aspects of Ageing Sports Facilities Management Sports Business Sports and Leisure Related Law Sports Events Management Sports Policies

INDUSTRY ORIENTATION PROGRAMME INDUSTRY ORIENTATION PROGRAMME (FOR SOCIAL ENTERPRISE TRACK) B334

Social Entrepreneurship Practicum

Select one module from the list below:

ELECTIVE MODULES

B931 B932

Industry Immersion Programme Entrepreneurial Immersion Programme

Select one module from the list below: B218 B221 B227 S202

Business Statistics Human Resource Management Consumer Behaviour Inclusive Physical Activity

FREELY CHOSEN MODULES Select either one of the following: B200 Special Project Two modules to be selected from a list of Freely Chosen Modules

INDUSTRY ORIENTATION PROGRAMME (FOR SPORT MANAGEMENT TRACK) B300

Project

Select one module from the list below: B931 B932

Industry Immersion Programme Entrepreneurial Immersion Programme

MINIMUM

ENTRY REQUIREMENTS FOR GCE O-LEVEL HOLDERS

GRADE

ENGLISH LANGUAGE

1-6

MATHEMATICS (ELEMENTARY / ADDITIONAL)

1-6

ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one of the following subjects: Art / Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Humanities (Social Studies, Literature in English), Humanities (Social Studies, Literature in Chinese), Humanities (Social Studies, Literature in Malay), Humanities (Social Studies, Literature in Tamil), Humanities (Social Studies, History), Humanities (Social Studies, Geography), Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts

For the full listing of entry requirements, visit www.rp.edu.sg/full-time-courses/dbiz 18

FURTHER STUDIES Discover exciting opportunities for further studies! Upon completion of your DBIZ studies, you can pursue business and social sciences degree programmes at local or overseas universities.

BUSINESS Bachelor of Business Administration Bachelor of Business Economics Bachelor of Business and Management Bachelor of Business in Sport Management Bachelor of Commerce Bachelor of Innovation and Entrepreneurship Bachelor of Social Entrepreneurship Bachelor of Sustainable Business Management Business-related degrees

ARTS Bachelor of Arts in Community Development Bachelor of Arts in Social and Public Policy

EDUCATION Bachelor of Education (Physical Education)

SOCIAL SCIENCES Bachelor of Arts and Social Sciences Bachelor of Social Science in Social Work Bachelor of Social Science in Sociology

R48 DIPLOMA IN

CONSUMER BEHAVIOUR & RESEARCH Gain access to our state-of-the-art Consumer Insights Lab where you will discover consumer psychology to understand and influence buying decisions Join our overseas learning trips to explore cross-cultural consumer behaviours and find out how successful brands win over their consumers Experience exciting overseas or local internship with some of our renowned industry partners such as CapitaLand Retail Management Pte Ltd, Changi Airport Group, Kantar TNS, and Nielsen

Hear From Our Industry Partner: Consumer driven insights are the backbone for Samsungâ&#x20AC;&#x2122;s business decisions. RPâ&#x20AC;&#x2122;s curriculum provides a strong foundation to understanding consumer behaviour and uncovering future trends, especially among the Gen Z and Millennial consumers. MR EUGENE GOH President Samsung Electronics Singapore

The DCBR programme has prepared me well for my university education. The knowledge that I have acquired in the diverse range of modules such as psychology and market research have been put to good use in my current pursuit of Early Childhood Education. The Problem-based Learning pedagogy at RP has also trained me to effectively collaborate with different classmates and learn from diverse perspectives. HO HUI ZHEN 2018 Graduate Currently pursuing Bachelor in Early Childhood Education (minor in Art Education) at Singapore University of Social Sciences (SUSS)

ABOUT THE

DIPLOMA

CAREER OPPORTUNITIES

Be a business change-maker.

Discover how to turn valuable consumer insights, innovative digital marketing ideas, powerful data analytics and visualisation techniques into actionable business strategies. You will learn to develop smart omni-channel marketing schemes to influence your consumers and build stronger brands. Besides training in our unique Consumer Insights Lab with its advanced facilities, you will also enjoy industrial opportunities both at home and overseas. With the skills you acquire, you can look forward to a fruitful career as a consumer insights professional in local, regional or international markets.

As a DCBR graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-related functions and take on roles such as: Advertising and Promotions Executive Assistant Research Analyst Brand Executive Consumer Insights Researcher Digital Marketing Executive Marketing Executive Market Research Executive

Scan to find out more about the diploma

The Diploma in Consumer Behaviour & Research (DCBR) is a unique programme which combines business and psychology. Built on a foundation of business and research strategies, the programme will help you understand the various catalysts that drive consumer purchases.

COURSE

STRUCTURE The course structure consists of general, discipline, specialisation, elective and freely chosen modules. There is also an industry orientation component.

GENERAL MODULES G101 G107 G121 G951 G952 G953 G961 G962

ELECTIVE MODULES Select one module from the list below: B102 B209 B221 H306

Organisational Behaviour Management Accounting Human Resource Management Retail Management

INDUSTRY ORIENTATION PROGRAMME

DISCIPLINE MODULES A113 B103 B105 B109 B216 B218 B220 B223 B224 B225 B227 B241 B321

Mathematics Understanding the Society Introduction to Psychology Design Thinking for Business Innovation Marketing Business Statistics Microeconomics Social Psychology Quantitative Research Methods Qualitative Research Methods Consumer Behaviour Positive Psychology in Marketing Macroeconomics

SPECIALISATION MODULES B205 B239 B240 B327 B328 B340

Business Law Digital Marketing and eCommerce Data Analytics and Visualisation Branding, Advertising and Promotion Cognition and Applied Psychology International and Cross-Cultural Marketing

B300

Project

Select one module from the list below: B931 B932

Industry Immersion Programme Entrepreneurial Immersion Programme

FREELY CHOSEN MODULES Select either one of the following: B200 Special Project Two modules to be selected from a list of Freely Chosen Modules

MINIMUM

ENTRY REQUIREMENTS FOR GCE O-LEVEL HOLDERS

GRADE

ENGLISH LANGUAGE

1-6

MATHEMATICS (ELEMENTARY / ADDITIONAL)

1-6

ANY THREE OTHER SUBJECTS

1-6

For the full listing of entry requirements, visit www.rp.edu.sg/full-time-courses/dcbr 22

FURTHER STUDIES Discover exciting opportunities for further studies! DCBR graduates can choose to pursue business and social sciences programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.

BUSINESS Bachelor of Business Management/Administration Bachelor of Commerce/Business (International Business) Bachelor of Commerce/Business (Management) Bachelor of Commerce/Business (Marketing) Bachelor of Economics Bachelor of Innovation and Entrepreneurship

SOCIAL SCIENCES Bachelor of Arts

R52 DIPLOMA IN

HUMAN RESOURCE MANAGEMENT WITH PSYCHOLOGY

Learn how to make sense of data at the workplace through HR analytics Gain industry experience through advanced industry research projects Be industry-ready by undergoing an overseas or local Industry Immersion Programme

We are happy that the DHRMP programme equips students with HR and business fundamentals that will prepare them well for various job opportunities in the future. The curriculum provides relevant knowledge and practical training that are vital for students to succeed as HR practitioners. We will be glad to consider and welcome DHRMP graduates to be part of our company. MS ZARINA PIPERDI Senior Vice President (Human Resource) SIA Engineering Company

I am confident that this programme will groom a pool of competent HR practitioners. This is because graduates of DHRMP were trained for the workplace through a combination of application-based components and industry attachments. They also gained practical knowledge that is aligned to the Human Resource / Business Management / Leadership and People Management Workforce Skills Qualification competencies. MS SELENA HUYNH Deputy Director, Workforce Singapore Singapore Workforce Development Agency

ABOUT THE

CAREER OPPORTUNITIES

Apply your passion for people and aptitude for business to any industry.

As a DHRMP graduate, you are well equipped to support the HR function in any organisation. Get ready to launch your career in roles such as:

With the broad-based Diploma in Human Resource Management with Psychology (DHRMP) programme, you will enjoy the flexibility of making an impact in any industry, with highly sought-after skills under your belt. DHRMP helps you develop people management skills in an international business landscape. You will learn to cultivate a happy and productive workplace through an understanding of a wide range of relevant topics. These include anthropology, cross-cultural communication, economics, employment laws, Asian industrial relations, talent development, compensation and performance management, organisational behaviour, and industrial-organisational psychology. As you learn to establish sustainable workplace practices that enable people and businesses to thrive, you can turn knowledge into action through real-life training and internship programmes.

HR MANAGEMENT Employee Relations Specialist Recruiter Remuneration and Benefits Analyst Resourcing Analyst/Talent Acquisition Partner Well-being Specialist HR DEVELOPMENT Career Development Coach Learning and Development Executive People and Culture Specialist People Operations Executive HR GENERALIST

Scan to find out more about the diploma

Human Resource Executive/ Partner/Generalist

DIPLOMA

COURSE

STRUCTURE The course structure consists of general, discipline, specialisation and freely chosen modules. There is also an industry orientation component.

GENERAL MODULES G101 G107 G121 G951 G952 G953 G961 G962

DISCIPLINE MODULES B102 B107 B216 B220 B223 M204 S242

Organisational Behaviour Accounting Marketing Microeconomics Social Psychology Cross Cultural Communication Introduction to Counselling and Communication

INDUSTRY ORIENTATION PROGRAMME B300

Project

Select one module from the list below: B931 B932

Industry Immersion Programme Entrepreneurial Immersion Programme

SPECIALISATION MODULES B233 B235 B236 B237 B238 B335 B336 B337 B338 B339 S343 T241

Learning and People Development Compensation and Total Rewards Management Employment Laws and Labour Relations Manpower Planning, Resourcing and Management Performance and Talent Management Asian Industrial Relations Environment Diversity and International Staff Management Industrial-Organisational Psychology International Business Organisational Development and Change Management Corporate Wellness Anthropological Studies

FREELY CHOSEN MODULES Select either one of the following: B200 Special Project Two modules to be selected from a list of Freely Chosen Modules

MINIMUM

ENTRY REQUIREMENTS FOR GCE O-LEVEL HOLDERS

GRADE

ENGLISH LANGUAGE

1-6

MATHEMATICS (ELEMENTARY / ADDITIONAL)

1-6

ANY THREE OTHER SUBJECTS

1-6

For the full listing of entry requirements, visit www.rp.edu.sg/full-time-courses/dhrmp 26

FURTHER STUDIES Discover exciting opportunities for further studies! As a DHRMP graduate, you can pursue further education in business studies, arts and social sciences and international studies at local and overseas universities: Bachelor of Arts (Cultural Studies/ International Studies/Psychology) Bachelor of Business Administration Bachelor of Commerce Bachelor of International Studies Bachelor of Management Bachelor of Social Sciences (Cultural Studies/International Studies/Psychology) Business-related degrees with specialisation in HR/International Business/Psychology

R32 DIPLOMA IN

MASS COMMUNICATION Understand how to leverage traditional and digital communication tools to drive conversation, participation and loyalty Learn how to provide strategic advice in managing an organisationâ&#x20AC;&#x2122;s public image

Undergo a 20-week Industry Immersion Programme with organisations such as Edelman, GroupM, Golin, Mediacorp, Ogilvy Public Relations, Shell Singapore, Singapore Press Holdings, and TBWA

We had two interns from SMC in my company previously and they had been a source of joy. I would rank them very highly amongst the interns we have had in our company. The SMC interns were curious to learn and could take on menial tasks with dignity. At the same time, they were able to accept criticism positively. Their excellent problem-solving skills and hands-on approach to work were admirable. All leaders of organisations will agree that these qualities are important yet increasingly rare today. MR VISWA SADASIVAN CEO Strategic Moves Pte Ltd

ABOUT THE

CAREER OPPORTUNITIES

Share your story and impact the world.

As a DMC graduate, you can look forward to exciting careers in the media and creative industries. You will be well positioned to take on roles such as:

Fulfil your dreams of becoming a world-class content creator with the Diploma in Mass Communication (DMC). DMC offers you a strong foundation across multiple media platforms, including digital, print and broadcast. You will learn to tailor your messages to reach specific audiences for maximum impact and become an effective all-round communicator with strong digital media skills. Choose the Journalism track for an introduction to the integrated newsroom of the future; or get on the Public Relations and Marketing Communication track to immerse in a fast-paced communications environment where digital and traditional media converge. With DMC, you can carve out a successful career, driven by your passion.

MEDIA AND CREATIVE INDUSTRY Advertising Executive Assistant Producer Digital Content Creator Journalist/Writer Public Relations Executive Social Media Executive COMMERCIAL ENTERPRISES Corporate Communications Executive Marketing Communications Executive

Scan to find out more about the diploma

DIPLOMA

COURSE

DISCIPLINE MODULES B216 B310 M101 M202 M203 M204 M205 M206 M207 M208 M242 M311 M312 M314 T202 T257

Marketing Public Relations and Media Digital Media Communication News Writing Effective Presentation Skills Cross Cultural Communication Research Methods Media Law and Ethics Media and Society Introduction to Integrated Marketing Communications Visual Communication Video Journalism Digital Media Content Feature Writing Art of Story Single-Camera Production

INDUSTRY ORIENTATION PROGRAMME M390

Portfolio Development

Select one module from the list below: M931 M932

Industry Immersion Programme Entrepreneurial Immersion Programme

SPECIALISATION MODULES Choose one out of two specialisation tracks listed below:

OPTION 1 : JOURNALISM TRACK M313 M316 M350

Impact Journalism Photojournalism Media Practicum (Journalism)

OPTION 2: PUBLIC RELATIONS AND MARKETING COMMUNICATION TRACK M301 M332 M351

Crisis Communication Campaigns and Advertisement Design Media Practicum (Public Relations and Marketing Communication)

ELECTIVE MODULES Select one module from the list below: B101 B102 B227 T201

Entrepreneurship Organisational Behaviour Consumer Behaviour Creative Concepts

FREELY CHOSEN MODULES Select either one of the following: M200 Special Project Two modules to be selected from a list of Freely Chosen Modules

MINIMUM

ENTRY REQUIREMENTS FOR GCE O-LEVEL HOLDERS

GRADE

ENGLISH LANGUAGE

1-4

MATHEMATICS (ELEMENTARY / ADDITIONAL)

1-7

ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one subject listed in 1st Group and another different subject listed in 2nd Group: 1st Group: Art / Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Humanities (Social Studies, Literature in English), Humanities (Social Studies, Literature in Chinese), Humanities (Social Studies, Literature in Malay), Humanities (Social Studies, Literature in Tamil), Humanities (Social Studies, History), Humanities (Social Studies, Geography), Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music

For the full listing of entry requirements, visit www.rp.edu.sg/full-time-courses/dmc

FURTHER STUDIES Discover exciting opportunities for further studies! DMC graduates can pursue a wide range of mass communication degrees including journalism, PR, broadcast, and film. They can also pursue their studies in the fields of social sciences, business and law at local or overseas universities.

MASS COMMUNICATION Bachelor of Arts (Mass Communication) Bachelor of Arts in Communication and Media Studies Bachelor of Arts in Communication and Media Studies and Public Relations Bachelor of Communication Bachelor of Creative Arts

BUSINESS Bachelor of Business Administration (Specialisation) Bachelor of Commerce Bachelor of Management (Marketing)

2nd Group: Additional Mathematics, Art / Art & Design, Business Studies, Chinese, Combined Humanities, Commerce, Commercial Studies, Creative 3D Animation, Design & Technology, Design Studies, Economics, Elementary Mathematics, Food & Nutrition, Geography, Higher Art, Higher Chinese, Higher Malay, Higher Music, Higher Tamil, History, Humanities (Social Studies, Literature in English), Humanities (Social Studies, Literature in Chinese), Humanities (Social Studies, Literature in Malay), Humanities (Social Studies, Literature in Tamil), Humanities (Social Studies, History), Humanities (Social Studies, Geography), Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Malay, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts, Tamil

R57

COMMON BUSINESS PROGRAMME With more time to explore, you can discover your interests Gain insights to the Business and Hospitality arena

Seven diplomas from two RP Schools to choose from

ABOUT THE

PROGRAMME Even before making your choice of diploma, you can get down to business with our Common Business Programme (CBP). In the varied and dynamic world of business, where does one focus? The CBP allows you to sample what the School of Management and Communication (SMC) and the School of Hospitality (SOH) have to offer during the first semester of your first year. Through real-life situations, you will develop transferable skills and the core business principles that will see you through either course of study. RP’s Education and Career Guidance activities will further help you decide what’s best for you from SMC’s and SOH’s diploma programmes:

Business (formerly known as Business & Social Enterprise) Consumer Behaviour & Research Customer Experience Management with Business

Hotel & Hospitality Management Human Resource Management with Psychology Integrated Events Management Restaurant & Culinary Operations

COURSE

STRUCTURE In your first semester, you will study the following modules: GENERAL MODULES G101 G107 G121 G951 G952 G961

Critical Thinking and Problem Solving Communication in the Global Workplace Innovation and Practice Life Skills I Life Skills II ECG I: Exploring the Future of Work

DISCIPLINE MODULES B216 B220

Marketing Microeconomics

From the second semester, you will study the modules that are allocated to a specific diploma programme from SMC or SOH .

MINIMUM

FOR GCE O-LEVEL HOLDERS

ENTRY REQUIREMENTS GRADE

ENGLISH LANGUAGE

1-6

MATHEMATICS (ELEMENTARY / ADDITIONAL)

1-6

ANY THREE OTHER SUBJECTS

1-6

In addition, you must have sat for one of thefollowing subjects: Art / Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Humanities (Social Studies, Literature in English), Humanities (Social Studies, Literature in Chinese), Humanities (Social Studies, Literature in Malay), Humanities (Social Studies, Literature in Tamil), Humanities (Social Studies, History), Humanities (Social Studies, Geography), Intro to Enterprise Development, Literature in English, Literature in Chinese, Literature in Malay, Literature in Tamil, Media Studies (English), Media Studies (Chinese), Music, Principles of Accounts

For the full listing of entry requirements, visit www.rp.edu.sg/full-time-courses/cbp

Scan to find out more about the Common Business Programme

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Tel: 6510 3000

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www.rp.edu.sg

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