STORY BY LAUREN E. LeBEL PHOTOS BY NATE BLAIS & SUBMITTED
FIND YOUR
RYTHM
I
n the words of the acclaimed musician, singer and songwriter, Jimi Hendrix, “Music is a safe type of high… It’s nothing but rhythm and motion”. While Hendrix’s “Purple Haze” was a direct result of his iconic electric guitar, Green Thumb Industries (GTI), a leading cannabis CPG (consumer packaged goods) company, recently composed and released a euphonious and euphoric hit of their own with the rebrand of their “RYTHM” brand line. Similar to most cannabis products, this strain impacts everyone differently. So, as the GTI catchphrase for this product states, all that’s left to do is “find your rythm.” Although GTI’s headquarters is in Chicago, their line streams across the United States, with their RYTHM brand being uber popular in Massachusetts. Adam Landau, brand director, and Nicole Grede, senior brand manager, both serve on the marketing team at GTI. Landau described GTI as multi-state operators. “We produce our own products,” he said. Their brands in particular are what Landau and Grede solely focus on. For over a year now, Landau has been working on this rebrand, with the assistance from his GTI team. Having recently joined him, Grede has seen the new vision and rebrand come to life. According to the two, RYTHM is a flower based brand that is in nine markets. RYTHM includes flowers, vapes and concentrates. Landau said the brand is “a true to flower experience.” He went on to say that the flower is grown from the best genetics and the premium flower is a good potency. According to the GTI website, “RYTHM premium flower offers optimal potency, lush aromas, and rich flavors.” The flower is available in 1/8oz (3.5g). The RYTHM vape is a 100 percent cannabis product. “RYTHM premium vape pens, vape cartridges, and PAX pods use only high quality, full spectrum CO2 oil and 100 percent strain specific terpenes, for your true to plant experience,” read GTI’s CRQ FALL 2021
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