Expanding the Brand with Fernway

Fernway, the No. 1 vape brand in Massachusetts has recently expanded its product offerings to include joints and flower.

At the end of March, both products were made public and can now be purchased by consumers.

“Even though Massachusetts knows [Fernway] for its vapes, we’ve been smoking joints and smoking flower for even longer,” said Fernway CEO Liam O’Brien.

He shared that the Fernway team wanted to take the same approach that they did with vapes and apply that to joints and flower. The approach, as O’Brien described it, was completely custom – built from the ground up – in hopes of creating a better product.

“The things that were really guiding us were [the] same thing people love about our vapes: quality, consistency, flavor and style,” said O’Brien.

With the joints, he explained that a custom cone was created that uses ultra-thin rice paper, providing a “clean and even burn.” Wrapped around the joint is a band that lists the flavor as well as Fernway’s logo, so you always know what you are smoking and where it came from.

The tip of the joint is the first of its kind in Massachusetts, as it is ceramic. On the inside of the tip there is a filter with five holes that are drilled through the ceramic part, so that you get smoke and airflow but never any ash or embers, said O’Brien.

One of the perks to the ceramic tip is that it never becomes soggy like a paper filter. It also has a silicone cork that keeps the flower inside the joint from being exposed to air until you are ready to smoke it, allowing the consumer to retain maximum freshness and flavor.

Although the joints are new to Fernway, O’Brien said it is not completely new as it includes their bestselling terpene blend that people know from their vapes. “It’s both a really exciting new product for people who like to smoke joints but it’s also a way to enjoy your favorite Fernway flavors at the same time,” he said.

While the creation of the joints took a similar approach to the vapes with a true custom premium product, O’Brien said they went about things differently with the flower.

“With flower, there isn’t manufacturing – there’s cultivation. At Fernway, we don’t grow – we’re not cultivators. But what that does is it allows us to be able to go out in the marketplace – we’ve got a really deep network of cultivators we’ve been building up over the last few years – and what we do is we go out and find the best plants we possibly can … The true top of the market … Plants that have been expertly and lovingly crafted, trimmed, grown, dried, cured,” O’Brien said.

After that, the plant is curated so that anyone who buys Fernway flower knows they are receiving the “best of the best.”

Fernway has exact quality standards when it comes down to the amount of space between the plants, size of the buds, aroma, flavor and the effects. O’Brien noted that Fernway prioritizes consistency so all the flower will test 25% or more THC.

“It was really important for us to focus on quality,” said O’Brien.

He went on to say that when people shop for flower in the state, most share a common experience in that even when there is good bud out there, it is not easy to find. O’Brien explained that this is because some of the best buds are grown by some of the smallest growers, meaning they will not have much supply and when they do, it will sell quickly, or it will only be available at certain dispensaries. If you do find something you like and return to buy more the following week, it might not be there. lot that had to be learned as a brand and company. However, he pointed out that the “great thing” about being able to approach this challenge was the close involvement of every department. “Everyone is carrying the same weight,” he said. Even though there have been challenges, the fact that everyone is working together on the same goal does not make it seem like a challenge but rather an opportunity, he added. to equip yourself for bigger challenges and bigger opportunities. We took the opportunity as we were preparing for the flower and joints launch to go into the DNA of our brand,” said O’Brien.

The other unfortunate part that people face is the sale of premium buds. While the flower might have been premium when it was put in the bag, it has been sitting on the shelf, drying out for months, which is not the same, shared O’Brien.

As Fernway puts its customers first, O’Brien said they wanted to solve these problems and install the most demanding quality standards, talk to every grower in the state and prioritize the ones giving the plant the love it deserves. The plants and buds that “receive the Fernway seal of quality,” are put out in the flower line. “It’s a true quality approach,” O’Brien noted, which was not seen in the marketplace prior. This is because if you grow your own bud, you must sell what is grown even if it is not up to your standards. “It’s just the nature of the business model,” he added. Because Fernway does not grow its own flower, they are always able to bring their customers the best product.

O’Brien recognized the Fernway team for their hard work and dedication on this launch and their continued efforts over the coming months.

As the customers grow, O’Brien said they want to grow alongside them, providing new adventures, new ways to enjoy their favorite products and down the road, offer even more.

Since launching Fernway in 2021, the company has evolved. He shared that it was important to look at the aspects that have changed and decide on what to embrace about the brand. This is when the team decided to revisit the typography and find some new fonts they like and revisit the logo to see if it can be tightened up on packaging and more. However, what this really did was allow Fernway to acknowledge and appreciate what it is about the brand – at the core of it – that has resonated with people over the past two years.

“We believe cannabis makes the good life even better. So, what that means is that we are here to enhance existing experiences. We are here to make the things you enjoy even more enjoyable. And it’s a lot of work to produce the products and experiences that make that happen, but we are so glad to do it because one thing that hasn’t changed is [Fernway’s mission],” said O’Brien. Even with a new font or products, their goals remain.

Fernway’s website, https://fernway. com/, has been updated to reflect its new offerings. O’Brien said they improved and expanded on the aspects of the site that will be looked at by customers.

One major change, as noted by O’Brien, is that Fernway is no longer a cannabis vape brand, but is a cannabis brand.

Fenway recently celebrated its two-year anniversary as a brand. Reflecting on all its growth, O’Brien said he has been looking back on the successes and challenges they have faced. From that, he recognized that there is a pattern at Fernway which is after something is pulled off – whether it be a product or expansion – they begin thinking about the next big thing. “We’re really ambitious,” he said. With the launch of the joints and flower, O’Brien said he knew there would be challenges as there was a

He shared that more flower-based products will come out over the course of the year. This includes joints, packaged vapes, along with other form factors. In the third quarter of 2023, Fernway will be expanding to New Jersey.

In addition to Fernway’s new products, in a technical sense, O’Brien said they are “rebranding,” but more so expanding. This includes updating the Fernway logo, packaging, website and more.

“Bigger ideas mean that you need

“Updating a website can be a really big and complicated project but it’s been so enjoyable,” said O’Brien.

On the packaging front, when shopping for your favorite Fernway flavors, O’Brien said the exterior might look different, but everything is the same.

“I’m really excited to show our audience what we can do with this new look, brand and elements. I think our creativity as a company has always been something that I think sets us apart and I’m really excited to show that to [our] customers,” he concluded.