Case Study: Finale UEFA Champions League 2016

Page 1

UCL FINAL SOCIAL MEDIA CASE STUDY

1

HOW MUCH BUZZ DOES #UCLFINAL GENERATE ON TWITTER?

2

WHO IS TALKING ABOUT #UCLFINAL? UNDERSTAND FANS AND THEIR PASSIONS

3

WHAT IS THE VALUE OF A DIGITAL ACTIVATION ABOUT #UCLFINAL?


UCL FINAL SOCIAL MEDIA CASE STUDY

SOCIAL MEDIA MONITORING CASE STUDY – #UCLFINAL 120000

FINAL

#UCLfinal

DIGITAL SOLUTIONS

TOP MENTIONS

#APorLaUndecima

VS

100000

#NuncaDejesDeCreer

80000

480.000+ 60000

40000

MENTIONS

SEMI-FINAL RMA-MAN

@Cristiano

SEMI-FINAL BAY-ATL

@SergioRamos 210.000+ MENTIONS

20000

@AntonioGriezmann 100.000+MENTIONS

0 1/5

3/5

5/5

7/5

9/5 11/5 13/5 15/5 17/5 19/5 21/5 23/5 25/5 27/5 29/5


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