Video analytics helps you get a deeper understanding of what your customers want. This translates to better product planning, resource optimization, and improved delivery of marketing and advertising functions. With the boom of social media platforms like YouTube, TikTok, Facebook, and even niche mediums like Twitch, it has become very easy for organizations to leverage the applications of VCA for customer outreach. Video content analysis, therefore, is widely used to this effect by private companies as well as government agencies for public health and safety measures, security, logistics, crowd control, traffic, and other functions.
