Arabic Social Listening

Will the Future of Search be Semantic in 2021? www.repustate.com

Table of Contents ● What Is News Media Monitoring? ● Limitations of Lexical Search or Keyword Search ● What Is the Importance of Semantics in News Media Monitoring?

Arabic Social Listening & Sentiment Analysis www.repustate.com

Businesses need to be in tune with their customers and actively engaged with them to truly understand customer intent and behaviour. When the world has become a global village, it is common for people to engage on social media in their preferred language on common topics. Companies too, for this reason, need to be ready to have social media listening tools in place that can analyze the original text in which people express themselves through social posts, online reviews, and customer surveys. There are few areas of the globe where this is more true than in the Arabic-speaking world, especially in the Middle East and North Africa (MENA). We explain how you can leverage this lucrative market by using the right tools and approach.

What are Arabic Dialects?

There over 30 Arabic dialects derived from what is called Modern Standard Arabic. Modern Standard Arabic, or MSA for short, is the standard version of Arabic, often referred to as Classical Arabic, or the Arabic of the Quran. It is taught in schools and is usually used in formal writing and speech. Literature and poetry, especially earlier forms, are written in MSA. It is often found in business, books, newspapers, and other mass media, but not necessarily social media where dialects appear more frequently. Considered the official language of more than 20 countries, it is spoken by over 300-million people globally. Dialects are variations of MSA usually rooted in geo-regional dialogue patterns in conversational language. These vernacular or colloquial dialects often possess different grammars, vocabularies, semantics, and syntax.

Which are the most used Arabic dialects?

Many can be understood by speakers of other Arabic dialects, while some differ so significantly that they are barely recognizable. Here are just a few of the largest Arabic language variations used by around 35% of the Arabic speakers:

Should translations be used for Arabic sentiment analysis?

Arabic is a unique language and it differs from English in a number of ways: from sentence structure to words and phrases that may be used differently, using the same techniques and language models that work for English sentiment analysis when conducting Arabic sentiment analysis would yield terribly inaccurate results.

Should translations be used for Arabic sentiment analysis?

Because of the challenges for applying high-level sentiment analysis for Arabic companies, Repustate has developed Arabic-specific tools to decipher words, industry jargon, and the feelings behind your customer’s words. Arabic sentiment analysis API includes an Arabic part of speech tagger, an Arabic lemmatizer, and of course, Arabic-specific sentiment models. The tool is also capable of identifying, extracting and applying sentiment analysis to dialects such as Egyptian, Levantine and Gulf.

What are the benefits of Repustate’s Arabic Sentiment Analytics Tool?

Here are the benefits of using our sentiment analyses tool: 1.

Understand your Arabic-speaking customers accurately and quickly.

2.

Identify and analyze the 3 largest and most popular Arabic dialects.

3.

Access to a Visual Command Centre for near-time analysis.

4.

Granular Arabic sentiment analysis by aspect.

5.

Flexible deployment On-Premise or through Cloud.

6.

Custom model that can be catered to your brand, domain and dialect.

7.

Multilingual Sentiment Analysis available to scale globally fast.

Understand your data, customers, & employees with 12X the speed and accuracy.

Thank you!

Visit: www.repustate.com to learn more