News Media Monitoring

Will the Future of Search be Semantic in 2021? www.repustate.com

Table of Contents ● What Is News Media Monitoring? ● Limitations of Lexical Search or Keyword Search ● What Is the Importance of Semantics in News Media Monitoring?

Why Is Semantic News Media Monitoring Better Than Lexical Search? www.repustate.com

A news media monitoring platform allows you to monitor news sites, news feeds, social media, and other sources for news and reviews about your brand and then aggregates all this information to give you valuable insights. Through news and social engagement it allows you to see how people really feel about your brand through sentiment analysis and mapping.

What Is News Media Monitoring?

The first step in understanding why semantic news media monitoring is better than lexical search is knowing what news media monitoring actually is.

News media monitoring, similar to social media listening, allows you to listen to news media for mentions about your brand, your industry, or any other keyword or topic that’s important for your business.

In this way, you gain valuable insights into your marketing campaigns and initiatives, your competitors, and your industry which allows you to keep a close eye on your business reputation and compare it to industry benchmarks.

News media monitoring does not only allow you to see how your brand is portrayed in the media but also allows you to manage it and improve it where necessary.

Limitations of Lexical Search or Keyword Search Considering the above, the question is why not just use keyword or lexical searches to find mentions about your brand on news media instead of investing in a news media monitoring platform? The reason is that even though keyword searches can be helpful when you want to find specific information in vast amounts of data, it has serious limitations when it comes to scouring through millions of news and media pieces to gain insightful information. News sentiment analysis can give you nuggets of information from the vast sea of data that you would probably be unaware of, had it not been for an AI-model’s deep search and neural network finding that particular combination of aspect-co occurrence.

What Is the Importance of Semantics in News Media Monitoring?

Let’s look and why it’s so important in news media monitoring to apply semantics. A semantic algorithm -

Understand your data, customers, & employees with 12X the speed and accuracy.

Thank you!

Visit: www.repustate.com to learn more