News Sentiment Analysis API for Articles, Video Feeds & Audio
Overview One key part of maintaining a brand is monitoring how it is perceived and written about. This can be achieved most effectively by monitoring news feeds, news sites, and other sources for something known as “sentiment”. By the end of this article, you’ll understand how a news sentiment analysis API helps in deriving business insights.
What is News Sentiment Analysis? News sentiment analysis involves using automated methods for delving through all the outlets for news and reviews of your business, then aggregating that information to present a picture of what users really feel about your brand. Sentiment is shorthand for “public perception,” and it touches upon both conscious appraisals and emotional response. Things you might want to find out through your news monitoring might include: ● ● ● ● ●
How a recent product launch has been perceived What effect rebranding has had Whether users associate your brand with key values Whether a new mission statement has hit home How your rival’s products are considered, alongside your own And the above is just a small sampling of the information that can be gleaned by using a news sentiment analysis API.
How Does a News Sentiment Analysis API Work?
Why Do Companies Need a Sentiment Analysis API for News Articles?
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