Sentiment Analysis An Business

Ways Sentiment Analysis Can Help You Achieve Your Business Goals

Overview Voice of the Customer (VoC) and Voice of the Employee (VoE) are two important sentiment analysis applications and strategic tactics that can help drive your business goals. In 2020, the COVID-19 pandemic created a very challenging business environment for text analytics. At the same time, hard economic times can often be one of the greatest motivators of innovative strategic thinking. As we cross the one-year mark of our first lockdown, I thought it would be a good idea to review ten ways that sentiment analysis can be a driving force in helping you achieve your business goals in 2021.

What is sentiment analysis in business?

Sentiment analysis is an essential tool that empowers your business to understand the experiences and opinions of your customers or employees. It applies machine learning and text analytics to identify, extract and score text data as expressing feelings/opinions that are positive, negative, or neutral. Sentiment analysis can be applied to any unstructured text data like social media posts, survey answers, live chat, or call center transcripts. You can even use this tool to extract insights from videos from YouTube or TikTok.

Business Strategy In Sentiment Analysis

5 ways to use Voice of the Customer sentiment analysis to achieve your 2021 goals 1. Improve Customer Service 2. Increase Website Traffic 3. Conduct a SWOT Analysis 4. Develop a New Product 5. Improve Your Marketing Campaigns

5 ways to use Voice of the Employee to achieve your 2021 goals 1. Cut Unnecessary Costs 2. Increase Productivity 3. Improve Your Employer Brand 4. Offer a New Employee Incentive 5. Create an Employee Recognition Program

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