Ask Your Posse Survey When you’re working to hone in on your brand—your highest value—it helps to ask for some input. But choose wisely. This is a job for your very best posse— your VBP—only. Because for this purpose you don’t really give a rat’s fig what anyone else thinks. To be on your VBP list, you must be thrilled down to your toes at the thought of working or playing with them.
And they should adore you—you’ll know it when you see it— right back. This is not about “constructive” feedback, but hearing about the things that make you most irresistible. Got it? OK then. You can pick up the phone, attach this to an email or make a house call.
Ask Your Posse What is irresistible about working/playing with me?
What experience (feeling) do you get from me that you don’t get from anyone else?
Choose the top 5 words you’d use to describe me.
What is one fabulous thing about me that you believe I am not seeing?
What do you know you can always rely on me for?
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