Personal Credo Your Story HOW YOU ARRIVED HERE
THE CORE VALUES TO BE EXPRESSED IN YOUR BRAND
Manifesto YOUR BELIEF SYSTEM
Key Services / Products
Vision WHERE YOU’RE GOING
Core Purpose
YOUR MOST IMPORTANT SERVICES
Big Idea SHORT PHRASE THAT CAPTURES THE ESSENCE OF YOUR BRAND
WHY YOU EXIST BEYOND MAKING A PROFIT
Brand Neighborhood YOUR KEY MARKET INFLUENCES AND COMPETITORS
Key Stakeholders
Competitive Advantage
THOSE WHO ARE IMPACTED BY YOUR ACTIONS
HOW YOUR CLIENTS VIEW YOUR DIFFERENTIATORS
Value Proposition THE BENEFITS OF WORKING WITH YOU
Target Market THE FOCUS OF YOUR SERVICE AND MESSAGE
© Rochelle Moulton