R&D | The Nordic Model®

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Title: The Nordic Model® Location: Malmö Konstmuseum Date: May 3 – August 18 2013 Address: Malmöhusvägen 6 Open: Monday – Sunday 10 – 17, Wednesday 10 – 19 Artists: Pia Arke, Kajsa Dahlberg, Ewa Einhorn, Annika Eriksson, Goldin + Senneby, Sidsel Meineche Hansen, Marianne Heier, Bo Hultén, Sture Johannesson, Jane Jin Kaisen, Jeuno JE Kim, Joachim Koester, Runo Lagomarsino, J O Mallander, Olof Olsson, Olivia Plender, Lilibeth Cuenca Rasmussen, Meriç Algün Ringborg, Vassil Simittchiev, Superflex, Magnus Thierfelder, Unnar Örn The Nordic Model® is an exhibition about the Malmö Konstmuseum collection, its history and its future. It features a combination of selected works from the collection, recent acquisitions and three new projects created specifically for the occasion. We want to show how the collection came about through purchases and donations, through private initiatives and local political processes. This project is the initial stage in a future effort aimed at studying how the collection was created, but also how it can be developed in dialogue with the contemporary art scene. In the course of curating, certain questions have been raised: What forces are set in motion when a collection is created and expanded? How can we use the collection, and who is it for? And, not least: What does “Nordic”, the museum’s primary collection field over the past century, stand for today? In December 2011, the Swedish Social Democratic Party registered The Nordic Model as a trademark at the Swedish Patent and Registration Office. This provoked the anger of the Nordic Council of Ministers, which claimed that it is a ”joint Nordic cultural heritage, and cannot be tied to one particular political group”. The case demonstrates how the Nordic region, or rather, the term “Nordic”, is gradually being disconnected from a geographic location but instead is perceived as an economic and political notion or model, or a trademark that can be marketed in a global (continues at p. 3)


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