Rapidly mounting mobile subscriber base driving the mobile advertising market

Mobile Advertising Market in India 2015 February 2015

MARKET INSIGHTS Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing feature phones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.

Capabilities provided by mobile platforms further enhance mobile advertisers ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.

Mobile Advertising Market in India 2015 www.researchonglobalmarkets.com

REPORT COVERAGE  Overview of the mobile ad market in India and forecasted market size data in terms of volume over 2013 to 2018, along with global market size and growth  Specific vertical focus areas for mobile ads in India  Qualitative analysis of the major drivers and challenges affecting the market  Analysis of the competitive landscape and detailed profiles of major public and private players  Key recent developments associated with mobile ad market and adoption in India  Market opportunities through present scenario in the Indian market

Mobile Advertising Market in India 2015 www.researchonglobalmarkets.com

GAIN A COMPETITIVE EDGE  Get a broad understanding of the mobile ad market in India, the dynamics of the market and current state of the same  Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market  Be informed regarding the key developments in the field of mobile ad and the prime opportunity areas  Leverage on opportunities created by potential verticals and specific areas for mobile advertising in India  Understand major competitors business, market dynamics, and respond accordingly

Mobile Advertising Market in India 2015 www.researchonglobalmarkets.com

TABLE OF CONTENTS  Executive Summary  Macroeconomic Indicators  Introduction  Market Overview  Drivers and Challenges  Recent Developments  Competitive Landscape  Market Opportunities  Strategic Recommendations  Appendix

Mobile Advertising Market in India 2015 www.researchonglobalmarkets.com

REPORT DETAILS  Publish date: Feb 03, 2015  Number of slides: 68  Geographic coverage: India  Available format: PDF, CD, Hardcopy  Price for Single User License: USD 950  Price for Site License: USD 1,425  Price for Global User License: USD 1,900  Delivery Time: Within 1 business day  Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

Mobile Advertising Market in India 2015 www.researchonglobalmarkets.com

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