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Main Sections of a Business Plan 1: Executive Summary is the first thing that your readers will look over but it should be the last thing you write. 2: Company Overview tells your story for readers to understand who you are and what you do. Mission Statement, Goals & Objectives, Company Values, Target market, Industry Trends, and Team & Structure. 3: Products & Services discusses how you should highlight your product and services: Products & Services Overview, Competitive Advantages, and Pricing & Business Model. 4: Sales & Marketing shows ability to generate revenues and produce results: Market Research, Target Market, Competition, Sales Forecast, Promotion Strategy, and Distribution Channels. 5: Operations: How your business works. Production, Location, Staffing, Suppliers, and Legal. 6: Management: A capable team to complement Entrepreneur's skills: Management Team and Board Members. 7: Financial Plan with ambitious but credible numbers. 8: Appendices