Reseller ME Supplement May 2012

Saad Khan, GM - Lifestyle Division, Redington Gulf

TOUCHMATE 2.1 HOME THEATER

SOMA STAND

IOMEGA STORCENTER

D-LINK CLOUD STORAGE

AD

contents 03 Storage central

Cizar Abughazaleh, regional sales manager at Iomega explains how the brand has grown to become an indispensable storage tool for growing SMBs in the region.

04 XtremeMac

XtremeMac,a leading designer and manufacturer of accessories and audio solutions for Apple devices, is thrilled to announce four new audio solutions - Tango Bar, Soma Stand and Soma Travel. All three products feature unique and innovative design and provide rich roomfilling stereo sound.

06 Technology mate

Vasant Menghani, founder and CEO of Touchmate speaks about how the brand always keeps the consumer in mind when designing and bringing products to market.

03

09 Future network

11

Arun Chawla, CEO at Trigon outlines the strategy of the company, even as it proves itself as the networking provider of choice for companies in the region.

05

Retail king Yasir Alkaar, director at Promate, EMEA explains

06

04 05 Lifestyle leader Saad Khan, GM, Lifestyle Division at Redington speaks at length on the newly launched division within the company, and its renewed strategy to get out of the regional market.

12

the secret behind the innovative, awardwinning brand name.

12

09

Expanding flash capacity Kingston Digital is improving on USB 3.0 performance and providing it at an affordable price for an ideal solution to provision large file transfers.

11 peripherals

1

Iomega® StorCenter™

Network Storage

Affordable Video Surveillance Storage + Management Solutions Iomega answers the call for a new class of scalable, simple solutions that enable SMBs and distributed enterprises to archive, protect and share physical security video and audio files from anywhere. The versatile StorCenter Network Storage family offers three affordable video surveillance storage and management solutions.

Surveillance Storage Target Simplified, scalable network storage for your recorded or archived surveillance video so you can focus less on underlying storage infrastructures and more on taking security to the next level

Hosted Video Surveillance Solution (HVSS)

Integrated Video Management System (IVMS) Blends smart storage with leading video management software and IP cameras for an integrated, low-cost video surveillance solution

Leverages the power of cloud storage and the ubiquity of a browser based VMS interface for a highly costeffective security solution

© 2012 Iomega Corporation. All rights reserved. Iomega, StorCenter, and the stylized “i” logo are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. EMC and EMC Lifeline are registered trademarks or trademarks of EMC Corporation in the United States and other countries.

Certain other product names, brand names and company names may be trademarks or designations or their respective owners.

www.iomega.com/vssolutions

Iomega

Storage central Cizar Abughazaleh, regional sales manager at Iomega, explains how the brand has grown to become an indispensable storage tool for growing SMBs in the region.

Please give us a description of the Iomega brand, its operations in the Middle East and recent growth?

Iomega is a worldwide leader of innovative storage solutions for small businesses, distributed enterprises, and home offices - and is a wholly owned subsidiary of EMC the world’s premier information infrastructure technology provider.

Iomega has shipped more than 14 million terabytes of storage since its inception in 1980. Today, Iomega’s portfolio includes industry leading network attached storage solutions, including unique offerings for Video Surveillance, Virtualisation and Cloud Backup solutions; a broad selection of portable and desktop hard drives; multimedia drives that make it easy to view video and Internet content in the living room; and a one of a kind backup device for smart phones. To learn more go to www.iomega.com. Resellers in the US and EMEA can visit www.ioclub. net. Iomega has been also focusing on the Middle East for many year s now and our team is growing as we strive to have local presence across ME countries In your opinion, what are the products that are witnessing the strongest demand across the peripherals space and why is this so?

We recently launched the new Iomega StorCenter PX Server Class Series of network storage products, a versatile line of high performance desktop and rackmount NAS devices utilising server class drives and offering the highest levels of performance and advanced data

Cizar Abughazaleh, regional sales manager, Middle East & Turkey

protection for small- to mediumsized businesses, remote offices and distributed enterprises.

Designed with EMC storage technology, Iomega’s new StorCenter PX Server Class Series incorporates a new version of EMC LifeLine software with advanced computing features as well as 1TB, 2TB and 3TB server class SATA drives for higher reliability and continuous operation in critical business functions, such as “always on” video surveillance applications.

The new high performance line of Iomega NAS products includes competitively priced four-bay and six-bay desktop models that range from diskless to 18TB of network storage, and four-bay and 12-bay rackmount models that range from diskless to 36TB of network storage.

Iomega’s new PX Server Class Series is another example of Iomega delivering on its EMC heritage by bringing easy-touse world class EMC enterprise

storage capabilities to SMBs, remote offices and distributed enterprises at affordable prices, Also Iomega’s versatile StorCenter Network Storage family offers three flexible Video Surveillance storage and management solutions to meet a variety of SMB and distributed enterprise needs.

What do you consider your brand’s significant differentiator?

Iomega has been investing in developing all our NAS solutions our objective is to have a suitable solution to cover all SMB needs.

Iomega offers exceptional hard drives and network storage drives to help you manage your small business or remote offices – easily and affordably! Whether your company is growing or you are keeping up with technology advances, your small business needs to have flexible and reliable storage solutions to ensure your data is protected and productivity increases.

What is your growth strategy for the Middle East in the next 12-18 months? Are you looking to launch any new products? If so, could you give us a brief list on what we can expect?

Part of Iomega’s strategy is to maintain consistency in all that we do in the channel. With our partners we have been able to establish a great structure for our B2B NAS business, supported with all the tools that the channel needs to sustain a consistent and healthy business. At the moment we are working on taking our overall service offering to the next level.

We want to go the extra mile for our customers and we want to do it right, assuring the availability of our customers’ Iomega StorCenter Network Storage devices remains a critical part of their data protection strategy. Iomega has made selecting and obtaining the best level of support for the entire life of our NAS products easy and affordable. peripherals

3

Redington

XtremeMac XtremeMac,a leading designer and manufacturer of accessories and audio solutions for Apple devices, is thrilled to announce four new audio solutions - Tango Bar, Soma Stand and Soma Travel. All three products feature unique and innovative design and provide rich room-filling stereo sound.

Tango Bar The Tango Bar is a 10 watt amplified speaker, with a single USB connection for both power and audio, that connects to any Mac computer or PC. Featuring a slim and clean design, the Tango Bar is built to fit beneath an iMac or Cinema Display. The six speaker configuration with dual dome tweeters, midrange/bass drivers and passive radiators provide for best in class audio. Additional connections include headphone output, line-in jack and optional sub-out port.

Soma Travel The Soma Travel portable stereo speaker allows the user to “dock and play” an iPod, iPhone or iPad for music anytime/anywhere – no batteries or AC adapter required. The unit is powered by the docked Apple device.

The small but mighty dock features big stereo sound, in a compact design with a push-in/push-out case-friendly dock and swing out legs for maximum stability.

4

Peripherals

Soma Stand The Soma Stand is one of the most innovative docks on the market featuring a “fold n’ go” portable design. The dual ported speaker legs expand for stability and provide a stereo audio experience in 3 easy steps. Compatible with iPod, iPhone and iPad, the Soma Stand features roomfilling stereo audio for up to six hours of playtime while on the go. Runs on AC adapter or batteries.

Lifestyle leader Saad Khan, GM, Lifestyle Division at Redington speaks at length on the newly launched division within the company, and its renewed strategy to get out of the regional market.

Please give us a brief description of the newly launched Lifestyle Division—its Middle East operations and subsequent growth?

The Lifestyle Division is a newly launched initiative of Redington that aims to capture the IT, Telecom & Electronics accessories market.

Simply put, this new division ventures out to be a strategic supply chain distributor connecting leading peripherals & accessories brands with the channel and retail partners across the Middle East.

Redington being the leading IT and Telecom distributor, felt there is an opportunity for accessories which go as an attaché with its products.

Also the gap in the market in terms of fulfillment to the retail and channel partners for accessories was evident and hence the creation of the Lifestyle division.

Redington Lifestyle in short span of time been successful in penetrating to the major Retail accounts across the region with the Brands like , Belkin, Imation Targus and Xtreme Mac. Lifestyle Division will have focus teams in KSA and Egypt apart from UAE & OGCC markets.

In your opinion, what are the products that are witnessing the strongest demand across the peripherals space and why is this so?

In the midst of the recent economic and political gridlock in the Middle East, research indicates that, healthy growth will be fuelled by increased consumer spending on IT, mobile

& electronics goods., The different countries in the region have exhibited a continuing increase in penetration rates for both internet and mobile segments especially with the advent of Smartphones and tablets brands. This growth

Saad Khan, GM, Lifestyle Division, Redington Gulf

Simply put, this new division ventures out to be a strategic supply chain distributor connecting leading peripherals & accessories brands with the channel and retail partners across the Middle East. coupled with Redington’s strong and established presence in the Middle East will help strengthen Lifestyle’s go to market strategy.

Please provide us a brief description of product portfolio, Lifestyle carries and the product types they address in the Lifestyle space.

Our current focus is to offer accessories and peripheral products which enhances the performance and functionality of the hardware.

This covers the various ecosystems for home, office, car and personal gadgets such as smart phones, tablets, Ultrabooks, Laptops, consumer electronics. The Leading brands signed up are Belkin, Imation, Targus and Xtrememac.

What do you consider your brand’s significant differentiator?

The major challenge Retailers are facing today is lack of regular supply

of products, and stock availability with distributors. Redington with its proven track record in both these areas will be able to address this gap which will set Lifestyle apart from all its competitors. Furthermore, Lifestyle will have a dedicated Sales team which will differentiate and compliment the Lifestyle strategy..

What is your growth strategy for the Middle East in the next 12-18 months? Are you looking to launch any new products? If so, could you give us a brief list on what we can expect?

Our plan for the next 12-18 months is to provide a consistent availability and supply of products to all the partners across the region and to penetrate into all retail and channel partners and be the “Preferred accessories distributor”. Our strategy of adding new brands will be based on the opportunity available and the new technology advancements. peripherals

5

Touchmate

Technology mate Vasant Menghani, founder and CEO of Touchmate speaks about how the brand always keeps the consumer in mind when designing and bringing products to market.

Vasant Menghani, founder and CEO of Touchmate

Please give us a description of the Touchmate brand, its operations in the Middle East and recent growth?

Touchmate is the largest manufacturer and vendor of computers, tablets, accessories, peripherals, mp3/mp4, digital devices, mobiles and a software

6

Peripherals

range, having over 1100+ products overall. With headquarters in Dubai, UAE, Touchmate has been in the industry for more than 23 years and is growing strong year by year, supplying to more than 120+ hypermarkets and power retailers, 60 countries worldwide.

Touchmate has been positioned

as the number one vendor in the region for retail.

Touchmate’s main objective is to provide all IT products under a single brand name. Touchmate is the one unique source providing all these products at a competitive price to the customer. Touchmate constantly

works on improving its product portfolio and provides the latest in technology to satisfy consumer needs at an affordable price.

Touchmate maintains an excellent relationship with all the hyper stores and power retailers in our market, which help us to grow in the retail segment. We anticipate 15% to 20% growth in this year because of the increase in retail space. The current

of tablets into perspective, this year alone tablets will see 255% unit growth to about 55-58 million units. By 2015, tablets will have seen 750% shipment growth.

During the same timeframe laptops will only see 83% growth.

Please provide a brief description of the company’s product portfolio/ primary product specifications

Touchmate maintains an excellent relationship with all the hyper stores and power retailers in our market, which help us to grow in the retail segment. We anticipate 15% to 20% growth in this year because of the increase in retail space. market presents us with both challenges and opportunities.

With effective steps and a clear vision, Touchmate is entering new markets and meeting new challenges.

In your opinion, what are the products that are witnessing the strongest demand across the peripherals space and why is this so?

Touchmate has seen a strong wave of growth in the tablet segment. Tablets can be included among the greatest inventions of the twentieth century. More users are switching to tablets as it is lightweight, portable, easy to carry and very cost effective, especially when compared to notebooks.

Just to put the astonishing growth

Touchmate is one of the leading brands in IT peripherals. Its products include tablets, keyboards, mice, speakers, LED monitors, notebook bags, webcams, digital photo frames, Mp3 and MP4 players, headsets, computer cases, USB drives and portable DVD players.

Touchmate will continue to expand its new product line-up based on the market requirements such as mobile phones, iPad accessories, home and personal entertainment solutions such as LED TV, tablets and home theatre systems.

What do you consider your brand’s significant differentiator?

Touchmate understands its consumer well enough and hence we are

able to accommodate their growing needs. We are one of the brands that started locally and today we have grown into a brand that is giving a tough competition to established and international brands on the market. Touchmate consumers have acknowledged and appreciated our honest efforts to provide them with a basket of products to choose from wherein they can get assured that they will get only high quality products. All this at a very competitive price and with a prompt and efficient after sales service to back up the products they buy.

Touchmate provides multifunctional and value-formoney products for the users.

It always adds features to its products that brings benfits to the consumer, and makes the technology affordable for every segment at the same time.

What is your growth strategy for the Middle East in the next 12-18 months? Are you looking to launch any new products? If so, could you give us a brief list on what we can expect?

Touchmate feels huge demand in this region for the tablet and plans to launch seven new models in coming quarter. All the models will have unique features, and provide value for money with the best specifications. The trend is expected to move towards display sizes between 7 to 10 inches.

Tablets with built in 3G capabilities, calling features and GPS features are in great demand, and Touchmate’s future product line-up is based on the changing needs of the consumer. peripherals

7

are a new generation of devices that help you:

access your devices and content anywhere you have Internet access

view your documents and media on any Internet connected PC or mobile device

control your network and devices no matter where you are

Router

DIR-605L

Authorized Distributor

share your digital media and files with friends and family - and no one else

Camera

DCS-932L

Storage

DNR-322L

Dubai: P. O. Box: 32610, Dubai, U.A.E. Tel.: +971-4-342 6060 | Fax: + 971-4-354 7779 E-Mail: info@trigon-gulf.ae | www.trigononline.com

Bahrain: P. O. Box: 75149, Manama, Kingdom of Bahrain Tel.: +973 172 92904 | Fax: +973 172 95183 E-Mail: trigon@batelco.com.bh | www.trigononline.com

Trigon

Future network Arun Chawla, CEO at Trigon, outlines the strategy of the company, even as it proves itself as the networking provider of choice for companies in the region.

D-Link has got a wide range of products. These include switches, routers, access points, wireless adaptors, 3G, powerline, multimedia and IP cameras – those are just the basic categories. The latest technology from the company, called Smart Beam, is also making inroads into the market.

This is largely due to the fact that the regional market is always on the lookout for new things.

What do you consider your brand’s significant differentiator?

D-Link has always been an excellent choice for good performance at a reasonable price.

Add on features are also a key differentiator from time to time.

What is your growth strategy for the Middle East in the next 12-18 months? Are you looking to launch any new products? If so,

Arun Chawla, CEO, Trigon LLC

Please give us a description of the D-Link brand, its operations in the Middle East and recent growth?

D-Link is a company which believes in “Building Networks for People”.

Unlike any other brand it carries a wide portfolio to cater to various networking demands. D-Link ME is at the forefront of networking technology and is present in the MENA region with offices in Turkey, Pakistan, Egypt and through its distributors in 26 countries.

With global manufacturing, strict adherence to International Standards Organization guidelines and numerous technical awards earned for R&D and manufacturing, D-Link delivers guaranteed product excellence, quality, reliability, compatibility, highperformance within standards, and easy installation. This has helped them to grow to the current stature from their inception in 1986.

D-Link delivers guaranteed product excellence, quality, reliability, compatibility, high-performance within standards, and easy installation. This has helped them to grow to the current stature from their inception in 1986.

In your opinion, what are the products that are witnessing the strongest demand across the peripherals space and why is this so?

Cloud Feature based routers for home / SOHO’s and Powerline products are becoming the most sought after products. A steep increase in demand has also been witnessed in the My-D-Link enabled IP cameras.

A brief description of product portfolio/ primary product specifications

could you give us a brief list on what we can expect?

Middle East has shown consistent growth and staying in the race can only happen with continuous R&D and prompt product supply.

In this D-Link is working hard and thru its committed distributors & partners they have always found a confident support.

Lot of products will be upcoming with the Cloud feature and the Smart Beam technology. This will further enhance the outlook for networking products in the minds of the consumer. peripherals

9

Promate

Retail king Yasir Alkaar, director at Promate, EMEA, explains the secret behind the innovative, award-winning brand name.

which makes us special. We thrive on creativity, we are utterly dedicated to delivering the most specialised and original electronics peripherals solutions and are devoted to finding an answer to each and every one of consumer’s

operation arm is incredibly strong and we have forged strategic alliances with a great many channel partners this year, both of which have contributed to a tremendous market share development for this fiscal year.

What do you consider your brand’s significant differentiator?

Customisation is king: no single product is perfect, and at we at Promate are here to make sure the consumer has every available option they could wish for.

Yasir Alkaar, director, Promate, EMEA

Please give us a description of the Iomega brand, its operations in the Middle East and recent growth?

Our motto at Promate is that we are ‘made for retail.’ Yes, we are a talented, innovative and award-winning brandbuilder, but it is our focus on the retail end of the market

digital entertainment and personal computing demands.

Customisation is king: no single product is perfect, and at we at Promate are here to make sure the consumer has every available option they could wish for. In terms of growth, we have seen amazing results in the Middle East. Our EMEA

As I said, Promate is about choice. We find a niche in the market or identify something that is lacking in a particular product, and we fill that gap. Our goal is to find the potential in a product, create something new and unique and offer that to the consumer before they even know they want it. We are a lifestyle technology brand, and our USP is the way we bridge the gap between the technological and the day-to-day. Some companies are plain manufacturers, others are simple lifestyle gurus: we are the link between the two.

“Lifestyle technology” is our focus, our drive and our passion, and the way we seamlessly incorporate modern technology into your daily life marks us out as something special. peripherals

11

kingston

Expanding flash capacity Kingston Digital is improving on USB 3.0 performance and providing it at an affordable price for an ideal solution to provision large file transfers.

Kingston Digital Europe, an affiliate of Kingston Technology Company, the independent world leader in memory products, has announced the Kingston DataTraveler Elite 3.0.

The DataTraveler Elite 3.0 is based on the USB 3.0 standard and is an economical choice for consumers looking for fast data transfers, enabling users to store and transfer their digital library quickly.

“As consumers store and carry more HD video, digital artwork, music and presentations, faster

devices are required to keep pace with one’s digital lifestyle,” says Antoine Harb, Business Development Manager, MEA. “The new DataTraveler Elite with USB 3.0 technology adds to our USB 3.0 family range and is the perfect solution for those who require faster transfer speeds, without breaking the budget.”

DataTraveler Elite 3.0 helps consumers save time. For example, in internal testing, DataTraveler Elite 3.0 was approximately two times faster than a standard USB 2.0 Flash

Kingston DataTraveler Elite 3.0 USB Flash Drive Part Number

Capacity and Features

MSRP

DTE30/16GB

16GB DataTraveler Elite 3.0 USB Flash Drive

90 AED

DTE30/32GB

32GB DataTraveler Elite 3.0 USB Flash Drive

215 AED

DTE30/64GB

64GB DataTraveler Elite 3.0 USB Flash Drive

420 AED

Compatibility Table Operating System USB 3.0 Windows 7 (SP1) Yes Windows Vista (SP1, SP2) Yes Windows XP (SP3) Yes Mac OS X v. 10.5.x + No Linux v. 2.6.x + Yes

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Peripherals

USB 2.0 Yes Yes Yes Yes Yes

Kingston Data Traveler Elite 3.0 Features and Specifications: • Capacities: 16GB, 32GB, 64GB • Speed: • USB 3.0: 70MB/s read, 30MB/s write; • USB 2.0: 30MB/s read, 25MB/s write • Dimensions: 2.7185” x 0.8504” x 0.437” (69.05mm x 21.6mm x 11.1mm) • Operating Temperature: 32° to 140°F (0° to 60°C) • Storage Temperature: -4° to 185°F (-20° to 85°C) • Warranty: 5 years

drive copying over 22GB worth of data. The testing was done with a single Blu-ray movie, over 10,000 photos and more than 4,000 songs.

The DataTraveler Elite 3.0 is backwards compatible with USB 2.0. Available in 16GB, 32GB and 64GB capacities, DataTraveler Elite 3.0 features a sleek, capless and retractable design to protect the USB connector, allowing users to keep the drive with them at all times as it can be easily attached to a key ring or lanyard.

Kingston’s DataTraveler Elite 3.0 is backed by a five-year warranty, 24/7 technical support and legendary Kingston reliability.

For more information visit www. kingston.com/europe.

Kingston can be found on: YouTube: http://www.youtube. com/kingstontechmemory Facebook: http://www.facebook. com/kingstontechnologyeurope Twitter: http://twitter.com/#!/kingstontech LinkedIn: http://www.linkedin.com/ company/kingston Flickr: http://www.flickr.com/photos/kingstontechnologyemea/

Redington Gulf Representative Office : Atrium Center, Office # 607, P.O. Box 17266, Khaled Bin Waleed Street, Dubai, UAE Tel: +971 4 373 4600, Fax: +971 4 355 5675 / 355 6336. www.redingtonmea.com