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Nathalie Nassar, marketing & communication manager, Mindware, discusses the five important things that make up her world
YOUR IDEAL MORNING ROUTINE Early morning exercise...and lots of coffee!
YOU’RE PROUD OF YOUR MOST RECENT ACHIEVEMENT, WHICH IS I just finished my first year in a new Marcom role having made the transition from sales. The journey has been extremely exciting and fulfilling. It has been a steep learning curve and I’m very proud of having developed and executed a successful marketing and communications strategy that has had a significant impact on the Mindware brand in the market in terms of awareness and image.
FIVE THINGS YOU CAN’T LIVE
WITHOUT First and foremost - my kids! Integrity, laughter/ positivity and hard work – both in my job as well as my personal life. Being French, I’ve also got to add cheese of course!
4 THE MOST UNDERRATED TECHNOLOGY TREND, IN YOUR OPINION, IS Blockchain, considering its potential has not been fully utilised in this part of the world with the lack of practical use cases. There are also misconceptions concerning the technology, the most common one being its confusion with crypto-currencies.
FIVE GOALS YOU THINK ARE WORTH PURSUING, IN THE POST-COVID SCENARIO 1. Learning new things on a regular basis. The pandemic has taught us that we need to be flexible and adaptable. 2. Travelling and discovering new places. 3. Meeting face to face - even if technology is great and has enabled
‘Work from Home’. Meetings in person are priceless and irreplaceable - respecting social distancing and safety measures of course. 4. Challenging yourself and trying new things. Never say never. 5. Keeping it simple. Complicated does not mean better, but simplicity does.
