NIGINA BENDER, JABRA

Jabra is part of the GN group. From the first telegraph cables linking West to East, to the first wireless Bluetooth headsets, we’ve been transforming how people experience sound for over 150 years. Today, our research and engineering keep us one step ahead of the ever-changing audiovisual needs of the modern world.

My first business goal was to create new distribution channel, grow team in the region and think of out of box to achieve business goals and growth. Which led to nontraditional for IT industry approach which led to opening of our first “Worlds First Hybrid Work Experience Center” in Dubai Design District where Office Furniture Brand BENE comes together with leading technology brands like Microsoft, Jabra, Lenovo Jupiter to offer one complete solution for Hybrid working starting with integration of office furniture, Office lighting, Technology and IOT solutions in one place. This led to the opening of same Hybrid Working Experience Centers across EMEA.

Every problem has a solution, every challenge has a solution –Just have open mind, be creative.”