SONALI BASU ROY, BULWARK SPANDANA GUDAPATI, HUAWEI

There are many moments of pride & accolades. However, the one thing that most satisfies me is the ability to successfully devise marketing strategies having measurable mix of direct, Indirect and Digital channels creating positive impact to the business goals & objectives. We are successfully developing, directing & implementing various strategies across the region to promote our products and services through the channel, which includes formulating and implementing marketing plans and budgets along with vendors for their partners, working with advertising and media agencies, monitoring and reporting the success of all marketing campaigns, devising go to market strategies, analysing market trends and delivering marketing communications for the organisation.

Women should believe in their capabilities and should be quick learners and acquire different skills. Market trends and mentalities are changing and there is plenty of opportunity for those who are dedicated and motivated. I strongly believe that success and passion towards your job & responsibilities are correlated and would enable in achieving the desired level of success and at a shorter timeframe.” operations

I’m a people’s person, so I love the collaboration opportunities that my job provides across the region to collaborate with various channel stakeholders. Understanding the industry trends, and driving market growth through the channel is something I truly enjoy.

The vast portfolio of Huawei products & solutions and the fact that Huawei is a leading global, fast growing and dynamic provider of information and communications technology (ICT) infrastructure and smart devices provides a great platform to create an impact as well as take up new challenges, and that is the driving factor that keeps me going.

I’m grateful that throughout my career, I had the trust, flexibility and empowerment that I needed to be able to have the right balance between my work and family. I hope all women in our region can benefit from similar opportunities.

Women bring unique skills to the workplace, they are generally known for being patient, multitasking, perseverant, dedicated, hardworking, and objective driven as these are necessary to allow them to fulfil both, their professional and family responsibilities. My advice to women in the industry is: Go with your gut, believe in yourself and be brave. Sending more power to all the ladies in the tech industry.”