The Shelf Issue 02 by Redington

Presents

A Quarterly publication from Redington Volume Division

Issue 02 February 2014 08 WD 12 HP 17 Microsoft 21 Epson 26 Dell

inked in Redington Gulf turns the spotlight on printer and consumables in the region

Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa

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Contents

From the Director’s Desk Dear Partner,

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Redington recommends

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WD

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From laptops to accessories, the latest products in the market.

Khalid Wani from WD shares insights on My Cloud.

HP Jason McMillan from HP discusses the trends in the growing printer and peripheral market.

Microsoft Bruno Delamarre from Microsoft Gulf maps out insights on cloud solutions.

Epson Epson’s Ahmad Qasem discusses the opportunities in the Middle East market for ink tank printers.

Dell Rajat Rallan from Dell on the company’s tablet business.

We received positive feedback on the first issue of ‘The Shelf’ and we hope the publication will continue to inform the Middle East channel ecosystem on some of the key developments within the consumer IT landscape. Consumers today are buying more devices than ever before across the world. This is substantiated by the fact that the manufacturers selling these products have seen an increase in units shipped, even though the number of manufacturers have increased.

That said, the same may not be the case in the margin-per-unit earned by manufacturers, distributors or resellers.

Most IT products are standardised across the globe - a tablet bought in the United States will be the same if bought from China, India or the UAE, although these markets exhibit different consumer preferences. The question that arises is: does the IT industry need to pick up ideas from the consumer packaged goods (CPG) industry, which has achieved enviable growth in revenue and shareholder returns over the past few decades?

For example, the Coca-Cola Company recognized the Chinese preference for pulpier juices, and so launched Minute Maid Pulpy, which became the company’s first billion-dollar brand developed for an emerging market.

However, the growth in the CPG industry is not just attributed to understanding local needs - the fact is that this understanding has led to an increase in acceptance of products from the CPG industry. Similar to the CPG industry, the products offered by the IT industry are deeply ingrained into an average consumer’s lifestyle. There may be unaddressed opportunities which could be unveiled through a more in-depth evaluation of consumers in the region. This could help develop a differentiated offering for consumers which, in turn, could help drive additional margins.

We are always keen to differentiate our business and create new opportunities.

A better understanding of consumer behaviour and market dynamics could help companies identify new opportunities and/or maximise existing ones. With this thought, we hope you will enjoy reading this issue of ‘The Shelf’.

Yours Sincerely Raj Shankar Managing Director, Redington Gulf

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Redington recommends

Computing

Dell Venue 7

The new palm-sized Dell Venue 7 is a lightweight tablet that is powered with a dual-core Intel Atom 1.6 Ghz processor and works on Android Jellybean 4.2.2. It is equipped with 1GB memory and has an 8GB eMMC. It also comes with an integrated webcam both in the front and back. It supports dual band 802.11b/g/n Wi-Fi and GPS as well as BT 4.0. It also has a card slot for microSD which is expandable up to 32GB.

IdeaPad Yoga 13 convertible The Yoga 13 stands out mainly due to its 360-degree flip-and-fold design through the Lenovo Transition, which automatically switches system settings and locks the keyboard in place.

Installed with the Windows 8 Pro operating system, the Ultrabook uses the webcam as an input device and flips pages, change music, change volume and gesture other simple commands with the flick of a hand. It comes with HDMI output easy connection to a television set or monitor. The Cloud storage enables a user to protect important data while also making content sharing quick and easy. Data can also be transferred to other devices faster by using USO 3.0 SuperSpeed.

Lenovo A10 Laptop

HP Pavilion 15-n007se

The A10 is designed for versatile functions, one can keep it in the laptop mode for maximum productivity or flip the screen 300 degree to enter stand mode when watching a video or touch applications. Weighing just 1kg and 17.33mm thick, the laptop is convenient to carry around as you go.

With access to all Google apps thanks to the Android based operating system, Lenovo has customised it to be even more intuitive, convenient and user friendly. The hinge prevents the 10� screen from moving when touched and it is easy to use simple gestures directly on the 10-point multitouch display. For those who are constantly on the move, A10 is ideal, with long battery life and 39 hours of audio playback with the display off. The AccuType board is ergonomically designed making typing easier and reduces errors. It comes with an integrated webcam, WiFi, Bluetooth and EDR connectivity.

Installed with Windows 8 operating system, HP Pavilion comes packed with storage. It comes with an internal drive of 500GB and 4GB memory. The integrated optical drive allows users to watch DVD movies or even create own media. And the 15.6� display with 1366x768 and the NVIDIA GeForce GT 740M graphics card makes this experience even better. With multiple ports, it can be easily connected to a number of devices such as displays, printers and dongles. It also supports 802.11b/g/n Wireless and Bluetooth.

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Lifestyle

EMTEC USB

Targus iPad case

EMTEC USBs comes in an exclusive design with one colour for each capacity. For example the blue one is of 32GB while the green one is of 64GB. Aptly named, colour mix range of products are pocket sized and comes in USB 2.0 in 4, 8, 16 and 32 GB. While the USB 3.0 comes in 64 and 128 GB. Another feature is that the cap can be simply clipped on to the back and is uniquely packed in plastic pouches, increasing its buying appeal.

Targus has introduced three new models of cases for the iPad 5—Simple, Click In and Flipview. They have a soft touch interior protecting the screen from any damage and can be transformed into a stand with different viewing and typing positions.

The Simple iPad case is lightweight and protects the iPad from bumps and scratches.

The tablet slides into the snug fit iPad pocket and is secure inside with the envelope tuck.

The Click In case has a discreet cord closure system, which guarantees screen protection at all times. While the Click In case ensures you are able to access all ports, features and functions of your iPad from inside the case, the Flipview case transforms into a solid stand with a quick-flip ease.

WireSlim

EDIFIER E30

WireSlim offers a patented ultra-flat wire solutions which can hide any visible wires or cables. By creating an extremely thin and adjustable wire, it provides flexibility to stick it, bend it, cut it, paint it or simply hide it.

Now, the TV, computer or even a light fixture can be hung without any wires being visible. All the user needs to do is cut and fold the wire to the required length and paint over it when done. The product is easy to install and available in audio, video, RCA, RJ-45 and HDMI cable types.

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The Edifier Spinnaker is a 40cm tall, 2.0 powered speaker system that is Bluetooth enabled and comes with a wireless remote control. Its unique design adds to its edge over other speakers in the market. It features six separate amplifiers, which drive two silk domed tweeters, two 2 3/4” mid-range and 2 downward firing 4” bass drivers. It also supports within a 10m radius.

The wireless remote controls track navigation, play-mute and volume adjustment within a 30’ radius. To add to it, it also has an optical/auxiliary input port, which is available for connectivity to other multimedia devices. And its output port allows an external subwoofer to be connected for additional bass performance.

It is available in burgundy and black colours.

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Components

SanDisk Ultra Plus SSD

Asus Led Montior VS197DE The latest monitor from Asus improves the display’s contrast by adjusting the light of the backlight to bring about quality images.

The 1366x768 resolution, 5ms quick response time and the nonglare display makes viewing of movies or any videos an enjoyable experience. It is also designed with versatile viewing positions with Smart View Technology, which can adjust colour parameters too.

The Video Intelligence Technology optimises video performance and image fidelity by enriching colour, brightness, contrast and sharpness.

Through a hotkey, six preset video modes can be chosen—scenery, theatre, game, night view, sRGB and standard. Weighing 2.6 kg, it is available in black colour and even has a security lock slot.

The SanDisk Ultra Plus Solid State Drive (SSD) brings consistently fast data speeds, lower latency times, and reduced power consumption to your PC or laptop. Ideal for read-intensive applications such as photo and video editors, this SSD boosts your computer’s performance from bootup to shutdown. Its fast read speeds enable accelerated bootup and program loading. It is available in capacities up to 256GB. Its durable SSD design offers more reliable performance and lowers power consumption and cooler operation than an HDD. This product is ideal for photo editors, music-production software, and other multimedia applications.

WD sentinel Give your clients a complete solution that provides shared storage and backup licenses for up to 25 networked computers, Windows and Mac compatibility and ISCSI support - all in an ultra-compact design. With its convenient remote access capabilities and easy setup and administration, WD Sentinel DX4000 not only helps your clients’ business think bigger, it helps them grow bigger too.

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Peripherals

The natural Epson choiceL110 for small businesses who demand the finest quality in print.

Canon LBP7110Cw

The L110 comes with a 12 month (or 15,000 page) warranty and service support. The purpose-built ink tank is fully integrated into the printer, so that the user can enjoy reliable colour printing without the mess or hassle often associated with non-genuine refills and thirdparty ink tank systems. The Epson-genuine ink bottles make it easy to refill the ink tank with their clear labelling and drip-free nozzle.

The L110 is easy to set-up and use compared to third-party ink tank systems. The L110 offers affordable printing and a low-cost per-print.

The L110 has a 12 percent smaller footprint than previous models, and easily complements any work environment.

HP LaserJet Pro MFP M435nw With HP’s new MFP, the user can expand printing potential and bring innovation to the office. The printer boosts efficiency with fast print speeds, and produces crisp, clear documents—including broad layouts and images on paper sizes up to A3. The new product also help the user to master workflow and can now scan straight to email and networked folders. It features a 7.62cm Touchscreen, LCD.

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you can It is a stylish laser printer with built-in Wi-Fi and is ideal for small businesses who need consistent high quality print. This compact A4 laser printer offers up to 14ppm in both, colour and black and white. It is designed in a sleek and low profile design that blends easily into small business environments. It features up to 1200x1200 dpi print resolution and there is no waiting with Quick First-Print technologies. It is quiet and energy efficient, making it a good choice for businesses.

Stylish laser printer with Wi-Fi*. Ideal for small businesses who need consistent high quality print.

This compact A4 laser printer offers up to 14ppm in both colour and black and white. With built-in Wi-Fi*, it’s the ideal choice for small businesses who want consistent, high quality results.

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WD

Aiming for the clouds Khalid Wani, Sales Director, Middle East, Africa, & India, WD shares insights with The Shelf on its personal cloud storage offering, My Cloud.

Khalid Wani, Sales Director, Middle East, Africa, & India, WD

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How has the launch of My Cloud helped grow the business in the region?

Today’s consumers are more educated than in years gone, are increasingly mobile and rely on multiple computing devices to create and consume content. For these consumers, internal storage or direct attached storage (DAS) devices (USB/Firewire for example) are unable to fully service their needs.

With the My Cloud family of products a consumer is able to easily centralize data on a single storage point, he can upload data directly to the device even while on the move and, can access all of this data from any of his computing devices. Given the positive reviews by regional press, powerful features and ease of use, the acceptance of the My Cloud product family by regional consumers has been healthy, which has positively impacted our overall business numbers in the region.

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With security threats increasing, what kind of measures do you have in place?

Generally speaking, personal cloud storage can be considered safer than web-based cloud services, be it public or private clouds.

Nefarious individuals prefer to target large data repositories (such as public or private clouds) that are likely to contain the personal data of hundreds of thousands of users. A single user or even a family’s personal cloud storage is of, comparatively, little interest. WD has, nevertheless, taken a number of steps to ensure that the personal cloud storage offered by the My Cloud product family is protected using thoroughly up-to-date security techniques. At the same time we’ve also made sure that any user, regardless of his technical know-how can securely take full advantage of the My Cloud’s broad features.

How is the product different from similar solutions offered by competitors?

With the My Cloud product family WD focused on delivering a powerful yet seamless user experience. Any user can purchase a My Cloud and begin using it, regardless of his or her level of IT knowledge. As the world’s largest

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“Personal cloud storage is poised to be the storage option of choice for the foreseeable future.”

storage provider and given the immense experience garnered from having launched numerous personal storage products over the years, we’ve been able to design and produce a product that fully addresses the needs of today’s consumers. As an example, our My Cloud app not only allows end users to access and upload data from remote locations but it is also able to easily integrate with popular cloudbased services such as DropBox and SkyDrive (soon to be known as OneDrive). Thanks to features like this, there’s no limit to what an end user can do with a My Cloud.

Cloud solutions are still relatively new to the region, with only a handful of players seriously implementing it. Is there a huge demand for personal cloud storage in the region in such a scenario?

Absolutely! Today’s consumers are more informed and are no longer purchasing vanilla storage devices but rather is looking for a product that can fully address their digital needs; this includes remote access to data and OS-independent access. As a result of these needs, the personal cloud storage segment has been growing steadily in recent years and is

projected to continue for the foreseeable future.

How do you see this business evolving in the next few years?

Personal cloud storage is poised to be the storage option of choice for the foreseeable future. Consumers who started their personal cloud journey with a My Cloud may look at investing into more advanced personal cloud storage solutions that give them even higher storage capacities coupled with data redundancy. The My Cloud EX4, as an example, allows users to have up to 16TB of personal cloud storage but if data redundancy is a concern, the user can easily configure the device to run in RAID 5, which while reducing the overall storage capacity (since some capacity is used for parity information) provides data redundancy. So, in case of a single drive failure, the user won’t lose his data and will, rather, be able to rebuild his My Cloud EX4’s RAID array with ease.

What are your business plans for 2014?

In the coming months we’ll continue delivering the best and most exciting products and solutions to end users, while forging long term, mutually beneficial relationships with our partners.

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Product from WD

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WD My Cloud Western Digital’s personal cloud storage solution—My Cloud— allows you to keep content safe at home and get abundant storage with fast performance. The customer can store, organise and back up photos, videos, music and important documents all in one place. What’s more, you can use the company’s free apps to upload and access and share content from anywhere with any device. It also allows you to transfer files between personal cloud, Dropbox and even other public cloud accounts using the company’s free My Cloud mobile app. The capacity of your personal cloud can also be increased by attaching a compatible USB 3.0 directly to the USB expansion port on the My Cloud drive.

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HP

Expanding into new horizons The Shelf meets up with Jason McMillan, Channel Manager, HP to understand the trends in the growing printer and peripheral market.

How has the printer and peripheral market evolved over the last two years?

The printer and peripheral market in the Middle East region has continued to deliver leading results and our market share has been strong throughout CY13, our share has remained >57% across all print devices.

If you consider Ink on its own our share is >60% and we continue to innovate with the introduction of the world’s fastest desktop printer, the OfficeJet X series, in retail. And in the consumer market, the innovation of Ink Advantage has clearly differentiated HP from our competitors and delivers real value to the consumer with double (2x) the amount of pages per cartridge. The Laser market share has been consistently above 55% share and our innovations in the MFP market with a completely new lineup has enabled us to 12

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gain share. The channel MPS (managed print services) program is delivering good results and our channel partners are specializing their resources with HP. What kind of emerging trends can we expect over the next few years in this space?

The innovation in the printing and peripheral market is immense, new ink technology with the officeJet X-series page wide arrays. This new technology allows our new printer to be able to print up to speeds of 70ppm in full colour. The cost per page is lower than laser and the power consumption truly in line with green computing!

Flow MFP differentiates HP in the world of Big Data and document management.

How is the company leveraging these trends?

Our digital worlds are growing with tremendous speed. This creates business challenges and forces organizations to rethink how they interact and manage the proliferation of data. In this new reality, businesses need a technology partner who can help them navigate these new challenges allowing them to focus on their core business. HP is helping them do just that with innovations like our HP Flow MFPs. These devices are smarter than the average printer, providing both an on-and-off-ramp to and from the cloud to help organizations store, manage and organize their information.

In terms of investments, which are your key areas?

The key area of investment for our channel is in the print solutions segment and being able to sell print services in a variety of flavours.

Manage print services through our channel partners is a very lucrative and strategic business model. It allows the partner to www.redingtonmea.com

leverage the broad portfolio of HP’s lineup, financial services capabilities through HP financial services in key selected countries and the technical capabilities of HP’s services organization. This business builds future annuity income for our channel and stickiness to our customers for the future. Managed Print Services and enterprise printing solutions will also be business focus for 2014.

HP plans to make its debut in 3D printing market this year. What kind of scope do you see in this region?

The 3D printing market is showing an annual growth rate of plus 27% over the last three years. Worldwide sales of 3D printers and services in 2012 was $2.2B and expected to reach $10.8B by 2021.

Is the laser printer market growing faster than inkjet?

The laser market in the Middle East has traditionally been very strong and with the elimination of certain competitors from the Inkjet business their dependency on Laser is far higher. At HP we continue to innovate and bring to market new products and technology in both Ink and Laser. Ink remains the most cost effective solution for printing in the mid to low monthly print volume(MPV) segment. The cost per page of a clour printed page in inkjet is far lower than laser and the associated power consumption is significantly lower with inkjet technology, these savings and TCO factors should be clear in the minds of the consumer and business decision makers. The medium size enterprise and printing solutions for higher monthly print volumes will be better served by laser technology and we have numerous new devices to dominate in this market.

“ The key area of investment for our channel is in the print solutions segment and being able to sell print services in a variety of flavours.”

How will your mobile print solutions transform the way businesses function? How has the market responded to these solutions?

HP is the market leader in mobile print solutions with our ability to print from anywhere or any device. HP ePrint, airPrint, wireless, wireless direct, tap-to-print and all mobile solutions available from HP. ePrint and airPrint is standard in almost all of our devices from the entry level ink advantage series to the highest end MFP. Mobility is one of the strategic pillars for HP. For printing this means that there is a strong emphasis on making it easy to print from any mobile device. We will continue to innovate in the mobility space to provide expanded customer choice and flexibility. From established solutions like HP ePrint Enterprise to new offerings like the HP Mobile Print Accessory, we are focused on increasing business productivity by helping today’s organizations work when, where and how they want.

Which of your new products are best-selling in the region?

The HP print portfolio is the most extensive in the industry packed with successful products and technology. In the consumer/SOHO segment we have great success with Ink Advantage and the OfficeJet series. Enterprise and the mid-market segment have been very successful with our MFP range of products while leveraging our strong position in the single function and office laser devices.

Anything else you would like to add?

HP Flow CM Professional is an easy-touse, cloud-based solution designed to help businesses securely store and access information for better collaboration.

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Products from HP

HP Officejet pro x

HP LaserJet Enterprise printers and MFPs

Through the Officejet Pro X series, the world’s fastest multifunction desktop printer, users can acquire the professional look of laser for up to 50 percent less cost per page, at faster speeds. The Officejet Pro has been designed for every business need and can make an impact on a small budget. Enabled to function with high speeds, these printers can save time and

New mobile enabled HP LaserJet printers allows the user to print directly from their own tablet or smartphone with a secure peer-topeer connection. Mobile printing is made easy with wireless direct and touch-to-print technology.

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improve office efficiency with features such as mobile printing and remote management embedded into it. It can easily print from a smartphone or a tablet through HP ePrint. It is easy to integrate workflow solutions with existing IT infrastructure. Equipped with HP Pigment ink, colours can last decades without fading or smearing, says the company.

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HP Deskjet Ink Advantage With this all-in-one printer, the user is able to effortlessly print, scan, copy and even ePrint at a good quality. As the company has made its cartridges twice as productive, the user can use the machine without worrying about the price of the ink, this means it prints up to two times the pages for the same cost. It is also more affordable than buying refilled cartridges.

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Meet the world’s fastest desktop printers.

Buy and try Refresh your printer line-up to gain business advantage.

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Microsoft

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Things the channel needs to know The Shelf shares important insights from Bruno Delamarre, SME & Channel Director, Microsoft Gulf.

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Office 365 business now generates $1.5 billion annually for Microsoft. Do you have your share?

Partners who start selling cloud solutions see a 34 percent increase in new customers.

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Cloud partners have 2.4X faster growth than traditional partners.

By September 2015, Microsoft will sell more cloud licenses for Office than onsite.

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Of customers who buy cloud solutions, 70 percent are new and have not transacted previously.

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Product from Microsoft

Microsoft Office 365 The latest version of Microsoft Office 365 includes offerings such as Skype world minutes and online storage with SkyDrive. Now you can easily sign in to your Office at home or away, on PC, Mac and other select devices. It is ideal for those of you on-the-go as now your settings and documents roam with you.

Office 365 Home Premium and Office 365 University subscribers can stream full versions of Office applications to any Internet-connected PC running Windows 7 or Windows 8 using Office on Demand. It lets you use your Office applications on PCs that don’t have Office installed on them.

You can easily switch between devices and with the extra 20GB SkyDrive storage, users have ample space to store notes, photos and files on the cloud and it is easily accessible.

Sharing content has never been simpler with shared calendars, real-time document editing and calls around the world. Never forget a birthday of a family member or friend because Outlook can sync your calendars and task-list tools help you to keep everything organized and updated. Notebooks and files can be shared by sending a link or by using free Office Web Apps to view and edit them. To add to it all, it also offers 60 minutes of Skype calls each month to call in 60 plus countries.

Users can capture their ideas by using the keyboard, pen or even touchscreen. It is now even easier to drag and drop images, videos and online media into files and pull content from PDFs directly into Word.

With the Office 365, the user will always have the latest versions of Word, Excel, PowerPoint, Outlook, OneNote, Publisher and Access for your PC and for Mac users, the version numbers for these applications may differ.

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Epson

Go-getter Epson’s Channel Sales Manager, Ahmad Qasem shares with The Shelf the opportunities in the Middle East market for ink tank printers and more.

It’s almost a year since the ink tank printers were launched. How has the market responded?

When we launched this product last year, we had initially expected a slow response from our target markets as it was a totally new concept that needed more market awareness. However, the response picked up and we are now enjoying good feedback from this product--being the only solution offering in ultra-low print.

In terms of cost, these ink tank printers does not need frequent ink refilling as the first refill is required after printing 12,000 pages. These printers are certified green products that do not compromise on the quality of the output.

What kind of opportunities are present in the region for ink tank printers?

These ink tank printers can be positioned as a direct replacement for all types of inkjet and mainstream laser printers, which makes these devices ideal for home users and small to large offices. There is also a special ITS printer that has been specifically designed for photographers and photo enthusiasts.

Ahmad Qasem, Channel Sales Manager, Epson

What are the advantages of using ink tank printers?

There are many benefits and advantages to be

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Epson

“These are truly exciting times for the printing segment as the technology available today have been specifically designed to meet the needs of home and office users.”

gained from using Ink tank solution, which includes huge savings in supplies, energy efficient and is certified green. As mentioned earlier, you do not need to worry about frequent refilling as refilling only occurs after 12,000 pages.

What are your business plans for 2014?

Epson is looking towards expanding its presence

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in the Middle East’s retail segment—introducing a diverse portfolio of printing solutions that would suit various industry verticals.

How much market share do you have in the region?

At present, we hold 18 percent of the inkjet available market. We are upbeat in reaching 25 percent this year.

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What are some of the emerging technologies in printers that the market can expect this year?

These are truly exciting times for the printing segment as the technology available today have been specifically designed to meet the needs of home and office users. Today’s printers offer key multifunctional features where a single device can be used as a printer, fax, copier and scanner while also integrating essential add-ons like network, WiFi and ITS capabilities. www.redingtonmea.com

Products from Epson

Epson L355 World’s first fully integrated ink tank printer The Epson L355 is a wireless all-in-one with world’s first fully integrated ink tank system, ideal for home offices and small offices. Featuring Micro Piezo printhead technology and Epson genuine ink, with the L355 you can easily print Epson-quality documents at an ultra-low cost. The purpose-built ink tank is fully integrated into the printer, so you can enjoy reliable colour printing without the mess or hassle often associated with non-genuine refills and third-party ink tank systems. The L355 offers a low-cost per page with bundled ink that can print up to 12,000 pages in black and 6,500 pages in colour.

Epson EB-1776W Ultra-mobile projector for business presentations Whether travelling on business or simply moving between meeting rooms, this ultra-mobile projector is the ideal choice for effective, stress-free presenting on the move. The lightweight (1.7kg), slim design of the Epson EB-1776W, along with its carry case, makes it effortless to transport. Set-up and shut down is easy with the quick start-up and instant-off functions. With its fast, responsive Wi-Fi connectivity, you can connect your laptop wirelessly. The EB-1776W is enhanced by Epson´s 3LCD technology to provide superb quality images with White and Colour Light Output of up to 3,000 lumens.

Epson EH-TW5200

Full HD 3D immersive gaming projector

Whether you’re looking to upgrade your home entertainment system, or want to experience your video games on a much larger, brighter display, the EH-TW5200 is ideal for you. This Full HD 3D projector offers bright, vivid colours, 15,000:1 contrast ratio and is enhanced by Epson’s 3LCD technology for high definition 2D and 3D images on a big screen. You no longer have to sit in the dark to see what you’re doing during the day, thanks to an equally high White and Colour Light Output of 2,000 lumens.

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Products from Epson

Epson WorkForce DS-510 High speed network capable document scanner

The WorkForce DS-510 is the latest sheetfed document scanner, designed for a variety of demanding organisations and sectors, such as government, bank, healthcare and small businesses. With high scanning speeds of up to 26ppm / 52ipm and fast data processing features, this sheetfed scanner is ideal for easy document workflow. Multiple users can share the WorkForce DS-510 and benefit from PushScan features using the optional Network Interface Box. Epson Scan software offers a wide range of advanced document imaging features, including multi-document size detection, text enhancement and automatic de-skew to improve efficiency and increase productivity.

Epson WorkForce DS-6500

Versatile A4 flatbed document scanner

This A4 document scanner addresses the needs of companies who require reliable and versatile document capture conversion, for electronic document archiving and distribution. Scanning up to 25 pages per minute, the Epson WorkForce DS-6500 provides efficient and trouble-free scanning thanks to its 100-page ADF, one-pass duplex scanning, and double feed detection. Additionally, the ‘scan to’ functions offered by Document Capture Pro enable even greater productivity. The scanner and its features can be shared between multiple users using the optional Network Interface Panel.

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Dell

Keeping a tab The Shelf speaks to Rajat Rallan, Senior Client Merchandising Manager, Dell about the company’s tablet business.

Dell previously had a line of smartphones named Venue and Venue Pro, why are you reusing a brand name that didn’t do well in the past for the new tablets?

Dell was in the smartphone business for a short period of time with products named Venue and Venue Pro. While they weren’t considered to be commercial successes, customers tested well with it. We feel that the Venue name can grow to resonate with customers and likewise fit in with the brand ethos. The definition of Venue is ‘the place where something happens’, which reflects how tablets are essential companions for people and how they connect and share experiences with others. And going forward, the Venue brand will be only for tablets.

Dell had said that they were committed to the Windows 8 platform, what changed now?

Nothing has changed. We are always evaluating different operating systems to provide the best experience for our customers. Our belief is that 26

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our products should be ‘open’, and we have a long-standing commitment to offering customers OS diversity and we will continue to seek and partner with companies that reinforce and support our vision.

Is Dell now offering Android because it hasn’t seen a strong adoption for Windows 8 tablets?

The Windows 8 platform provides tremendous opportunity for customers to use a device that can be brought into the enterprise seamlessly with the same manageability and security as on a corporate laptop. It also allows customers to have a tablet with full Microsoft Office, and to easily share content across devices with the same familiar user interface. That being said, some customers prefer a tablet primarily for media consumption and want to have access to hundreds of thousands of apps, music and videos through Google Play. We are looking at expanding our product offering and providing new experiences for our customers through our partners and innovative solutions.

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Dell had Android tablets in the past with its Streak line, which were not successful. How does Dell plan to be successful this time around with the new Android tablets?

Dell has a strong tablet strategy in place that meets the needs of our home and business customers. We have developed a range of tablets that will enable people to select the one that best suits their needs – whether for business, for personal use, or for a bit of both.

In the time since we first launched the Streak tablet, we’ve done a lot of learning and listening to what our customers are looking for, and we believe we have a competitive tablet offering that will resonate with our customers.

Does the company see higher tablet growth potential in the consumer or enterprise space?

We see interest in tablets in both the commercial and consumer markets and we will continue to deliver the best solutions for all of our customers. IT departments are increasingly adopting a ‘Bring Your Own Device’ (BYOD) model for tablets due to strong demand from employees. Our goal is to offer products, services and solutions that maximize end user productivity and IT control and deliver the best overall experience on the market.

Can Dell truly compete against the rise of non-traditional players who are the perceived leaders in the tablet space namely, Amazon, Google and even Barnes & Noble?

Our focus extends beyond pure content consumption. We are confident in our ability to www.redingtonmea.com

provide a unique product that offers differentiated features from other participants in the tablet space.

Our mobility portfolio, including integrated mobility solutions, bridges the gap between systems designed solely for personal or business use.

The leaders in the tablet space are creating an ecosystem that binds hardware with software, ensuring seamless interoperability. What is Dell doing in this regard?

Dell’s commercial offering is designed to stand up to the rigorous demands of business computing, integrate seamlessly into existing IT environments and offer security and manageability. Our key differentiator is the ability to offer a wide variety of mobility solutions – from the device to mobile security solutions to custom application deployment services.

IDC recently published a report highlighting the decline of PC sales worldwide. Is Dell worried that tablets will cannibalize its core PC business?

Dell believes tablets are complementary (+1) devices for enterprise, small and medium business users, and even consumers who seek an ecosystem of devices to create and consume personal and professional content. We believe that more and more devices will come on to a corporation’s network and the profile and number of those devices will have different footprints and usage models (i.e. consumption vs. creation of data).

“Dell’s commercial offering is designed to stand up to the rigorous demands of business computing, integrate seamlessly into existing IT environments”

and form factors to continue to change. There will still be a need for ‘static’ computing on desktops, but there will be a real need for mobile devices.

Wearable tech is an interesting development and we’re investigating it closely, as with other emerging industry trends. Our first priority is to meet our customers’ varying needs and provide them with the best experience possible today and in the future.

How is the retail share trend after distribution exclusivity with Redington?

We have full confidence in Redington’s abilities to excel in the retail business in the Middle East from an end-to-end perspective. We are seeing a great value in our partnership, from planning to execution, which is very evident from recent GFK reporting in the UAE. For example in the Gitex month of October 2013, Dell’s retail market share went north of 20%, which proves that our overall go-to-market strategy is working very well.

Rajat Rallan, Senior Client Merchandising Manager, Dell

Is Dell developing wearable technology?

Looking ahead five years, Dell expects devices www.redingtonmea.com

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Products from Dell

Venue 7

Dell’s latest launch is a lightweight Android tablet, Dell Venue 7, featuring a dual-core Intel Atom processor. The tablet is powered with a dual-core Intel Atom 1.6 Ghz processor and works on Android Jellybean 4.2.2. At 7-inches, users can view their apps comfortably on the HD touch screen and dual cameras only enhance the function further. At less than 9.5mm thin, the lightweight tablet is easy to use and carry, even while on the go. Customers can now take good-quality pictures with the rear facing 3MP camera and video chat with the front facing VGA camera. The Pocketcloud 2.0 gives access to the user’s content and

Venue pro 11

applications from a PC, smartphone or tablet, this enables customers to update or share files wherever they are.

Its GPS and location-based services tells customers where they are going and where they have been with location services that are available even when you’re offline. Customers can carry their multimedia and other files with them with up to 16GB2 of hard drive storage plus a micro SD slot for up to 128GB of additional storage.

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The new Dell Venue 11 Pro combines the portability of a tablet, the power of a laptop and the experience of a desktop when combined with the optional dock. It runs on Windows 8.1 operating system with an Intel Atom processor. It allows customers to switch easily between desktop, laptop and tablet modes for a versatile tablet experience. The 10.8-inches high resolution Full HD (1080p) display allows users to be productive anytime and anywhere. PocketCloud 2.0 function gives access to customers’ content and applications from a PC, smartphone or tablet so that they can update and share files wherever they go. Designed to have a long battery life, the Venue 11 Pro tablet is built with NFC capabilities that make it easy to pair with other NFC-enabled devices.

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Venue 8 Running on Android 4.2.2, Dell’s latest launch Venue 8 has dual-core Intel Atom Z2580 2.0 GHz processor. It is equipped with HD (WXGA 1280x800) resolution, Intel HD Graphics and 2GB of DDR2 RAM. It is Wi-Fi and Bluetooth 4.0 enabled and also has an integrated 4100mAh 1-Cell Battery. It sports an 8-inch screen on which users can view videos or play games comfortably. It is available in both, 16GB and 32GB, which can also support up to 32GB of storage through microSD. It is powered with a 5 megapixel rear camera and a 2 megapixel front-facing camera. It is an ideal tablet for users who want work done efficiently even when on the move.

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Final take

point of view Today, tablets, smartphones and accessories are the most visible and talked about product categories in the channel and end-user space. This time, I would like to bring your attention to a category that is usually never in the limelight—Printers. This current issue of ‘The Shelf’ tries to focus more on printers by inviting participation from a couple of vendors who manufacture printers.

For the past six quarters, Redington has seen a consistent upswing in the shipment of printers in the Middle East market, which has been experiencing an overall decline. In stark contrast to the global trend, the market for printers and consumables is on a rebound in the region, thanks to robust demand from the commercial sector. Besides, technology advances have helped bring down the prices of high quality printers to a point where most SOHO users can now afford an excellent printer. As far as mainstream consumers are concerned, print quality is the most key attribute they look for while buying a printer.

As per IDC, the region is a fertile ground for technologies such as multifunction printers and digital copiers. The research firm says it’s also a sustainable market with growing number of vendors investing in managed print services and document solutions. For Redington in the Middle East, the printer category has been a consistent performer, something the channel partners should pay close to attention to, as this is still a business that provides a consistent opportunity.

We would love to receive feedback from our partners on the printer business, do write to us at sales.volume@redingtongulf.com to share your views and thoughts.

Ashish Bharti President, Redington GulfVolume Division, Middle East

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Deliver shared storage and comprehensive data protection to your clients.

WD Sentinel™ DX4000 Network Storage Server

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Western Digital, WD, and the WD logo are registered trademarks in the U.S. and other countries. WD Sentinel is a trademark of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks may be mentioned herein © 2013 Western Digital Technologies, Inc. All rights reserved.

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4178-706137-A00 Dec 2013

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Alienware recommends Windows 8

LANDED

Our most powerful family of gaming notebooks ever is here.

The Alienware family of notebooks combines an all-new design and exclusive AlienFX technology with NVIDIA 700 series graphics and Intel® Core i7 processors to give you the ultimate gaming experience.

ALIENWARE 14 Combines portability and performance to deliver the perfect balance of gaming power in a 14” (35.5cm) laptop

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Intel® Core™ i7-4700QM Processor 16GB RAM, 750GB+ 80GB MSATA SSD 2GB Nvidia GTX 765M Graphics 14” Wide FHD Screen DVD/RW Windows® 8

ALIENWARE 14

ALIENWARE 17

ALIENWARE 18

Offers optional Nvidia® GTX 675M graphics and 3D screen for outstanding gaming with laptop mobility

Offers optional Nvidia® GTX 780M graphics for outstanding gaming with laptop mobility

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Intel® Core™ i7-4800QM Processor 32GB RAM, 750 GB+80GB MSATA SSD 2GB GDDR5 Nvidia GTX 675M Graphics 17.3” FHD 3D + Nvidia glasses DVD/RW Windows® 8

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Intel® Core™ i7-4900QM Processor 32 GB RAM, 1.5TB+ 80GB MSATA SSD 8GB DEDICATED Graphics (DUAL Nvidia GTX 780M SLI) 18.4” FHD WLED Screen DVD/RW Windows® 8 PRO

For more information, please write to sales.volume@redingtongulf.com

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2/10/14 4:07 PM