The Shelf Issue 04 by Redington by Reseller Middle East

Presents

A Quarterly publication from Redington Volume Division

Issue 04 september 2014 08 HP 13 Samsung 17 Epson 22 Lenovo 25 Microsoft

A cut above

How partners can go the extra mile to enhance value in their offerings

Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa

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Issue 04

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Contents

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From the Director’s Desk

Redington recommends

Samsung

Epson

From laptops to accessories, the latest products in the market.

Kees Verton from HP, shares insights on the company’s printers business and related market trends.

The latest offerings in printers from the company.

Epson’s Ahmad Qasem elaborates how partners can make the most of the company’s Authorized Reseller Program.

Lenovo

Reseller interview

The latest offerings in multimode devices from the company.

Ashok Kumar of CADD Emirates, discusses how the company has grown over the years.

Dear Partner, Today’s commerce, where growing competition and low profitability remain the top business challenges, is causing the channel to change the way it does business in the future. Partners have no choice but to evolve their business models to meet current and potential future challenges while exploiting existing trends to grow their business. In the wake of the increasing commoditization of IT products, it is time for partners to re-think what value they provide their customers. Where is the true value in what your business does? For partners to succeed in this milieu, where all products and prices can be easily matched, warrants a re-thinking of the value provided. Selling a product is no longer enough, even at a competitive price; the real value is in tying together what you have to offer and wrapping that offering around the customer. In other words, what you offer surrounding and supplementing the actual product is what really matters. A case in point is smartphones, the compelling value proposition of which lies in its apps. Similarly, it is the screen size or business applications for a tablet. Another important factor is the need for speed, which matters more than ever now. Speed that shaves off hours or days or weeks off the process of selling and delivering products and services. Whether it is from inquiry to order, or order to delivery, or from a customer search to getting results – everything is about instant gratification. Partners should invest time and efforts to understand these trends better and develop a strategy to enhance the value in products or services they offer, and improve time to market. One way to differentiate your business from the competition is to go the extra mile and add implementation and demo services around your offerings. Think about this: What services does your customer appreciate? What is lacking now? The focus then should be on increasing that value, which will strengthen your relationship with customer and pay rich dividends. Yours Sincerely Raj Shankar Managing Director, Redington Gulf

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Redington recommends

COMPUTING

SMARTPHONES & TABLETS

Dell Inspiron 15 3542 Dell’s recent launch is a versatile 15-inch laptop that runs on Windows 8.1 and has an optional HD touch feature. It is packed with entertainment features that deliver an outstanding multimedia experience at an affordable price. Powered with 4th Gen Intel Core processors, the device is perfect for not only day-to-day tasks but even for editing videos. An available 2GB graphics option allows users to carry out heavy tasks without compromising on the performance. With 2 tuned speakers with Waves MaxxAudio processing and a long-lasting battery, users can enjoy hours of viewing videos. It is also equipped with HD (720p) capable webcam and microphone making video chatting a hassle-less experience.

Dell Inspiron 3147 The Inspiron 3147 is equipped with a 2.16 GHZ Intel Pentium N3530 quad-core processor and runs on Windows 8.1. With 4GB of memory and 11.6-inch HD touchscreen, it enables efficient computing for day-to-day tasks as well as for entertainment. Sporting a sleek design, the user can flip the keyboard around or even stand it up like a tent, thanks to its 360-degrees hinge. Users can also enjoy long hours on the device with its extended battery life.

Lenovo Z50

The Lenovo Z50 is available in 16:9 widescreen with an optional 15.6-inch full HD display (1920x1080). Running on Windows 8.1 OS, the laptop comes installed with McAfee Internet Security, Evernote and Amazon Kindle for PC. With up to 1TB hybrid storage with an integrated 8GB SSD cache, the Z50 is apt for storing plenty of files and other media content. Users can also enjoy videos with its integrated DVD read-write drive and the stereo speakers with Dolby audio certification delivers vivid and immersive sound. The device’s AccuType keyboard reflects a modern look and feel with slightly curved keys that enhances comfort while also increasing typing accuracy. The device is also designed to minimize power use and protect battery life. The integrated 720p HD webcam makes it convenient to be in touch with friends and family.

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Moto X The latest launch from Motorola is an Android-based smartphone Moto X. The 4.7-inch AMOLED Gorilla glass display is comfortable to use single-handedly and is designed with a water repellant coating. Aiming to make customers’ lives simpler, Moto X through its ‘OK Google Now’ feature allows users to get directions while driving, set alarm or find out the weather without touching the screen. The device gives useful information at a glance through Active Notifications, which appear on the screen, which enables users to save up on the power. To activate the 10MP camera, users can simply twist the wrist twice. And once the application is on, the user can touch anywhere on the screen to capture a picture. And it also has a 2MP front-facing camera. It is Bluetooth 4.0 and Wi-Fi 802.11 enabled and comes with a 2GB RAM with a 16GB standard and 32 GB version available.

Huawei MediaPad M1 8.0 Huawei’s MediaPad M1 is an ultra-slim and ultra-lightweight tablet designed in an all-aluminum frame with an 8-inch display, making it stand out from the crowd.

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COMPONENTS

Acer P1173 Projector

Xtouch QF72 Sporting the tagline ‘more than a tablet’, the QF72 is available in 7-inches and runs on Android 4.2, which enables users to operate the device smoothly. Designed in a narrow frame design, the tablet supports WCDMA 3G and Bluetooth 4.0, which consumes low power, increasing the battery life. Powered with MTK DualCore Cortex – A7, customers can view videos comfortably even while on the go, with the 16:9 screen ratio. The multi-angle display feature also enhances the convenience for users. Some of its other features include 512MB RAM, 8GB Internal storage and 32GB microSD support, 2MB rear and 0.3 front cameras and supports DualSIM card and 3G.

Users can enjoy watching videos on the 1080p FHD resolution while the dual speakers and Huawei super wide sound delivers optimal quality. Powered with a quad core processor with a 4800 mAh large capacity battery, users have efficient performance at their fingertips without compromising on battery life. The android tablet comes with a ROM of 8GB which can be customized up to 16GB and also has 1GB of RAM. The MediaPad M1 is compatible with Huawei’s Talk Band, the world’s first hybrid Bluetooth headset and smart band, which allows both hands-free calling and fitness tracking in one smart device.

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In the Acer P1173 Projector, colors remain balanced and images accurate with advanced Acer technologies. Everything comes to life with crystal clarity thanks to exceptional resolution and high brightness. What’s more, this projector is DLP 3D ready, depicting lifelike and breathtaking visuals with greater depth. It has a display panel of 0.55-inch DarkChipTM 3 DMD with a resolution of Native SVGA (800 x 600), Maximum UXGA (1600 x 1200), WUXGA (1900 x 1280). Its aspect ratio is 4:3 (native) and 16:9 while the contrast ratio is 13000:1. The brightness of the device can be adjusted to 3000 ANSI Lumens (Standard), 2400 ANSI Lumens (ECO). And the lamp life can sustain 5000 hours (Standard), 6000 hours (ECO) and 10,000 Hours (ExtremeECO). Weighing 4.4lbs, its projection lens come in F = 2.57 ~ 2.65, f = 21.00mm ~ 23.10mm and has 1:1.1 manual zoom and manual focus.

WD Red 6TB WD Red hard drives address the unique environment of NAS and the growing demand for affordable, reliable and compatible storage that reduces customer total cost of ownership. With the release of 5 TB and 6 TB models, the WD Red line of hard drives is now further enriched with greater storage capacity and increased performance with NASware 3.0, an enhanced version of WD’s original NASware technology, designed to improve reliability and system performance, reduce customer downtime and to simplify the integration process. WD Red hard drives also feature 3D Active Balance Plus, an enhanced balance control technology, which significantly improves overall drive performance and reliability. By increasing NASware 3.0 capability, the WD Red 1–6 TB capacity drives are capable of supporting up to eight bay NAS systems with no negative impact to performance.

SanDisk Ultra Dual USB Drive

Users can now easily move files from an Android smartphone or tablet to a computer, through SanDisk’s Ultra Dual USB Drive. The drive has a micro-USB connector on one end and a USB 2.0 connector on the other, making file transfers a breeze, and it can store up to 64GB of data. The SanDisk Memory Zone app, available through Google Play, allows customers to manage, organize, and back up files.

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Redington recommends

PRINTERS & PERIPHERALS

Canon i-SENSYS MF8230Cn

Canon i-SENSYS MF8230Cn is an easy-touse network-ready multifunctional device which makes it apt for small businesses to share impressive colour prints from PC or mobile devices. Through the MFP, businesses can increase team productivity. The intuitive navigation and clear colour display also adds to the convenience. With mobile printing, users can print from any part of the office by simply connecting smartphones and tablets to the device. The i-SENSYS MF8230Cn prints and copies at 14 pages per minute, for both colour and mono documents and has a 50-sheet Automatic Document Feeder. Thanks to Canon’s Quick First-Print technologies and a fast First Copy Out Time, users don’t waste any time waiting for the output. Advanced image quality, with up to 1200 x 1200 dpi resolution, ensures bright, vibrant output every time. The device is capable of saving costs without compromising on performance, while cutting your carbon footprint, using Canon’s On-Demand fixing technology.

Ricoh Aficio SP 100SF

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Epson Expression Premium XP-600 The ultra-versatile Expression Premium XP-600 is always ready to print and with a dedicated photo tray, it produces stunning photos and sharp text. It is designed to save paper with automatic 2-sided printing. Users can print photos PC-free with the built-in card slots and easy-to-use 2.5-inch LCD plus touch panel. Customers can get creative with direct CD / DVD printing. It also features convenient wireless technology, the XP-600 makes it easy to print from anywhere in the home. Customers can effortlessly print wirelessly from mobile devices such as iPad, iPhone, tablet or smartphone with various mobile printing solutions such as AirPrint, Google Cloud Print and Epson Connect.

The Aficio SP 100SF e 4-in-1 MFP (Print/Copy/Scan/Fax) is perfect for monochrome printing, as well as flatbed or ADF copying, scanning (full color and/or black-and-white) and faxing. This device can support the needs of up to 3 users for walk-up faxing and copying. It offers an amazing first print time of 13 seconds or less, fast print speeds of 13 ppm and high-quality output (up to 1200 x 600 dpi) to enhance document management in smaller offices. With ID Card Copy, users can copy both sides of identification cards or important documents onto one page to save time and conserve paper. Users can print, copy and even scan in full-color, the SP 100SF e offers walk-up G3 faxing all from an easy-to-use, compact system that fits virtually anywhere in any office. It can be set up within minutes right out of the box, and includes a USB 2.0 interface for fast connection to the desktop. It also includes a two-line LCD screen for easy navigation, and a prominent dial pad for faster operation. www.redingtonmea.com

LIFESTYLE

TDK Trek Wireless Speaker TDK’s Trek Wireless Speaker is designed to deliver exceptionally clear sound while on-the-go. Additional product features and benefits include Bluetooth v2.1 for high-quality wireless audio and Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device. The TrueWireless Stereo allows pairing of two Trek Micro speakers for stereo audio. It comes with rechargeable battery that lasts up to six hours and can be charged on the go. The 3.5mm auxiliary input plays music from any device with a headphone jack and the 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled.

WD My Cloud Belkin AC 1200 DB Wi-Fi DualBand AC+ Gigabit router The Belkin AC 1200 DB Wi-Fi Dual-Band AC+ Gigabit router offers a new level of reliability, speed and coverage for all of the users’ Wi-Fi devices. AC is next-generation Wi-Fi, providing greatly improved coverage and speeds up to 2.8x faster than traditional N routers. AC Wi-Fi signals travel faster and farther than the current standard and with Belkin’s Simple Start installation is easy and quick - just use a smartphone, tablet or computer to set up the router. The Belkin AC 1200 also enhances mobile device performance, and works seamlessly with Wi-Fi ‘N’ and ‘G’ devices.

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Western Digital’s personal cloud storage solution— My Cloud— allows you to keep content safe at home and get abundant storage with fast performance. The customer can store, organise and back up photos, videos, music and important documents all in one place. What’s more, you can use the company’s free apps to upload and access and share content from anywhere with any device. It also allows you to transfer files between personal cloud, Dropbox and even other public cloud accounts using the company’s free My Cloud mobile app. The capacity of your personal cloud can also be increased by attaching a compatible USB 3.0 directly to the USB expansion port on the My Cloud drive.

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Printerest The Shelf speaks to Kees Verton, Printing Category Manager, PPS Middle East, HP, to gain a better understanding of its printers business and related market trends in the region.

Could you elaborate on HP’s plans for printers in the region?

Kees Verton, Printing Category Manager, PPS Middle East

Since the introduction of the first HP LaserJet and HP Inkjet printer in 1984, we have been the market leader for printing. In this region we are also the clear market leader – according to IDC we sell more printers than all other vendors combined. Our plan is clearly to expand our share even further, particularly with our range of OfficeJet printers and our mid and high-end laser printers. Our recent product introductions are all fitting those objectives. HP OfficeJet printers drastically reduce the printing costs for our customers, and have huge environmental benefits compared to laser printers. Recently we have dramatically improved this technology with our new OfficeJet X-Series, which features unique HP PageWide Technology, which means that the print head doesn’t have to move anymore, only the paper moves in this printer. These OfficeJet X-Series are the fastest desktop colour printers in the world. HP Flow MFP technology, available with laser and inkjet, gives large and

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corporate customers clear benefits in managing their workflows. The combination of high performance print technology, with high performance scan technology in one device is unique in this market.

What kind of evolution has this space witnessed over the years? Hewlett-Packard has evolved laser and inkjet printing technology over the years in various directions. On the one hand, we have evolved by reducing printing costs, energy consumption and environmental impact from a core technology perspective.OfficeJet Pro printers offer half of the printing costs compared to laser printers in the same range, and our high-end laser printers also drastically reduce printing costs by increasing the yield per cartridge up to 40.000 pages in some models. On the other hand by adding and improving a broad range of security and manageability features, we have evolved with the market. For example, HP FutureSmart firmware, which offers one consistent firmware for all our enterprise laser printers, with easy upgradeability to new features, such as the free upgrade to scan preview and HP WebJet Admin, the leading print fleet management software.

What is the value-addition laser printers bring to business operations? What are the advantages over inkjet ones? Hewlett-Packard invests heavily in both Inkjet and laser technology, as both technologies have clear advantages. On the one hand, Inkjet technology clearly offers drastically lower printing costs of around 50 percent, and offers dramatically lower environmental impact, because this technology consumes up to 90 percent less energy, and generates up to 90 percent less waste. Also supplies

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management of inkjet printers is easier, as there are only small ink cartridges to be replaced. On the other hand for A3 size printing at higher volumes, laser is the leading technology. Also the output of inkjet printers and laser printers is a little bit different. Inkjet printing offers outstanding print quality for office use, but if a customer wants a more glossy output, laser is the technology of choice.

Could you discuss the various products you have within this category? Hewlett-Packard offers the broadest portfolio of printers in the market. For personal home and home office use, we have our range of HP DeskJet Ink Advantage printers and HP LaserJet 100/200 series. For small business up to corporate and global customers, we offer a broad range of inkjet and laser printers. HP OfficeJet Pro 6800, 7000 and 8600 series offer outstanding performance and low operating costs in A4 and A3 size for small offices. We offer a wide range of printers for small to corporate customers. To make it easy we have grouped them by model series. LaserJet and OfficeJet Pro X 300/400 series are A4 devices in mono or colour for small work teams of typically 2 to 10 users. LaserJet and OfficeJet Enterprise X 500 series are A4 devices in mono or colour for workgroups of typically up to 15 users, they offer Flow MFP technology in selected models. LaserJet 600 series are A4 devices for workgroups up to 25 users, with high paper capacity features, and Flow MFP in selected models. LaserJet 700 series offer the same, with A3 paper capacity. HP LaserJet 800 series are central office devices for big workgroups, they offer A3 and A4 capacity, large paper input and output trays and finishers, and Flow MFP technology on most models.

“We are experiencing that more corporate customers in our region are now interested in outsourcing their printing fleet to concentrate on their core business.”

How important is market feedback for HP? As Hewlett-Packard is further expanding the market share, it’s obviously important to closely follow market trends and feedback. Based on this feedback, we adapt to local markets. That’s the reason why we have some models in our local offering which are not available in other parts of the world. You can think of our HP DeskJet Ink Advantage offering, but also the HP LaserJet M435 MFP, which offers break through pricing for an A3 Mono laser MFP.

What are some of the market trends in this space? Are there any region-specific trends? We are experiencing that more corporate customers in our region are now interested in outsourcing their printing fleet to concentrate on their core business. This means they request our partners and us to manage their printing environment. For this reason HP is stepping up the focus and programs for Managed Print Services. We work closely with partners who specialise in this business. This business offers a huge services opportunity for those partners, which we build together with those partners.

Could you discuss HP›s differentiators in this space? Hewlett-Packard has a broad range of differentiators, both from a technology and a business perspective. On the technology front, we have already discussed. From a business perspective, we can offer our partners and customers the best support, because we have the largest installed base and market shares, which gives us the bandwidth to allocate sufficient resources and programs.

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Products from HP

HP OfficeJet Enterprise X Series HP’s OfficeJet Enterprises X series is targeted at the enterprise business. HP PageWide Technology processes pages in a single pass for speeds up to 70 pages per minute at half the cost of laser and is ideal for 5 to15 users. It has the capacity to produce up to 6,000 pages per month. HP Enterprise X printers deliver the speed, power, and quality of HP Laserjets, but are built with the specific needs of a fast-moving enterprise in mind. It is also incorporated with revolutionary technology that can cut costs in half compared to color laser. Enterprise X printers have the same manageability and security features as HP LaserJet, so it’s effortless to process workflow, manage your network and keep your business running smoothly. It also reduces energy use – built without a fuser to consume less energy than many color lasers in its class. It is equipped to handle big jobs with large supply capacity, large-capacity paper trays, and auto duplex. It is built to maximize efficiency with advanced MFP workflow solutions that integrate

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seamlessly with your essential business services. The models that come within MFP in this category are HP Officejet Enterprise X585dn MFP, HP Officejet Enterprise X585f MFP, HP Officejet Enterprise

X585z MFP and for print only includes HP Officejet Enterprise Color X555dn Printer and HP Officejet Enterprise Color X555xh Printer.

HP Officejet pro x Through the HP Officejet Pro X series, the world’s fastest multifunction desktop printer, users can acquire the professional look of laser for up to 50 percent less cost per page, at faster speeds. The HP Officejet Pro has been designed for every business need and can make an impact on a small budget. Enabled to function with high speeds, these printers can save time and improve office efficiency with features such as mobile printing and remote management embedded into it. It can easily print from a smartphone or a tablet through HP ePrint. It is easy to integrate workflow solutions with existing IT infrastructure. Equipped with HP Pigment ink, colours can last decades without fading or smearing, says the company.

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HP Flow MFPs Scan-optimized HP LaserJet Enterprise flow MFPs are a new breed of devices designed to streamline business processes and help boost productivity. Features such as single-pass two-sided scanning, send to SharePoint, and optical character recognition, help users capture the right content quickly, easily and accurately and get more results with less effort. The built in Optical Character Recognition (OCR) software allows users to create searchable files right from the multifunction laser printer. The single-pass two-sided scanning enables time saving and reduces waste with two-sided scanning that captures all data in single pass. The Flow MFPs integrate documents straight into users’ digital workflow with Microsoft SharePoint, which lets users send scans directly to a folder. With an 8-inch color touchscreen and a pull-out keyboard, users can manage jobs and add file information more efficiently. With HP EveryPage, which is a suite of intelligent technologies, users can be assured that every page will be scanned – regardless of the size, weight, or condition of the pages in a stack. The models available in this series are HP LaserJet Enterprise 500 Flow MFP M525c, HP Color LaserJet Enterprise Flow MFP M680z and HP LaserJet Enterprise Flow M830z with NFC/Wireless Direct MFP. www.redingtonmea.com

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HP Care Pack Services Through HP Care Pack Services, customers are now offered solutions that go beyond the regular support. The HP Care Pack offers users cost-saving support and ensures they are covered in all ways. What is the HP Care Pack? The HP Care Pack Services provide solutions that go beyond the standard warranty to meet customers’ needs in a business-critical IT environment. Our Care Pack looks out for customers’ business, in addition to hardware support, by helping them customize service solutions that best fit their special requirements. The HP Care Pack Services protect users’ printers, PCs and tablets from unexpected mishaps and reduce their maintenance costs in the long run. It’s a smarter, simpler and safer way to get the most out of the business technology. How can customers benefit? 1. Support Cost Savings – It’s an affordable service delivery priced to ensure maximum value and return. 2. On-Call Expertise – Simple, reliable service products with the right offering for business needs 3. Improved Productivity - Avoid the impact of downtime, a lack of skills and high running costs. A customer can choose from the following range of customized support for printers, PCs and tablets. 12

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Accidental Damage Protection: Repair or replace PCs damaged due to accidents. Extended support including liquid spills, drops, electric surges and LCD damage. Defective Media Retention: Control and protect classified and confidential data on defective media. Comply with data privacy regulations such as HIPPA, Sarbanes Oxley. Also available on commercial printers. Computrace Data Protection: Track and recover stolen or lost computers. Protect confidential data by destroying all user data on the stolen PC Manage assets via Customer Next Business Day Onsite response: Provides faster response time for customers who want to minimize business risk on units experiencing technical problems. Service Extension: Post warranty Care Packs allows customers to extend service coverage of products to match the expected length of time they will be used. Traveler Service: Provides next business day onsite service for notebook PCs in any of over 80 countries for customers who travel internationally. Security: Get pre-configured PCs for secure access. Manage PCs with asset tagging. Protect and retrieve PC with security tagging. Deployment: Deploy PCs and accessories from

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factory. Benefit from HP’s global presence. Predict costs and deployment schedule. Integratation: Synchronize PC integration requirements with business needs. Get pre-integrated, ready to use PCs. Benefit from industrial service delivery platform. Support for Printers: IT specialists are a valuable asset for customers’ company. With the HP Care Pack, HP specialists will take care of their printer/ computing fleet while their IT specialist will have time to focus on more critical business processes rather than spending time on printer issues. For PCs and Printers: Next business day Onsite (NBD), same Day Onsite, Defective Media Retention (DMR), offsite return service ( CEE/ MEMA only for printers) For Printers: Next business day Onsite Exchange (Technician onsite), next business day exchange (by courier), installation services with network setup, Maintenance Kit Replacement (MKRS), Preventive Maintenance (PM) For PCs: Pick up and return / return to depot, travel coverage, tracking and recovery services (NTR), Accidental Damage Protection (ADP), Call to Repair(CTR), HP Premium Care How does the HP Care Pack help customers minimize business risks? While many documents may not be business critical, there are however documents which can’t wait. Not being able to issue invoices, print contracts or present projects on time can have significant impact on business continuity. The Care Pack helps customers save on even the sometimes overlooked, hidden productivity costs associated with printer/computing device downtime, like end-user non-productivity. Please contact your Account Manage or visit www.hp.com/go/cpc for information on enjoying the benefits of HP Care Pack Services. www.redingtonmea.com

Products from Samsung

Samsung NFC-enabled printers for SMBs Samsung Electronics introduced a new line-up of NFC-enabled printers, the color laser printer Xpress C1860 series and the mono-laser printer Xpress M2885 series. These printers are targeted at home offices and small-and medium-sized business (SMBs) that require high volume printing and increased compatibility with a broad range of IT devices. The Xpress C1860 series comprises of the C1810W color laser printer and Multifunction Printers (MFPs) C1860FW which offers print, copy, scan, and fax functionality. The Xpress M2885 series consists of the M2835DW mono www.redingtonmea.com

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Products from Samsung

laser printer and MFPs M2885FW which also offers print, copy, scan, and fax capabilities. These printers enable easy and convenient mobile printing for SMB users with outstanding print speeds: 28 pages per minute (based on A4 size) from the mono laser printers and 18 pages per minute (based on A4 size) from the color laser printers. The Xpress C1860 has a dual CPU (533MHz main processor and 150MHz sub-processor) and a memory size of 256MB (upgradeable to 512MB), while the Xpress M2885 has a 600MHz processor and 128MB memory. The Xpress M2885/C1860 series produces professional quality output with sharp texts and clean images through Samsung’s unique image enhancement technology and Rendering Engine for Clean Page (ReCP). Besides the Xpress C1860 series produces vivid and glossy colors through the use of polymerized toner, which comprises finer and more even particles. Samsung has added the ‘Easy Print Management’ function for mobile devices, something which used to be only on PCs. Coupled with the NFC function and the Samsung Mobile Print app, SMB customers without an IT department can now easily monitor device information, status, and usage of consumables. To help customers with any support they may need, the Samsung Mobile Print app features a series of video clips that allow users to detect and solve errors on the spot without having to wait for customer support. Since the introduction of the world’s firstaq NFC-enabled printers in 2013 with the Xpress 14

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The Xpress C1860 has a dual CPU and a memory size of 256MB while the Xpress M2885 has a 600MHz processor and 128MB memory.

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C410W series, Samsung has continued to strive to provide the most convenient mobile printing experience possible. Both of Samsung’s new printer series feature NFC and Wi-Fi Direct technologies that allow users to easily and securely print documents, images, and even social media feeds by simply tapping their smartphones on the printer. Users can even send scanned documents directly from the MFPs to their smartphones without having to send files via email or PC. Samsung CLX-8640 & CLX-8650 The Samsung CLX-8640ND and CLX-8650ND deliver incredible performance, reliability and outstanding value for money. Dual core power offers high productivity, while the latest Anti-Jam technology ensures you can always rely on a superior final result. That’s not all; you can enjoy impressive cost savings thanks to low power consumption. You’ll discover everything about these devices has been designed to make it robustly reliable and amazingly cost effective. For those big print or copy jobs, you’ll find the CLX-8640ND and CLX-8650ND is up the task with power to spare. With a fully integrated Samsung 1GHz Dual Core processor, office productivity increases

CLX-8640ND & CLX-8650ND help to create professional documents.

Highlights • 1GHz Dual Core Processor provides powerful performance • ReCP Technology improves the overall print / copy / scan quality • 7” Colour Touch LCD offers flexibility and simplicity • Enhanced design maximizes office efficiency

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• Eco-features reduces energy costs • XOA expands functionality easily and affordably • Advanced security features, as standard, enhances office data protection • Integrated secure workflow with Samsung Solutions

dramatically with fast printing and scanning capabilities. Handling of large print/copy jobs is faster, and scan throughput is swifter. In fact, every task is 1.5 times quicker. An extraordinary resolution of 1200x1200 dpi brings you vivid results directly from the display screen. The CLX-8640ND and CLX-8650ND offer superior image quality, allowing you to create high glossy, professional documents. Samsung’s unique ReCP (Rendering Engine for Clean Page) Technology and

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Products from Samsung

effective 1,200 dpi improve the overall quality and vibrancy of your colour printing, ensuring every printout looks perfect. It automatically sharpens the focus of both graphics and text, while solid objects are overlapped to eliminate white gaps. With its ingenious All-in-One board, overall energy consumption is kept low by minimizing power requirements. In fact, compared to a conventional board it reduces TEC (Typical Electricity Consumption) by up to 42% (CLX8640ND). Meanwhile, Samsung Instant Fusing System (IFS) technology helps you print and copy faster, use less energy, and reduce energy costs. Every business sees the need to cut costs wherever it can. You can save paper and energy with the Eco button. All it takes is one push and you can print more onto every page, including 2-up, 4-up and duplex, and also save more toner with automatic blank pages skipping. ‘Smart Catalog’ for channel partners Samsung Electronics updated the “’Smart Catalog App’ to its version 2.0, an app originally launched in 2013 for channel partners. Through ‘Smart Catalog’, you can constantly check for Samsung Printing’s latest products and solutions information, CPP (Cost per page), and the latest trends through any kinds of mobile devices including smartphones and tablets. Due to its regular updates and mobility, the app has gained great popularity reaching 10,000 users within the first year of launching. Compared to websites and traditional hardcopy brochures, Smart Catalog’s biggest advantage is its real-time information availability and print cost savings. With 16

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Through ‘Smart Catalog’, you can constantly check for Samsung Printing’s latest products and solutions information, CPP (Cost per page), and the latest trends through any kinds of mobile devices including smartphones and tablets.

hardcopy brochures, it was especially hard to share the latest information due to dependency on the channel partner’s location or country. However, with the expansion of mobile devices, anyone can easily check the latest information online, which improves the competitiveness of sales people. The app has received positive

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feedback from salespeople, explaining that the app offers a competitive edge. Version 2.0 contains updated information about the latest solutions and introduction to Samsung Printing Solutions’ competitiveness. Video about ‘Smart Catalog’ can be found on YouTube, http://youtu.be/HqmFLfzu0SM. www.redingtonmea.com

Epson

Empowering partners Ahmad Qasem, Channel Sales Manager, Epson, elaborates on how partners can make the most of the companyâ&#x20AC;&#x2122;s Authorized Reseller Program.

Could you give us a brief overview of Epson Authorized Reseller Program? Epson authorized reseller program is a loyalty program where we reward the effort of our partners. The programme has been developed to be flexible enough to recognize and reward all types of business. In conclusion, it is a firm commitment to our distributors and resellers on our go-tomarket strategy. Epson Authorised Reseller Program benefits are not limited to rebates, it is a total package of all you need to improve and develop business opportunities, direct communication with Epson to enhance business opportunities, latest information to help sell Epson products through our portal, rewarding your efforts with rebate and a promotion plan.

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On what criteria do you select your partners? What are the various levels? We select partners based on their business specialty. With Epsonâ&#x20AC;&#x2122;s growing range of value-add products, we want to work with a strong channel with the ability and skills to look after our endusers. There are four levels in the channel program â&#x20AC;&#x201C; bronze, silver, gold and platinum. Partners are automatically upgraded to higher levels once they achieve the second target.

Ahmad Qasem, Channel Sales Manager, Epson

What are the rebates the partners

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Epson

can expect from this programme? Rebate depend on the product and business specialty, for breadline resellers they can be rewarded up to 4% on their total purchase within the quarter, while business specialists such as Av and LFP specialists are enjoying of up to 10% rebate on their total purchase. And will these rebates differ from one level of partners to another? Yes of course, more effort means more rewards, the higher level gets higher rebates, and if the partner is a business specialist, he will be eligible for additional rebate as well. How do you plan to develop opportunities for partners? At Epson, we have our pre-sales and corporate teams who are working closely with our channel

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partners and end customers. They initiate, demonstrate and train end customers on the product, this way we are trying to make sure we work side by side with our partners, right till the final stages of the opportunity. What kind of training support does Epson extend to its partners? We have training-on-demand where we provide training when any of our partners request for it. And we have the regular training which is in our calendar every quarter. Could you elaborate on the online Epson channel portal? Epson channel portal is a fantastic tool that contains almost all information a partner might need, starting form product details and datasheets to marketing calendar, promotions till

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â&#x20AC;&#x153;We have trainingon-demand where we provide training when any of our partners request for it. And we have the regular training which is in our calendar every quarter.â&#x20AC;?

target achievement, purchase details and even the expected rebate value. How does Epson measure the performance of the partners on a regular basis? Partners performance is measured on their business growth and regularity within certain business categories. How is this programme different from the existing programmes in the market? Most loyalty programs are designed on the basis of one-size-fits-all, our programme is distinguished as it has been developed to be flexible enough to recognize and reward all types of business What is your message to your partners? We thank all our partners for their loyalty and for their efforts in selling and servicing Epson products.

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Products from Epson LARGE MEETING ROOM PROJECTORS

Epson EB-1945W

DESKTOP PROJECTORS

Affordable, compact and easily set up projection from a feature packed device that is ideal for corporate use, the EB-1945W is a great combination of quality output and features at an affordable price. Further products available in this series are the EB-1965, EB-1960, EB-1955, EB-1950, EB-1940W and the EB-1930. Key Features - 4,200 lumens White and Colour Light Output - WXGA Resolution for optimal image quality - HDMI input - 1.6x Optical zoom - Advanced Features including Split Screen and Easy MP Network & Software features - Wired LAN/ Wi-Fi connectivity

Add interest and inspiration to any meeting with smart projectors that put your message across using smooth, natural images that are clear and bright with lights on or off. Further products available in this series are the EB-S18, EB-X18, EB-W18 and the EB-X24. Key Features - 3,000 lumens White and Colour Light Output

Epson EB-X18

A3 FLATBED SCANNING

- WXGA resolutionfor optimal image quality - 10,000:1 contrast ratio - HDMI input - 1.2x optical zoom - Automatic vertical keystone correction - Horizontal keystone slider - Optional Wi-Fi connectivity

This A3 document scanner is ideal for companies with large scanning needs and features Epsonâ&#x20AC;&#x2122;s built-in Network Interface Panel for multiple users. The WorkForce DS-70000N offers reliable, high-quality document capture, conversion anddistribution into document management systems. Further products available in this series are the WorkForce DS-50000 and DS-60000 Series, also packed full of features. Key Features - Up to 70ppm/140ipm - High capacity ADF of 200 pages - Single-pass duplex scanning - Ultrasonic double feed detection - Network capability with push scan feature

WorkForce DS-70000N

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Products from Epson A4 SHEET-FED SCANNING

Designed for demanding businesses, this scanner is packed with superb features and offers a complete document management package. With dual scan technology for two sided scanning in a single pass, and a 50-sheet ADF, it makes light work of any job. For added reliability, it also features an ultrasonic sensor that detects and easily recovers paper jams. The Epson WorkForce DS-510 Series is compatible with Document Capture Pro which provides advanced document imaging features and easy integration into Document management systems. Key Features - Up to 26ppm/52ipm - Dual scan technology - 50-page ADF - Ultrasonic sensor for trouble-free performance - USB 2.0 or Network interface on the WorkForce DS-510N

WorkForce DS-510 Series

A4 FLATBED SCANNING

Engineered to integrate seamlessly into document management systems, this reliable document scanner ensures heavy-duty scanning jobs are performed quickly and effortlessly. The Epson WorkForce DS-7500 can handle large batches of documents in a single go, quickly and efficiently. Further products available in this range are the WorkForce DS-5500 & DS-6500 Series. Key Features - Up to 40ppm/80ipm - 100-page ADF capacity - High-speed USB 2.0/network interface with push scan features14 - Ultrasonic double feed detection - Network-capable with an optional Network Interface Panel

WorkForce DS-7500

ULTRA-LOW-COST PHOTO PRINTER WITH INTEGRATED INK TANK SYSTEM

Epson introduces L1800, the six-colour A3+ photo printer with integrated ink tank system for cost-conscious homes and offices. An integrated ultra-high-capacity ink tank system makes the L1800 perfect for heavy use where achieving a low cost per photo or colour page is important. Ideal for homes and small offices wanting to print photos and colour documents in high volumes, the L1800 includes six high-capacity 70ml ink bottles. The L1800’s integrated ink tank system makes it refill-free for up to 1,500 photos, or 2,600 black and 4,700 colour text pages. When it’s finally time for a refill, there’s no mess; with fast ink top-up technology, clear labelling and a drip-free nozzle, to refill the L1800 is simple, quick and clean. Inside the L1800 is Epson’s Micro Piezo technology, genuine Epson ink, and a continuous ink supply, which together guarantee precise, consistent and low maintenance photo and colour document printing in up to A3+ size. Its purpose built and long-lasting ink tank means less downtime and prevents the poor quality print-outs that can result from using non-genuine refills and third-party ink tank systems. This printer comes with a 12 month (or 30,000 page) warranty, providing peace of mind and help should you need it. The L1800 prints A3 photos in approximately 191 seconds, with maximum print speeds of up to 15 pages per minute for black and colour prints.

EPSON L1800

Ultra-low-cost photo printer with integrated ink tank system

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ENJOY HIGH-QUALITY PHOTO PRINTS AT A LOW COST

NO MOR

CARTRID E GES

EPSON L800 & L1800 Ideal for photo printing, the L800 (A4 photo printing) & the L1800 (A3+ photo printing) is Epsonâ&#x20AC;&#x2122;s first integrated ink tank system that lets you enjoy high-quality photo prints at an ultra-low cost. With the ultra-highcapacity ink tank and high-volume ink bottles for easy refills, the L800 & L1800 will print photos effortlessly.

For more information please visit: www.epson.ae/en/inktanksystem

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Products from Lenovo

YOGA TABLET

YOGA 2 PRO

Yoga Tablet 10’s design incorporates a battery cylinder and kickstand on the side of the device, shifting the center of gravity and opening up multiple usage modes: Hold, Tilt, and Stand. In hold mode, the weight of the device falls into your palm rather than your fingers, making it more comfortable for reading and browsing. Lay it down for Tilt mode and you have a perfect viewing angle for typing or gaming. Flick the kickstand and rest it upright in Stand mode to comfortably watch videos, listen to music, or video-chat. It keeps going over the long haul with its off-the-charts battery life. Its battery lasts up to 18 hours without recharging. This is possible because of its cylinder-shaped side chamber allows more room for battery storage. Its 10.1” HD (1280 x 800) display delivers high definition visuals at a 178 degree viewing angle thanks to the display’s in-plane switching (IPS) technology. Integrated Bluetooth, 802.11 b/g/n WiFi and GPS keep the user connected. The 5.0M rear and 1.6M front cameras let you take high-definition pictures and enjoy crisp, clear video chats. Expand the Yoga Tablet 10’s native 16GB of eMMC storage with up to 32GB micro-SD card storage support.

Yoga 2 Pro’s high resolution QHD+ multitouch display flips back 360 degrees to offer four different usage modes: Laptop, Tablet, Stand, and Tent. Life has many modes; so should your technology. Easily change between four modes — Laptop, Stand, Tablet, and Tent — while Lenovo Transition automatically switches system settings and locks the keyboard in place. The Yoga 2 Pro’s unique design and touchscreen display allows the screen to flip around 360 degrees, which means you can select the mode you use based on what you choose to Do. Installed in the ultrabook, the Lenovo Recommends software recognizes when you switch modes and recommends apps that work best. The Yoga 2 Pro’s super-highresolution QHD+ (3200 x 1800) 10-point multitouch Corning glass display delivers spectacular visuals, while in-plane switching (IPS) technology assures that images will be crisp across a wide viewing angle. Starting at a mere 1.39kg (3.1 lbs) and just 15.5mm (0.61”) thick, the Yoga 2 Pro is ultraportable — it’s perfect for doers on the go. And with up to 9 hours of battery life, you can go all day without recharging. Users can use the webcam as an input device — effortlessly flip pages, rewind/forward music, change volume, and gesture other simple commands with the flick of a hand. The AccuType keyboard is ergonomically designed to make typing more comfortable and to reduce errors, while backlighting makes it easy to use in low-light settings.

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FLEX 20

Flex 14 Flex 14 is a thin and light dual-mode notebook PC with a touchscreen that flips to 300 degrees. Powered with 4th generation intel core i7 processor, users can now have enhanced viewing with the 14” HD display with 10-point multitouch technology. With memory expandable to 8GB, it is equipped up to 1TB HD with integrated 16GB SSD or 1TB SSHD with integrated 16GB NAND flash or up to 256GB SSD. The notebook is designed to be responsive and easy to use and is optimised for Windows 8. Flex 14 can even perform simple commands through the voice control feature and the AccuType keyboard with individual rounded keys makes typing more comfortable and accurate, says the company. The energy manage feature enables the battery to last longer by using energy-saving technology. The notebook is also integrated with Bluetooth, Wi-Fi connectivity and has a 720p HD webcam.

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The Flex 20 is a sleek all-in-one desktop that transitions into the interactive, multi-user table mode. The two different modes — Stand mode and Table mode — allow you to touch, type, create, and share, while its portable design gives you the flexibility to move it from room to room. Use the Flex 20 as an all-in-one PC with a comfortably adjustable screen angle, or lay it flat and enjoy an unprecedented multi-user experience using it as a new category of device. When it is used as a table PC, two or more people can simultaneously access content via this distinct new user interface called Aura. It makes the PC a social device, bringing users together around a single screen to enjoy fun apps and multimedia. Interact with the device by using simple, intuitive gestures directly on the 19.5-inch 10-point multitouch display — and enjoy high-def visuals with a wide viewing angle. It comes with a wide range of multi-player games and educational apps. Enjoy a crisp, clear, immersive surround sound experience over builtin stereo speakers, with increased audio clarity and maximized volume output without distortion. It enables up to 10 times faster file transfer, allowing for lightningfast copying of large media files, as well as seamless connections between audio- and videorelated peripherals. Backwardscompatible with USB 2.0 devices.

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Redington recommends Microsoft Software

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Redington recommends Microsoft Software

Reseller interview

Staying ahead of the curve Ashok Kumar, Business Manager, Infrastructure & Business Solutions, CADD Emirates, shares with The Shelf a detailed account on how the company has grown over the years. and high-profile government departments through its simple philosophy of ‘customer first’. Today, we offer a single-point-reference for a wide range of solutions and services for ICT Infrastructure, networking and security, backup and disaster recovery, and hardware maintenance. Our hospitality solutions have found wide-spread acceptance and we have augmented our portfolio with a comprehensive range of enterprise business solutions including Human Capital Management (HCM), enterprise information portal. Could you tell us about your geographical distribution? Which are your biggest markets? CADD Emirates has been providing infrastructure services in UAE and Qatar regions. UAE has always been a strong market for us while Qatar is a growing one.

Can you give us an overview of CADD Emirates? We pioneered into CAD and engineering services for AEC customer way back in the 90’s and, we continue to lead the engineering solution market in the UAE. Inspired by its vision of ‘Empowerment through IT’, CADD Emirates is the leading enterprise solutions provider and a trusted ICT integrator in the country. CADD Emirates enjoys the patronage of blue chip corporate organizations www.redingtonmea.com

Could you elaborate on your offerings? What is best selling today? CADD Emirates offers comprehensive range of hardware and software solution for large, medium and small enterprises across different industrial segments. We have long-standing relationships with all the leading OEMs and ISVs to bring to market latest products and solutions. Recently we had the privilege of working with a large corporate in successfully setting up their massive server infrastructure and with another customer in migrating to cloud. Our consultants align with vendors and distributors in designing and delivering robust, reliable and scalable infrastructure that meets their current and planned requirements. Today’s best-selling

solutions are based on migration from physical to virtual platform, integration services around the multi-cloud requirements, and solution revolving around BYOD and MDM for network readiness in managing different clients devices. What are your biggest challenges considering the on-going market changes? Biggest challenges in the current market scenario are sustainability, both in technology and competencies. IT like any industry has to be agile and keep themselves updated with the changing demands and trends. Empowering our sales, consultants and support team, to keep them ahead of the fast moving trends and technology is also another challenge. Please share your market in-sight on computing and printing industry. As companies continue to move on, computing has grown beyond PCs and into mobile devices and field equipment as businesses have more data than ever before. And this mobile computing demand creates market for mobile applications, cloud computing, interconnected machines, mobile collaboration and wireless technologies. In printing, vendors have come to market with a new platform and series of devices that address user concerns and perceptions about business inkjet quality, price and performance. Although sometimes speeds may be overkill for the lowvolume SMB user, competitive pricing of these new devices in comparison to equivalent laser products will be what makes the difference. How has Redington supported you in this dynamic market? Redington has been an excellent partner to us and has been part of our growth. And as they carry a wide range of various global brands under one roof, this has helped us to look in for only few channel partners to work with. The Redington team has been excellent assistance to us, in addressing to the delivery needs of our clients.

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Final take

Optimizing opportunities The pace of innovations in the printer market has slowed down, compelling us to believe that the sector is moving towards maturity. However, there are some disruptive innovations such as 3D printing, interactive printing, cloud printing and Managed Print Services (MPS), which take the industry from a vanilla, box-moving business towards a high-margin, service-oriented business model. The sector has been currently riding on growth, thanks to customized and interactive printing such as QR Codes, and print on demand trends in the recent past. The customized mass production terminology is taking shape in schools and colleges and are bound to grow further in the near future. The business therefore is a thriving one, settling easily in the digital world. This has come as a respite to the printer industry where both digitization and printing exist simultaneously and continue to grow together. The increasing usage of printing in captive and corporate industry brings out the fresh possibilities of conducive business environment in the market. Today, we see printers as an integral part of households and schools. Coupled with the demand generated from schools and colleges, the personal printing space has increased more than ever and will continue to grow in the time to come. As reported by a leading brand in the printing space, the industry stands at 450 billion color pages for the year 2014 and this should more than double by 2021 to 1.2 trillion prints. This brings opportunity for in the business which was once seemingly hampered by digitization. As a major facilitator to this revolution, Redington remains the preferred distributor with leading brands such as HP, Canon, Samsung, Epson and Ricoh supporting the partners and principals to reach penetration and breadth of the market steering business into profitable territory. As the dynamics continue to challenge us in the industry, the new variables of personalized printing, customized printing needs, sheet fed printing, lowering costs and increased usage in commercial space will synergize with the business. We need to compartmentalize the sphere of influence for printing and digitization. While it is true that digitization provides a cheaper and efficient means of broadcasting information, but when it comes to efficacy, nothing comes close to the impact delivered by hard print. In sectors such as office space and publication where efficiency is important, printing is sacrosanct and irreversible and digitization compliments it.

Jeetendra Berry, Vice President - PPS & COMP, Middle East, Redington Gulf

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