The Shelf Issue 05 by Redington

Issue 05 december 2014

Presents

A Quarterly publication from Redington Volume Division

08 Intel 10 HP 15 MMD & AOC 20 XTOUCH 24 Microsoft

brisk business Redington Gulf enables partners to capitalise on the uptake of mobility solutions.

Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa

western leaf速

速 The smartest way to link

Makes [ commuting ] better Easily detach from work to play.

Intel-powered 2 in 1s perform up to 2x faster than your old laptop.

Software and workloads used in performance tests may have been optimized for performance only on IntelÂŽ microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

Estimated based on SYSmark* 2014, a system level performance benchmark that measures and compares PC performance using real world applications. Find out more at www.bapco.com.

2 in 1 products are offered in multiple models. Some models may not be available in your market. Consult your manufacturer. For more information and details, visit http://www.intel.com/2in1. Š 2014 Intel Corporation. All rights reserved. Intel, the Intel logo, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others.

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Published by

Contents

From the Director’s Desk

04 08 10 15

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20 www.redingtonmea.com

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Redington recommends

Dear Partners,

From laptops to accessories, the latest products in the market.

The year 2014 has been an encouraging year for mobile PCs. In 2013 we saw an exceptional

Intel

growth in tablets across all price points while notebooks had registered decline. This year

Adib Rajji from Intel takes reseller partners through its ITP Programme.

has restored confidence in mobile PCs and with new form factors emerging, the category

HP

is here to grow subject to favourable economic

Pawel Miszkiewicz from HP Middle East sheds light on print security trends and measures to stay proactive.

conditions in the Middle East. This year also saw a new category gaining

MMD & AOC

popular amongst consumers whereas there has been a greater number of

Vineeth Sebastian from MMD and AOC on the company’s channel strategies and plans.

mindshare across retail in the region - digital wearable devices. These devices include smart clothing, sports/activity trackers, healthcare, smart watches and bracelets. Of these, smart watches have been the most manufacturers offering fitness trackers in the region.

2014 is handing over the baton to 2015 with falling oil prices and the strengthening of the dollar. Most economies in the Middle East are pegged

XTOUCH

to the dollar and may face certain pressure on their economy due to the

XTOUCH’s Bruce Chen shares the company’s go-to-market strategy for the region.

innovations in 2015 which add more value to consumers’ lives in the region

strengthening of the currency. Let’s look forward to some new product and globally.

Microsoft

Wishing you a successful 2015!

Fadi Farhat from Microsoft Gulf elaborates on the Microsoft Cloud Club promotion benefits.

Yours Sincerely

Reseller interview

Raj Shankar Managing Director, Redington Gulf

Sachin Gehani of Accent Office Supplies shares market strategies and business focus for 2015.

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Redington recommends

COMPUTING

SMARTPHONES & TABLETS

Dell Inspiron 15 3542 Dell’s recent launch is a versatile 15-inch laptop that runs on Windows 8.1 and has an optional HD touch feature. It is packed with entertainment features that deliver an outstanding multimedia experience at an affordable price. Powered with 4th Gen Intel Core processors, the device is perfect for not only day-to-day tasks but even for editing videos. An available 2GB graphics option allows users to carry out heavy tasks without compromising on the performance. With 2 tuned speakers with Waves MaxxAudio processing and a long-lasting battery, users can enjoy hours of viewing videos. It is also equipped with HD (720p) capable webcam and microphone making video chatting a hassle-less experience.

Dell Inspiron 3147 The Inspiron 3147 is equipped with a 2.16 GHZ Intel Pentium N3530 quad-core processor and runs on Windows 8.1. With 4GB of memory and 11.6-inch HD touchscreen, it enables efficient computing for day-to-day tasks as well as for entertainment. Sporting a sleek design, the user can flip the keyboard around or even stand it up like a tent, thanks to its 360-degrees hinge.

Users can also enjoy long hours on the device with its extended battery life.

Lenovo Z50

The Lenovo Z50 is available in 16:9 widescreen with an optional 15.6-inch full HD display (1920x1080). Running on Windows 8.1 OS, the laptop comes installed with McAfee Internet Security, Evernote and Amazon Kindle for PC. With up to 1TB hybrid storage with an integrated 8GB SSD cache, the Z50 is apt for storing plenty of files and other media content. Users can also enjoy videos with its integrated DVD read-write drive and the stereo speakers with Dolby audio certification delivers vivid and immersive sound. The device’s AccuType keyboard reflects a modern look and feel with slightly curved keys that enhances comfort while also increasing typing accuracy. The device is also designed to minimize power use and protect battery life. The integrated 720p HD webcam makes it convenient to be in touch with friends and family.

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sky XTOUCH’s latest smartphone, Sky runs on MTK Quad-core 1.3Ghz and Android 4.4 and is equipped with a large screen of 5-inches.

With a thickness of 9.3mm, the device is designed in a metalloid material for good quality. The device passed high temperature, destructive, burn-in, ESD, gravity and performance tests, guaranteeing users of a great quality product. It is powered with 1GB RAM and 8GB for massive storage, which can be expanded to 32GB external storage. Featuring a rear camera of 8MP and a front camera of 2MP, the user can enjoy video calls and also capture memories through the multiple shooting modes available.

Powered with lower consumption and power-saving technology, the 2000mAh battery allows users to stay connected through their devices for long hours.

Huawei MediaPad M1 8.0 Huawei’s MediaPad M1 is an ultra-slim and ultra-lightweight tablet designed in an all-aluminum frame with an 8-inch display, making it stand out from the crowd.

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COMPONENTS

WTAB704DCM The new WTAB704DCM 3G from i-Life is a unique device with a comfortable 7-inch HD display, which provides much brighter and crisper image. Inside the sleek body, there is a Dual Core processor, HD Screen that lets users watch Full HD movies and play dynamic games in 3D smoothly; while the 8GB of internal storage allows users store their entire media world. The 2.0MP camera with autofocus helps users to capture the important moments of their life. WTAB 704DCM features a wide choice of connectivity options: Internet connection anywhere any time with 3G, phone calls and messaging support, webcam for video calls.

The long battery life and the facility to charge via microUSB increases the user’s mobility and allows them to have a more efficient experience.

Users can enjoy watching videos on the 1080p FHD resolution while the dual speakers and Huawei super wide sound delivers optimal quality. Powered with a quad core processor with a 4800 mAh large capacity battery, users have efficient performance at their fingertips without compromising on battery life. The android tablet comes with a ROM of 8GB which can be customized up to 16GB and also has 1GB of RAM. The MediaPad M1 is compatible with Huawei’s Talk Band, the world’s first hybrid Bluetooth headset and smart band, which allows both hands-free calling and fitness tracking in one smart device.

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Acer P1173 Projector

In the Acer P1173 Projector, colors remain balanced and images accurate with advanced Acer technologies.

Everything comes to life with crystal clarity thanks to exceptional resolution and high brightness. What’s more, this projector is DLP 3D ready, depicting lifelike and breathtaking visuals with greater depth. It has a display panel of 0.55-inch DarkChipTM 3 DMD with a resolution of Native SVGA (800 x 600), Maximum UXGA (1600 x 1200), WUXGA (1900 x 1280).

Its aspect ratio is 4:3 (native) and 16:9 while the contrast ratio is 13000:1.

The brightness of the device can be adjusted to 3000 ANSI Lumens (Standard), 2400 ANSI Lumens (ECO). And the lamp life can sustain 5000 hours (Standard), 6000 hours (ECO) and 10,000 Hours (ExtremeECO).

Weighing 4.4lbs, its projection lens come in F = 2.57 ~ 2.65, f = 21.00mm ~ 23.10mm and has 1:1.1 manual zoom and manual focus.

WD Red 6TB WD Red hard drives address the unique environment of NAS and the growing demand for affordable, reliable and compatible storage that reduces customer total cost of ownership. With the release of 5 TB and 6 TB models, the WD Red line of hard drives is now further enriched with greater storage capacity and increased performance with NASware 3.0, an enhanced version of WD’s original NASware technology, designed to improve reliability and system performance, reduce customer downtime and to simplify the integration process.

WD Red hard drives also feature 3D Active Balance Plus, an enhanced balance control technology, which significantly improves overall drive performance and reliability.

By increasing NASware 3.0 capability, the WD Red 1–6 TB capacity drives are capable of supporting up to eight bay NAS systems with no negative impact to performance.

SanDisk Ultra Dual USB Drive

Users can now easily move files from an Android smartphone or tablet to a computer, through SanDisk’s Ultra Dual USB Drive. The drive has a micro-USB connector on one end and a USB 2.0 connector on the other, making file transfers a breeze, and it can store up to 64GB of data. The SanDisk Memory Zone app, available through Google Play, allows customers to manage, organize, and back up files.

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Redington recommends

PRINTERS & PERIPHERALS

Canon i-SENSYS MF8230Cn

Canon i-SENSYS MF8230Cn is an easy-touse network-ready multifunctional device which makes it apt for small businesses to share impressive colour prints from PC or mobile devices. Through the MFP, businesses can increase team productivity.

The intuitive navigation and clear colour display also adds to the convenience. With mobile printing, users can print from any part of the office by simply connecting smartphones and tablets to the device.

The i-SENSYS MF8230Cn prints and copies at 14 pages per minute, for both colour and mono documents and has a 50-sheet Automatic Document Feeder.

Thanks to Canon’s Quick First-Print technologies and a fast First Copy Out Time, users don’t waste any time waiting for the output. Advanced image quality, with up to 1200 x 1200 dpi resolution, ensures bright, vibrant output every time.

The device is capable of saving costs without compromising on performance, while cutting your carbon footprint, using Canon’s On-Demand fixing technology.

Ricoh Aficio SP 100SF

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Epson Expression Premium XP-600 The ultra-versatile Expression Premium XP-600 is always ready to print and with a dedicated photo tray, it produces stunning photos and sharp text. It is designed to save paper with automatic 2-sided printing. Users can print photos PC-free with the built-in card slots and easy-to-use 2.5-inch LCD plus touch panel. Customers can get creative with direct CD / DVD printing. It also features convenient wireless technology, the XP-600 makes it easy to print from anywhere in the home. Customers can effortlessly print wirelessly from mobile devices such as iPad, iPhone, tablet or smartphone with various mobile printing solutions such as AirPrint, Google Cloud Print and Epson Connect.

The Aficio SP 100SF e 4-in-1 MFP (Print/Copy/Scan/Fax) is perfect for monochrome printing, as well as flatbed or ADF copying, scanning (full color and/or black-and-white) and faxing. This device can support the needs of up to 3 users for walk-up faxing and copying. It offers an amazing first print time of 13 seconds or less, fast print speeds of 13 ppm and high-quality output (up to 1200 x 600 dpi) to enhance document management in smaller offices. With ID Card Copy, users can copy both sides of identification cards or important documents onto one page to save time and conserve paper. Users can print, copy and even scan in full-color, the SP 100SF e offers walk-up G3 faxing all from an easy-to-use, compact system that fits virtually anywhere in any office. It can be set up within minutes right out of the box, and includes a USB 2.0 interface for fast connection to the desktop. It also includes a two-line LCD screen for easy navigation, and a prominent dial pad for faster operation. www.redingtonmea.com

LIFESTYLE

TDK Trek Wireless Speaker TDK’s Trek Wireless Speaker is designed to deliver exceptionally clear sound while on-the-go. Additional product features and benefits include Bluetooth v2.1 for high-quality wireless audio and Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device. The TrueWireless Stereo allows pairing of two Trek Micro speakers for stereo audio. It comes with rechargeable battery that lasts up to six hours and can be charged on the go. The 3.5mm auxiliary input plays music from any device with a headphone jack and the 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled.

PLAY N750 DB Wireless Dual-Band N+ Router Belkin’s exclusive MultiBeam antenna technology gives users maximum throughput while minimizing dead spots for optimized video streaming from multiple devices, virtually anywhere in your home. Get the fastest dual-band speeds for video streaming and gaming—up to 300Mbps (2.4GHz) + 450Mbps (5GHz) with this device. Users can connect an external hard drive for easy sharing of photos and files, and connect a printer for wireless printing from any computer in your home through the two USB ports. Four gigabit ports let users connect multiple computers or devices for ultra-fast network speeds and file sharing.

WPS/WPA2 encryption standards and preset security settings get you up and running safely. One-touch Wi-Fi Protected Setup (WPS) securely connects multiple computers and devices with the push of a button.

Users can enhance their online activities with Belkin’s integrated apps, self-healing, video mover, print zone and memory safe.

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WD My Cloud Western Digital’s personal cloud storage solution— My Cloud— allows you to keep content safe at home and get abundant storage with fast performance. The customer can store, organise and back up photos, videos, music and important documents all in one place. What’s more, you can use the company’s free apps to upload and access and share content from anywhere with any device. It also allows you to transfer files between personal cloud, Dropbox and even other public cloud accounts using the company’s free My Cloud mobile app. The capacity of your personal cloud can also be increased by attaching a compatible USB 3.0 directly to the USB expansion port on the My Cloud drive.

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Intel

Empowering partners Adib Rajji, META Branded Program Manager, Intel Corporation, takes reseller partners through its Intel Technology Provider (ITP) Program

Adib Rajji, META Branded Program Manager, Intel Corporation

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What is the Intel branded distributor program?

When you mention Intel distribution, the first thing that comes to most people’s minds is components.

Today, Intel also offers a branded distribution program which adds value for distributors whose core business is distributing finished products from multinational companies with Intel Inside.

What are the key objectives of the Intel branded program?

The main objective is to expand branded reach and impact on the supply chain to influence sales of the latest Intel technologies into the marketplace.

Currently, the main focus is to accelerate tablet and 2in1 adoption (2in1 devices blend Intel level performance with exceptional mobility in one incredibility versatile, highly capable laptop tablet device), and also to drive recruitment of branded resellers and retailers to our ITP program.

“The main objective is to expand branded reach and impact on the supply chain to influence sales of the latest Intel technologies into the marketplace.”

What is the ITP (Intel Technology Provider) Program?

The ITP program is a global membership program for businesses that resell or recommend Intel technology, including resellers, retailers, system builders, service providers, solution providers and independent software vendors.

How can a reseller who is purchasing Intel based systems earn points on their purchases?

Resellers can join the ITP program to earn points on their Intel-based systems and components purchases from an Intel Approved Supplier.

Resellers can use points to order vouchers than can be redeemed via an Intel Approved Suppliers to purchase new Intel based products. There are at present 17 Intel Approved Suppliers serving the META (Middle East, Turkey & Africa) region.

Why should a reseller purchase from an Intel Approved Supplier?

How to join ITP program Where do I start?

Join Intel Technology Provider (ITP) to start earning points right away.

Am I eligible?

All Intel Technology Provider partners are eligible to earn points. Gold and Platinum

partners can additionally spend points on a range of rewards.

marketing materials for your website or store.

How do I spend my points?

Spend your points at Gold and Platinum tier on rewards that will benefit your business such as latest generation Intel processors and high quality

Learn more Want to know how to upgrade to gold or platinum? Or what you can spend points on?

Visit: www.intel.com/ technologyprovider

Not a member? Join NOW! www.intel.com/technologyprovider

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The reseller will be able to earn points right from the start on their purchases of qualifying products.

In addition, members receive benefits which help them succeed including comprehensive training on the latest Intel technology, high quality marketing materials and invitations to exclusive partner events.

What kind of rewards can resellers redeem points for?

Resellers can spend their points on rewards such as: • Latest generation Intel-processors & components • PC’s and devices with Intel inside • Intel branded merchandise and marketing materials • Travel and accommodation for exclusive events

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HP

Leading the pack Pawel Miszkiewicz, Printing HW Category Manager, Imaging & Printing, PPS, HP Middle East, sheds light on print security trends and measures to stay proactive.

What are the key market trends in IT security in the printing segment?

Have you ever sent a document to the printer, and then forgotten to pick it up until hours later?

Internal data breaches are the most frequent type of breaches for businesses, as confidential information is often left sitting on a printer. A recent study found that nearly 90 percent of enterprises have suffered at least one data loss through unsecured printing. IT security spending continues to grow, as regulatory fines are enforced and security breaches are on the rise across all industry. As the cost for a single data breach is significant (on average USD 5.4 M), the increase in IT spending are being justified, especially since the threat is real and 65 percent of these threats are actually internal.

Pawel Miszkiewicz, Printing HW Category Manager, Imaging & Printing, PPS, HP Middle East

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Isn’t print security neglected by companies in the region?

Most companies have taken limited actions when it comes to developing a comprehensive print security policy. You invest in several security measures for your PCs like network security, access controls, monitoring and management, system updates such as BIOS and operating systems, device security or data protection. Network printers and MFPs pose the same risks as a PC on the network and need all these similar security measures put in place. Plus they introduce additional risk in data protection and document security. Let’s go one by one.

First point network security - data in transit, potential entry point to network or cloud access. Second point access controls - lack of access controls can lead to unauthorized use or abuse of devices, functions, and data. As for a PC, monitoring and management is equally important - not monitoring print fleet security leads to non-compliance to corporate policies or industry regulations, outdated firmware means missing security patches. Next point will be device security - device or hard disk theft can lead to loss of sensitive data thus data protection - data on hard disk, data-in-transit (secure email, capture and route, secure print or mobile print) will be another risk. Last point is document security, which creates additional risk

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“Our goal is to protect assets and resources while helping to comply with today’s regulatory environment.“

around the physical document. Documents left in output trays can be seen or taken, tampering or altering of printed documents (e.g., birth certificates), sensitive media in input trays (e.g., checks) can be stolen and misused.

How can HP ME help enterprises stay a step ahead of security threats and be proactive?

HP is the world’s largest provider of security solutions and services. At HP, we help our clients establish a comprehensive security strategy that encompass key areas of the technology infrastructure—from the data center to desktops and printers—across the enterprise and via the cloud. While other companies only focus on securing at the device, we don’t stop there. HP addresses people, processes, technology, and content. Our goal is to protect assets and resources while helping to comply with today’s regulatory environment. As HP, we are providing the solutions our clients need through the most complete set of products and services in the industry from across the company and also the expertise to put them all together. We tailor a solution to meet specific challenges, goals, and industry demands.

Could you elaborate on HP ME’s offering in the print security portfolio?

We’ve unveiled a portfolio of hardware, software and services designed to help companies increase the security of their print

environment. Here are a few of the devices, services and solutions we’ve developed to help you manage security threats—whether internal or external, digital or physical. Our new HP LaserJet Enterprise flow MFP M630 includes more than 200 embedded security features, providing the level of security enterprises require without compromising durability or workflow. The device also features near-field communications (NFC) touch to print to make mobile printing simple. HP Imaging and Printing Security Center (IPSC) 2.1 help organizations simplify security deployment and monitoring for large HP printing fleets. This reduces network security risks and improves compliance without the burden of additional costs. The ability to automate deployment of unique identity certificates across a fleet can save your enterprise business up to 999 man hours in the first year of implementation, allowing you to focus on other IT issues. HP Access Control Printing Solutions, this powerful management software helps you secure print jobs and devices, improve workflows, and monitor printing practices – all while reducing costs and supporting organization-wide security, compliance, and environmental initiatives. HP Trusted Platform Module – a simple accessory to help protect customers ‘out of the box’.

Furthermore most of our high-end MFPs come with a fully encrypted hard drive to fully protect our customers’ sensitive information.

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Products from HP

HP Color LaserJet Enterprise MFP M680 series HP’s Color LaserJet Enterprise MFP M680 series enables users to stay productive irrespective of whether in office or on the go. Customers can get a lot more done, faster. Twosided documents can be scanned in a single pass and there is no issue of missed pages or having to flip the pages manually by hand. Its pull-out keyboard allows users to enter data more quickly and accurately. Users can also scan and send digital files directly to email, SharePoint, network folders or the cloud. The MFP gives customers the convenience of printing without wires or even a network through the optional wireless direct printing feature. Not only can it enable fast prints from any device but the user can also simply walk up and print from the USB drive. The MFP can tackle high-volume printing with a paper capacity of up to 3,100 sheets.

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HP Officejet Pro 6230 ePrinter HP’s Officejet Pro 6230 ePrinter is designed for productivity and mobile printing to keep business moving – at work, home or on the go. The device uses original HP pigment inks for vibrant and durable prints. Customers can count on a better value for frequent printing with original HP high-yielding individual ink cartridges. The device boosts productivity with speeds up to 18 pages per minute (ppm) balckand0white and 10 ppm in color. Customers can save up to 50 percent on paper with automatic two-sided printing of documents and borderless colour brochures.

Users can print wirelessly from multiple devices such as smartphone, tablet and notebook – no router or access to local network is required. It can be easily connected to the user’s local network and the Internet, wirelessly or using the 10/100 Ethernet port.

HP Officejet Pro 6830 e-all-in-one-printer The HP Officejet Pro 6830 e-all-in-one printer delivers professional colour documents for business for up to 50 percent lower cost per page than lasers.This e-all-in-one is designed for productivity with smart features and mobile printing to keep business moving – at work, home or on the go. While it has several similar features to the Officejet Pro 6230 ePrinter, it also easily manages all the user’s tasks and access apps with a simple tap and swipe on the 6.75 cm touchscreen.

It frees up time and enables quick copying, scanning and faxing of multipage documents with the 35-page Automatic Document Feeder. The printer can handle large print jobs thanks to the 225-sheet paper tray and also conserves resources without falling back on performance.

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MMD & AOC

Displaying value The Shelf discusses with Vineeth Sebastian, Regional Sales Director, MEA, MMD and AOC, on the company’s channel strategies and plans.

Could you give a brief on AOC and MMD? AOC and MMD are sister companies, AOC is responsible for AOC brand of display solutions, while MMD manages independently the Philips brand of monitors. Both AOC and Philips brands put together currently are one of the leaders in the monitor market across EMEA region. AOC and MMD are ‘Display specialists’ and bring in the most advanced display solutions to the Middle East Africa region.

Vineeth Sebastian, Regional Sales Director, MEA, MMD and AOC

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What are your expansion plans for the region?

Last year we opened our own office in Dubai in order to cater to the rising demand for our products in the Middle East and Africa. Ever since, it has been our endeavour to enhance our channel base across the length and breadth of the region. We have been able to

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MMD & AOC

set up an efficient distribution infrastructure that will go a long way in increasing our footprint across the region. We will continue to invest our resources in channel development, channel enablement, and awareness for both of our brands. We also intend to deploy more feet on the ground to cover more countries and support our channel partners.

line range of products mainly USB monitor, Android and Windows-based all-in-one touch monitors, as well as gaming monitors with NVIDIA G-SYNC feature. While MMD, which is responsible for Philips brands of monitors features all-in-one touch monitors, SoftBlue, gaming monitor with NVIDIA G-SYNC feature, clinical review monitors and displays with high resolutions.

What are your market differentiators?

We are ‘display specialists’ with decades of experience solely in developing display technologies and manufacturing world-class capabilities to offer state-of-the-art product line, which suits various segments of the economy.

Philips monitors are positioned as a reliable and a corporate brand for the enterprise and SMB customers who look for B2B business solutions.

Whereas, AOC brand of monitors are positioned as a consumer friendly, stylish, more suitable for the price-conscious customers. Together with both the brands, we offer the largest of monitors in the world and that sets us apart from other players in the market.

What are your latest channel initiatives?

We have witnessed growth in the region and we foresee immense potential that needs to be harnessed. We are a 100 percent channel oriented organization and we like to work closely with our channel partners and resellers to expand market. There are challenges working in this region but the opportunities are much bigger then these challenges for us to drive growth. We are looking to grow our channel base in the Middle East and Africa regions, and we expect this will help us realize our objective.

With two leading brands Philips and AOC under our belt, we have the largest portfolio of display solutions to offer at various price points to suit an individual to corporate requisites and budgets. We are investing heavily into resources, manpower and marketing to push the brands further into high growth trajectory.

What are your key display solutions?

We boast a wide range of display solutions between the two brands. AOC carries the style

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“We are ‘display specialists’ with decades of experience solely in developing display technologies and manufacturing world-class capabilities.”

Which are the new areas that you are looking to expand your product portfolio to?

We are a continuously evolving company and has mastered the display technology over years, we plan to expand our product portfolio beyond monitors by introducing tablets, phablets and smartphones in the near future.

What is your company’s main priority in 2015?

One of our strategic goals is permanent growth. Therefore, balanced position in all markets in which we are present is of strategic importance. We had started in the Middle East and Africa region with our two brands only few years ago and we have already established a strong position in many markets. We expect the market for monitors in the region to show long-term growth, different from many saturated markets around the world. We aim to establish ourselves, also in the MEA market, as a leader in innovations. We are determined to cover B2B and B2C markets with not only comprehensive product offering and services but also to improve our regional coverage.

And as an ultimate goal, we aim to strengthen further our partnership with key distributors and resellers in the region.

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Products by MMD & AOC

Philips 241P6QPJES Philips 241P6QPJES is powered by SoftBlue display technology that reduces eye fatigue by eliminating emissions of blue light at harmful wavelengths, helping to mitigate the negative impact on eyes and improve well-being. Unlike softwarebased approaches, the SoftBlue display works using a new technology which changes the peak of the blue-chip in the LED. It does this without detracting from color fidelity or brightness, so users can enjoy accustomed image quality without the prolonged detrimental effect of blue-light exposure.

AOC U3477PQU AOC’s U3477PQU is an UltraWideQuad HD monitor, delivering3440 x 1440 resolutionat a cinematic 21:9 aspect ratio.

Equipped with a wide range of connectivity options, including DisplayPort 1.2, HDMI and MHL, the 77P Series monitor provides an expanded view for greater productivity in graphically intensive professions. The Picture-in-Picture and Picture-by-Picture function allows simultaneous display from two input sources.

AOC Flicker Free technology reduces eyestrain commonly caused by pulsed backlight control, and the 4 way adjustable stand makes it easy to maneuver such a large display for maximum working comfort. Surveillance and monitoring centers will appreciate the inclusion of RS-232 for remote control.

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Products by MMD & AOC

Philips S231C4AFD

AOC G2460pg AOC’s NVIDIA G-SYNC monitor eliminates screen-tearing and minimizes display stutter and input lag. Be immersed in the clearest on-screen action while maintaining that competitive edge over other players, with agile 144Hz refresh rate and 1ms response time for highest frame rate and no lag. No more screen tear, display stutter, and input lag as you dominate your competitors with the ultimate gaming monitor powered by NVIDIA G-SYNC technology for the smoothest and fastest gaming experience yet.

Philips S231C4AFD is a Smart All-In-One monitor powered by Android for exciting multimedia, gaming and quick Internet access. The new monitor features brilliant 16:9 widescreen viewing with full HD support for immersive entertainment experience. It produces sharp, flicker-free progressive scan pictures with superb brightness and colours, enabling users to stream HD movies in compelling viewing quality, complemented by superb stereo sound.

AOC u2868pqu At 28 inches in size, the AOC U2868PQU Ultra High Definition Monitor provides an expansive display area.

Equipped with a 4K Ultra HD display panel, it has a stunningly detailed resolution of 3840 x 2160 – equivalent to four Full HD displays – combined with 10-bit Deep Color that ensures more realistic hues with smoother gradients. Used for dedicated image editing and display, its exceptional accuracy will add comfort and convenience to CAD/CAM and other graphic design professionals.

With an impressive1ms (GTG) screen response time, it is well suited to video and animation, with every moment of intense action in movies and games delivered smoothly and without stutter. The AOC U2868PQU sits boldly on an ergonomic base, making it easy for users to tilt, pivot and swivel the monitor to just the right position.

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U3477PQU

UltraWide viewing, enhanced productivity Expand your possibilities with the spacious 34-inch WQHD monitor. This 21:9 display offers UltraWide 3440 x 1440 resolution for gorgeous detail and more room to get things done. Built-in 7-watt speakers and 1.07 billion colors complete the cinematic experience.

The extra space lets you split your screen into multiple panes for increased efficiency. Use picture-by-picture mode to display a spreadsheet and financial software or picture-in-picture to watch a movie while you chat with a friend. Connect devices, peripherals and even a second computer with HDMI, DisplayPort, and USB 3.0. With so much space, you’ll always see the big picture.

Backside profile

Pivot funtionality

Ultra slim profile

PRODUCT DETAILS • Inputs: D-Sub, DVI-D, HDMI, USB 2x 2.0, 2x 3.0, MHL, DisplayPort • IPS Panel • 5ms GtG • 3440x1440 @60Hz • 300cd/m 2 • Special Features: Speaker(2x 3W), Height Adjustment (130mm), Pivot, Swivel, Tilt (-5 /+24), VESA Wallmount (100x100mm)

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Issue 05

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Xtouch

The magic touch XTOUCH’s CEO, Bruce Chen, shares the company’s go-to-market strategy for the region, with The Shelf.

XTOUCH is a recent player to the Middle East market, how do you stack up against competition, especially when you consider the extremely crowded smart devices segment?

Yes, XTOUCH is a very young brand and that’s where our strengths are. We are young, energetic and passionate about our brand. There are many brands available in the market and the competition is fierce, however, the smartphone market is growing at a healthy rate worldwide, which means there is room to accommodate more brands. We are confident that with the kind of

Bruce Chen, CEO, XTOUCH

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trendy, feature-rich, cost-competitive and value for money smart devices we offer, we have created our own niche in the market and acceptability has increased over the period of time. We will continue to offer better user experience to our existing and new customers.

What are the opportunities present in this market?

There are infinite opportunities present, especially in emerging markets. The CAGR for smartphone has been over 30 percent in EMEA region, which is our focus market. We are very proud to be in Dubai as we do not sell in China. We design our products according to the market requirements in EMEA region. In tablets, our growth has been spectacular. We have been recognized as top five brands in the UAE market by recent IDC report.

We are upbeat about the market and ready to seize any opportunities. Though we are a young brand, our growth has been impressive - we have grown over 820 percent over the last three years.

What is your go-to-market strategy for the region?

We have been working on pull and push strategy together with a right kind of marketing mix for uniform and consistent communications. We have

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“We are reaching out to all corners of Africa from Egypt in the north, Nigeria in the west, Kenya in the east and South Africa in the south.”

been increasing our footprints in the region and expanding our products offering. In the UAE, the power retailers are dominant players while in other GCC countries, independent retailers are dominating the markets. We are addressing both the channels in a proper manner. There has been a demand shift from feature phone to entry level smartphone with all social media enablement and we are working hard to keep offering better products in this segment as well as multimedia focused large screen smartphones that are 5-inch and above.

What plans can the regional channel partners expect from XTOUCH in 2015?

The regional channel partners can expect a better product mix and competitive prices. We are redefining our product portfolio with respect to all our products. We will be launching new series of smart devices in coming months.

Will you continue to focus on the value segment?

Yes, we will continue to focus on the value segment. We kind of own that segment with our product offering. But for us, value doesn’t mean rock bottom price rather we offer products, which means better specifications with better pricing.

However, it doesn’t mean that we will not be offering high end products.

You have begun operations in Africa earlier in the year, could you elaborate on your expansion strategy?

Africa is core to our market development strategy.

We already have offices in South Africa, Nigeria and Kenya. We are reaching out to all corners of Africa from Egypt in the north, Nigeria in the west, Kenya in the east and South Africa in the south.

In most of the region, we are working with our esteemed partner, Redington, for the distribution.

Our products are sold in many countries in Africa not only in the four countries mentioned here.

Can you comment on the evolving regional channel landscape?

Channel landscape in the region is evolving continuously. Not many years ago, independent retailers and mom-and-pop stores were the dominant players in the market. Now some of them have developed into organized retails with multiple branches. In the UAE, organized retail is stronger that unorganized one while in some other GCC countries, unorganized retail continue to be dominant. Africa has distinct market dynamics, which greatly varies from country to country. Some of the larger countries show the growth of power retailers while other are still traditional markets.

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Products by XTOUCH

PF10 XTOUCH’s PF10 is an ultra-large tablet featuring a 10.1-inch HD screen, however is only 10mm in thickness and weighs 540g only. It supports WCDMA 2100 and users can make calls through 3G network at any point from any place. With fast connect and a large display, it enables easy face-to-face video chats. Based on the energy-efficient dual-core ARM Cortex-A7 processor, MT8312D features a cost optimized system level design, which simplifies product development, reduces manufacturing costand speeds up the time to market. It also features 5 points capacitive touch screen and 1024x600 resolutions display. Operating with Android 4.4, it comes with enough storage space – 1GB RAM and 8GB for massive storage besides 32 GB external storage. The device can also last a long time without plugging in to charge, thanks to the 4500mAh battery – 5 hours for video and at least 9 hours for web surfing.

PF73 The PF73 from XTOUCH is both a tablet and a mobile phone. It supports 2G and 3G networks. The device comes with a built-in SIM card, enabling users to stay in touch without hassle. With a dual-core 1.0 Ghz processor, it supports multitasking.

Pages and applications can be loaded effortlessly and can be run smoothly without interruption. Its built-in Android 4.2.2 intelligent operating system bring sensitive touch experience and simplified UI. The 7-inch WVGA high definition display offers users a large canvas for creative ideas and leisure. It also supports 5-points capacitive screen and it consumes low power.

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Win With an 8-inch 800x1280 full HD IPS screen, this device from XTOUCH features an enhanced Intel processor and optimized Windows 8.1 operating system. It is powered by a quad-core 1.33 Ghz processor enabling it to handle intensive tasks.

The Office 365 activation code is included with the device and the users only need to have a Microsoft account, download Office and activate with the code. It has 1GB RAM and 16GB massive storage, which is expandable up to 32GB. It supports a back camera of 5MP and a front camera of 2MP.

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PL73 The PL73 is a dual-SIM phone tablet from XTOUCH. The 7-inch 800x480 WVGA resolution display works on Android 4.2 operating system and comes with 4GB storage space that can be expanded up to 32 GB through the micro SD card. It supports 5-points capacitive touch screen and features both front and back cameras of 0.3MP. With long lasting battery, the device supports Bluetooth and WiFi 802. Users can achieve maximum productivity through minimum effort.

For more information, please write to sales.volume@redingtongulf.com

Issue 05

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Microsoft

Profitable partnerships Fadi Farhat, Gulf Distribution Manager, Microsoft Gulf, elaborates on the Microsoft Cloud Club promotion benefits for its partners.

Could you discuss Microsoft Cloud Club promotion briefly?

Microsoft Cloud Club promotion is primarily focused on cloud product offerings such as Office 365 and Azure. It is a well thought out promotion created to entice all the stakeholders of the business, be it a partner distributor, partner reseller, partner resellers’ sales team. The idea was to encapsulate all the benefits such as incentives, rewards, trips, training, and migration services, all under one promotion. This way the promotion offers benefits to all and can help in influencing the decisions.

Fadi Farhat, Gulf Distribution Manager, Microsoft Gulf

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What kind of benefits can partners expect from Microsoft?

Partners are offered benefits against their sales target, to sum up - incentives are planned for reseller partners’ sales team, three-day trip to Hongkong for partners, migration support on Office 365 and Azure against deal order and

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product training and recognition. I am confident that partners are sure to gain much more by this unique promotion.

What do partners have to do to avail these benefits?

Partners have been given achievable business targets to make themselves eligible towards incentives and trip. The training is open to all the partners who are keen to know more about the products and their offerings. The FREE Office 365 migration support that we are talking about is offered on the deal size, that is first 20 seats and for Azure, the minimum order value has to be 5000 USD. Partners can avail these benefit by achieving their business target and objective.

Are there any other highlights?

Our attempt is to highlight this all-inclusive promo package to promote Office 365 and Azure extensively and offer benefits, thus create a winwin situation for business and its partners.

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Redington recommends Microsoft Software

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Issue 05

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Event report

Redington organizes partner conference Technext

Qatar: Microsoft Office 365 & Azure presentation in progress

Qatar: Presentation on Protection and Migration of Physical, Virtual & Cloud by Vision Solution

Redington Volume had organized one-day conferences in Kuwait and Qatar for channel partners last month, called ‘Technext’. The event provided an opportunity for the distributor’s vendor and channel partners to come together and share a common platform to discuss the latest market trends and product innovations.

With more than 120 partners attending Technext, the conference was a resounding success. It featured a number of presentations on products and market related topics, which was enlightening for the partners.

Q&A session

Session on HP Partner Proximity program

Microsoft gave a detailed presentation on the advantages of selling Office 360 and Azure while WD presented on surveillance and NAS. HP shared insights and updates about its business partner programme – Proximity – at the event. Vision Solutions educated the reseller audience on protection and migration of physical, virtual and cloud.

With an overwhelming response for the event, Redington Volume is keen to optimize its scope and value add, and highlight the crossselling opportunities across the brands it has in the portfolio. Here is a selection of images from the conference.

Kuwait: Microsoft presentation session

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Qatar: WD presentation on Surveillance & NAS

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Reseller interview

Sustaining success

is maintaining client relationships and never giving our clients a reason to complain. That is actually a lot tougher than it sounds, because it involves customer service, a fast and efficient team, pricing and availability at all times.

Sachin Gehani, Director, Accent Office Supplies, shares market strategies and business focus for 2015.

Are there any consumer trends that are governing the sector?

The export sector has been diminishing more and more and it appears that the corporate sector is becoming more powerful. This is from the clients’ side. From a suppliers’ perspective, power retailers and e-commerce have picked up huge momentum.

In order for resellers to survive, we must pull up our socks and provide value-added services.

Can you share some highlights at Accent Office supplies for 2014?

Accent won the partner of the year award from Canon Middle East due to the outstanding efforts in selling a wide variety of Canon products over the last financial year. Apart from this, Accent was also awarded a ‘sales revenue award’ from APC. These awards reflect Accent’s vision to grow in a variety of fields and constantly endeavour to find new revenue streams, and excel in them.

Going forward, what is your business focus?

Growth, growth and growth. A huge effort in marketing and a huge investment in newer and better products to generate higher revenue and margins will be our focus. However, it should be said here that this is not easy to achieve. One must constantly be on their toes at all times.

How do you plan to expand your business in 2015?

Our growth model is simple – to excel in whatever we put our hands into. There is a dedicated team to look after every region and all clients’ requirements.

In 2015, we plan to add agencies for certain brands that we are currently working on as well as to open branches in other key countries. The process is already ongoing but the turnaround time is taking a bit longer than expected. All that should be ironed out and we should be ready to go in 2015.

What are some recent market initiatives that you have undertaken?

Participating in GITEX every year is a given. Besides that, we also participate in a number of exhibitions overseas to increase our market presence. We also undertake a number of branding initiative to improve our brand value.

Can you discuss your product portfolio?

Broadly it includes printers, printer consumables,

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notebooks, desktops, LEDs and accessories.

However, we are constantly evolving and still treat ourselves as a fairly young company. We are always looking for new products and initiatives to drive ourselves forward.

What is your market strategy?

Client relationships have always been the key to our success. Yes, pricing and product range are also important. However, what is more important than that

“Client relationships have always been the key to our success. “

Can you discuss the support Redington has given you?

Redington has been phenomenal. What sets Redington apart is the wide product and brand portfolio, also having dedicated account managers for each brand is a big plus. I must commend one of Redington’s strategies – their policy of market visits. Each week, at least one representative from Redington personally visits the entire market to get a feel of what market trends are there at the moment.

This helps Redington stay ahead of the game as compared to other distributors.

Anything else you would like to add?

Our motto: Come, partner with us, and you will experience first-hand, what it’s like to deal with true professionals.

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Final take

All that begins well‌ Having commenced the year on a positive note, the regional market is well down recovery road from the economic upheaval it experienced a few years ago. However, contrary to expectations, the latter part of the year was relatively quiet. While the retail sector has performed exceptionally well this year, we have failed to see a similar sense of buoyancy in the regional channel space. Over the last one year, the Middle East channel has experienced several swings in fortune with market volatility and protracted weak demand impacting business and the industry on the whole.

A silver lining for the channel amid a weak IT spending environment has been strong growth in demand for product categories such as tablets and smartphones. What has fueled growth in the devices market is innovation combined with inspiring form factors. A case in point is hybrid devices that are both laptops and tablets in one, which grabbed consumer attention. It might only be a fraction of the overall mobility product market, but it is still a lucrative market that offers very healthy margins.

Over the year, we have seen the IT product industry shifting the focus more towards mobility products, which was initially dominated by a few large brands, and we expect the demand to be robust next year as well. This demand is being driven by the independent retail channel and the growing acceptance of mobility solutions within verticals such as education and hospitality. We foresee more and more industries following suit as they adopt mobile computing to satisfy the evolving user demands and this ‘mobile-defined world’ spells good sales opportunities for partners.

At Redington Gulf, this has been an eventful year. We have had our biggest ever presence at GITEX and clocked a year-onyear growth at both the editions of the show. The holiday season will help us to close the year on a high note and now with the Dubai Shopping Festival around the corner, we are bullish that the market sentiment will remain positive.

Sukhil Nair, Vice President - Systems Group , Redington Gulf

We look forward to continuing our relationship with our vendor and channel partners into 2015 and will also focus on expanding our portfolio.

Wish you a great year-end and a prosperous 2015.

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Makes [ any room ] better Intel-powered All-in-One PCs go from Desktop PC to portable HD TV to giant tablet.

Š 2014 Intel Corporation. All rights reserved. Intel, the Intel logo, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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Issue 05

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