Leading Hotels – Teacher Support for Activities 1-3 Here are some possible approaches to the activities and some suggestions for answers. Activity 1 If using hard copy, learners can work out the ranking by the number of hotels in the UK and write the order on the table. Learners could then reproduce the table to reflect the revised order/ranking. Learners can do this either by hand or by entering the figures into a table in a word-processing file or into a spreadsheet. If the activity is presented electronically, learners can use the Word ‘sort’ facility for tables to revise the list so that hotels are ranked by number of hotels in the UK (descending). In preparation for Activity 2, learners may also create their own spreadsheets using software such as Excel. Table 1(S) on the next page shows the table in the revised order, ranked by number of hotels in the UK.
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TABLE 1(S): TOP 10 HOTEL GROUPS WITH MORE THAN 200 BEDROOMS IN THE UK TO 31 AUGUST 2008 (RANKED IN ORDER OF NUMBER OF HOTELS IN THE UK)
Ranking
Company
No. of Hotels in UK
Brands
1
Whitbread Hotel Company
2
Travelodge Dubai International Capital
3
Best Western
285 Best Western
4
Intercontinental Hotels Group (IHG)
256 InterContinental (1), *Crowne Plaza (18), *Holiday Inn (116), *Express by Holiday Inn (120), Staybridge Suites (1)
5
Accor Hotels
130 *Sofitel (3), Novotel (31), Mercure (29), Ibis (50), Etap (12), Formule 1 (5)
6
Wyndham Worldwide
107 *Days Inn (25), *Days Hotel (10), *Ramada (65), *Ramada Encore (6), Wyndham Grand (1)
7
Hilton Hotel Corporation
71 Hilton (69), *Garden Inn (1), *Doubletree (1)
8
De Vere (AHG)
62 De Vere Hotels (12), Village (20), Venues (30)
9
Marriott International
52 Renaissance (3), Marriott (48), JW Marriott (1)
10
Carlson Hotels Worldwide
40 *Radisson (11), *Park Inn (19), *Country Inns & Suites (1)
518 Premier Inn (+) 333 Travelodge (+)
* Some or all franchised to another operator Source: These figures for the year to 30 August 2008 show the leading hotel groups in the UK (based on the number of bedrooms). The figures are from British Hospitality: Trends and Statistics 2008, published by the British Hospitality Association, as reported on 5 December 2008 on the website www.caterersearch.com. This table shows the number of hotels each group has in the UK and their brands.
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Activity 2 Learners may draw a bar graph by hand or using appropriate software, as shown below and in the downloadable Excel file. Ranking Hotel group 1 Whitbread Hotel Company Travelodge Dubai International 2 Capital 3 Best Western 4 Intercontinental Hotels Group (IHG) 5 Accor Hotels 6 Wyndham Worldwide 7 Hilton Hotel Corporation 8 De Vere (AHG) 9 Marriott International 10 Carlson Hotels Worldwide
Total hotels in UK 518 333 285 256 130 107 71 62 52 40
Leading hotel groups in the UK (based on number of bedrooms) - chart showing total numbers of hotels in the UK in each group in August 2008 600 500 400 300 200 100 Tr W av hi el tb od re ge ad D H ub ot ai el In C om te rn pa at ny io na In te lC rc ap Be on ita s tin l en t W e ta l H ste rn ot el s G ro Ac up W co yn rH dh ot am H el ilt s W on o rld H ot w el id e C or po D ra e tio Ve n M re ar (A rio C ar H tt G ls In ) on te rn H ot at el io na s W l or ld w id e
0
Source: British Hospitality: Trends and Statistics 2008, published by the British Hospitality Association.
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Activity 3 This is a good opportunity to introduce learners to well known hotel brands and companies, and to discuss terms such as companies, groups, chains, brands etc. When carrying out their research learners may find that there have been some changes since August 2008, for example in ownership, branding or operational arrangements, in which case they should make a note of these and/or update the tables from Activity 1. Findings will vary according to the local area researched, with top hotel chains being well represented in some areas of the UK and less so in others. It might help learners to carry out their research in pairs. If learners carry out research about different local area, they could share their findings and discuss them with their partner, in a group or with the rest of the class.
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