3 Reasons Digital Marketing Is Your Competitive Advantage | RMI Health
Response Mine Health
3390 Peachtree Rd Suite 800 Atlanta, GA 30326 | responseminehealth.com
A seismic shift is occurring in healthcare marketing that could shake up the industry. As patients have come to expect access to near real-time information to help drive their decision-making process, traditional ways of advertising are quickly becoming obsolete. In fact, by 2022, more than 53% of all advertising spend will be invested in digital marketing channels. This represents approximately $427 billion in marketing spend each year, across all industries, with over 42% of this being invested in search engine marketing efforts.
As technology evolves, businesses must also adapt their marketing strategies to stay competitive. Getting a late start to digital marketing could mean the difference between having a steady flow of new customers or struggling to retain your current customer base. When you consider the top three benefits that digital marketing can almost instantly provide your company, it becomes clear why this is the most effective marketing approach.
Response Mine Health
3390 Peachtree Rd Suite 800 Atlanta, GA 30326 | responseminehealth.com
More Effective Marketing Even with the most cutting-edge analytic tools, tracking marketing ROI for traditional print or television advertising can be quite challenging. Without better measures to evaluate marketing campaign effectiveness, you could be losing out on key insights to help you better position your products and services in front of your target audience. Digital marketing enables you to reach a broader, more global audience and monitor how much of your marketing spend is driving new sales. The near-instant marketing insights that digital marketing strategies provide make it possible for you to ramp up a winning campaign, or cut your losses before you sink thousands of dollars into a failing campaign.
Better Patient Relationships Digital marketing lets you reach your target audience where they are,, with highly personalized messaging that will resonate with them. By leveraging digital marketing strategies, you can seamlessly stay “top of mind� and in front of your target audience, making it more likely that Response Mine Health
3390 Peachtree Rd Suite 800 Atlanta, GA 30326 | responseminehealth.com
they will use your products or services. The most effective digital marketing strategies enable you to track and maximize every marketing touchpoint along your patient’s journey. This can be through triggered email campaigns, social media posts to drive engagement, or interactive web tools on your website to help your customers get the information they need. Either way, digital marketing gives you the unprecedented ability to better meet your patients’ needs in a highly responsive, highly personal, and highly effective way.
Higher Conversion Rates Getting a new customer, or closing a sale takes time and nurturing. Research has found that it takes between six to eight interactions with a customer before they make a purchase. With traditional marketing this could mean investing in over a dozen costly print, television, radio or billboard ads to hope that your target audience sees the ad at least six times. However, with digital marketing getting those important touch points can be done within a few days, with different marketing messages, all for a fraction of the cost of traditional avenues. By having the ability Response Mine Health
3390 Peachtree Rd Suite 800 Atlanta, GA 30326 | responseminehealth.com
to meet your customers where they are, through the same online channels they already use, your company is better positioned to close more sales, without having to spend more on marketing.
How are you leveraging digital marketing to drive more business?
At Response Mine Health, our digital marketing experts partner with healthcare providers, like you, to redefine how they reach, attract, and engage new customers. Our award-winning strategies have helped our clients carve out an unshakable advantage, while also reducing marketing costs and skyrocketing marketing ROI.
Are you ready to get more out of your marketing dollars? If so, contact us today for a no strings attached digital marketing consultation. Click here to register.
Response Mine Health
3390 Peachtree Rd Suite 800 Atlanta, GA 30326 | responseminehealth.com