Social Media Presence Is Your Competitive Advantage Response Mine Health
Leveraging social media to give you an unshakable advantage will ultimately fall back on how you plan your outreach initiatives, how frequently you update your profiles, and how well you craft your content to resonate with your target audience.
When it comes to differentiating your business, having a robust social media presence can be the key to establishing your credibility and broadening your business’ reach. The traditional methods of connecting with patients such as billboards, radio advertising, and television are all one-way forms of engagement, and offer limited, if any outlets for consumers to interact with your brand.
In today’s highly digital consumer experience, attracting and retaining customers is driven by your ability to provide the real-time information your customers need and in a format that resonates with them.
In a recent nationwide survey, patients between the ages of 21 and 65 were asked to rank what media channels had the most influence on their decision to choose a hospital.
Patients ranked social media as being the most influential 1.3 times more than television, 1.6 times more than radio, and 2.6 times more than print advertising. And, this preference is not only among patients. In an identical poll, doctors were asked the same question and the results were strikingly similar. Doctors ranked social media presence as influencing if patients chose their healthcare services 1.6 times more than television, 4.8 times more than radio, and 8 times more than print advertising. To read more about the role of social media in the patient decision-making process, click here
With over 73% of physicians acknowledging that a hospital or healthcare provider’s social media presence is important to patients, establishing & maintaining social media profiles becomes key in carving out your competitive advantage. But, not all social media outlets are made equal.
Depending on your patients demographics, using one platform over another could mean the difference between your social media presence attracting new patients or going virtually unseen. Among patients 40 years and over, Facebook can be the most influential in providing them with content that they need and precisely when they need it. However, for a younger demographic, exploring outlets such as Instagram or Snapchat may be more viable social media alternatives.
Leveraging social media to give you an unshakable advantage will ultimately fall back on how you plan your outreach initiatives, how frequently you update your profiles, and how well you craft your content to resonate with your target audience.
If you have not optimized your social media profiles to meet the needs of your customers, then now is the time. The digital marketing experts at Response Mine Health have a proven track record in helping healthcare providers strategically position their social media presence to attract, engage and retain new customers. Contact us today to schedule a complimentary social media consultation.
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