Three Crimes
OF THE MARKETING AGENCY 1.
Time sheet fraud No one can say with any reliability the exact number of minutes they worked on a particular project two weeks ago. YET MANY MARKETING AGENCIES DO EXACTLY THIS EVERY MONTH WHEN CREATING A BILL.
2.
Goals Remain Undefined Integrated Marketing Communication should be considered fundamental marketing today. The website must coordinate with external ads. Budgets should be regionally allocated. The call center should mimic the language of direct ads. MARKETING AGENCIES THAT FAIL TO EMBED AND ALIGN THEMSELVES WITH MORE THAN ONE DEPARTMENT DO MORE THAN A DISSERVICE; THEY SET CLIENTS UP FOR INTERNAL CONFLICT.
3.
Costs Unrelated to Results Agencies get paid hourly rates and project fees for producing work that they claim, “creates awareness.” BUT MOST AGENCIES DO NOT GUARANTEE ANY RESULT, NOR EVEN ATTEMPT TO PROVE A RETURN-ON-INVESTMENT.
MARKETING DOESN’T HAVE TO BE LIKE THIS. Response Mine Health is marketing for a healthier tomorrow. We are accountable to the results we generate for our clients. And our word is our bond.
Marketing for a Healthier Tomorrow
www.responseminehealth.com 404.800.9499