Recreation and Environmental Education

Communications & Member Engagement

Continuing our efforts to educate, engage and inform members, the Reston Association Communications team, in collaboration with various RA departments, produced several on-going publications in 2021 to keep members apprised of the association’s activities, programs and operations.

The publications include:

(https://lp.constantcontactpages.com/su/jhCrE4S) – 50 weekly digital issues were published in 2021 focusing on the association’s news and events.

• RA Activities Guide

(https://issuu.com/restonassociation/docs/march_ra_activities_guide_2022) – four quarterly print and digital issues promoting RA activities, events and programs.

• Branching Out

(https://issuu.com/restonassociation/docs/branching_out_spring_2022) – four quarterly print and digital issues focusing on the Walker Nature Center, environmental and wildlife topics. • RA Monthly Activities and Events – distributed monthly to members with WebTrac accounts, this digital publication highlights activities and programs happening each month.

• Cluster Connect

(https://www.reston.org/cluster-connect-news) – a quarterly newsletter to educate and inform cluster association leaders about various Covenants-related matters and programs.

• New Member Welcome Guide – In 2021, to assist new Reston Association members with the association and the activities and programs available to them, a new digital New Member

Welcome Guide was developed and is available online (https://www.reston.org/member-welcome-guide). • 2020 Annual Report – to provide the membership with an update and recap of the association’s prior year’s programs and operations, RA produced an

Annual Report available online for members to view. The Annual Report is now an on-going annual publication. With the pandemic in its second year, RA continued governance and operation of the association with all Board of Directors, Design Review Board, and all advisory committee meetings held remotely via the Zoom virtual meetings.

In 2021, RA utilized its social media channels and website platform extensively to engage and share information with members. Specifically, Facebook, Instagram, Twitter, LinkedIn and the RA website (www.reston.org) were used to educate and inform members about environmental issues, pandemic operational matters, board and committee activities, and to increase member engagement in activities, programs and virtual meetings. RA achieved significant growth in all key social media metrics including followers, impressions, reach and total engagement. Facebook Total Reach exceeded 1.274 million and Total Engagement more than 75,000. LinkedIn impressions were almost 14,000 with Total Engagement of 729 and our Twitter had more than 272,000 Total Impressions.

In addition to regular monthly Board of Directors, Design Review Board and advisory committee meetings, the association conducted numerous special meetings and events throughout 2021 to listen and exchange dialogue with members.

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RA News subscribers

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