ISSUE 03
WHAT’S THE SCOOP? Our LEE loves LOCAL campaign with REstyleSOURCE is gaining tremendous momentum! In February, we had great participation in our second annual LEE loves LOCAL week. The nationally advertised event to promote brick and mortar shopping to consumers got the attention of several magazines and news channels. Traditional Home was so excited about our movement, they sent editor in chief, Ann Main, to Duh for Garden and Home in Pensacola, FL. Ann hosted a panel at the store on finding local craftsmen in
your area. Duh gathered 25 local artists, boat builders, jewelers, florists, cake creators, and craftsman of all kinds and rolled out the carpet...literally, they rolled out artificial turf to cover their parking lot and hosted their LEE loves LOCAL event! The attendance was somewhere close to 300350 people. Everyone that was in attendance spoke to owners Jim and Quinn and repeatedly said, “What an incredible event! You must do this every year!” LEE was thrilled to be a part of starting the dialog with Duh and their local craftsmen, connecting
them with Traditional Home magazine, and creating a movement that inspires the whole community. That’s what this campaign is all about and we look forward to supporting local businesses like yours, as we continue our efforts through events and promotions throughout the year! Thanks for being a part of the MOVEMENT!
WHAT’S THE SCOOP?
THE NEW RESTYLESOURCE UPDATE YOUR INVENTORY Our improved inventory system now automatically updates your store’s online inventory with the click of a button! Associate your Listing with multiple Lines to automatically add hundreds of products to your Listing’s online inventory!
EVENT RECAP LEE LOVES LOCAL TOUR 2015 Our LEE loves LOCAL team traveled thousands of miles to visit dealers across the US during Local Love Week. We enjoyed spending time with our partners and participating in their LEE loves LOCAL festivities!
USE THE TOOLBOX Go to your Toolbox tab on the Dashboard (for Premier Partners) for graphics, tools, and tips to use to promote your business. Sponsored Partners can go to the Product Lines tab and click on the button to go to their Sponsoring Manufacturer’s Toolbox. There you can access graphics and materials to use on social media and in promotions.
GATEHOUSE NO. 1
CHARTREUSE HOME FURNISHINGS
Pensacola, Florida
DUH
GATEHOUSE Costa Mesa, California
LILLIAN AUGUST FINE FURNITURE
E MADISON INTERIOR LIFESTYLES
AMERICANEYE
PINEAPPLES, PALMS, ETC.
Orem, Utah
Greenwich, Connecticut
Los Alamitos, California
Ladera Ranch, California
UPDATE YOUR LISTING Go to your Storefront tab on the Dashboard to check all of your information for accuracy and update any information that should be changed. You can now add your store hours and more social media links so we can direct shoppers to you on REstyleSOURCE and social media.
Washington, D.C.
Jupiter, Florida
LEE LOVES LOCAL | APRIL 2015
SIGN UP NOW TO PARTICIPATE IN OUR LEE LOVES GIVING BACK PROMOTION! During the month of July, we are partnering with our LEE loves LOCAL dealers to give back to local charities across America and Canada. Let’s work together to bring awareness to the positive impact that our LEE dealers have on their communities. Follow the steps below to receive a 5% discount on all LEE orders placed July 1st - 31st. You will be responsible for donating to the charity of your choice. Dealers must have their charity submitted through the event form before June 10th. Any dealers that register after June 10th will not receive the discount. Businesses must have an active page with REstyleSOURCE to participate. Don’t have a Listing on REstyleSOURCE? Contact info@restylesource.com. HOW TO REGISTER: 1. Select your charity. 2. Fill out the event form by clicking on the LEE loves LOCAL tab on the LEE Portal where you will register your charity. Your store and charity will be featured on leeloveslocal.com and restylesource.com. 3. Look for your LEE loves LOCAL (giving back) kit to help promote this campaign.
LET’S GET SOCIAL WITH + SOCIAL TIPS • Share LEE’s posts to bring shoppers into your store for LEE products. • Focus on a few accounts to spend your time on. Instagram, Facebook and Pinterest are our top platforms for social media engagement and promotion. • Post consistently. • Share your design projects with us.
RESTYLESOURCE PREMIER PERKS •
Receive special pricing, exclusives and perks
•
Feature your store in our shoptalk series
•
Connect with brand partners so that we can direct shoppers to your store for lines you carry
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Social media shout outs/support and promotions to feature your business
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Access free graphics to save time and look good with your marketing efforts
• Maximize exposure. • Build your following. • Increase excitement about new products. • Share projects. • Tag us @leeindustries and @restylesource.
Contact info@restylesource.com for more information on becoming a premium partner.
LEE L VES DESIGN Submit your LEE design projects for consideration to Kristin Alber at kalber@restylesource.com to be featured on leeloveslocal.com, restylesource.com, and our social media channels!
FOLLOW US @leeindustries @restylesource facebook.com/LeeIndustriesInc facebook.com/restylesource
HISTORIC CAPTAIN’S HOUSE
CRESCENT BEACH HOME
@LeeIndustries @restylesource pinterest.com/leeindustries pinterest.com/restylesource
MODERN PARLOR
DRAMA WITH PURPLE
LEE INDUSTRIES 210 Fourth Street SW • Conover, NC 28613 www.leeindustries.com
youtube.com/leeindustriesinc youtube.com/restylesource
RESTYLESOURCE 7131 W Ray Road, Suite 13 • Chandler, AZ 85226 www.restylesource.com