ISSUE 05
WHAT’S THE SCOOP? This Spring Market, We are reflecting on a successful season of events. LEE Loves Local events took place across North America, celebrating local businesses and artisans and the unique regional flavor of each location. A highlight was the LEE Loves Local event hosted by Sonoma Country Antiques, featuring a curated selection of local artisans and a panel discussion led by Editor in Chief Ann Maine of Traditional Home. Our hearty thanks go out to the 234 dealers who served as ambassadors and promoted local in their communities. The LEE team visited many stores & showrooms hosting LEE Loves Local events during this year’s week of festivities, including those in Miami, Chicago, Atlanta, Washington,
DC., Seattle, Phoenix, San Francisco and New York. We’d love to come to your city next year, so start planning now, and join us as we continue the local love with us in 2017! What’s next up in 2016? This Spring, Editor Leslie Rascoe of Milieu, and Rozanne Jackson, owner of The Iron Gate will be joining us for our LLL forum on Monday, April 18th at 5:00. This summer, we look forward to participating in the Coastal Living Showhouse in Bridgehampton, New York, which kicks off June 10th and runs through September 5th. Sign up now for LEE
Loves Giving Back, a great opportunity to energize your community and engage local charities. Our annual event gives participating dealers a 5% discount on all LEE orders placed in the month of July, and allows stores to donate at least the 5% to a local charity of their choice. Last year, over $110,000 was given back. Don’t miss the chance to sign up by June 10th and join us in giving back across America and Canada. Thanks for joining us and taking part in the LEE Loves Local initiatives, let’s continue the good work we are doing together.
WHAT’S THE SCOOP?
UPC O M ING EVENT S JUNE 10TH - SEPT 5TH: Coastal Living Showhouse Bridgehampton, NY
EVENT RECAP LEE LOVES LOCAL 2016 With over 220 Local Love events all over North America, the third annual LEE loves Local was a huge success!
Designed by Meg Braff
....................................... JUNE 3RD: Relay for Life We are proud to be part of the 4 million people in over 20 different countries that help save lives through Relay for Life. This year, we have over 280 team members participating in the June 3rd event. Furthermore, we have already raised over $14,000 of our $25,000 goal. Our participation in Relay for Life not only strives to benefit people within LEE, but it also enables us to benefit people around the world.
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BUNGALOW AZ
PAYSAGE HOME
GATEHOUSE NO. 1
MACK HOME Columbia, SC
Scottsdale, AZ
Orem, UT
Wilmington, NC
LEE LOVES LOCAL IN SONOMA Traditional Home and Lee Industries, Inc. hosted a celebration of all things local – featuring curated artists, vendors, and food purveyors from the Sonoma areas who put their wares on display for a 5-hour shopping event at Sonoma Country Antiques. Traditional Home Editor in Chief Ann Maine led a lively panel discussion with local designers.
JULY 1ST - 31ST: LEE loves Giving Back Take a look on the next page for information on registering your Giving Back event and charity.
LEE LOVES LOCAL | APRIL 2016
RELAY FOR LIFE Here at LEE, we prefer to lead by example. One of our most important leadership endeavors involves being an example of giving back to our communities. As July quickly approaches, we want to share why LEE loves giving back. For the past three years, LEE has been a strong supporter of Relay for Life. Relay for Life is a community-based fundraising event of the American Cancer Society. LEE has joined the fight against cancer partly because so many members of our famiLEE have been touched by this disease. For us, this is a way to show our enduring support and to energize our famiLEE with hope. With Relay, we aim to reach not only our community in North Carolina, but also our extended family, including you, our dealers. This year’s theme for Relay for Life is “Paint Your World Purple.” Here are some things that we have done to paint our world purple.
J OI N U S IN G I V ING B A CK T O T HE COMMUNITY During the month of July, we are partnering with our LEE loves LOCAL dealers to give back to local charities across America and Canada. Let’s work together to bring awareness to the positive impact that our LEE dealers have on their communities. Follow the steps below to receive a 5% discount on all LEE orders placed July 1st - 31st. You will be responsible for donating to the charity of your choice. Dealers must have their charity submitted through the event form before June 10th. Any dealers that register after June 10th will not receive the discount. Businesses must have an active page with REstyleSOURCE to participate. Don’t have a Listing on REstyleSOURCE? Contact info@restylesource.com. HOW TO REGISTER: 1. Select your charity. 2. Fill out the event form and register your charity by clicking on the LEE loves LOCAL tab on the LEE Portal or going to restylesource.com/lee-event-registration/. Your store and charity will be featured on leeloveslocal.com and restylesource.com. 3. Look for your LEE loves LOCAL (giving back) kit to help promote this campaign.
LET’S GET SOCIAL WITH + SOCIAL TIPS • Share LEE’s posts to bring shoppers into your store for LEE products.
GAIN EXPOSURE & FOLLOWERS
• Focus on a few social media platforms. Instagram, Facebook and Pinterest are our top platforms for engagement and promotion. • Post consistently to build your following. • Maximize exposure by sharing your design projects with us. • Increase excitement about new products by sharing graphics from the toolbox, magazine articles, and posts featuring LEE products. • Create eye-catching posts with photo editing apps such as A Beautiful Mess, Pic Stitch, and Afterlight. • Tag us @leeindustries and @restylesource so that we can share our favorite posts.
LEE L VES DESIGN
Tag your posts with @restylesource and @leeindustries.
Submit your LEE design projects for consideration to Kristin Alber at kalber@restylesource.com to be featured on leeloveslocal.com, restylesource.com, and our social media channels!
FOLLOW US @leeindustries @restylesource facebook.com/LeeIndustriesInc facebook.com/restylesource
LAKE WASHINGTON HOME
NAPA CARRIAGE HOUSE
@LeeIndustries @restylesource pinterest.com/leeindustries pinterest.com/restylesource
THOMAS ROAD
SPACIOUS COTTAGE
LEE INDUSTRIES 210 Fourth Street SW • Conover, NC 28613 www.leeindustries.com
youtube.com/leeindustriesinc youtube.com/restylesource
RESTYLESOURCE 7131 W Ray Road, Suite 13 • Chandler, AZ 85226 www.restylesource.com