ISSUE 01
WHAT’S THE SCOOP? We are thrilled to be gaining momentum with our LEE Loves Local movement with REstyleSOURCE. In our first nationally advertised campaign, we were able to assist 183 LEE Loves Local dealers promote and participate in events that encouraged brick and mortar shopping to consumers. Despite the “Polar Vortex”, we saw increased sales across the country and hope that you experienced devoted shoppers coming into your stores asking about the LEE Loves Local event! LEE is working on your behalf to bring more awareness to the consumer about the benefits of supporting local neighborhoods and businesses through our marketing and advertising efforts. We want shoppers to know the passion and dedication that you have about each and every object that you invest for your store. Everything was chosen by you for a different reason, and they will
develop the confidence in knowing that each visit to your store brings a genuine relationship that they get from a physical shopping experience. With REstyleSOURCE being the National Guide to Local Shops, Businesses and Restaurants, we are thrilled to help connect shoppers with real people and real stores that built America! At this time we have 256 LEE sponsored pages on REstyleSOURCE. Your LEE sponsored page on REstyleSOURCE gives consumers a look into your store and inspires them to stop in and take a look. A premium partnership with REstyleSOURCE gives you an opportunity to associate more products to your inventory on the site as well as discover new manufacturers, obtain special graphics and materials to share, and be a part of their Shop Talk series. This is an easy way to let consumers know more about your store and the products you carry.
A LETTER FROM LEE For 45 years, the support of dealers like you has brought us to the forefront of the furniture industry. We continue to do what is right for our customers, our associates, our vendors, our community, and our environment. You are the reason we love what we do! Now, through our LEE LOVES LOCAL campaign, we hope to bring consumer awareness to the importance of supporting those who make up their community. We are here to bring you more exposure and opportunities through our marketing efforts and promotions. LET’S BRING BACK SHOPPING LOCALLY!
WHAT’S THE SCOOP?
LEE LOVES LOCAL WINTER 2014 EVENT RECAP
For our first ever LEE Loves Local event, we had 183 scheduled participants across the country. Many retailers went to great lengths to share their love of local and held creative and engaging fanfare. From local floral demonstrations, to LEE fabric presentations, as well as bakery treats from across the street, the excitement was abound!
UPCOMING EVENTS LEE SUMMER SLEEPOVER EVENT IN JUNE
Have guests visiting this summer? Don’t fret about where they will sleep! LEE will have them dreaming in no time. LEE loves a summer sleepover and you are set with all of our sleeping options! Whether it be from our bed program, a Neo-Wing Bed, a gorgeous Oak frame bed , and even a day bed, the options are endless. And now with our Convertible and Dream Sleepers available in many styles and sizes, you will have the most comfortable ‘pull-out’ in town. Beware that visitors may tend to stay longer than planned! Orders placed during furniture market receive a 15% discount; orders placed during June receive a 10% discount.
LEE LOVES AMERICA(N) EVENT IN JULY
During the month of July we will be promoting our Made in America manufacturing story. We will be sharing graphics and asking why buying American made products is important to you. During the month of July, LEE Loves Local participating dealers will be given a 5% discount on orders placed to be donated to a local charity of their choice. Dealer must send the charity of choice to REstyleSOURCE to post on our leeloveslocal.com website.
SUMMER OF LOCAL LOVE
LEE Loves Summer Living! What does your summer living look like? Sandy feet on the sofa, wet bathing suits on the bar stools, BBQ sauce on the chair? No problem! Lee has you covered or Uncovered with our outdoor furniture and fabrics! Ad from Excentricities
COASTAL LIVING IDEA HOUSE PICKS
Get the inside look at what Coastal Living’s Idea House will have in store for their October Issue (hits stands September 19th). We will be publishing all of the styles and fabrics prior to the issue release so you can have the items on your floor!
FALL IN LOVE WITH LOCAL - LEE STYLE Stay tuned for our upcoming Fall Event!
WHAT YOU’RE SAYING
“We loved our LEE Loves Local event and so did our clients! We had a great time!”
“We partnered with a local restaurant who provided appetizers and a local bakery A local blogger posted the event on her site as an ad before the event and then d Ad from Paul Rich & Sons See more on our Pinterest page!
“Working with REstyleSOURCE has been extremely beneficial! Since we have partn or town. The efforts made by REstyleSOURCE and LEE Industries to orchestrate #le partnering with other local businesses. We will definitely participate again in the fu
LEE LOVES LOCAL | APRIL 2014 LEELOVESLOCAL.COM
It is important to us that our dealers are able to get more exposure in order to bring more customers into their shops. The website lists each LEE Loves Local partner and links to their Source Page on REstyleSOURCE. This showcases our dealer’s stores and lets potential customers browse your products online.
EVENTS
We are always thinking of new events to bring more customers into your stores. We launched the LEE Loves Local website with the LEE Loves Local Winter 2014 Events, and we just finished running our loveLEE Chair Giveaway. The events section will continue to promote new events and giveways.
INSPIRATION
As part of our partnership with REstyleSOURCE, LEE products will be in weekly editorial features on their website. These features are also listed on the leeloveslocal.com website so that consumers can get inspired and find new ways to use their LEE products.
SITE UPDATES AND NEW FEATURES Both LEE and REstyleSOURCE have been hard at work to update their websites. LEE Industries refreshed their site with a new look in March. REstyleSOURCE is preparing to launch an updated website with new and improved features this summer. Some of these improvements include more social interaction and easier product adoption. Get a glimpse of the new design to the right.
” - Michelle Mancuso, Samantha Drew Interiors
y who provided yummy desserts. We wanted to stick with the concept of “shop local” and they were thrilled to be a part of it. did a follow-up blurb after.” - Rachelle Roth, Urban Country
nered with REstyleSOURCE, our following on social media has increased every time they share a picture or story of our store eeloveslocal week was phenomenal! We had an excellent turn out at our Local Love event and it came together beautifully uture!” - Kendall, Pizitz Home & Cottage
LET’S BE SOCIAL
LEE and REstyleSOURCE are working to bring you opportunities and exposure on all social media sites and provide you with tools and assistance to build your following.
CONTESTS & PROMOTIONS
Sharing our contests and promotions are a great way to create customer interaction, promote loyalty to your store, and gain new followers. We ran an Instagram contest from March 15th - 30th where we gave away three LEE chairs. The #loveleechair giveaway was a great success. It created a lot of buzz and had a social reach of over 250,000 people! Each of the three winners below had over 1,000 likes on the photo they submitted, bringing exposure to the stores they visited. We are excited about the results of this contest, and we look forward to hosting more contests in the future. Be sure to get involved on social media as REstyleSOURCE and LEE bring you exciting ways to promote your business!
RESTYLESOURCE PREMIUM PERKS • Participate in Giveaways, Promotions and Events • Feature your store in our SHOPTALK series • Access to our Secret Social Group with insider information, social tips and tricks • Associate your store with hundreds of manufacturers with the ability to show items in stock or available to order • Special Graphics and Materials to share • Social Media Shout-outs & Features promoting your business Contact sales@restylesource.com for more information on becoming a premium patner.
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@rachparcell @gatehouseno1
2 @kpeach08 3 @gatehouseno1 @shopsummerhouse @drocksox
SHARING
We love to share and repost pictures of your store and design projects on social media, so be sure to tag us! Use the tags @leeindustries, @restylesource, and #leeloveslocal so that we are able to find all of the wonderful things that you share. Feel free to share the beautiful photography and content we create to help promote your business. You can share inspiration stories with products that you carry in your shop or a link to a product page for more information on items you carry in your store. Don’t forget to make the most out of your Source Page by linking to it on your social media accounts and your website or share your inventory page when you have adopted new products.
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