ISSUE 04
WHAT’S THE SCOOP? As we approach our next LEE Loves Local week in February, it is a great time to reflect on why we started this campaign. LEE realizes how important our local community is to so many. It is important to us to sustain our community by providing careers to our associates and by keeping our supply chain local. With this in mind, a few years ago, Norman and Bondi Coley were brainstorming on how LEE could support local dealers in their own communities in this world of online shopping. After lots of ideas, but nothing really coming together, they were introduced to Kristin Alber of REstyleSOURCE. She had an idea of supporting local dealers by giving them a support system to use throughout the year, and by teaming up with REStyleSOURCE, our LEE Loves Local campaign was born!
This movement encourages brick and mortar stores to be leaders in their communities and become ambassadors to the mission of supporting local shopping. Without the support of the community, local shops will not thrive. It is important to engage in community events, and LEE is here to help you be a leader! February 6-15, 2016 will be our next LEE Loves Local week. LEE will be advertising nationally in several shelter magazines promoting events on our LEELOVESLOCAL.COM website. Don’t be left behind! Start planning now for your event. REstyleSOURCE is here to help you every step of the way to get your event registered. They will also help you plan your event! It doesn’t take a lot of money or time to hold a successful event, but it does take some
planning. As a sponsored dealer on REstyleSOURCE, you can tap into all of the items available in the “toolbox” that will help you promote your event, as well as cross promote on social media. This movement is gaining national attention with our coveted ICON HONORS Medal of Excellence from Americasmart for our LEE Loves Local campaign, as well as national magazine interest. It’s time to make this campaign work for you! This is about promoting local businesses, supporting LEE dealers and creating excitement in your community! GET INVOLVED TODAY!
WHAT’S THE SCOOP?
UPC O M ING E VENT S OCT 8TH - NOV 29TH: Coastal Living Cottage Seagrove, FL Designed by Paige Schnell
EVENT RECAP LEE LOVES GIVING BACK 2015 We want to thank our 124 dealers that participated in our second Giving Back campaign! You helped make it a success and LEE was able to give back over $110,000. Everyone was able to spread awareness and give support to so many great charities this year. We can’t wait to give back even more next year.
....................................... NOVEMBER 5TH - 22ND: Maison de Luxe Beverly Hills, CA Sponsored by Luxe Magazine
....................................... NOVEMBER 13TH: Traditional Home Showhouse Napa Valley, CA
GARDENOLOGY
GATEHOUSE NO. 1
SUMMERHOUSE
EXCENTRICITIES West Palm Beach, FL
Encitas, CA
Orem, UT
Designed by Kim Scodro
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Ridgeland, MS
FEBRUARY 6TH-15TH: LEE loves Local 2016 Our LEE loves LOCAL movement is gaining National attention and recognition. Don’t miss your opportunity to participate! Register your event with REstyleSOURCE.
....................................... FEBRUARY 11TH: Elle Decor Meet and Greet San Francisco, CA Meet Michael Boodro, Editor in Chief of Elle Decor at Witford Showroom
LEE INDUSTRIES 12TH ANNUAL GOLF INVITATIONAL Our 12th Annual LEE Charity Invitational raised over $24,000 which was donated in memory of the following LEE family members: Chic Robinson for the Charles D. Robinson Campership Fund, Dottie Coley for the Safe Harbour Rescue Mission, Martin Leatherman for the Martin Leatherman Foundation, and Norman Coley for the Norman Coley Foundation.
LEE LOVES LOCAL | OCTOBER 2015
IN THE PRESS Look for our products in the 2015 Coastal Living Showhouse in Cinnamon Shores, Texas and the 2015 Coastal Living Cottage in Seagrove, Florida.
OUR AWA R D S & RECOGN IT ION IN 2015 ICON HONORS 2015 We are thrilled to be given the AmericasMart Medal of Excellence Honor for supporting local with the LEE loves Local campaign. We can’t thank our LEE loves LOCAL partners and LEE family enough for their support and involvement in this important movement. Together we are making an impact! A special thank you to UpCountry for nominating us for this very prestigious award.
GOLD EXEMPLARY RECOGNITION FROM THE SFC At LEE, we believe it is our duty to do our part as a manufacturer. We want to meet the needs of the present, but don’t want to compromise the future. This is why we incorporate environmentally-friendly processes, practices, and parts wherever possible. We are proud to say that these efforts have earned LEE the Gold Exemplary Recognition from the Sustainable Furnishings Council. The SFC’s Exemplary Requirements are across Operations, Products and Outreach. LEE excels at all three, demonstrating commitment and going the distance in getting even the time-consuming and tedious tasks done.
Accepting the Icon Honors Award
Awarded the Gold Exemplary Recognition from the SFC
LET’S GET SOCIAL WITH + SOCIAL TIPS • Share LEE’s posts to bring shoppers into your store for LEE products.
GAIN EXPOSURE & FOLLOWERS
• Focus on a few social media platforms. Instagram, Facebook and Pinterest are our top platforms for engagement and promotion. • Post consistently to build your following. • Maximize exposure by sharing your design projects with us. • Increase excitement about new products by sharing graphics from the toolbox, magazine articles, and posts featuring LEE products. • Create eye-catching posts with photo editing apps such as A Beautiful Mess, Pic Stitch, and Afterlight. • Tag us @leeindustries and @restylesource so that we can share our favorite posts.
LEE L VES DESIGN
Tag your posts with @restylesource and @leeindustries.
Submit your LEE design projects for consideration to Kristin Alber at kalber@restylesource.com to be featured on leeloveslocal.com, restylesource.com, and our social media channels!
FOLLOW US @leeindustries @restylesource facebook.com/LeeIndustriesInc facebook.com/restylesource
SERENE OUTDOOR OASIS
PARK PLACE
@LeeIndustries @restylesource pinterest.com/leeindustries pinterest.com/restylesource
VIBRANT SOUTHERN HOME
LAKE LANIER HOME
LEE INDUSTRIES 210 Fourth Street SW • Conover, NC 28613 www.leeindustries.com
youtube.com/leeindustriesinc youtube.com/restylesource
RESTYLESOURCE 7131 W Ray Road, Suite 13 • Chandler, AZ 85226 www.restylesource.com