LAS VEGAS MARKET
JANUARY 2013
INSIGHTS FOR TODAY’S HOME FURNISHINGS PROFESSIONAL
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c a n I fi n d
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t
he m
HABITAT
W
re he
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Brand Advocates are more than 2.5x more likely to use social media to expand their circles.
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BEHAVIORS Brand Advocates are prolific content creators—they write and share more than 2x as many online communications about brands.
2x
MOTIVATIONS
more likely to discuss household purchases
Brand Advocates genuinely enjoy sharing product information and they are always looking for new things to share.
75%
MORE LIKELY to share a great experience about a purchase
50%
Frequently visit social networks to meet NEW people
MORE LIKELY to influence a purchase
ha
tm
Defining Your Brand
ck
W
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BRANDVERTISING a k e s th e m
ti
NHFA
National Home Furnishings Association
WHFA
Western Home Furnishings Association
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