Retailers Forum Feb 2014 Mobile issue

Retailers LOVE February!

SOURCES FOR YOUR STORE TRADE SHOW CALENDAR RETAILING NEWS

VOL. 33 NO. 10 FEBRUARY 2014

S R E NN A B N DS O K N C A I ATIO L M T R O C ELEC MORE INF IN S ESPONSE #09 FOR GS/PRICING ER R

AD LE RE CIRC

TO

E R F T GE

LO A T A EC

2 • F E B R U A R Y 2 0 1 4

F O R U M

CIRCLE READER RESPONSE #53 FOR MORE INFORMATION

3 • F E B R U A R Y 2 0 1 4

CIRCLE READER RESPONSE #54 FOR MORE INFORMATION

F O R U M

4 • F E B R U A R Y

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retailers

This is a Buying Guide for

RETAIL STORE OWNERS Presented within these pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

How To Use THis DirecTory >> n Locate the products that interest you. See our product directory located on pages 6 & 7. n Make direct contact with advertiser. Most will have catalogs and price lists available for you. n Order your merchandise, which will be shipped directly to your store.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONtACt CONtAC t t US: tAC Tel: 1-800-635-7654 Fax: 631-754-0630 Email: forumpublishing@gmail.com

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ADVERTISERS INDEX

Sell to over 60,000 stores through Forum

631/754-5000

Dress-Up =

Profits!

See our ad on page 90

Light Up Without Lighting Up!

More Money the Second Time Around!

Recycled Clothes see pg 106 & 107

CREDIT CARD PROCESSING

www.EXScredit.com Sales So Bright with Our Shades!

See Our ad on Page 69

ROCK CONCERT T-SHIRTS

Pretend you were there!

Page 82

F O R U M

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to DARK CIRCLES BEVERKY HILLS, CA

FEBRUARY 2014

6 • F E B R U A R Y

ADVERTISING

RAMSONS IMPORTS . . . . . . . . . 27

FORUM AD RATES . . . . . . . . . . . 09

RUSHSUPPLERS .cOM . . . . . . . . .26 SELINI NY . . . . . . . . . . . . . . . . 22/23

APPAREL

SMARTESTBARGAIN .cOM . . . 110

1 STOP WHOLESALE . . . 106/107

STRIPS . . . . . . . . . . . . . . . . . . . . . .20

599WHOLESALE .cOM . . . . . . . 91

TOP TEN WHOLESALE . . . . . . . 118

6BUcKSHIRTS .cOM . . . . . . . . . . 86

UNIVERSE WHOLESALE . . . . . . . .68

ALABAMA SOcKS . . . . . . . . . . . 115

VIA TRADING . . . . . . . . . . . . . . . . .25

BAcKSTAGE FASHION . . . . . . . . 82 BLANK TEES . . . . . . . . . . . . . . . . . 30 BOUTIQUEcLOSEOUTS .cOM . . 95 FASHIONABLESALES .cOM . . . 114 FLIRTYWHOLESALE .

FLIRTY YWHOLESALE .cOM . . . . . 80 HEAVENLY SUITS . . . . . . . . . . . . 24 NORTH AMERIcAN . . . . . . . .33-37 SELINI NY . . . . . . . . . . . . . . . . 22/23 STYLE IN FASHION . . . . . . . . . . . 26 STYLISH PLUS . . . . . . . . . . . . . . . 93 USAcOSTUMERS .cOM . . . . . . . 90

ASSORTED ITEMS AUcTIONFINDER .NET . . . . . . . 102 BEANWHOLESALERS .cOM . . . 98 DDBULK .cOM . . . . . . . . . . . . . . 103 DINODROPSHIP .cOM . . . . . . . 101

WESTERN EXPRESS . . . . . . . . . . .20 WHOLESALE SUPPLIERS . . . . . . .84

BOOKS cLOSEOUT DIREcTORY . . . . . . . .67 cLOSEOUT NEWS . . . . . . . . . . . . .31 SALESMAN’S GUIDES . . . . . . . . . .56 TRADE BOOKS . . . . . . . . . . . . . . 122 TRADE SHOW DIREcTORY . . . . .53

cANDY SWEETWHOLESALERS .cOM . 119

cELLULAR cELLcITY .BIZ . . . . . . . . . . . . . . . .83 WHOLE-cELL .cOM . . . . . . . . . . .99

DOBADROPSHIP .cOM . . . . . . 117 EVERYTHING cLOSEOUTS . . . . 76

cREDIT cARD

EZDROPSHIP .NET . . . . . . . . . . . . 28

PROcESSING

GENcO MARKETPLAcE . . . . . . . 71

EXP MERcHANT . . . . . . . . . . . . . .72

GET THAT WHOLESALE . . . . . . 116

PAYMENT DEPOT . . . . . . . . . . . . .77

LIQUIDATION .cOM . . . . . . . . . . 81

WWW .NOAMB .cOM . . . . . . . . . .97

#1 BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES

GREETING cARDS

POPULAR GREETINGS . . . . . . . . 16 cOOLGLOWING .cOM . . . . . . . . 85 STOcKWELL GREETINGS . . . . . . 26 NOVELTYSELLER .cOM . . . . . . 109

HANDBAGS HANDBAG EXPRESS . . . . . . . . . . 59

HOME & HOUSEWARE

See Page 9 PET PRODUcTS SjT ENT . . . . . . . . . . . BAcK cOVER

R/c TOYS

INcENSE

jPI DISPLAYS . . . . . . . . . . . . . . . . 66 L&V cREATIONS . . INS . BAcK cVR

SPEcIAL FEATURES

KWIK INc . . . . . . . . . . . . . . . . . . . 32 MYSTIcAL MOMENTS . . . . . . . . 70 FORUM AT ASD VEGAS . . . . . . . 18 MEGAUBID .cOM . . . . . . . . . . . . . 96 VD IMPORTERS . . . . . . . . . . . . . . 64 FORUM WORKSHOP . . . . . . . . . 58 NFIB ENROLL . . . . . . . . . . . . . . . 104 NIKI NU LITES . . . . . . . . . . . . . . . 16 PAYROLLHELPERS .cOM . . . . . 94 PROMOTIONAL REWARDS . . . . 92 SETONSIGNAGE .cOM . . . . . . . 121

DROPSHIPPERS DDBULK .cOM . . . . . . . . . . . . . . 103 DINODROPSHIP .cOM . . . . . . . 101 DOBADROPSHIP .cOM . . . . . . 117 EZ DROPSHIP . . . . . . . . . . . . . . . . 28

E-cIGARETTES

HOTPRODUcTS .BIZ . . . . . . . . . . 13

jEWELRY/ AccESSORIES BODYcANDYHQ .cOM . . . . . . . 112 EAR cUFFS . . . . . . . . . . . . . . . . . . 24 FTH WHOLESALE . . . . . . . . . . . . . 63

2.7¢ Long Distance!

FORUM123.COM

E-STORE SIGNS . . . . . . . . . . . . 111 GOLD AMERIcAN ART . . . . . . . . 17 RcVARIETY .cOM . . . . . . . . . . . 120 E-STORE SITES . . . . . . . . . . . . . . 32 SOARINGRc .cOM . . . . . . . . . . . 74 FBcAMPAIGNS .cOM . . . . . . . . . 78

Advertise in

STAR cUTOUTS . . . . . . . . . . . . . . 30

& SERVIcES cc WAREHOUSE . . . . . . . . . . . . 113

NOVELTIES

READER RESPONSE . . . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . . . 14 TRADE SHOW cALENDAR . . . . . 38 WHAT’S HOT . . . . . . . . . . . . . . . . 12

SUNGLASSES

HIPWHOLESALE .cOM . . . . . . . . 84 cTS SUNGLASSES . . . . . . . . . . . . 69 INT’L . jEWELRY . . . . . . . . . . . . . . 65 PR SUNGLASSES . . . . . . . . . . . . . 62

Accept Credit Cards At Your Business. www.NOAMB.com See Page 97

7 • F E B R U A R Y 2 0 1 4

Looking Thru Rose Colored Sunglasses

Sunny Trading See Page 29

DROPSHIP TO PROFITS!

1000’s of Items

See our ad on page 117

WHOLESALERS:

jEWEL cLEARANcE . . . . . . . . . 108 SUNNY TRADING . . . . . . . . . . . . 29 Increase Your Sales

By Advertising Here!

jEWELRYMINERS .cOM . . . . . . 105 jUDEE K cREATIONS . . . . . . . . . 28

TRADE SHOWS

KAY IMPORTS . . . . . . . . . . . . . . . 60 ASD VEGAS SHOW . . . . . . . . . . . 49 METAL ROcK . . . . . . . . . . . . . . . . 16 ASIA AMERIcA SHOW . . . . . . . . 41

631-754-5000

Sweet Smell of Profits!

MYFAVORITEBEADS .cOM . . . . 75 MAHONE ASSOcIATES . . . . . . . 51 BUcK NAKED . . . . . . . . . . . . . . . . 02 NEcKLAcE SAVER . . . . . . . . . . . 24 NORTON’S SHOWS . . . . . . . . . . . 51 SEE PAGE 03` cLEAR SMOKE . . . . . . . . . . . . . . . 04 SHAKEWHOLESALE .cOM . . . . 100 OFF PRIcE SHOW . . . . . . . . . . . . 45 VISIT FORUM ON TRADE SHOW cALENDER . . . . . 38 THE INTERNET HD SMOKE . . . . . . . . . . . . . . . . . . 73 View our latest books at www.bizbooks.org PREMIUM E-cIG . . . . . . . . . . . . . 55

LEATHER GOODS

VIDEOS & DVD’S

VAPE USA . . . . . . . . . . . . . . . . . . . 79 MAScORRO LEATHERS . . . . . . . 03 DVDBUNDLE .cOM . . . . . . . . . . . 88

FOOTWEAR

LIGHTERS

WATcHES & cLOcKS

79 SOUTH cHINA . . . . . . . . . . . . 25 EAST WEST TRADING . . . . . . . . . 61 TIME WHOLESALERS . . . . . . . . . 87

Be In The Know!

PG 53 F Trade Show Directory All Shows For 2014 www.forum123.com

O R U M

Advertising informAtion A Ation

Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online

Reach

n Apparel and Accessory Stores n Card and Gift Stores n Discount and Dollar Stores n Distributors and Jobbers n General Merchandise Stores

estA st blished in 1981 as a buying source for store stA owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers.

Through our unique direct mail and trade show

n Internet On Line Stores

circulation we constantly rotate our mailing lists, adding

n Mail Order Catalog Sales

new stores monthly enabling us to deliver new, fresh

n Novelty and Toy Stores

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

n On Line Stores

featured in our digital on line monthly version at

n Resort and Souvenir Stores

www.RFmagazine.com. Our online magazine produces

n Sporting Goods Stores

over 200,000 page views monthly for our advertisers, which is in addition to our print and mail distribution.

n Variety Merchandise Stores

Your online ad will link to your website and email

n Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

Retailers Forum Magazine published monthly by

FORUM PUBLISHING COMPANY 383 east Main street, Centerport, nY 11721

www.retailersForum.com

CONtAC t t US: tAC t tel: 1-800-635-7654 Fax: 631-754-0630 email: ForumPublishing@gmail.com

bonus trAde show distribution 2014

retailers

JANuARy

California Gift Show Charlotte Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show

Advertising rAtes A Ates AD SIze

1 ISSue

3 ISSueS

6 ISSueS

12 ISSueS ue ueS

› page

$400

$300

$275

$250

¼ page

$525

$425

$400

$350

½ page

$625

$525

$500

$450

full page

$850

$750

$700

$650

2 pages

$1,350

$1,250

$1,150

$1,050

FebRuARy

Louisville Gift Show Off Price Specialist Show Philadelphia Marketplace San Francisco Gift Fair

MARCh

ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show

APRIL

Prices shown per month, above rates include full color printing

Asia America Trade Show Hawaii Merchandise Expo Minneapolis Gift & Variety Show

Advertising specs

National Stationery Show Off Price Show NY Value Price Expo, Atlantic City

› page: ¼ page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ page: full page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

MAy A Ay

JuNe

Charlotte Gift & Variety Show Dallas Gift & Variety Show Norton’s Gift & Variety Show

JuLy L Ly Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FuLL MARKeTING PROGRAM INCLuDeD >> n

Monthly print and mail magazine

n

Online magazine and search marketing

n

Distribution at over 50 trade shows Complete digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

reader response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com

California Gift Show Oklahoma City Wholesale Show Orlando Gift Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show

AuGuST

ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Seattle Gift Show St. Louis Gift Show

SePTeMbeR

Asia America Trade Show Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Norton’s Gift & Variety Show Value Price Expo NY

OCTObeR

ASD New York Show Portland Christmas Show Seattle Christmas Show

NOVeMbeR

Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety

DeCeMbeR

Charlotte Gift & Variety Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

From the Publisher This is the

month of love... at least for your customers. Valentines Day is the first major holiday, followed by President’s Day, that brings the shoppers back into the marketplaces for the first time since Christmas.

While the holiday season wasn’t a record-breaker, numbers were still up around 3% across the board and it gives some optimism to the year ahead. Hopefully you will be so busy making sales this season that you will be bitten by the love bug also!

ASIDE from a fast blast of arctic cold last month, the weather has allowed the shoppers to continue their efforts of spending after the Christmas season.

THE biggest benefactors of Valentines Day will be jewelers, of course. However, all merchandise can be gifted for this holiday. Why couldn’t a special fishing lure, auto accessory or personal electronic item be given to your someone special.

Not everything has to bling!

ALL retailers need to capitalize on this holiday event by decorating their selling spaces with specials and gift ideas for the shoppers. A small effort can scream: “Come on in...and shop!” And even though on many

items during the holidays you were competing with “roll back” big box store pricing, this holiday is not one that people are bargain shopping. They’re most interested in finding the “right” gift for their special someone.

AS for President’s Day, this is a great weekend to take advantage of the marketing that the big stores run to get shoppers off their couches and out shopping. Large stores spend a fortune on advertising their sales.

You need to take advantage of their efforts. The shoppers will be out there with money in their pockets. You just need to lure them through your door.

HERE’S a simple idea: The big store runs an ad for a product for $10 that you also sell. You make signs for your window showing the item for $9 and profess you’re the best price in town.

You’ll sell lots of products, make a small margin and get shoppers to think of your business as being competitive.

WE have kicked off our newest site: www.HotProducts.biz and it’s been receiving over 10,000 readers a week!

Stop by and see the newest items!

RETAILERS FORUM SaleS & Marketing Gregory Brown Tom Richards Scott Savitt Martin Stevens Office Manager Leah C. PrOductiOn Myra Echevarria credit dePartMent Kristine Hines circulatiOn Discount Reading Svc. literary Staff Patricia Luebke Jason Meyers Rachel Spearman cOlOr PrOductiOn Anchor Imaging Printing Composing Room art directiOn Gregory Stevens Martin Stevens OverSeaS Office Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign.

Entire contents copyright ©2014 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response Free Product InFormatIon From our advertIsers Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.vendor411.com v vendor411.com

aPParel

General & varIetY

❒ All Advertisers in AppA App rel ❒ 01. 1 Stop Wholesale ❒ 37. 79 South China ❒ 02. Backstage ❒ 44. North American

❒ All Advertisers in

Wholesale

❒ 10. Selini NY

credIt card ProcessInG ❒ All Advertisers in

credit cArd rd processing

❒ 38. EXS Credit ❒ 68. NOAMB.com ❒ 28. Payment Depot

dIsPlaYs/suPPlIes ❒ All Advertisers in

displAYs/sUpplies pplies

❒ 06. JPI Displays ❒ 17. Niki Nulites

electronIc cIGarettes ❒ All Advertisers in

electronic cigArettes rettes

❒ 53. Buck Naked ❒ 12. Clear Smoke E-Cig ❒ 22. HD Smoke ❒ 34. VAPE USA ❒ 63. Premium E-Cig

gener enerA Al & V VA Ariet rietY

❒ 03. East West Trading ❒ 20. Genco Marketplace ❒ 57. Liquidation.com ❒ 07. Ramsons ❒ 26. VD Importers ❒ 27. VIA Trading

GreetInG cards ❒ All Advertisers in

Home & Housewares ❒ All Advertisers in

HoMe & HoUsewA sew res sewA

❒ 13. Dazzle Dees Gifts ❒ 09. Gold American Art

Incense ❒ All Advertisers in incense ❒ 39. L&V Creations ❒ 41. Mystical Moments

greeting cArds

noveltIes

❒ 50. Popular Greetings ❒ 08. Stockwell Greetings

❒ All Advertisers in noVelties ❒ 21. Star Cut Outs

HandbaGs

Pet Products

❒ All Advertisers in HAndbAgs ❒ 15. Handbag Express

❒ All Advertisers in

JewelrY & accessorIes

sunGlasses

❒ All Advertisers in

JewelrY & Accessories JewelrY

pet prodUcts cts

❒ 04. SJT Dog Signs ❒ All Advertisers in sUnglAsses ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading

❒ 56. Ear Cuffs ❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry western ❒ 19. Judee K accessorIes ❒ 51. Kay Imports ❒ All Advertisers in ❒ 54. Mascorro Leather western Accessories ❒ 05. MyFavoriteBeads.com ❒ 48. Western Express ❒ 24. Necklace Saver

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

what’s hot For more information, contact:

www.NecklaceSaver.com anna@necklacesaver.com

For more information, contact:

STAR CUTOUTS www.StarCutouts.us 1-925-322-4901

For more information, contact:

www.599wholesale.com

SAVING ONE NECKLACE AT A TIME

EVERY now and then a product hits the market and it’s the one that gets you thinking, Why didn’t I think of that! Well, the Necklace Saver is something that every woman, and many men, are happy is now on the market. You know it’s hot when it gets its patent as a unique and novel item. It’s a unique accessory organizer that keeps necklaces tangle-free at home and while traveling.

THE Necklace Saver is available in different sizes to accommodate all size chains and is easy-to-use and when you display it at your store or online shopping site, will be immediately understood by shoppers and instantly purchased. Be part of this hot product now and stock up your store or add to your online offerings today.

ADD SOME STAR POWER

THE world is obsessed with celebrities and now your store can quench that desire! Star Cutouts has arrived in the U.S. with life size cardboard characters, stand-ins and masks of Justin Bieber, The Royal Family (baby included!), The Walking Dead (dead baby included!), Chippendale dancers and dozens more. These photo quality standups are life-size and will draw attention to your store or flea market booth.

YOU can use these items as marketing displays and best of all, SELL THEM for profits to eager customers who can now take Justin Bieber home. The best part of stocking your store with these items is that when you set them up to sell them you are creating a great eye-catching display at your store to attract more shoppers inside. Imagine, displays that will MAKE you money. And the opportunities to sell these top quality cut-outs are endless.

EVERYTHING $5.99 OR LESS

HERE is the ultimate resource for discount stores who need to stock their business with fast selling quality items that they want to retail for under $20 to make quick sales. 599wholesale.com features hundreds of products including clothing for men, women and children, shoes and accessories for $5.99 - flat price, that’s it, under $6.00!

IN order to be profitable you need to buy the right mix of merchandise and at the right price. Here you are able to buy jeans, tops, sweaters, shoes and more at prices that until now only mass merchandisers could get. Your store or online business can turn your sales around and go into the black by selling these top quality, high demand fashion items. This will undoubtedly be one of your best resources for the new year, hands down!

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

irst F s ’ y r t dus

1 3 • F E B R U A R Y

” k o o B k o o

The In

“L

2 0 1 4

www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links

Another innovative idea from

FORUM PUBLISHING COMPANY

1-800-635-7654

forumpublishing@gmail.com

F O All Wholesale – All The Time® R U M

RETAILING NEWS Embracing Showrooming IF you have followed our news articles and blogs you are familiar with the term “showrooming.”

It refers to shoppers going to a store to see the items and then ordering it cheaper online elsewhere. Best Buy has been the largest target for showrooming and Amazon has been by the largest beneficiary of this practice. Sometimes you just can’t fight it, so you figure out ways to benefit by the trends. Best Buy knows the practice is happening and has become proactive to benefit by it.

GETTING the buyers into the stores is first and foremost for retailers. And Best Buy realized that whether the shopper would ultimately purchase at their stores or not, they were coming into the stores. This gives the sales team a chance to make the sales they were missing. The stores offered a “low price guarantee” as well as the ability to order online and pick up in the store. At the end of the day it is all about conversion rates and even in the tough margin field of consumer electronics Best Buy has been able to get somewhat of a turnaround (check the uptick in their stock prices) and learned how to make lemonade out of the showrooming lemon.

IF your store is a target of showrooming, think out-of-the-box like Best Buy and embrace the opportunity to make sales to the price-checkers and window-shoppers that come into your store.

Free Shipping - Winner or Loser?

THE most competitive hot spot in online retailing these days is the free shipping option.

Many times this can be the deal maker or killer when shoppers get to the checkout page. Eight in 10 American shoppers this holiday season who bought an item online this season said that the free shipping option was the deciding factor in making their purchase. Because of that, every marketer needs to review its policies so their businesses can remain competitive.

BUT before plastering “free shipping” signs all over your site, consider the costs to your company. You need to realize the costs involved in giving away something for free. Know your margins. You may have some merchandise that gives you a better than double standard markup, and these items would be ideal for offering free shipping. Then, on the other hand you may have merchandise that affords poor mark-up or is too heavy to fit in flat rack shipping packages and here you can actually lose money on your sales.

SOME retailers put a minimum order value on free shipping. If this is often done in your field than make sure that you are being competitive with the other sites. At the least you will need to match or beat the competitions offers for free shipping. If they have a $50 min. order for free shipping, you may need to make a $35 minimum. By setting a minimum order threshold many shoppers will add some items to their carts to make the minimum and get the free shipping.

Test, test and retest to find the best ways to offer this service.

Retailing Tidbits...

THE five most expensive retail streets in the USA have been named: 1. Fifth Avenue, NYC with average rent of $3052 per sq ft. 2. Madison Ave., NYC with rent of $1325 per sq. ft, 3. Rodeo Drive, CA avg. rent $450 sq ft. (What a big difference from NYC!), 4. Union Square, San Fran. avg. $375 sq ft. and 5. Michigan Ave, Chicago with $328 per sq. ft.

AND you though that your rent was “too damn high!” (A NY reference!) Can you imagine that a 12x12 floor tile size area in NYC is rented at $3052 per month in NYC. This is why your LV handbag is $10,000!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!

Stay Informed S

urceS for General & variety StoreS www.retailersforum.com

retailers

HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS

VOL. 29 NO. 9 JANUARY 2010

retailers

Wholesale Merchandise

Hot New Products

Industry News

Trade Show Calendar

Retailing Tips

And Much More…

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1 Call for a FREE CATALOG 6 800-638-2586 • 8\Ê­{äǎÊnnĂˆÂ‡ĂˆĂ“{xĂŠUĂŠ \ʓiĂŒ>Â?Ă€ÂœVÂŽJi>Ă€ĂŒÂ…Â?ˆ˜Ž°˜iĂŒ The Next Generation of Lighting Design The Next Generation of Lighting Design F Visit our websites to see our Self Assemble Lamp Shades E Jewelry & Mini Figurines SelfinAssemble Shades Comes a Flat Kit Lamp of 30 Pieces B Instructions 22of Different Comes in include a Flat Kit 30 Pieces R Possible Shapes to Assemble U Instructions include 22 Different A Possible Shapes to Assemble Retail * Wholesale * Vendors * Design * Rentals R Great Uses: * Design * Rentals Y Retail * WholesaleA Few * Vendors Gifts • Nursery • Party LiGhtiNG 2 Patios • recePtioNs • Bars & Bistros 0 iNdoor & outdoor acceNt LiGhtiNG 1 . Nursery . Party Lighting . Patios . Receptions . Bars & Bistros Gifts 4 Indoor and Outdoor Accent Lighting

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CIRCLE READER RESPONSE #17 FOR MORE INFORMATION

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F O R U M .

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CIRCLE READER RESPONSE #37 FOR MORE INFORMATION

F O R U M .

CIRCLE READER RESPONSE #10 FOR MORE INFORMATION

2 4 • F E B R U A R Y

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CIRCLE READER RESPONSE #27 FOR MORE INFORMATION

F O R U M

2 6 • F E B R U A R Y 2 0 1 4

WHOLESALE WOMEN’S CLOTHING

Style in Fashion Inc. D.B.A. Westside Designs

We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.

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321 Olympic Blvd. Los Angeles, CA 90015

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Military caps (Standard Brim)

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CIRCLE READER RESPONSE #08 FOR MORE INFORMATION

RAMSON’S IMPORTS, INC.

www.RIOhio.com Email:info@RIOhio.com (614) 846-4447 FAX: (614) 846-4809 Visit Us: Las Vegas V. M. Show Mar 16 -19, 2014

Las Vegas Convention Center

P3’x 5’ Flags $2.50 Each Min.100 pcs

$39.00 dz

Las Vegas,NV

$30.00 ut/72pcs

Metal Plates $3.50 Each 3’x5’Embroidered Flags $14.00 Each

2 0 1 4

$39.00 dz

12”x18”Metal Sign $5.50 Each

Leather Wallets

$15.00 dz

$5.00 each

Playing Cardsn$18.00 dz Garden Flags 48.00 dz

WindSocks $48.00 dz

$21.00 dz

2 7 • F E B R U A R Y

Navy $36.00 ut 72 pcs

12”x18” Metal Signs $5.50 Each

$39.00 dz

N.F.L

Sunglasses $6.00 Each

$36.00 dz

$42.00 dz

Tin Sign $4.75 Each 100’s to choose from!

$3.50 ea

Metal Plates $33.00 dz

$15.00 dz

12”x18”$5.00 Each Team Logo Jewelry Set $9.50 set Team Logo Rhinestone Earrings $54.00 dz

8” x 12” Metal Signs $33.00 dz

12”x18” Metal Sign $5.00 each Team Logo Thermos $12.00 each

20 oz Square Insulated Tumbler $4.75 each

Belt Buckle $36.00 dz

Bandanas $18.00 dz

$42.00 dz 8” x 12” Parking Sign $18.00 dz

$7.00 Each

8”x12” $39.00 dz

Metal Plates $21.00 dz

$18.00 dz

$24.00 dz

Leather Bracelet $18.00 dz

$15.00 dz

36 pc Stainless Steel $30.00 unit

Patches 5” $30.00 dz $21.00dz Tin Sign $4.75 Each 100’s to choose from!

Biker Ring $39.00 unit

1ut/5 dz Mood Rings $33.00 unit

CIRCLE READER RESPONSE #7 FOR MORE INFORMATION

F O R U M

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2 8 • F E B R U A R Y

(818) 887-4653 • FAX (818) 887-4895 EMAIL:

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2 0 1 4

CIRCLE READER RESPONSE #19 FOR MORE INFORMATION

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F O R U M

3 0 • F E B R U A R Y 2 0 1 4

CIRCLE READER RESPONSE #21 FOR MORE INFORMATION

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N A c i r e m North A

s r e l s Whole

hing t O l c d e l Trust” ecyc Q u a l i t y r er service… A Company You Can

0 0 7 0 5 0 7 5 5 1-8 e, and Custom

“Quality, Car tOll Free

✩ 08, station B PO Box 1405 since 1963 d e n w O y il Fam

sh io n Ladies /You th Fa 0/ea .5 Sweate rs – $2 n.

Men

holesalers.com

✩ info@naw ach, ny 11414

howard Be

r Own ess On yOu nder in s u B a d Buil time FOre u / Anytime!

Tim Part Time / Full

.00/ea s Sweate rs – $3

rs – $3.50/ea Woo l Swea4 te doz mi n.

$

200

ixed Sp ec ia l Adu lt M 0/ea .0 $3 – Sweate rs mi n.

5 doz

4 doz mi n.

4 doz mi

te rs – $1.75/ea Ch ildre ns Sw5ea doz mi n.

Domes tic Ladies ea Je an s – $0.99/ 4 doz mi n.

– $2 .50/lb Hats & Sc ar ve s

irts Men s Win te r Sh – $2 .25/ea

Co tt on Men s Co tt on & .50/ea $3 – ts ir Sh Blen d mi n.

4 doz

4 doz mi n.

50 lb. mi n.

Domes tic Un is ex 0/ea Je an s – $2 .5 n.

4 doz mi

Prem ium Ladies .00/ea Je an s – $3 mi n.

Je an s – Prem ium Un is ex $3.75/ea No Ca pr i – mi n.

4 doz

4 doz

CIRCLE READER RESPONSE #44 FOR MORE INFORMATION

Toll Free

1855 – ers

N A c i r e m A h t r

No

l A s e l Who www.NAWholesalers.com RECYCLED SELLS! Unisex Sweatshirts – Hooded & Non Hooded – $2.75/ea 4 doz min.

Polar Fleece Long Sleeve & Vests w/wo Hood – $2.75/ea 4 doz min.

m (lightly used) graded apparel & accessories.

Buy from the recycling leaders since 1963.

Unisex Sweatpants – $2.50/ea 4 doz min.

Mens Polo & Printed Ts SS/LS – $2.00/ea 4 doz min.

Ladies Cotton & Rayon Pants – $1.40/ea Ladies Polo & Printed Ts SS/LS – $1.35/ea 4 doz min.

Mens Corduroy Pants Sizes 26-42 – $3.50/ea 4 doz min.

Mens Cotton & Dress Pants sizes 26-42 – $3.50/ea 4 doz min.

Winter Pants – Wool, Cord, Velvet – $1.50/ea 4 doz min.

Winter Dresses – $4.00/ea Winter Skirts – $2.75/ea Ladies Mixed Dresses & Skirts – $4.00/ea

Mens Ties – $1.50/ea

Winter Dresses & Skirts – $3.00/ea

4 doz min.

4 doz min.

Childrens Mixed Clothing – Light & Medium – $0.85/ea

Childrens Light Mixed Clothing – $0.90/ea

Childrens Medium Mixed Clothing – $0.90/ea

4 doz min.

5 doz min.

5 doz min.

5 doz min.

Ladies Mixed Blouses – $2.50/ea 4 doz min.

Childrens Dresses & Skirts All Season (limited) – $3.00/ea 4 doz min.

CIRCLE READER RESPONSE #44 FOR MORE INFORMATION

–705-0700

Family owned since 1963

MAKE $ WITH RECYCLED!

Childrens Cotton, Denim, & Corduroy Pants – $2.00/ea

Childrens SS/SP/ Fleece – $1.50/ea

Childrens Polo – $1.35/ea

Childrens Coats, Jackets & Snowsuits – $4.00/ea

Ladies Fake Fur Coats – $9.00/ea

Mens Car Coats – $9.00/ea

Mens & Ladies Raincoats – $6.00/ea

Unisex Leather Jackets & Coats – $9.00/ea

Ladies Coats & Carcoats – $9.00/ea

Mens Overcoats – $12.00/ea

Lt Zipper Jacket – $2.75/ea

Men’s Blazers – $5.00/ea Ladies Blazers – $4.00/ea

All Season Mix – $4.50/lb

Mens, Ladies, and Childrens Light Mixed Clothing – $5.00/lb

Adult Plus Size Assorted Clothing 1x-3x – $2.50/ea

4 doz min.

4 doz min.

4 doz min.

4 doz min.

4 doz min.

Winter Mix – $4.00/lb 50 lb. min.

Toll Free

4 doz min.

50 lb. min.

4 doz min.

3 doz min.

4 doz min.

50 lb. min.

4 doz min.

4 doz min.

4 doz min.

4 doz min.

1- 855 -705-0700 www.NAWholesalers.com

Recycled means used. all ouR items aRe in veRy good Resale condition. customeR pays shipping chaRges. all sales aRe final.

North AmericAN

WholesAlers

Family oWnED SinCE 1963

Quality RECyClED Clothing

1-855-705-0700

toll FREE

www.NAWholesalers.com

Po Box 140508, Station B ✩ howard Beach, ny 11414 ✩ info@naWholesalers.com

Assorted Denim Jackets – $5.00/ea Lee, Levi, & Wrangler Special Designer Denim Jackets – $15.00/ea

Assorted Nylon Monogrammed Jackets – $9.00/ea

Assorted Vintage – $10.00/lb

Special Athletic Jerseys – $15.00/ea

Hawaiian Shirts – $8.00/ea

Light Poly & Silk Scar ves – $1.50/ea

Vintage Ties – $3.50/ea

Western Shirts – $4.00/ea

Baseball Jackets – $12.00/ea

Mixed Leather Clothing – $3.50/ea

Nylon Monogrammed Jackets & Windbreakers – $4.00/ea

Nylon Shirts – $6.00/ea

Military Field Jackets – $13.00/ea

Mixed Military Shirts – $5.00/ea

Mixed Military Pants – $6.00/ea

Assorted Military Clothing Cotton – $6.00/lb Wool – $3.50/lb

2 doz min.

3 doz min.

2 doz min.

18 pcs min.

2 doz min.

4 doz min.

4 doz min.

4 doz min.

50 lb. min.

4 doz min.

4 doz min.

4 doz min.

18 pcs min.

4 doz min.

2 doz min.

50 lb. min.

North AmericAN

WholesAlers

Family oWnED SinCE 1963

Quality RECyClED Clothing

1-855-705-0700

toll FREE

www.NAWholesalers.com

Po Box 140508, Station B ✩ howard Beach, ny 11414 ✩ info@naWholesalers.com

special! gE

400

$

FoR EvERy PuRChaSED on youR FiRSt oRDER oF ouR PREmium oR DomEStiC itEmS

stock Up today!

50 WoRth oF ouR DomEStiC itEmS FREE

special Deals on

recycleD Domestic GooDs

Light Tropical Mixed Clothing $1.00ea Ladies, Mens, & Children All Season Mix $1.25ea Childrens Coats, Jackets, & Snowsuits $1.50ea Childrens Light Mixed Clothing $0.55ea Childrens Medium Mixed Clothing $0.65ea Childrens Mixed Clothing - Light & Medium $0.60ea Childrens Pants - Cotton, Corduroy, & Denim $1.10ea Childrens Polo & Printed Tshirts SS/LS $0.65ea Childrens Sweatshirt/Sweatpants/Fleece $0.75ea Ladies Coats & Carcoats $5.00ea Ladies Cotton & Rayon Pants $0.70ea Ladies Fake Fur Coats & Jackets $5.00ea Ladies Mixed Blouses $0.70ea Ladies Mixed Dresses & Skirts $2.00ea

Ladies Polo & Printed Ts SS/LS Ladies Winter Pants Light Zipper Jackets Mens & Ladies Raincoats Mens & Ladies Blazers Mens Corduroy Pants Mens Cotton & Cotton Blend Shirts Mens Polo & Printed Ts SS/LS Mens Winter Shirts Polar Fleece Long Sleeve & Vest Special Adult Mixed Sweaters Unisex Leather Jackets & Coats Unisex Sweatshirts Unisex Sweatpants Winter Dresses & Skirts

$0.60ea $0.80ea $0.85ea $3.00ea $2.50ea $1.50ea $1.50ea $0.75ea $1.25ea $0.85ea $0.65ea $4.00ea $0.75ea $0.75ea $1.50ea

Premium Quality: Very Gently Worn, No Holes, No Tears, No Grease Spots, No Stains Domestic Quality: No tears, No Grease or Paint Stains, Can Have a Small Spot, and Can be Faded All adult sizes are S-2X unless otherwise noted. (Please allow for 5% defects) Recycled means used. All our items are in very good resale condition. Customer pays shipping charges. all sales are final.

CIRCLE READER RESPONSE #44 FOR MORE INFORMATION

Industry trade shows

MARCH 2014

Apparel Denver Bridal Expo Show Date: Mar 2 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Marriott Hotel, Denver, CO Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

F O R U M

The Printwear Show Show Date: Mar 6-8 Management: National Business Media P.O. Box 1416 Broomfield, CO 80038 Tel: 303/469-0424 Fax: 303/469-5730 www.nbmshows.com Location: Arlington Convention Center, Arlington, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: Print wear and digital graphics.

Southern Women’s Show - Memphis Show Date: Mar 7-9 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Agricenter Expo Center, Memphis, TN Est. Exhibitors: 250 Est. Attendance: 19,500 Profile: Show features exhibit geared toward women, including everything from fashion to finance.

Houston Bridal Expo Show Date: Mar 9 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Hyatt Regency, Houston, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

Imprinted Sportswear Show Atlantic City Show Date: Mar 14-16

Management: VNU Expositions 13760 Noel Rd., Ste. 500 Dallas, TX 75240 Tel: 800/933-8735 www.issshows.com Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 400 Est. Attendance: 9,000 Profile: Market categories include ready-to-wear, screenprinted textiles, athletic and other uniforms, preprinted active and leisure wear, advertising specialties as well as the screen printing/ embroidery /transfer equipment needed to decorate textiles.

Norton’s Gift & Variety Show Show Date: Mar 15-17 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 475 Est. Attendance: N/A

SP o N So R E D By:

Recycled Clothing

Industry trade shows

www.1stopwholesale.com

MARCH 2014

Jeans • Shorts • Coats

516-991-7777 Profile: This apparel and jewelry market will be featuring apparel, jewelry and other related items.

Phoenix Bridal Expo Show Date: Mar 16 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Phoenix Convention Center, Phoenix, AZ Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

Los Angeles Shoe Show Show Date: Mar 16-18

2014 TRADE SHOW DIRECTORY F USA & CANADA

S w o h S e Trad 2014 USA

A NAD

Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-0708 www.californiamarketcenter. com Location: California Mart, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Men’s, Women’s and children’s fashion apparel and accessories in all price points.

Also featured are fashion runway shows, designer pavilion, retailer seminars, cocktail receptions and special events.

ASD Las Vegas Show Show Date: Mar 16-19

Management: 3 ASD Trade Shows 9 6255 W. Sunset Blvd, 19th Floor • Los Angeles, CA 90028 Tel: 1-800-421-4511 F Fax: (310) 481-1900 E www.merchandisegroup.com B Location: Las Vegas Convention R U Center, Las Vegas, NV A Est. Exhibitors: 3,000 R Est. Attendance: 40,000 Profile: Largest wholesale variety Y and general merchandise show 2 in the country, featuring tens of 0 thousands of unique products in 1 hundreds of popular categories.

4 Los Angeles Children’s Market Show Date: Mar 16-19 Management: California Mart Association

2014 Trade Show direc irecT Tory

& CA

ation form gs act In stin e Cont curate Li rage Ac ve mplet F Co yers F ational Co rn d Bu Listed ows bitors an l and Inte Sh e Trad s of Exhi , Nationa re al 2,400 Over ance Figu F Region orld Attend eb-Sites the W W livers Show ing De blish Pu m Foru

CALL TOLL FREE: 800-635-7654 • www.Forum123.com •

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Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721

o

Please send me the 2014 Trade Show Directory — $39.95 plus $7 Shipping = $46.95 Total (NYS add tax)

Your Name_______________________________________ o MONEY ORDER Street Address ____________________________________ o CREDIT CARD

o CHECK

_______________________________________________ Card No._____________________________ Exp ________ City/State___________________________ Zip__________ Signature _______________________________________

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110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-3797 www.californiamarketcenter. com Location: California Market Center, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show is complete with women’s and children’s apparel and accessories in all categories and price ranges.

Los Angeles Fashion Market Show Date: Mar 16-19 Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-3797 www.californiamarketcenter. com Location: California Mart, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Women’s and Children’s apparel and accessories in all categories and price ranges.

Northwest Shoe Travelers Market Show Date: Mar 17-18 Management: Boot & Shoe Travelers 50 West 34 St., #8A6 New York, NY 10001 Tel: 212/564-1069 Fax: 212/564-0513 www.bootshoeny.com Location: Meadowlands Expo Center, NJ Est. Exhibitors: N/A Est. Attendance: N/A

Industry trade shows

MARCH 2014 Profile: Aids shoe retailers in buying their shoes and accessories for the upcoming seasons.

Halloween Party Show Show Date: Mar 20-23 Management: Halloween Party Show PO Box 150790 Austin, TX 78715 Tel: 877-347-3976 www.haashow.com Location: George R Brown Expo Center, Houston, TX Est. Exhibitors: 1,500 Est. Attendance: 10,000 Profile: This show features major manufacturers and distributors of Halloween costumes, decorations, party goods, props and other merchandise.

San Jose Bridal Expo Show Date: Mar 23 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Fairmont Hotel, San Jose, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories.

Northstar Apparel Market Show Date: Mar 23-25 Management: Northstar Apparel 4052 Hyatt Merchandise Mart Minneapolis, MN 55403 Tel: 612/332-7966 Fax: n/a www.northstarfashion.com

Location: St. Paul River Center, St. Paul, MN Est. Exhibitors: 300 Est. Attendance: 450 Profile: Representatives from the men & boys’ apparel industry will be exhibiting at this event.

This is the big fall show Dallas Women’s & Children’s Apparel & Accessories Market Show Date: Mar 23-26 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 800/325-6587 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: 3,000 Est. Attendance: 20,000 Profile: A showcase for some 14000 lines of apparel and accessories.

Strut – Dallas Shoe Show Show Date: Mar 23-26 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 800/325-6587 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: 3,000 Est. Attendance: 20,000 Profile: A showcase of all styles and types of shoes and various footwear.

Southern Women’s Show Nashville Show Date: Mar 27-30 Management:

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Southern Shows, Inc. 810 Baxter St. Charlotte, NC 28202 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Nashville Convention Center, Nashville, TN Est. Exhibitors: 325 Est. Attendance: 35,000 Profile: Marketplace for all size National and local companies to promote goods and services with a focus on women.

Southern Women’s Show Greensboro Show Date: Mar 28-30 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 800/849-0248 Fax: 704/376-6345 www.southernshows.com Location: Greensboro Coliseum, Greensboro, NC Est. Exhibitors: 250 Est. Attendance: 19,500 Profile: Marketplace for national and local companies on appliances, art, etc.

San Francisco Bridal Expo Show Date: Mar 30 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Fairmont Hotel, San Francisco, CA Est. Exhibitors: N/A Est. Attendance: N/A

Industry trade shows

MARCH 2014 Profile: Bridal apparel and accessories.

Adult Halloween Show Show Date: Mar 31-Apr 2 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 33133 Tel: 305/663-6635 Fax: 305/661-8118 www.spectrade.com Location: Rio Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Costumes and items for adult Halloween type merchandise stores.

Arts & Crafts The Craftsmen’s Classic Arts & Crafts Festival Show Date: Mar 7-9 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: State Fairgrounds, Columbia, SC Est. Exhibitors: 300 Est. Attendance: 20,000 Profile: This Expo features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leathercraft, jewelry, and more.

Open to public and trade ACC Craft Fair - Atlanta Show Date: Mar 14-16

Management: American Crafts Council, Inc. 72 Spring St. 6 Fl. New York, NY 10012 Tel: 212/274-0630 Fax: 212/274-0650 www.craftcouncil.org Location: Georgia Dome, Atlanta, GA Est. Exhibitors: 250 Est. Attendance: 9,300 Profile: U.S.A Made is the motto at this popular show that features craftspeople throughout the country displaying items such as glass, leather, jewelry, wood, metal and fiber. Open to the public and trade.

The Craftsmen’s Classic Arts & Crafts Festival Show Date: Mar 14-16 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: Richmond International Raceway Complex, Richmond, VA Est. Exhibitors: 300 Est. Attendance: 20,000 Profile: Features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leather-craft, jewelry and more.

Open to public and trade.

Memories Expo Show Date: Mar 21-22 Management: Offinger Management Co. 1100 -H Brandywine Blvd., P.O. Box 3388 Zanesville, OH 43702

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Tel: 740/452-4541 Fax: 740/452-2552 www.memoriesexpo.com Location: Ohio Exposition Center, Columbus, OH Est. Exhibitors: 100 Est. Attendance: 3,300 Profile: Collectibles and memorabilia from all eras will be displayed at this event. Also many crafts products including scrap booking will be featured. offinger’s Handcrafted Marketplace Show Date: Mar 22 Management: Offinger Management Co. 1100-H Brandywine Blvd.

Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/455-6770 www.offinger.com Location: Ohio Expo Center, Columbus, OH Est. Exhibitors: 225 Est. Attendance: 2,700 Profile: Suppliers exhibit all items pertinent to the handcrafted product industry.

Art Glass Show & Bead Show Show Date: Mar 22-23 Management: Creative Mode 2934 County Mn. Stoughton, WI 53589 Tel: 608/838-8011 Fax: 608/838-8022 www.beadshowmadison.com Location: Alliant Energy Center, Madison, WI Est. Exhibitors: 200 Est. Attendance: 1,600 Profile: The world’s source for glass.

Industry trade shows

MARCH 2014 The Craftsmen’s Classic Arts & Crafts Festival Show Date: Mar 28-30 Management: Gilmore Enterprises 3514-A Drawbridge Parkway Greensboro, NC 27410 Tel: 336/282-5550 Fax: 336/274-1084 www.gilmoreshows.com Location: Dulles Expo Center, Chantilly, VA Est. Exhibitors: 250 Est. Attendance: 18,000 Profile: Features thousands of original crafts and fine art, showcasing Made-in-America products such as pottery, toys, leather craft, jewelry and more.

Open to public and trade.

Business CAMEX Show Date: Mar 7-11 Management: National Association of College Stores 500 E. Lorin St. Oberlin, OH 44074 Tel: 800/622-7498 Fax: 440/775-4769 www.camex.org Location: Kay Bailey Convention Center, Dallas, TX Est. Exhibitors: 650 Est. Attendance: 2,100 Profile: Showcases books, supplies, services and life-style needs on college campuses for managers and buyers of college stores.

IAADFS/Duty Free Show of the Americas Show Date: Mar 9-12 Management: Smith, Bucklin & Associates, Inc. 2025 M St. NW, Ste. 800 Washington, DC 20036-3309 Tel: 202/367-1184 Fax: 202/429-5154 www.iaadfs.org Location: Orlando World Center, Orlando, FL Est. Exhibitors: 175 Est. Attendance: 3,100 Gulf South Idea Exchange Show Date: Mar 11-12 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Biloxi, MS (Call for Site) Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

Mid-America Ag Show Show Date: Mar 12-13 Management: Mid America Expositions 7015 Spring Street Omaha, NE 68106 Tel: 402/346-8003 Fax: 402/346-5412 www.showofficeonline.com Location: Century Link Center, Omaha, NE Est. Exhibitors: 300 Est. Attendance: 1,000

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Monterey Idea Exchange Show Date: Mar 12-13 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Portola Hotel, Monterey, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

The Exhibitor Show Show Date: Mar 17-19 Management: Exhibitor Magazine 206 So. Broadway, #745 Rochester, MN 55904 Tel: 630/434-7779 www.exhibitoronline.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 300 Est. Attendance: 5,000 Profile: This is billed as “the trade show of trade shows!” Everything a tradeshow coordinator needs will be exhibited here.

Conference on open Air Centers Show Date: Mar 19-21 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020

Industry trade shows

MARCH 2014 Tel: 646/728-3800 Fax: 732/694-1781 www.icsc.org Location: Mandarin Oriental Hotel, Washington, DC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

Gay and Lesbian Travel Expo Show Date: Mar 22-23 Management: RDP Group 30 Tower Lane Avon, CT 06001 Tel: 860/677-0094 Fax: 860/677-6869 www.rdpgroup.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 400 Est. Attendance: 21,000 Profile: Products and services geared toward alternative lifestyles.

Carolinas Idea Exchange Show Date: Mar 24-25 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Charlotte Convention Center, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A

Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

ASI Show – Long Beach Show Date: Mar 25-27 Management: ASI Shows, Inc. 4800 Street Rd. Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com Location: long Beach Convention Center, Long Beach,, CA Est. Exhibitors: 400 Est. Attendance: 6,000 Profile: Imprinted specialties show.

New England Design and Manufacturing Show Show Date: Mar 26-27 Management: Canon Communications, LLC 11444 W Olympic Blvd., #900 Los Angeles, CA 90064 Tel: 310/445-4200 Fax: 310/445-4299 www.canontradeshows.com Location: Boston Convention Center, Boston, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show specializes in both the design and manufacturing of products.

Electronics Tech Advantage Expo Show Date: Mar 3-6 Management: National Rural Electric Cooperative Association

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Arlington, VA 22203 Tel: 703/243-0050 Fax: n/a www.techadvantage.org Location: Nashville Convention Center, Nashville, TN Est. Exhibitors: 200 Est. Attendance: 11,000 Profile: Brings attention to system managers and employees to the new products and services required in maintenance, construction, operation and administration of rural electric utilities.

F O R U M

IPC Printed Circuits EXPo Show Date: Mar 25-27 Management: IPC-Association Connecting Electronics Industries 3000 Lakeside Dr., Suite 3095 Bannuckburn, IL 60015 Tel: 847/615-7100 Fax: 847/615-7105 www. ipc.org Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 300 Est. Attendance: N/A Profile: Annual tradeshow for suppliers and manufacturers of printed circuit boards.

Xplor International Global Electronic Document Systems Conference & Exhibit Show Date: Mar 25-27 Management: Xplor International 2900 Land O Lakes Blvd., Suite 103 Lutz, FL 33549 Tel: 813/948-3171 Fax: 813/948-3038 www.xplor.org

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Industry trade shows

MARCH 2014 Location: Orlando, FL (Call for Site) Est. Exhibitors: 200 Est. Attendance: 20,000 Profile: Displaying current electronic printer systems, supplies and services.

NEPCoN East / Electro Show Date: Mar 26-27 Management: Canon Communications 11444 W. Olympic Blvd Los Angeles, CA 90064 Tel: 310/445-4200 Fax: 310/996-9499 www.canonshows.com Location: Boston Convention Center, Boston, MA Est. Exhibitors: 250 Est. Attendance: 4,000 Profile: Showcases serving the electronics industry on the east coast.

MacWorld Show Date: Mar 27-29 Management: IDG Expositions, Inc. One Exeter Plaza 15 Fl. Boston, MA 02116 Tel: 800/645-EXPO Fax: 508/620-6668 www.macworldexpo.com Location: Moscone Convention Center, San Francisco, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Computer show and expo.

Embedded Systems Conference - West Show Date: Mar 31-Apr 3 Management: Miller Freeman, Inc. 600 Harrison St.

San Francisco, CA 94107 Tel: 415/947-6622 Fax: 415/947-6095 www.embedded.com Location: McEnery Convention Center, San Jose, CA Est. Exhibitors: 300 Est. Attendance: 13,000 Profile: Featuring and specializing in software designers, engineers and manufacturers.

NetWorld & Interop Las Vegas Show Date: Mar 31-Apr 4 Management: Media Live Intl. Inc. 775 Folsom Street San Francisco, CA 94107 Tel: 415/905-2300 Fax: 415/905-2329 www.voip-news.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: A complete educational source for solutions in LAN, WAN and enterprise networking.

Gifts & Variety First Monday & Tuesday Mini Market Show Date: Mar 3-4 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX

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Est. Exhibitors: N/A Est. Attendance: N/A Profile: A gift and home accessories show.

Atlanta Spring Gift & Accessories Market Show Date: Mar 7-9 Management: America Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 www.americasmart.com Location: Atlanta Market Center, Atlanta, GA Est. Exhibitors: 2,200 Est. Attendance: 47,000 Profile: Manufacturers and wholesalers exhibit their products and services to attending gift shop owners.

Southern Women’s Show Memphis Show Date: Mar 7-9 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Agricenter Expo Center, Memphis, TN Est. Exhibitors: 400 Est. Attendance: 31,000 Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

CAMEX Show Date: Mar 7-11 Management: National Association of College Stores

Industry trade shows

MARCH 2014 500 E. Lorin St. Oberlin, OH 44074 Tel: 800/622-7498 Fax: 440/775-1920 www.camex.org Location: Kay Bailey Hutchinson Convention Center, Dallas, TX Est. Exhibitors: 650 Est. Attendance: 2,100 Profile: Showcases books, supplies, services and life-style needs on college campuses for managers and buyers of college stores.

Portland Gift & Accessories Show Show Date: Mar 8-10 Management: Western Exhibitors, Inc. 2181 Greenwich St. San Francisco, CA 94123 Tel: 415/346-6666 Fax: 415/346-4965 www.portlandgift.com Location: Oregon Convention Center, Portland, OR Est. Exhibitors: 450 Est. Attendance: 8,000 Profile: A gift show drawing wholesalers of gift and decorative accessories, jewelry, souvenirs and gourmet items. offinger’s Handcrafted Marketplace Show Date: Mar 12 Management: Offinger Management Co. 1100 H-Brandywine Blvd., P.O. Box 2188 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.offinger.com Location: Ohio Expo Center, Columbus, OH Est. Exhibitors: 175

Est. Attendance: 1,200 Profile: Exhibitors will feature all types of gifts and handicrafts.

Kansas City Gift Show Show Date: Mar 14-17 Management: Kansas City Gift Mart, Inc. 6800 West 115 St. Overland Park, KS 66211 Tel: 913/491-6688 Fax: 913/491-1279 www.giftmartofkansascity.com Location: Kansas City Gift Mart, Overland Park, KS Est. Exhibitors: 250 Est. Attendance: 6,000 Profile: Temporary exhibits in conjunction with permanent exhibits featuring many handcrafted product lines such as giftware, fine art, seasonal décor, collectibles and more Minneapolis Gift Show Show Date: Mar 14-18 Management: Minneapolis Gift Mart 10301 Bren Rd. W Minnetonka, MN 55343 Tel: 800/626-1298 Fax: 612/932-0847 www.mplsgiftmart.com Location: Minneapolis Gift Mart, Minneapolis, MN Est. Exhibitors: 130 Est. Attendance: 3,000 Profile: This show features gifts for all occasions from toys to house wares and more.

Norton’s Gift & Variety Show Show Date: Mar 15-17 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151

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Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 475 Est. Attendance: N/A Profile: This show is complete with all kinds of giftware.

ASD Las Vegas Show Show Date: Mar 16-19 Management: ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511 Fax: (310) 481-1900 www.merchandisegroup.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,000 Est. Attendance: 40,000 Profile: Closeouts and surplus of gifts, novelties, games, toys and art supplies among other categories of general merchandise will be featured.

ASD Las Vegas Gift Expo Show Date: Mar 16-19 Management: ASD Trade Shows 6255 W. Sunset Blvd, 19th Floor Los Angeles, CA 90028 Tel: 1-800-421-4511 Fax: (310) 481-1900 www.merchandisegroup.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,000 Est. Attendance: 40,000 Profile: Showcases jewelry, handcrafts, collectibles, and more. Held in conjunction with the ASD trade show.

Industry trade shows

MARCH 2014 Gift & Home Market at the LA Mart Show Date: Mar 16-19 Management: L.A. Mart 1933 S. Broadway, Ste. 244 Los Angeles, CA 90007 Tel: 213/763-5800 Fax: 213/763-5881 www.californiamarketcenter. com Location: L.A. Mart, Los Angeles, CA Est. Exhibitors: 300 Est. Attendance: 25,000 Profile: 300 showrooms featuring seminars, workshops for buyers, new products, discounts and more.

Southern Women’s Show Richmond Show Date: Mar 21-23 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Richmond Raceway Complex, Richmond, VA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

Boston Gift Show Show Date: Mar 23-26 Management: Urban Expositions 1395 South Marietta Parkway, Bldg. 400, Ste. 210 Marietta, GA 30067

Tel: 770/952-6444 Fax: 770/956-9644 www.urban-expo.com Location: Boston Convention Center, Boston MA Est. Exhibitors: 600 Est. Attendance: 13,000 Profile: This show features a wide variety of giftware’s and collectible items.

Montreal Gift Show Show Date: Mar 23-26 Management: DMG World Media 4285 Canada Way Burnaby, BC V5G 1H2 Tel: 604/433-5121 Fax: 604/433-9549 www.vancouvergiftshow.com Location: Place Bonaventure, Quebec, Canada Est. Exhibitors: 600 Est. Attendance: 8,300 Profile: Jewelry, house wares, leather products, gifts and toys will be displayed at this gift show.

Dallas International Gift & Home Accessories Show Show Date: Mar 27-30 Management: George Little Management 10 Bank St. White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6180 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: 800 Est. Attendance: 30,000 Profile: This show focuses on retailers and others shopping for gifts and gift related items.

This show is one of the many shows going on under one roof.

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Southern Women’s Show Nashville Show Date: Mar 27-30 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Music City Center, Nashville, TN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

Charlotte Gift, Jewelry and Housewares Show - Charlotte Show Date: Mar 29-31 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and more.

Home & Housewares F O R U M

Maryland Home & Garden Expo Show Date: Mar 1-2 Management: American Consumer Shows

Industry trade shows

MARCH 2014 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.mdhomeandgarden.com Location: Maryland Fairgrounds, Timonium, MD Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

The Garden Market Show Date: Mar 1-2 Management: Hart Productions 3307 Clifton Ave., Ste.4 Cincinnati, OH 45220 Tel: 513/281-0022 Fax: 513/281-3322 www.hartproductions.com Location: Duke Energy Convention Center, Cincinnati, OH Est. Exhibitors: N/A Est. Attendance: N/A Profile: All products and services for the garden will be on display at this show.

Hearth, Patio & Barbeque Expo Show Date: Mar 6-8 Management: Hearth Productions Association 1601 N. Kent St., Ste. 1001 Arlington, VA 22209 Tel: 703/522-0086 Fax: 703/522-0086 www.hpbexpo.com Location: Salt Palace, Salt Lake City, UT Est. Exhibitors: N/A Est. Attendance: N/A Profile: Manufacturers and distributors of hearth products.

Annual West Michigan Home & Garden Show Show Date: Mar 6-9 Management: Show Span, Inc. 2121 Celebration Dr. NE Grand Rapids, MI 49525 Tel: 616/447-2860 Fax: 616/447-2861 www.showspan.com Location: DeVos Place, Grand Rapid, MI Est. Exhibitors: N/A Est. Attendance: N/A Profile: Home and garden products.

International Home & Garden Show Show Date: Mar 6-9 Management: Showcase Marketing Ltd. 1110 Shepard Ave. E., Ste. 410 North York, ON M2K 2W2 Tel: 416/512-1305 Fax: 416/512-7777 www.home-show.net Location: Toronto International Centre of Commerce, Toronto, ON, Canada Est. Exhibitors: 500 Est. Attendance: 100,000 Profile: This show features interior decorating, home remodeling, building materials, floor and wall coverings and more West Michigan Home & Garden Show Show Date: Mar6-9 Management: Show Span, Inc. 2121 Celebration Dr. NE Grand Rapids, MI 49525 Tel: 616/447-2860 Fax: 616/447-2861 www.showspan.com

SHow HoUSED at tHE Park ExPo & ConfErEnCE CEntEr (forMErLy tHE CHarLottE MErCHanDiSE Mart)

The Charlotte Gift & Jewelry Show 2014 SCHEDULE March 29-31 June 28-30 September 27-29 December 6-8

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GATLINBURG CONVENTION CENTER Gatlinburg, TN 2014 Schedule: March 15-17 • June 7-9 September 6-8 • November 15-17

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Location: DeVos Place, Grand Rapids, MI Est. Exhibitors: N/A Est. Attendance: N/A Profile: Home and garden products.

Atlanta Spring Gift, Accessories & Holiday Market Show Date: Mar 7-9 Management: Americas Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 www.americasmart.com Location: Americas Mart Atlanta, Atlanta, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Displays include glassware, tabletop products, home accents and more.

Buffalo Home & Garden Show Show Date: Mar 7-9 Management: DMG World Media 301 East Bethany Home Rd., Ste. B150 Phoenix, AZ 85012 Tel: 602/277-4748 Fax: 602/265-3024 www.buffalohomeshow.com Location: Buffalo Convention Center, Buffalo, NY Est. Exhibitors: 340 Est. Attendance: 21,000 Profile: The focus of this show is new ideas. Expert advice and a total selection of quality home related products.

Maryland Home & Garden Expo Show Date: Mar 7-9

Industry trade shows

MARCH 2014 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.mdhomeandgarden.com Location: Maryland Fairgrounds, Timonium, MD Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

North Iowa Home & Landscaping Show Show Date: Mar 7-9 Management: Iowa Show Productions, Inc. P.O. Box 2460 Waterloo, IA 20704-2460 Tel: 319/232-0218 Fax: 319/235-8932 www.iowashows.com Location: North Iowa Fairgrounds, Mason City, IA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Products and services for home, house and landscaping.

Salt Lake Tribune Home & Garden Festival Show Date: Mar 7-9 Management: DMG World Media 3450 South Highland Dr., Ste. 105 Salt Lake City, UT Tel: 800/657-3050 Fax: 801/485-0687 www.dmgworldmedia.com Location: Southtowne Exposition Center, Sandy, UT Est. Exhibitors: N/A Est. Attendance: N/A

Profile: All types of gift, home and floral products and services will be exhibited.

Indiana Flower & Patio Show Show Date: Mar 8-16 Management: HSI Show Productions P.O. Box 502798 Indianapolis, IN 46250 Tel: 317/576-9933 Fax: 317/576-9955 www. indianaflowerandpatioshow. com Location: Indiana State Fairgrounds, West Pavilion and Expo Hall, Indianapolis, IN Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show features a vast amount of home products for the outdoors.

San Jose Home & Garden Expo Show Date: Mar 8-9 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: McEnery Convention Center, San Jose, CA Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

Suburban Maryland Home Show Show Date: Mar 8-9 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501

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Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: Discovery Sports Center, Germantown, MD Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

NE Lumber Dealers Convention Show Date: Mar 11-12 Management: Northwestern Lumber Association 1405 Lilac Dr. N., Ste. 130 Golden Valley, MN 55422 Tel: 763/544-6822 Fax: 612/595-4060 www.nlassn.org Location: Embassy Suites, Lavista, NE Est. Exhibitors: 130 Est. Attendance: N/A Profile: An educational forum to discuss business operations, industry expertise, products and services and to promote fellowship within the industry.

Annual Lansing Home & Garden Show Show Date: Mar 13-16 Management: Show Span, Inc. 2121 Celebration Dr. NE Grand Rapids, MI 49525 Tel: 616/447-2860 Fax: 616/447-2861 www.showspan.com Location: Michigan State University Pavilion Center, East Lansing, MI Est. Exhibitors: N/A Est. Attendance: N/A

Industry trade shows

MARCH 2014 Profile: Home and garden products.

Buffalo Home & Garden Show Show Date: Mar 14-16 Management: DMG World Media 301 East Bethany Home Rd., Ste. B150 Phoenix, AZ 85012 Tel: 602/277-4748 Fax: 602/265-3024 www.buffalohomeshow.com Location: Buffalo Convention Center, Buffalo, NY Est. Exhibitors: 340 Est. Attendance: 21,000 Profile: The focus of this show is new ideas. Expert advice and a total selection of quality home related products.

Pontiac Home & Garden Expo Show Date: Mar 15-16 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: Ultimate Soccer Arena, Pontiac, MI Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

International Home & Housewares Show Show Date: Mar 15-18 Management: International Houseware Association Tel: 847/292-4200 Fax: N/A www.housewares.org

Location: McCormick Place, Chicago, IL Est. Exhibitors: 2,200 Est. Attendance: 20,000 Profile: The premier show for home and house wares. Exhibits from top manufacturers and wholesalers from across the world will be exhibiting.

Boise Home & Garden Show Show Date: Mar 21-23 Management: Spectra Productions 4149 W. State St, P.O. Box 333 Eagle, ID 83616 Tel: 208/939-6426 Fax: 208/939-6437 www.gardenshowboise.com Location: Boise Centre, Boise, ID Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show will feature products and accessories for the home and garden.

Bucks & Montgomery County Home Show Show Date: Mar 21-23 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: SMG Sportsplex, Warminster, PA Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show.

Central Florida Home & Garden Show Show Date: Mar 21-23 Management:

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IF you are a manufacturer or wholesaler and want to find buyers at leading national retail stores across the United States your search has ended! The Salesman’s Guide series provides you with contact information designed to get in the door and sell your products and services. All of the legwork is done for you and compiled in these easy-to-use books and CD’s.

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Generate the sales you need with over 6,200 companies listed to get your product into target stores. Provides over 12,700 buyers from department stores and discount store chains, gift and specialty stores, houseware and home furnishing stores, hardware stores and home centers and mail order and online retailers. Listings include company name, parent company/divisions, address, phone and fax numbers, Web site address, key buyers and executives and the merchandise they purchase.

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Over 14,400 meeting and event planners in the U.S. and Canada are listed. Listings include contact names and titles, street and P.O. Box addresses, phone and fax numbers, Web site and general corporate e-mail addresses and type of business. Details include: the event planner, number of meetings held, months held and number of days, average meeting length, number of attendees, type of facility used, national and international meeting locations and any speakers or entertainers hired.

Provides precious resources putting you on the inside track to successful business relationships. Each of the more than 17,700 national association listings contains association name, address, phone and fax numbers, Web site address, general e-mail address and contact names and titles. Details include the type of meetings, locations, number of meetings, length of meetings, number of attendees, and the number of years booked in advance.

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Profile listings contain the contact information for planners responsible for the selection of event sites, travel arrangement, speakers, entertainers, caterers and event planning. Entries include organization name, addresses, telephone and fax numbers, Web site addresses, e-mail addresses, type of organization, number of meetings held annually, and the number of attendees.

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Indices allows you to search for a specific firm by name or firms who use speakers and entertainers for meetings and events.

Consists of over 10,000 meeting and event planners that plan and organize “experiential events”.

These events include trade shows, product launches, mobile marketing events, festivals, and other events which require services such as event staffing, props, equipment rental, catering, a/v rental, event marketers, special event facilities, etc. Listings include company name, street and mailing addresses, phone numbers, company participation, equipment the company usually purchases for events, services, and locations of events. The index allows you to search for a specific firm by name for easy reference.

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5 8 • F E B R U A R Y 2 0 1 4

Operating Your RETAIL STORE Your marketing program will evolve over time as you measure the effectiveness of the different options available to you. This is one of those learning endeavors in retailing that represents an expensive but very necessary education for you. There are no set solutions. Every market, every product, and every audience requires its own marketing strategy. But there should be a purposeful plan behind all you do. It’s simply too expensive an undertaking to go about haphazardly. Review all you’ve written about what you’re selling, who your customers are, and who will be your suppliers. Start thinking about what you can do to bring the 3 together in your store.

Your marketing program will be a product of your budget, how much you can afford to spend on promotions for opening day and throughout the year ahead. Whatever you spend, you should be measuring the effectiveness of each advertising and promotional vehicle as you use it. Your plan should enable you to track the results of each as you try to identify your best media mix. As your business grows, you’ll want to return to this plan and measure the effectiveness of each component against your expectations. Right now your plan must be made from guesswork, hunches about how to get most from the conventional marketing tools. As your store grows into its success, you’ll want to refine it into a science of knowing exactly what you must do to get shoppers into your store, in every season.

Then set to work devising a comprehensive marketing program you can use for your promotional push. As mentioned earlier, put it in writing.

Use this list as a model for developing your promotional push and tracking the results. You need to maintain a log of what promotional vehicles you use, when, and cost, and the

Develop o ing Your Market op e ing Pro et r gram ro

F O R U M

5 9 • F E B R U A R Y 2 0 1 4

CIRCLE READER RESPONSE #15 FOR MORE INFORMATION

F O R U M

FORUM Workshop WORKSHOP Forum

6 0 • F E B R U A R Y 2 0 1 4

Initially there’s only one promotional event on your itinerary: Opening Day. Before your store actually opens its door, r your marketing r, goal is to create as much excitement as you can around this event. The new store in town always garners attention simply because it is new. That’s a promotional opportunity available only once; use it to create as much awareness as possible. At the same time, you must think beyond that and develop a long-term promotional push that will pull shoppers into the store throughout the first year. Throw your full marketing support behind opening day, y and y, plan to follow it up, consistency, y week by week, y, k k, as you investigate the impact of the various marketing tools available to you. Remember: There’s no comb m ination that will work for every mb store in every market. Yo Y u’ll learn from your mistakes and successes over time.

Once you develop a better understanding of each concept and marketing element, you can devise an overall marketing strategy. y An effecy. tive promotional campaign incorporates the strengths of all 3 components to reach the widest possible audience. Consider public relations your vehicle for generating free publicity about your store’s arrival, what’s unique about it and why shoppers should care. Promotions create events that give people a reason to visit the store or buy from you. Advertising carries the reason to visit the store or buy from you.

Advertising carries the message of PR and promotions, but you pay for it. As you develop your strategy, you always want to look for ways to get maximum bang for every promotional buck you spend. continued...

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FORUM Workshop WORKSHOP Forum 6 2 • F E B R U A R Y 2 0 1 4

F O R U M

Look for ways to accomplish the most with the least spending as you develop a strategy in the main components of your advertising effort.

LEARN TO USE YOUR MONEY TWICE

There’s no way to avoid the costs of a marketing program. The dollars spent represent a vital and necessary investment. And this is an expenditure more critical now than at any time in the store’s history. y Ye y.

Y t there’s no tangible result from the investment. Spend for inventory that doesn’t sell and you get credit; spend your money frivolously for advertising that doesn’t work and call it a loss. Wi W th the need to experiment as you work toward that winning promotional mix, you want to make sure you’re getting the most benefit from every dollar

$¢

spent. In effect, you want to go about the process so that you use your money twice.

USE SHOPPING BAGS AS TRAVELING BILLBOARDS

T ke something as basic as the store bag as an Ta example. Every store needs bags for merchandise. There’s no way around that; it’s a necessary expense. Yo Y u can save a little money buying generic paper bags, or you could spend a little more and have the store name and logo imprinted on every bag. That amounts to money well spent. Not only do you have the bags you need, but every bag that leaves your store is a walking advertisement for the business. continued...

6 3 • F E B R U A R Y 2 0 1 4

CIRCLE READER RESPONSE #14 FOR MORE INFORMATION

F O R U M .

FORUM Workshop WORKSHOP Forum 6 4 • F E B R U A R Y

For that advertisement to leave an impression on those who see it, t you need a distinctive typet, face for the store name, an eye-catching visual, or a combination of both for your logo. In time, the logo becomes a recognized symbol of that store. As soon as shoppers see it, it stirs their memories about the store and what it sells.

BE SURE YOUR STORE’S NAME SERVES A MARKETING PURPOSE

2 0 The best names define what the store sells, at 1 least in the start-up phase. Manny’s To T ys can 4 go by Manny’s once the business is a local establishment. When establishing the store and creating an identity, y that qualifier helps. ANy, OTHER THINGS TO CONSIDER WHEN COMING UP WITH A STORE NAME IS WHERE IT FALLS IN THE ALPHABET.

Believe it or not, t this is an important determinat, tion to make, especially during the early stage of the business. A lot of people let their fingers do the walking and shop through the Ye Y llow Pages. When they don’t know the name of a store, they turn to the directory heading and work their way down the list of store names.

Those listings appear in alphabetical order. The stores at the top of the list, in front of the alphabet, get the calls first. If one has what the shopper wants and is conveniently located, there’s no reason to shop further. If you can’t define what you sell in your name, you may want to think in terms of the alphabetical listing. Yo Y u’re going to pay to have the name and logo turned into your symbol, so do all you can to get the most from that investment. continued...

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CIRCLE READER RESPONSE #18 FOR MORE INFORMATION

F O R U M .

FORUM Workshop WORKSHOP Forum 6 6 • F E B R U A R Y 2 0 1 4

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PUT YOUR NAME & LOGO EVERYWHERE

Everything you do and everything that leaves the store should wave your store banner before the public. When you’re giving away pens, pins, or any other premium, make sure whoever sees them knows who supplied them. When buying such premiums, selectively spend for those with the longest staying power. A pen or pencil promotes the store as long as it writes; the message adorning it can be easily missed. A desktop notepad stays around longer, r and every time r, people use it, they meet your message. Refrigerator magnets with store name and number provide an inhome advertisement with years of service. A key chain may not last as long, but

gets the store name before more people. Nicely done TT shirts with your name and numb m er may mb cost more, but serve as walking billboards, carrying your message to places you could never reach with the marketing tools available to you.

MAKE SURE YOU MENTION ALL YOUR PRODUCTS & SERVICES

Whatever you use, be it a giveaway or advertising paid for by you, mention what you sell and the services you provide. Someone who sees your message will need just what you’re off f erff ing. In the newspaper and on the commercial airways, a share of those exposed to your ad may not need what you’re promoting in that one ad, but they may need something else you do have. If they don’t need it now, w they may w, next week. continued...

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FORUM Workshop WORKSHOP Forum 6 8 • F E B R U A R Y 2 0 1 4

While you’re trying to harvest sales today, y sow y, the seeds for tomorrow’s business as well.

Y u’re paying for the ad space or airtime, so it’s Yo up to you to make the investment pay for itself.

DON’T FORGET THE SIDESHOWS

doors are finally opening. It should be a celebration and sales event that spotlights everything you want shoppers to kn k ow, w and tell their w, friends, about the store.

LOOK FOR, & EXPLOIT, HIDDEN MARKETING OPPORTUNITIES

With in-store events, take your hint from the r you decide how and where r, circus: There’s the big tent and then there are As the store owner, the money is to be spent for the good of your all the sideshows. When you plan a big promotional event, make sure there are little business. Always look for the hidden opportuevents, little areas of activity, y to spotlight what nity that will enable you to realize a promoy, else goes on in the store. Yo Y ur Grand Opening tional benefit from your spending. When will generate a lot of hoopla merely because the paying to have your space renovated before n make sure there’s a sign outside n, doors are finally opening. It should be a cele- you move in, telling people what’s coming and bration and sales event that spotlights everywhen you expect to open. If you thing you want shoppers to kn k ow, w and tell their w, must buy a delivery truck, make it friends, about the store. Yo Y ur Grand Opening your mobile billboard. will generate a lot of hoopla merely because the continued...

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FORUM Workshop WORKSHOP Forum

IF YOU USE YOUR CAR FOR BUSINESS, 7 INVEST IN A MAGNETIC SIGN THAT 0 TELLS THE PUBLIC ABOUT YOUR • STORE, ITS LOCATION, WHAT IT SELLS, F AND THE SERVICES IT PROVIDES. E B R CONDUCT AN AGGRESSIVE U PUBLIC RELATIONS CAMPAIGN A R Y An aggressive public relations program will 2 benefit every type of business, even the retail 0 store. It’s the area where you shape perceptions 1 4 about the store and your commitment to the local community. y Public relations operates in 2 y. realms. There’s the publicity angle, whereby you use every available resource to publicize your business. Yo Y u can use these same tolls and things you do, particularly community involvement, t to create positive perceptions in the comt,

munity about your business.

Effective use of PR allows you to shape those perceptions to benefit your business.

THE NICE THING ABOUT PUBLIC RELATIONS IS THAT IT COSTS RELATIVELY LITTLE TO USE, AS LONG AS YOU HANDLE IT IN-HOUSE. Yo Y u can handle most of this yourself, f once you know whom to contact. f, But if you consider it worth the effort and expense, or you can’t juggle your schedule to take on yet another responsibility, y you may want to y, hire a PR consultant to help publicize what you’re doing. Not many retailers use them, so your search will probably lead you back to the Y llow Pages. Use the same hiring criteria as Ye with any other consultant. Yo Y u want the person with retail experience first. continued...

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FORUM Workshop WORKSHOP Forum

7 2 • F E B R U A R Y 2 0 1 4

Then you want them to show you samples of work done for other clients, preferably retailers, and provide you with the names of business references.

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PR AGENTS WORK EITHER

BY THE PROJECT OR ON RETAINER. Yo Y u may hire one only to help with your opening day event, or to handle all aspects of your marketing program through the first year. Rates vary, y y, depending on where you live, the size of your market, and the project. The most important thing and PR agent brings to the task is a working knowledge of the local media. Good ones already have established contacts with media personnel. However, r that won’t necessarily r, make a diff f erence in how much publicity they ff

can generate for a client. If you’re doing something newsworthy, y reporters will be in touch as y, soon as they hear about it, whether they hear of it from you or a PR professional.

USE PRESS RELEASES AS YOUR MAIN PR TOOL

The basic tool for letting the media know is the press release. Here’s where you must take a reckoning about your own skills. If you’ve never mastered the art of written communication, n hire someone who has to write your press n, releases. The people who’ll receive your releases are communicators, and will judge you and your business first on how it’s presented in the press release. Poor grammar and misspellings raise doubts about professionalism more than they elicit a response. continued...

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FORUM Workshop WORKSHOP Forum 7 4 • F E B R U A R Y 2 0 1 4

The best press releases are short, preferably one page, and provide a concise summary of why what you’re doing or what you have to say should be considered of interest to an audience. At the top of the page would be your store name and logo, address, telephone number, r and the name of a person to contact for r, more information: you. A headline summarizing what the press release is about – “Grand Opening for Innovative To T y Store Set for Next W ek” – should appear beneath the name and We logo, followed by the body of the release: a few paragraphs contain as much information as the recipient needs in order to make a decision.

Often what’s said in those opening lines will determine what, if any, y further attention your y, announcement receives. In a few sentences, the release must establish what is going on, where, when, and why it’s important to the readers,

viewers, or listeners of that news organization.

In the paragraphs that follow, w elaborate on each w, of the points contained in the opening, and then wrap up with an invitation to get in touch with the contact for more information.

�

PRESS RELEASES SHOULD BE SENT OUT WHENEVER SOMETHING OF SIGNIFICANT INTEREST OCCURS AT THE STORE.

Believe it or not, completely filling the day’s newspaper is often an arbitrary process.

Sometimes things make it into the paper because there’s a hole in the page to fill. The editor takes the first news item on hand – your release if it’s available. continued...

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FORUM Workshop WORKSHOP Forum 7 6 • F E B R U A R Y 2 0 1 4

Get Involved In Your Community

Community involvement should be regarded as the other side of your public relations strategy. Properly played, community involvement emphasizes the name of the store more than its business activities. The positive perceptions that result have beneficial impact on the business; people feel so good about what you’re doing, they want to support your business for it. Community involvement is not a onetime deal; it requires an ongoing commitment that demonstrates you value your community and want to be a good neighbor to your customers. There are passive and active components of this program.

�

The passive activities ask minimal involvement on your part: Yo Y u write a check once a year to sponsor a baseball team or you let a church group set up their cake sale on the sidewalk in front of your store. All these little activities contribute to a positive perception of your business and the person behind it.

COMMUNITY INVOLVEMENT, TO BE EFFECTIVE, ASKS ACTIVE PARTICIPATION AS WELL. To T be involved these days, you must demonstrate you’re a good neighbor through action. When there’s a clean-up of the local park, k get your staff members to turn out, payk, ing them for the time if you must. Wi W th protecting the environment such a concern for everyone in the community today, y the store y, owner can set an example for all and profit from the endeavor. continued...

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FORUM Workshop WORKSHOP Forum

7 8 • F E B R U A R Y

At the very least, set up a recycling bin for the packaging that comes with what you sell, and encourage shoppers to use it. Use recycled paper for receipts and bags. If it’s appropriate in your specialty, y stock a selection of the y, “green” products deemed environmentally friendly. y Not everyone will want to pay the y. extra price these products usually command, but they’ll feel better knowing that’s an option available to them where they shop.

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2 0 Community involvement also means being the 1 W th all the de4 spokesperson for what you sell. Wi bate over gun control in recent years, some gun retailers find themselves eagerly sought-out spokespersons of a particular point of view. Not everyone agrees

with what they have to say. y For those who do, y. their customers, the fact that these dealers are willing to represent their views strengthens the bond with the store. Of course, that’s an extreme case, and community involvement on the political front poses as much risk as opportunity for the retailer. It can backfire. But when, by speaking out, t you speak for your customers, t, you should consider it a duty and privilege to take the lead in espousing their views.

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FORUM Workshop WORKSHOP Forum

When you read the day’s newspaper or watch the local evening news, it’s not always apparent how much work goes on behind the scenes to put that package together. The daily or weekly challenge for those who prepare those packages is filling them with meaningful and useful information. The news editors always need that fresh idea, that new angle on an old story that makes it relevant again. They look to people like you, or your PR agent, for useful leads.

2 There’s usually a little more involved than 0 sending out a press release, but generating free 1 publicity can prove as simple as that.

4

8 0 • F E B R U A R Y

Make Sure Your News Items Get Into The Right Hands

Once you’ve got that release written, your next concern is getting it into the right hands.

�

Y u can send it to the Yo news department or to “the editor, r ” and you may r, get results. But putting a person’s name on the envelope ensures someone will see it. And if it’s not for her, r she’ll likely r, pass it along to the appropriate person. Before sending out a release, determine who should receive it. All media organizations employ people who specialize in particular aspects of the news. The bigger the organization, the more finely defined the categories. If you’re in a small town, n the editor, n, r reporter, r, r and salesman r, at your local weekly newspaper may be the same individual; at a nearby regional daily, y y, there’s probably an editor, r managing editor, r, r r, and specialists for sports, business, society, y city y, hall, etc. continued...

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F O R U M .

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8 2 • F E B R U A R Y 2 0 1 4

A radio station may have 1 or 2 news staffers, while a TV station in the same market employs a producer, r assignment editor, r, r and the rer, porters you see on the screen each night. At a magazine you’ll find an editor in chief, f an execf, utive and/or managing editor, r and editors for r, each of the areas of news it covers.

the top of the staff listing. That’s the editor or managing editor at a newspaper or magazine; the news editor for a radio station; and the assignment editor at the local TV station.

GO BEYOND THE NORM & BECOME AN EXPERT SOURCE

Who should receive your press release depends If you want to make the most of your opporon what you want to publicize. If it’s a business tunities for free publicity, you’ll need to be concern – the fact that you’re opening, a pro- more involved in the process. Outside maj a or aj motion on your staff, f or sales trends – it should metropolitan areas, the news personnel can be f, go to the business editor. If it’s about what you surprisingly accessible. Every sell, it should also go to the editor who covers reporter needs reliable, articthat category: the sports editor if you’ve got big ulate sources for every story. y y. news about baseball mits, for example. If you Since you intend to be the excan’t identify f those people – all that’s generally fy pert in what you sell, make required is a telephone call to the news organthat expertise available to ization – then send your release to the name at them. continued...

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8 4 • F E B R U A R Y

Call the appropriate editor or reporter and introduce yourself. Always try and make a positive reference to past stories you’ve seen or read by the reporter in the course of the conversation. For all their hard work, k the only time most k, media people hear from their audience is when there’s a complaint. These people have egos like everyone else; your kind words will be remembered and serve as your best introduction.

2 After the formalities, explain a little about your 0 store and your background and tell the reporter 1 you’d be glad to talk whenever there’s a need 4 for someone in your field. Of course, it’s to your benefit to approach the reporter with a specific story suggestion. Wa W tch and read the news, looking for ideas that might be expanded to include your store business. Human interest stories are always in demand, as are category-

F O R U M

specific “how-to” pieces. These may demonstrate how to get more enj n oyment from a hobby nj or interest, t or simply show people what to look t, for when buying a particular item. Think creatively in terms of what people might want to know about what you sell. Not all your ideas will strike a chord with your media contacts, but when they do, it will help your business.

�

Talk shows on radio and local TV always need guests to fill their time slots. If you’re a specialty dealer, r there’s probably a r, story to your business they’d love to feature. Even if you specialize in something that can be found in every town in America, you can add a local spin by showing listeners or viewers what’s new or special about what’s in your store. continued...

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8 6 • F E B R U A R Y 2 0 1 4

CONTACT THE SHOW AND TRY TO WRANGLE AN APPEARANCE.

across as an ad, and your column’s days will be numbered. The store will benefit enough just having the column written by you in print. It It won’t hurt to try. y If you’re successful, and the legitimizes your claims of being the local expert y. appearance works for both you and the station, n on what you sell. n, you could be asked on again, or given a monthly opportunity to share your expertise or Another way to generate free publicity is to filed questions from consumers. Yo Y u can’t buy create events, and not necessarily sales events. that kind of impact.

The appropriate activities depend on what you’re selling but can range from previews and If there’s enough of a local audidemonstrations of the new season’s merchanence for what you sell, you may dise, to hosting some form of competition onalso be able to convince the area site. Also use your commitment to the newspaper to accept a column community as a soapbox for garnering attenwritten by you on the subject. tion. Make a public event of your pledge or inThe trick is to write in generalities volvement, and challenge other retailers and even when being specific about your field. businesses in the area to meet that commitWhen you use your column to tout the benefits ment. of particular products you’re selling, it comes continued...

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8 8 • F E B R U A R Y 2 0 1 4

When working on any aspect of your marketing program, think in terms of how you might strengthen its impact through freely generated publicity. Tr T y to think like a reporter, r alr, ways looking for a news angle behind what you’re doing. Usually there’s nothing there, but when there is, and you can convince the reporter of its interest, it will be the best marketing you never had to buy. y Publicity is there for y. the asking, provided you learn how to ask. The people who can provide it for you want their next call to be from someone with a story worth telling. It can be you, if you step back from your business and reconsider it in terms of what’s going on in the marketplace around you, and what your business has to do with it.

�

Persist, and know when to call. Ti T ming can make all the difference. Wi W th any media, the half of the day leading up to deadline is a hectic time for staff members. For reporters on the morning paper, r it’s the hours after lunch and r, into evening; at the afternoon and evening paper, r it’s the morning hours until midafterr, noon. For the producer at your town’s midday radio talk show, w mornings are crunch time. w, Make your contacts during these hectic periods and your suggestions stand a good chance of being missed. Call in the slow periods, when the same people are unwinding from deadline pressure, and they’ll have the time to talk and listen to what you have to say. y y.

ONE FINAL NOTE. FREE PUBLICITY SHOULD BE EXACTLY THAT. FREE.

continued...

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Y u should never trade anything for coverage Yo by a news organization. The majority of reporters have standards and wouldn’t think of asking. If there’s a request for a product to review, w it should be filled by your supplier. Anyw, thing beyond that is wrong and will eventually catch up with that contact. Let that be someone else's problem. Any reputable news organization wants to cover a story worth telling, and nothing more. Yo Y ur only obligation is recogni2 tion of the job well done.

0 1 Use Promotion To Generate Traffic 4

9 0 • F E B R U A R Y

ketplace at large, your promotions distinguish your store from all others by focusing on some aspect of what you’re doing or how you’re selling. Inside the store, promotion serves more to direct shoppers’ attention to your merchandise and whatever you want to highlight.

The promotions that reach out encompass things you do to draw people into the store.

Y u may use advertising and public relations Yo to carry the message of your promotions, but the promotion stands alone. Promotional events, once conceived and created by you, generate excitement to focus attention on your If public relations and advertising spread the business.

YOU BEGIN WITH YOUR word about you and your business, specific GRAND OPENING AND promotions provide those who hear that mesATTENDANT FESTIVITIES. sage with a reason to visit the store. Promotions work for the store in 2 arenas. In the retail marcontinued...

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FORUM Workshop WORKSHOP Forum

Promotion is a process of developing awareness and interest in your merchandise, doing whatever it takes to encourage people to visit the store and buy. Effectively handled, it enhances the appeal of an item by giving the shopper incentive to buy now. w Every form of a w. sales event is a promotion. Advertising carries the message, but the event is what draws the crowds. Everything you do to promote the store and individual products should have a 2 beneficial impact on sales or strengthen percep0 tions of why consumers should shop your 1 store.

4

9 2 • F E B R U A R Y

attention to it in some special way. y If the spoty. light always fell on the same product, it would be business as usual. By changing promotions – by highlighting this first, then that – you can create ongoing excitement. The shopper has a reason to visit the store, to see what’s feature, what’s new, w and what’s on sale. Every change w, in promotion gives cause for another visit.

�

T ke advantage of the promotional opportuniTa ties available to you, free of charge, in your store windows. Set up displays that convey your enthusiasm about what you sell. Use seasonal themes to generate exDisplays, on the showroom and in the shop citement. Keep the displays windows, offer an ideal opportunity to profresh, rotating them monthly mote your merchandise. A promotion, by inat least to force people passtent, is a temporary activity. y Promotion y. ing by to reconsider what the highlights a product by drawing the shopper’s store has to off f er. continued... ff

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9 4 • F E B R U A R Y 2 0 1 4

Sure, you’re celebrating that your store is finally open. The real purpose behind all the hoopla, however, r is to get people into the store r, and let them see what your business offers them. Throughout the years ahead it will be up to you to come up with other special events that promote that kind of interest. Holidays, particularly long holiday weekends, lend themselves to promotions, as do seasonal activities like “back to school” shopping.

them a pressing need for the very products the store sells. Educational and training programs also help forge long-term interest in the category, y ensuring the store a steady stream of cusy, tomers for years ahead.

Promotions to the public need not be so subtle.

People respond to any off f er of free merchandise ff or significant savings. Either promotional approach serves as a subtle ploy for promoting the entire business. The gift or discount lures Other forms of promotion may not seem so shoppers to the store. Once they’re there, it’s up obvious in intent, but help familiarize your to you to use your promotional skills to turn target audience with your service and selec- their curiosity into a sale. tion. Some retailers incorporate educational THAT’S WHAT training and seminars into their promotional EFFECTIVE mix. A fabric store, for example, might sponsor PROMOTION sewing classes a couple of nights a week. It’s no DOES. surprise the people who’ll enroll bring with continued...

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FORUM Workshop WORKSHOP Forum

9 6 • F E B R U A R Y 2 0 1 4

It uses an activity or incentive to expose the cues to direct the shoppers’ attention to what customer to the store and what it off f ers in prod- you’re trying to sell. ff ucts and services. Participating in a local trade show promotes the business just as well as an PROVIDE VISUAL CUES FOR YOUR CUSTOMERS annual inventory reduction sale does. Yo Y u’re using an aspect of your business to reach more consumers and expose them to everything else Everything about how you handle products on you do at the store. the showroom floor should figure in your promotional plans. Yo Y ur suppliers can furnish you A successful promotional strategy has 2 facets. with counter cards, headers, point-of-purchase The first part seeks to attract the shopper to displays, and posters as part of their promoyour business; in the second part you try and tional support. Unless these sales aids are visidirect their attention to a particular item or de- ble, and the products they promote easily partment. This works on the telephone as well accessible, they’ll have minimal impact on as in person. When someone calls in an order sales.

One promotional tool that’s and you mention the sale item of the day, y y, often neglected is store you’re promoting your business. In the store design as it determines you can’t just stand up and shout about what product placement. continued... you want to move. Instead you’ll rely on visual

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FORUM Workshop WORKSHOP Forum

9 8 • F E B R U A R Y 2 0 1 4

Your signage promotes in the sense that it directs shoppers to your departments. In the aisles, a product’s position on the shelf or rack will directly influence sales. Those displayed at eye or ground level tend to get noticed more than everything in between. The same for products at the ends of the aisles. Yo Y u’ll learn to use these to your advantage, as tools for creating visual cues to motivate the shopper. Use these spaces to highlight the products that need the promotion. Don’t waste them on products that will sell consistently no matter where you place them. If you want to see this product-placement-based promotion carried to its most scientific, take a stroll around your nearest supermarket. If the store is part of a regional chain, you’ll see promotional products at the ends of each aisle, the highest-profit items at eye level, and impulse items at the checkouts.

Place your biggest sellers, the high-demand products, at the rear of the store. On the way there, shoppers will have an opportunity to visually sample everything else you sell. Yo Y u need to give accessories and impulse items as much visible exposure as possible. Use placement as a trigger to jog the memory and remind the shopper of things he may or may not need.

W th some products, allowing customers to Wi handle as well as see them promotes the sale.

When selling any type of equipment, it’s better to have it out where shoppers can get hands-on experience. The same shopper who might hesitate to pick it up and sample it unassisted. That may be all it takes to convince that shopper to buy. y y.

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FORUM Workshop WORKSHOP Forum 1 0 0 • F E B R U A R Y 2 0 1 4

Your window may offer your best chance to communicate with them. It should be powerful and colorful enough to cause them to stop, and should invite them into the store for a better look.

So think of ways to use your display opportunities for maximum promotional benefit. By rotating the merchandise, changing the display to put the focus on a new item, you continually confront the shopper with new reasons to buy. y y.

Y u create the motivation to look around and Yo see what the store has now, w to reconsider what w, it offers in terms of the shopper’s own needs.

The promotions that work inspire shoppers to continually rediscover what the store has to off f er. It’s still the same store, but effective proff motion just gives the shopper a new way to look at it.

FORCE RESPONSES THROUGH ADVERTISING

NO MATTER HOW EFFECTIVE YOUR PR CAMPAIGN, OR HOW CREATIVE YOUR PROMOTIONS, THE EFFORTS WILL FALTER WITHOUT A STRONG ADVERTISING PROGRAM BACKING THEM UP.

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This is the 3rd element of your marketing program, the one that turns sales potential into retail power. Wi W th PR and promotions you put the word out; advertising carries that message directly to those you want to reach. The other 2 are more gradual processes; their impact is not always easy to assess. Advertising runs on a set schedule; you know when it hits, and when to expect results. continued...

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FORUM Workshop WORKSHOP Forum

1 0 2 • F E B R U A R Y 2 0 1 4

W th public relations and promotions, you can you should consider every ad one component Wi afford to learn as you go; with advertising, you in an overall strategy to bring shoppers into pay as you learn. This is a necessary and basic your store. expense of retailing. PR shapes perceptions, It’s Essential To Get The Most and promotion creates exciteBang For Your Advertising Buck ment. Advertising takes all that directly to the consumer in your attempt to force a response.

The real challenge to this process is to get the most effective use of each advertising dollar.

Mastering this crucial 3rd of marketing is not Advertising poses an expensive undertaking in as simple as buying some newspaper space or any market, t any medium. As a start-up retailer, t, r r, airtime, however. Unless the advertising vehi- you’ll need to spend more and get more from cles you use convey the right message to the your ad budget. Sure, an established business right audience, your efforts and investments needs to advertise, but not in the same way a will be wasted. Successfully advertising asks newcomer does. Both want to attract shoppers more than an occasional appearance. Think not into the store and broaden the customer base. in terms of specific ads, but of an advertising The store that has been in business for a few n oys a reputation. People know where nj campaign. Although you may be promoting years enj one product or one sale in any individual ad, it’s located. continued...

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FORUM Workshop WORKSHOP Forum

1 0 4 • F E B R U A R Y 2 0 1 4

They’ve seen its ads before and have some preconceived notion of why they should shop there. Yo Y u, as a start-up retailer, r must use your r, early advertising to build that reputation, to grow from the unknown to a known and respected source. If you’ve got the only game in town, n you approach the process as one of buildn, ing awareness. When you’re the latest entry in a developed market, t you must build awareness t, and establish your store as a preferable alternative to the forces already at play. y y.

spend more, for an aggressive advertising program is all that will bring shoppers into the store. Yo Y u’ll have the opportunity to support either theory later when your business enters its first lull period. For the 1st year, r though, every r, retail entrepreneur should consider him or herself a backer of the “spend all you can” approach. Yo Y u’re starting with zero sales. Much of your future depends on how fast and how far you can build on that in the short term. Public relations and promotion should make people aware of what you’re trying to do with this When economic times are tight, when the venture and suggest why they should visit the economy slows, 2 theories of advertising pre- store. Look to advertising to bring them there. vail. One school holds that the reThe challenge is to ensure you get the most retailer should reduce ad spending sult from what’s available to you, in terms of since there’s nothing happening in media and money. You only have so much to the market anyway. y The other y. spend, so spend it wisely. school says the retailer should continued...

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You also want to spend it slowly. During certain periods of the year, r during your r, peak sales season and in the months surrounding your grand opening, you’ll increase ad spending significantly. y But for a camy. paign to be effective, it must be an ongoing effort. Yo Y ur advertised specials should change week by week, k but you want to maintain a cerk, tain consistency in your advertising to make an impression. Present your store name or logo to people enough times and they’ll know the store, whether or not they’ve reason to visit it.

That recognition will help when you’re promoting something that does interest them.

There’s no exact science to advertising for the owner of the start-up store. Next year’s effective campaign will be a response to this year’s experiment in advertising. Yo Y u can’t escape

your need to test the effectiveness of diff f erent ff media early in your game. It’s a costly lesson but one of the growing pains of building your business. What you learn this first year will serve your business for years to come. The only way to gain that insight is by using a combination of media until you find the mix that works for your store. Yo Y u can eliminate some of that risk by carefully comparing the options open to you against what you already kn k ow about your target customers. In the beginning, focus your efforts on the group you consider to be your core consumers. Yo Y u need that core of supporters as a foundation before you can build the business.

TO BE EFFECTIVE, AN AD MUST DO 3 THINGS

continued in next issue ...

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Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE

SoloMayoreo

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

ADVERTISING SPACE AVAILABLE

Trade Magazines

Monthly Newspaper for Hispanic Retailers

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BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada.

Order No. REP- Sales Rep Dir. $69.95

USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees.

One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market.

Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95

Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. TOY - - $29.95

ADVERTISING SPACE AVAILABLE

Dollar Store Merchandise Guide

USA Closeout Directory

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM- Dollar Store $29.95

Dollar Store Location Guide

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible.

Our best-selling USA Closeout DirectoO ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More!

Order No. 4 - Closeout Directory - $29.95

Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00

1-800-635-7654

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Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

• Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

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Wholesale Gift Guide

USA Mail Order Catalogs

A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world!

Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Order No. 321 $175.00

ABC Event Directory F O R U M

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $350.00

BUCKS FOR BLING

Accessories Sourcing Directory

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Order No. 121 $150.00

Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No: 122 $100.00

Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs.

Order No. ABC $24.95

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Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743 $125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories.

Order No.FI 103 $ 150.00

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Apparel Business Directories

Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and — —and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

Household

• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95

Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes.

Order No. 121...$29.95

Fabrics & Accessories

• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling.

Order No. 122...$29.95

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Leading Trade Directories Now Available to American Retailers

Apparel

•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment.

Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control.

Order No. 114...$29.95

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Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

Overseas & International

LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career.

Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business.

Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

1 2 9 • F E B R U A R Y 2 0 1 4

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies.

Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

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F O R U M

FORUM PUBLISHING CO. 383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com

Order by phone 1-800-635-7654

You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST.

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Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped.

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Delivery Information

Books and cassette programs will be shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

www.bizbooks.org We download orders hourly and process within 24 hours.

Sales Policy

Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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L & V Creations

15 YEARS serving retailers with the finest AROMA LAMPS!

Cards ®

1-800-660-9081 • Ph: (305) 430-9700

Quality Is Priority

Fax: (305) 430-9708

The ORIGINAL creators of the Night Light Plug In Aroma Lamps!

5415 NW 161st St. • Miami Gardens , FL 33014

L&V Creations is one of the leading manufacturer's and suppliers of wholesale aromatherapy gift items and the ORIGINAL creators of the Plug In Night Lite Aroma Lamps!

Accept no substitutes, no one can compare to our quality

PLUG IN AROMA LAMPS!

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L&V Creations is the ORIGINAL DESIGNER of the already famous plug in night light aroma lamps.

We guarantee the highest quality product with the highest quality materials.

ELECTRIC OIL BURNERS!

Bottles are 1/3 oz. and each come with a roll on applicator. You will not be disappointed!

Our body oils are 100% alcohol free unlike the designer perfumes bought in stores. Guaranteed to last longer as well!

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• Soaked In Concentrated Oil For 24 Hours • Alcohol Free • Burning Time Approx. 75 Minutes • Shelf Life 2 Years Or More • Natural Color $1.75 Bundle - Approx. 100 Pcs. • Assorted Colors $1.95 Bundle - Approx. 100 Pcs.

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ROMANCE OILS Edible Flavored Romance Oils Designed For Sensual Usage. Perfect For The Teachings Of The Kama Sutra. The Oils Are All Available Individually o Try Them Out, And No Kit Purchase Is Required.

F O R U VISIT WWW.SCENTED.COM to check out our entire line of OILS, OIL BURNERS & PLUG IN AROMA LAMPS! M CIRCLE READER RESPONSE #39 FOR MORE INFORMATION Finely crafted using 24k gold plating or chrome, along with austrian crystals, these night lights will light up any room with their brilliance.

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FUN CAMPING WOOD SIGNS! We’ve added over 200 more country/redneck wood signs, making us America’s N #1 wood plaque provider! We now have over 4,000 and growing!

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