Retailers Forum March 2014 Mobile Issue

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VOL. 33 NO. 11 MARCH 2014

• Special Trade Show Issue • Merchandise For Your Store • Trade Show Calendar • What's Hot!

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Want More Info? Circle #53 on page 11 • www.Vendor411.com


3 • M A R C H 2 0 1 4

Want More Info? Circle #54 on page 11 • www.Vendor411.com

F O R U M


4 • M A R C H 2 0 1 4

F O R U M

Want More Info? Circle #27 on page 11 • www.Vendor411.com


retailers

This is a Buying Guide for

RETAIL STORE OWNERS Presented within these pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels. How To Use THis DirecTory >> n Locate the products that interest you. See our product directory located on pages 6 & 7. n Make direct contact with advertiser. Most will have catalogs and price lists available for you. n Order your merchandise, which will be shipped directly to your store.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONtACt CONtAC t t US: tAC Tel: 1-800-635-7654 Fax: 631-754-0630 Email: forumpublishing@gmail.com


6 • M A R C H 2 0 1 4

ADVERTISERS INDEX

Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

Dress-Up =

Recycled Clothes see pg 110 & 111

CREDIT CARD PROCESSING

www.EXScredit.com Sales So Bright with Our Shades!

See Our ad on Page 61

ROCK CONCERT T-SHIRTS

Pretend you were there!

F O R U M

MaRcH 2014

See our ad on page 68

More Money the Second Time Around!

RAMSONS IMPORTS . . . . . . . . . 23

FORUM AD RATES . . . . . . . . . . . 09

RUSHSUPPLERS .cOM . . . . . . . . .36 SELINI NY . . . . . . . . . . . . . . . . 24/25

Profits!

Light Up Without Lighting Up!

ADVERTISING

APPAREL

SMARTESTBARGAIN .cOM . . . . .91

1 STOP WHOLESALE . . . 110/111

STRIPS . . . . . . . . . . . . . . . . . . . . . .38

599WHOLESALE .cOM . . . . . . . 99 6BUcKSHIRTS .cOM . . . . . . . . . . 70 ALABAMA SOcKS . . . . . . . . . . . 119 BAcKSTAGE FASHION . . . . . . . . 76 BLANK TEES . . . . . . . . . . . . . . . . 104 BOUTIQUEcLOSEOUTS .cOM . 103 FASHIONABLESALES .cOM . . . . 97

TOP TEN WHOLESALE . . . . . . . 120 UNIVERSE WHOLESALE . . . . . . . .92 VIA TRADING . . . . . . . . . . . . . . . . .04 WESTERN EXPRESS . . . . . . . . . . .38 WHOLESALE SUPPLIERS . . . . . . .98

FLIRTYWHOLESALE . FLIRTY YWHOLESALE .cOM . . . . . 80

BOOKS

HEAVENLY SUITS . . . . . . . . . . . . 40

cLOSEOUT NEWS . . . . . . . . . . . . .65

KARMA cIRcLE . . . . . . . . . . . . . . 33

SALESMAN’S GUIDES . . . . . . . . 116

SELINI NY . . . . . . . . . . . . . . . . 24/25

TRADE BOOKS . . . . . . . . . . . . . . 122

STYLE IN FASHION . . . . . . . . . . . 36

TRADE SHOW DIREcTORY . . . . .59

STYLISH PLUS . . . . . . . . . . . . . . . 77 USAcOSTUMERS .cOM . . . . . . . 68

ASSORTED ITEMS AUcTIONFINDER .NET . . . . . . . . 42 BEANWHOLESALERS .cOM . . . 96 DDBULK .cOM . . . . . . . . . . . . . . 112 DINODROPSHIP .cOM . . . . . . . 114 DOBADROPSHIP .cOM . . . . . . . 79

cANDY SWEETWHOLESALERS .cOM . 115

cELLULAR cELLcITY .BIZ . . . . . . . . . . . . . . 101 WHOLE-cELL .cOM . . . . . . . . . . .87

cREDIT cARD

Page 76

EVERYTHING cLOSEOUTS . . . . 78

Does anybody read these?

EZDROPSHIP .NET . . . . . . . . . . . 106

PROcESSING

GENcO MARKETPLAcE . . . . . . . 70

EXP MERcHANT . . . . . . . . . . . . . .64

GET THAT WHOLESALE . . . . . . 118

PAYMENT DEPOT . . . . . . . . . . . . .37

LIQUIDATION .cOM . . . . . . . . . . 63

WWW .NOAMB .cOM . . . . . . . . . .73

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to SULTAN OF SAUDI Knoxville, TN


#1 BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVIcES cc WAREHOUSE . . . . . . . . . . . . . 75 E-STORE BUILDER . . . . . . . . . . . 44 E-STORE SIGNS . . . . . . . . . . . . . 95 E-STORE SITES . . . . . . . . . . . . . 108 FBcAMPAIGNS .cOM . . . . . . . . . 90 HARVEST IMPORT . . . . . . . . . . . 16 jPI DISPLAYS . . . . . . . . . . . . . . . . 26 KWIK INc . . . . . . . . . . . . . . . . . . . 44 MEGAUBID .cOM . . . . . . . . . . . . . 84 NFIB ENROLL . . . . . . . . . . . . . . . . 42 NIKI NU LITES . . . . . . . . . . . . . . . 40 PAYROLLHELPERS .cOM . . . . 100 PROMOTIONAL REWARDS . . . . 82 PROTEcTION PLANS . . . . . . . . 102

DROPSHIPPERS DDBULK .cOM . . . . . . . . . . . . . . 112 DINODROPSHIP .cOM . . . . . . . 114 DOBADROPSHIP .cOM . . . . . . . 79 EZ DROPSHIP . . . . . . . . . . . . . . . 106

E-cIGARETTES

HANDBAGS

HANDBAG EXPRESS . . . . . . . . . . 31 RcVARIETY .cOM . . . . . . . . . . . 113

HOME & HOUSEWARE INDUS LINENS . . . . . . . . . . . . . . 107

INcENSE

Advertise in

SOARINGRc .cOM . . . . . . . . . . . 94

SPEcIAL FEATURES ASD SPEcIAL . . . . . . . . . . . . .17-19

See Page 9

7 • M A R C H

2.7¢ Long 2 Distance! 0

L&V cREATIONS . . . . . . . . . . . . . 43 FORUM AT ASD VEGAS . . . . . . . 34 FORUM123.COM 1 LOVE IS IN THE AIR . . . . . . . . . . . 21 4 FORUM WORKSHOP . . . . . . . . . 60 MYSTIcAL MOMENTS . . . . . . . . 72 HOTPRODUcTS .BIZ . . . . . . . . . . 13 VD IMPORTERS . . . . . . . . . . . . . . 62 Accept Credit Cards At Your Business. READER RESPONSE . . . . . . . . . . 11

jEWELRY/ AccESSORIES BODYcANDYHQ .cOM . . . . . . . 121 cOOL jEWELS (R) . . . . . . . . . . . . 32 EAR cUFFS . . . . . . . . . . . . . . . . . . 20 FTH WHOLESALE . . . . . . . . . . . . . 27 HIPWHOLESALE .cOM . . . . . . . . 85 INT’L . jEWELRY . . . . . . . . . . . . . . 41 jEWEL cLEARANcE . . . . . . . . . . 88 jEWELRYMINERS .cOM . . . . . . . 81 jUDEE K cREATIONS . . . . . . . . . 22 KAY IMPORTS . . . . . . . . . . . . . . . 66 METAL ROcK . . . . . . . . . . . . . . . . 38 MYFAVORITEBEADS .cOM . . . . 28 NEcKLAcE SAVER . . . . . . . . . . . 36 SHAKEWHOLESALE .cOM . . . . . 86

LEATHER GOODS BUcK NAKED . . . . . . . . . . . . . . . . 02 HD SMOKE . . . . . . . . . . . . . . . . . . 39 MAScORRO LEATHERS . . . . . . . 03 PREMIUM E-cIG . . . . . . . . . . . . . 83 LIGHTERS VAPE USA . . . . . . . . . . . . . . . . . . . 69 EAST WEST TRADING . . . . . . . . . 30 FOOTWEAR

R/c TOYS

RETAILING NEWS . . . . . . . . . . . . 14

www.NOAMB.com See Page 73

TRADE SHOW cALENDAR . . . . . 45 WHAT’S HOT . . . . . . . . . . . . . . . . 12 Looking Thru Rose Colored Sunglasses

SPORTING GOODS DMA, INc . . . . . . . . . . . . . . . . . . . 16 DMA

SUNGLASSES

Sunny Trading See Page 67

DROPSHIP TO PROFITS!

cTS SUNGLASSES . . . . . . . . . . . . 61 PR SUNGLASSES . . . . . . . . . . . . . 26

1000’s of Items

SUNNY TRADING . . . . . . . . . . . . 67

See our ad on page 79

TRADE SHOWS

Increase Your Sales By Advertising Here!

WHOLESALERS:

ASD VEGAS SHOW . . . . . . . . . . . 55 ASIA AMERIcA SHOW . . . . . . . . 49 MAHONE ASSOcIATES . . . . . . . 57

631-754-5000

Sweet Smell of Profits!

NORTON’S SHOWS . . . . . . . . . . . 57 OFF PRIcE SHOW . . . . . . . . . . . . 51 TRADE SHOW cALENDER . . . . . 45

SEE PAGE 43` VISIT FORUM ON THE INTERNET

NOVELTIES 79 SOUTH cHINA . . . . . . . . . . . . 29 View our latest books at www.bizbooks.org SNEAKER cLEARANcE . . . . . . . 105 cOOLGLOWING .cOM . . . . . . . . 89 VIDEOS & DVD’S NOVELTYSELLER .cOM . . . . . . 109 DVDBUNDLE .cOM . . . . . . . . . . . 74 Be In The Know! STAR cUTOUTS . . . . . . . . . . . . . . 22 GREETING cARDS PG 59 F cOMSTOcK K cARDS . . . . . . . . . . 16 O Trade Show Directory R WATcHES & cLOcKS PET PRODUcTS POPULAR GREETINGS . . . . . . . . 20 All Shows For 2014 U STOcKWELL GREETINGS . . . . . . 40 SjT ENT . . . . . . . . . . . .BAcK cOVER TIME WHOLESALERS . . . . . . . . . 93 www.forum123.com

M


Advertising informAtion A Ation

Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online

Reach

n Apparel and Accessory Stores n Card and Gift Stores n Discount and Dollar Stores n Distributors and Jobbers n General Merchandise Stores

estA st blished in 1981 as a buying source for store stA owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers. Through our unique direct mail and trade show

n Internet On Line Stores

circulation we constantly rotate our mailing lists, adding

n Mail Order Catalog Sales

new stores monthly enabling us to deliver new, fresh

n Novelty and Toy Stores

buyers each and every month you advertise with us. In addition to your print ad, your company will be

n On Line Stores

featured in our digital on line monthly version at

n Resort and Souvenir Stores

www.RFmagazine.com. Our online magazine produces

n Sporting Goods Stores

over 200,000 page views monthly for our advertisers, which is in addition to our print and mail distribution.

n Variety Merchandise Stores

Your online ad will link to your website and email

n Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

Retailers Forum Magazine published monthly by

FORUM PUBLISHING COMPANY 383 east Main street, Centerport, nY 11721

www.retailersForum.com

CONtAC t t US: tAC t tel: 1-800-635-7654 Fax: 631-754-0630 email: ForumPublishing@gmail.com


bonus trAde show distribution 2014

retailers

JANuARy

California Gift Show Charlotte Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show

Advertising rAtes A Ates AD SIze

1 ISSue

3 ISSueS

6 ISSueS

12 ISSueS ue ueS

› page

$400

$300

$275

$250

¼ page

$525

$425

$400

$350

½ page

$625

$525

$500

$450

full page

$850

$750

$700

$650

2 pages

$1,350

$1,250

$1,150

$1,050

FebRuARy

Louisville Gift Show Off Price Specialist Show Philadelphia Marketplace San Francisco Gift Fair

MARCh

ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show

APRIL

Prices shown per month, above rates include full color printing

Asia America Trade Show Hawaii Merchandise Expo Minneapolis Gift & Variety Show

Advertising specs

National Stationery Show Off Price Show NY Value Price Expo, Atlantic City

› page: ¼ page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ page: full page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

MAy A Ay

JuNe

Charlotte Gift & Variety Show Dallas Gift & Variety Show Norton’s Gift & Variety Show

JuLy L Ly Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FuLL MARKeTING PROGRAM INCLuDeD >> n

Monthly print and mail magazine

n

Online magazine and search marketing

n

Distribution at over 50 trade shows Complete digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

reader response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com

California Gift Show Oklahoma City Wholesale Show Orlando Gift Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show

AuGuST

ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Seattle Gift Show St. Louis Gift Show

SePTeMbeR

Asia America Trade Show Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Norton’s Gift & Variety Show Value Price Expo NY

OCTObeR

ASD New York Show Portland Christmas Show Seattle Christmas Show

NOVeMbeR

Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety

DeCeMbeR

Charlotte Gift & Variety Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.


From the Publisher Can you believe

that the winter is almost finally over. And that is a good thing because this winter has been one of the most

brutal ones we have endured in quite some time. It’s been especially tough on the retail industry as shoppers stayed bundled up in their homes by choice or trapped in their homes by mounds of snow in blocking their driveways. THE only bright spot last month on the east coast was that the Super Bowl weekend had warmer than average temperatures which made the fans and players happy as well as the local retailers and businesses who cashed in. The jubilation didn’t last long, as the very next day a huge snowstorm hit, stranding many of the weekend revelers at the airports. WEATHER aside, we have read reports from the National Retail Federation that they expect an increase in retail sales to be around 4.1% this year, with around 8-9% uptick for online sales. I always feel that any predictions that show increases are good, no matter how small. MOST retailers have been asking where all of the new and fad products are. We agree. There hasn’t been any item that’s taken the markets

by storm recently and I think the time is coming soon that we will see some innovative items to increase our sales.’ LET’S face it, when the markets are slow it is less likely manufacturers will make large investments in production runs. With the improving markets I think we will soon see some exciting new merchandise for us all to sell. THAT brings us to trade shows. We have always been a fan of the oneon-one benefits of attending trade shows and this is our special 5-show issue of Forum. As media sponsors of the 55 shows that we participate in every year, there is no better place to do business as a buyer or seller than on the show floor. WE encourage all of our readers to scour the show booths to find that next hot product or super great price. Remaining competitive in a tough market is key to your businesses success. Having such a tremendous selection of merchandise to choose from is a retailers dream. MAKE sure to stop by our booths to say hello and pick up our latest magazines. See you at the shows!

RETAILERS FORUM SaleS & Marketing Gregory Brown Tom Richards Scott Savitt Martin Stevens Office Manager Leah C. PrOductiOn Myra Echevarria credit dePartMent Kristine Hines circulatiOn Discount Reading Svc. literary Staff Patricia Luebke Jason Meyers Rachel Spearman cOlOr PrOductiOn Anchor Imaging Printing Composing Room art directiOn Gregory Stevens Martin Stevens OverSeaS Office Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign. Entire contents copyright ©2014 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.


retailers

Reader Response Free Product InFormatIon From our advertIsers Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.vendor411.com v vendor411.com

aPParel

General & varIetY

❒ All Advertisers in AppA App rel ❒ 01. 1 Stop Wholesale ❒ 37. 79 South China ❒ 02. Backstage ❒ 16. Karma Circle ❒ 10. Selini NY

❒ All Advertisers in

credIt card ProcessInG ❒ All Advertisers in

credit cArd rd processing

❒ 38. EXS Credit ❒ 68. NOAMB.com ❒ 28. Payment Depot

dIsPlaYs/suPPlIes ❒ All Advertisers in

displAYs/sUpplies pplies

❒ 35. Harvest Import ❒ 06. JPI Displays ❒ 17. Niki Nulites

electronIc cIGarettes ❒ All Advertisers in

electronic cigArettes rettes

❒ 53. Buck Naked ❒ 22. HD Smoke ❒ 34. VAPE USA ❒ 63. Premium E-Cig

generA Al & V VA Ariet rietY

❒ 03. East West Trading ❒ 20. Genco Marketplace ❒ 57. Liquidation.com ❒ 07. Ramsons ❒ 26. VD Importers ❒ 27. VIA Trading

GreetInG cards ❒ All Advertisers in

greeting cArds

❒ 50. Popular Greetings ❒ 08. Stockwell Greetings

HandbaGs ❒ All Advertisers in HAndbAgs ❒ 15. Handbag Express

JewelrY & accessorIes ❒ All Advertisers in

JewelrY & Accessories JewelrY

Home & Housewares ❒ All Advertisers in

HoMe & HoUsewA sew res sewA

❒ 13. Indus Linens

Incense ❒ All Advertisers in incense ❒ 39. L&V Creations ❒ 41. Mystical Moments

noveltIes ❒ All Advertisers in noVelties ❒ 21. Star Cut Outs

Pet Products ❒ All Advertisers in

pet prodUcts cts

❒ 04. SJT Dog Signs

sunGlasses ❒ All Advertisers in sUnglAsses ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading

❒ 9. Cool Jewels® ❒ 56. Ear Cuffs ❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry western ❒ 19. Judee K accessorIes ❒ 51. Kay Imports ❒ All Advertisers in ❒ 54. Mascorro Leather western Accessories ❒ 05. MyFavoriteBeads.com ❒ 24. Necklace Saver ❒ 48. Western Express

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________


what’s hot For more information, contact:

www.LoveIsInTheAir.net 1-305-828-8181

For more information, contact:

SJT Enterprises www.GreatStoreStuff.com 1-800-326-7419

For more information, contact:

www.eStoresigns.com

SALES ARE IN THE AIR

WHEN you sell a consumable product you set your business up for constant repeat sales. Love Is In The Air has manufactured incense and fragrance oils for over 20 years and works with all size businesses to create packages that will fit their locations and their buyers needs. THE company offers everything from incense sticks and cones, fragrance and perfume and essential oils to burners of all types. With a small investment your business can join the network of successful chain and independent stores across the USA and overseas that enjoy brisk sales and increased profitability by stocking merchandise that is of the best quality and at affordable prices. The large line of products offers profit margins from 200% to over 600%.

PROFITS CHUGGING ALONG

EVEN Tim Smith, the president of SJT was surprised at how many train collectors and enthusiasts there are around the world! And surprising Tim takes a lot , as he is always on the pulse of popular novelty merchandise that SJT Enterprises offers stores and distributors. THE company has just introduced a new line of retro rail road wood plaques and signs, all made in the USA, as are all of SJT’s products. They feature the artwork of Peter Lerro and wholesale as low as $4.50. These are easy $10-$15 retailers and will be a must-have for the many railroad collectors who will add them to their man caves, home bars, rec rooms, etc. And with the company’s low $100 minimum order on all of their merchandise coupled with their commitment to sell only Made in the USA merchandise, this new addition to the SJT line is destined to be a big hit for retailers and their customers.

SIGN OF THE TIMES

IN order for your business to be noticed you need to make sure that you have visibility from the road, or down the aisle of a trade show, flea market of fair. For many businesses it has been expensive and confusing to order signage for their businesses. Many local sign makers are not familiar with the special needs that retailers have. UP until eStoresigns.com came into town! The internet-based company has a retailing background and makes it easy and inexpensive to order signs of all types, banners, car magnet signs and trade show banners and stands through their website. You will find the prices amazing, with free estimates and free shipping. Most orders are filled within 24-hours!

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654


irst F s ’ y r t dus

1 3 •

” k o o B k o o

The In

M A R C H

“L

2 0 1 4

www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links

Another innovative idea from

FORUM PUBLISHING COMPANY

1-800-635-7654

forumpublishing@gmail.com

F O All Wholesale – All The Time® R U M


RETAILING NEWS CVS Ending All Tobacco Sales NOW this is a top news story! The nation’s second largest drug store has announced that it will stop selling cigarettes and other tobacco related products at all of their 7,600 retail stores by late 2014. This is a landmark decision that would make it the first national pharmacy to stop tobacco sales. The decision has come after many years of pressure from medical providers and heath advocates who have urged retailers to curtail their sales of tobacco related products. It’s also an incredible financial decision for the chain, who will be giving up around $2 billion in annual sales (almost 1.6% of their annual revenue). IN addition, CVS announced that it will launch a “robust national smoking cessation program” this spring. For those keeping score, nationally less than 5% of cigarette sales occur in pharmacies over the last several years. Up until this announcement no major retailer had taken steps to stop selling tobacco products. In fact, in San Francisco Walgreen went to court to battle the city from imposing a ban on tobacco sales in pharmacies and won. So, it is unclear whether Walgreen is going to follow suit on CVS’s decision. MAYBE this would be a great time for CVS to promote and sell e-cigarettes - a favorite with our retailers and wholesalers here in the magazine! The market’s wide open now.

Forecasting Retail Sales +4.1% THE National Retail Federation, the nation’s largest retail group, has issued a modest growth forecast for sales in 2014 and advised of economic headwinds that could influence how shoppers spend their money this year. Throw everything in the mix: debt ceiling debates, increased health care costs and regulations will pose risks for consumers and retailers. While last year was tough, with a weaker than expected holiday season, the NRF is predicting that online sales will grow by 9 to 12 percent compared with last year and traditional retail sales will increase around 4.1%. THE lackluster holiday season was blamed on a combination of very aggressive discounting, budget-conscious consumers and a shorter holiday season. KEEP in mind, everything can be skewed. I heard a report this morning that many workers will be quitting their jobs because they can get government assistance for their health insurance, which was the only reason they remained employed. The spin was, hey, there will be more jobs available. The other legislator on the news said that many companies will cut hours and, (I kid you not, she said this): “It will be a great thing for people to spend more time with their families!.” Shoot me now!!

Retailing Tidbits... RADIO Shack which had a comedic ad during the recent Super Bowl, showing one of their stores being dismantled and rebuilt has just announced that they will be dismantling around 500 stores and will not be rebuilding them. The chain has tried to transform their image and modernize but unfortunately it looks like they have been done in by debt and obsolescence. HOLDERS of the defunct Borders Book stores gift cards have lost in court on getting a piece of the chain’s bankruptcy money for unused balances. This was to the tune of $210.5 million dollars of unused purchases on the cards! A Federal bankruptcy judge said that it would be unfair to honor the claims at this late date and upset the orderly liquidation of the chain that filed bankruptcy in 2011. Unfair! Imagine that.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!


Stay Informed S

urceS for General & variety StoreS www.retailersforum.com

retailers

HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS

VOL. 29 NO. 9 JANUARY 2010

retailers

Wholesale Merchandise

Hot New Products

Industry News

Trade Show Calendar

Retailing Tips

And Much More…

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ASD LAS VEGAS SHOW SUPPLEMENT 1 6 • M A R C H 2 0 1 4

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Are YOU are missing out!

AT SEE US AS G E V D AS 6 SL-324 BOOTH

We have the TOP 3 Adult Card Lines in the Industry - Krack Ups, Naughty Nudes & BoyTownNews + Gift Bags, Invitations, Coupon Books & Games Funny, Hot & Sexy & Gay

CALL TODAY for your FREE CATALOG

or check us out online Comstock MarketPlace, Inc. www.comstockmarketplace.com 800/326-7825 • 888/266-610 Fax

Want More Info? Circle #35 on page 11 • www.Vendor411.com

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT

ASD VEGAS SHOW BRINGS BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC

1 7 • M A R C H 2 0 1 4

T

he leading wholesaler and supplier brands will come together at ASD Las Vegas March 16-19th in a distinct trade show experience for thousands of exhibitors exhibitors in the style and beauty, jewelry, gift, toy, and value categories.

In addition, the show will offer seminars on topics of interest to the current retail environment including social media, search engine strategies, e-commerce and global sales strategies. All seminars will take place on site at the Las Vegas Convention Center.

For over 51 years, ASD Las Vegas has been serving the unique community of buyers and sellers in the wholesale and mass retail arenas. The show will take place from March 16-19th at the Las Vegas Convention Center and is expected to draw nearly 40,000 attendees including large chain retail stores, independent retailers, online retailers, distributors, boutique franchisers, mall carts and kiosks. The show offers the most comprehensive selection of general merchandise under one roof in the country. F O Forum Publishing Company, who will be celebrating our 33rd Anniversary, is a proud Media Sponsor R U of the ASD Las Vegas Show and invites attendees and exhibitors to visit our booths at the show. M

The ASD shows provide a unique environment where buyers and sellers come together to do business. By having the entire show under one roof at the Convention Center it makes it convenient for attending buyers to cover more exhibits and spend more time with the exhibitors to make their purchases. The show continues to evolve and improve by separating product categories such as gift, toy, fashion and general merchandise making it easier than ever for buyers to pinpoint specific areas to see the products they are interested in.


Visit Our Advertisers Booths At The Asd show Apparel 1 8 • M A R C H 2 0 1 4

Karma Circle – C-5148 Selini NY – C-5237

Books/Directories Forum Publishing – SU-9 & Central Lobby

Displays & Supplies Harvest Import – SL-3246 JPI Display – N-3178

E-Cigarettes & Smoking East West – SL-5435

Footwear 79 South China – C-5023

Greeting Cards Popular Greetings – SU-3304

Handbags F O Handbag Express R U SU – LVCC South Hall M Upper Level

– C-3815 SL – LVCC South Hall Lower Level

Incense Love Is In The Air – SL-4923

Jewelry & Accessories Cool Jewels® – SL-1210 Ear Charms – N-2433 FTH Wholesale – C-1982 Judee K Creations – N-2563 My Favorite Beads – N-2560

Novelties SJT Enterprises – SL-1003 Star Cutouts – SL-3508 C – LVCC Central Hall

N – LVCC North Hall


March 16-19, 2014 Las Vegas Convention Center 1 9 • M A R C H 2 0 1 4

Sporting Goods DMA, Inc. – SU-3724 Pacific Solution – SU-3324

Sunglasses PR Sunglasses – C-2015

Western Accessories JR Palacios – C-1429 Western Express – TBD

Variety Merchandise Genco Marketplace – SU-2359 Liquidation.com – SU-2002 Ramson’s Trading – SU-3015 Via Trading – SU-1159

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT

WholesAle suPPliers

2 0 • M A R C H 2 0 1 4

Yea… There’s an APP for that!

AT SEE US AS G E V D S A N-2433 BOOTH

Find the APP under: Forum Publishing or Wholesale Merchandise Sources

Want More Info? Circle #56 on page 11 • www.Vendor411.com

AT SEE US AS G ASD VE -3304 SU BOOTH

All WholesAle… All The Time®

ORDER ONLINE TODAY! www.populargreetings.com

25¢¢ 25 Only online orders

each each

F O R U M

Free Shipping on online orders over $100 Choose by design! Everyday Cards & Assortments Also Now On Web, Gift Bags, Cello, Gift Wrap Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 Want More Info? Circle #50 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT 2 1 • M A R C H 2 0 1 4

like us facebook.com/loveisintheairusa

SEE US AT ASD VEGAS BOOTH SL4923 PROFIT MARGINS FROM 200% TO OVER 600%

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT 2 2 • M A R C H 2 0 1 4

Want More Info? Circle #21 on page 11 • www.Vendor411.com

JUDEE K CREATIONS, INC 21054 Sherman Way, Ste 340 • Canoga Park, Ca 91303 (818) 887-4653 • FAX (818) 887-4895 EMAIL:

Judeekcreations@yahoo.com

SEE US AT ASD VEGAS BOOTH N-2563

F O R U M

Want More Info? Circle #19 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT

RAMSON’S IMPORTS, INC.

2 3 •

www.RIOhio.com Email:info@RIOhio.com (614) 846-4447 FAX: (614) 846-4809 Visit Us: Las Vegas V. M. Show August 3-6, 2014 Las Vegas Convention Center Value & variety Section

P3’x 5’ Flags $2.50 Each Min.100 pcs

$39.00 dz

Las Vegas,NV

$30.00 ut/72pcs

Metal Plates $3.50 Each 3’x5’Embroidered Flags $14.00 Each

Leather Wallets

$15.00 dz

$5.00 each

Playing Cardsn$18.00 dz Garden Flags 48.00 dz

2 0 1 4

WindSocks $48.00 dz

$4.50 Each

12”x18”Metal Sign $5.50 Each

$21.00 dz

M A R C H

Navy $36.00 ut 72 pcs

12”x18” Metal Signs $5.50 Each

$39.00 dz

N.F.L

Sunglasses $6.00 Each

$36.00 dz

$42.00 dz

Tin Sign $4.75 Each 100’s to choose from!

$3.50 ea

Metal Plates $33.00 dz

$15.00 dz

12”x18”$5.00 Each Team Logo Jewelry Set $9.50 set Team Logo Rhinestone Earrings $54.00 dz

8” x 12” Metal Signs $33.00 dz

12”x18” Metal Sign $5.00 each Team Logo Thermos $12.00 each

20 oz Square Insulated Tumbler $4.75 each

Belt Buckle $36.00 dz

Bandanas $18.00 dz

$42.00 dz 8” x 12” Parking Sign $18.00 dz

$7.00 Each

8”x12” $39.00 dz

Metal Plates $21.00 dz

$18.00 dz

$24.00 dz

Leather Bracelet $18.00 dz

$15.00 dz

36 pc Stainless Steel $30.00 unit

Patches 5” $30.00 dz $21.00dz Tin Sign $4.75 Each 100’s to choose from!

Biker Ring $39.00 unit

1ut/5 dz Mood Rings $33.00 unit

Want More Info? Circle #7 on page 11 • www.Vendor411.com

F O R U M



Want More Info? Circle #10 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT

FACTORY DIRECT, 1000 ITEMS AVALABLE

2 6 • M A R C H





2 0 1 4

 Tel: 909-947-2576, Fax: 909-947-2076





$



$ ea, variety of sizes

$



starting $ , available in gold, silver, white. Variety of sizes

F O R U M

AT SEE US AS G ASD VE -3178 N BOOTH

case: $ insert: $

$

$, 12"

50 pcs+ $

Want More Info? Circle #06 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT 2 7 • M A R C H 2 0 1 4

AT SEE US AS G E V ASD C-1982 BOOTH

Want More Info? Circle #14 on page 11 • www.Vendor411.com

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT 2 8 • M A R C H 2 0 1 4

F O R U M

AT SEE US AS G E V D S A N-2560 BOOTH

Want More Info? Circle #05 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT 2 9 • M A R C H 2 0 1 4

AT SEE US AS G E V ASD C-5023 BOOTH

Want More Info? Circle #37 on page 11 • www.Vendor411.com

F O R U M


M A R C H 2 0 1 4

F O R U M

RYO Machines

East West Trading Corp. Ltd.

AT SEE US AS G E V ASD 5 SL-543 BOOTH

Importers • Exporters • Distributors Phone: 800-621-3635 • Fax: 855-900-4848 www.FujimaUSA.com • www.Lucienne.com

Want More Info? Circle #03 on page 11 • www.Vendor411.com

Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders

3 0 •

Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines

ASD LAS VEGAS SHOW SUPPLEMENT


ASD LAS VEGAS SHOW SUPPLEMENT SEE US AT ASD VEGAS BOOTH C-3815

3 1 • M A R C H 2 0 1 4

Want More Info? Circle #15 on page 11 • www.Vendor411.com

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT 3 2 • M A R C H

SEE US ASD VE AT BOOTH GAS SL-121 0

2 0 1 4

F O R U M

Want More Info? Circle #13 on page 11 • www.Vendor411.com


ASD LAS VEGAS SHOW SUPPLEMENT 3 3 • M A R C H 2 0 1 4

Want More Info? Circle #16 on page 11 • www.Vendor411.com

F O R U M


ASD LAS VEGAS SHOW SUPPLEMENT 3 4 • M A R C H

Forum Advertisers Forum Publisher Martin Stevens

2 0 1 4

PR Sunglasses

FTH Enterprises

F O R U M

Se e Us At ASD Ve g as March 16-19


ASD LAS VEGAS SHOW SUPPLEMENT

at Vegas ASD Show Our Amigos at JR Palacios

3 5 • M A R C H 2 0 1 4

Longtime Advertiser Judee K Creations

Ultimo Fashions

C e n t ra l a n d S o u t h H a l l En t ra nce s

F O R U M


3 6 •

WHOLESALE WOMEN’S CLOTHING

M A R C H

D.B.A. Westside Designs

2 0 1 4

Rush Wholesale

Style in Fashion Inc.

Bulk Discounts

We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.

Beauty Supplies long & strong Treatment Set 42 Sets - 126 Bottles

$138600 Emergency Flashlights 100@ $47500

(Standard Brim)

9 Dz. Asst

$75060

Guaranteed Quick Green Grass

321 Olympic Blvd. Los Angeles, CA 90015

100 lb. Bulk

Tel: (213) 624-9728 - (213) 488-1896 Fax: (213) 624-2115 - (213) 488-3398 email: Andy@StyleInFashion.com

Hair Care • Beauty • Military • Jewelry • Household • Shapewear

www.StyleinFashion.com

www.Rushsuppliers.com

Please call or email for Catalog

KEEP NECKLACES tangl�

$48200

fre� AT HOME OR ON THE GO Finally – a simple, elegant and easy-to use product that keeps your necklaces tangle free, at home or on the go!

The PATENTED Necklace Saver®:

F O R U M .

Military caps

GREAT GIFT! GREAT FOR TRAVEL!

• Keeps your necklaces tangle free and organized! • Is ideal for home or travel!

GUARANTEED TO SELL!

• Allows the necklace to retain its natural circular shape • Is transparent - see your necklaces without having to open boxes or pouches • Makes it a breeze to select your necklace in a hurry! • Is made from lightweight, iridescent pastel organza • Available in 3 widths and 2 lengths to accommodate most necklaces

We will buy back any unsold Necklace Savers and pay the shipping! *Call for details

A PORTION OF ALL PROFITS ARE DONATED TO ORPHANAGES!

NECKLACESAVER.com

tangl� fre� patente� 800.352.0454 anna@necklacesaver.com

Want More Info? Circle #24 on page 11 • www.Vendor411.com

jewelry not included


3 7 • M A R C H 2 0 1 4

Want More Info? Circle #28 on page 11 • www.Vendor411.com

F O R U M .


3 8 • M A R C H

Davey Crockett Hats

Call for a FREE CATALOG

800-638-2586

Over 20 Years of Experience in Jewelry Manufacturing

8\ĂŠ­{äǎÊnnĂˆÂ‡ĂˆĂ“{xĂŠUĂŠ \ʓiĂŒ>Â?Ă€ÂœVÂŽJi>Ă€ĂŒÂ…Â?ˆ˜Ž°Â˜iĂŒ

sell by the tens of thousands only $350 each

Visit our websites to see our

Jewelry & Mini Figurines

"7 -/ĂŠ*, -ĂŠUĂŠ -/ĂŠ+1 /9ĂŠ 1 , / tt

Silver Fox tails are a good seller

2 0 1 4

We have: Red Fox Tails, Coyote tails, White tails, Raccoon tails, and more... Rabbit skins come in White, Natural colors, Cheetah, Tiger, Leopard, Ocelot and Black.

Leopard Rabbit Skin

Largest Fur Tail dealer with over a million tails at low wholesale only prices. $100 min. Free Price List

iĂœiÂ?Ă€ĂžĂŠÂˆĂƒĂŠ£ää¯ĂŠ i>`ĂŠ Ă€iit

Strips Inc. http://stripsinc.tripod.com

MADE IN USA

Visit our websites at: www.metalrockpewter.com

Tel: (718) 786-3381 | Fax: (718) 786-0203

Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703

Your #1 Source for Country Western Accessories Faux Felt Hat BFF-26BLK

Wool Felt Hat HA-1SS

BELT BUCKLES

Wool Felt Crushable Hat HA-46BLK

ME-37-S

BB-10

D-300

NJ-175

POLYRESIN COLLECTION

F O R U M .

CG-280

CG-701

Palm Hat PAL-07

HE-9

GREAT SELLING HOLIDAY GIFT IDEA

Contact Us For Our Catalog

Straw Hat RA-303

HOLSTERS

JEWELRY IN HAT GIFT BOXS HE-2

Straw Hat LIN-57PURPLE

SEE US AT ASD VEGAS

Western Shirt 890-BLACK

Visit www.wexpress.com for Our Complete Product Line, Sales & New Products

800-245-1380 • 412-257-5020 • fax: 412-257-5022 • email: info@wexpress.com • 300 Villani Drive, Bridgeville, PA 15017 Want More Info? Circle #48 on page 11 • www.Vendor411.com


��� ��� � t

HD Smoke ®

HIGH DEFINITION SMOKING

DISPOSABLE

Electronic Joint Up to

500 hits

Authentic “skunky ” aroma

to get you “Baked”

Fastest selling ecig! 100% Legal in USA & CANADA

HD Smoke

Electronic Cig Cigarettes

Call for Lowest Pricing!

HD Va V Vape ape HD Smoke

HIGH DEFINITION SMOKING

HD Vape ELECTRONIC VAPORIZER STARTER KIT

Vaporisateur électronique Trousse complète de démarrage

Does NOT Contain Synthetic Cannabinoids

Exclusive Relaxation Formula www www.eCigJ oint.com 1-888-766-5311 1-888-SMOKE-11

e-Liquid now A Available

Distributed by www.GamotoMarketing .com .ca CIRCLE READER RESPONSE #22 FOR MORE INFORMATION

Kratom - T 100% ALL NATURAL KRATOM PARTY DRINK

17 Gre + Fla at vor s

HD Vape

Garantie à vie

Lifetime Warranty on Battery & Charger



TM

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as l

DISPOSABLES

$

as

2 each

10 Exciting Flavors, up to 500 puffs Classic

Menthol

Vanilla

Apple

Blueberry

Cherry

Chocolate

Coffee

Grape

Strawberry

HD Corona Disposable Cigar up to 1500 Puffs!

HDC���� ®

Amazing Taste & Flavor

RECHARGEABLE STARTER ARTER KITS t rea 8 Gavors Fl Lifetime Warranty on Battery & Charger

This is NO 5 Hour Bull ! The Ultimate Party Beverage

Usage: Shake well, drink half or entire bottle, wait 15-20 minutes and then stand in front of a mirror and try not to smile ;D

**Warning: may cause Euphoric Happiness**

347-722-7554 www.kratom-t.com

*not available in Tennessee*

CIRCLE READER RESPONSE #22 FOR MORE INFORMATION

www.HDSmoke.com

1-888-HD-SMOKE

(347)722-7554

1-855-HD-SMOKE

(416)746-4700

www. HDSmoke .ca

CIRCLE READER RESPONSE #22 FOR MORE INFORMATION


4 0 • M A R C H

The Next Generation of Lighting Design

The Next Generation of Lighting Design

www.HeavenlySuits.com Full Collection of Designer Top Quality Church Suits for Women and Men

Self Assemble Lamp Shades SelfinAssemble Shades Comes a Flat Kit Lamp of 30 Pieces Instructions 22of Different Comes in include a Flat Kit 30 Pieces Possible Shapes to Assemble

Instructions include 22 Different Possible Shapes to Assemble Retail * Wholesale * Vendors * Design * Rentals

2 Great Uses: * Design * Rentals 0 Retail * WholesaleA Few * Vendors Gifts • Nursery • Party LiGhtiNG 1 Patios • recePtioNs & Bistros 4 A Few Great• Bars Uses: iNdoor & outdoor acceNt LiGhtiNG

Gifts . Nursery . Party Lighting . Patios . Receptions . Bars & Bistros Indoor and Outdoor Accent Lighting

• • • • • •

High Quality Plastic Great Customer Service Low Start Up Costs High Profit Margins • High Quality Plastic • High Profit Margins 4 Different Sizes • Great Customer Service • 4 Different Sizes • LowColors Start Up Costs From • 13 Different Colors Available 13 Different to Choose

Email us at : info@nikinulites.com for Bulk Pricing Located in Shelley, Idaho * 208-221-7887 Want More Info? Circle #17 on page 11 • www.Vendor411.com

F O R U M .

Want More Info? Circle #08 on page 11 • www.Vendor411.com

Women’s Lavishly Trimmed Suit

Dressy Denim w/Sequins

By Donna Vinci

By DV Jeans

Sell for $538 Your CoSt $269

Sell for $400 Your CoSt $169

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com


4 1 • M A R C H 2 0 1 4

Want More Info? Circle #18 on page 11 • www.Vendor411.com

F O R U M .


4 2 • M A R C H 2 0 1 4

Guide to

Government auctions & Foreclosures! House • Cars • Jewelry • eleCtroniCs

Knowing where and when these auction are happening is crucial to getting… BARGAINS on just about anything you’ve ever wanted to buy

Federal, state & local auction Directory Buy for yourself or your business

Free l tria

www.auctionFinder.net

The National Federation of Independent Business is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.

BENEfits of mEmBErship FedEx Discounts • Hotel Savings Card • Discount Payroll & Tax Filing • Business Webinars & Resources

F O R U M

www.NFIBenroll.com


L & V Creations

15 YEARS serving retailers with the finest AROMA LAMPS!

Cards ®

1-800-660-9081 • Ph: (305) 430-9700

Quality Is Priority

Fax: (305) 430-9708

The ORIGINAL creators of the Night Light Plug In Aroma Lamps!

5415 NW 161st St. • Miami Gardens , FL 33014

L&V Creations is one of the leading manufacturer's and suppliers of wholesale aromatherapy gift items and the ORIGINAL creators of the Plug In Night Lite Aroma Lamps! Accept no substitutes, no one can compare to our quality

PLUG IN AROMA LAMPS!

PI81451

FRAGRANCE OILS

2 0 1 4

10 Fragr0a% Pure nce O il

s

We now offer DISPLAYS for Plug Ins, Night Lights, Fragrance Oils & Incense!

We guarantee that our oils will out sell any other oils on the market. Our fragrance oils are great for Potpourri, Sachets, Auto, Lamp Rings, Oil Burners, etc.

($60 value/limit 1 displays per new customer)

M A R C H

PI81471

PI81420

We Sell Fragrance Oils By The Pound!

Free wood display when you purchase 24 dz. different fragrance oils.

122 New Plug-ins In Stock To Choose From

4 3 •

PI81921

PI81810

PI81904

Best Quality GUARANTEED! BE AWARE OF CHEAP IMITATIONS!

BestQuality On The Market

PERFUME OILS

L&V Creations is the ORIGINAL DESIGNER of the already famous plug in night light aroma lamps. We guarantee the highest quality product with the highest quality materials.

ELECTRIC OIL BURNERS!

Bottles are 1/3 oz. and each come with a roll on applicator. You will not be disappointed!

Our body oils are 100% alcohol free unlike the designer perfumes bought in stores. Guaranteed to last longer as well!

NEW! DECORATIVE

NIGHT LIGHTS

24k Gold Plating Or Chrome, Along With Austrian Crystals!

EL69171

EL11742

EL67006

INCENSE We Guarantee Your Customer Will Love This Quality, Which Will Help You Develop A Great Customer Base!! • Soaked In Concentrated Oil For 24 Hours • Alcohol Free • Burning Time Approx. 75 Minutes • Shelf Life 2 Years Or More • Natural Color $1.75 Bundle - Approx. 100 Pcs. • Assorted Colors $1.95 Bundle - Approx. 100 Pcs.

EL67010

168New Designs In Stock To Choose From

EL68015

EL11862

ROMANCE OILS Edible Flavored Romance Oils Designed For Sensual Usage. Perfect For The Teachings Of The Kama Sutra. The Oils Are All Available Individually o Try Them Out, And No Kit Purchase Is Required.

Raspberry, Honey Almond, Chocolate, Cherry & Strawberry

F O R U VISIT WWW.SCENTED.COM to check out our entire line of OILS, OIL BURNERS & PLUG IN AROMA LAMPS! M Want More Info? Circle #39 on page 11 • www.Vendor411.com Finely crafted using 24k gold plating or chrome, along with austrian crystals, these night lights will light up any room with their brilliance.


4 4 •

Incorporate a Business or Form an LLC - FAST

M A R C H 2 0 1 4

Corpnet will prepare and file your documents

Our informative website gives you great info on deciding between the various options.

Fast • Reliable • inexpensive We can set up your corp. in any state.

www.KwikInc.com Build Your Own

Online StOre Before

• easy to Use • inexpensive • no Contracts

AfTer

• Great Support • increase Sales • Auto Back-ups

Easiest & Most Cost Effective Store Builder Anywhere! F O R U M

www.estoreBuilders.net Try it FREE For 14 Days! No Credit Card Needed


Industry trade shows

APRIL 2014

Advertising & Marketing National Association of Broadcasters Show Date: Apr 5-10 Management: National Association of Broadcasters 1771 N St. NW Washington, DC 20036 Tel: 202/429-5300 Fax: 202/429-4199 www.nab.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 1,700 Est. Attendance: N/A Profile: Annual conference for radio, television, video, post-production, multimedia and telecommunications professionals worldwide. Rewards & Recognitions Expo Expo East Show Date: Apr 6-8 Management: Promotional Products Association International 3125 Skyway Circle North Irving, TX 75038 Tel: 972/258-3067 Fax: 972/258-3003 www.eeaexpo.org

Location: Gaylord Opryland, Nashville, TN Est. Exhibitors: 1,600 Est. Attendance: 19,000 Profile: A variety of manufacturers and distributors of printable promotional items. International Sign Expo Show Date: Apr 24-26 Management: International Sign Association 1001 N. Fairfax St Suite 301 Alexandria, VA 22314 Tel: 703/836-4012 Fax: 703/836-8353 www.signs.org Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 450 Est. Attendance: 15,000 Profile: Equipment, goods and services that are used in the production of custom sign manufacturing will be exhibited at this show. Retail Merchandising and Marketing Show/NARMS Show Date: Apr 26-29 Management: Association of Retail Marketing Services 10 Drs. James Parker Blvd. Red Bank, NJ 07701 Tel: 732/842-5070 Fax: 732/219-1938

www.narms.com Location: Hyatt Regency, San Antonio, TX Est. Exhibitors: 60 Est. Attendance: 400 Profile: The exhibitors at this show are manufacturers and representatives of marketing merchandise and promotional materials for supermarkets, including sweepstakes, and games.

Apparel Adult Halloween Show Show Date: Mar 31-Apr 2 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 33133 Tel: 305/663-6635 Fax: 305/661-8118 www.spectrade.com Location: Rio Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Costumes and items for adult Halloween type merchandise stores. The Imprinted Sportswear Show - Orlando Show Date: Apr 3-5

F O R U M


SP O NSO R E d By:

Recycled Clothing

Industry trade shows

www.1stopwholesale.com

APRIL 2014

Jeans • Shorts • Coats

516-991-7777 4 6 • M A R C H 2 0 1 4

Management: VNU Expositions 13760 Noel Rd., Ste. 500 Dallas, TX 75240 Tel: 800/933-8735 www.issshows.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 400 Est. Attendance: 8,000 Profile: Exhibits at this show range from preprinted active and leisure wear to equipment, textiles and supplies needed to screen-print. There are also workshops showing new techniques in the industry. Atlanta Apparel Market Show Date: Apr 3-6

2014 TRADE SHOW DIRECTORY F USA & CANADA

S w o h S e Trad 2014 USA

A NAD

Management: AMC Tradeshows / DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2201 Fax: 404/220-2450 www.americasmart.com Location: Americasmart, Atlanta, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Men’s, Womens and Kids apparel and accessories will be on display at this show. Atlanta Women & Children’s Mart Show Date: Apr 3-6 Management:

Southeastern Travelers Exhibitors, Inc. 1801 Peachtree Rd., Ste 200 Atlanta, GA 30303 Tel: 404/588-9490 Fax: 404/588-9496 www.americasmart.com Location: Atlanta Apparel Mart, Atlanta, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show offers a great variety of fashions to retailers of women and children’s apparel. Chicago Bridal Show Show Date: Apr 5-7 Management: Merchandise Mart Properties, Inc.

2014 Trade Show direc irecT Tory

& CA

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200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: 110 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market and features bridal wear and accessories. Los Angeles Bridal Expo Show Date: Apr 6 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Westin Bonaventure, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories. New England Apparel Club Show Date: Apr 6-9 Management: New England Apparel Club Inc. 26 Dartmouth St. Westwood, MA 02090 Tel: 781/326-9223 Fax: 781/326-6892 www.neacshow.com Location: Royal Plaza Hotel & Trade Center, Marlborough, MA Est. Exhibitors: 400 Est. Attendance: 2,000

Industry trade shows

APRIL 2014 Profile: Men’s, women’s and children’s apparel and accessories will be featured. Stylemax Show Date: Apr 6-9 Management: Merchandise Mart Properties, Inc. 200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: 110 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market. The International Lingerie Show Show Date: Apr 7-9 Management: Specialty Trade Show 3939 Hardie Rd. Coconut Grove, FL 33133 Tel: 305/663-6635 Fax: 305/661-8118 www.lingerieshow.cc Location: Rio Hotel, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Lingerie and intimate apparel. Trendz West Florida Fashion Focus Show Show Date: Apr 8-10 Management: Florida Fashion Focus, Inc. 1717 NW 79 Ave. Dorel, FL 33126

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Tel: 305/261-2021 7 Fax: 305/718-4322 • www.floridafashionfocus.com Location: Bradenton Convention M Center, Palmetto, FL A Est. Exhibitors: 275 R Est. Attendance: 1,300 C Profile: Features ladies and H children’s apparel, handbags, 2 jewelry, and accessories 0 for future delivery. 1 Fashion Market of 4 Northern California Show Date: Apr 11-13 Management: San Francisco Design Center 2 Henry Adams St., #450 San Francisco, CA 94103 Tel: 415/328-1221 Fax: 888-350-1486 www.fashionmarketnorcal.com Location: San Mateo Event Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Apparel and accessories will be on display by the Golden Gate Apparel Association. Hawaii Market Trade Show Show Date: Apr 11-13 Management: Douglas Trade Shows Management P.O. Box 1087 Kaneohe, HI 96744 Tel: 808/254-1773 Fax: 808/254-3324 www.douglastradeshows.com Location: Neal S. Blaisdell Center, Honolulu, HI Est. Exhibitors: 200 Est. Attendance: 4,000

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Profile: This well attended exhibition connects retailers with manufacturers and distributors of jewelry, gifts, apparel and other items. New y york Bridal Show Show Date: Apr 11-13 Management: Merchandise Mart Properties, Inc. 200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: New York, NY (Call for Site) Est. Exhibitors: 110 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market and features bridal wear and accessories. Anaheim Bridal Expo Show Date: Apr 13 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Hyatt Regency Irvine, Anaheim, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories. New y york Bridal Expo Show Date: Apr 17 Management: Great Bridal Expo

Industry trade shows

APRIL 2014 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Marriott Marquis Hotel, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories. Southern Women’s Show Richmond Show Date: Apr 21-23 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 800/849-0248 Fax: 704/376-6345 www.southernshows.com Location: Richmond Raceway Complex, Richmond, VA Est. Exhibitors: 250 Est. Attendance: 19,500 Profile: Marketplace for national and local companies on appliances, art, etc. Transworld’s Jewelry, Fashion, Accessories & Home décor Show Date: Apr 24-27 Management: Transworld Exhibits, Inc. 1850 Oak St. Northfield, IL 60093 Tel: 847/446-8434 Fax: 847/446-3523 www.transworldexhibits.com Location: Donald E. Stephens Convention Center, Chicago/Rosemont, IL Est. Exhibitors: N/A

Est. Attendance: N/A Profile: Apparel, fashion accessories. Billings Market Association Show Date: Apr 25-27 Management: Billings Market Association, Inc. P.O. Box 80145 Billings, MT 59108 Tel: 406/652-6132 Fax: 406/652-2531 www.billingsmarketassoc.com Location: Metro Park Expo Center, Billings, MT Est. Exhibitors: 150 Est. Attendance: 650 Profile: Exhibition has a general market for men, women and children, displaying western style clothing, gifts, saddles, shoes, etc. Southern Women’s Show Raleigh Show Date: Apr 25-27 Management: Southern Shows,Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 800/849-0248 Fax: 704/376-6345 www.southernshows.com Location: NC State Fairgrounds, Raleigh, NC Est. Exhibitors: 250 Est. Attendance: 19,500 Profile: Marketplace for national and local companies on appliances, art, etc. Miami Bridal Expo Show Date: Apr 26 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316


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Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: JW Marriott, Miami, FL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories. Ft. Lauderdale Bridal Expo Show Date: Apr 27 Management: Great Bridal Expo 1500 Cordova Road, Suite 306 Ft. Lauderdale, FL 33316 Tel: 954/522-7001 Fax: 954/522-7337 www.greatbridalexpo.com Location: Bonaventure Hotel, Ft. Lauderdale, FL Est. Exhibitors: N/A Est. Attendance: N/A Profile: Bridal apparel and accessories. Luggage, Leather Goods, Handbags and Accessories Show Show Date: Apr 27-29 Management: Meteor Show Productions 298 Sheppard Ave. East Willowdale, ON M2N 3B1 Tel: 416/229-2060 Fax: 416/223-2826 www.llha.ca Location: Toronto Congress Center, Toronto, ON, Canada Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibitors of luggage, leather goods and accessories.

Industry trade shows

APRIL 2014 Trendz Florida Fashion Focus Show Show Date: Apr 27-29 Management: Florida Fashion Focus, Inc. 1717 NW 79 Ave. Dorel, FL 33126 Tel: 305/261-2021 Fax: 305/718-4322 www.floridafashionfocus.com Location: W Palm Beach Convention Center, Palm Beach, FL Est. Exhibitors: 275 Est. Attendance: 1,300 Profile: Features ladies and children’s apparel, handbags, jewelry, and accessories for future delivery.

Business Loss Prevention Auditing & Safety Show Date: Apr 6-9 Management: Retail Industry Leaders Association 1700 N. Moore St., Ste. 2250 Arlington, VA 22209 Tel: 703/841-2300 Fax: 703/841-1184 www.rila.org Location: JW Marriott Hotel, Indianapolis, IN Est. Exhibitors: N/A Est. Attendance: N/A Profile: The foremost industry event for mass retail loss prevention, auditing and safety executives.

LINUX on Wall Street Show Show Date: Apr 7 Management: Flagg Management, Inc. 353 Lexington Ave. New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Roosevelt Hotel, New York, NY Est. Exhibitors: 100 Est. Attendance: 1,250 Profile: Features the latest Java Technologies, new Java developments on Wall Street and brings together speakers in the field. Business to Business Merchandise Expo Show Date: Apr 11-13 Management: Douglas Trade Shows Management P.O. Box 1247 Kaneohe, HI 96744 Tel: 800/525-5275 Fax: 808/254-3324 www.douglastradeshows.com Location: Blasidell Exhibition Center, Honolulu, HI Est. Exhibitors: N/A Est. Attendance: N/A Profile: One stop shopping for the business community of Hawaii. Southern design and Manufacturing Show Show Date: Apr 15-16 Management: Canon Communications, LLC 11444 W Olympic Blvd., #900 Los Angeles, CA 90064


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Tel: 310/445-4200 Fax: 310/445-4299 www.canontradeshows.com Location: Charlotte Convention Center, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show specializes in both the design and manufacturing of products. The PPAI Sage Show Show Date: Apr 23-25 Management: Promotional Products Association 3125 Skyway Circle North Irving, TX 75038 Tel: 972/252-0404 Fax: 972/258-3004 www.theppaiexpo.org Location: Ft. Worth Convention Center, Fort Worth, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: Promotional business products. Rewards & Recognition Show Show Date: Apr 28-30 Management: Hall Erickson Inc. 98 E Chicago Abe Westmont, IL 60559 Tel: 603/434-7779 Fax: 603/434-1216 www.eeaexpo.com Location: Gaylord Opryland Hotel, Nashville, TN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Incentives is the name of the game at this popular industry event.

Industry trade shows

APRIL 2014 Business Accounting & Technology Show Show Date: Apr 30-May 1 Management: Flagg Management, Inc. 353 Lexington Avenue New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Penn Plaza Pavilion, New York, NY Est. Exhibitors: 100 Est. Attendance: N/A Profile: Accounting, financial and business services solutions including computers and software.

Electronics NetWorld & Interop Las Vegas Show Date: Mar 31-Apr 4 Management: Media Live Intl. Inc. 775 Folsom Street San Francisco, CA 94107 Tel: 415/905-2300 Fax: 415/905-2329 www.voip-news.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: A complete educational source for solutions in LAN, WAN and enterprise networking. Usenix Symposium on Networked Systems Show Date: Apr 2-4 Management:

USENIX Association 2560 Ninth St., Ste. 215 Berkeley, CA 94710 Tel: 510/528-8649 Fax: 510/548-5738 www.usenix.org/events Location: Red Lion Hotel, Seattle, WA Est. Exhibitors: N/A Est. Attendance: 1,300 Profile: System networking, storage, security on a variety of platforms. AIIP Conference Show Date: Apr 2-6 Management: AIIP 8550 United Plaza Blvd, Suite 1001 Baton Rouge, LA 70809 Tel: 225-408-4400 Fax: 225-408-4422 www.aiip.org Location: Hyatt Hotel, Baltimore, MD Est. Exhibitors: N/A Est. Attendance: N/A Profile: Offers a wide range of programs designed to meet the needs of information professionals. High Performing Computing Linux for Wall Street Show Date: Apr 7 Management: Flagg Management, Inc. 353 Lexington Avenue New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Roosevelt Hotel, New York, NY


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Est. Exhibitors: N/A Est. Attendance: N/A Profile: A show to demonstrate and sell their business and accounting products/services. Sea Air Space Show Date: Apr 7-9 Management: J. Spargo Assoc. 11212 Waples Mill Rd, Suite 104 Fairfax, VA 22030 Tel: 703/631-6200 Fax: 703/654-6931 www.navyleague.org Location: Gaylord Resort and Convention Center, National Harbor, MD Est. Exhibitors: 125 Est. Attendance: 6,000 Profile: Exhibits focus on weapons, military supplies, guns, missiles, rockets, radar, ships, submarines, submersibles, torpedoes, sonar, airplanes and more. NAB Show Show Date: Apr 7-10 Management: National Association of Broadcasters 1771 N Street NW Washington, DC 29936 Tel: 202/429-5300 Fax: 202/429-4199 www.nabshow.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 1,400 Est. Attendance: 100,000

Industry trade shows

APRIL 2014 Profile: Global event covering the entire spectrum of media, cable, broadcasting, movies and wireless. Asia America Trade Show Miami Show Date: Apr 8-10 Management: Asia America Merchandise Show 3438 SW 24 Terrace Miami, FL 33145 Tel: 305/262-3200 Fax: 305/403-3029 www.acsshow.org Location: Miami Beach Convention Center, Miami, FL Est. Exhibitors: 450 Est. Attendance: 8,000 Profile: Wholesale merchandise show of consumer electronic and general merchandise with buyers from over 43 countries. Automation Technology Expo South Show Date: Apr 15-16 Management: Canon Communications 11444 W. Olympic Blvd., Suite 900 Los Angeles, CA 90064 Tel: 310-445-4200 Fax: 310-445-4299 www.canontradeshows.com Location: Charlotte Convention Center, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A

Profile: This show provides a unique marketplace for display and demonstration of assembly machines, equipment, controls, systems & services related to electronic & automatic assembly by national & international companies.

Food & Beverage M-PACT C-Store Show Show Date: Apr 1-3 Management: WPMA 4393 S Riverboat Rd #380 Taylorsville, UT 84123 Tel: 801-263-9762 www.m-pact.org Location: Indianapolis Convention Center, Indianapolis, IN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Oil burners, gasoline pumps, computers, convenience store suppliers, gasoline handling equipment, oil heating equipment, oil truck manufacturers and tank manufacturers. The Toronto Wine and Cheese Show Show Date: Apr 4-6 Management: MSP Show Inc. 467 Speers Road Oakville, ON L6K 3S4 Tel: 800/265-3673 Fax: 905/337-5570 www.towineandcheeseshow. com

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Location: Direct Energy Center, Toronto, ON, Canada Est. Exhibitors: 300 Est. Attendance: 30,000 Profile: This largely attended show allows for the sampling of foods and beverages from all over the country. NAMA National Expo Show Date: Apr 9-11 Management: National Automatic Merchandising Association 20 N Wacker Dr., Ste. 3500 Chicago, IL 60606 Tel: 312/346-0370 Fax: 312/704-4140 www.vending.org Location: McCormick Place, Chicago, IL Est. Exhibitors: 325 Est. Attendance: 4,500 Profile: Convention with meetings, seminars and exhibits for the vending, office coffee service and contract food service industries. Canadian Health Food Association Expo West Trade Show & Conference Show Date: Apr 12-13 Management: Canadian Health Food Association 235 Yorkland Blvd. Ste. 302 Toronto, Ontario M2J 4Y8 Tel: 416/497-6939 Fax: 416/497-3214 www.chfa.ca Location: Vancouver Convention Center, Vancouver, BC Est. Exhibitors: N/A Est. Attendance: N/A

Industry trade shows

APRIL 2014 Profile: Manufacturers, wholesalers, distributors, suppliers of all health related products, foods, nutritional supplements, cosmetics, health and beauty care.

Gifts & Variety OASIS Albuquerque Gift Show Show Date: Apr 4-5 Management: OASIS 1250 E. Missouri Ave. Phoenix, AZ 85014 Tel: 602/952-2050 Fax: 602/952-2244 www.oasis.org Location: Albuquerque Convention Center, Albq., NM Est. Exhibitors: 600 Est. Attendance: 10,000 Profile: A showcase for western contemporary and traditional giftware from around the world. International Home Furnishings Market Show Date: Apr 5-10 Management: International Home Furnishing Marketing Association P.O. Box HP-7 High Point, NC 27261 Tel: 336/869-1000 Fax: 336/889-7460 www.highpointmarket.org Location: Downtown High Point-Thomasville, High Point, NC Est. Exhibitors: 2,500 Est. Attendance: 80,000

Profile: Market for the home furnishing industry. Chicago Gift & Home Market Show Date: Apr 6-8 Management: Merchandise Mart Properties, Inc. 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: n/a www.merchandisemart.com Location: The Chicago Merchandise Mart, Chicago, IL Est. Exhibitors: 950 Est. Attendance: 30,000 Profile: Items for gift and home stores. First Monday & Tuesday Mini Market Show Date: Apr 7-8 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: A gift and home accessories show. Asia America Trade Show Miami Show Date: Apr 8-10 Management: Asia America Merchandise Show 3438 SW 24 Terrace Miami, FL 33145 Tel: 305/262-3200 Fax: 305/403-3029


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www.acsshow.org Location: Miami Beach Convention Center, Miami, FL Est. Exhibitors: 450 Est. Attendance: 8,000 Profile: Wholesale merchandise show of consumer electronic and general merchandise with buyers from over 43 countries. Spree Show Show Date: Apr 8-10 Management: Pinnacle Publishing 195 Hanover Street Hanover, MA 02339 Tel: 800/936-6297 Fax: 888/213-1857 www.spreeshow.com Location: Rio Suites, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Trade show for retailers of giftware and related merchandise to place orders, meet new representatives and find new product lines. This show specializes in Cart and Kiosk vendors needs. Museum Store Association, Inc. Show Date: Apr 11-12 Management: Museum Store Association 4100 E. Mississippi Ave., Ste. 800 Denver, CO 80246 Tel: 303/504-9223 Fax: 303/504-8585 www.museumdistrict.com Location: George R. Brown Convention Center, Houston, TX Est. Exhibitors: 300 Est. Attendance: 1,500

Industry trade shows

APRIL 2014 Profile: Exhibitors must be association members who deal in museum related items. *This show is closed to the public, only MSA affiliates may exhibit*. Billings Market Association Show Date: Apr 11-13 Management: Billings Market Association, Inc. P.O. Box 80145 Billings, MT 59108 Tel: 406/652-6132 Fax: 406/652-1531 www.billingsmarketassoc.com Location: Expo Center Metro Park, Billings, MT Est. Exhibitors: 85 Est. Attendance: 500 Profile: All types of giftware will be featured. Hawaii Merchandise Expo Show Date: Apr 11-13 Management: Douglas Trade Shows Management P.O. Box 1247 Kaneohe, HI 96744 Tel: 800/525-5275 Fax: 808/254-3324 www.douglastradeshows.com Location: Blasdell Exhibition Center, Honolulu, HI Est. Exhibitors: N/A Est. Attendance: N/A Profile: Business owners’ marketplace for products they can use for their businesses. Southern Women’s Show Raleigh Show Date: Apr 11-13 Management: Southern Shows, Inc. P.O. Box 36859

Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: North Carolina State Fairgrounds, Raleigh, NC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more. SAGE Show Show Date: Apr 23-25 Management: Promotional Products Association International 3125 Skyway Circle N. Irving, TX 75038 Tel: 888/492-6890 Fax: 972/258-3003 www.theppaiexpo.org Location: Fort Worth Convention Center, Ft. Worth, TX Est. Exhibitors: 1,500 Est. Attendance: 11,000 Profile: Promotional products and services. Minneapolis Gift Show Show Date: Apr 25-27 Management: Minneapolis Gift Mart 10301 Bren Rd. W Minnetonka, MN 55343 Tel: 800/626-1298 Fax: 612/932-0847 www.mplsgiftmart.com Location: Minneapolis Gift Mart, Minneapolis, MN Est. Exhibitors: 130 Est. Attendance: 3,000


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2014 SCHEDULE March 29-31 June 28-30 September 27-29 December 6-8

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Profile: This show features gifts for all occasions from toys to house wares and more. Atlanta Gift Immediate delivery Show Show Date: Apr 29-May 1 Management: Americas Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 Location: Americas Mart Atlanta, Atlanta, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Featured at this show are displays of glassware, tabletop products, home accents, garden products and more.

Home & Housewares

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Rhode Island Home Show Show Date: Apr 3-6 Management: Yoffe Exposition Services, Inc. P.O. Box 719 Marblehead, MA 01945 Tel: 781/639-2993 Fax: 781/639-2477 www.ribahomeshow.com Location: Rhode Island Convention Center, Providence, RI Est. Exhibitors: 310 Est. Attendance: 34,000 Profile: Showcases new homes, new products, furnishings and home services.

Industry trade shows

APRIL 2014 Hudson Valley Spring Home Show Show Date: Apr 4-6 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: Gold’s Gym, Poughkeepsie, NY Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show. Long Island Home & Garden Expo Show Date: Apr 4-6 Management: American Consumer Shows 22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: Nassau Coliseum, Uniondale, NY Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited at this show. Spokane Home & Garden Show Show Date: Apr 4-6 Management: Creighton & Associates, Inc. P.O. Box 11355 Spokane, WA 99211 Tel: 509/534-5380 Fax: 509/534-3403

www. spokanehomeandgardenshow. com Location: Spokane Convention Center, Spokane, WA Est. Exhibitors: 200 Est. Attendance: N/A Profile: Home Improvement show with ideas on products, services and solutions for the home. Tri City Spring Home & Garden Show Show Date: Apr 4-6 Management: Evergreen Exhibitions, Inc. P. O. Box 574 Parksville, BC, Canada V9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Port Moody Arena, Port Moody, BC Canada Est. Exhibitors: N/A Est. Attendance: 8,000 Profile: Home and garden products and services are featured at this public show. International Home Furnishing Market Show Date: Apr 5-10 Management: International Home Furnishing Marketing Association P.O. Box HP-7 High Point, NC 27261 Tel: 910/899-0203 Fax: 336/889-7460 www.ihfc.com Location: Downtown High Point & Thomasville, High Point, NC Est. Exhibitors: 2,500


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Every advertisement should accomplish 3 things for the store: tell shoppers who you are, where you are, and why they should care. The last part is what gets them to the store. When you place an ad, it should motivate people to visit the shop. It may be for the weekend sale you’re sponsoring or because you’ve got the best selection of whatever it is you sell. Yo Y ur advertising communicates something about the store to potential shoppers. The goal, of course, is to communicate something so alluring that they rush out to respond with their wallets. The message should define a tangible benefit the consumer will enj n oy only by shopping with nj your store. That could mean a low price, the first chance at new merchandise or the latest style, or an opportunity to consult with an expert to find the right solution for a special need. An effective ad has an impact, even if it only

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The only ones who notice are those new to the 6 2 area. The sign should be distinctive enough to • serve as an enduring symbol of your business, reminding people that you’re there and what M you sell. A R BILLBOARDS REACH VERY C H BROAD AUDIENCES 2 0 1 4

billboard concept has evolved into more of an ever-present advertising medium. Wa W lk the streets of any large city and you’ll face paid advertising: on the sides and insides of buses, taxis, & trains; lining the platform at commuter rail stations; and gracing sidewalks, bus stops & buildings. Even indoors, billboards have found a place for themselves in poster-sized advertisements to be found wherever people When you’re starting the business or when you might see them, including rest rooms. want to reach the broadest possible market, t you t, may want to consider the merits of billboard Yo Y u might think with so much signage vying advertising. Billboards communicate some- for the consumer’s attention, the message of a thing to everyone who passes that way. y They billboard would be lost in the clutter. The y. can be expensive to use, however. Cost is a mathuman eye, though, conter of the size of the sign, n the production costs n, stantly seeks out new stimuinvolved, and the visibility of the location. Most lation in the environment. A billboards constitute roadside attractions along billboard provides that stimhighways and byways. In recent decades the ulation. continued...

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w just about everyone who passes w, 6 When it’s new, 4 that way will notice the message. Since these • signs usually end up in places where crowds pass and linger, r a good share of those exposed r, M y y. A to the sign will investigate what it has to say. R Unlike your store sign, which must stand and C identify f your store for years, the same billboard fy H advertisement in the same location will lose it’s 2 impact over a much shorter period of time. 0 People will soon fail to notice it. If you plan to 1 4 use these signs as a means of advertising, change your message regularly, y or rotate the y, same message through diff f erent locations periff odically. y y. The message you carry on any outdoor advertising medium must be one that can stand the test of time. Rememb m er these paid-for signs will mb remain in the same place for weeks or months.

Therefore, billboards, indoors and out, are not good forum for promoting a product at a price. Better to tell shoppers about what you have in general. Use them as a tool for building awareness more than cultivating interest in any single product. Consider them more a forum for generic advertising that directs the shopper’s attention back to the main business. That’s why a billboard warrants serious attention when you’re opening the business. Yo Y u’ll miss a share of your audience with your advertising in newspapers or on the airwaves, but a billboard at a busy intersection lets everyone who passes that way know your store has arrived.

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6 Before you do, take a look at the demographic 6 profile of where your audience lives and works. • The billboard at the town’s busiest intersection may put the store name before M more people, but one closer to A h orh hb r ood speaks directly rh R their neighb C to the people you want to reach. H Y ur decisions on whether to use a billboard, 2 Yo 0 how many to use, and where to place them will 1 be a product of the local cost for use of that 4 space, the production fee for your ad, and the amount of your advertising budget. Larger signs can prove an extremely costly form of advertising, especially when your budget is limited. A pair of billboards in 2 busy intersections will get your name before many more people. The venture could also consume a disproportionate share of your media budget in the

process. Better to go to smaller signs and back them up with a campaign in other media.

Consistency and frequency are what make any advertising campaign effective. If you shoot your budget blanketing the area with billboards that are here one month and gone the next, t you may push your store toward a similar t, fate.

Billboard advertising makes sense for you, provided it represents only one aspect of a cohesive advertising campaign. To T find out what’s available in your area, check in your Ye Y llow Pages under the listing “Advertising – Outdoor.” Better yet, next time you see a sign or billboard where you’d like to have a message displayed, step up to it and read the fine print. continued...

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F O R U M


FORUM Workshop WORKSHOP Forum

Y u’ll usually find the name of the company Yo 6 8 leasing that space and a telephone number. Most of these companies handle everything • from the rental to the production of M your ad. If not, they can refer you A R to someone who will provide what C every services they don’t. H 2 0 1 4

Select the Most Effective Forms of Print Advertising For Your Store

Mention advertisement and most people immediately think of something that runs in the local newspaper. For retailers, newspaper advertising is, and will likely remain, one of the preferred means of reaching customers. The major problem with newspaper advertising, however, r is one shared by all conventional r, media: It carries your message to a broad spec-

trum of the local populace, only a few of whom may be the people you need to reach. This tends to dilute the eff f ectiveness of your adverff tising spending. Newspaper advertisements in the largest markets, served by the large-circulation newspapers, may seem excessive by your budget standards.

In recent years, some of these same newspapers launched what are called zone publications, special sections of the paper included in editions destined only for households in certain zip code areas. If you have demographic date that indicate the people you want to reach live only in certain parts of town, n these sections can n, prove a cost-eff f ective way to get your message ff across. Another viable alternative worth investigating is the weekly newspaper. continued...

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F O R U M


FORUM Workshop WORKSHOP Forum

Any community, y even a god-sized neighbory, 7 y has its own weekly newspay, 0 hood within a city, • per. Again, if it’s distributed where those you want to reach live, it will provide a way to M stretch your advertising dollar and reach only A R those you need to reach. C H When investigating your print options, don’t 2 think only in terms of area newspapers. Many 0 other publications provide an inexpensive al1 ternative to spending with your major daily. y y. 4 Freely distributed shoppers, Pennysavers, and local entertainment guides all accept retail advertisements that will be seen by a large number of people. If your store targets a particular age group, you can save money and strengthen your message by talking directly to them in publications only they read. College newspapers provide an ideal and relatively cheap

forum for reaching young consumers. Some communities have their own papers for mature readers, or specific ethnic groups.

Magazine advertising, particularly in slick regional or city publications, represents an entirely different tool from newspaper advertising. For one thing, space in these publications carries a higher price, and they don’t lend themselves to the same types of ads. A newspaper ad, like the newspaper, r carries a sense of immediacy. r, y Ready. ing a magazine is a more relaxing undertaking. The newspaper will be read in a day; the magazine may be around the house for a month, or at least until the next issue appears. Therefore, it’s not the place for the price-based ads you’d use in the newspaper. continued...

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F O R U M


FORUM Workshop WORKSHOP Forum

Put an ad in every issue. Wi W th a daily newspaper, r though, you r, must be more selective. Yo Y ur ad should appear at least once a week. Which is the golden day? Most papers have a higher circulation on Sunday, y so that may make it the day of choice. But y, that’s also the day the newspaper has the most IT’S CONSISTENCY THAT COUNTS ads vying for the shoppers’ attention. If yours is small, it could be missed. The papers toward MOST WITH PRINT ADVERTISING midweek grow fatter as grocery stores place Whatever print media you settle on, consis- their ads. That helps increase readership, but tency is what counts in your advertising. Even again there are lots of ads in competition. where everyone reads the newspaper, not everyone reads the paper every day. The occa- There’s something good and bad to be said sional ad is often missed. If you advertise con- about advertising any day of the week. What sistently, y sooner or later you ad will be seen by you, as your store’s advertising agent, need to y, all. Wi W th a monthly or weekly publication, the do is decide what day of the week you’ll adverdecision on when to advertise is already made: tise, then stick with it. continued...

The magazine, like the billboard, works better 7 2 as a forum for generic advertising, for percepW th a magazine you’ll also be • tion building. Wi reaching a more exclusive audience. If you M want to reach affluence, you can do it on those A R glossy pages. If your business is geared more n stick with the newspaper. n, C toward every man, H 2 0 1 4

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F O R U M


FORUM Workshop WORKSHOP Forum

Don’t leave the ad placement up to the newspa7 4 per. Request that your ad run in the section of • the paper you expect your customers will read most closely: for example, the business section M if you’re selling off f ice equipment, ff t or the society t, A R pages if you specialize in fine china. Run the ad C in the same place on the same day every week. H After a while, the people you want to reach will 2 turn there automatically to see what you’re of0 fering this week. 1 4 Print advertising should always present shoppers with a compelling reason to visit the store. The message may be a new product,, a sale price, or a 3-day event, but the ad should convey a sense of urgency that will motivate the shopper. In competitive industries, retailers often use “laundry lists” of product names, key features, and prices in their print ads. The mes-

sage is simple and direct: Here’s what we’re selling and here’s what it will cost you. Other retailers highlight a particular product at an attractive price as a means of attracting as many customers as possible to the store. Some larger retailers feature “loss leaders”: products they’re selling at or below cost to attract shoppers into the store. Once there, they hope to step shoppers up to a higher-priced product, or get them to buy something that’s not on sale. Whatever strategy you use, your print ads should always promote a particular item and event, and the store in general. If mail-order sales figure prominently in your business plan, you’ll probably be placing your ads in a variety of specialty publications, “buff books” that cater to the interests of a highly specialized audience. continued...

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In many retail specialties, mail order is the most Advertising on commercial air7 waves, be it radio or TV, can 6 competitive part of the marketplace. Unless prove a more difficult process • yours is a one-of-a-kind store catering to a select customer base, you can lose your hide for the retailer. For one thing, M going head to head with national mail-order recommercial advertising on teleA a or maraj R tailers. Price is their only game; if your price vision in general, and radio in the maj C isn’t the lowest among the ads, you won’t get kets, is even more expensive than putting your H the sale. If you must rely on mail order, r you’ll message in print, and the need for advertising r, 2 be advertising in specialty publications. Use the frequency is greater. Once it appears, the print 0 ads there as a forum for promoting the unique ad remains accessible to your audience as long 1 selection at your store and the specialty aspect as the paper or magazine is around the house. 4 of the business. If your category is restricted, Wi W th broadcast media, however, r the inattentive r, enough people will respond just because they consumer may miss your full message the first know your store is a source for the special time he or she is exposed to your ad. And products they need. there’s no guarantee everyone you want to reach is listening or watching any single time ADVERTISING ON THE AIRWAVES the ad airs. In order to reach them all, it must run several times throughout the day, y or week. y, IS DIFFICULT TO MASTER The expense quickly adds up. continued...

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7 Add to that the high cost of production. A 8 poorly produced ad on television reflects back y Even if you y. • on the retailer in a negative way. could afford to have your commercial profesM sionally produced, you probably can’t aff f ord to ff A run it often during those prime viewing hours R C when your customers sit before the tube. H 2 Some retailers use cable television advertising 0 as a more cost-effective way of reaching their 1 audience, running a series of ads on the chan4 nel or during the program that has a direct connection with their core business. It makes sense for the crafts store to advertise during the “How to Paint” half hour, r and r, for the hardware store to state its case during the home improvement show. w w.

But even these targeted eff f orts can prove costly ff for the retailer on a limited budget. And the impact of the advertising may not be measurable for some time. Yo Y u’re better served by trying to wrangle a guest appearance on the local talk show to discuss basic techniques. Or to spend your time and money putting together your own instructional program to air on the local cable-access channel. Later on, n when your busin, ness is well established, you can afford to spend for TV advertising. In the beginning, your money may be better spent with radio. One of the nice things about radio is that it’s easy to segment the market. There are as many station formats as there are customer types: jazz, rock, k adult contemporary, k, y easy listening, y, gospel, all news, all talk, k all sports, country, k, y etc. y, continued...

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FORUM Workshop WORKSHOP Forum

Y ur target customers probably listen to only a 8 Yo 0 combination of a few station formats. But even • if you can make an educated guess as to what stations your shoppers listen to, guessing when M they listen poses a bit more of a challenge. If A they’re morning listeners, when in the mornR k others comk, C ing? Some people drive to work, H mute by train. Are they listening between 2 6:00am & 7:00am, or between 7:00am & 0 8:00am? Any doubts means your commercial 1 should air both hours, and every day during 4 the week. Radio gets results, as long as your message is consistent and airs on a regular basis. But be careful, you can expend your whole budget working toward that.

When an ad appears in print, people must refer back to it. Similarly, the first time someone hears or sees an ad over the airwaves, they probably miss part of the message, or aren’t completely sure of what it said. They need to be exposed to it more than once for it to have an impact. Even then, unless you’re shouting about some sale of a limited duration, n it may be n, a while before they respond. And that response is difficult to measure. When you’re operating on a tight budget, and trying to stretch the impact of your ad dollars, the commercial airwaves can quickly use up what you’ve got to spend. Unless your store is situated in a very small market, the cost of airtime is expensive. And that expense is compounded by your need to get that message on the airwaves as often as possible.

continued...

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FORUM Workshop WORKSHOP Forum

TV & radio commercials work when you want 8 2 to make that big initial splash or your store’s • success allows the budget to fund an ongoing broadcast advertising campaign. These expenM ditures should figure into your total marketing A R campaign, but not as its major components. C There’s just too much at stake and too little to H spend for you to take the chance. 2 0 1 4

rates charged for ads of different sizes in print, or lengths, with broadcast media. Advertising, like everything else, is cheaper when you buy in bulk. When you commit to a schedule of several ads, the total package will be higher, r but r, the cost per ad will be significantly lower.

The rate card tells only half the story, y though, y, about what you’re getting for your money. y y. Every media representative should be able to DETERMINING HOW MUCH YOUR furnish you with a market profile: a demoADVERTISING WILL COST graphic description of the audience you’ll be Before you select your media mix, you need to reaching by advertising through that vehicle. Never agree to any ad scheddetermine what it will cost you to advertise. ule until you’ve had a chance Contact the advertising department of the print to compare that profile with and broadcast media that interest you and your what you’ve already deterrequest their media kit. Those that don’t have a mined about your target cusmedia kit should be able to supply you with a tomers. rate card. As the name implies, it details the continued...

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FORUM Workshop WORKSHOP Forum

8 The closer the match, the better the choice. 4 When none exists, or there are so few people • you’ll be reaching, you may want to consider alternative approaches to advertising. M A DIRECT MARKETING R C H Many retailers, through a costly process of trial 2 & error, now consider direct mail advertising 0 to be their most efficient tool for communicat1 4 ing with their target audience. The wisdom of this approach should be immediate and obvious to the retailer opening a specialty store.

also use this to target a special promotion at a specific demographic group. This is one of the ways building a database of customer names can help your promotional efforts. When you have something special to promote, you need only spend to reach those people who already demonstrated an interest in what you sell by buying from you. There are 2 ways to do this.

REACHING INTERESTED PARTIES THROUGH DIRECT MAIL

When you’ve something to promote, and you know who you need to reach and where they Other forms of advertising take their message live, the easiest way to to a wide audience, in hope of reaching the few make sure your message who might buy from the store. Direct or target gets through is by sendmarketing focuses the eff f ort only on those you ff ing it directly to them. know to be your best sales prospects. Yo Y u may continued...

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FORUM Workshop WORKSHOP Forum

A simple postcard, containing the same infor8 6 mation you’d include in an ad, may be all it • takes. In many cities and suburbs, marketing companies put together promotional packages M containing coupons from a variety of busiA R nesses, sent to all the households in the area. C Whether you buy into one of these packages or H conduct your own direct mail campaign, n it’s aln, 2 ways good to include a coupon as it allows you 0 to measure the effectiveness of the eff f ort. ff 1 4 Direct mail can prove even more eff f ective when ff you combine your advertising with information that will be of interest to the recipient. Since you know the people on your mailing list are interested in what you sell, you should present yourself as the expert in that category. y y. An informative newsletter describing trends in the category, y highlighting new merchandise, y,

and demonstrating how the recipient may get more from that interest will strengthen perceptions of the store and keep the channels of communication open between you and your customer.

REACHING INTERESTED PARTIES THROUGH TELEMARKETING

People who enjoy hearing from the store in the mail probably won’t appreciate hearing from you over the telephone. Most people resent a telephone call from a stranger as an unwelcome invasion of privacy. y y. T lephone sales, as a means of attracting new Te customers or strengthening ties with the old, are a risky venture. continued...

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Unless you’re sponsoring a special event for households, they’ll present you with many special customers – by invitation only – con- more ways to take your message directly to sider the telephone dial off limits for promot- shoppers. Some will off f er you the ability to tarff ing the start-up. It’s one thing to take orders get your message to a particular group with M by phone, and another to try and get them. even greater precision than direct mail does A today. y Others will provide innovative ways to y. R C There has been so much backlash against tele- reach the broadest possible audience in hopes H marketing in recent years with all the talk of of attracting the few who will buy from you. 2 telephone scams, that a telemarketing program Already the stage for the promotional future is 0 can do little, if anything, to enhance the stature being set with tests of new marketing tools. 1 of the new retail business. When an advertising 4 venture draws negative responses, it’s hurting The growing popularity of home the very business it was meant to help. shopping ushers in the potential for shopping any store from anywhere by telephone, fax, or computer. Many BE AWARE OF THE EMERGING on-line services now carry scrolling electronic MEDIA CHOICE billboards that tout products and stores. ActiAs new information technologies present them- vate another screen and users can learn more selves and become the norm in American from the store, and place an order. continued... 8 8 •

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9 The paper catalog, cherished by generations 0 of shoppers, is already yielding to its elec• tronic replacement, distributed on CD-ROM. People are learning to get product information M by computer connection or on the home screen, n n, A via dedicated retail shows and networks or a R C video “infomercial.” Readers of tomorrow’s H electronic morning newspaper will predeter2 mine content, and the paper they view will 0 carry advertising specific to their income, inter1 ests, and household demographics. 4

Marketing professionals also continue to devise new ways to package advertising messages for the general public. Some stores and businesses take the moment a telephone caller is on hold as an opportunity to talk about their business or services. Expected to be able to buy “hold time” over the telephone lines as you would buy commercial time on the radio today. y Supery. markets and grocery stores already experiment with electronically activated video screens that promote products as the shopper walks past them in the store. That same screen could carry As an advertiser, r you may one day sales prompts for other products and busir, be able to specify who gets your nesses as well. message in print or over the airwaves, using your customer profile There’s already talk of celestial billboards, as a guide. Yo Y ur bill will tell you drawn by satellites, that could illuminate the how many consumers received sky with nightly sales pitches within a few years! Let’s hope it doesn’t happen. your message, and who they are. continued...

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FORUM Workshop WORKSHOP Forum

9 2 • M A R C H 2 0 1 4

As you explore the new marketing tools of the information age, be sensitive to the fine line between service and nuisance. Promotion serves when it provides information the consumer wants. There’s much talk now about relationship marketing in the fu f ture, and of targeting the consumer with marketing messages for particular products and services based on that consumer’s or household’s purchase profile. While there’s truth in trends, the retailer must also keep in mind that shopping is one of the principal ways we exercise our individuality in our society. y Assume too much y. about the consumer, r to the point that you begin r, to dictate what he or she should be buying, and you’re courting a backlash.

The promotional push that has worked and will continue to work is telling shoppers everything they need to know about the store and its products, without dictating they buy there. People want to make that decision themselves. Y ur promotional push should convince peoYo ple they’re making the right choice when they shop with you.

PUTTING IT ALL TOGETHER Equipped with a working knowledge of the basic promotional tools available to you, you can start devising a marketing program to tell the world about your store. The best strategy operates as a coordinated effort in the three spheres of promotion.

continued...

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FORUM Workshop WORKSHOP Forum

Determining your marketing needs begins 9 Y u can 4 with an assessment of your budget. Yo w Return w. • only afford what your resources allow. to your business plan and consider the numM bers factored in for your annual marketing A R budget and the Grand Opening. Remember: h and the h, C Opening day should make a big splash, H marketing wheels should be turning at least 2 2 weeks before the event to guarantee a crowd. 0 1 Wo W rk up a press release about the store opening 4 and send it to area media. Use this to explain what the store will sell, its hours of operation, n n, and when the store officially opens. Describe anything special you’re doing for the Grand Opening, like free balloons for the kids, giveaways, contests, and the like. Advise recipients of the release when the ribbon-cutting ceremonies will take place and what local digni-

taries will be on hand for the festivities. If it’s a slow news day, y the papers will send a photogy, rapher out. Make sure you hire your own photographer for the occasion just in case they don’t. If you can submit a quality photo of the ribbon cutting to the paper, r with everyone in r, the picture identified, odds are in your favor it will be used. Of course, the better known the dignitaries in attendance, the better your chances of getting the picture into the newspaper. Send invitations at least 2 weeks before the event, and follow up with a phone call to their off f ices. ff

A Grand Opening tends to promote itself and always attracts a share of the curious, to see the new store and what’s being given away free. continued...

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FORUM Workshop WORKSHOP Forum

9 6 • M A R C H 2 0 1 4

Y u want to generate as much tomer support as you address the unique marYo free publicity as possible through keting challenges of the start-up store. public relations, come up with the creative ideas that lend themIT’S VITAL TO MEASURE YOUR selves to effective promotions, MARKETING SUCCESS and use the appropriate advertising media mix to get your message to the right people. In all you do to promote business during your first year, it’s especially important you track During your first year of operations, approach and record the effectiveness of each compoyour marketing strategy as a 2-phase program. nent of your marketing effort. Yo Y u must experFirst, you pull out all the marketing stops to iment before you can identify the promotional create as much attendant excitement you can mix that best serves your store, so you want to around the store’s Grand Opening. Make it an test the eff f ectiveness of each marketing option ff event. Mail out a release announcing your as you use it. What you learn now will guide store, what it sells, and when it will open. Run your future campaigns. special ads announcing the celebration, n and inn, With PR, keeping track is relatively vite local dignitaries for the ribbon cutting. simple. Send out your releases, and Then build on that with an ongoing promowait and watch for results. tional push to nurture a strong base of cuscontinued...

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FORUM Workshop WORKSHOP Forum

T ack all the news organizations receiving your Tr 9 8 release to see if it’s been picked up. If you have • any doubts, call the station or paper and ask the news or business editor if the information was M used, and if so, when and where. Keep a scrapA R book of clippings and notes of appearances and C inquiries. Promotions prove more difficult to H gauge, much of it a matter of monitoring store 2 traffic and measuring how individual promo0 tions, in media and at the point of sale, affect 1 sales of the featured items. Wi W th advertising in 4 any form, one of the best ways to measure effectiveness of individual ads is to build in an enticement that encourages feedback. The easiest way is to include a coupon in the print ad or newsletter, r or off r, f er some incentive – say, ff y 5% y, off f if the ad is mentioned – with your broadcast ff commercials. Featuring coupons in your advertising will help you track the impact of your

F O R U M

message and media, and boost sales. An attractive coupon offer gets people shopping. You’ll see how well it’s working by counting the number of coupons redeemed.

Y u can make this job easier if you have a comYo puter system and customer database in place the day you open the doors. Ask each customer what brings her to the store, and enter a previously determined code for the response. Ta T lly the responses for an exact indication of what you’re getting for every promotional dollar spent. Of course, you can ignore the need to track your advertising, but then you’ll always be guessing at your strategy and never really know what’s working. continued...


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FORUM Workshop WORKSHOP Forum

That’s why it’s important to write up an ad1 0 vertising strategy and budget for the first year, 0 and keep detailed records of what you spend, • where, and when. Then compare each investM ment with the shopper responses it generates. A What you’ll learn from your customers should R guide you on spending and where to put your C promotional dollars. If a 3rd of customers tell H you they learned of the store from a billboard, 2 and it only represents 10% of your spending, 0 you’ll kn k ow it’s an especially eff f ective medium. ff 1 It’s also one in which a substantial increase in 4 spending might be justified. Sometimes the results of your advertising may be immediately apparent: Yo Y ur commercials start airing on radio, and the next day there’s a line outside your door. That would mean it’s time to shift more of your budget to radio.

By the end of the first year, r the records you r, keep, detailing the direct impact of advertising on store activity, y combined with monthly y, breakdown of sales, will enable you to devise a promotional strategy based on realistic expectations and need, by the month or even week. The promotional budget and what it allows will differ for every retailer in every market. Planning ahead, budgeting your promotional spending, and setting up a system that allows you to measure its impact will enable you to take much of the guesswork out of the promotional process.

SETTING UP YOUR

OPENING DAY

MARKETING PROGRAM

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FORUM Workshop WORKSHOP Forum

Order your premiums well in advance, look1 Y ur imme0 ing for those with staying power. Yo 2 diate promotional challenge is to get the store • name out there in front of as many people as M possible. Make sure you have bags with the A store name and logo printed in time for the ocR casion. Consider with hourly prizes always enC courages good turnout and can help get your H database started. Have store visitors fill out a 2 form and drop it in a bowl. Off f er top prizes of ff 0 merchandise and gift certificates, and second1 4 ary prizes of walking advertisements, such as shirts, hats, or canvas bags with the store name. It helps to make your grand opening a sales event, with sales keyed around a featured product. Storewide sales for the start-up work against you at this point as they establish shopper expectations for discounts. Better for prices

to start high and come down than to start low and climb. Feature a few key items at opening day sale prices to kick off what should be the store’s cyclical sales program.

When planning your opening day promotions, remember who your store aims to serve. If your specialty appeals to a more affluent, sophisticated audience, consider the merits of a more subdued grand opening celebration. Host a tea or wine & cheese party that’s more a showcase of what you sell than a daylong selling circus.

Advertising is the toughest part of the kickoff and the element that will cost you the most. The advertising attending you Grand Opening must promote the event and let the world know you’re finally open for business. continued...

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FORUM Workshop WORKSHOP Forum

1 0 4 • M A R C H 2 0 1 4

Get your signs around the store in place as soon as possible, and make sure there’s a big one in the store window announcing the Grand Opening and the date. It will probably work to your benefit now to invest in a high-visibility billboard for at least 4 weeks preceding and following your big event. It should feature a generic message about the store, its location, and your specialty. y Include a teaser in one cory. ner stating “Coming soon, n ” with the date of the n, Grand Opening. On that date the teaser should change to “Now Open.”

TWO WEEKS BEFORE THE STORE OPENS, SPEND FOR ANOTHER TEASER IN YOUR PAPER OR PAPERS OF CHOICE. Again announce, “Coming

:

ion tent

At

Soon” with a description of the store and what you’ll sell. Raise the readers’ expectations; don’t be afraid to brag. Give the when and where, with your phone number. Repeat the ad the following week, k and launch a heavy print k, campaign, n at least every other day, n, y for the week y, leading up to the event. These ads should promote the Grand Opening and special sales, and invite the curious to come in, see the store, and participate in the festivities. Continue you Grand Opening advertising for at least a week after the event, then start rolling back your schedule, first to 3, then 2 days a week, k keeping k, your ad in the Sunday paper and your weekday of choice. Eventually you may want to roll back to either one of these days as your weekly newspaper ad. When you want to increase advertising for special events or your peak selling season, advertising on both days. continued...

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FORUM Workshop WORKSHOP Forum

1 0 6 • M A R C H

If there’s an identifiable core group of shoppers you’re targeting with the store, contact them through the mail. Design the card so it looks like an invitation, n and enn, courage them to bring it in for a special contest. Collect the cards and you’ve got a list of people who responded to your first direct mail eff f ort. ff

2 0 1 4 If your budget allows, sample the effectiveness of broadcast media with commercials announcing the store opening. Use the station’s or stations’ market breakdown to decide which to use, and pay for the heaviest campaign you can afford for at least a week, k commencing at least k, one day before the opening.

If the broadcast campaign is to have any impact, your commercials must air for at least a week or there’s no guarantee your ads will have any impact. Remember, r the broadcast r, media represent the most expensive advertising vehicle in most market areas. Make sure you’ve thoroughly investigated less expensive but reliable alternatives like print or billboards before committing to a commercial campaign. If you decide to use TV or radio, use this as an opportunity to test the impact of the media and stations in your area. Tr T ack the results. That’s as far as you want to go experimenting with advertising media for your Grand Opening. Spend on the medium that’s already proven first. Opening day is not a time to play. y Yo y. Y u want to use those tools you have a reasonable assurance will deliver shoppers when you open the store. continued...

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FORUM Workshop WORKSHOP Forum

Once you’ve got the business up & running, you can aff f ord to play with some of your alterff native, or more expensive, advertising options. Early on, you want guaranteed impact for M every ad dollar you spend. A DON’T FORGET TO ASK YOUR R C SUPPLIERS FOR HELP H 1 0 8 •

2 Yo Y u can alleviate the cost of some of your mar0 1 keting spending and increase its effectiveness 4 by checking in with your suppliers first. It’s their job to help the retail network spread the word about their products. Yo Y u may find them ready and eager to help you in your promotional eff f ort now (and throughout your career ff in retail.) How much they’re willing to assist depends on the size of the company. y The largest y. suppliers off f er a marketing arsenal of in-store ff

sales aids to promote their products on the showroom floor. These include counter cards, floor displays, posters, and a variety of premiums.

Ask about any premiums before your Grand Opening. Yo Y u may be able to save yourself the cost of the giveways by getting them from your supplier and having your store name imprinted. These freebies are a chance to advertise your business. Y u want to be sure and use that first to your Yo benefit, and then to your supplier’s. While you’re talking about premiums, hit up your suppliers for a prize to be given away during your Grand Opening festivities. continued in next issue ...

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Add: Freight charges (UPS) are additional and paid by buyer. Our website displays exact shipping charges based on the weight of the item and your specific zip code. This is the most accurate way to get your shipping charges. Mail orders accepted, however, customers need to use our website to calculate their freight charges. Customers may also call our offices for charges.

Our sales department is available by email or phone to assist you: 516/991-7777; sales@1StopWholesale.com

Terms: All of our recycled clothing is Grade A with no holes, rips or broken zippers. All goods are assorted sizes, colors, brands, etc. and since they are used clothes are not returnable. Any undeliverable or returned shipments will be subject to 25% (of total order including shipping) restocking charge.


www.1StopWholesale.com Want More Info? Circle #01 on page 11 • www.Vendor411.com

$ave Hundreds! Largest Inventory in the USA!

2

2

$ 00

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20000

16500

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4

$ 75 Each

2

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3

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16250

16625

2

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#16....50 Pieces....$13750

3

$ 00 Each

12000

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$

$

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All items in this ad are RECYCLED clothing which are gently used and re-packaged for resale. We sell only Grade A Quality.


Dollar Store Wholesale Products

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from a Trusted Wholesale Distributer

www.DDBulk.com Over 140,000 High Quality Products Sold by the Case - No Minimums - Best Prices

Fashion Accessories

Electronics

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Dozens of Product Categories • Best Prices for Resale Safe & Convenient On-Line Purchasing F O R U M

www.DDBulk.com


1 1 3 •

www.RCVariety.com Fast Shipping from California • Great Prices

M A R C H 2 0 1 4

Helicopter Clearance

Over 50% Off

New Esky RC Helicopters $9995 to $18995 — Retail to $59995

Full Line of Tools and Accessories for RC Helicopter Repairs and Upgrades

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F O R U M


1 1 4 • M A R C H 2 0 1 4

Merchandise Wholesalers for Businesses of all sizes

• • • •

Fast On-Line Stocking Over 90,000 Products Dropship Available No Minimum Order

free WorldWide shipping!

Aieyo Solid Rayon Tunic S/S Ring Neck Dresses

$7.69

F O R U M

AMY Stylish Fish Mouth Platform Stilettos Multi Colored

$11.72

SSBP Fashion Leopard Women PU handbags

$10.32

Big selection of paintings and wall art From $13.47+ up

Wholesalers… Manufacturers… Sell Your Goods To Us! We Buy Thousands of Products and Accessories

www.DinoDropShip.com


Increase your sales:

Sell Candy! largest selection of candy in the usa

www.SweetWholesalers.com Increase Profits By adding to your line

Small Space = Big Profits! We are a full-line candy wholesaler offering convenient on-line ordering and fast flat-rate shipping throughout the country. Bulk Candy º Candy Bars º Candy Coated Caramel Candy º Chocolate º Cinnamon & Red Hots Gum & Bubblegum º Gummy Candy º Hard Candy Jawbreakers º Jelly Beans º Jewelry Candy Kosher Candy º licorice º lollipops & Suckers º Mints Mini-Sized Candy º novelty Candy º nuts & nut Candy Old-Fashioned º Retro º Rock Candy º Salt Water Taffy Sour Candy º Sugar Free º Vending Machine Candy

Sweet Specials

Mike & Ike Minis 24ct $7.99

Giant Smarties 36ct $13.99

Haribo Gummi Bears 72ct Tub $13.99

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salesMaN’s GuiDes

FiND BuyeRs

IF you are a manufacturer or wholesaler and want to find buyers at leading national retail stores across the United States your search has ended! The Salesman’s Guide series provides you with contact information designed to get in the door and sell your products and services. All of the legwork is done for you and compiled in these easy-to-use books and CD’s.

Retail BuyeRs Men’s & Boys’ Wear Buyers Directory®

Women’s & Children’s Wear Buyers Directory®

Mass Merchandisers & Off-Price Apparel Buyers Directory®

Breaking into the men’s and boys’ apparel market! Lists over 5,100 retailers in the U.S. and Canada and provides information about more than 9,000 men’s and boys’ apparel, accessories and footwear buyers and executives. Each listing includes the company name, address, phone, fax and Web site address, as well as contact names and titles, the type of merchandise bought and any divisions or parent companies. Generate sales leads, create customized mailing lists and get in direct contact with key decision-makers.

Over 13,800 key decision-maker executives and buyers you can reach without wasting your valuable time. Each listing provides contact names and titles, the type of merchandise bought, street addresses, phone and fax numbers and Web site addresses. Contains thousands of independent women’s or children’s specialty stores and boutiques. • Large & Plus Size index • Buying Office index • Online Retailers index • Alphabetical index

Order #MB8: Directory $359 Order #MB8C: Online Database Access (1 Yr) $499

Order #MM8: Directory $359 Order #WC8: Directory $359 Order #WC8C: Online Database Access (1 Yr) $499 Order #MM8C: Online Database Access (1 Yr) $499

Retail BuyeRs Gift, Housewares & Home Textiles Buyers Directory®

pReMiuM BuyeRs Premium, Incentive & Travel Buyers Directory®

Target leads by title, product or geographic location. Increase sales through telemarketing or direct mail campaigns. Profiling over 7,900 buyers at more than 3,400 companies in categories such as discount and department store chains, drugstore chains, supermarkets and convenience stores and wholesale jobbers. Listings include contact names, parent companies/divisions, address, phone and fax numbers, Web site address, and type of merchandise bought.

appaRel iNDustRy RN & WPL Encyclopedia™

Generate the sales you need with over 6,200 companies listed to get your product into target stores. Provides over 12,700 buyers from department stores and discount store chains, gift and specialty stores, houseware and home furnishing stores, hardware stores and home centers and mail order and online retailers. Listings include company name, parent company/divisions, address, phone and fax numbers, Web site address, key buyers and executives and the merchandise they purchase.

Composed of a diverse array of companies, including manufacturers, retailers, marketing agencies and companies in the service sector. Over 15,600 decision-makers that plan or purchase ad specialties, corporate gifts and awards, sales incentives and safety incentives from more than 12,000 firms. Listings include contact names and titles, addresses, phone and fax numbers, and Web site and general e-mail addresses. Index helps locate companies considering using travel in their incentive programs.

A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all soft goods imported, manufactured and/or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, Web site & e-mail addresses, type of business and product information.

Order #GH8: Directory $359 Order #GH8C: Online Database Access (1 Yr) $499

Order #PI8: Directory $359 Order #PI8C: Directory/CD Combo $1299

Order #RN8: Directory $285 Order #RN8C: Directory/CD Combo $475


CORPORATIONS and Associations continue to spend millions of dollars in premium products, travel and services. The Salesman’s Guide series makes it easy to connect with the decision makers by giving you all contact information to sell your services and products directly.

MeetiNG & eveNt plaNNeRs Corporate Meeting & Event Planners Directory®

Association Meeting & Event Planners Directory®

Religious Meeting & Event Planners Directory®

Over 14,400 meeting and event planners in the U.S. and Canada are listed. Listings include contact names and titles, street and P.O. Box addresses, phone and fax numbers, Web site and general corporate e-mail addresses and type of business. Details include: the event planner, number of meetings held, months held and number of days, average meeting length, number of attendees, type of facility used, national and international meeting locations and any speakers or entertainers hired.

Provides precious resources putting you on the inside track to successful business relationships. Each of the more than 17,700 national association listings contains association name, address, phone and fax numbers, Web site address, general e-mail address and contact names and titles. Details include the type of meetings, locations, number of meetings, length of meetings, number of attendees, and the number of years booked in advance.

Reach more than 3,700 religious leaders who plan offsite retreats, events and conferences for religious gatherings. Profile listings contain the contact information for planners responsible for the selection of event sites, travel arrangement, speakers, entertainers, caterers and event planning. Entries include organization name, addresses, telephone and fax numbers, Web site addresses, e-mail addresses, type of organization, number of meetings held annually, and the number of attendees.

Order #CME8: Directory $497 Order #CME8C: Directory/CD $1299

Order #AME8: Directory $650 Order #AME8C: Directory/CD Combo $1299

Order #RME8: Directory $350 Order #RME8C: Directory/CD Combo $995

MeetiNG & eveNt plaNNeRs Medical Meeting & Event Planners Directory®

hospital coNtacts Experimental Event Planners®

The Hospital Phone Book®

Profiles more than 10,600 firms, and the listings contain the contact information for over 10,600 executives and planners responsible for the selection of event sites and overall event planning. Listings include key company name, addresses, phone and fax numbers, Web site addresses, general e-mail addresses, type of business, number of meetings held annually, and the number of persons attending meetings. Indices allows you to search for a specific firm by name or firms who use speakers and entertainers for meetings and events.

Consists of over 10,000 meeting and event planners that plan and organize “experiential events”. These events include trade shows, product launches, mobile marketing events, festivals, and other events which require services such as event staffing, props, equipment rental, catering, a/v rental, event marketers, special event facilities, etc. Listings include company name, street and mailing addresses, phone numbers, company participation, equipment the company usually purchases for events, services, and locations of events. The index allows you to search for a specific firm by name for easy reference.

The number one reference source! Contains profiles for over 7,800 hospitals in the U.S. and Canada. Listings include the hospital name, management company, street address, phone and fax numbers, Web site address, facility type, ownership, number of beds, administrator, HR manager and facility manager. Find listings for state hospital and medical associations and state departments of public health. Hotlines and help lines listings cover issues from AIDS to drug abuse to nutrition. Index shows the exact city and state location of each hospital.

Order #MME8: Directory $650 Order #MME8C: Directory/CD Combo $1299

Order #EEP8: Directory $350 Order #EEP8C: Directory/CD Combo $780

Order #HPB: Directory $195 Order #HPBC: Directory/CD Combo $389

On-Line: Phone:

www.Forum123.com 1-800-635-7654

Mail: Forum Publishing Co. 383 E. Main St. Centerport, NY 11721


1 1 8 • M A R C H 2 0 1 4

F O R U M


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1 2 0 • M A R C H 2 0 1 4

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Suppliers: List Your Products Become a Verified Supplier with Premium Membership and Increase your Sales. Toll Free: 1-800-928-6710 F O R U M

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Email: sales@toptenwholesale.com


BODYCANDY B o d y

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1 2 1 • M A R C H 2 0 1 4

Bracelets

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F O R U M


1 2 2 • M A R C H

This MonTh’s

Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities

2 0 1 4

SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95

Internet 11 LAWS OF INTERNET BRANDING Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00

FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95 SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95

MAKING MILLIONS ON THE INTERNET Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95

F O R U M

BUSINESS VALUATION Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY A business. order no. 1-58062952-0 $19.95

BUSINESS MANAGEMENT Lay your foundation, build your team and manage your money with this 350-page business guide. Covers every aspect of management. order no. 1-58062540-1 $19.95

THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95

HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00

Closeout of the Month SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT L 5 CoPiEs to single buyer.

ORDER FORM ON PAGE 130

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Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market. Order No. SM-S ...Swap Sample ...$7.50 Order No. SM-SUB ...Swap 1 Year ...$30.00 ADVERTISING SPACE AVAILABLE

Closeout News

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits. Order No. CN1 - Closeout News - Sample Copy ...$10.00 Order No. CNS - Closeout News - 1 Yr (12 Issues) ...$60.00

Retailers Forum

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feaForum ture merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you. Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE

SoloMayoreo

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

ADVERTISING SPACE AVAILABLE

Trade Magazines

Monthly Newspaper for Hispanic Retailers

ORDER FORM ON PAGE 130

www.bizbooks.org


BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada. Order No. REP- Sales Rep Dir. $69.95

USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees. One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market. Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95

Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried. Order No. TOY - - $29.95

ADVERTISING SPACE AVAILABLE

Dollar Store Merchandise Guide

USA Closeout Directory

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must! Order No. DSM- Dollar Store $29.95

Dollar Store Location Guide

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout DirectoO ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More! Order No. 4 - Closeout Directory - $29.95

Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00

1-800-635-7654

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Business Directories


d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95

Business Directories

Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

ORDER FORM ON PAGE 130

www.bizbooks.org


rg

1 2 6 • M A R C H 2 0 1 4

Wholesale Gift Guide

USA Mail Order Catalogs

A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG Gift Guide $39.95

Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. Order No. 321 $175.00

ABC Event Directory F O R U M

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $350.00

BUCKS FOR BLING

Accessories Sourcing Directory

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories. Order No. 121 $150.00

Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it. Order No: 122 $100.00

Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs. Order No. ABC $24.95

1-800-635-7654

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Business Directories


APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743 $125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories. Order No.FI 103 $ 150.00

1-800-635-7654

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Apparel Business Directories


Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and — —and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

Household

• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95

Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes. Order No. 121...$29.95

Fabrics & Accessories

• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling. Order No. 122...$29.95

1-800-635-7654

Leading Trade Directories Now Available to American Retailers

Apparel

•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment. Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control. Order No. 114...$29.95

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Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

Overseas & International


LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career. Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system. Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business. Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined. Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

1 2 9 • M A R C H 2 0 1 4

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more. Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies. Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. Order No. 82 204 pages $11.95

ORDER FORM ON PAGE 130

Legal Department

F O R U M


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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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WOOD SIGNS = BIG SALES! We have nearly 4,000 different wood plaques in a dozen different categories and they’re USA MADE!

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*GUARANTEED SALE

We are SO confident you’ll do well we offer a MONEY BACK GUARANTEE! You can return them if you sell less than 50% in 6 Months. Restrictions apply. Call us for details.

FREE

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