VOL. 33 NO 12 APRIL 2014
• Spring Sales Issue • Hot New Products • Retailing in Dubai • Trade Show Calendar
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Want More Info? Circle #53 on page 11 • www.Vendor411.com
3 • A P R I L 2 0 1 4
Want More Info? Circle #54 on page 11 • www.Vendor411.com
F O R U M
F O R U M .
Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines
2 0 1 4
RYO Machines
East West Trading Corp. Ltd.
Importers • Exporters • Distributors Phone: 800-621-3635 • Fax: 855-900-4848 www.FujimaUSA.com • www.Lucienne.com
Want More Info? Circle #03 on page 11 • www.Vendor411.com
Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders
4 • A P R I L
retailers
This is a Buying Guide for
RETAIL STORE OWNERS Presented within these pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels. How To Use THis DirecTory >> n Locate the products that interest you. See our product directory located on pages 6 & 7. n Make direct contact with advertiser. Most will have catalogs and price lists available for you. n Order your merchandise, which will be shipped directly to your store.
FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONtACt CONtAC t t US: tAC Tel: 1-800-635-7654 Fax: 631-754-0630 Email: forumpublishing@gmail.com
6 • A P R I L 2 0 1 4
ADVERTISERS INDEX
Sell to over 60,000 stores through Forum
PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
631/754-5000
Dress-Up = See our ad on page 88
Recycled Clothes see pg 56 & 57
CREDIT CARD PROCESSING
www.EXScredit.com Sales So Bright with Our Shades!
See Our ad on Page 25
ROCK CONCERT T-SHIRTS
Pretend you were there!
F O R U M .
FORUM AD RATES . . . . . . . . . . . 09
RUSH SUPPLERS . . . . . . . . . . . . . .30
APPAREL
SMARTEST BARGAIN . . . . . . . . 117
1 STOP WHOLESALE . . . . . . 56/57
STRIPS . . . . . . . . . . . . . . . . . . . . . .38
599WHOLESALE .cOM . . . . . . 101
APRIL 2014
More Money the Second Time Around!
RAMSONS IMPORTS . . . . . . . . . 65 SELINI NY . . . . . . . . . . . . . . . . 18/19
Profits!
Light Up Without Lighting Up!
ADVERTISING
6BUcKSHIRTS .cOM . . . . . . . . . . 80 ALABAMA SOcKS . . . . . . . . . . . 121 BAcKSTAGE FASHION . . . . . . . . 62 BLANK TEES . . . . . . . . . . . . . . . . . 84 BOUTIQUE cLOSEOUTS . . . . . . . 69 FASHIONABLE SALES . . . . . . . . 110
UNIVERSE WHOLESALE . . . . . . . .92 VIA TRADING . . . . . . . . . . . . . . . . .71 WESTERN EXPRESS . . . . . . . . . . .35 WHOLESALE SUPPLIERS . . . . . 106
FLIRT WHOLESALE . . . . . . . . . 70 FLIRTY
BOOKS
HEAVENLY SUITS . . . . . . . . . . . . 24
AUcTION BOOK . . . . . . . . . . . . . .39
KARMA cIRcLE . . . . . . . . . . . . . . 61
cLOSEOUT NEWS . . . . . . . . . . . . .65
SELINI NY . . . . . . . . . . . . . . . . 18/19
SALESMAN’S GUIDES . . . . . . . . 116
STYLE IN FASHION . . . . . . . . . . . 20
TRADE BOOKS . . . . . . . . . . . . . . 122
STYLISH PLUS . . . . . . . . . . . . . . 113
TRADE SHOW DIREcTORY . . . . .59
USAcOSTUMERS .cOM . . . . . . . 88
ASSORTED ITEMS AUcTION FINDER . . . . . . . . . . . . 34 BEAN WHOLESALERS . . . . . . . 102 DD BULK . . . . . . . . . . . . . . . . . . . 114 DINO DROPSHIP . . . . . . . . . . . . 116 DOBA DROPSHIP . . . . . . . . . . . 103
Page 62
EVERYTHING cLOSEOUTS . . . . 66
Does anybody read these?
EZ DROPSHIP . . . . . . . . . . . . . . . . 90
CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to 2 MUCH VEGAS Las Vegas, NV
TOP TEN WHOLESALE . . . . . . . 120
cANDY SWEET WHOLESALERS . . . . . . 105
cELLULAR cELLcITY .BIZ . . . . . . . . . . . . . . . .99 WHOLE-cELL . . . . . . . . . . . . . . 115
cREDIT cARD
GET THAT WHOLESALE . . . . . . 118
PROcESSING
LIQUIDATION .cOM . . . . . . . . . . 79
EXP MERcHANT . . . . . . . . . . . . . .86
ME HAIR . . . . . . . . . . . . . . . . . . . . 72
NOAMB .cOM . . . . . . . . . . . . . . . .89
#1 BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVIcES
HANDBAGS
R/c TOYS
HANDBAG EXPRESS . . . . . . . . . . 63 Rc VARIETY . . . . . . . . . . . . . . . . 119
HOME & HOUSEWARE INDUS LINENS . . . . . . . . . . . . . . . 93 RUG PROFITS . . . . . . . . . . . . . . . . 83
INcENSE
Advertise in
SOARING Rc . . . . . . . . . . . . . . . . 82
SPEcIAL FEATURES
See Page 9
7 • A P R I L
2.7¢ Long 2 0 DUBAI RETAILING . . . . . . . . . . . . 26 Distance! 1
cc WAREHOUSE . . . . . . . . . . . . . 87 L&V cREATIONS . . . . . . . . . . . . . 17 FORUM AT ASD VEGAS . . . . . . . 22 FORUM123.COM 4 E-STORE BUILDER . . . . . . . . . . . 36 MYSTIcAL MOMENTS . . . . . . . . 74 FORUM WORKSHOP . . . . . . . . . 58 E-STORE SIGNS . . . . . . . . . . . . 111 VD IMPORTERS . . . . . . . . . . . . . . 64 Accept Credit Cards HOTPRODUcTS .BIZ . . . . . . . . . . 13 At Your Business. E-STORE SITES . . . . . . . . . . . . . . 98 FB cAMPAIGNS . . . . . . . . . . . . . . 94 FUNDING OFFIcES . . . . . . . . . . . 38
jEWELRY/ AccESSORIES
HARVEST IMPORT . . . . . . . . . . . 16 BODY cANDY HQ . . . . . . . . . . . . 95 jPI DISPLAYS . . . . . . . . . . . . . . . . 24 cOOL jEWELS (R) . . . . . . . . . . . . 77 KWIK INc . . . . . . . . . . . . . . . . . . . 36 EAR cUFFS . . . . . . . . . . . . . . . . . . 24 MEGA-U-BID . . . . . . . . . . . . . . . 76 FTH WHOLESALE . . . . . . . . . . . . . 59 NFIB ENROLL . . . . . . . . . . . . . . . . 34 HIPWHOLESALE .cOM . . . . . . . . 67 PROMOTIONAL REWARDS . . . . 68 INT’L . jEWELRY . . . . . . . . . . . . . . 33 PROTEcTION PLANS . . . . . . . . 104 jEWEL cLEARANcE . . . . . . . . . 100 jEWELRY MINERS . . . . . . . . . . . . 91 jUDEE K cREATIONS . . . . . . . . . 30 DROPSHIPPERS DDBULK .cOM . . . . . . . . . . . . . . 114 KAY IMPORTS . . . . . . . . . . . . . . . 60 METAL ROcK . . . . . . . . . . . . . . . . 38 DINODROPSHIP .cOM . . . . . . . 116 MYFAVORITEBEADS .cOM . . . . 85 DOBADROPSHIP .cOM . . . . . . 103 NEcKLAcE SAVER . . . . . . . . . . . 16 EZ DROPSHIP . . . . . . . . . . . . . . . . 90 SHAKE WHOLESALE . . . . . . . . . . 96
E-cIGARETTES BUcK NAKED . . . . . . . . . . . . . . . . 02 HD SMOKE . . . . . . . . . . . . . . . . . . 31 LIGHT E cIG . . . . . . . . . . . . . . . . . 73
FOOTWEAR
LEATHER GOODS MAScORRO LEATHERS . . . . . . . 03
LIGHTERS
READER RESPONSE . . . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . . . 14 TRADE SHOW cALENDAR . . . . . 40 WHAT’S HOT . . . . . . . . . . . . . . . . 12
Looking Thru Rose Colored Sunglasses
SUNGLASSES
See Page 21
cTS SUNGLASSES . . . . . . . . . . . . 25
NOVELTIES
POPULAR GREETINGS . . . . . . . . 20
PET PRODUcTS
Sunny Trading
DROPSHIP TO PROFITS!
PR SUNGLASSES . . . . . . . . . . . . . 30 SUNNY TRADING . . . . . . . . . . . . 21
1000’s of Items
See our ad on page 103
TRADE SHOWS
WHOLESALERS:
ASD VEGAS SHOW . . . . . . . . . . . 53 ASIA AMERIcA SHOW . . . . . . . . 43 MAHONE ASSOcIATES . . . . . . . 49
Increase Your Sales By Advertising Here!
631-754-5000
Sweet Smell of Profits!
NORTON’S SHOWS . . . . . . . . . . . 49 OFF PRIcE SHOW . . . . . . . . . . . . 47
EAST WEST TRADING . . . . . . . . . 04 TRADE SHOW cALENDER . . . . . 40
79 SOUTH cHINA . . . . . . . . . . . . 37
www.NOAMB.com See Page 89
SEE PAGE 17` VISIT FORUM ON THE INTERNET View our latest books at
VIDEOS & DVD’S SNEAKER cLEARANcE . . . . . . . . 97 cOOL GLOWING . . . . . . . . . . . . . 81 www.bizbooks.org NOVELTY SELLER . . . . . . . . . . . 107 DVD BUNDLE . . . . . . . . . . . . . . . . 78 Be In The Know! GREETING cARDS STAR cUTOUTS . . . . . . . . . . . . . . 32 PG 55 F cOMSTOcK K cARDS . . . . . . . . . . 16 O WATcHES & cLOcKS
STOcKWELL GREETINGS . . . . . . 32 SjT ENT . . . . . . . . . . . .BAcK cOVER TIME WHOLESALERS
112
Trade Show Directory All Shows For 2014 www.forum123.com
R U M .
Advertising informAtion A Ation
Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online
Reach
n Apparel and Accessory Stores n Card and Gift Stores n Discount and Dollar Stores n Distributors and Jobbers n General Merchandise Stores
estA st blished in 1981 as a buying source for store stA owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers. Through our unique direct mail and trade show
n Internet On Line Stores
circulation we constantly rotate our mailing lists, adding
n Mail Order Catalog Sales
new stores monthly enabling us to deliver new, fresh
n Novelty and Toy Stores
buyers each and every month you advertise with us. In addition to your print ad, your company will be
n On Line Stores
featured in our digital on line monthly version at
n Resort and Souvenir Stores
www.RFmagazine.com. Our online magazine produces
n Sporting Goods Stores
over 200,000 page views monthly for our advertisers, which is in addition to our print and mail distribution.
n Variety Merchandise Stores
Your online ad will link to your website and email
n Wholesalers
address and we provide unlimited transfers from our readers into your website 24/7.
Retailers Forum Magazine published monthly by
FORUM PUBLISHING COMPANY 383 east Main street, Centerport, nY 11721
www.retailersForum.com
CONtAC t t US: tAC t tel: 1-800-635-7654 Fax: 631-754-0630 email: ForumPublishing@gmail.com
bonus trAde show distribution 2014
retailers
JANuARy
California Gift Show Charlotte Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show
Advertising rAtes A Ates AD SIze
1 ISSue
3 ISSueS
6 ISSueS
12 ISSueS ue ueS
› page
$400
$300
$275
$250
¼ page
$525
$425
$400
$350
½ page
$625
$525
$500
$450
full page
$850
$750
$700
$650
2 pages
$1,350
$1,250
$1,150
$1,050
FebRuARy
Louisville Gift Show Off Price Specialist Show Philadelphia Marketplace San Francisco Gift Fair
MARCh
ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show
APRIL
Prices shown per month, above rates include full color printing
Asia America Trade Show Hawaii Merchandise Expo Minneapolis Gift & Variety Show
Advertising specs
National Stationery Show Off Price Show NY Value Price Expo, Atlantic City
› page: ¼ page:
2¼" high x 3¼" wide 4‚" high x 3¼" wide
½ page: full page:
4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide
MAy A Ay
JuNe
Charlotte Gift & Variety Show Dallas Gift & Variety Show Norton’s Gift & Variety Show
JuLy L Ly Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only
FuLL MARKeTING PROGRAM INCLuDeD >> n
Monthly print and mail magazine
n
Online magazine and search marketing
n
Distribution at over 50 trade shows Complete digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!
reader response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com
California Gift Show Oklahoma City Wholesale Show Orlando Gift Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show
AuGuST
ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Seattle Gift Show St. Louis Gift Show
SePTeMbeR
Asia America Trade Show Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Norton’s Gift & Variety Show Value Price Expo NY
OCTObeR
ASD New York Show Portland Christmas Show Seattle Christmas Show
NOVeMbeR
Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety
DeCeMbeR
Charlotte Gift & Variety Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.
From the Publisher At least
this year Easter is back in April, where it belongs! Remember last year when Easter was in March? It really put a kink in sales for retailers.
Now that we are back on track and world order has been restored we can start decorating our stores and selling spaces to capitalize on peeps, bunnies and fuzzy baskets. MY favorite line for decades has been that I hope for all of us that April showers will be of coins and bills falling into our cash registers. And the good news is that the economy may very well make that saying come true this year. MARKET stability is back and manufacturing numbers have been improving steadily. While consumer confidence is still not where we’d like it, the mid-range markets that all of us service are doing quite nicely. It is just a shame that our country hasn’t kickstarted the recovery a bit faster. But it’s always a good sign to be going in the right direction, no matter how slowly. WITH every new season brings new merchandise and new shoppers into the markets. As a retailer you need to get rid of the winter doldrums, and if you’re like most of us who had a frigid winter, you will be glad to do
this. We all need to spruce up our selling spaces and make our areas cheerful and bright as shoppers come out of hibernation and back to their natural habitat: the shopping mall! INDEPENDENT retailers have a great opportunity to continue to ride the trend of “shop local.” While we’d lost some fellow small businesses who couldn’t duke it out with the economy, those of us who remain see greater interest in our communities to encourage local shopping. NOW is the time to plant the seeds (another spring pun) and get involved with your local chamber of commerce or block groups and work with them to promote shopping locally. The baseline of all these campaigns is that if locals don’t patronize the local stores there will be no local stores and that changes the entire chemistry of a town. MAKE sure, of course, that your store has what the buyers want. Keep current on colors, trends and fads so that shoppers are excited when they come to your store. Happy Easter, in April once again!
RETAILERS FORUM SaleS & Marketing Gregory Brown Tom Richards Scott Savitt Martin Stevens Office Manager Leah C. PrOductiOn Myra Echevarria credit dePartMent Kristine Hines circulatiOn Discount Reading Svc. literary Staff Patricia Luebke Jason Meyers Rachel Spearman cOlOr PrOductiOn Anchor Imaging Printing Composing Room art directiOn Gregory Stevens Martin Stevens OverSeaS Office Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com
www.retailersforum.com
>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at
www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7
RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign. Entire contents copyright ©2014 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.
retailers
Reader Response Free Product InFormatIon From our advertIsers Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.vendor411.com v vendor411.com
aPParel
General & varIetY
❒ All Advertisers in AppA App rel ❒ 01. 1 Stop Wholesale ❒ 37. 79 South China ❒ 02. Backstage ❒ 16. Karma Circle ❒ 10. Selini NY
❒ All Advertisers in
credIt card ProcessInG ❒ All Advertisers in credit cArd rd processing
❒ 38. EXS Credit ❒ 68. NOAMB.com
dIsPlaYs/suPPlIes ❒ All Advertisers in displAYs/sUpplies pplies
❒ 35. Harvest Import ❒ 06. JPI Displays
electronIc cIGarettes ❒ All Advertisers in electronic cigArettes
❒ 53. Buck Naked ❒ 22. HD Smoke
generA Al & V VA Ariet rietY
❒ 03. East West Trading ❒ 57. Liquidation.com ❒ 07. Ramsons ❒ 26. VD Importers ❒ 27. VIA Trading
GreetInG cards ❒ All Advertisers in
greeting cArds
❒ 11 Comstock Greetings ❒ 50. Popular Greetings ❒ 08. Stockwell Greetings
HandbaGs ❒ All Advertisers in HAndbAgs ❒ 15. Handbag Express
JewelrY & accessorIes ❒ All Advertisers in
JewelrY & Accessories JewelrY
Home & Housewares ❒ All Advertisers in
HoMe & HoUsewA sew res sewA
❒ 13. Indus Linens
Incense ❒ All Advertisers in incense ❒ 39. L&V Creations ❒ 41. Mystical Moments
noveltIes ❒ All Advertisers in noVelties ❒ 21. Star Cut Outs
Pet Products ❒ All Advertisers in
pet prodUcts cts
❒ 04. SJT Dog Signs
sunGlasses ❒ All Advertisers in sUnglAsses ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading
❒ 9. Cool Jewels® ❒ 56. Ear Cuffs ❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry western ❒ 19. Judee K accessorIes ❒ 51. Kay Imports ❒ All Advertisers in ❒ 54. Mascorro Leather western Accessories ❒ 05. MyFavoriteBeads.com ❒ 24. Necklace Saver ❒ 48. Western Express
For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________
what’s hot For more information, contact:
www.HandbagExpress.com 1-800-616-1044
For more information, contact:
Western Express www.Wexpress.com 1-800-245-5020
For more information, contact:
www.eStoreBuilders.net
HANDBAGS STUFFED WITH CASH
HANDBAGS are big business and your store or online business should be selling them. Handbag Express is one of the largest vendors of handbags and stocks over 1,000 styles ready for immediate delivery. The great part about selling handbags is that most women buy several at a time and have a large collection. This is a great item that sells steadily at all times of the year. HANDBAG Express has all of the latest styles and updates them daily. The website is a work of art in itself, showing groupings of the latest fashion trends as well as allowing you to order easily online. Beside same-day shipping the company has a very low $100 minimum order and allows buyers to mix and match styles.
I’M GONNA BE A COWBOY
EVERYONE has a little cowboy in them, or cowgirl for that matter, and Western Express is one of the most established purveyors of western wear and accessories on the planet! With many years of industry experience and product knowledge, the company continues to grow over the years by offering the best products, best prices and of course the best service. WHETHER you are selling cowboy or straw hats, belt buckles, holsters or accessories, Western Express is your one-stop shop for all things cowboy. They add new products and lines regularly to ensure that their customers make a great profit carrying their lines. WHEN you become a customer with Western Express you will see the difference that experience and know-how make when helping you make money.
IF YOU BUILD IT...
NOW more than ever your business needs to have an online presence in order to be successful. Customers just simply expect that if they want more information on a product or to make a purchase, they can do it online. Of course, though, not every company has a website, and some of them have downright horrible ones that probably hurt their sales. ENTER estorebuilders.net, a professional company that offers the easiest and most effective store builder anywhere in the USA. With their easy-to-use program you are able to create an instant online presence with all the bells-and-whistles. THEY offer great user support as well as no contracts and some of the least expensive costs for going online with your business.
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz * Get listed: 800-635-7654
irst F s ’ y r t dus
1 3 • A P R I L
” k o o B k o o
The In
“L
2 0 1 4
www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links
Another innovative idea from
FORUM PUBLISHING COMPANY
1-800-635-7654
forumpublishing@gmail.com
F O All Wholesale – All The Time® R U M
RETAILING NEWS Obama’s Budget Effect on Small Businesses PRESIDENT Obama’s new budget proposal calls for tens of billions of dollars in new spending and several revisions to the nation’s tax code, much of which is going to have a large impact on new and small businesses. THE document signals a new shift for the administration. After two years of trying to trim debt, the president is renewing his push to invest more money into programs he believes will kickstart the still lagging economy. WHILE Obama says that small businesses are the key driver to an improved economy, many of his new plans being proposed will not be a benefit to them. Here are some of the highlights: MORE federal spending. No surprise here as Obama asks for an additional $56 billion in stimulus beyond the $1.014 trillion already awarded last year. Some of this money will be spent on early education and job training. He also wants to earmark money towards repairing roads and new transit projects. This is not necessarily going to help our small retail businesses - unless you sell tools to build roads. JOB re-training is also on the docket. Around 20% of small businesses say that they have job openings they are struggling to fill. Will this job training be the answer to the problem or perhaps they cannot fill the jobs because the pay is too low. There is no mention as to what type of training and for what industry is planned. LOOPHOLES will be closed that large companies use to profit from overseas tax evasion. The bill may not help small businesses, however, because many small businesses as structured as “pass through entities” with their owners paying the company’s taxes at the individual rate, not corporate. So, small businesses have been benefiting by the loophole. LESS money for the SBA. I think you know what that means without me having to spell it out. MORE money for the consumers. Policymakers are being urged to think twice before cutting entitlement programs which keep money in the pockets of many low-income and elderly Americans, which can then be spent at local businesses. This could be a win for small businesses.
Walmart Downsizing Some Units THE super centers will remain but Walmart has been toying with small hybrid stores around the country to enable shoppers to pop in and out quickly and pick-up items on their way home from work, etc. By introducing these neighborhood stores they want to grow their share beyond the 10% they have now and compete with local convenience stores. Another dagger to the independent retail c-store or grocery.
Retailing Tidbits... STAPLES is calling it quits on hundreds of their brick-and-mortar stores this year. Citing more online buyers than walk-ins, the company will focus on building their internet sales presence. When was the last time you ran out for copy paper or toner? It’s a good move for the chain in order to stay solvent. SAKS Fifth Avenue in New York City has announced a $1.25 billion refurbishment of its stores, starting with the NYC flagship. The department store chain, recently acquired by Hudson’s Bay Co. plans to entice younger shoppers with expanded contemporary fashion collections and exclusive merchandise. UNIGLO, Japan’s fastest growing retailer is opening three new stores in San Francisco, bringing their total to eight stores in that market and 17 nationwide. The chain is also planning openings in both Pennsylvania and Connecticut shortly. They are hot on the heels of H&M that has been having major expansions.
For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!
Stay Informed S
urceS for General & variety StoreS www.retailersforum.com
retailers
HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS
VOL. 29 NO. 9 JANUARY 2010
retailers
Wholesale Merchandise
Hot New Products
Industry News
Trade Show Calendar
Retailing Tips
And Much More…
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Funny, Sexy & Hot! Cards, Inc.
Are YOU are missing out!
We have the TOP 3 Adult Card Lines in the Industry - Krack Ups, Naughty Nudes & BoyTownNews + Gift Bags, Invitations, Coupon Books & Games Funny, Hot & Sexy & Gay
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or check us out online Comstock MarketPlace, Inc. www.comstockmarketplace.com 800/326-7825 • 888/266-610 Fax
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jewelry not included
L & V Creations
15 YEARS serving retailers with the finest AROMA LAMPS!
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1-800-660-9081 • Ph: (305) 430-9700
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The ORIGINAL creators of the Night Light Plug In Aroma Lamps!
5415 NW 161st St. • Miami Gardens , FL 33014
L&V Creations is one of the leading manufacturer's and suppliers of wholesale aromatherapy gift items and the ORIGINAL creators of the Plug In Night Lite Aroma Lamps! Accept no substitutes, no one can compare to our quality
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F O R U VISIT WWW.SCENTED.COM to check out our entire line of OILS, OIL BURNERS & PLUG IN AROMA LAMPS! M Want More Info? Circle #39 on page 11 • www.Vendor411.com Finely crafted using 24k gold plating or chrome, along with austrian crystals, these night lights will light up any room with their brilliance.
Raspberry, Honey Almond, Chocolate, Cherry & Strawberry
Want More Info? Circle #10 on page 11 • www.Vendor411.com
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WHOLESALE WOMEN’S CLOTHING
Rush Wholesale
Style in Fashion Inc. D.B.A. Westside Designs
We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.
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F O R U M .
Free Shipping on online orders over $100 Choose by design! Everyday Cards & Assortments Also Now On Web, Gift Bags, Cello, Gift Wrap Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 Want More Info? Circle #50 on page 11 • www.Vendor411.com
2 1 • A P R I L 2 0 1 4
8815 NW 33rd Street, Suite 130 Miami, FL 33172 USA Want More Info? Circle #32 on page 11 • www.Vendor411.com
F O R U M
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Forum Advertisers Forum Publishing Booth
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Firenze Jewelry
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F O R U M .
P ick up t he late s t is sue of Retailers Foru m
at Vegas ASD Show Popular Greetings
2 3 • A P R I L 2 0 1 4
Ramson’s Imports
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at t h e e n t rance s o f a l l m ajor t rade sh o ws .
F O R U M .
www.HeavenlySuits.com Full Collection of Designer Top Quality Church Suits for Women and Men
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Women’s Lavishly Trimmed Suit
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Want More Info? Circle #56 on page 11 • www.Vendor411.com
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F O R U M .
2 5 • A P R I L 2 0 1 4
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RETAIL VIEWS
Shopping Around The World DUBAI, UAE 2 6 • A P R I L
In anticipation of our 33rd Anniversary, Martin Stevens, Publisher of Retailers Forum headed off to Abu Dhabi in route to Dubai to check out what is hailed as one of the most elegant shopping malls on the planet. And, as you will see, it did not disappoint.
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When one thinks of Dubai and the UAE we think of luxury and the trip started with special treatment by Etihad Airways with the 13 hour flight leaving from JFK airport in New York. From the first class lounge to the comfortable business section onboard, the flight was less grueling than my regular jaunts to Vegas for trade shows. Upon arrival at Abu Dhabi airport I was whisked to one of the top Jumeirah hotels in the downtown area, directly across from the Emirates Palace Hotel. My time in Abu Dhabi was short and included touring the Emirates Palace, the Sheikh Zayed Grand Mosque (which was beyond belief), Ferrari World and the Etihad Airways training center. Abu Dhabi is one of the wealthiest of the Emirates, controlling most of the oil in the region. The average wealth of their 400,000 citizens is just under $14 million each! Unlike Dubai, it is more laid back
Gearing up for 13 hour flight
(because everyone’s rich!) and less commercialized than other areas. The hotels and museums are spectacular and I learned that for shopping centers and stores they must be attached or connected to hotels, which is quite interesting. The stores here are all high end designer boutiques. The dirham (local currency) is one of the most stable in the world and has not fluctuated in almost a decade.
F O R U M
2 7 • A P R I L
One of my favorite memories of the trip was seeing the actual gold vending machine that I had heard rumor of. The machine is located in the lobby of the Emirates Palace hotel and dispenses actual gold bars. There was no line at the machine and while tempted to make a purchase, I decided to save my cash for Dubai. At several times during my visit to various buildings I was reminded that when I saw gold on a ceiling or wall it was not gold paint, but actual gold. What else would I expect? After touring Abu Dhabi I was escorted to the marina where a sea plane was waiting to transfer me to Dubai. It was explained that during this 35-minute flight I would get a better idea of the
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At the Zayed Grand Mosque
Aerial view of Palm Islands
F O R U M .
RETAIL VIEWS conTInuEd Dubai is a complete contrast to Abu Dhabi. As you see from the skyline pictures, it is cosmopolitan and rivals any major city in the world with its architecture and style. When you have so much money that you’re dispensing gold from vending machines, you are able to employ the best-of-the-best. The architects, planners, materials and workers come to Dubai from around the world to create these masterpieces.
The gold vending machine
layout, skyline view and of course be able to see Palm Island in its entirety from above. Palm Island is a completely manmade set of islands that jut out into the ocean, like palm leaves. On each of the slivers are luxury hotels, restaurants and homes, many owned by celebrities. I am not an advocate of propeller plans and my rule of flying is the bigger the better, which makes no sense, but I was encouraged by the pilot to join him up front and enjoy the view. The flight was amazing and my thanks to Sea Wings Dubai for the experience.
The city is breathtaking and as one who loves architecture that alone was worth the trip. Coming from New York, where it takes decades to build anything, it was amazing to hear that when the Sheikh was in a traffic jam on the local 2-lane highway he remedied that by extending the road to 6 lanes in less than a year! Skyscrapers go up in less than two years. A more ambitious project of building a driverless metro system was undertaken and completed in less than five years. Fast forward to New York where we are still working on the subway extensions a decade later and two billion dollars over budget. The UAE is proof that money can indeed expedite a process. My trip would not be complete without visiting the Dubai Mall which encompasses 9 million square feet of retail space. Yes, 9 million! Since I have been involved with the retailing industry for decades this was the crowning glory of my trip. It was a retailers dream: A 22 screen cinema, 244 guest room hotel inside the mall, and hundreds of stores, one nicer than the next. Throw in a full
aquarium, underwater zoo and Olympic size skating pool and you have the most exquisite mall you’d ever been to. The sheer size was overwhelming with beautiful and ornate, the decorated ceilings and skylights. If there is a mall in heaven, this is what it looks like!
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Over 55 million people pass through this mall every year, more visitors to this one mall than the entire tourism into New York City or Los Angeles. Having spent over $20 billion to build this facility, this was one case where if they build it, people better come! And they do, and I did and I must say it goes down on my list of top retailing venues in the world. Top, middle and bottom are pictures of inside the Dubai Mall
My thanks to Etihad Airways, Jumeirah Hotels and Four Corners for their hospitality and assistance during my journey through the United Arab Emirates.
F O R U M .
JUDEE K CREATIONS, INC 21054 Sherman Way, Ste 340 • Canoga Park, Ca 91303 (818) 887-4653 • FAX (818) 887-4895 EMAIL:
Judeekcreations@yahoo.com
3 0 • A P R I L 2 0 1 4
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F O R U M
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F O R U M .
3 3 • A P R I L 2 0 1 4
F O R U M .
Want More Info? Circle #18 on page 11 • www.Vendor411.com
Guide to
Government auctions & Foreclosures! House • Cars • Jewelry • eleCtroniCs
Knowing where and when these auction are happening is crucial to getting… BARGAINS on just about anything you’ve ever wanted to buy
3 4 • A P R I L 2 0 1 4
Federal, state & local auction Directory Buy for yourself or your business
Free l tria
www.auctionFinder.net
The National Federation of Independent Business is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.
BENEfits of mEmBErship FedEx Discounts • Hotel Savings Card • Discount Payroll & Tax Filing • Business Webinars & Resources
www.NFIBenroll.com
F O R U M
3 5 • A P R I L 2 0 1 4
F O R U M .
Want More Info? Circle #48 on page 11 • www.Vendor411.com
Incorporate a Business or Form an LLC - FAST Corpnet will prepare and file your documents
Our informative website gives you great info on deciding between the various options.
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F O R U M .
Want More Info? Circle #37 on page 11 • www.Vendor411.com
Davey Crockett Hats sell by the tens of thousands only $350 each
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Silver Fox tails are a good seller
Leopard Rabbit Skin
3 8 • A P R I L
We have: Red Fox Tails, Coyote tails, White tails, Raccoon tails, and more... Rabbit skins come in White, Natural colors, Cheetah, Tiger, Leopard, Ocelot and Black.
Largest Fur Tail dealer with over a million tails at low wholesale only prices. $100 min. Free Price List
Strips Inc. http://stripsinc.tripod.com Tel: (718) 786-3381 | Fax: (718) 786-0203
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MADE IN USA
Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703
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for Retailers & Wholesalers • IFG helps you turn your quality current commercial accounts receivable into immediate cash. • Our solution converts your sale that may have 30- to 45-day payment terms into a “cash-on-deliveryâ€? sale. As a result, you have the funds needed to finance and grow your business. • The IFG invoice discounting solution provides you with a unique, user-friendly “use-it-as-you-need-itâ€? financing alternative. • IFG leaves YOU in control of your business and of how much you use the IFG service - there are NO long-term commitments and NO monthly minimums. You sell us accounts receivables only when you need immediate cash. • If you are a supplier of goods and/or services and wish to accelerate your cash flow, contact us today.
www.FundingOffices.com
F O R U M
3 9 • A P R I L 2 0 1 4
F O R U M .
Industry trade shows
MAY 2014
Advertising & Marketing Incentives Expo / Motivation Show Show Date: May 7-8 Management: VNU Expositions Dulles International Airport, P.O. Box 17413 Washington, DC 20041 Tel: 703/318-0300 Fax: 703/318-8833 www.motivationshow.com Location: Lakeside Center, McCormick Place, Chicago, IL Est. Exhibitors: 1,200 Est. Attendance: 15,200 Profile: Features brand display products and services from signage, banners, bins, 3D and ventricular images, in store light and motion, products and services to generate business. ASI Show - NY Show Date: May 14-16 Management: ASI Shows, Inc. 4800 Street Rd. Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com
Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Imprinted specialties and promotional merchandise. Hospitality Design Exposition Show Date: May 14-16 Management: VNU Expositions 1485 Avion Parkway, Ste. 400 Chantilly, VA 20151 Tel: 800/765-7615 Fax: 703/488-2725 www.hdexpo.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: 10,000 Profile: Premier event for Hospitality Design Products and Services working on projects for Hotels, Casinos, Restaurants, Cruise Ships, Country Clubs, Senior Living, Etc. Recon Spring Convention Trade & Exposition Show Date: May 18-20 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020
Tel: 646/728-3800 Fax: 212/589-5555 www.icsc.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 1,000 Est. Attendance: 2,500 Profile: Distributors and suppliers of real estate products and services for shopping centers will be exhibiting. Book Expo America
Show Date: May 29-31 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-5690 Fax: 203/840-5805 www.bookexpoamerica.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: 2,000 Est. Attendance: N/A Profile: This show features all book related products including audio, CD, paperback and hardcover.
F O R U M
SP O NSO R E D BY:
Recycled Clothing
Industry trade shows
www.1stopwholesale.com
MAY 2014
Jeans • Shorts • Coats
516-991-7777 4 1 • A P R I L 2 0 1 4
Apparel FAME Accessories-The Show
Show Date: May 4-6 Management: Business Journals, Inc. 50 Day St. Norwalk, CT 06854 Tel: 800/358-6678 Fax: 203/852-8175 www.fameshows.com Location: Jacob K. Javits Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A
2014 TRADE SHOW DIRECTORY F USA & CANADA
S w o h S e Trad 2014 USA
A NAD
Profile: This well attended show is complete with every aspect of apparel & accessories featured. The newest lines of merchandise for upcoming seasons are displayed. The Off-Price Specialist Show
Show Date: May 4-6 Management: Off Price Specialist Center Brookfield, WI 53005 Tel: 800/734-5810 www.offpriceshow.com Location: Gotham Hall, New York City, NY Est. Exhibitors: 165 Est. Attendance: 5,500
Profile: Off price apparel wholesalers and jobbers featuring men’s and women’s and children’s apparel, hosiery, footwear, gifts, neckwear and accessories. Surtex Show Date: May 18-20 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 270
2014 Trade Show direc irecT Tory
& CA
ation form gs act In stin e Cont curate Li rage Ac ve mplet F Co yers F ational Co rn d Bu Listed ows bitors an l and Inte Sh e Trad s of Exhi , Nationa re al 2,400 Over ance Figu F Region orld Attend eb-Sites the W W livers Show ing De blish Pu m Foru
CALL TOLL FREE: 800-635-7654 • www.Forum123.com •
Fax Orders 631-754-0630
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o F O R U M
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Est. Attendance: 5,000 Profile: Surface and textile designers with prints and patterns for all applications - decorative fabrics, linens and domestics, apparel and contract textiles, wall and floor coverings, greeting cards, gift wrap and other paper products, tabletop, ceramics will be featured. Beads and Buttons Show Show Date: May 28-Jun 9 Management: Offinger Management Co. 1100 -H Brandywine Blvd., P.O. Box 3388 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.beadandbuttonshow. com Location: Frontier Airlines Center, Milwaukee, WI Est. Exhibitors: 250 Est. Attendance: 9,000 Profile: Exhibits and classes will be featured during this show.
Arts & Crafts Society of Decorative Painters Annual Meeting & Convention Show Date: May 12-17 Management: Society of Decorative Painters Association 393 N. McLean Blvd. Wichita, KS 67203 Tel: 316/269-9300 Fax: 316/269-9191 www.decorativepainters.org
Industry trade shows
MAY 2014 Location: Pheasant Run Resort. St. Charles, IL Est. Exhibitors: 400 Est. Attendance: 2,500 Profile: Annual trade show and convention. The American Association of Museums Annual Meeting & Museum Expo Show Date: May 18-21 Management: American Association of Museums 1575 Eye St. NW, Suite 400 Washington, DC 20005 Tel: 202/289-1818 Fax: 202/289-6578 www.aam-us.org Location: Seattle Convention Center, Seattle, WA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This annual meeting consists of daily seminars and Museum Expo where professionals gather to exchange ideas and learn about new products and services that will aid them in their responsibilities.
Health & Beauty ABA Edmonton Beauty Show Show Date: May 4-5 Management: Allied Beauty Association 145 Traders Blvd. Unit 26/27 Mississauga, ON L4Z 3L3 Tel: 905/568-0158 Fax: 905/568-1581 www.abacanada.com
Location: Edmonton Convention Centre, Edmonton, AB, Canada Est. Exhibitors: 850 Est. Attendance: 3,000 Profile: This show will feature products and services related to the beauty industry. Allied Beauty Association Education Hair Dressing Show Show Date: May 4-5 Management: Allied Beauty Association 145 Traders Blvd. Unit 26/27 Mississauga, ON L4Z 3L3 Tel: 905/568-0158 Fax: 905/568-1581 www.abacanada.com Location: Edmonton Northlands Park, Edmonton, AB, Canada Est. Exhibitors: 85 Est. Attendance: 1,000 Profile: Professional beauty show designed for hairdressers and salon owners to view the latest techniques and products in the industry. Premiere Beauty Show Show Date: May 31-Jun 2 Management: Premiere Shows, Inc. 1049 Wille Springs Dr, Suite 1001 Winter Springs, FL 32708 Tel: 407/265-3131 Fax: 407/265-3134 www.premiereshows.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 375 Est. Attendance: N/A Profile: Beauty products and demonstrations.
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F O R U M
4 3 • A P R I L 2 0 1 4
F O R U M .
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Business Business Accounting & Technology Show Show Date: Apr 30-May 1 Management: Flagg Management, Inc. 353 Lexington Avenue New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Penn Plaza Pavilion, New York, NY Est. Exhibitors: 100 Est. Attendance: N/A Profile: Accounting, financial and business services solutions including computers and software. Training & Development’s TechKnowledge Int’l. Conference Show Date: May 4-7 Management: American Society for Training & Development 1640 King St. Alexandria, VA 22313 Tel: 703/683-8100 Fax: 703/683-8103 www.astd.org Location: Washington Convention Center, Washington, DC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Services and training seminars for business people. International Trademark Association Annual Meeting Show Date: May 10-14
Industry trade shows
MAY 2014 Management: International Trademark Association 655 Third Ave., 10 FL New York, NY 10017 Tel: 212/642-1700 Fax: 212/768-7796 www.inta.org Location: San Diego Convention Center, San Diego, CA Est. Exhibitors: 80 Est. Attendance: 7,000 Profile: IP related services firms; publishing law journals. National Association of Realtors Mid-Year Trade Expo Show Date: May 14-15 Management: National Association of Realtors 430 N. Michigan Ave. Chicago, IL 60611 Tel: 312/645-7730 Fax: 312/329-8690 www.realtor.org Location: Washington DC Convention Center, Washington, DC Est. Exhibitors: 150 Est. Attendance: 6,500 Profile: Products and services that are marketed to the SOHO (small office, home office). Include computer software, etc. New Jersey Business & Technology Show Show Date: May 14-15 Management: Flagg Management, Inc. 353 Lexington Ave. New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com
4 Location: Meadowlands Exposition Center, Secaucus, NJ 4 Est. Exhibitors: 120 • Est. Attendance: 1,350 A Profile: CPA, business P and financial solutions, R accounting and business I systems & services, computer L accounting systems, tax 2 software and more. 0 RECON Spring Convention 1 4 Show Date: May 18-20 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange. The PPAI Expo East Show Date: May 19-21 Management: Promotional Products Association 3125 Skyway Circle North Irving, TX 75038 Tel: 972/252-0404 Fax: 972/258-3004 www.theppaiexpo.org Location: Atlantic City F Convention Center, O Atlantic City, NJ R Est. Exhibitors: N/A U Est. Attendance: N/A
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Profile: Promotional business products.
Electronics Electronic Distribution Show Show Date: May 5-8 Management: Electronic Industry Show Corporation 222 S. Riverside Plaza, Ste. 2160 Chicago, IL 60606 Tel: 312/648-1140 Fax: 312/648-4282 www.edsc.org Location: Cosmopolitan Hotel, Las Vegas, NV Est. Exhibitors: 500 Est. Attendance: 4,500 Profile: Manufacturers of electronic components who sell through distribution, distributors and manufacturer representatives. Interwire National Electrical Wire Processing Technology Expo Show Date: May 6-7 Management: Expo Productions, Inc. 1570 Boston Post Road Guilford, CT 06437 Tel: 203/453-2777 Fax: 203/453-8384 www.wirenet.org Location: Indianapolis Convention Center, Indianapolis, IN Est. Exhibitors: 200 Est. Attendance: 3,500
Industry trade shows
MAY 2014 Profile: Show for those in the electrical wire and cable processing fields, and related industries. Automation Technology Expo East Show Date: May 10-12 Management: Canon Communications 11444 W. Olympic Blvd., Suite 900 Los Angeles, CA 90064 Tel: 310-445-4200 Fax: 310-445-4299 www.canontradeshows.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show provides a unique marketplace for display and demonstration of assembly machines, equipment, controls, systems & services related to electronic & automatic assembly by national & international companies. International DB2 User’s Group Annual North American Conference Show Date: May 12-16 Management: IDUG Headquarters 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/321-6881 Fax: 312/321-6688 www.idug.org Location: Phoenix Convention Center, Phoenix, AZ Est. Exhibitors: 50 Est. Attendance: 1,700
Profile: Showcases vendors with applications and tools for use in DB2 for MBS/EA, Internet computing, DB2 common server, data warehousing, application development and more. New Jersey Business & Technology Show Show Date: May 14-15 Management: Flagg Management, Inc. 353 Lexington Avenue New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Meadowlands Expo Center, Secaucus, NJ Est. Exhibitors: 150 Est. Attendance: 1,850 Profile: A show to demonstrate and sell their business and accounting products/services. MFG4 Manufacturing Conference Show Date: May 16-18 Management: SEMI Global Headquarters 3081 Zanker Road San Jose, CA 95134 Tel: 408/943-6900 Fax: 408/428-9600 www.sme.org Location: Hartford Convention Center, Hartford, CT Est. Exhibitors: 1,200 Est. Attendance: 45,000 Profile: Showcasing semiconductor equipment and materials, flat panel displays, water processing.
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Show Date: May (Call for Date) Management: Colorado Restaurant Association 430 E. Seventh Ave., Ste. 300 Denver, CO 80203 Tel: 303/522-2972 Fax: 303/830-2973 www.coloradorestaurant.com Location: Denver Merchandise Mart, Denver, CO Est. Exhibitors: 400 Est. Attendance: 8,600 Profile: Featured will be representatives of the food service and lodging industry. National Restaurant Association – Hotel & Motel Show
Show Date: May 17-20 Management: National Restaurant Association 1200 17th St NW Washington, DC 20036 Tel: 202/853-2525 Fax: 202/853-2548 www.restaurant.org Location: McCormick Place Complex, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A
Industry trade shows
MAY 2014 Profile: This show provides an annual marketplace for the foodservice and lodging industry. Product classifications include food, beverages, food equipment, furniture, uniforms and other related products and services. Association of Operative Millers Technical Conference Show Date: May 19-23 Management: Association of Operative Millers 5001 College Blvd., Ste. 104 Leawood, KS 66211 Tel: 913/338-3377 Fax: 913/338-3553 www.iaom.info Location: Hilton Hotel, Omaha, NE Est. Exhibitors: 125 Est. Attendance: 1,300 Profile: Featured at this conference will be manufacturers and services important to the milling and seed processing industry NCA All Candy Expo Show Date: May 20-22 Management: National Confectioners Association 8320 Old Courthouse Rd., Ste. 300 Vienna, VA 22182 Tel: 703/790-5750 Fax: 703/790-5752 www.allcandyexpo.com Location: McCormick Place, Chicago, IL Est. Exhibitors: 300 Est. Attendance: 6,000
Profile: Featured at this show will be services and products in the confectionary industry.
Gifts & Variety The Off-Price Specialist Show Show Date: May 4-6 Management: Off Price Specialist Center Brookfield, WI 53005 Tel: 800/734-5810 www.offpriceshow.com Location: Gotham Hall, NY, NY Est. Exhibitors: 165 Est. Attendance: 5,500 Profile: Off price apparel wholesalers and jobbers featuring men’s and women’s and children’s apparel, hosiery, footwear, gifts, neckwear and accessories. Value Price Expo NJ Show Date: May 4-6 Management: Value Price Expo 2201-D N. Lakewood Blvd. Long Beach, CA 90815 Tel: 877/248-5327 Fax: 877/248-1022 www.vpexpo.com Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 300 Est. Attendance: 10,000 Profile: Large wholesale variety and general merchandise show, featuring thousands of unique products in hundreds of popular categories.
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First Monday & Tuesday Mini Market Show Date: May 5-6 Management Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: A gift and home accessories show. Mid-South Jewelry & Accessories Fair Show Date: May 9-11 Management: Helen Brett Enterprises 5111 Academy Dr. Lisle, IL 60532 Tel: 630/241-9865 Fax: 630/241-9870 www.helenbrett.com Location: Memphis-Cook Convention Center, Memphis, TN Est. Exhibitors: N/A Est. Attendance: N/A Profile: A large show featuring the latest in gift merchandise and jewelry trends as exhibited form wholesalers and manufacturers from around the world. International Jewelry Fair/ General Merchandise Show Show Date: May 16-19 Management: Helen Brett Enterprises 5111 Academy Dr. Lisle, IL 60532
Industry trade shows
MAY 2014 Tel: 630/241-9865 Fax: 630/241-9870 www.helenbrett.com Location: Ernest N. Morial Convention Center, New Orleans, LA Est. Exhibitors: 600 Est. Attendance: 15,000 Profile: This spring show features distributors, manufacturers and wholesalers of today’s latest fashion jewelry trends and fine jewelry, as well as general merchandise. National Stationery Show Show Date: May 18-21 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 800/421-3200 Fax: 914/948-6180 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 1,400 Est. Attendance: 20,000 Profile: All sorts of stationary, note paper, pads, pens and envelopes will be exhibited at this show. PPAI Expo East Show Date: May 19-21 Management: Promotional Products Association International 3125 Skyway Circle N. Irving, TX 75038 Tel: 888/492-6890 Fax: 972/258-3003 www.theppaiexpo.org
Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 1,500 Est. Attendance: 11,000 Profile: Promotional products and services. Sources – Supply Side Show Date: May 19-21 Management: George Little Management 10 Bank St. White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6180 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: An expo showcasing worldwide suppliers to the social stationery, giftware and graphic arts industries. Book Expo America Show Date: May 29-31 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-5570 Fax: 203/840-9570 www.reedxexpo.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: 2,000 Est. Attendance: 30,000 Profile: Products, services and education that supports buyers and sellers of books.
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SHow HoUSED at tHE Park ExPo & ConfErEnCE CEntEr (formErLy tHE CHarLottE mErCHanDiSE mart)
The Charlotte Gift & Jewelry Show 2014 SCHEDULE June 28-30 September 27-29 December 6-8
GATLINBURG CONVENTION CENTER Gatlinburg, TN 2014 Schedule: June 7-9 September 6-8 November 15-17
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Home & Housewares Powell River Spring Home Expo Show Date: May (Call for Date) Management: Evergreen Exhibitions, Inc. P. O. Box 574 Parksville, BC, Canada V9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Recreation Complex Arena, Powell River, BC, Canada Est. Exhibitors: N/A Est. Attendance: 8,000 Profile: Home and garden products and services are featured at this public show. Campbell River Spring Home Expo Show Date: May 2-4 Management: Evergreen Exhibitions, Inc. P. O. Box 574 Parksville, BC, Canada V9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Strathcona Gardens Arena , Campbell River BC Est. Exhibitors: N/A Est. Attendance: 8,000 Profile: Home and garden products and services are featured at this public show. Port Alberni Spring Home Expo Show Date: May 2-4 Management: Evergreen Exhibitions, Inc.
Industry trade shows
MAY 2014 P.O. Box 574 Parksville, BC Canada v9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: The Alberni Valley Multiplex, Port Alberni, BC, Canada Est. Exhibitors: N/A Est. Attendance: 10,000 Profile: This show will feature home and garden products. National Hardware Show Show Date: May 6-8 Management: Reed Exhibitions 383 Main Avenue Norwalk, CT 06851 Tel: 888/425-9377 Fax: 203/840-9622 www.nationalhardwareshow. com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,500 Est. Attendance: 70,000 Profile: Manufacturers of hand and power tools, plumbing and electrical materials, lawn and garden equipment, and more. Cowichan Valley Fall Home Show Show Date: May 9-11 Management: Evergreen Exhibitions, Inc. 830 D Pembroke St. Victoria, BC V8T 1H9 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Island Savings Center, Duncan, BC, Canada Est. Exhibitors: 100
Est. Attendance: 5,000 Profile: Home and garden products and services are featured. Parksville Spring Home Expo Show Date: May 9-11 Management: Evergreen Exhibitions, Inc. P. O. Box 574 Parksville, BC, Canada V9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Parksville Arena, Parksville, BC, Canada Est. Exhibitors: N/A Est. Attendance: 8,000 Profile: Home and garden products and services are featured at this public show. International Contemporary Furniture Fair Show Date: May 17-20 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: This is a showcase for furniture designers. KEM Furniture & Accessory Market Show Date: May 21-22 Management: Karel Exposition Management Co. P.O. Box 80-1538
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Aventura, FL 33280 Tel: 305/792-9990 Fax: 305/792-9898 www.kemexpo.com Location: Long Beach Convention Center, Long Beach, CA Est. Exhibitors: 350 Est. Attendance: 5,000 Profile: Manufacturers of furniture and related merchandise for home furnishing. Fort Lauderdale Home Design & Remodeling Show Show Date: May 30-Jun 1 Management: Home Show Management Corporation 1450 Madauga Ave., #301 Coral Gables, FL 33146 Tel: 888/353-3976 Fax: 305/667-3266 www.homeshows.net Location: Broward County Convention Center, Ft. Lauderdale, FL Est. Exhibitors: 450 Est. Attendance: 100,000 Profile: Home furniture accessories, decorating, remodeling, interior design, architecture and more services and products on display.
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Business to Business Gem Trade Show - Orlando Show Date: May 2-4 Management: Gem & Lapidary Wholesalers, Inc.
Industry trade shows
MAY 2014 P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Osceola Heritage Park, Orlando, FL Est. Exhibitors: 150 Est. Attendance: 1,300 Profile: Specializes in germs, jewelry lapidary equipment and specimens. ** All G&LW shows are wholesale only copy of business or resale certificate required**. Intergem - International Gem & Jewelry Show Show Date: May 2-4 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Donald E. Stephens Convention Center, Chicago/Rosemont, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. FAME Accessories: The Show Show Date: May 4-6 Management: Business Journals, Inc. 50 Day St Norwalk, CT 06854 Tel: 203/853-6015 Fax: 203/852-8175 www.fameshows.com
Location: Jacob K. Javits Convention Center, NY, NY Est. Exhibitors: 500 Est. Attendance: 14,000 Profile: Jewelry and accessories will be featured at this popular show. International Fashion Jewelry & Accessory Show Show Date: May 4-7 Management: IFJAG 1486 Stony Lane North Kingstown, RI 02852 Tel: 401/295-4564 Fax: 401/295-0122 www.jewelrytradeshows.com Location: Affinia Hotel, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Manufacturers and wholesalers of fashion jewelry merchandise will be exhibiting their latest creations and offerings at this industry show. Business to Business Gem Trade Show - North Carolina Show Date: May 9-11 Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Watauga Festival Center, Franklin, NC Est. Exhibitors: 50 Est. Attendance: 900
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Your Business can accept Credit Cards EXs • 888-202-1980 www.exscredit.com Profile: This trade show specializes in gems, jewelry lapidary equipment and specimens. ** All G&LW shows are wholesale only copy of business or resale certificate required**. Intergem - International Gem & Jewelry Show Show Date: May 9-11 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Royal trade Plaza, Marlborough, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: May 16-18 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Dulles Expo Center, Chantilly, VA Est. Exhibitors: N/A Est. Attendance: N/A
Industry trade shows
MAY 2014 Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: May 23-25 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. The JCK Luxury Show – Las Vegas Show Date: May 27-Jun 2 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4800 Fax: 203/840-4804 HYPERLINK “http://www. jcktoronto.ca”www.jcktoronto. ca Location: Mandalay Bay, Four Seasons, Elite Enclave, Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only.
AGTA Las Vegas Gem Fair Show Date: May 29-Jun 2 Management: American Gem Trade Association P.O. Box 420643 Dallas, TX 75342 Tel: 214/742-4367 Fax: 214/742-7334 www.agta.org Location: Mandalay Bay, Las Vegas, NV Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: Largest gemstone trade show in North America. Draws buyers from around the world to see the finest gems in every color Intergem - International Gem & Jewelry Show Show Date: May 30-Jun 1 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.net Location: San Mateo Expo Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world. The JCK Show - Las Vegas Show Date: May 30-Jun 2 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851
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www.Forum123.com Tel: 203/840-4800 Fax: 203/840-4804 www.jckgroup.com Location: Sands Expo & Convention Center, Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only.
Packaging International Powder & Bulk Solids Conference/Exhibition Show Date: May 6-8 Management: Canon Communications 11444 W Olympic Blvd. Los Angeles, CA 90064 Tel: 310/996-9431 Fax: 310/44504299 www.powdershow.com Location: Donald Stephens Convention Center, Rosemont, IL Est. Exhibitors: 550 Est. Attendance: 8,500 Profile: Full range of process equipment for the dry handling industries. Plast-ex Canada Show Date: May 19-21 Management: Canon Communications 11444 W Olympic Blvd. Los Angeles, CA 90064 Tel: 310/996-9431 Fax: 310/44504299 www.canontradeshows.com
Industry trade shows
MAY 2014 Location: Toronto Congress Center, Toronto, ON, Canada Est. Exhibitors: 1,750 Est. Attendance: 10,000 Profile: Molds and machinery, packaging equipment, containers and materials.
Store & Store Fittings Texas Petroleum Marketing & Convenience Store Show Show Date: May 13-15 Management: Petroleum Marketers & Convenience Store Association 701 W 15th St. Austin, TX 78701 Tel: 512/476-9547 Fax: 512/477-4239 www.tpca.org Location: Gaylord Texan, Dallas, TX Est. Exhibitors: 250 Est. Attendance: 3,000 Profile: Companies that supply equipment, services products and supplies to service stations and convenience stores. RECON Spring Convention Show Date: May 18-20 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 646/728-3800 Fax: 212/589-5555 www.icsc.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 120
Est. Attendance: 2,000 Profile: Retailers interested in leasing space in shopping centers on a temporary basis and developers with temporary leasing program looking for tenants.
Toy & Hobby Value Price Expo Show Date: May 4-6 Management: Value Price Expo 2201-D N. Lakewood Blvd. Long Beach, CA 90815 Tel: 877/248-5327 Fax: 877/248-1022 www.merchandisegroup.com Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 300 Est. Attendance: 10,000 Profile: Large wholesale variety and general merchandise show, featuring thousands of unique products in hundreds of popular categories.. Stamp & Coin Expo – Las Vegas Show Date: May 23-25 Management: Bick International P.O. Box 854 Van Nuys, CA 91408 Tel: 818/998-6496 Fax: 818/988-4337 www.bick.net Location: Circus Circus, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: This expo has dealers selling and promoting stamps and related products to collectors and enthusiasts.
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Operating Your RETAIL STORE DON’T FORG R ET TO RG T AS A K YOUR U UR SUP UPP UP PPLIERS R FOR HELP RS L LP
your plans as needed to make that promotion work for you. The same is true with advertising. Make sure your sales rep keeps you up-todate on his promotional plans. Yo Y u want to be able to localize the national campaigns so they’ll benefit the store. Yo Y u need to know what’s being promoted, when, and how, w and w, when the company will feature its products in special packages like the freestanding inserts that regularly appear in Sunday papers.
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Y u can alleviate the cost of some of your marYo keting spending and increase its effectiveness by checking in with your suppliers first. It’s their job to help the retail network spread the word about their products. Yo Y u may find them ready and eager to help you in your promotional eff f ort now (and throughout your career ff in retail.) How much they’re willing to assist One area where your suppliers can really help a or manufacaj depends on the size of the company. y The largest you is with advertising. When maj y. suppliers off f er a marketing arsenal of in-store turers have a product they want to push, they ff sales aids to promote their products on the can be very accommodating in terms of advershowroom floor. These include counter cards, tising support. Some localize their national V radio, and in print with V, floor displays, posters, and a variety of premi- campaigns on TV, dealer tags. The ad promotes the product and ums. tells the public where to find it, listing local reAsk about any premiums before your Grand tailers stocking the product by name and tele- F O Opening. Yo Y u may be able to save yourself the phone number. Many suppliers also have pools R cost of the giveaways by getting them from of co-op funds available to dealers. These finds U your supplier and having your store name im- can be used to help defray the cost of advertis- M
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FORUM Workshop WORKSHOP Forum BE SURE TO FOLLOW THE MANUFACTURER’S GUIDELINES OR YOU COULD LOSE THE SUPPORT. THE SAME IS TRUE WITH OTHER PROMOTIONAL MATERIALS AND IN-STORE SALES AIDS.
Whether or not you’re using co-op funding in your advertising program, look to your suppliers to supply you with ad slicks and cameraready art to use in your own campaigns. Ad slicks are fully prepared print ads, in a variety of sizes. The only thing you need to drop in is your store name, logo, and address. Cameraready art includes photographs and line drawings of a product for use in your print ads. Even suppliers who can’t provide these materials should be able to provide you with a copy of their logos fro use in your advertising and pro-
motions. Make sure you’re aware of any restric6 tions regarding the use of a logo. Most major 0 manufacturers will also provide you with pro- • motional literature for their products. Some A will imprint the material with the store name P for free; with others, you’ll need to cover that R cost yourself. It’s a necessary and worthwhile I L expense. 2 0 If you solicit market1 4 ing support from suppliers, you may be surprised to learn how much is available. The money and materials are there for those who learn to use them. You should, from opening day on. continued...
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FORUM Workshop WORKSHOP Forum BUILDING ON YOUR OPENING STRATEGY
Carefully planned and effectively promoted, your store’s grand opening should kick your business into gear. Yo Y u want to do all you can to maintain and build on that momentum with your marketing program. Right now, w think in w, terms of a one-year plan, with quarterly and midyear assessments of what’s working best for the store. During the first year you’ll become aware of sales and traff f ic trends you may ff not now anticipate. At the end of that year, r r, you’ll be able to look at your sales records and know, w statistically, w, y how much business you rey, alized in each month. Wi W th those figures as a guide, you can then adj d ust your ad spending in dj response to anticipated sales activity. y y.
As you approach your first year in business, 6 you don’t enj n oy that insight. For now, nj w assume 2 w, your store will experience a peak sales season, n • n, with a couple of major sales weekends, and A several lull periods. P R I L
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That peak sales period, the fourth-quarter holiday season for most retailers, will require more ad spending than any other period of the year. Y u want to make sure your message is heard Yo when customers’ minds are on buying. If you don’t know what to expect from that period, in terms of a percentage of your total sales volume, start with a figure of 20%. continued...
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FORUM Workshop WORKSHOP Forum That means you should commit at least 20% of your ad budget to your key month of the year. Again, n for most, that’s either November or Den, cember. Then take what’s left and divide it by eleven to give you a monthly marketing budget for the rest of the year. Look at that amount as your base allowance. Remember, r you want to r, sweeten that fund as much as possible by taking full advantage of every available form of marketing support from your suppliers.
Next, think in terms of what you want to accomplish with that monthly allotment. Yo Y ur need to advertise consistently is only compounded by the need to experiment during this first year. How you go about that is a function of your budget and the advertising expenses in your area. At the very least, you want to keep the store name in print every week of the year.
One month you may want to accomplish that with an ad in a newspaper, r another month with r, a series of billboards. Of course, it’s even better if your budget allows for both. At any rate, you want to use a mix of media until you start seeing measurable impact on sales from what you’re doing.
6 4 • A P R I L
2 Experiment by the week and month, and by lo- 0 cation and advertising vehicle. When testing 1 different print media, use the same ad, other- 4 wise you won’t know if your customers are responding to the ad or what it’s promoting. And try different approaches to print. For the cost of your newspaper ads one week, you may want to invest in a direct mail piece. continued...
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FORUM Workshop WORKSHOP Forum Experimenting with broadcast media poses much more of a challenge because of the expense involved. If your ad budget allows this luxury, y use your commercials to advertise y, something not carried in your print campaign. It will give you a clearer idea of how television or radio is helping business. Remember, r to use radio or telr, evision eff f ectively, ff y you need to y, run a schedule of ads over a period of a few days or weeks.
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An effective advertising program in any medium requires consistency. y Until your store y. develops a local reputation, you must consistently spend to keep its name before the public. As you spend, you must do everything else within your power to give shoppers a reason to visit the store. Selling gift certificates is a simple
way to accomplish this and an easy program to 6 administer. Offer them to customers from day 6 one. Many store owners learn to use cross pro• motions with other non-competing retailers as a way to increase store traff f ic. Usually the pro- A ff P motion involves two businesses indirectly re- R lated: the clothing store and an area dry cleaner, r I r, L for instance. By mutual agreement, t each partict, ipating store owner refers customers to the 2 0 other’s business. That referral usually includes 1 some form of additional incentive such as a dis- 4 count or special off f er. ff In all you do to promote the business, think creatively: The future of your retail business and your retail career depends on how well you succeed in attracting as many people as possible to the store.
continued...
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succeed. Keep your customers satisfied. Pro6 vide them the selection, n service, and assistance 8 n, that makes shopping your store a pleasure, and • they’ll spread the word. Ultimately, y however, y, r it’s what happens after r, A P the consumer steps into the store that will have OPENING DAY & BEYOND R the greatest impact on your business. The proI L motional push is all about motivating shoppers Even if you do everyto visit your store. There, you directly deter2 thing within your 0 mine the results of your marketing effort. power to guarantee 1 your store its best start, 4 Your best publicity, your best promotion, and the night before openyour best advertising is a satisfied customer. ing day will still be one Getting people to the store is the marketing of the most gutchallenge; getting them to come back is yours. wrenching, nerve-rackNothing works for or against a retail business ing evenings of your as much as word of mouth. As you attend to the varied promotional chores, don’t lose sight life. When opening day dawns, your efforts of why you’re in business, and how you can and intentions are on the line; you’ve gone too far with the venture to turn back. continued...
REMEMBER THAT IT’S WORD OF MOUTH THAT MATTERS MOST
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FORUM Workshop WORKSHOP Forum
You’re in business for yourself, with your own store, responsible for your future. Whether the future brings success or failure, it will be to your credit or blame, entirely. y As y. much as opening day symbolizes, it is the weeks and months following this milestone that should be of real concern to you now. Opening day provides the retailer with a definite, definable target to work toward. Yo Y u set the date and throw yourself into making it a resounding success. By the time you close the doors that first night, you’ll know how well you succeeded. But that’s only the starting point.
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goal is surviving long enough to realize the potential you planned and built into this retail venture. Yo Y ur business opens with potential: each day beyond measures how well you’re doing to turn that promise into retail power. The faster that pace, the stronger the foundation that will allow you to realize your vision of a career in retailing.
7 0 • A P R I L
2 0 Retailing, by its nature, is a competitive ven- 1 ture. Even the store owner who opens a one- 4 of-a-kind shop should expect competition. The challenges confronting the retailer this first year of business should equip you for that future. Some aspects of your retail business will run smoother than you can now imagine; othW n or lose on opening day, Wi y the real anxieties ers will throw that proverbial spoke in the y, of running your own business begin the follow- wheels that promises to overturn the operation. ing morning. From there forward, the tangible continued...
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FORUM Workshop WORKSHOP Forum As personal as this entire project is, the retail entrepreneur must work not to get personally involved. This is your business, your dream and your future, but is a separate entity from yourself.
When you get too caught up in the eff f ort, and ff personalize the problems of the business, you lose the ability to judge clearly and to make the right decisions. Expect a tough first year, r and r, you’ll be prepared to handle whatever providence throws your way. y That attitude will aly. ways serve your plan and aspirations. When you’re prepared to deal with challenge, you’re mentally equipped to make the right decisions.
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After opening day, you’ll quickly learn that even the best, most accurate business plan only hints at the realities of the retail marketplace. Y ur store may meet expectations from day Yo one, but retailing in theory and retailing in practice offer entirely diff f erent perspectives to ff the store owner & operator. Numbers and projections on paper describe a finite world of measuring cause and effect; your market will reveal itself to you as a dynamic interplay of people and products, response and action. The best map can’t begin to describe the journey. y y. W th your eyes on the map only, Wi y you’d miss the y, scenery. y That’s what makes y. the road worth traveling, where you learn and grow. Think for the moment of your retail venture as a trip.
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FORUM Workshop WORKSHOP Forum
Everything you do leading up to the store opening amounts to packing your bags and loading up the car. Opening day you cleared the city limits. The retail journey begins there with you, the retail entrepreneur, r in the driver’s r, seat. Where are you heading? Yo Y u’ve already indicated where you want to end up in your plans and goals. But your business plan, n your goals, only begin n, to describe what awaits you in the retail marketplace, and it’s a best-case scenario at that.
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The experience getting there will teach you to be a better retailer. Yo Y ur plans and priorities may change as you gain a better understanding of your market. Allow yourself the freedom to learn, to sharpen your retail skills from what the market teaches you. But maintain enough
distance from your business so you can make 7 the right decisions and recognize opportunity 4 where it presents itself. • A T ack your progress in a journal or notebook P Tr through the year. Wr W ite down your insights and R what you learn and observe as your business LI builds. Compare these notes on actual experi2 ence with your written expectations. How are 0 they similar, r and how do they differ? The an- 1 r, swers should serve as a resource for adj d usting 4 dj your business plan and strategy to the realities of your market. The retail entrepreneur keeps with his plans but evolves with the business. Survival is a hard-won result of timing and action. You can’t get that from a plan on paper.
continued...
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FORUM Workshop WORKSHOP Forum SUCCESS REFLECTS YOUR ABILITY TO INTERPRET AND RESPOND TO THE REALITY OF RUNNING YOUR OWN BUSINESS.
THE SIGNS OF SUCCESS
Success can prove easy to describe but hard to hold. Yo Y ur business plan outlines tangible goals for your business, long- and short-term. Along the way you want to look for additional assurances, the ongoing endorsements your business is on the right track. The easiest measure of success reveals itself at the cash register. When sales receipts match expectations, you’re reaching the parameters you’ve set for your own success. Cherish the moment.
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The other side of retail success is a story told by your customers. There are 2 things you want to see in your store: an ongoing increase in the number of shoppers, and some of the same faces returning to buy again and again. The new face in the store is always welcome, but continued prosperity depends on a loyal flowing. When people return to the store, it says you’re hitting the right chord, giving them what they want. Yo Y u'll also know you’re on the right track when you can see the immediate impact of your advertising; when, n through your customer polling and their n, comments, you know your message is reaching its targets. continued...
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FORUM Workshop WORKSHOP Forum
Of course, the bottom line to your business is money. In your financial records, and your profit-and loss column, n you’ll really be able to n, measure the breadth and extent of your success. Return to your business plan by the week and month, and compare how well your store is faring against projections for sales and profits. Obviously, y the faster you accrue profits, the y, quicker you can relieve yourself of debt, and the better equipped you are to build on the core your store represents. Look also for signs of your success in how your competitors, direct and indirect, respond to your presence. If they’re suddenly running scared or increasing their advertising effort, you know you’re hitting the mark with your strategy. y Don’t make the mistake of surrendery. ing your advantage by rolling back your own
eff f ort. Regard the success that greets your busiff ness as a starting point, the appropriate beginning of a retail story you will write through your continued dedication to the retail vision behind your store.
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THE SIGNS OF TROUBLE
7 8 • A P R I L
2 Your first year as a retailer will 0 likely include some setbacks. 1 As store owner & operator, r it’s 4 r, up to you to continually monitor your business so none of those challenges develops to the point where it threatens your livelihood. Any indication of trouble in any aspect of your business demands an immediate response. Tr T ouble, like success, will reveal itself at the cash register and in your showroom. continued...
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FORUM Workshop WORKSHOP Forum The surest sign of trouble for a retailer is an empty store or an idle phone. Wi W thout floor traffic, without consumer inquiries, there won’t be any sales. If the crowds are thin from the start, t reconsider your t, marketing strategy. y y.
Misdirected promotions mean either you’re not reaching the right people or there aren’t enough of them receiving your message to support your business. Yo Y ur best response: Step up your ad spending. Yo Y u know what isn’t working; pull out all the stops and blanket the area with your message in other media. Either crowds will follow and you’ll know what media to use or you’ll know it’s time to reconsider your business and its location.
SLOW TRAFFIC COULD ALSO SIGNAL THAT, DESPITE YOUR CAREFUL RESEARCH, YOU’VE ENDED UP WITH A GOOD STORE CONCEPT IN THE WRONG LOCATION.
8 0 • A P R The location simply might not be the draw it LI seemed when you selected it. Check with nearby retailers and compare notes. Closely 2 0 monitor area traffic of shoppers on foot and in 1 cars. If you’re one of the first tenants in a new 4 shopping mall or strip, with construction going on around you, people may not yet realize you’ve opened your doors. Get the message out and watch for a turn in the tides. If nothing happens and you’ve done all you can to attract shoppers, recognize your obligation to yourself to reconsider the location. continued...
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FORUM Workshop WORKSHOP Forum
Give yourself at least 6 months before giving up, though. It may take longer than you envisioned to establish your store. Once you’re convinced the place will not live up to its promise, start planning a move – the sooner the better. Throughout your retail career, r you must be r, honest with yourself and learn to accept the lessons of the marketplace.
If there are crowds in your store but no one seems to be buying, take the hint from your customers. Either your prices are too high or your selection too limited. Step back and consider how competitors handle similar merchandise in terms of pricing and selection. Look first at pricing. Check theirs against yours. If theirs are lower, r make sure the goods they’re carrying r, are of comparable quality. y If so, you may have y. no choice but to respond by lowering your
prices. No more than 10%. If that doesn’t help increase sales, lower them again. When forced to lower prices, do it gradually until you reach a level at which consumers respond. Yo Y u’re not in business to beat any price around. Just track shopper responses to see where your prices need to be.
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8 2 • A P R I L
2 When it seems 0 your limited 1 4 selection may be dampening sales, try expanding it in every direction. Add variety to your good-better-best selection, with more merchandise at each pricing tier. At this point, go for breadth, not depth, until you identify f the fy merchandise mix shoppers in your area seem to prefer. continued...
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FORUM Workshop WORKSHOP Forum
Until sales activity picks up, play with your product display, rearranging inventory and placement until customers seem to respond. During the first few months your store is up and running, do everything you can, spend whatever it takes, to get your revenues up and running as well. If consumer response is not immediate, it’s your job to force it.
needed. It’s important to build some flexibility into your plans, and leave yourself an easy way out when market reality doesn’t match your expectations. Running your store should provide a learning experience from day one. Adapt your plans to what that experience teaches you. Y ur store requires a certain level of sales activYo ity to realize its potential. The sooner that foundation is in place, the better. It’s up to the The process may take longer than you expect, owner alone to move it along, to do whatever it but you can’t wait too long. Look for the signs takes to give the store a proper start. of success or trouble from day one, and act as needed. To T sit back and wait for something to As you work toward that goal, happen is to neglect your responsibility as remember the successful enowner & operator. Yo Y ur future is at stake here, trepreneur is one who recogand your alone. nizes her limitations. If the initial challenges to your store For this reason, regard all your plans as outseem insurmountable, turn lines of preferred activity, y easily revised as y, outside for help. continued...
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FORUM Workshop WORKSHOP Forum
Signs of trouble in your business do not signal failure. They are indicators that require your immediate attention. Not to respond is failure. If you do all you can, n but cannot seem to get the n, business running, seek the advice of the experts who helped you into business. Ask your attorney, y accounty, ant, t and any other cont, sultants for insight and suggestions on what you’re doing wrong.
T lk to your customers and hear what they say Ta about your business. They’ve got no financial stake in its future and may be able to point you to the problem immediately. y y.
Success will present itself to you in full bloom. The roots of trouble in your retail operation will prove more difficult to identify. y Yo y. Y u must scratch around and shed light on any problem before it develops into a threat to your future. Y u’ve planned too much and worked too hard Yo bringing this business to life to let it slip away through neglect. It’s your duty to contain the problems, and turn the challenges of your business into new opportunities.
8 6 • A P R I L 2 0 1 4
Responding To The Competition
Whether you stand alone or are the latest among many retailers of the same products in the area, you will face competition. Recognize it for what it is.
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FORUM Workshop WORKSHOP Forum
THE BIGGEST MISTAKE ANY RETAILER CAN MAKE IS TO GET CAUGHT UP IN THE CYCLE OF COMPETITION BASED SOLEY ON PRICE.
If your entry compels other retailers to start slashing prices, let them. There are no victors in that retail arena, only survivors. Yo Y ur retail store should mean something entirely different to shoppers. The successful specialty retailer, r the small store owner with a future, is the r, one who offers customers much more than the lowest price in town. The consumers who will support your future value the service and convenience that can only be found with a specialist like yourself. Price is important, but the lowest price will not support your business.
8 8 • A P R I L
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Competition is a form of flattery, a sign you’re doing things well enough that others feel threatened by your presence. That compliment carries thorns, of course. Competition is all about getting to the top at another person’s expense. How you address the efforts of your adversaries early on will set the tone for the retailing future that awaits you.
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FORUM Workshop WORKSHOP Forum YOUR BEST RESPONSE TO COMPETITION: EMPHASIZE THE STRENGTHS YOU BRING TO THE MARKET.
Before long your dream is just another casualty of the retail price wars. Return frequently to your outline of why you are in business and who you want to serve. In what you’ve written you should find all the reason you need to Anyone can cut prices. What is it about your forge ahead in the face of competition. business that customers can’t find anywhere AS A RETAILER YOU MUST RESPOND else? Be it service or selection, that’s what you TO WHAT YOUR COMPETITORS DO want to tell your customers about in advertisAND SAY ABOUT YOU. ing. Play the pricing game and you’ll find yourself sucked into Y ur best response is a reaffirmation of your Yo a downward spiral of business strategy, y and what you want to do for y, diminishing returns. the shopper that extra incentive to visit your First your profits get store. But stick with the philosophy & strategy squeezed, then the that convinced you that you could offer consumers something they need in a retail store. entire business.
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FORUM Workshop WORKSHOP Forum MANAGING STOCK & INVENTORY During the early days of your business, closely monitor what happens with your inventory. y y. Sales, by product and category, y should provide y, an indicator of where to broaden your retail horizons. One of the secrets to retail success is having what the customers want, when they want it. This is another of your responsibilities as store owner & operator, r one that helps set r, the pace of your success. Yo Y u have one chance to win the customer: whenever he is in your store. If you don’t have what he wants when he wants it – especially an item at the core of your selection – he’ll go elsewhere. If he gets what he needs there, you can only hope he’ll find a reason to visit your store again.
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9 2 • A P R I L
2 From opening day on, your orders must be 0 based on what has already happened in the 1 store. After the first month you should know 4 what most interests your shoppers and what you should have in stock for the next quarter. Over time, your experience will teach you what to order, r when, r, n and what you need in terms of n, quantities. That skill will help you cut your operational costs as you learn to run a tighter, r r, more efficient operation. continued...
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FORUM Workshop WORKSHOP Forum
During these first few months you develop this skill through a process of carefully observing your sales transactions. Over time you’ll gain an instinctive sense of when to start price reductions on certain merchandise to move it out of the store in the beginning of the product cycle rather than at the end. There will always be the surprise winners and losers on the sales floor. Managing inventory eff f ectively means ff you eliminate the amount of surprise by knowing instinctively, y from experience, y, what your customers want, and when.
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BROADENING YOUR HORIZONS WITH PRODUCTS & SERVICES
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The retailer who closely tracks sales performance learns to recognize opportunities for expanding the business. Regard your store on opening day as the core of your future, and always look for ways to build on that. Respond immediately but proceed cautiously. y y. Once your store is established, you have the ideal forum for field-testing new products and services before making a commitment to any expansion. When adding inventory, y look first y, for those products that promise the greatest profit potential.
9 4 • A P R I L 2 0 1 4
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FORUM Workshop WORKSHOP Forum ACCESSORIES AND IMPULSE ITEMS SERVE AS LOGICAL EXTENSIONS OF YOUR MAIN PRODUCT CATEGORIES AND THE BEST DIRECTION TO MOVE WHEN FIRST BROADENING YOUR SALES OFFERINGS.
A strong customer service program will prove among your best tools for establishing a loyal customer base. New services, like new products, require that you proceed with caution. Start with the familiar, r the necessary enhancer, ments of what you’re already doing; the things that will broaden the store’s appeal and As high-profit items, they strengthen your relationship with customers. also strengthen the store’s Begin with those services that represent a logitotal profit picture to pro- cal extension of your core business. vide enough economic base to allow business expansion When looking for new sales on a much broader basis. and service opportunities, lisWhen you add any product, ten closely to what your cususe display and placement to highlight it for tomers say. If you find yourself your customers. Put it where they can’t miss it. frequently explaining you don’t T lk it up. Make sure everyone who enters the Ta stock a particular item, maybe store knows what else is now available from it’s time you did. you. continued...
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FORUM Workshop WORKSHOP Forum When your customers turn to you for help locating parts or service for their products, maybe you are missing opportunities when you refer them to someone else. Yo Y ur commitment to your own goals for building a business with staying power.
As you investigate ways to expand your business, remember your best resource is your customers. Speak honestly to the people you Y u’ll get serve, and solicit their opinions. Yo plenty of suggestions on how you could and should expand the business. After all, they’re people who know best what your store could do for them. What they have to say in a few moments could save you hours of agonizing
over how to make your a better business, the 9 store that stands apart on the retail landscape, 8 the store with the satisfied customers. • A RETAINING EMPLOYEES P R Every business requires a strong support struc- LI ture before it can prosper. For the retailer, r that r, 2 structure is provided by staff. Whether your 0 store is a one-man shop or em- 1 ploys scores of people. its fu- 4 ture growth and development depend on how well the owner equips the business organization with qualified personnel. An expanding business is one with an ongoing need for skilled personnel.
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FORUM Workshop WORKSHOP Forum EVERY TIME YOU LOSE AN EMPLOYEE, YOU MUST GO THROUGH THE HIRING AND TRAINING PROCESS AGAIN. IT’S A DRAIN ON YOUR TIME AND RESOURCES.
Y u’ll escape some of that process by doing all Yo you can to keep staff f turnover to a minimum. ff While you won’t be able to hold on to everyone, there are a few people you’ll want to keep, people who can grow with the business into positions of greater authority. y y. There are no secrets to retaining staff. All that’s required are the same management skills and sensitivity that go into effective team management and leadership.
☺
Recognize those you hire for their contributions to the business with words and dollars, and they’ll know they are appreciated. Some will demonstrate interest in the business as soon as they join your team. Look for enthusiasm and the willingness to give that extra effort, to stay with every job until it’s completed. Those who demonstrate it are people you want to work to keep. Involve them in the decisionmaking process, soliciting their advice and opinions. Unless yours is the one-man or onewoman shop, you can’t be in touch with every customer. But you want to know what every customer has to say. y Listen to what your y. staffers tell you, and their opinions about the business. Yo Y u’ll learn who has the insight, the business sense that makes for a stronger team. Realize, even in the earliest days, that you’ll need the help of others. continued...
1 0 0 • A P R I L 2 0 1 4
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FORUM Workshop WORKSHOP Forum
Over time, as soon as the business starts to take off ff, ff f, recognize their contributions with cash rewards. Give people some form of incentive for staying with the business. Let them share in profits, or provide a bonus or pension program, and they’ll think twice before leaving. That kind of involvement also encourages people to work harder for the good of all.
SHARING YOUR RESPONSIBILITY
As an entrepreneur, r it isn’t easy for you to share r, responsibility. y That runs against your grain. y. Y u entered into business to be the boss, and Yo once you’re there, it’s tough to trust others with the authority to make decisions regarding the business. Yo Y u must, though, if you want your dreams of retail success to realize the potential you’ve built into them.
YOU CAN’T GUIDE AN OCEAN CRUISER WITH A ROWBOAT MENTALITY.
1 0 2 • A At the start, your retail P business is like that RI humble little craft on L this wide ocean of busi- 2 ness opportunity. y Yo y. Y u may have a staff, f but 0 f, you’re the one pulling the oars. Everything 1 4 about moving the craft through the water is your responsibility. y Step into a larger boat, and y. it takes more than your effort alone to navigate the waters. Yo Y u alone still set the course and direction, but you cannot get there entirely of your own eff f orts. The bigger the ship, the larger ff the crew; but there’s never any doubt there’s a captain in charge. continued...
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FORUM Workshop WORKSHOP Forum
This retail venture is your ship to prosperity. y y. But you can’t get where it can take you entirely on your own effort. Plan from the very beginning to share your responsibilities. That doesn’t mean you’ll be giving up any final authority. y y. Rather, r you’ll be making your own job easier r, and putting yourself in a better position to build your future. As your store grows and you look to expand it, you’ll be faced with new responsibilities. Cultivate and train a staff who can help you manage your business. Enter business knowing you will share your responsibility. y Yo y. Y ur eff f ort alone can bring you success, ff but with the help of others, you’ll find it much easier to broaden the horizons of the business. Giving up some of your responsibility may be one of the toughest things for you to do as the owner and founder of the business. It’s also one of the most necessary. y y.
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BUILDING ON YOUR SUCCESS
1 0 4 FOR THOSE WHO POSSESS THE ENTRE- • PRENEUR’S DRIVE AND SPIRIT, A REA TAIL CAREER WILL ALWAYS PROMISE P THE OPPORTUNITY TO MAKE YOUR R I OWN WAY THROUGH THE WORLD. L
As much as the retail business of the 21st century may diff f er from the ff retail store of the past, t ret, tail businesses will always be, in essence, businesses whose existence is based on serving the needs of a buying public.
2 0 1 4
continued...
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FORUM Workshop WORKSHOP Forum
You will face new channels of competition will support your present lifestyle, or an interand will need to learn to adapt new technolo- national retailing empire, what you bring to the r in terms of personal determination, r, n n, Y u’ll need to endeavor, gies to address that challenge. Yo n will set the horizons n, explore every avenue of distribution and mar- perseverance, and vision, keting in the search for those tools that will on your accomplishment. allow you to better serve an audience that is at once more demanding and less forgiving. The No matter how far this ventools of technology may change the trade, but ture carries you, no matter what your retail future the basic business will not. holds, you will not face anSuccess for the retail entrepreneur is not an other day as filled with end, but a process. Those building a future for promise and challenge, nor their stores will learn to adapt their skills to the as rewarding, as when you times, taking full advantage of the new tools of finally hang that sign that distribution and communication to seize new says: opportunities from the marketplace. Yo Y ur store should mark only the beginning, the foundation for success that will follow your best efforts. Whether yours is a dream for a store that New article in next issue ...
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Association Meeting & Event Planners Directory®
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Over 14,400 meeting and event planners in the U.S. and Canada are listed. Listings include contact names and titles, street and P.O. Box addresses, phone and fax numbers, Web site and general corporate e-mail addresses and type of business. Details include: the event planner, number of meetings held, months held and number of days, average meeting length, number of attendees, type of facility used, national and international meeting locations and any speakers or entertainers hired.
Provides precious resources putting you on the inside track to successful business relationships. Each of the more than 17,700 national association listings contains association name, address, phone and fax numbers, Web site address, general e-mail address and contact names and titles. Details include the type of meetings, locations, number of meetings, length of meetings, number of attendees, and the number of years booked in advance.
Reach more than 3,700 religious leaders who plan offsite retreats, events and conferences for religious gatherings. Profile listings contain the contact information for planners responsible for the selection of event sites, travel arrangement, speakers, entertainers, caterers and event planning. Entries include organization name, addresses, telephone and fax numbers, Web site addresses, e-mail addresses, type of organization, number of meetings held annually, and the number of attendees.
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MeetiNG & eveNt plaNNeRs Medical Meeting & Event Planners Directory®
hospital coNtacts Experimental Event Planners®
The Hospital Phone Book®
Profiles more than 10,600 firms, and the listings contain the contact information for over 10,600 executives and planners responsible for the selection of event sites and overall event planning. Listings include key company name, addresses, phone and fax numbers, Web site addresses, general e-mail addresses, type of business, number of meetings held annually, and the number of persons attending meetings. Indices allows you to search for a specific firm by name or firms who use speakers and entertainers for meetings and events.
Consists of over 10,000 meeting and event planners that plan and organize “experiential events”. These events include trade shows, product launches, mobile marketing events, festivals, and other events which require services such as event staffing, props, equipment rental, catering, a/v rental, event marketers, special event facilities, etc. Listings include company name, street and mailing addresses, phone numbers, company participation, equipment the company usually purchases for events, services, and locations of events. The index allows you to search for a specific firm by name for easy reference.
The number one reference source! Contains profiles for over 7,800 hospitals in the U.S. and Canada. Listings include the hospital name, management company, street address, phone and fax numbers, Web site address, facility type, ownership, number of beds, administrator, HR manager and facility manager. Find listings for state hospital and medical associations and state departments of public health. Hotlines and help lines listings cover issues from AIDS to drug abuse to nutrition. Index shows the exact city and state location of each hospital.
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Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market. Order No. SM-S ...Swap Sample ...$7.50 Order No. SM-SUB ...Swap 1 Year ...$30.00 ADVERTISING SPACE AVAILABLE
Closeout News
The Leading Monthly Source for Closeouts and Surplus Merchandise!
A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits. Order No. CN1 - Closeout News - Sample Copy ...$10.00 Order No. CNS - Closeout News - 1 Yr (12 Issues) ...$60.00
Retailers Forum
Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feaForum ture merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you. Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE
SoloMayoreo
Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE
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Trade Magazines
Monthly Newspaper for Hispanic Retailers
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BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada. Order No. REP- Sales Rep Dir. $69.95
USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees. One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market. Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95
Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried. Order No. TOY - - $29.95
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Dollar Store Merchandise Guide
USA Closeout Directory
The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must! Order No. DSM- Dollar Store $29.95
Dollar Store Location Guide
Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout DirectoO ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More! Order No. 4 - Closeout Directory - $29.95
Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00
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Business Directories
d, How to Fin ker Sell and Bro Surplus and Liquidated Goods
Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95
Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95
Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95
Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95
Holiday Merchandise Wholesalers & Manufacturers
Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95
Business Directories
Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95
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1 2 6 • USA Mail Order CatalogsA P New for this year is a compilation of BOTH R consumer mail order catalogs in addition to I business-to-business catalogs in one huge L volume! Part one of this incredible collec-
Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG Gift Guide $39.95
Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. Order No. 321 $175.00
ABC Event Directory
tion of mail order catalogs provides the 2 most comprehensive look at the consumer 0 catalog in the industry available anywhere. 1 Over 7,000 consumer catalog companies 4 are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $350.00
BUCKS FOR BLING
Accessories Sourcing Directory
The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories. Order No. 121 $150.00
Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it. Order No: 122 $100.00
Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs. Order No. ABC $24.95 F
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O R U Directories M
APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00
Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00
Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743 $125.00
RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475
Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories. Order No.FI 103 $ 150.00
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Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and — —and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.
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Packaging
This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes. Order No. 121...$29.95
Fabrics & Accessories
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Electronic Components & Parts
Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment. Order No.120...$29.95
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B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control. Order No. 114...$29.95
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Footwear
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LEGAL DEPARTMENT
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Protect Yourself From Business Lawsuits
2 0 How To Save Money on Legal Fees 1 4 poorly chosen lawyer can be the start of an A
This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career. Order No. 0-68485267-5 223 pages (Hdcvr) $23.95
expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system. Order No. 2598 240 pages $12.95
Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business. Order No. 176 Hdcvr $24.95
“A blockbuster book that tells you almost more than you ought to know”
The Partnership Book
The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined. Order No. 0-87337-141-0 $39.95
How to Protect Your Business From Fraud, Scams & Crime F O R U 1-800-635-7654 M
The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more. Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies. Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. Order No. 82 204 pages $11.95
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