VOL. 34 NO. 1 MAY 2014
Our
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Want More Info? Circle #53 on page 11 • www.Vendor411.com
3 • M A Y 2 0 1 4
Want More Info? Circle #54 on page 11 • www.Vendor411.com
F O R U M
4 • M A Y 2 0 1 4
F O R U M .
Want More Info? Circle #48 on page 11 • www.Vendor411.com
retailers
This is a Buying Guide for
RETAIL STORE OWNERS Presented within these pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels. How To Use THis DirecTory >> n Locate the products that interest you. See our product directory located on pages 6 & 7. n Make direct contact with advertiser. Most will have catalogs and price lists available for you. n Order your merchandise, which will be shipped directly to your store.
FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONtACt CONtAC t t US: tAC Tel: 1-800-635-7654 Fax: 631-754-0630 Email: forumpublishing@gmail.com
6 • M A Y 2 0 1 4
ADVERTISERS INDEX
Sell to over 60,000 stores through Forum
PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
631/754-5000
Dress-Up =
Anniversary
More Money the Second Time Around!
33
www.EXScredit.com
Sales So Bright with Our Shades!
See Our ad on Page 39
ROCK CONCERT T-SHIRTS
Pretend you were there!
F O R U M .
Our
CREDIT CARD PROCESSING
rd
see pg 56 & 57
MAY 2014
Light Up Without Lighting Up!
Recycled Clothes
ME HAIR . . . . . . . . . . . . . . . . . . . . .74
FORUM AD RATES . . . . . . . . . . . 09
RAMSONS IMPORTS . . . . . . . . . 31 RUSH SUPPLERS . . . . . . . . . . . . . .22
Profits! See our ad on page 104
ADVERTISING
APPAREL
SELINI NY . . . . . . . . . . . . . . . . 32/33
1 STOP WHOLESALE . . . . . . 56/57
SMARTEST BARGAIN . . . . . . . . 107
599WHOLESALE .cOM . . . . . . 114
STRIPS . . . . . . . . . . . . . . . . . . . . . .28
6BUcKSHIRTS .cOM . . . . . . . . . . 84
TOP TEN WHOLESALE . . . . . . . 120
ALABAMA SOcKS . . . . . . . . . . . 121
UNIVERSE WHOLESALE . . . . . . . .76
BAcKSTAGE FASHION . . . . . . . . 66
VIA TRADING . . . . . . . . . . . . . . . . .63
BLANK TEES . . . . . . . . . . . . . . . . . 90
WESTERN EXPRESS . . . . . . . . . . .04
BOUTIQUE cLOSEOUTS . . . . . . . 77
WHOLESALE SUPPLIERS . . . . . 106
FASHIONABLE SALES . . . . . . . . . 97 FLIRT WHOLESALE . . . . . . . . . 60 FLIRTY
BOOKS
HEAVENLY SUITS . . . . . . . . . . . . 36
AUcTION BOOK . . . . . . . . . . . . . .61
KARMA cIRcLE . . . . . . . . . . . . . . 23
cLOSEOUT NEWS . . . . . . . . . . . . .73
SELINI NY . . . . . . . . . . . . . . . . 32/33
SALESMAN’S GUIDES . . . . . . . . 110
STYLE IN FASHION . . . . . . . . . . . 36
TRADE BOOKS . . . . . . . . . . . . . . 122
STYLISH PLUS . . . . . . . . . . . . . . 117
TRADE SHOW DIREcTORY . . . . .53
USAcOSTUMERS .cOM . . . . . . 104
cANDY ASSORTED ITEMS
SWEET WHOLESALERS . . . . . . 119
AUcTION FINDER . . . . . . . . . . . . 28 BEAN WHOLESALERS . . . . . . . 100
cELLULAR
DD BULK . . . . . . . . . . . . . . . . . . . 112
cELLcITY .BIZ . . . . . . . . . . . . . . 109
DINO DROPSHIP . . . . . . . . . . . . 116
cLEARVISION . . . . . . . . . . . . . . . .18
DOBA DROPSHIP . . . . . . . . . . . . 81
WHOLE-cELL . . . . . . . . . . . . . . 115
Page 66
EVERYTHING cLOSEOUTS . . . . 72
Does anybody read these?
EZ DROPSHIP . . . . . . . . . . . . . . . 102
cREDIT cARD
FIND IT ASIA . . . . . . . . . . . . . . . . . 83
PROcESSING
GET THAT WHOLESALE . . . . . . 118
EXP MERcHANT . . . . . . . . . . . . . .88
LIQUIDATION .cOM . . . . . . . . . . 75
NOAMB .cOM . . . . . . . . . . . . . . 101
CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to AYE CARUMBA Cancun, MX
#1 BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVIcES cc WAREHOUSE . . . . . . . . . . . . . 95 E-STORE BUILDER . . . . . . . . . . . 26 E-STORE SIGNS . . . . . . . . . . . . 105 E-STORE SITES . . . . . . . . . . . . . . 98 FB cAMPAIGNS . . . . . . . . . . . . . . 94 FUNDING OFFIcES . . . . . . . . . . . 38 HARVEST IMPORT . . . . . . . . . . . 18 jPI DISPLAYS . . . . . . . . . . . . . . . . 30 KWIK INc . . . . . . . . . . . . . . . . . . . 30 MEGA-U-BID . . . . . . . . . . . . . . . 86 NFIB ENROLL . . . . . . . . . . . . . . . . 38 PAYROLL HELPERS . . . . . . . . . . 19 PROMOTIONAL REWARDS . . . . 82 PROTEcTION PLANS . . . . . . . . . 78
HANDBAGS
HANDBAG EXPRESS . . . . . . . . . . 69 Rc VARIETY . . . . . . . . . . . . . . . . . 91
HOME & HOUSEWARE INDUS LINENS . . . . . . . . . . . . . . . 85 RUG PROFITS . . . . . . . . . . . . . . . . 93
INcENSE
SPEcIAL FEATURES ANNIVERSARY TRIBUTE . . .16/17
7 • M A Y
SOARING Rc . . . . . . . . . . . . . . . . 68
jEWELRY/ AccESSORIES
LEATHER GOODS MAScORRO LEATHERS . . . . . . . 03
READER RESPONSE . . . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . . . 14
See Page 9
2.7¢ Long Distance!
2 0 1 4
NOVELTIES
At Your Business. www.NOAMB.com See Page 101
TRADE SHOW cALENDAR . . . . . 44 WHAT’S HOT . . . . . . . . . . . . . . . . 12
SUNGLASSES cTS SUNGLASSES . . . . . . . . . . . . 39 PR SUNGLASSES . . . . . . . . . . . . . 34
Looking Thru Rose Colored Sunglasses
Sunny Trading See Page 55
DROPSHIP TO PROFITS!
SUNNY TRADING . . . . . . . . . . . . 35
TRADE SHOWS
1000’s of Items
See our ad on page 81
WHOLESALERS:
ASD VEGAS SHOW . . . . . . . . . . . 49 Increase Your Sales ASIA AMERIcA SHOW . . . . . . . . 19 MAHONE ASSOcIATES . . . . . . . 51
MEGA SHOW AMERIcA . . . . . . . 45 BUcK NAKED . . . . . . . . . . . . . . . . 02 NORTON’S SHOWS . . . . . . . . . . . 51 HD SMOKE . . . . . . . . . . . . . . . . . . 35 LIGHTERS LIGHT E cIG . . . . . . . . . . . . . . . . . 65 EAST WEST TRADING . . . . . .24/25 OFF PRIcE SHOW . . . . . . . . . . . . 43
FOOTWEAR
Advertise in
L&V cREATIONS . . . . . . . . . . . . . 59 FORUM AT ASD VEGAS . . . . . . . 20 FORUM123.COM MYSTIcAL MOMENTS . . . . . . . . 64 FORUM WORKSHOP . . . . . . . . . 58 VD IMPORTERS . . . . . . . . . . . . . . 70 HOTPRODUcTS .BIZ . . . . . . . . . . 13 Accept Credit Cards
BODY cANDY HQ . . . . . . . . . . . . 87 cOOL jEWELS (R) . . . . . . . . . . . . 71 EAR cUFFS . . . . . . . . . . . . . . . . . . 22 FTH WHOLESALE . . . . . . . . . . . . . 29 HIPWHOLESALE .cOM . . . . . . . . 79 INT’L . jEWELRY . . . . . . . . . . . . . . 37 jEWEL cLEARANcE . . . . . . . . . . 96 jEWELRY MINERS . . . . . . . . . . . 103 jUDEE K cREATIONS . . . . . . . . . 62 DROPSHIPPERS KAY IMPORTS . . . . . . . . . . . . . . . 62 DDBULK .cOM . . . . . . . . . . . . . . 112 METAL ROcK . . . . . . . . . . . . . . . . 28 DINODROPSHIP .cOM . . . . . . . 116 MYFAVORITEBEADS .cOM . . . . 67 DOBADROPSHIP .cOM . . . . . . . 81 SHAKE WHOLESALE . . . . . . . . . . 92 EZ DROPSHIP . . . . . . . . . . . . . . . 102
E-cIGARETTES
R/c TOYS
TRADE SHOW cALENDER . . . . . 44
By Advertising Here!
631-754-5000
Sweet Smell of Profits!
SEE PAGE 59 VISIT FORUM ON
THE INTERNET 79 SOUTH cHINA . . . . . . . . . . . . 27 cOOL GLOWING . . . . . . . . . . . . . 99 View our latest books at VIDEOS & DVD’S www.bizbooks.org SNEAKER cLEARANcE . . . . . . . . 89 NOVELTY SELLER . . . . . . . . . . . 113 SjT ENT . . . . . . . . . . . .BAcK K cOVER DVD BUNDLE . . . . . . . . . . . . . . . . 80 Be In The Know! GREETING cARDS STAR cUTOUTS . . . . . . . . . . . . . . 34 PG 53 F cOMSTOcK K cARDS . . . . . . . . . . 18 O WATcHES & cLOcKS R Trade Show Directory POPULAR GREETINGS . . . . . . . . 22 PET PRODUcTS All Shows For 2014 U STOcKWELL GREETINGS . . . . . . 36 SjT ENT . . . . . . . . . . . .BAcK cOVER TIME WHOLESALERS . . . . . . . . 108 www.forum123.com
M .
Advertising informAtion A Ation
Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online
Reach
n Apparel and Accessory Stores n Card and Gift Stores n Discount and Dollar Stores n Distributors and Jobbers n General Merchandise Stores
estA st blished in 1981 as a buying source for store stA owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers. Through our unique direct mail and trade show
n Internet On Line Stores
circulation we constantly rotate our mailing lists, adding
n Mail Order Catalog Sales
new stores monthly enabling us to deliver new, fresh
n Novelty and Toy Stores
buyers each and every month you advertise with us. In addition to your print ad, your company will be
n On Line Stores
featured in our digital on line monthly version at
n Resort and Souvenir Stores
www.RFmagazine.com. Our online magazine produces
n Sporting Goods Stores
over 200,000 page views monthly for our advertisers, which is in addition to our print and mail distribution.
n Variety Merchandise Stores
Your online ad will link to your website and email
n Wholesalers
address and we provide unlimited transfers from our readers into your website 24/7.
Retailers Forum Magazine published monthly by
FORUM PUBLISHING COMPANY 383 east Main street, Centerport, nY 11721
www.retailersForum.com
CONtAC t t US: tAC t tel: 1-800-635-7654 Fax: 631-754-0630 email: ForumPublishing@gmail.com
bonus trAde show distribution 2014
retailers
JANuARy
California Gift Show Charlotte Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show
Advertising rAtes A Ates AD SIze
1 ISSue
3 ISSueS
6 ISSueS
12 ISSueS ue ueS
› page
$400
$300
$275
$250
¼ page
$525
$425
$400
$350
½ page
$625
$525
$500
$450
full page
$850
$750
$700
$650
2 pages
$1,350
$1,250
$1,150
$1,050
FebRuARy
Louisville Gift Show Off Price Specialist Show Philadelphia Marketplace San Francisco Gift Fair
MARCh
ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show
APRIL
Prices shown per month, above rates include full color printing
Asia America Trade Show Hawaii Merchandise Expo Minneapolis Gift & Variety Show
Advertising specs
National Stationery Show Off Price Show NY Value Price Expo, Atlantic City
› page: ¼ page:
2¼" high x 3¼" wide 4‚" high x 3¼" wide
½ page: full page:
4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide
MAy A Ay
JuNe
Charlotte Gift & Variety Show Dallas Gift & Variety Show Norton’s Gift & Variety Show
JuLy L Ly Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only
FuLL MARKeTING PROGRAM INCLuDeD >> n
Monthly print and mail magazine
n
Online magazine and search marketing
n
Distribution at over 50 trade shows Complete digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!
reader response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com
California Gift Show Oklahoma City Wholesale Show Orlando Gift Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show
AuGuST
ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Seattle Gift Show St. Louis Gift Show
SePTeMbeR
Asia America Trade Show Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Norton’s Gift & Variety Show Value Price Expo NY
OCTObeR
ASD New York Show Portland Christmas Show Seattle Christmas Show
NOVeMbeR
Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety
DeCeMbeR
Charlotte Gift & Variety Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.
From the Publisher WHERE DOES
the time fly to? I think as we get older we wonder about that more often than in our youth. This issue marks
the start of our 34th year in the industry as we wrap up our 33rd anniversary. FORUM Publishing is one of those great start-fromnothing stories that has enjoyed a good run over the years. The fact that a 22-year-old with limited business acumen and $100 to his name could create our publishing company still amazes me, thirty three years later! AS entrepreneurs we start with a dream and a lot of motivation. Sometimes the best push we can get to succeed in our lives is not having an option not to. Our beginning was simple. I was an underpaid graphic designer barely able to keep afloat and sold stuffed animals on the weekends at a local flea market. DURING my year at the flea market I had always been curious how vendors were finding their merchandise, as there was no internet, no newspapers or anything other than traveling into New York City to scout out wholesalers. It started my wheels turning and with $100 and a prayer the idea for a flea market magazine was launched. WITHIN a month after soliciting the
first ads we had enough money for the first printing. It was a local paper called Flea Market Forum that I hand delivered to flea market vendors in the area. IN less than two years we took the magazine nationally and spun off to two magazines, Retailers Forum and a separate magazine for flea marketers called Swap Meet, which continues to circulate. I am proud to be part of the small businesses of America. Our readers and advertisers represent the back bone of our country and our economy. We are the people who build. We are the people who look to improve our lives and those of our families. OVER the years I have made many great friendships in the industry, seen some great businesses thrive and others drift away. We have all shared one common denominator, and that is always striving to be the best we can be and run our businesses to become successful. THANK you to all of our readers and sponsors for their support over the last 33 years and for making my American dream a reality.
RETAILERS FORUM SaleS & Marketing Gregory Brown Tom Richards Scott Savitt Martin Stevens Office Manager Leah C. PrOductiOn Myra Echevarria credit dePartMent Kristine Hines circulatiOn Discount Reading Svc. literary Staff Patricia Luebke Jason Meyers Rachel Spearman cOlOr PrOductiOn Anchor Imaging Printing Composing Room art directiOn Gregory Stevens Martin Stevens OverSeaS Office Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com
www.retailersforum.com
>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at
www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7
RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign. Entire contents copyright Š2014 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.
retailers
Reader Response Free Product InFormatIon From our advertIsers Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.vendor411.com v vendor411.com
aPParel
General & varIetY
❒ All Advertisers in AppA App rel ❒ 01. 1 Stop Wholesale ❒ 37. 79 South China ❒ 02. Backstage ❒ 16. Karma Circle ❒ 10. Selini NY
❒ All Advertisers in
cellular ❒ All Advertisers in CellUlAr ❒ 24. Clearvision
credIt card ProcessInG ❒ All Advertisers in
Credit CArd rd proCessing pro
❒ 38. EXS Credit ❒ 68. NOAMB.com
dIsPlaYs/suPPlIes ❒ All Advertisers in
displAYs/sUpplies pplies
❒ 35. Harvest Import ❒ 06. JPI Displays
electronIc cIGarettes ❒ All Advertisers in
eleCtroniC CigArettes
❒ 53. Buck Naked ❒ 22. HD Smoke
gener enerA Al & V VA Ariet rietY
❒ 03. East West Trading ❒ 57. Liquidation.com ❒ 07. Ramsons ❒ 26. VD Importers ❒ 27. VIA Trading
GreetInG cards ❒ All Advertisers in
greeting CArds
❒ 11 Comstock Greetings ❒ 50. Popular Greetings ❒ 08. Stockwell Greetings
HandbaGs ❒ All Advertisers in HAndbAgs ❒ 15. Handbag Express
JewelrY & accessorIes ❒ All Advertisers in
JewelrY & ACCessories JewelrY
Home & Housewares ❒ All Advertisers in
HoMe & HoUsewA sew res sewA
❒ 13. Indus Linens
Incense ❒ All Advertisers in inCense ❒ 39. L&V Creations ❒ 41. Mystical Moments
noveltIes ❒ All Advertisers in noVelties ❒ 21. Star Cut Outs
Pet Products ❒ All Advertisers in
pet prodUC UCts
❒ 04. SJT Dog Signs
sunGlasses ❒ All Advertisers in sUnglAsses ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading
❒ 9. Cool Jewels® ❒ 56. Ear Cuffs ❒ 14. FTH Wholesale western ❒ 18. Int’l Jewelry accessorIes ❒ 19. Judee K ❒ All Advertisers in ❒ 51. Kay Imports western ACCessories ❒ 54. Mascorro Leather ❒ 05. MyFavoriteBeads.com ❒ 48. Western Express
For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________
what’s hot For more information, contact:
Clearvision www.ClearVision.us 1-714-978-7800 wholesale@clearvision.us
For more information, contact:
Metal Rock www.MetalRockPewter.com 1-800-638-2586
For more information, contact:
www.MeHair.net
CAN YOU HEAR ME NOW?
YES, we hear the sounds of our cash registers ringing when our store is selling the wireless parts and accessories from Clearvision of Anaheim, California. Who said that Mickey Mouse was the best thing in Anaheim? If Mickey had a cell phone he’d surely be lining up to do business with Clearvision who carries the most complete lines of accessories for practically all popular phones and wireless accessories. THE greatest thing about this fabulous company is that aside from having the best prices in the industry and low minimum orders, they stand behind all of their merchandise with a generous 30-day warranty on items that you purchase from them (some more, some less, depending on the individual item. Cash in on the cell phone craze with chargers, cables and every type of accessory for all major brands with Clearvision.
THIS COMPANY ROCKS
METAL ROCK Pewter has been a long-time advertiser and supporter of our magazines and has been in business for many years providing top quality jewelry and mini figurines to retailers, online sellers and flea market vendors. In fact, for over 25 years they have been providing the best quality “lead free” pewter to the country’s top retailers. ANOTHER great thing about Metal Rock is that their merchandise is made in the USA, which is a great selling feature for our stores who carry the line. Coupled with the best prices in the industry, highest quality guarantees and great old fashioned service and loyalty to their clients, Metal Rock is one of the finest pewter companies in the industry, and that is why it’s been around for so many years servicing its clients. Add a pewter line to your store today!
A HAIRY DEAL
EXTENSIONS... no, not the tax kind that some of us needed last month when filing our taxes... but the hairy kind! HAIR extensions are huge business and if you check your local areas you will see more salons opening up, which also opens the door for more suppliers to service the marketplace. MEHAIR is a unique online business that wholesalers and dropships the finest quality wigs, clip-ins and extensions. Consider adding a line at your store, or adding to your online store. Ordering is easy and they will dropship directly to your buyers.
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz * Get listed: 800-635-7654
irst F s ’ y r t dus
1 3 •
” k o o B k o o
The In
M A Y
“L
2 0 1 4
www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links
Another innovative idea from
FORUM PUBLISHING COMPANY
1-800-635-7654
forumpublishing@gmail.com
F O All Wholesale – All The Time® R U M
RETAILING NEWS Full Time 40-Hour Work Week Bill WELL, you kind of knew that this was coming after Obamacare got passed and into the mainstream. The U.S. House of Representatives has voted in favor of H.R. 2575 a/k/a the Save American Workers Act, which would bring the definition of a full-time employee back to 40 hours a week. The definition was changed to 30 hour under the Affordable Care Act bill. The bill is highly supported by the retailing and restaurant industry who is pushing this agenda as a key vote. They view the bill as a relief to employers. The bill has over 200 co-sponsors both Republican and Democrat and it is argued that going back to a 40 hour work week is most cost effective for operators. NOW, here is the rub for the workers side. And if you are working in retail you know this to be true. Many of the employers in retail shifted to a 30 hour or less work week. 30 hours was considered the minimum in order to provide health care programs in many companies. Even with that low minimum, many of the larger retailers shifted to just a bit less than a 30 hour week so that they could avoid the health care for the employees. In my opinion there will not be many 40 hour jobs offered and most employers may opt for two part-timers to fill any available jobs, as it will be much more cost effective on management’s side. THE White House has so far vetoed the bill, worrying that it will increase the deficit and result in lost health care coverage. Finally, a wise thought from the White House when it comes to workers.
NRF Pushing Credit Card Overhaul THE National Retail Federation, the world’s largest retail trade organization, recently told the U.S. Senate that the nation’s credit and debit card system is prone to fraud and needs a major overhaul. The NRF charged that the bank’s insistence on cards that use a signature instead of PIN puts merchants and their customers at risk. They cited 25-year-old research showing that PIN-based cards provide more security for consumers. EVERYTHING a crook needs is right there on the card, including the name, account number, expiration date and security code. The cards are poorly designed and fraud is easily committed. The group said that there are many alternatives to the traditional cards that can be instituted and it would greatly reduce fraud. One of the simplest measures is to incorporate a security PIN number for all transactions. THE NRF represents a slew of businesses including discount and department stores, home goods and specialty stores and internet retailers from the United States and many other countries.
Retailing Tidbits... INTERNATIONAL sales for U.S. online retailers are projected to grow from the current $11 billion this year to almost $50 billion by 2020, according to new forecasts and reports. SHOPPING cart accidents hospitalize almost 70 children a day around the country. 78 percent of them with head injuries and the number climbs every year. If your store uses shopping carts make sure that you police their usage, as many of the injuries are from improper use of the carts and fooling around. GOOD news for brick-and-mortar retailers (and we need it!) - The Millenial generation is now 80 million strong and 82 percent prefer to shop in brick-and-mortar stores rather than online. Still, 89 percent want in-store mobility for price comparisons, customer reviews as well as product information. RADIO Shack continues to shutter stores at a rapid pace. The established chain was hoping for a turn-around with some re-invention, however it appears that the stores are steadily closing around the country.
For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!
Stay Informed S
urceS for General & variety StoreS www.retailersforum.com
retailers
HOW DOES 2010 LOOK? RESTOCKING YOUR STORE WHAT’S HOT! JAN. SHOWS ATTRACTING SHOPPERS
VOL. 29 NO. 9 JANUARY 2010
retailers
Wholesale Merchandise
Hot New Products
Industry News
Trade Show Calendar
Retailing Tips
And Much More…
SUBSCRIBE TODAY! www.Forum123.com
1 Year (12 Issues).....$30
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1 6 • M A Y 2 0 1 4
Our 33 Anniversary rd
I
‘d never thought that back when I was 22-years-old just starting to publish Forum that it would be a run lasting over three decades and one that I can honestly say I still enjoy as much today, 33 years later, as when I started! Now, 33 years and 396 issues later, we celebrate embarking on our 34th year servicing the wholesale/retail industry. Reflecting back over the years is always sentimental for me as I remember the birth of my daughter in 1983 and the 7-days a week working with her crib in a corner of my office. I recall moving from our basement office in Great Neck to our first modern offices in Syosset, the birth of my son in 1987 and then purchasing our own office building in Centerport, where we remain today.
F O R U M
They say that time flies, and it certainly does. My daughter’s now 30, while my son’s 27, living on Long Island and working as a graphic designer for Optimum and News 12. Both of them have pursued careers in media and marketing. Retailers over Forum has r 1981 c e Septemb
been my passion that brings me great joy and also great stress at deadline times. Publishing is a fast-paced industry that requires a dedicated staff and loyal advertisers and Martin Stevens readers to remain successful. I have been blessed with both, which has allowed us to continue strongly as over the years. Being the first trade magazine sets a high bar. In many instances we can shape the marketplace by exploring and presenting new opportunities to our clients. When we started there was no such thing as a computer or fax machine (wow, am I old!). Now, technology changes constantly and we must all embrace and harness its power to stay ahead of the curve. We take our responsibility of guiding the market very seriously. As we start our 34th year in the industry I’d like to thank everyone who has contributed to our business over the years and help us build what we like to think is the best trade magazine in the country. Hopefully you think so also and will be with us for the next 34! Martin Stevens, Publisher
1 7 • M A Y 2 0 1 4
Advertisers for 32 Years (Since 1982)
ASD SHOWS SUNNY TRADING COMPANY Advertisers for 28 Years (Since 1986)
JUDEE K CREATIONS STRIPS INC. Advertiser for 27 Years (Since 1987)
NY Merchandise Show Advertisers for 26 Years (Since 1988)
RAMSON’S INTERNATIONAL Advertisers for 24 Years (Since 1990)
PHILLIP’S INTERNATIONAL
Thanks to all our loyal readers and advertisers for making our 33rd Anniversary possible. F O R U M
1 8 •
Funny, Sexy & Hot! Cards, Inc.
Are YOU are missing out!
M A Y
We have the TOP 3 Adult Card Lines in the Industry - Krack Ups, Naughty Nudes & BoyTownNews
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’ Miami
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M A Y
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Caribbean, U.S., Latin American Buyers
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2 0 • M A Y 2 0 1 4
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Rush Wholesale
M A Y
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2 0 1 4
Beauty Supplies long & strong Treatment Set 42 Sets - 126 Bottles
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F O R U M .
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F O R U M .
Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines
M A Y
RYO Machines
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Importers • Exporters • Distributors Phone: 800-621-3635 • Fax: 855-900-4848 www.FujimaUSA.com • www.Lucienne.com
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Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders
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Want More Info? Circle #03 on page 11 • www.Vendor411.com
2 5 • M A Y 2 0 1 4
F O R U M .
2 6 •
JUDEE K CREATIONS, INC 21054 Sherman Way, Ste 340 • Canoga Park, Ca 91303 (818) 887-4653 • FAX (818) 887-4895
M A Y
EMAIL:
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HOT FLOATING CHARMS & MAGNETIC LOCKETS Want More Info? Circle #19 on page 11 • www.Vendor411.com
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F O R U M .
2 8 • M A Y
Davey Crockett Hats sell by the tens of thousands only $350 each
Call for a FREE CATALOG
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Over 20 Years of Experience in Jewelry Manufacturing
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Silver Fox tails are a good seller
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Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703
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3 0 • M A Y
FACTORY DIRECT, 1000 ITEMS AVALABLE
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Incorporate a Business or Form an LLC - FAST Corpnet will prepare and file your documents
Our informative website gives you great info on deciding between the various options.
Fast • Reliable • inexpensive We can set up your corp. in any state. F O R U M .
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3 1 •
RAMSON’S IMPORTS, INc.
www.RIOhio.com Email:info@RIOhio.com (614) 846-4447 FAX: (614) 846-4809 Visit Us: Las Vegas V. M. Show August 3-6, 2014 Las Vegas Convention Center Value & variety Section
P3’x 5’ Flags $2.50 Each Min.100 pcs
$39.00 dz
Las Vegas,NV
$30.00 ut/72pcs
Metal Plates $3.50 Each 3’x5’Embroidered Flags $14.00 Each
2 0 1 4
WindSocks $48.00 dz
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12”x18”Metal Sign $5.50 Each
Leather Wallets
$15.00 dz
$5.00 each
Playing Cardsn$18.00 dz Garden Flags 48.00 dz
M A Y
$21.00 dz
Navy $36.00 ut 72 pcs
12”x18” Metal Signs $5.50 Each
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Sunglasses $6.00 Each
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Metal Signs $6.00 Each Tin Sign $4.75 Each 100’s to choose from!
$3.50 ea
Metal Plates $33.00 dz
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12”x18”$5.00 Each Team Logo Jewelry Set $9.50 set Team Logo Rhinestone Earrings $54.00 dz
8” x 12” Metal Signs $33.00 dz
12”x18” Metal Sign $5.00 each 16 oz Metallic Tumbler $10.50 each
20 oz Square Insulated Tumbler $4.75 each
Belt Buckle $36.00 dz
Bandanas $18.00 dz
$42.00 dz 8” x 12” Parking Sign $18.00 dz
$7.00 Each
8”x12” $39.00 dz
Metal Plates $21.00 dz
$18.00 dz
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Leather Bracelet $18.00 dz
$15.00 dz
36 pc Stainless Steel $30.00 unit
Patches 5” $30.00 dz $21.00dz Tin Sign $4.75 Each 100’s to choose from!
Biker Ring $39.00 unit
1ut/5 dz Mood Rings $33.00 unit
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F O R U M
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3 4 • M A Y 2 0 1 4
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3 6 •
WHOLESALE WOMEN’S CLOTHING
M A Y
D.B.A. Westside Designs
2 0 1 4
Style in Fashion Inc.
We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.
321 Olympic Blvd. Los Angeles, CA 90015
Tel: (213) 624-9728 - (213) 488-1896 Fax: (213) 624-2115 - (213) 488-3398 email: Andy@StyleInFashion.com Please call or email for Catalog
www.StyleinFashion.com
F O R U M .
www.HeavenlySuits.com Full Collection of Designer Top Quality Church Suits for Women and Men
Women’s Lavishly Trimmed Suit
Dressy Denim w/Sequins
By Donna Vinci
By DV Jeans
Sell for $538 Your CoSt $269
Sell for $400 Your CoSt $169
Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits All Sizes in Stock - 4 Through 34W
www.HeavenlySuits.com
Want More Info? Circle #08 on page 11 • www.Vendor411.com
3 7 • M A Y 2 0 1 4
Want More Info? Circle #18 on page 11 • www.Vendor411.com
F O R U M .
3 8 • M A Y 2 0 1 4 The National Federation of Independent Business is the leading small business association representing small and independent businesses. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington and all 50 state capitals.
BENEfits of mEmBErship FedEx Discounts • Hotel Savings Card • Discount Payroll & Tax Filing • Business Webinars & Resources
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F O R U M
• IFG helps you turn your quality current commercial accounts receivable into immediate cash. • Our solution converts your sale that may have 30- to 45-day payment terms into a “cash-on-delivery” sale. As a result, you have the funds needed to finance and grow your business. • The IFG invoice discounting solution provides you with a unique, user-friendly “use-it-as-you-need-it” financing alternative. • IFG leaves YOU in control of your business and of how much you use the IFG service - there are NO long-term commitments and NO monthly minimums. You sell us accounts receivables only when you need immediate cash. • If you are a supplier of goods and/or services and wish to accelerate your cash flow, contact us today.
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Want More Info? Circle #30 on page 11 • www.Vendor411.com
F O R U M .
Industry trade shows
JUNE 2014
Advertising & Marketing Licensing International Show Date: Jun 17-19 Management: Advanstar Communications 641 Lexington Ave., 8 Fl. New York, NY 10022 Tel: 212/951-6612 Fax: 212/951-6749 www.licensingexpo.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 1,000 Est. Attendance: 12,000 Profile: This is a once a year show where licensors and licensees, manufacturers and retailers in consumer product category industry segment come together to search for the next retail sensation..
Apparel F O R U M
Beads and Buttons Show Show Date: May 28-Jun 9 Management: Offinger Management Co. 1100 -H Brandywine Blvd., P.O. Box 3388
Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.beadandbuttonshow. com Location: Frontier Airlines Center, Milwaukee, WI Est. Exhibitors: 250 Est. Attendance: 9,000 Profile: Exhibits and classes will be featured during this show. Northstar Apparel Market Show Date: Jun (Call for Date) Management: Northstar Apparel 4052 Hyatt Merchandise Mart Minneapolis, MN 55403 Tel: 612/332-7966 Fax: n/a www.northstarfashion.com Location: St. Paul River Center, St. Paul, MN Est. Exhibitors: 300 Est. Attendance: 450 Profile: Representatives from the men & boys’ apparel industry will be exhibiting at this event. This is the big fall show. Denver Apparel and Accessory Market Show Date: Jun 1-2 Management: Denver Merchandise Mart
451 E. 58th Ave., Ste. 470 Denver, CO 80216 Tel: 303/292-6278 Fax: 303/297-8473 www.denvermart.com Location: Denver Merchandise Mart Complex, Denver, CO Est. Exhibitors: 150 Est. Attendance: 1,000 Profile: Sales representatives for women’s and children’s apparel and accessory manufacturers provide retailers the resources needed for the upcoming season.
F.F.A.N.Y Collections Show Date: Jun 3-5 Management: Fashion Footwear Association of New York 1414 6th Ave. at 58th St., Ste. 203 New York, NY 10019 Tel: 800/241-9034 Fax: 404/252-4436 www.ffany.org Location: New York Showrooms, Hilton Hotel, New York, NY Est. Exhibitors: 300 Est. Attendance: 3,000
S p o N So rE D BY:
Recycled Clothing
Industry trade shows
www.1stopwholesale.com
JUNE 2014
Jeans • Shorts • Coats
516-991-7777 Profile: Juried Collections and Salon and Bridge Market of contemporary footwear for the discriminating buyer. F.F.A.N.Y. Collections Show Date: Jun 3-7 Management: Fashion Footwear Association of New York 1414 6th Ave. at 58th St., Ste. 203 New York, NY 10019 Tel: 212/751-6422 Fax: 212/751-6404 www.ffany.org Location: FFANY NY Showrooms, Hilton, New York, NY Est. Exhibitors: 300
2014 TRADE SHOW DIRECTORY F USA & CANADA
S w o h S e Trad 2014 USA
A NAD
Est. Attendance: 3,000 Profile: Juried collections and Salon and Bridge Market of contemporary footwear for the discriminating buyer. Atlanta Apparel Market Show Date: Jun 5-8 Management: AMC Trade Shows/ DMC Expositions 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2800 Fax: 404/220-2442 www.americasmart.com Location: Atlanta Apparel Mart, Atlanta, GA Est. Exhibitors: 60
Est. Attendance: 500 Profile: This show is designed specifically for women’s and children’s apparel. Exhibitors include representatives from all over the southeastern United States and California.
Norton’s Gift & Variety Show Show Date: Jun 7-9 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com
4 1 • M A Y 2 0 1 4
2014 Trade Show direc irecT Tory
& CA
ation form gs act In stin e Cont curate Li rage Ac ve mplet F Co yers F ational Co rn d Bu Listed ows bitors an l and Inte Sh e Trad s of Exhi , Nationa re al 2,400 Over ance Figu F Region orld Attend eb-Sites the W W livers Show ing De blish Pu m Foru
CALL TOLL FREE: 800-635-7654 • www.Forum123.com •
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Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721
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F O R U M
Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 350 Est. Attendance: N/A Profile: This show will display apparel, jewelry and other related items. Los Angeles Shoe Show Show Date: Jun 8-10 Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-0708 www.californiamarketcenter. com Location: California Mart, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Men’s, Women’s and children’s fashion apparel and accessories in all price points. Also featured are fashion runway shows, designer pavilion, retailer seminars, cocktail receptions and special events. Los Angeles Children’s Market Show Date: Jun 8-11 Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-3797 www.californiamarketcenter. com Location: California Market Center, Los Angeles, CA
Industry trade shows
JUNE 2014 Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show is complete with women’s and children’s apparel and accessories in all categories and price ranges. Los Angeles Fashion Market Show Date: Jun 8-11 Management: California Mart Association 110 East 9th St. Los Angeles, CA 90079 Tel: 800/225-6278 Fax: 213/630-3797 www.californiamarketcenter. com Location: California Mart, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Women’s and Children’s apparel and accessories in all categories and price ranges. New England Apparel Club Show Date: Jun 8-11 Management: New England Apparel Club Inc. Tel: 781/326-9223 Fax: 781/326-6892 www.neacshow.com Location: Royal Trade Plaza, Marlboro, MA Est. Exhibitors: 400 Est. Attendance: 2,000 Profile: Representatives of the women’s wholesale apparel industry will be exhibiting. The printwear Show Show Date: Jun 12-14 Management: National Business Media
P.O. Box 1416 Broomfield, CO 80038 Tel: 303/469-0424 Fax: 303/469-5730 www.nbmshows.com Location: Indianapolis Convention Center, Indianapolis, IN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Print wear and digital graphics. The printwear Show Show Date: Jun 12-14 Management: National Business Media P.O. Box 1416 Broomfield, CO 80038 Tel: 303/469-0424 Fax: 303/469-5730 www.nbmshows.com Location: Indiana Convention Center and RCA Dome, Indianapolis, IN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Apparel for custom print retailers. Licensing International Show Date: Jun 17-19 Management: Advanstar Communications 440 Wheelers Farm Rd. Milford, CT 06460 Tel: 203/882-1300 Fax: 203/882-1800 www.licensingshow.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 1,000 Est. Attendance: 12,000
4 3 • M A Y 2 0 1 4
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F O R U M
Profile: This is a show where licensors and licensees, manufacturers and retailers in consumer product category come together to search for the next retail sensation. Dallas Women’s/ Children’s Apparel & Accessories Market Show Date: Jun 18-24 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter. com Location: International Apparel Mart, Dallas, TX Est. Exhibitors: 3,000 Est. Attendance: 20,000 Profile: This spectacular showcase offers some 14,000 lines of apparel and accessories for women and children. Fashion Market of Northern California Show Date: Jun 22-24 Management: San Francisco Design Center 2 Henry Adams St., #450 San Francisco, CA 94103 Tel: 415/328-1221 Fax: 888/350-1486 www.fashionsanfrancisco. com Location: San Mateo Event Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A
Industry trade shows
JUNE 2014 Profile: Apparel and accessories will be on display by the Golden Gate Apparel Association.
Business California Accounting & Business Show Show Date: Jun 2-3 Management: Flagg Management, Inc. 353 Lexington Ave. New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Los Angeles Hilton Hotel (LAX), Los Angeles, CA Est. Exhibitors: 100 Est. Attendance: 1,200 Profile: CPA, business and financial solutions, accounting and business systems & services, computer accounting systems, tax software and more. ASUG - Vendor Fair Show Date: Jun 3-5 Management: Smith, Bucklin & Associates, Inc. 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/644-6610 www.asug.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 225 Est. Attendance: 7,000
Profile: Educates members on SAP products.
Atlantic Design and Manufacturing Show Show Date: Jun 10-12 Management: Canon Communications, LLC 11444 W Olympic Blvd., #900 Los Angeles, CA 90064 Tel: 310/445-4200 Fax: 310/445-4299 www.canontradeshows.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show specializes in both the design and manufacturing of products. Licensing International Show Date: Jun 17-19 Management: Advanstar Communications 6200 Canoga Ave., 2 Fl. Woodland Hills, CA 91367 Tel: 818/593-5000 Fax: 203/593-5020 www.licensingshow.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: 1,000 Est. Attendance: 12,000 Profile: This is a show where licensors and licensees, manufacturers and retailers in consumer product category come together to search for the next retail sensation.
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Society for Human resource Management Annual Conference M & Exhibition A Show Date: Jun 22-25 Y Management: Society for Human 2 Resource Management 0 1800 Duke St. 1 4 Alexandria, VA 22314 Tel: 703/548-3440 Fax: 703/535-6490 www.shrm.org Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 700 Est. Attendance: 12,000 Profile: This conference is designed for individuals who share an interest in human resource management and professionals who are committed to their future.
Electronics
F O R U M
ASUG Vendor Fair Show Date: Jun 3-5 Management: IDUG Headquarters 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/321-6881 Fax: 312/321-6688 www.sapandasug.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 225 Est. Attendance: 7,000 Profile: Educate members on SAP’s global direction.
Industry trade shows
JUNE 2014 FMI 2014 Show Date: Jun 10-13 Management: Food Marketing Institute 2345 Crystal Drive Suite 800 Arlington, VA 22202 Tel: 202/452-8444 Fax: 202/429-4519 www.fmi.org Location: McCormick Place, Chicago, IL Est. Exhibitors: 300 Est. Attendance: 6,000 Profile: Displays of automation from the food industry will be featured. E3 Expo Show Date: Jun 11-13 Management: IDG Expositions, Inc. One Exeter Plaza Boston, MA 02116 Tel: 508/424-4853 Fax: N/A www.e3expo.com Location: Los Angeles Convention Center, Los Angeles, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Computer show featuring gaming and computer technology.
Food & Beverage Dairy and Deli Bake Show Date: Jun 1-3 Management: International Dairy-Deli Bakery Association 636 Science Drive
Madison, WI 53711 Tel: 608/310-5000 Fax: 608/238-6330 www.iddba.org Location: Colorado Convention Center, Denver, CO Est. Attendance: 7,000 Profile: Innovative products and services for the dairy, deli, and bakery departments in the super market industry are the highlights of this show. United Fresh Annual Convention and Expo: Fresh Fruit and Vegetable Show Show Date: Jun 10-13 Management: United Fresh Fruit and Vegetable Association 1901 Pennsylvania Ave NW #1100 Washington, DC 20006 Tel: 202/303-3400 Fax: 202/303-3433 www.uffva.org Location: McCormick Place, Chicago, IL Est. Exhibitors: 250 Est. Attendance: 5,000 Profile: This annual show features products and services related to distribution, sale packaging, and transportation of fresh produce as well as other food items. Annual Convention of Tenn. Grocery Association Food & Fill-up Expo Show Date: Jun 12-14 Management: Tennessee Grocers Association 1838 Elm Hill Pike, Ste. 136 Nashville, TN 37210
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Tel: 615/889-0136 Fax: 615/889-2877 www.tngrocer.org Location: Music City Center, Nashville, TN Est. Exhibitors: 240 Est. Attendance: 3,500 Profile: New products and services in the food industry will be featured. retail Confectioners International Convention Show Date: Jun 16-20 Management: Retail Confectioners International 1807 Glenview Rd., Ste. 204 Glenview, IL 60025 Tel: 847/724-6120 Fax: 847/724-2719 www.retailconfectioners.org Location: Hyatt Regency, St. Louis, MO Est. Exhibitors: N/A Est. Attendance: N/A Profile: Retailers and manufacturers of chocolate and other confectionary treats. Worldwide Food Expo Show Date: Jun 21-24 Management: Food Processing Machinery & Supplies Association 1451 Dolly Madison Blvd. #200 McLean, VA 22101 Tel: 703/684-1080 Fax: 703/548-6563 www.am-fe.ift.org Location: Morial Convention Center, New Orleans, LA Est. Exhibitors: 400 Est. Attendance: 12,000
Industry trade shows
JUNE 2014 Profile: Manufacturers of food beverage and dairy processing and packaging machinery, supplies and services. Southwest Foodservice Expo Show Date: Jun 22-23 Management: Texas Restaurant Association 1400 Lavaca Austin, TX 78767 Tel: 512/457-41-Fax: 512/472-2777 www.swfoodexpo.com Location: George R. Brown Convention Center, Houston, TX Est. Exhibitors: 1,000 Est. Attendance: 30,000 Profile: This annual largely attended show features educational workshops concerned with a wide range of foodservice topics. The Bar & Wine Show Show Date: Jun 28-29 Management: RDP Group 30 Tower Lane Avon, CT 06001 Tel: 860/677-0094 Fax: 860/677-6869 www.rdpgroup.com Location: Jacob. K. Javits Convention Center, New York, NY Est. Exhibitors: 300 Est. Attendance: N/A Profile: Sponsored by Bartender Magazine, this show comprises of everything related to the bar and nightclub industry.
Gourmet Housewares Show Show Date: Jun 29-Jul 1 Management: George Little Management 10 Bank St., Ste. 1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6180 www.specialtyfood.com Location: Jacob Javits Convention Center New York, NY Est. Exhibitors: 900 Est. Attendance: 9,000 Profile: This show offers cutlery, cookware, tabletop, electronics, gadgets, kitchen textiles and gourmet foods. International Fancy Food & Confection Show - Summer Show Date: Jun 29-Jul 1 Management: National Association for the Specialty Food Trade 120 Wall St., 27th Floor New York, NY 10005 Tel: 212/482-6440 Fax: 212/482-6459 www.specialtyfood.com Location: Washington Convention Center, Washington, DC Est. Exhibitors: 2,000 Est. Attendance: 26,000 Profile: This show specializes in gourmet and other specialty foods, products and related equipment.
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Gifts & Variety
M Kansas City Gift Show A Y Show Date: Jun 6-9 Management: 2 Kansas City Gift Mart, Inc. 0 6800 West 115 St. 1 Overland Park, KS 66211 4 Tel: 913/491-6688 Fax: 913/491-1279 www.giftmartofkansascity. com Location: Kansas City Gift Mart, Overland Park, KS Est. Exhibitors: 250 Est. Attendance: 6,000 Profile: Temporary exhibits in conjunction with permanent exhibits featuring many handcrafted product lines such as giftware, fine art, seasonal décor, collectibles and more Norton’s Gift & Variety Show Show Date: Jun 7-9 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 500 F Est. Attendance: N/A O Profile: Will feature R apparel, jewelry and U other related items. M
Industry trade shows
JUNE 2014 Minneapolis Gift Show Show Date: Jun 8-10 Management: Minneapolis Gift Mart 10301 Bren Rd. W Minnetonka, MN 55343 Tel: 800/626-1298 Fax: 612/932-0847 www.mplsgiftmart.com Location: Minneapolis Gift Mart, Minneapolis, MN Est. Exhibitors: 130 Est. Attendance: 3,000 Profile: This show features gifts for all occasions from toys to house wares and more. Dallas International Gift & Home Accessories Show Show Date: Jun 15-21 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter. com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: 500 Est. Attendance: 14,000 Profile: This show focuses on retail buyers and owners shopping for gifts and gift related items. Charlotte Gift, Jewelry and Housewares Show Show Date: Jun 28-30 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152
Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and more.
Home & Housewares Fort Lauderdale Home Design & remodeling Show Show Date: May 30-Jun 1 Management: Home Show Management Corporation 1450 Madauga Ave., #301 Coral Gables, FL 33146 Tel: 888/353-3976 Fax: 305/667-3266 www.homeshows.net Location: Broward County Convention Center, Ft. Lauderdale, FL Est. Exhibitors: 450 Est. Attendance: 100,000 Profile: Home furniture accessories, decorating, remodeling, interior design, architecture and more services and products on display. Will County Home Show Show Date: Jun 7-8 Management: Tower Show Productions, Inc.
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800 Roosevelt Rd., Bldg. A, Ste. 109 Glen Ellyn, IL 60137 Tel: 800/949-4611 Fax: 630/469-4811 www.homeshowevent.com Location: Inwood Sports Complex, Joliet, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: All types of home and house products and services will be exhibited at this show. National Lawn & Garden Show Show Date: Jun 10-12 Management: NLG Show P.O. Box 1771 Monument, CO 80132 Tel: 719/488-0226 Fax: 719/488-8168 www.nlgshow.com Location: Crown Plaza Hotel, Denver, CO Est. Exhibitors: 250 Est. Attendance: 4,000 Profile: It is a construction, decorating and renovation show for kitchen, bath, doors, windows, heating, airconditioning and landscaping. Dallas International Gift & Home Accessories Market Show Date: Jun 18-24 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter. com
Industry trade shows
JUNE 2014 Location: Dallas Market Hall, Dallas, TX Est. Exhibitors: 400 Est. Attendance: 14,000 Profile: Manufacturers of home furnishings and related items display their products to retailers and other buyers. Charlotte Gift, Jewelry & Housewares Show Show Date: Jun 28-30 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Park Expo, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a wholesale trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and much more.
Jewelry & Accessories The JCK Luxury Show – Las Vegas Show Date: May 27-Jun 2 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4800 Fax: 203/840-4804 www.jcktoronto.ca Location: Mandalay Bay, Four Seasons, Elite Enclave,
Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only.
AGTA Las Vegas Gem Fair Show Date: May 29-Jun 2 Management: American Gem Trade Association P.O. Box 420643 Dallas, TX 75342 Tel: 214/742-4367 Fax: 214/742-7334 www.agta.org Location: Mandalay Bay, Las Vegas, NV Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: Largest gemstone trade show in North America. Draws buyers from around the world to see the finest gems in every color Intergem - International Gem & Jewelry Show Show Date: May 30-Jun 1 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.net Location: San Mateo Expo Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A
5 1 •
SHow HoUSED at tHE Park ExPo & ConfErEnCE CEntEr (formErLy tHE CHarLottE mErCHanDiSE mart)
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The Charlotte Gift & Jewelry Show 2014 SCHEDULE June 28-30 September 27-29 December 6-8
GATLINBURG CONVENTION CENTER Gatlinburg, TN 2014 Schedule: June 7-9 September 6-8 November 15-17
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Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world. The JCK Show - Las Vegas Show Date: May 30-Jun 2 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4800 Fax: 203/840-4804 www.jckgroup.com Location: Sands Expo & Convention Center, Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only. Intergem - International Gem & Jewelry Show Show Date: Jun 6-8 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Suburban Collection Showplace Showplace, Novi, MI Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.
Industry trade shows
JUNE 2014 Norton’s Gift & Variety Show Show Date: Jun 7-9 Management: The Norton Shows P.O. Box 265 Gatlinburg, TN 37738 Tel: 865/436-6151 Fax: 865/436-6152 www.nortonshows.com Location: Gatlinburg Convention Center, Gatlinburg, TN Est. Exhibitors: 450 Est. Attendance: N/A Profile: This show will feature a wide variety of jewelry and accessories products displayed by the manufacturers. Intergem - International Gem & Jewelry Show Show Date: Jun 13-15 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Denver Merchandise Mart, Denver, CO Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem – International Gem & Jewelry Show Show Date: Jun 20-22 Management:
International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Reliant Center, Houston, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: Jun 27-30 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Maryland Fairgrounds, Timonium, MD Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: Jun 27-30 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034
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F O R U M
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www.intergem.com Location: Seattle Center, Seattle, WA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. The Charlotte Gift & Jewelry Show Show Date: Jun 28-30 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Park Expo Center, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Large assortment of jewelry and gift products.
packaging
F O R U M
Innovative packaging Symposium Show Date: Jun 10-12 Management: CMP Princeton. 125 Village Blvd., Ste. 220 Princeton, NJ 08540 Tel: 609/452-2800 Fax: 609/452-9374 www.hbaexpo.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 340
Industry trade shows
JUNE 2014 Est. Attendance: 10,000 Profile: New and innovative ideas and designs for the packaging industry shown at this major event. plastec East Show Date: Jun 10-12 Management: Canon Communications 11444 W Olympic Blvd. Los Angeles, CA 90064 Tel: 310/996-9431 Fax: 310/44504299 www.canontradeshows.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: A premiere packaging show for the eastern packaging market.
Sporting Goods Annual Spring Boat Show Show Date: Jun 9-12 Management: Southern California Marine Association 1006 E. Chapman Orange, CA 92866 Tel: 714/633-7581 Fax: 714/633-9498 www.scma.com Location: Fairplex, Pomona, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Boats and boating accessories.
Toy & Hobby Dallas International Gift & Home Accessories Show Show Date: Jun 18-24 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214-655-6100 Fax: n/a www.dallasmarketcenter. com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: General merchandise show. Dallas Toy Show Show Date: Jun 18-24 Management: Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/655-6100 Fax: 214/749-5479 www.dallasmarketcenter. com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: 800 Est. Attendance: 6,000 Profile: This show features gifts, toys, and related items. It is one of the many shows going on under one roof.
5 5 • M A Y 2 0 1 4
8815 NW 33rd Street, Suite 130 Miami, FL 33172 USA Want More Info? Circle #32 on page 11 • www.Vendor411.com
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Forum Workshop
5 8 • M A Y 2 0 1 4
Starting your OWN BUSINESS A Good Idea May a or May ay a Not Be ay a Good Business
F O R U M
the opportunity arose, I took the risk. Whatever the reason, and I have heard many, the only real reason anyone should go into business is to make money. Nothing else counts – not ego satisfaction, not making a difference in the world, not the joy of running your own show – because when there is no income derived from your loyal employees, the satisfaction you derive from a job well done, are by-products of running a profitable business.
There are lots of reasons to start your own business. My reason was that my employer offered me the opportunity. He asked if I wanted to form a partnership with him and turn the typesetting department of his quick-print shop into a separate business. What is a “profitable” business? At the very minimum it is one that pays its bills, in cash, My father had always preached selfand affords the owner a decent standard of employment, even though he was a well-paid living. We’re not talking yachts, Park Avenue corporate executive. “You’ll never get rich working for someone else,” I remember him penthouses, and six month cruises around saying. At one time he thought about going into the world. We’re talking about food, clothing, business for himself. But he had to pay for the shelter, monthly entertainment, and enough lifestyle to which he and his wife had grown income so that you never have to look over accustomed. So he remained a loyal corporate your shoulder in fear of bill collectors. Enough employee. Since I don’t remember my father income so you (and your family, if applicable) ever saying much more than that, I suppose it can sleep nights and look forward to what each took on some internal importance to me. When day brings.
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F O R U VISIT WWW.SCENTED.COM to check out our entire line of OILS, OIL BURNERS & PLUG IN AROMA LAMPS! M Want More Info? Circle #39 on page 11 • www.Vendor411.com Finely crafted using 24k gold plating or chrome, along with austrian crystals, these night lights will light up any room with their brilliance.
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FORUM Workshop WORKSHOP Forum 6 0 • M A Y 2 0 1 4
How Much Will You Need to Make?
�
Your age, needs and responsibilities make this a variable amount. If you are between eighteen and twenty-five years of age, and “just starting out,” a small apartment, a stocked refrigerator, a weekly trip to a fast food joint with a date, and money left over for an occasional movie is probably “enough.” If you are twenty-five to thirty-five and have worked for a number of years, you have probably acquired some furniture and an automobile. Perhaps you are a couple and have incurred new expenses, like a house payment, child care, or medical
care. Yo Y u will need more money to “get by.” Once you reach thirty-six and realize that you have about thirty years left to prepare for retirement, you will want to afford all of the above, plus a plushy annual vacation, and to save and invest a bunch of money for retirement. In Salt Lake City thatʼs at least $30,000 a year without kids and $40–50,000 a year with kids. In New Y rk City itʼs more Yo than double that amount.
continued..
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6 1 • M A Y 2 0 1 4
F O R U M
FORUM Workshop WORKSHOP Forum
6 Deduct from that salary figure your estimated 2 value of “amenities.” Is managing your own • time, working your own hours, taking Monday off, having a no-smoking office worth something M A to you? Probably. Put a dollar amount on that Y and subtract it from what you feel you must earn. Yo Y u will pay a price when you are self-em2 0 ployed: insecurity, long hours, high Social Se1 curity taxes. Put a dollar amount on those too, 4 and decide how much you must earn to make it worth your while to be in business for yourself. Then set a deadline by which you expect to earn that amount. It is unlikely that you will earn what you want – what you are worth – soon. Starting a new business requires an investment in both money and time. No formula exists to help you know how long it will take to earn what you want, if your business succeeds. But you can take an educated guess.
This educated guess is part of the research you should do before you start your business. Now that you have decided what you are worth, itʼs time to take a look at the product or service you intend to sell to the public. Yo Y u must determine if it has a value. Yo Y u must find out if people are willing to buy what you want to sell, and if you can make money selling it for that price.
W wort rth? you wor you yo continued...
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FORUM Workshop WORKSHOP Forum 6 4 • M A Y 2 0 1 4
RESEARCH Business textbooks contain a lot of information about how to do market research. Basically, you should survey people and find out if they want a product or service, how often they will use it, what they are willing to pay, how far they will travel to obtain it, etc. The problem with that type of formal research is twofold:
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it is very expensive to do this type of research. Large companies with large research and development budgets do it all the time; it doesnʼt always work.
Small businesses rarely do survey research. Something else happens that takes the place of a formal study and produces the same, if not more accurate, information. This is experience. Of the twenty people Iʼve interviewed (for publishing magazine articles) who started new businesses, three started based on a hobby, four turned a part-time avocation into a full-time career and business, one stumbled upon the idea and make it work, and eleven worked for someone else in the same or a similar line of people donʼt know what they want or work. Among those businesses, four employ how much they are willing to pay for two generations. something when you survey them; and continued..
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FORUM Workshop WORKSHOP Forum 6 6 •
WHY DO SO MANY PEOPLE TURN A JOB INTO SELF-EMPLOYMENT?
M A Y 2 0 1 4
The best reason is that they have something upon which to base a decision. By working for someone else, you are, in a way, doing market research. Yo Y u can see if people come into your employerʼs place of business, what they buy, how much they spend. And, most important, you can hear what they complain about. Then you can decide if you can do it better and make money doing it.
A FEW CASE HISTORIES
Guy Lester, owner of The Ringmaker, a custom jewelry shop, worked as a manager for Heritage Keepsake Diamonds. When the company he worked for declared bankruptcy (Chapter 11) and later sold out, he was offered a new position with the takeover company. Guy says that prompted him to start his own company. He decided he could do a better job for himself. He and a partner started in a 100-year-old house as jewelry manufacturers. When a retail location became available in a new section of a mall downtown, Lester and partner Paul Chapman obtained a loan from the eleventh bank they tried. When the money ran out, the pair spent nights in sleeping bags on the floor of their new store to make an inventory. continued..
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FORUM Workshop WORKSHOP Forum
Iʼve only interviewed one (successful) business 6 8 owner in the past two years who ended up in • business by accident. Charlie Hastingsʼ fatherin-law bought a roll-top desk and asked Charlie M to take it apart and figure out how it was made. A Y The attempt was futile, but the timing was perfect. The man who had sold the roll-top wanted 2 0 to sell his business. Hastings was a sheet metal 1 worker by trade. Luckily, the company came 4 with a loyal employee who knew the art of rolltop desk construction, and Charlie was in business. He did learn the art. One can speculate that his ability to work with his hands enabled him to learn another craft. But running a business was foreign to Charlie. Competition from T iwan made him change his product, for a Ta short time, to veneer-top models. Not happy with what he was doing, Charlie went back to producing only solid oak desks and marketing
them to business people who can afford custom-made, quality furniture. Wood Revival Furniture now has more demand than it can fill. A custom designed, one-of-a-kind roll-top desk costs $6,000 and may take up to three months to complete.
Charlieʼs business is limited by time. There are only so many desks he can make if each one takes three months to produce. Furthermore, it will not be as easy for Charlie to sell someone elseʼs time as it is for Marie Cavanaugh or Mike Mihlberger. Not many people have the talent, patience, or willingness to learn to make roll-top desks. Itʼs hard, messy, and somewhat hazardous work. continued..
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What did he do differently than the original 7 0 business? Guy specialized in custom-made jewelry and only had one store. John Felt, the • original owner of Keepsake, had a large invenM tory of manufactured pieces, purchased with A Y bank loans at high interest rates. Furthermore, “investors” had induced him into opening fifteen 2 0 stores based on the success of his first. When 1 John asked for the cash the investors had 4 promised, he discovered that the only investment they had ever planned to make was advice (which is usually the case.) Rhett Barney, owner of Frankly My Dear, a designer-label womenʼs clothing resale shop, worked for a similar business. He sold womenʼs clothing for fifteen years before he opened his own business. He knew his market well and noticed that women who buy better dresses tend
to by new items frequently. He concluded that a lot of fine merchandise was hanging in closets. So, when he started, he called his former customers (he had kept a list over the years as do most professional retail salespeople) and asked them if they would like to sell their “old” dresses on consignment. “I went to some of their homes,” he says, “others brought things to me: garbage bags full. As the word spread at social functions and bridge clubs, it snowballed.” Most of his inventory was less than six months old. He also added market samples to his line, and he carried accessories, both used items and those produced by continued.. local designers.
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Judy Harris, owner of Classy Lady, a womenʼs fashion store, worked for a similar womenʼs shop that closed. When her employer quit, Judyʼs husband suggested that she start her own business. The lease on the mall space where she had worked was available. So she took the risk. Only two-thirds of the inventory she ordered that September for Christmas sales actually arrived. But she says her first season was “OK. I had the advantage that this was a clothing store before, and since itʼs in a mall location, people just stumbled in.” Five years later, she had two mall stores. Her clothing is high fashion, and her prices are directed toward the medium income woman. She attributes her success to one-on-one service, something she learned from her former employer, she says, and repeat business.
Barney also put his ex7 2 perience in visual display to use in his own • business. Unlike most M resale shops where cusA Y tomers have to push garments along bars 2 0 and dig for bargains, 1 Barney artfully draped 4 Ralph Lauren, Charles Jourdan, Halston Ultrasuede, and Argenti dresses over chairs and displayed slacks, shirts, and skirts on clothing stands. He said a willingness to put in long hours overcame an initial lack of capital.
continued...
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Judy says her most successful salespeople 7 4 help their customers find pieces that coordinate with previous yearsʼ purchases. She has built • her business on the concept that todayʼs M women are interested in “investment dressing.” A Y Judy, Rhett, and Guy did the easiest and 2 cheapest type of market research. They sim0 1 ply learned by doing. None of them set out to 4 be self-employed. But they gained certain skills and used their intelligence to recognize what their employers were doing to make money – and what more they could do. They had access to other information that encouraged them to go off on their own. They knew how much inventory costs, appropriate markups for their industries, where and how to promote their businesses, how and from whom to buy supplies or merchandise. They knew for a
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I had the numbers (monthly income and exyour job, try it part7 time. When your av6 penses.) As part of my job, I kept track of time and billing. I knew that the typesetting “busiocation is producing • ness,” with my partnerʼs two print shops as its as much income as M only customers, would generate an income I your full-time job, A then quit your job Y could live on. In fact, I would get an automatic $100 raise. That raise would cost me a $7,000 and build your busi2 investment – half of our estimated value of the ness. While friends 0 may want to buy 1 companyʼs assets. I would be paid back in the 4 first year, doing the same work I was already your handicrafts or doing. Essentially, I was willing to work for photographs, that free for less than one year to have part owndoes not necessarily ership in a business. mean that the general public will – that you can make a living off it. Remember, when you sell a There are other, more risky ways to start a busi- hobby, you sell your own time, and there are ness. For instance, if you have a hobby you are only twenty-four hours in a day. Yo Y ur income is particularly adept at and your friends buy what limited by the number of items you can produce you make, you might want to start a business and the hourly rate you charge for each piece. based on that. Proceed slowly. Before you quit continued..
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7 For example, a strip of tatted lace takes me 8 three days of bus rides to produce. I donʼt think • anyone would pay the $5.00 I might charge to justify my time. (Thatʼs $5.00 an hour.) After all, M wages are lower in the Far East, so how could A I compete? The trick is to sell someone Y elseʼs time. 2 0 1 Marie Cavanaugh started 4 making chocolates for Christmas gifts. Then she taught the women at her church how to dip chocolates to sell at church fundraisers. The project was so successful, she and her husband George spend much of their time traveling to neighboring towns in
South Dakota to market their products. Neighboring towns were between 50 and 225 miles away! So, they moved their family to Bountiful, Utah and opened a candy factory and retail store in 1972. By 1987, the company employed seventy-three full- and part-time employees and had four company-owned stores and four department store outlets. Marie and George Cavanaugh did the best kind of research. They knew they could hire other people and pay a good wage, and still sell their chocolates for a profit. The Cavanaughs left a 1,000-acre ranch because the chocolate business held a more promising future.
continued..
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Carrie Bissellʼs experience is similar. A flight at8 0 tendant at the same time, Carrie had a strong • interest in aerobics. She didnʼt just “do” aerobic exercises, she studied physiology and came to M understand muscles and how they work and A Y what types of movement are useful for the development of which muscles. At first, her inter2 0 est was strictly personal. Then she decided to 1 give classes when she had the time. With just 4 a classified ad and answering machine attached to her home telephone, she attracted students to her basement aerobic classes. As the aerobic movement caught on and demand went up, Carrie made the move to a studio, but kept her flying job so she could afford to pay the rent no matter what happened. Her message machine continued to fill classes. Eventually, she began to take leaves of absence to teach twelve to fifteen classes a week in advanced
aerobics. When flight delays made it impossible to get back to Salt Lake for the classes, Carrie had to make a career decision. She followed demand and by 1987 employed sixteen instructors who teach beginning, intermediate, and advanced aerobics. Carrie still teaches, but since she is selling someone elseʼs time, she has been able to devote more of her own talent and energy to video production and personalized instruction. By the time Carrie made the move from hobby to business, she knew that people, lots of people, were willing to pay money to learn what she had to teach. continued..
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She expanded and finally created a successful 8 2 business by finding other people who could also teach. They make a good salary, and she • makes a handsome income. M A Y Going into the family business is the best head start 2 anyone could ever hope for; 0 1 most offspring resist the idea. 4 It must be human nature (in the USA) to prove that “one can make it on oneʼs own.” Afterward, the children come back to work in the family business. What better source of information could anyone ask for than the help, guidance, advice, and financial backing of oneʼs own par-
ents. Robert Hale manages one of his parentsʼ five Hallmark card shops. Merlyn Neff Olson manages her parentsʼ floral business. Her grandmother Retta sold flowers from her garden in the 1930s. Mike Mihlberger drew on his experience working for his fatherʼs retail typesetting company to start his own office supply business, after six years of working an assortment of jobs not related to office products, attending college, and traveling the world. Unlike his fatherʼs business, Mikeʼs Office & Things carries an assortment of both practical and whimsical office equipment and accessories. continued..
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Candy dipping and clerking in an office supply 8 4 store are easier to learn, the supply of available labor is ample, and the amount of money this • type of worker will expect to earn is lower. M Wood Revival Furniture is successful, accordA Y ing to the definition at the beginning of this article. But Mike and Marie have a better chance of 2 0 getting rich. Still, whoʼs to say thatʼs important? 1 Guy falls somewhere in between; he also 4 makes much of his own product. But he has been able to attract people who have learned jewelry making. The time involved in making a ring is days, not months. The available pool of willing and capable labor is ample.
IF YOU CAN’T MAKE A PROFIT
Which leads to the conclusion of this discussion. If it wonʼt sell profitably, forget it. Maybe you can sell your tatted lace trim to friends, but you wonʼt sell enough to make a living. If you have to pay $1,000 an ounce for gold, and the public is only willing to pay $900 for that ounce turned into a handcrafted work of art, you are going to lose money. Or, as happened to me, if your technology becomes outdated, itʼs time to change your product or get out of business, or never start it. For Charlie, foreign competition determined that American-made veneer top desks (produced at USA wages) would not sell.
continued..
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FORUM Workshop WORKSHOP Forum
We live in a world economy to a great ex8 6 tent. Keep that in • mind when you are deciding what busiM ness to start. While A Y Marieʼs Hand-dipped chocolate is less ex2 0 pensive than most 1 imported chocolate, 4 lots of products and services can be manufacturers oversees for less. So if you think you have a wonderful idea because no one else in your town is doing it, look again. Maybe lots of others were doing it and went out of business because of foreign competition. Or, if they were smart, they did the “research” you should do (or learn from) and determined that they could not compete with foreign-made goods, and never started at all.
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How about those one-of-a-kind ideas like the pet rock, Cabbage Patch dolls, and Frisbees? If you come up with one of those, youʼll just have to believe in yourself and the willingness of the American public to spend money on frivolous, fun, or unique ideas. Do it first, do it fast, make your million; and when imports start to resemble your product, move on to the next brilliant idea. Of the above, Frisbees are the only one that has lasted over time. The others were fads. People can get rich off of fads. But the person who markets, distributes, and promotes will make the money – not necessarily the person who did the inventing. What good does a pet rock do you if you only sell it to people in your own town? Yo Y u have to get it in every gift shop in the land, all at once, and advertise it. Just look at the track record.
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FORUM Workshop WORKSHOP Forum
8 Some people go into business because they 8 have always wanted to. They sell things they • know nothing about; they have no idea if anyone will buy what they are trying to sell. Their M prices are too high, more often too low. They A Y lose interest quickly because they expected it to be easy; it never is. Starting a business is like 2 0 writing a good article: you have to be interested; 1 you have to know your subject; and you have to 4 be able to communicate that knowledge and interest to other people. Keep that in mind as you examine yourself and your interests, hobbies, vocation, and for the business you should start.
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FORUM Workshop WORKSHOP Forum
9 The only business I can think of that has almost 0 no start-up cost is panning for gold. All you • need is a pan. But gold panners also make no money until they find gold dust in the stream. M Even the timber operation that supplies Charlie A with his wood has had to invest in expensive Y equipment, hire expensive labor, and plant new 2 0 trees for the ones cut down – so there will be 1 something to harvest in the future. 4
CAPITAL & CASH FLOW
Managing capital and cash flow is even more complex for service businesses. In quick printing, typesetting, and publishing, all of which I have experience doing, the customer receives the product or service and pays upon receipt, or over time. The difference is, in retail the owner invests capital in an inventory that can
:
ion tent
At
stay in the store until someone pays to take it home. With service, the owner must invest not only capital to purchase supplies, but time and labor to produce the end product. If the customer is not satisfied, or bounces a check, the loss is much greater. Yo Y u cannot unmake a magazine or brochure because someone decided not to pay you. Yo Y u canʼt put business cards back on the shelf for someone else to buy. Unlike a couch or a camera, it makes no sense, nor will it generate any future income, if you repossess business stationery. continued..
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FORUM Workshop WORKSHOP Forum
Y u canʼt 9 The loss is total. Yo take ink off paper, or uncut 2 • business cards. And you canʼt get your time back and M use it to produce a product A Y for a paying customer.
2 0 That is why you need capital. It will come from 1 somewhere. Business owners who start with 4 very little money can create working capital by foregoing a salary. If the business you start generates enough cash for you to take home a salary, and you choose not to, in effect you are investing capital in your business. This sounds obvious. But too many businesses are started by people who want to get rich quick. They take home more cash than their businesses can support. They go broke.
Since you need a product to sell, either in the form of goods on the shelf of a retail store, or the cost of producing a service or product, you need money to cover those expenses. I had a camera in my typesetting business that photographically reproduced black and white artwork for printing – a “stat camera.” I bought boxes of film for $100 per 100 sheets. By the time the box was used up, I had made a handsome “profit” on the film, but I had to spend some of that profit to buy the next box, as well as pay rent, phone, and service bills. If I sold a lot of film (in the form of prints) coupled with my other services, I generated sufficient cash flow to keep myself in supplies as well as take home a paycheck.
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FORUM Workshop WORKSHOP Forum 9 4 •
DON’T RUN YOUR BUSINESS ON CREDIT
M A Y
THE REASON MANY BUSINESSES GET INTO TROUBLE IS THEIR SUPPLIERS LET THEM.
2 0 1 So it goes. If you publish a magazine, you have 4 to pay photographers, typesetters, printers, perhaps a mailing service. It doesnʼt matter if those people are subcontractors or are on your payroll, those are your expenses. If your customers pay over time, you will have half of your money when the contract to place an ad is signed and half after the magazine is printed and distributed. But you still have all those costs of doing business, whether or not you are able to collect all those receivables.
Credit is the way Americans buy things. It is also the way many businesses try to stay in business. I felt too nervous asking my suppliers to wait more than the thirty days they agreed to wait for their money. At times I went without a paycheck for thirty days so I could keep my bills current. But my debts were relatively small – always less than actual monthly income. That means I was running a successful business.
continued..
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9 6 • M A Y 2 0 1 4
But if you are starting from scratch, trying to build a clientele, you will probably spend more money up front than you take in. Perhaps your suppliers will let you stretch your debts for more than thirty days. Thatʼs fine as long as you can make the payments. But watch out the first time you are late. Y ur suppliers are not in business to be your Yo banker, anymore than you, as a start-up company, want to be a banker for your customers. They need cash, too, to pay their suppliers, their employees, and themselves. Eventually, they will ask you to “pay up” and if you are still taking in less cash than it is costing you to produce your product or service, you will begin to spend most of your time talking to lawyers instead of clients.
TWO RULES GOVERN WORKING CAPITAL:
1. GOOD MANAGEMENT CAN OVERCOME A LACK OF START-UP CAPITAL. 2. CAPITAL CAN NEVER OVERCOME A LACK OF GOOD MANAGEMENT.
Why? Simple: If you are a good manager, you will know when you can and cannot afford to pay yourself. Yo Y u will know when too much debt threatens your business, and you will make the necessary changes to get out of debt by selling more or producing less or increasing productivity. Yo Y u will only make promises you can keep, and you will stay honest.
continued..
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9 8 • M A Y 2 0 1 4
If you are a good manager, given enough time (and it may take years) you will find a way to generate a cash flow that will pay the bills, and you will make your business work – assuming your business is based on “research” and you are in a viable business. Finally, if you are a good manager, and you remain honest and keep payments current, opportunities will open for you. Banks will consider making you loans; investors may find your company an attractive risk. Thatʼs because they will believe that you are in business for the long haul, because you have the ability to make the company succeed.
MONEY MANAGEMENT On the other hand, if you are not a good manager, throwing money into the company will only hasten its demise. Poor managers tend to be shortsighted. They want their boats and cars now. They donʼt make choices based on the bottom line (income, expenses, and profits) . They react to problems out of desperation, rather than calmly handling each situation. And when things get really bad, they lie and they hide. Theyʼre never around to answer the phone when a supplier calls to collect money. Theyʼre never around to answer their employeesʼ questions. They get greedy, forget promises, and start to act as though theyʼre doing everyone a big favor by providing jobs. continued..
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FORUM Workshop WORKSHOP Forum
They let their emotions take over their brains 1 0 and start to make bad choice after bad choice. 0 They start to ask people to invest money, and • they spend so much time looking for investors to bail them out that they forget to do their job. M A Bad managers donʼt sell anymore, or manage. Y They “donʼt have the time.” 2 0 Banks and investors loan money to make 1 money, not to save you. They are not interested 4 in bailing you out. They are interested in putting their money to work so that it generates interest, dividends, or capital gains. If you are going to throw their capital at old bills, then this probably wonʼt happen. When you use their capital to buy supplies or equipment you will use to produce more or better products or services, that you can sell to generate more profits, this becomes an “investment.”
LENDERS & INVESTORS Donʼt look for someone to save you. Donʼt confuse lenders with investors. Lenders demand a fixed return on their money over a fixed period of time. Investors do not. Still, investors will invest if they can expect a return on their money at some future time. If you need money to pay debts, sell your house, your car, your boat first; put that money to work in your business. Turn it around, then look for investors. continued..
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FORUM Workshop WORKSHOP Forum
1 0 2 • M A Y 2 0 1 4
While investors cannot demand repayment like lenders, they will ask for something even more vital to your business – control. Investors are interested in future dividends and capital gains, which they expect will be higher than the interest you would pay a lender. Furthermore, they will want business. If you are asking for a lot of money, expect to give up a lot of control. This can work to your advantage or disadvantage. If you are a good manager, you donʼt need or want the interference. If you are not, and you pick an investor who has a proven track record of successfully running small companies, maybe itʼs
time to relinquish control so that your business can turn around and become more profitable. Base your decision on how well you know yourself and how much you want to trust a stranger. But if you have sold everything you own to keep your business afloat, a clearer head might not be a bad idea. Just remember to check the potential investorʼs background as carefully as he or she has checked yours. And put everything in writing. Even if your investor is a close friend or relative, it is best to write down your mutual expectations, responsibilities, and obligations.
continued..
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FORUM Workshop WORKSHOP Forum 1 0 4 •
RAISING CAPITAL
isnʼt that taking a risk on someone elseʼs management ability? Yo Y u bet it is! Why not take the same (perhaps less) risk on your own ability to manage.
M How do you raise capital? Look to yourself first. A Even if you do get a bank loan, youʼre more Professional money managers examine a comY likely to find a banker who will lend you money panyʼs product, income pattern, and manageY u should invest in yourself in the 2 if you believe in yourself and your business ment ability. Yo 0 idea enough to spend your own money. Per- same way. Thatʼs why so many of the business 1 people I have 4 haps you have some cash saved, or have interviewed come into an inheritance. based their businesses I hear lots of people say, “But I canʼt spend that on their own money. I have to save it for retirement.” True; professional but what did you plan to do with that money bebackground. tween now and when you retire? Invest it, I hope. If youʼre the type to stuff money in a mattress, youʼre not the type to run a small business. If you would buy stocks or mutual funds, continued..
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FORUM Workshop WORKSHOP Forum
They recognized their own skill, and felt they could do at least as well as their former employers. Their former employers paid their salaries; so those businesses had to do at least well M enough to meet payroll (which must be paid A first; bills are second, but a close second), just Y to keep the doors open. 2 0 But, you say, 1 youʼve al4 ways spent everything youʼve ever e a r n e d . Y uʼre young Yo and just starting out and have never made an in1 0 6 •
F O R U M
come to save. Bankers wonʼt even talk with you. There are other ways. Look first to relatives – mothers and fathers, for example. Just tell them you want to take a chance; show them the same facts and figures you would show a banker. Put in writing that the money is a gift, not an investment or a partnership interest (unless you all agree to do it that way). Then use that money to keep yourself and your business alive while you build your cash flow. Friends may invest in your business. This gets complicated. If you use this source for capital, make certain your friends understand they are taking a risk, there are no guarantees, and they donʼt get to run your company.
continued in next issue ...
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This MonTh’s
Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95
Internet 11 LAWS OF INTERNET BRANDING Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00
FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95 SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95
MAKING MILLIONS ON THE INTERNET Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95
F O R U M
BUSINESS VALUATION Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY A business. order no. 1-58062952-0 $19.95
BUSINESS MANAGEMENT Lay your foundation, build your team and manage your money with this 350-page business guide. Covers every aspect of management. order no. 1-58062540-1 $19.95
THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95
HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00
Closeout of the Month SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT L 5 CoPiEs to single buyer.
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Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market. Order No. SM-S ...Swap Sample ...$7.50 Order No. SM-SUB ...Swap 1 Year ...$30.00 ADVERTISING SPACE AVAILABLE
Closeout News
The Leading Monthly Source for Closeouts and Surplus Merchandise!
A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits. Order No. CN1 - Closeout News - Sample Copy ...$10.00 Order No. CNS - Closeout News - 1 Yr (12 Issues) ...$60.00
Retailers Forum
Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feaForum ture merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you. Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE
SoloMayoreo
Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE
ADVERTISING SPACE AVAILABLE
Trade Magazines
Monthly Newspaper for Hispanic Retailers
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BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada. Order No. REP- Sales Rep Dir. $69.95
USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees. One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market. Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95
Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried. Order No. TOY - - $29.95
ADVERTISING SPACE AVAILABLE
Dollar Store Merchandise Guide
USA Closeout Directory
The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must! Order No. DSM- Dollar Store $29.95
Dollar Store Location Guide
Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout DirectoO ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More! Order No. 4 - Closeout Directory - $29.95
Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00
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Business Directories
d, How to Fin ker Sell and Bro Surplus and Liquidated Goods
Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95
Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95
Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95
Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95
Holiday Merchandise Wholesalers & Manufacturers
Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95
Business Directories
Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95
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Wholesale Gift Guide
USA Mail Order Catalogs
A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG Gift Guide $39.95
Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. Order No. 321 $200.00
ABC Event Directory F O R U M
New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $350.00
BUCKS FOR BLING
Accessories Sourcing Directory
The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories. Order No. 121 $150.00
Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it. Order No: 122 $100.00
Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs. Order No. ABC $24.95
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Business Directories
APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00
Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00
Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743 $125.00
RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475
Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories. Order No.FI 103 $ 150.00
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Apparel Business Directories
Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and — —and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.
Leather Goods
• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95
Household
• Appliances • Furniture • Craft Items • Lamps • Fans • Kitchenware • Cookware • Hardware • Alarms • Timers • Luggage • Bar Accessories • Bathroom Items • Gardening Order No. 110...$29.95
Packaging
This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes. Order No. 121...$29.95
Fabrics & Accessories
• Piece Goods • Textiles • Haberdashery • Design/Styling • Equipment • Packaging/Labeling. Order No. 122...$29.95
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Leading Trade Directories Now Available to American Retailers
Apparel
•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95
Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95
Optical
• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95
Electronic Components & Parts
Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment. Order No.120...$29.95
Toys
B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control. Order No. 114...$29.95
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Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95
Jewelry
• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95
Footwear
• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages
Electronics
• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95
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LEGAL DEPARTMENT Protect Yourself From Business Lawsuits
How To Save Money on Legal Fees
This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career. Order No. 0-68485267-5 223 pages (Hdcvr) $23.95
A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system. Order No. 2598 240 pages $12.95
Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business. Order No. 176 Hdcvr $24.95
“A blockbuster book that tells you almost more than you ought to know”
The Partnership Book
The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined. Order No. 0-87337-141-0 $39.95
How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654
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The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more. Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies. Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. Order No. 82 204 pages $11.95
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F O R U M
FORUM PUBLISHING CO. 383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com
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