Retailers Forum April 2015 Mobile

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VOL. 34 NO. 12 APRIL 2015

Spring Has Sprung! RS E N AN B N K O T ADS C I L C ELEC ING C I R IN S P / .com

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• Wholesale Merchandise For Your Store • Retailing News • Attracting New Shoppers • Hottest Products • Upcoming Trade Shows


Want More Info? Circle #53 on page 11

• www.Vendor411.com


oys • apparel • jewelry • housewares • incense • e-cigs

Suppliers 24/7

• perfumes • earrings • candy • electronics • sportswear •

books • handbags • sunglasses • accessories • DVD movies

• novelties • caps • charms • watches • knives • furniture

• smoking accessories • footwear • gifts • supplies • socks

• sheet sets • jeans • tools • electronics • liquidations •

closeouts • collectibles • pet products • toys • apparel •

ewelry • housewares • incense • e-cigs • perfumes • earrings

• candy • electronics • sportswear • books • handbags •

sunglasses • accessories • DVD movies • novelties • caps •

charms • watches • knives • furniture • smoking accessories

• footwear • gifts • supplies • socks • sheet sets • jeans •

ools • electronics • liquidations • closeouts • collectibles

• pet products • toys • apparel • jewelry • housewares •

www.RetailersForum.com

ncense • e-cigs • perfumes • earrings • candy • electronics

• sportswear Info • books • handbags • sunglasses • Advice • Wholesale Sources• accessories

• DVD movies • novelties • caps • charms • watches •

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This is a Buying Guide for

RETAIL STORE OWNERS Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

How To Use This Directory ☛

Locate the products that interest you. See our product directory located on pages 6 & 7.

Make direct contact with advertiser. Most will have catalogs and price lists for you.

Order your merchandise, which will be shipped directly to your store.

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 5


ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

ADVERTISING

DVA INC. . . . . . . . . . . . . . . . . . 2870

FORUM AD RATES . . . . . . . . . . . 09

EVERYTHING CLOSEOUTS . . . . .86

Dress-Up =

Profits!

Light Up Without Lighting Up! LIGHT E CIG

see our ad on page 111

More Money the Second Time Around! Recycled Clothes see pg 82 & 83

CREDIT CARD PROCESSING

www.EXScredit.com Sales So Bright with Our Shades!

See Our ad on Page 61

ROCK CONCERT T-SHIRTS Pretend you were there! Page 58

Does anybody read these? CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to

GLOBAL SHOP VEGAS Las Vegas, NV

APRIL 2015

See our ad on page 32

APPAREL 1 STOP WHOLESALE . . . . . . 82/83 599WHOLESALE.COM . . . . . . . 04 6BUCKSHIRTS.COM. . . . . . . . . . 88 ALABAMA SOCKS. . . . . . . . . . . 117

EZ DROPSHIP. . . . . . . . . . . . . . . . .32 GET THAT WHOLESALE . . . . . . 118 INMAR . . . . . . . . . . . . . . . . . . . . . .57 ME HAIR . . . . . . . . . . . . . . . . . . . . .74 PRICEMASTER CORP. . . . . . . . . .26 RAMSONS IMPORTS . . . . . . . . . 33

BACKSTAGE FASHION . . . . . . . . 58

RUSH SUPPLERS . . . . . . . . . . . . . .26

BLANK TEES. . . . . . . . . . . . . . . . . 80

SMARTEST BARGAIN . . . . . . . . . .65

BOUTIQUE CLOSEOUTS. . . . . . . 91

STRIPS . . . . . . . . . . . . . . . . . . . . . .26

CLOTHINGWARE . . . . . . . . . . . . 85

TOP TEN WHOLESALE . . . . . . . 120

ERAZORBITS . . . . . . . . . . . . . . . . 31

WESTERN EXPRESS . . . . . . . . . . .21

FASHIONABLE SALES. . . . . . . . 107 FLIRTY WHOLESALE . . . . . . . . 100

BOOKS

HEAVENLY SUITS . . . . . . . . . . . . 18

AUCTION DIRECTORY . . . . . . . . .99

KARMA CIRCLE. . . . . . . . . . . . . . 67

CLOSEOUT DIRECTORY. . . . . . . .35

SCARF WAREHOUSE . . . . . . . . 103 STYLE IN FASHION . . . . . . . . . . . 20 STYLISH PLUS . . . . . . . . . . . . . . 108 UIN DEALS . . . . . . . . . . . . . . . . . 113 USACOSTUMERS.COM . . . . . . . 32

ASSORTED ITEMS AUCTION FINDER . . . . . . . . . . . . 62

CLOSEOUT NEWS . . . . . . . . . . . . .27 INTERNATIONAL SOURCES . . 121 SALESMAN’S GUIDES. . . . . . . . . .54 TRADE BOOKS. . . . . . . . . . . . . . 122 TRADE SHOW DIRECTORY . . . . .53 WHOLESALE SOURCES . . . . . . . .81

CANDY SWEET WHOLESALERS . . . . . . 114

BEAN WHOLESALERS . . . . . . . . 72 DD BULK . . . . . . . . . . . . . . . . . . . . 93

CELLULAR

DINO DROPSHIP . . . . . . . . . . . . . 87

CELLCITY.BIZ . . . . . . . . . . . . . . . .79

DOBA DROPSHIP . . . . . . . . . . . 110

WHOLE-CELL . . . . . . . . . . . . . . 109


#1 BUYING GUIDE FOR RETAIL STORES! CREDIT CARD PROCESSING

FOOTWEAR

79 SOUTH CHINA . . . . . . . . . . . . 23 COOL GLOWING . . . . . . . . . . . . 115 NOVELTY SELLER . . . . . . . . . . . 105 SNEAKER CLEARANCE. . . . . . . 131 WHOLESALE SELFIE STICKS . . . 68

GREETING CARDS

DISPLAY/SUPPLIES & SERVICES CC WAREHOUSE . . . . . . . . . . . . 116

HANDBAGS

RC VARIETY. . . . . . . . . . . . . . . . 119

SPECIAL FEATURES

FB CAMPAIGNS. . . . . . . . . . . . . . 92 FORUM ADVISORS . . . . . . . . . . . 20

INCENSE

READER RESPONSE . . . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . . . 14

MYSTICAL MOMENTS . . . . . . . . 60 TRADE SHOW CALENDAR . . . . . 36

FUNDING OFFICES . . . . . . . . . . . 76 VD IMPORTERS. . . . . . . . . . . . . . 64 WHAT’S HOT . . . . . . . . . . . . . . . . 12 JPI DISPLAYS. . . . . . . . . . . . . . . . 30 KWIK INC. . . . . . . . . . . . . . . . . . . 84 MEGA-U-BID . . . . . . . . . . . . . . . 94

NFIB ENROLL. . . . . . . . . . . . . . . . 75

JEWELRY/ ACCESSORIES

Accept Credit Cards At Your Business. www.NOAMB.com See Page 59

FORUM AT ASD VEGAS . . . . . . . 16

E-STORE BUILDER . . . . . . . . . . . 66 SJT ENT. . . . . . . . . . . .BACK COVER FORUM WORKSHOP . . . . . . . . . 56 E STORE SIGNS . . . . . . . . . . . . . . 69 HOTPRODUCTS.BIZ . . . . . . . . . . 13 E-STORE SITES . . . . . . . . . . . . . 102

2.7¢ Long Distance! FORUM123.COM

R/C TOYS

BAG CLOSEOUTS . . . . . . . . . . . . 71 SOARING RC . . . . . . . . . . . . . . . . 96

HOME & HOUSEWARE

Advertise in

See Page 9

PET PRODUCTS

POPULAR GREETINGS . . . . . . . . 28 SJT ENT . . . . . . . . . . . .BACK COVER

EXP MERCHANT . . . . . . . . . . . . . 90 EXS CREDIT . . . . . . . . . . . . . . . . . 59

NOVELTIES

Looking Thru Rose Colored Sunglasses

Sunny Trading See Page 19

DROPSHIP TO PROFITS!

SUNGLASSES CTS SUNGLASSES . . . . . . . . . . . . 61 PR SUNGLASSES . . . . . . . . . . . . . 22

1000’s of Items

See our ad on page 110

SUNNY TRADING . . . . . . . . . . . . 19 WHOLESALERS: PROMOTIONAL REWARDS. . . . 98 BODY CANDY HQ . . . . . . . . . . . . 89 Increase Your Sales By Advertising Here! PROTECTION PLANS . . . . . . . . . 86 BUND JEWELRY. . . . . . . . . . . . . . 77

TRADE SHOWS

631-754-5000 SETON SIGNAGE . . . . . . . . . . . . 112 FTH WHOLESALE. . . . . . . . . . . . . 29 ASD VEGAS SHOW . . . . . . . . . . . 43 HOWDIE PARTNER! VACATION PROMOS . . . . . . . . . 34 HIPWHOLESALE.COM . . . . . . . . 97 ATLANTIC CITY SHOW. . . . . . . . 22

INT’L. JEWELRY. . . . . . . . . . . . . . 49 MAHONE ASSOCIATES . . . . . . . DROPSHIPPERS MIAMI MERCHANDISE SHOW . JEWEL CLEARANCE . . . . . . . . . 106 DD BULK . . . . . . . . . . . . . . . . . . . . 93 NORTON’S SHOWS. . . . . . . . . . . JUDEE K CREATIONS . . . . . . . . . 30 DINODROPSHIP.COM . . . . . . . . 87 OFF PRICE SHOW . . . . . . . . . . . . DOBADROPSHIP.COM . . . . . . 110 MADLY DEEPLY CO.. . . . . . . . . . 18 TRADE SHOW CALENDER . . . . . EZ DROPSHIP. . . . . . . . . . . . . . . . 32 MYFAVORITEBEADS.COM . . . . 73

E-CIGARETTES BUCK NAKED (AFG) . . . . . . . . . . 02 LIGHT E CIG . . . . . . . . . . . . . . . . 111

SHAKE WHOLESALE. . . . . . . . . . 78

47 18 47 39

Thar’s Money in Western Accessories

WESTERN EXPRESS See Our Ad on Pg. 21

36 VISIT FORUM ON THE INTERNET

View our latest books at

VIDEOS & DVD’S DVD BUNDLE . . . . . . . . . . . . . . . 104

www.bizbooks.org

Be In The Know! PG 53

LIGHTERS

WATCHES & CLOCKS

LOGIC WHOLESALE . . . . . . . . . . 95 EAST WEST TRADING . . . . . . 24/25 TIME WHOLESALERS . . . . . . . . 101

Trade Show Directory All Shows For 2015

www.forum123.com


ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 200,000 Page Views Monthly Online Reach

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

magazine indispensable to their buyers. Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us. In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 200,000 page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com

Page 8 APRIL 2015 | FORUM PUBLISHING MAGAZINE PAGE 8 MARCH 2015 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com


BONUS TRADE SHOW DISTRIBUTION 2015

retailers

JANUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

Biloxi Wholesale Show California Gift Show Orlando Gift & Variety Show Philadelphia Gift & Variety Show Seattle Gift Show St. Louis Gift Show Value Price Expo, NY Windy City Gift Show FEBRUARY

Louisville Gift Show Off Price Specialist Show San Francisco Gift Fair MARCH

ASD Las Vegas Show Boston Gift Show Charlotte Gift Show Norton’s Gift & Variety Show Oklahoma City Wholesale Show Portland Gift Show APRIL

Hawaii Merchandise Expo Miami Wholesale Show Minneapolis Gift & Variety Show MAY

Charlotte Gift & Variety Show National Stationery Show Off Price Show NY Value Price Expo, Atlantic City JUNE

Dallas Gift & Variety Show Norton’s Gift & Variety Show

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

JULY

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

California Gift Show Oklahoma City Wholesale Show Philadelphia Gift & Variety Show San Francisco Gift Show Windy City Gift Show AUGUST

ASD Las Vegas Show Biloxi Wholesale Show Ft. Lauderdale Gift & Variety Show Louisville Gift Show Off Price Specialist Show Orlando Gift Show Seattle Gift Show St. Louis Gift Show SEPTEMBER

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at over 50 trade shows

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 200,000 monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com

Charlotte Gift & Variety Show Hawaii Gift Show Las Vegas Gift & Resort Show Miami Wholesale Show Norton’s Gift & Variety Show OCTOBER

Galveston Gift & Variety Show Gulf Coast Gift & Variety Show Los Angeles Cash/Carry Show Minneapolis Gift & Variety Show Portland Christmas Show Portland Gift & Variety Show Seattle Christmas Show NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo IGES Pigeon Forge Show Norton’s Gift & Variety Show Ocean City Gift & Variety Show San Francisco Christmas Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.


FROM THE PUBLISHER BRING ON THE

warmer weather and Spring! Retailers are ready to thaw out their stores after a frigid winter and start decorating for spring and Easter. MY favorite line for the last decade has been that I hope all of our April showers will be of coins and bills falling into our cash registers. After a long hard winter everywhere in the country, the shoppers are as anxious to get out and spend as us retailers are having them do it. MARKET stability has returned and been strong since the start of this year. The markets are doing well and even our nemesis WalMart has jumped the shark and increased employees wages without being forced to. That extra income will circulate into the markets fast and hopefully those employees who are now a little flusher will do some buying outside of WalMart! WITH every new season new merchandise comes into the markets. As a retailer you need to get rid of the winter doldrums by sprucing up your selling space to make it inviting and embracing of the spring season. Bright and cheery is the keyword to attract shoppers and get them in the spending mood. AND please don’t just dust off your inventory and keep it on the shelves.

If you have merchandise that has not moved, make it move by deep discounting it. If you have an entire back-room filled with your buying mistakes, sell them off to a closeout company or donate to charity for the deduction. Stale inventory is money-losing for your business. RIDE the wave of the “shop local” trend. As more shoppers take to the streets to enjoy the nicer weather your business needs to attract them to come in and browse. Work with your local chamber of commerce or civic association to entice local shoppers to stay local. PLANT the seed (spring pun intended) that if locals don’t patronize the local stores there will be no local stores and that will effect the chemistry of the entire town. MAKE sure that you keep on top of new trends - magazines like ours and the internet make that easy. Keep on top and you will stay on top. SPEAKING of being on top, our company will celebrate it’s 34th Anniversary next month and our May issue will have some special features. Please join us for the celebration.

>> ON-LINE SOURCING The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

34

Years

1981-2015 RETAILERS FORUM is published monthly at $30/year USA, $75/year foreign. Entire contents copyright ©2015 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.


retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL ❒ 01. 1 Stop Wholesale ❒ 02. Backstage ❒ 13. Erazorbit Shirts ❒ 16. Karma Circle

CREDIT CARD PROCESSING

❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38. EXS Credit ❒ 68. NOAMB.com

DISPLAYS/SUPPLIES

❒ All Advertisers in

DISPLAYS/SUPPLIES

❒ 06. JPI Displays

ELECTRONIC CIGARETTES

❒ All Advertisers in

ELECTRONIC CIGARETTES

❒ 53. Buck Naked

FOOTWEAR

INCENSE

❒ All Advertisers in FOOTWEAR ❒ 37. 79 South China

❒ All Advertisers in INCENSE ❒ 41. Mystical Moments

GENERAL & VARIETY

JEWELRY & ACCESSORIES

❒ All Advertisers in

GENERAL & VARIETY

❒ 11. DVA Inc. ❒ 03. East West Trading ❒ 20. Inmar ❒ 21. Pricemaster ❒ 07. Ramsons ❒ 26. VD Importers ❒ 12. Wholesale Selfie Sticks

GREETING CARDS

❒ All Advertisers in

GREETING CARDS

❒ 50. Popular Greetings

HOME & HOUSE

❒ All Advertisers in

HOME & HOUSE

❒ All Advertisers in

JEWELRY & ACCESSORIES

❒ 14. FTH Wholesale ❒ 18. Int’l Jewelry ❒ 19. Judee K ❒ 05. MyFavoriteBeads.com ❒ 08. Madly Deeply Co.

SUNGLASSES

❒ All Advertisers in SUNGLASSES ❒ 30. CTS Sunglasses ❒ 36. PR Sunglasses ❒ 32. Sunny Trading

WESTERN ACCESSORIES

❒ All Advertisers in

❒ 04. SJT Wood Plaques

WESTERN ACCESSORIES

❒ 48. Western Express

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

POPULAR GREETINGS 1-800-505-5514 www.populargreetings.com

For more information, contact:

www.whole-cell.com Whole-Cell.com

Your 1-Stop Shop for Cell Phones & Accessories

CELL PhonE SPECiaLS

*Prices subject to availability

Brand New Dual SIM Quad-Band World Cell Phone - Red

Brand New Dual SIM Quad-Band World Cell Phone - Silver

Brand New 2.8” Touch Screen Cell Phone Black

Brand New 2.8” Touch Screen Cell Phone Silver

Brand New Dual SIM Quad-Band Qwerty Phone

$19.99

$19.99

$29.99

$29.99

$23.99

CELL PhonE aCCESSoRiES Bluetooth

MeMory Cards

Car Chargers

Batteries

travel Chargers

leather Cases

holsters

handsfrees

For more information, contact:

FORUM PUBLISHING Whole-Cell.com www.Forum123.com 1-800-635-7654

GREET MORE PROFIT!

IN every segment of merchandise there is what I call a “sleeper.” It is a product that everyone knows about and sees all the time but have no idea how profitable the item can be.. I am talking about greeting cards. We all buy them and they are getting even more popular as e-cards end up in people’s spam folders and are becoming out of vogue.. HERE’S the best part about greetings cards from Popular Greetings. They sell beautiful foil and embossed cards for every possible occasion that retail from $1-$4 for just 25 cents. It is like a license to print money for your store. Gift stores need to have a greeting card display and Popular Greetings makes it easy with fast selling assortments, displays and even free shipping for online orders over $100. It is a no-brainer. You need to sell cards and Popular Greetings is the place to call.

RING UP SALES

CELLULAR is always a strong category and for many retailers or online sellers finding a reliable resource to buy wholesale from has been an ongoing challenge. No longer! Whole-cell.com is a full service online wholesaler or everything cellular. They carry a full range of cell phones with specials as low as $19.95 for a dual sim quad band world phone to the latest android phones. All the phones are UNLOCKED and there is no carrier contracts ever required. IN addition to a big line of popular phones, the company has thousands of accessories from bluetooth devices to memory cards, car chargers, batteries, travel chargers, leather cases and holsters and all sorts of handsfree items. If you were thinking about selling cellular phones and accessories, this is your resource.

BUY AT AUCTION

ONE of our most popular books lately has been the Auction Buyers Directory. This is the definitive guide to auctions that tells you what and where in all 50 states. Auctions are a great way to purchase merchandise for your business as well as houses, boats, cars, jewelry and real estate. THE great part about this reference book is that you are given information about many different types of auctions followed by the names, addresses and phone numbers for the auction programs so you can get on the buyers lists free. Most auction websites and books make you pay additional to get this information, but in the Auction Buyers Directory you are given everything right up front with nothing else to purchase. This directory is available for only $39.95 and shipping and can be purchased online at: www.ForumBooks.com.

Page 12 APRIL 2015 | FORUM PUBLISHING MAGAZINE


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www.HotProducts.biz • Hottest Wholesale Items • Updated Monthly • Easy-to-read and use • Website Links

Another innovative idea from

FORUM PUBLISHING COMPANY

1-800-635-7654

forumpublishing@gmail.com All Wholesale – All The Time®


Counterfeiting Crackdown Continues

MOST shoppers know that when they are being offered a luxury brand item at a price too good to be true, it is usually a counterfeit item. Oftentimes where the shopper is being offered the item for sale is a good indication of whether the item is legitimate or not. Perhaps a street vendor pulling a Louis Vuitton purse from underneath his shirt would be a good clue that this bag is not authentic. MANY counterfeit merchandise dealers have become very well versed in the process of manufacturing and packaging fake goods. Many of the counterfeit items are sold through very elaborate and professional websites which in many instances trace back to China. We are told by the customs enforcement agents that the items are not only inferior but can also be dangerous. WE all know that many of the fakes originate in China. This magazine did a story last month on Alibaba, which just became a publicly traded company on the stock market. We wondered how a publicly traded company could have sellers on their site with counterfeit goods. Alibaba has been diligently working on closing down the counterfeit shops on their site and we learned this month that a staggering 90 million listings were taken down because they were suspected of offering counterfeit goods. 90 million! And policing the site has so far cost Alibaba over $160 million. BOGUS websites and counterfeit goods sold via legitimate websites have become a $350 million problem and is a growing one. Shoppers want to get bargains and whether inadvertently or intentionally end up buying counterfeit merchandise. Surveys have shown that many buyers innocently buy the fakes believing that they just found the bargain of the century online. WE will see more name brands actively protecting their property and prosecuting violators. So, if you are a retailer, be cautious and if you’re a shopper, nothing sells THAT cheap!

How Obama’s Cybersecurity Plan Will Effect You

MANY store owners and online sellers who have tried to source their own merchandise from overseas know the disappointment of waiting weeks to receive the merchandise and then discovering that it is either inferior quality or worse yet, counterfeit. This has been an ongoing issue for the massive online outfit Alibaba who up until the company went public (and made a fortune) many of their online sellers were blatantly counterfeiting merchandise or selling defective goods. ALIBABA now says that they have been policing their sites and closing down the counterfeiters and dishonest vendors. This is a valiant move and hopefully one that they will be able to accomplish. But, the reality is that China has always had extremely poor quality control on their offerings. Everything from tainted milk that killed many children, to lead paint in toys, poison in dog chews (Petco just announced they are banning treats from China) and poison drywall shipped to new home sites in Florida. While Alibaba should be applauded (they also NEED to do the cleanup) buyers need to beware and deal only with reputable overseas suppliers. They owe it to their shoppers.

Retailing Tidbits

DID you know that 75% of all independent book stores have closed in the last two decades? Sad news that you can’t stroll to your local book seller and have the experience of shopping small. Now it’s Amazon that leads the charge and Barnes and Noble who have been reporting declining sales by the way. BURNT coffee anyone? I’m not a big fan of Starbucks myself but the company has just announced that they are downsizing stores to make a new express format. Small stores and higher prices. SHOPPERS in Venezuela are being fingerprinted at supermarkets to ensure that they are not buying too many of the staple items subsidized by the government. Apparently around 40% of the staples are being bought by the locals and somehow making their way into Colombia and other neighboring countries. Imagine that, capitalism rears itself in the socialist republic.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 APRIL 2015 | FORUM PUBLISHING MAGAZINE


Stay Informed S

urceS for General & variety StoreS www.retailersforum.com

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RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 19


STyle in FaShion inc. WeST-Side deSignS

We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular and Plus Size.

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info@ForumBA.com • www.ForumBA.com Page 20 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Forum Gives Back Forum Publishing Company is proud to support charities that help our communities both locally and overseas. Starlight Foundation www.starlight.org American Red Cross www.redcross.org Little St. Nick Foundation www.littlestnick.org Feed the Children www.feedthechildren.org

We encourage our readers to join us in supporting worthwhile charities that help make our world a better place.


Want More Info? Circle #48 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 21


Want More Info? Circle #36 on page 11 • www.Vendor411.com

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RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 23


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Page 24 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders

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RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 25


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Page 26 APRIL 2015 | FORUM PUBLISHING MAGAZINE


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Want More Info? Circle #14 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 29


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Page 30 APRIL 2015 | FORUM PUBLISHING MAGAZINE


www.erazorbits.com | • Pre-Shrunk Cotton Tees • Long Sleeve Tees • • Hooded Sweatshirts

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RAMSON’S IMPORTS, INC. 5159 Sinclair Road ,Columbus ,OH 43229 3’x 5’ Flags $2.50 Each Min.100 pcs

(614) 846-4447 FAX: (614) 846-4809

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Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 33


FREE WHOLESALE APP FOR SMART PHONES! Our Wholesale Merchandise Sources APP gives you instant access to the country's top wholesalers. Stock your store, online store or flea market booth with the best new merchandise available by finding suppliers quickly and easily. Updates regularly to keep you abreast of the newest products.

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Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654 RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 35


INDUSTRY TRADE SHOWS

MAY 2015

Advertising & Marketing ASI Show - NY Show Date: May 5-6 Management: ASI Shows, Inc. 4800 Street Rd. Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Imprinted specialties and promotional merchandise. Hospitality Design Exposition Show Date: May 13-15 Management: VNU Expositions 1485 Avion Parkway, Ste. 400 Chantilly, VA 20151 Tel: 800/765-7615 Fax: 703/488-2725 www.hdexpo.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: N/A

Est. Attendance: 10,000 Profile: Premier event for Hospitality Design Products and Services working on projects for Hotels, Casinos, Restaurants, Cruise Ships, Country Clubs, Senior Living, Etc.

Recon Spring Convention Trade & Exposition Show Date: May 17-20 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 646/728-3800 Fax: 212/589-5555 www.icsc.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 1,000 Est. Attendance: 2,500 Profile: Distributors and suppliers of real estate products and services for shopping centers will be exhibiting. Book Expo America Show Date: May 27-29 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851

Page 36 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Tel: 203/840-5690 Fax: 203/840-5805 www.bookexpoamerica.com Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: 2,000 Est. Attendance: N/A Profile: This show features all book related products including audio

Apparel Southern Women’s Show Nashville Show Date: Apr 30-May 3 Management: Southern Shows, Inc. 810 Baxter St. Charlotte, NC 28202 Tel: 704/376-6594 Fax: 704/376-6345 www.southernshows.com Location: Nashville Convention Center, Nashville, TN Est. Exhibitors: 325 Est. Attendance: 35,000


SPO NSO RED BY:

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Southern Women’s Show Michigan Show Date: Apr 30-May 3 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 800/849-0248 Fax: 704/376-6345 www.southernshows.com Location: Suburban Collection Showplace, Novi, MI Est. Exhibitors: 250 Est. Attendance: 19,500

The Off-Price Specialist Show

national and local companies on appliances, art, etc.

Show Date: May 3-5 Management: Off Price Specialist Center Brookfield, WI 53005 Tel: 800/734-5810 www.offpriceshow.com Location: Gotham Hall, New York City, NY Est. Exhibitors: 165 Est. Attendance: 5,500

Profile: Off price apparel wholesalers and jobbers featuring men’s and women’s and children’s apparel, hosiery, footwear, gifts, neckwear and accessories. The Imprinted Sportswear Show - Nashville Show Date: May 7-9 Management: VNU Expositions 13760 Noel Rd., Ste. 500 Dallas, TX 75240 Tel: 800/933-8735 www.issshows.com Location: Nashville Convention Center, Nashville, TN Est. Exhibitors: 400 Est. Attendance: 8,000

❑ Please Send 2015 Show Directory PRINTED Book for: $39.95 + $7 Shipping = $46.95 ❑ Please Send 2015 Show Directory via email in PDF Format for: $39.95 Your Name ❑ MONEY ORDER ❑ CHECK ❑ CREDIT CARD Address City/State Email (for PDF)

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RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 37


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Profile: Exhibits at this show range from preprinted active and leisure wear to equipment, textiles and supplies needed to screen-print. There are also workshops showing new techniques in the industry.

The Printwear Show Texas Show Date: May 14-16 Management: National Business Media P.O. Box 1416 Broomfield, CO 80038 Tel: 303/469-0424 Fax: 303/469-5730 www.nbmshows.com Location: Arlington Convention Center, Arlington, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: Print wear and digital graphics.

Surtex Show Date: May 17-19 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 270 Est. Attendance: 5,000

INDUSTRY TRADE SHOWS

MAY 2015 Profile: Surface and textile designers with prints and patterns for all applications decorative fabrics, linens and domestics, apparel and contract textiles, wall and floor coverings, greeting cards, gift wrap and other paper products, tabletop, ceramics will be featured.

Beads and Buttons Show Show Date: May 27-Jun 8 Management: Offinger Management Co. 1100 -H Brandywine Blvd., P.O. Box 3388 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.beadandbuttonshow. com Location: Frontier Airlines Center, Milwaukee, WI Est. Exhibitors: 250 Est. Attendance: 9,000 Profile: Exhibits and classes will be featured during this show. Denver Apparel and Accessory Market Show Date: May 31-Jun 1 Management: Denver Merchandise Mart 451 E. 58th Ave., Ste. 470 Denver, CO 80216 Tel: 303/292-6278 Fax: 303/297-8473 www.denvermart.com Location: Denver Merchandise Mart Complex, Denver, CO Est. Exhibitors: 150 Est. Attendance: 1,000

Page 38 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Profile: Sales representatives for women’s and children’s apparel and accessory manufacturers provide retailers the resources needed for the upcoming season. Stylemax Show Date: May 31-Jun 2 Management: Merchandise Mart Properties, Inc. 200 World Trade Center Chicago, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/527-7782 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: 110 Est. Attendance: 5,000 Profile: This show is aimed toward the apparel and accessory Midwest retail market.

Beauty & Hair Care ABA Edmonton Beauty Show Show Date: May 3-4 Management: Allied Beauty Association 145 Traders Blvd. Unit 26/27 Mississauga, ON L4Z 3L3 Tel: 905/568-0158 Fax: 905/568-1581 www.abacanada.com Location: Edmonton Convention Centre, Edmonton, AB, Canada Est. Exhibitors: 850


Order-Writing. Immediate. Affordable. Fashionable. AUGUST 2015 | Sands Expo |/ Las Vegas August 17-20, 201315-18, | Sands Expo at Venetian Palazzo | Las Vegas

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S PO N SO R ED BY:

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Est. Attendance: 3,000 Profile: This show will feature products and services related to the beauty industry.

Allied Beauty Association Education Hair Dressing Show Show Date: May 3-4 Management: Allied Beauty Association 145 Traders Blvd. Unit 26/27 Mississauga, ON L4Z 3L3 Tel: 905/568-0158 Fax: 905/568-1581 www.abacanada.com Location: Edmonton Northlands Park, Edmonton, AB, Canada Est. Exhibitors: 85 Est. Attendance: 1,000 Profile: Professional beauty show designed for hairdressers and salon owners to view the latest techniques and products in the industry. Private Label Trade Show Show Date: May 19-20 Management: Private Label Manufacturers Association 630 Third Avenue New York, NY 10017 Tel: 212/972-3131 Fax: 212/983-1382 www.plma.com Location: RAI Expo Center, Amsterdam, NE Est. Exhibitors: N/A Est. Attendance: N/A

MAY 2015 Profile: For supermarkets, drug chains, mass merchandisers, food & drug wholesalers, and warehouse clubs to showcase their products.

Premiere Day Spa & Beauty Show Show Date: May 30-Jun 1 Management: Premiere Shows, Inc. 1049 Wille Springs Dr, Suite 1001 Winter Springs, FL 32708 Tel: 407/265-3131 Fax: 407/265-3134 www.premiereshows.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 375 Est. Attendance: N/A Profile: Beauty products and demonstrations.

Business International Trademark Association Annual Meeting Show Date: May 2-6 Management: International Trademark Association 655 Third Ave., 10 FL New York, NY 10017 Tel: 212/642-1700 Fax: 212/768-7796 www.inta.org Location: San Diego Convention Center, San Diego, CA Est. Exhibitors: 80

Page 40 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Est. Attendance: 7,000 Profile: IP related services firms; publishing law journals.

Retail Asset Protection Conference Show Date: May 3-6 Management: Retail Industry Leaders Association 1700 N. Moore St., Ste. 2250 Arlington, VA 22209 Tel: 703/841-2300 Fax: 703/841-1184 www.rila.org Location: Gaylord Palms, Orlando, FL Est. Exhibitors: N/A Est. Attendance: N/A Profile: The foremost industry event for mass retail loss prevention, auditing and safety executives. ASI Show – New York Show Date: May 5-6 Management: ASI Shows, Inc. 4800 Street Rd. Trevose, PA 19053 Tel: 800/546-3300 Fax: 800/546-6381 www.asishow.com Location: Jacob Javits Convention Center, NY. NY Est. Exhibitors: 400 Est. Attendance: 6,000 Profile: Imprinted specialties show. ASUG – Annual Conference Show Date: May 5-7 Management: Smith, Bucklin & Associates, Inc.


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MAY 2015 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/644-6610 www.asug.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 225 Est. Attendance: 7,000 Profile: Educates members on SAP products.

New England Design & Manufacturing Show Show Date: May 6-7 Management: Canon Communications, LLC 11444 W Olympic Blvd., #900 Los Angeles, CA 90064 Tel: 310/445-4200 Fax: 310/445-4299 www.canontradeshows.com Location: Boston Convention Center, Boston, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show specializes in both the design and manufacturing of products. National Association of Realtors Mid-Year Trade Expo Show Date: May 13-14 Management: National Association of Realtors 430 N. Michigan Ave. Chicago, IL 60611 Tel: 312/645-7730 Fax: 312/329-8690 www.realtor.org Location: Washington DC Convention Center, Washington, DC Est. Exhibitors: 150 Est. Attendance: 6,500

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New Jersey Business & Technology Show Show Date: May 13-14 Management: Flagg Management, Inc. 353 Lexington Ave. New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Meadowlands Exposition Center, Secaucus, NJ Est. Exhibitors: 120 Est. Attendance: 1,350 Profile: CPA, business and financial solutions, accounting and business systems & services, computer accounting systems, tax software and more. RECON Spring Convention Show Date: May 17-20 Management: International Council of Shopping Centers 1221 Avenue of the Americas New York, NY 10020 Tel: 732/694-1781 Fax: 212/486-0849 www.icsc.org Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Shopping center management and marketing are displayed at this show along with idea exchange.

Green Manufacturing Expo Show Date: May 22-24 Management: Canon Communications, LLC 11444 W Olympic Blvd., #900 Los Angeles, CA 90064 Tel: 310/445-4200 Fax: 310/445-4299 www.canontradeshows.com Location: Philadelphia Convention Center, Philadelphia, PA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show specializes in both the design as well as the manufacturing of eco friendly items and machinery.

Electronics International DB2 User’s Group Annual North American Conference Show Date: Apr 29-May 3 Management: IDUG Headquarters 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/321-6881 Fax: 312/321-6688 www.idug.org Location: Phoenix Convention Center, Phoenix, AZ Est. Exhibitors: 50 Est. Attendance: 1,700

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 41


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MAY 2015

Profile: Showcases vendors with applications and tools for use in DB2 for MBS/EA, Internet computing, DB2 common server, data warehousing, application development and more.

NetWorld & Interop Las Vegas Show Date: May 3-7 Management: Media Live Intl. Inc. 775 Folsom Street San Francisco, CA 94107 Tel: 415/905-2300 Fax: 415/905-2329 www.voip-news.com Location: Mandalay Bay Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: A complete educational source for solutions in LAN, WAN and enterprise networking. Usenix Symposium on Networked Systems Show Date: May 4-6 Management: USENIX Association 2560 Ninth St., Ste. 215 Berkeley, CA 94710 Tel: 510/528-8649 Fax: 510/548-5738 www.usenix.org/events Location: Marriott Hotel, Oakland, CA Est. Exhibitors: N/A Est. Attendance: 1,300 Profile: System networking, storage, security on a variety of platforms.

ASUG Vendor Fair Show Date: May 5-7 Management: IDUG Headquarters 401 N. Michigan Ave. Chicago, IL 60611 Tel: 312/321-6881 Fax: 312/321-6688 www.sapandasug.com Location: Orange County Convention Center, Orlando, FL Est. Exhibitors: 225 Est. Attendance: 7,000 Profile: Educate members on SAP’s global direction. National Manufacturing Week Show Date: May 7-10 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-5570 Fax: 203/840-9570 www.manufacturingweek. com Location: McCormick Place, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: This premier marketplace is for buyers and sellers of products, services and technologies that support and integrate all manufacturing processes. Cleo Conference Show Date: May 12-14 Management: NCSL 2995 Wilderness Place, Suite 107 Boulder, Colorado 80301

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Tel: 303/440-3339 Fax: 303/440-3384 www.cleoconference.org Location: San Jose Convention Center, San Jose, CA Est. Exhibitors: 100 Est. Attendance: 1,200 Profile: This show features products and services involved in precision measurements and calibration.

MFG4 Manufacturing Conference Show Date: May 12-14 Management: SEMI Global Headquarters 3081 Zanker Road San Jose, CA 95134 Tel: 408/943-6900 Fax: 408/428-9600 www.sme.org Location: Eastern States Expo Center, West Springfield, MA Est. Exhibitors: 1,200 Est. Attendance: 45,000 Profile: Showcasing semiconductor equipment and materials, flat panel displays, water processing. Electronic Distribution Show Show Date: May 12-15 Management: Electronic Industry Show Corporation 222 S. Riverside Plaza, Ste. 2160 Chicago, IL 60606 Tel: 312/648-1140 Fax: 312/648-4282 www.edsc.org Location: Mirage Hotel, Las Vegas, NV


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August 2-5, 2015 | Las Vegas Convention Center | Las Vegas, Nevada March 16-19, 2014 | Las Vegas Convention Center | Las Vegas, Nevada Gift & Toy | Health & Beauty | Fashion & Accessories | Home & Home Décor | Jewelry / Cash & Carry | Value & Variety


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MAY 2015

Est. Exhibitors: 500 Est. Attendance: 4,500 Profile: Manufacturers of electronic components who sell through distribution, distributors and manufacturer representatives.

Location: Denver Merchandise Mart, Denver, CO Est. Exhibitors: 400 Est. Attendance: 8,600 Profile: Featured will be representatives of the food service and lodging industry.

New Jersey Business & Technology Show Show Date: May 13-14 Management: Flagg Management, Inc. 353 Lexington Avenue New York, NY 10016 Tel: 212/286-0333 Fax: 212/286-0086 www.flaggmgmt.com Location: Meadowlands Expo Center, Secaucus, NJ Est. Exhibitors: 150 Est. Attendance: 1,850 Profile: A show to demonstrate and sell their business and accounting products/services.

Association of Operative Millers Technical Conference Show Date: May 4-8 Management: Association of Operative Millers 5001 College Blvd., Ste. 104 Leawood, KS 66211 Tel: 913/338-3377 Fax: 913/338-3553 www.iaom.info Location: Renaissance Palm Springs Hotel and Convention Center, Palm Springs, CA Est. Exhibitors: 125 Est. Attendance: 1,300 Profile: Featured at this conference will be manufacturers and services important to the milling and seed processing industry National Restaurant Association –Hotel & Motel Show Show Date: May 16-19 Management: National Restaurant Association 1200 17th St NW Washington, DC 20036 Tel: 202/853-2525 Fax: 202/853-2548 www.restaurant.org Location: McCormick Place Complex, Chicago, IL

Food & Beverage WestEx -The Rocky Mountain Regional Hospitality Expo Show Date: May 2-3 Management: Colorado Restaurant Association 430 E. Seventh Ave., Ste. 300 Denver, CO 80203 Tel: 303/522-2972 Fax: 303/830-2973 www.coloradorestaurant.com

Page 44 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Est. Exhibitors: N/A Est. Attendance: N/A Profile: This show provides an annual marketplace for the foodservice and lodging industry. Product classifications include food, beverages, food equipment, furniture, uniforms and other related products and services.

NCA All Candy Expo Show Date: May 19-21 Management: National Confectioners Association 8320 Old Courthouse Rd., Ste. 300 Vienna, VA 22182 Tel: 703/790-5750 Fax: 703/790-5752 www.allcandyexpo.com Location: McCormick Place, Chicago, IL Est. Exhibitors: 300 Est. Attendance: 6,000 Profile: Featured at this show will be services and products in the confectionary industry.

Gifts & Variety Southern Women’s Show Nashville Show Date: Apr 30-May 3 Management: Southern Shows, Inc. P.O. Box 36859 Charlotte, NC 28236 Tel: 704/376-6594 Fax: 704/376-6345


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MAY 2015 www.southernshows.com Location: Music City Center, Nashville, TN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Exhibits include food, fashion, fitness, art, home décor, gifts, appliances, photography and more.

The Off-Price Specialist Show Show Date: May 3-5 Management: Off Price Specialist Center Brookfield, WI 53005 Tel: 800/734-5810 www.offpriceshow.com Location: Gotham Hall, NY, NY Est. Exhibitors: 165 Est. Attendance: 5,500 Profile: Off price apparel wholesalers and jobbers featuring men’s and women’s and children’s apparel, hosiery, footwear, gifts, neckwear and accessories. Value Price Expo NJ Show Date: May 3-5 Management: Value Price Expo 2201-D N. Lakewood Blvd. Long Beach, CA 90815 Tel: 877/248-5327 Fax: 877/248-1022 www.vpexpo.com Location: Atlantic City Convention Center, Atlantic City, NJ Est. Exhibitors: 300 Est. Attendance: 10,000

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Profile: Large wholesale variety and general merchandise show, featuring thousands of unique products in hundreds of popular categories.

First Monday & Tuesday Mini Market Show Date: May 4-5 Management Dallas Market Center 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214/672-8421 Fax: 214/749-5458 www.dallasmarketcenter.com Location: Dallas Market Center, Dallas, TX Est. Exhibitors: N/A Est. Attendance: N/A Profile: A gift and home accessories show. Atlanta Gift Immediate Delivery Show Show Date: May 5-7 Management: Americas Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 Location: Americas Mart Atlanta, Atlanta, GA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Featured at this show are displays of glassware, tabletop products, home accents, garden products and more. International Jewelry Fair/ General Merchandise Show Show Date: May 15-18

Management: Helen Brett Enterprises 5111 Academy Dr. Lisle, IL 60532 Tel: 630/241-9865 Fax: 630/241-9870 www.helenbrett.com Location: Ernest N. Morial Convention Center, New Orleans, LA Est. Exhibitors: 600 Est. Attendance: 15,000 Profile: This spring show features distributors, manufacturers and wholesalers of today’s latest fashion jewelry trends and fine jewelry, as well as general merchandise.

National Stationery Show Show Date: May 17-20 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 800/421-3200 Fax: 914/948-6180 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 1,400 Est. Attendance: 20,000 Profile: All sorts of stationary, note paper, pads, pens and envelopes will be exhibited at this show. Sources – Supply Side Show Date: May 17-20 Management: George Little Management 10 Bank St. White Plains, NY 10606

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 45


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Tel: 914/421-3200 Fax: 914/948-6180 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: An expo showcasing worldwide suppliers to the social stationery, giftware and graphic arts industries.

Spree Show Show Date: May 18-20 Management: Pinnacle Publishing 195 Hanover Street Hanover, MA 02339 Tel: 800/936-6297 Fax: 888/213-1857 www.spreeshow.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: Trade show for retailers of giftware and related merchandise to place orders, meet new representatives and find new product lines. This show specializes in Cart and Kiosk vendors needs. Book Expo America Show Date: May 27-29 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-5570 Fax: 203/840-9570 www.reedxexpo.com

INDUSTRY TRADE SHOWS

MAY 2015 Location: Jacob Javits Convention Center, New York, NY Est. Exhibitors: 2,000 Est. Attendance: 30,000 Profile: Products, services and education that supports buyers and sellers of books.

Charlotte Gift, Jewelry and Housewares Show Show Date: May 30-Jun 1 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and more. Beckman’s Handcrafted Gift Show Show Date: May 31-Jun 2 Management: Chicago Merchandise Mart 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 312/527-7560 Fax: 312/527-7981 www.merchandisemart.com Location: Merchandise Mart, Chicago, IL Est. Exhibitors: N/A Est. Attendance: N/A

Page 46 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Profile: Designed for the gift and decorative accessories market. Includes both American and international items.

Chicago Gift & Home Market Show Date: May 31-Jun 2 Management: Merchandise Mart Properties, Inc. 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: n/a www.merchandisemart.com Location: The Chicago Merchandise Mart, Chicago, IL Est. Exhibitors: 950 Est. Attendance: 30,000 Profile: Items for gift and home stores. The Off-Price Specialist Show Show Date: May 3-5 Management: Off Price Specialist Center Brookfield, WI 53005 Tel: 800/734-5810 www.offpriceshow.com Location: Gotham Hall, NY, NY Est. Exhibitors: 165 Est. Attendance: 5,500 Profile: Off price apparel wholesalers and jobbers featuring men’s and women’s and children’s apparel, hosiery, footwear, gifts, neckwear and accessories.

Home & House Wood Flooring Expo Show Date: Apr 28-May 1


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The Charlotte Gift & Jewelry Show 2015 SCHEDULE

May 30 – June 1 September 26 – 28 December 5 – 7

GATLINBURG CONVENTION CENTER Gatlinburg, TN 2015 Schedule June 6-8 September 12-14 November 14-16

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 47


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MAY 2015

Management: NWFA 111 Chesterfield Ind. Blvd. Chesterfield, MO 63005 Tel: 800/422-4556 Fax: 636/519-9664 www.nwfa.org Location: Edward Jones Dome, St. Louis, MO Est. Exhibitors: 100 Est. Attendance: 700 Profile: Manufacturers of ready-to-finish furniture, stains, paints, accessories, retail store software, etc.

Port Alberni Spring Home Expo Show Date: May 1-3 Management: Evergreen Exhibitions, Inc. P.O. Box 574 Parksville, BC Canada v9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: The Alberni Valley Multiplex, Port Alberni, BC, Canada Est. Exhibitors: N/A Est. Attendance: 10,000 Profile: This show will feature home and garden products. Atlanta Gift Immediate Delivery Show Show Date: May 5-7 Management: Americas Mart Atlanta 240 Peachtree St. NW, Ste. 2200 Atlanta, GA 30303 Tel: 404/220-2212 Fax: 404/220-2299 Location: Americas Mart Atlanta, Atlanta, GA

Est. Exhibitors: N/A Est. Attendance: N/A Profile: Featured at this show are displays of glassware, tabletop products, home accents, garden products and more.

National Hardware Show Show Date: May 5-7 Management: Reed Exhibitions 383 Main Avenue Norwalk, CT 06851 Tel: 888/425-9377 Fax: 203/840-9622 www.nationalhardwareshow.com Location: Las Vegas Convention Center, Las Vegas, NV Est. Exhibitors: 3,500 Est. Attendance: 70,000 Profile: Manufacturers of hand and power tools, plumbing and electrical materials, lawn and garden equipment, and more. Parksville Spring Home Expo Show Date: May 8-10 Management: Evergreen Exhibitions, Inc. P. O. Box 574 Parksville, BC, Canada V9P 2G6 Tel: 250/248-4440 Fax: 250/248-0640 www.homeshowtime.com Location: Oceanside Place, Parksville, BC, Canada Est. Exhibitors: N/A Est. Attendance: 8,000 Profile: Home and garden products and services are featured at this public show.

Page 48 APRIL 2015 | FORUM PUBLISHING MAGAZINE

International Contemporary Furniture Fair Show Date: May 16-19 Management: George Little Management 10 Bank St., Ste.1200 White Plains, NY 10606 Tel: 914/421-3200 Fax: 914/948-6088 www.glmshows.com Location: Jacob K. Javits Convention Center, New York, NY Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: This is a showcase for furniture designers. Fort Lauderdale Home Design & Remodeling Show Show Date: May 22-25 Management: Home Show Management Corporation 1450 Madauga Ave., #301 Coral Gables, FL 33146 Tel: 888/353-3976 Fax: 305/667-3266 www.homeshows.net Location: Broward County Convention Center, Ft. Lauderdale, FL Est. Exhibitors: 450 Est. Attendance: 100,000 Profile: Home furniture accessories, decorating, remodeling, interior design, architecture and more services and products on display. Sarasota Home Show Show Date: May 27-29 Management: American Consumer Shows


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RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 49


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22 Jericho Turnpike Mineola, NY 11501 Tel: 888/433-3976 Fax: 516/535-3977 www.acshomeshow.com Location: Robarts Arena, Sarasota, FL Exhibitors: N/A Est. Attendance: N/A Profile: Items and services for home and garden will be exhibited.

Charlotte Gift, Jewelry & Housewares Show Show Date: May 30-Jun 1 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr. #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: 500 Est. Attendance: 7,500 Profile: This show is a wholesale trade show for buyers of gifts, jewelry, house wares, silk flowers, stationery, toys, and much more. Chicago Gift & Home Market Show Date: May 31-Jun 2 Management: Merchandise Mart Properties, Inc. 200 World Trade Center, Ste. 470 Chicago, IL 60654 Tel: 312/527-4141 Fax: 312/379-6116 www.merchandisemart.com Location: The Chicago Merchandise Mart, Chicago, IL

Est. Exhibitors: 950 Est. Attendance: 30,000 Profile: Manufacturers and wholesalers will be exhibiting products for home and gift categories.

Jewelry & Accessories Business to Business Gem Trade Show - Orlando Show Date: May 1-3 Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Osceola Heritage Park, Orlando, FL Est. Exhibitors: 150 Est. Attendance: 1,300 Profile: Specializes in germs, jewelry lapidary equipment and specimens. ** All G&LW shows are wholesale only copy of business or resale certificate required**. Intergem - International Gem & Jewelry Show Show Date: May 1-3 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com

Page 50 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Location: Donald E. Stephens Convention Center, Chicago/Rosemont, IL Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world.

International Fashion Jewelry & Accessory Show Show Date: May 3-6 Management: IFJAG 1486 Stony Lane North Kingstown, RI 02852 Tel: 401/295-4564 Fax: 401/295-0122 www.jewelrytradeshows.com Location: Affinia Hotel, New York, NY Est. Exhibitors: N/A Est. Attendance: N/A Profile: Manufacturers and wholesalers of fashion jewelry merchandise will be exhibiting their latest creations and offerings at this industry show. Business to Business Gem Trade Show - North Carolina Show Date: May 8-10 Management: Gem & Lapidary Wholesalers, Inc. P.O. Box 98 Flora, MI 39071 Tel: 601/879-8832 Fax: 601/879-3282 www.glwshows.com Location: Watauga Festival Center, Franklin, NC Est. Exhibitors: 50 Est. Attendance: 900


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MAY 2015 Profile: This trade show specializes in gems, jewelry lapidary equipment and specimens. ** All G&LW shows are wholesale only copy of business or resale certificate required**.

Intergem - International Gem & Jewelry Show Show Date: May 8-10 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Best Western Royal Plaza, Marlborough, MA Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: May 15-17 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Dulles Expo Center, Chantilly, VA Est. Exhibitors: N/A Est. Attendance: N/A

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Intergem - International Gem & Jewelry Show Show Date: May 25-29 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Mirage Hotel & Casino, Las Vegas, NV Est. Exhibitors: N/A Est. Attendance: N/A Profile: This Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Bead and Button Show Show Date: May 27-Jun 8 Management: Offinger Management Co. 1100 H-Brandywine Blvd., P.O. Box 3388 Zanesville, OH 43702 Tel: 740/452-4541 Fax: 740/452-2552 www.beadandbuttonshow.com Location: Wisconsin Center, Milwaukee, WI Est. Exhibitors: 250 Est. Attendance: 9,000 Profile: Exhibits and classes featuring beads and buttons will be on display. AGTA Las Vegas Gem Fair Show Date: May 28-Jun 1

Management: American Gem Trade Association P.O. Box 420643 Dallas, TX 75342 Tel: 214/742-4367 Fax: 214/742-7334 www.agta.org Location: Mandalay Bay, Las Vegas, NV Est. Exhibitors: 400 Est. Attendance: 10,000 Profile: Largest gemstone trade show in North America. Draws buyers from around the world to see the finest gems in every color

Intergem - International Gem & Jewelry Show Show Date: May 29-31 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640 Fax: 301/294-0034 www.intergem.com Location: Minnesota Fairgrounds, St. Paul,MN Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem show features the largest selection of gems, minerals, and jewelry found all across the world. Intergem - International Gem & Jewelry Show Show Date: May 29-31 Management: International Gem & Jewelry Show, Inc. 120 Derwood Circle Rockville, MD 20850 Tel: 301/294-1640

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 51


S P O N SO R E D BY:

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Fax: 301/294-0034 www.intergem.net Location: San Mateo Expo Center, San Mateo, CA Est. Exhibitors: N/A Est. Attendance: N/A Profile: Intergem shows feature the largest selection of gems, minerals and jewelry found across the world.

The JCK Show - Las Vegas Show Date: May 29-Jun 1 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4800 Fax: 203/840-4804 www.jckgroup.com Location: Sands Expo & Convention Center, Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only. The Swiss Watch Show – Las Vegas Show Date: May 29-Jun 4 Management: Reed Exhibition Companies 383 Main Ave. Norwalk, CT 06851 Tel: 203/840-4800 Fax: 203/840-4804 www.jcktoronto.ca Location: Mandalay Bay, Four Seasons, Elite Enclave, Las Vegas, NV Est. Exhibitors: 2,500 Est. Attendance: 20,000

INDUSTRY TRADE SHOWS

MAY 2015 Profile: Designers and manufactures of fine jewelry exhibit their products and services for the trade only.

The Charlotte Gift & Jewelry Show Show Date: May 30-Jun 1 Management: Charlotte Gift & Jewelry Show 3701 Latrobe Dr #110 Charlotte, NC 28211 Tel: 704/365-4152 Fax: 704/365-4154 www.charlottegiftshow.com Location: Charlotte Merchandise Mart, Charlotte, NC Est. Exhibitors: N/A Est. Attendance: N/A Profile: Large assortment of jewelry and gift products.

Sporting Goods & Recreation Imprinted Sportswear Show - Nashville Show Date: May 7-9 Management: VNU Expositions 13760 Noel Rd., Ste. 500 Dallas, TX 75240 Tel: 800/527-0207 Fax: 214/419-7855 www.issshows.com Location: Nashville Convention Center, Nashville, TN Est. Exhibitors: 400 Est. Attendance: 9,000

Page 52 APRIL 2015 | FORUM PUBLISHING MAGAZINE

Profile: Market categories include ready-to-wear, screenprinted textiles, athletic and other uniforms, preprinted active and leisure wear, advertising specialties including all facets of the screen printing, embroidery/transfer equipment needed to decorate textiles.

Roller Skating Association Convention & Trade Show Show Date: May 10-12 Management: Roller Skating Associations 6905 Corporate Dr. Indianapolis, IN 46268 Tel: 317/347-2626 Fax: 317/347-2636 www.rollerskating.org Location: South Pointe Hotel, Las Vegas, NV Est. Exhibitors: 100 Est. Attendance: 1,000 Profile: Displaying information, products and services for suppliers and manufacturers to skaters and owners of skating rinks. New Mexico RV, Boat & Travel Show Show Date: May 27-29 Management: Royal Productions P. O. Box 4197 Chester, VA 23831 Tel: 804/425-6556 Fax: 804/425-6563 www.agievents.com Location: Albuquerque Convention Center, Albuquerque, NM Exhibitors: N/A Est. Attendance: N/A Profile: Campers and RV’s.


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FORUM WORKSHOP

Getting & Keeping Your Shoppers in ANY Economy

KEEPING EXISTING CUSTOMERS The more you exceed your promise and can afford to do so, the higher the level of satisfaction. Naturally, a follow-up call or contact is important in reestablishing and nourishing the client/customer relationship. • “IN THEIR FAVORS” - Bend your policies in favor of the customer whenever possible. Extend the hours, dates, or lower the rates to accommodate their needs. Wave requirements, restrictions, • UPGRADES - Everyone loves to be treated to and other artificial rules. They are your rules anymore than what they paid for or expected, be it an way, not the customers’. airline seat, hotel room, rental car, piece of carpet• CONVENIENCES - Do whatever you can to ing, lighting fixtures, etc. make it more convenient for the customer. Give • SURPRISES - We all love them, so why not them a free newspaper or coffee. Better yet, give throw in a few for your customers? It can be anythem breakfast or two dinners for the price of one, thing from a complementary drink to an unexpect- etc. Offer 24-hour service, evening hours, or a tolled gift box. free phone number. • EXTRA CARE - (“extraordinary attention”) If • EXPRESS SERVICES - While you may not be you can, go beyond the expected. Carry customers’ able to offer everyone a fast or more efficient service level, if you can eliminate the “line” for your boxes to the car, do an errand or make a reservaVIPs, you will keep them as yours. Pre-authorization for them, etc. continued... Page 56 APRIL 2015 | FORUM PUBLISHING MAGAZINE

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FORUM WORKSHOP tion, boarding, check-in, etc. are the type of express services which allow your customers to do what they really want to day – save time and avoid hassles. The more you can reduce the wait (or better yet, eliminate it) at your point of encounter and provide a hassle free experience, the more repeat customers you will have for your business. Whichever tactic you employ, your motivations and justifications are simple – caring for your customers and increasing revenue. Without these, thee is no profit.

Here Are Some Post-Sell Tactics Which May Help You • The Special Envelope: Present a note or card to the customer about to depart with a personal note and strong incentive to return. For example, “Dear Mr. Important Irving, it was our honor to serve you. As I know your preference

The third set of tactics which support a strategy group relate to the “post-sell” time frame. Consider the last few minutes a customer is with you as a window of opportunity allowing you to retain the customer and have them repeat the purchase process in the near future.

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FORUM WORKSHOP is for the water-view rooms, for your next visit I am reserving the Presidential Suite for you at no extra charge. It also has a lovely water view. We look forward to seeing you soon.” Other Special Envelopes can include discounts, upgrades, or complementary items, etc. • The Unique Offer: You can tie the just-completed purchase to the next one through a unique or strong incentive. For example, “Ms. Lost Lucy, if you will return this card the next time you’re back in the store, I am going to see that you receive a special matching wallet and key case to the purse you just purchased, absolutely free. They will be reserved in your name. Just ask for me or Ms. Helpful, my manager. That’s her signature on the authorization card.” • The Almost Theres: An Almost There works

similarly to an airline frequent flyer program. It rewards the repeat customer and gives a tangible reward to those who “deserve” one. For example, “Mr Junior John, I want to thank you for being our customer again. In fact, because this was your third purchase this year, you only have to buy one more and you will receive the fifth one free.” You can create almost any Almost There to bring a customer back.

Key Points To Keeping Existing Customers • Pre-sell reminders and tactics • Point of encounter delivery beyond the promise • Post-sell “window of opportunity” return motivators continued...

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FORUM WORKSHOP WINNING NEW CUSTOMERS More and more, the battle has become one of market share. What can you do to win new customers? How can you attract new buyers? Where will you get more business from this year? Are there any magical answers? No. However, there are some steps you can take, techniques you can employ, and strategies that work in winning new customers. Winning new customers is usually the result of many steps. Granted, some are fortunate enough to have a new product or service innovation that drives the market to their doorstep. This is the exception. The rule is usually hard work. So let’s examine some methods which might help you in the winning of new customers.

RESEARCH Do you know where your customers are coming from? Do you know the social-economic status? What about their psychological makeup? The more you know about your existing customer, the more clues you have to locate new ones. Profiling continued...

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FORUM WORKSHOP your customers may mean a customer survey, an analysis of addresses, buying demographic data, focus groups, questionnaires, etc. Doing your market research should lead you to the next logical steps: approaches to going after those consumers with similar characteristics who are currently not your customers.

INTRODUCTORY OFFERS Once you have located your new targets, you need to introduce them to your product or services. This simply means almost always having a “special introductory offer.” It doesn’t have to be a discount; however, it could include a price incentive. It

should be a strong enough (or interesting enough) offer to attract someone to want your product or service. What will work for you depends on the market segment, product or service category, etc. In some instances, 50% off, or two-for-ones, are great introductory offers. In other cases, a free gift to first time purchasers is the best incentive. Analyze what has worked for others or in the past for you.

TRIAL OFFERS This is a variation of the introductory offer with a supporting rationale. For example, usually a time frame is presented to create the perception that action must be taken to gain the benefits of this offer. So, the offer might say, “For the next 30 days continued...

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FORUM WORKSHOP ...” Trial offers can range from special prices to free trials. Trial offers can be limited as to the number of people, i.e., “the first one hundred callers” or to a selected market segment or group. Trial offers can be made for both new and existing products.

“Birthday Sale”; and the list goes on. Each type of sale attracts or gives your product or service offering another opportunity to win new customers. The key is to have your own tailored calendar of sales.

SALES

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The oldest method of all – and the most frequently used – is simply to have a sale. We all know merchants who have a variety of reasons for sale in an attempt to attract customers. The reasons for a sale could fill a separate book. Some sales you can have can be tied to the seasons, e.g., “Summer Sale”; “Grand Opening Sale”; occasions, e.g.,

Can you develop a tie-in or link with another product or service that gives you a new source of customers? If you have done your research, you will know certain characteristics of your purchasers. Find a match in another service offering and you found a potential new source of customers. Make a joint offer and share a bigger piece of the pie! continued...

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FORUM WORKSHOP You may benefit with another firm or group of firms to help your brand obtain greater exposure and more awareness with a larger or targeted base of potential new customers Try to select an affiliation with someone who is larger than you or offers a higher quality image. You will benefit either from the numbers or the image association. Both will help you win new customers.

ASSOCIATIONS Involvement by your firm in the right charity, civic, or social entity can bring not only good will, but new customers. For example, I know of one department store which

holds an annual sale for the benefit of a special local charity with a part of the proceeds going to the charity. They picked the right group, one with all the wealthy population behind it, and achieve record sales during the event every year.

STRATEGIC ALLIANCES Strategic alliances between nations with a common interest have changed the world – especially recently. Strategic alliances are also occurring more and more between companies in every industry. So why don’t you team up with a partner(s) with common interests and start driving in new customers? Don’t bother with nonsense networking. Concentrate on who you can really help and who can really help you get business Make a list continued...

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FORUM WORKSHOP of five to ten such groups. Start at the top and get to work.

achieve uniqueness in your product or service category.

UNIQUENESS Look for opportunities to be unique in reaching new customers. Today, you need to break the clutter of offers and stand out from the crowd. One word of caution: don’t stand out because of anything that lowers the perception of your product or service. Stand out for reasons which enhance your product or service offering. Look for ways to make your advertising, direct mail, signage, personnel, delivery of service, packaging, and points of encounter to stand out from the competition. Appeal to the senses with color, pattern, design, or whatever works to

continued...

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FORUM WORKSHOP The most important step you can take is to develop a “new customer attraction plan” which is your blueprint to building a base of new business from the suggested strategies. Your plan to attract new customers needs to be based on research and contain timetables and expected results from the action steps you develop. Measure each one, and keep and repeat what works.

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BENEFITS OF MEMBERSHIP FedEx Discounts • Hotel Savings Card Discount Payroll & Tax Filing • Business Webinars & Resources Individually, you are one independent business. Together, we are an influential group of small business owners. As an NFIB member, you benefit from the purchasing power of all our members combined—that means incredible discounts on services and tools that will help your business grow. Access workers’ compensation and health insurance, shipping, office supplies and

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FORUM WORKSHOP to their bank on weekends other than through an automatic teller. Yet most banks are closed. Some have a few hours on Saturday morning in which they are open. When do you really need a bank? Usually on Sunday! Later on we’ll look at one bank which works harder by staying open late evenings and open Sunday. It is the market share leader, with 17% of its volume occurring when its competitors are closed! Look at every aspect of your operations to see if you are missing the opportunity to take market share. Being an early morning person, I am always amazed by one department store chain that opens for business an hour after its competitors in the same location.

on to their next stop by the time the store opens. The stores that open an hour earlier are simply taking market share by working harder. Examine

I watch other early morning people approach the store and simply go to the competition. In fact, most have spent their money and gone home or

continued...

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FORUM WORKSHOP your business and look for all possible ways to work harder to take market share.

WORKING SMARTER

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Recently, I gave a talk to the customer service department of a large bank in the Midwest. During my talk, I pointed out that while I thought certain aspects of the bank’s practices were outstanding, there was one that I couldn‘t comprehend. For some reason, this bank schedules its ATM (automated transaction machine) maintenance and replenishing between 7:30 and 9:30 a.m. every morning. The bank established this procedure because that is when employees arrive at the various branches – 30 minutes prior to opening. The only problem is that between 7:30 and 9:30 a.m.

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FORUM WORKSHOP Having had this experience three out of five times, and observing others experiencing the same inconvenience and frustration, I thought pointing this out to the bank would help. It didn’t. So I don’t bank there anymore. I use the ATM at another bank right down the street. This bank is just

a bit smarter, and they service their ATMs before 6:00 a.m. They view ATMs as one of their primary services to their customers and one which deserves special attention. They work smarter and take market share. Review your procedures. Were they designed around the traditional work practices or current customers needs? Don’t give in to the old way of thinking – that will only lose your market share. One-up your competition by working smarter.

CREATE MOMENTUM Ever notice how a crowd gathers? Ever notice where they come from? A crowd gathers because of momentum. People want to be part of a success, event, or where others are going. People don’t want to be alone or with the fading entity. continued...

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Is your product or service packaged in line with your target markets? Have you reassessed your look recently? Has your competition changed its packaging? How are they presenting their brand? What do they look like at the point of encounter? Examine everything from their signage to their uniforms. Consider what your consumers will view as better and more attractive. continued...

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FORUM WORKSHOP Brands, products and services fail for many reasons. However, retrospective analysis reveals some common characteristics. THESE INCLUDE: not changing at all, changing too late (after the competition has taken market share or the market share has shifted), and not being offensive and going out after the market.

may be lost forever. Sony did it in electronics, Disney in entertainment, and Embassy Suites caught the lodging industry sleeping. They built the better mousetrap and created a magnificent, momentum-building campaign to capture market share. Look within your product or service category and

If your competitor hasn’t changed and isn’t demonstrating momentum, you have an opportunity to take away a lot of their clients. You see it happen everyday. Look at Toyota and Lexus and what has happened to the other luxury car competitors who didn’t change, repackage, or move with the market. They are trying to regain what

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FORUM WORKSHOP look ahead at what you can do to out-package your competitors. Remember, consumer perception counts as much as reality when going after market share.

SMARTER PRICING Packaging and pricing need to work in synergy. How is your competition attracting callers or customers? How does this compare to your offer? You can take market share by simply having the perceived better offer. Your price may be the same (or even more); what matters is how it is

expressed. With very few exceptions, people respond to the best perceived price. Value is important in the relationship, but price is what motivates change in behavior in today’s marketplace. Here are some examples which may help stimulate your own strategies and tactics with respect to pricing. Think about yourself and your market and which would you call or be attracted to first. Brand A Product & Service Pricing Special Weekend Rate $49.00 per person New York – Los Angeles Fares from $299.00* *Available 9/15–12/15 one way continued...

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FORUM WORKSHOP Brand B Product & Service Pricing $98.00 Sat. or Sun. per room New York – Los Angeles Fares from $598.00* and up *Round trip and date restrictions In the above examples, Brand A and Brand B offer the exact same thing – but the offers are expressed in different ways. What the consumer sees is very different. Given that these companies are in a price-oriented market, it’s easy to see that Brand A’s phone is going to ring first. If the rest of their service is equal to or superior to Brand B’s, they’ll come out the clear winner.

What can you do to price and present your product & service offering in its most competitive perspective?

EMPLOYEE EDGE One of the most powerful forces in the battle to take market share and customers from your competitors is your workforce. Your point-of-encounter employees have both the power of the infantry as well as the ability to wage psychological warfare. Companies that are market share leaders usually have the “employee edge.” Their employees are more motivated, more continued...

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FORUM WORKSHOP customer-service oriented, and more likely to bring you new customers through providing a good first experience for those who are trial customers. Esprit de corp is something customers feel, notice, and remark about to others. Companies become known for their outstanding employees. This employee edge creates a perception of a winner and generates momentum. This momentum also helps attract the best employees (by being such a good place to work) and new customers (because of the great employees). Momentum leads to market share, because your company stands out from the others.

often fail to communicate the fact that it is the customer who pays the employee as a result of the sale. Look within your own practices to see if you have a reward, recognition or incentive procedure for those whose performance is capturing the customers. If your point-of-encounter employees need something to help them help you, provide it.

HOW DO THEY LOOK?

Like an infantry that is victorious in appearance (one-up on the competition), or like a beleaguered battle group? Point-of-encounter people who look To achieve the employees edge, you have to begin good and feel good about their uniforms and work at home. Supervisors and management environment (including employee areas) perform continued...

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FORUM WORKSHOP better. If you want the best performers, you have Recognize that your most valuable asset is the emto attract them, train them, and motivate them on ployee who gives your brand the competitive edge to greatness. You also have to be sure that how the by building customer loyalty through their performance. Recognize it and reward it.

GAINING MARKET SHARE • Examine all opportunities to work harder • Review all procedures to work smarter • Take the customers’ perspective with respect to both of the above • Develop a plan to create momentum • Look at what you can do to out package your competition • Reassess your pricing perception in the marketplace customer sees your employees helps give you the • Do everything possible to support competitive advantage. your employee edge continued...

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FORUM WORKSHOP TECHNIQUES FOR GOOD TIMES & BAD Customer service is always a form of selling. In good economic times when demand is high, you can maximize profit by “selling-up.” “Selling- up” is the term which describes the process of convincing the customer to purchase a higher-priced item, model, etc. When you sell-up, the customer expectation is that you are also going to be providing an even higher level of service. item, model, etc. The caution here is that in the service sector, customer expectations may not be In bad economic times, when demand is low, you lower just because prices drop or extras are added. can still achieve high profits by maximizing volume through various forms of “selling-down.” “Selling- SELECTING AN APPROPRIATE SERVICE down” is the term which describes the process of AND SALES STRATEGY REQUIRES convincing the customer to purchase a lower priced FOCUS ON THE MARKET TRENDS IN continued...

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FORUM WORKSHOP DEMAND-PRICE STRATEGY GRID

DEMAND AND PRICING.

You will need to ask several questions: What poPrice-Demand High Med. Low sition does my brand - product - service occupy in High 1 2 3 terms of the consumers’ current perception? Where Med 4 5 6 is my key competition positioned? What type of Low 7 8 9 price - service do I want to offer and what strategy should I use? How will my existing customers’ Let’s position a brand - product on the grid and disperception change if I change my pricing strategy? cuss strategies related to the economic climate as What strategy will help me attract new customers well as the competition scenario. in view of the current economic - demand forecast? What strategy will help me take market share from DEMAND-PRICE STRATEGY GRID my competition? The following “Demand - Price Strategy Grid” will help answer these questions as well as illustrate some of the selected strategies for selling and service in good times and bad times.

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FORUM WORKSHOP In the above scenario, your brand is in position A, one of the highest priced product - service in a high demand marketplace. The big question is: What direction is the market demand moving? Let’s assume demand is going to drop dramatically with a major recession imminent that will last an indefinite period of time. Then demand would be going from high to low. Now you need to go back to your key questions for more answers. You need to ask yourself: Are my competitors likely to enter into a price war with huge discounts? Will anyone

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FORUM WORKSHOP questions. First, as a result of the economic scenario and changing customer expectations - needs, do I now have new or other forms of competition? For example, is telecommunications a new competitor if I am in the travel business? Is shop-at-home service something I am going to have to compete with now? Second, if I change my pricing and/or service strategy, what will my customers and employees think? What do I need to communicate to both? When and how do I do it? In general, tell your employees first or you will have big problems.

employees do so too) that in bad times, good service attitudes work even better to retain and obtain new customers. Never let your employees confuse a price reduction or sale with an opportunity to reduce service levels. Likewise, even if there is more demand than you can handle, remind all point-of-encounter employ-

We all recognize there is a direct correlation between employee morale and attitudes with economic conditions. Bad times affect just about everyone. So be cautious not to turn your point-of-encounter personnel into a downward spiral with poor communications in such times. We also should recognize (and have our

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FORUM WORKSHOP ees that it is even more critical to provide quality service to avoid losing customers (market share) to your competitors or alternate brands. In essence, service levels should never decrease with pricing nor because of increased demand.

We are now ready to examine some selling and service strategies with respect to good times and bad.

TECHNIQUES & STRATEGIES

techniques, all based on psychological principles to get customers to spend more for what is perceived to be more. These include boasts of having the newest and latest, the longest lasting, the rarest or fanciest, and the attitude that the best costs more. They may also include pitches to ego appeal, prestige associations, and yes, even fear and guilt. Fear and guilt work just great with Lost Lucies and Poor Pauls, especially when they are purchasing for their children. Now, interestingly enough, up-selling need not be limited to good economic times. A lot depends on the customers’ expectations and needs. When to sell-up depends on the customer, competitive strategies, and desired movement in perception for your brand.

UP-SELLING At the points of encounter, be it visual or vocal, up-selling requires developing a technique. Masters of up-selling utilize a variety of Up-selling can work in almost any position on the continued...

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FORUM WORKSHOP grid if your product or service is of a quality per- tion, up-selling, and point-of-encounter strategies. ception. The approach will vary by customer types, actual product - service offering, and constraints of VALUE-ADDED SELLING the competitive environment. In order to up-sell, point-of-encounter employees need to be trained in “rationalizing” techniques. These techniques help the customer rationalize why they should pay more. For example, a Cautious Carol needs to be told “There is no better line product. You may be absolutely sure that everyone will be pleased!” An Important Irving needs to hear that there is no finer product than this one. Up-selling requires careful consideration of your words and visual appearance. For visual appearance – advertising, packages, promotion pieces, displays, and your employees at the point of encounter – take a lesson from the masters: study some of the cosmetic companies. They are masters at percep-

Providing something extra is the simplest definition of Value-Added Selling. This extra takes many shapes and forms such as extended warranties, extra features or amenities, an additional product, accessories, etc. These must be included at the same price in the order to keep the connotation. A good value-added item should have a close relationship with the base product or service. The extra must be of a quality similar to your product or service, even if it is an inexpensive item. For example, Career Cathys and Junior Johns generally like to learn about the value added items, but not at the expense of their request for product detail information. They appreciate the extra when the continued...

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Page 122 APRIL 2015 | FORUM PUBLISHING MAGAZINE

SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer.


Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market. Order No. SM-S ...Swap Sample ...$7.50 Order No. SM-SUB ...Swap 1 Year ...$30.00 ADVERTISING SPACE AVAILABLE

The Leading Monthly Source for Closeouts and Surplus Merchandise! A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits. Order No. CN1 - Closeout News - Sample Copy ...$10.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy! The advertisers are professionals in their fields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you. Order No. RF-S - Sample Copy ...$7.50 Order No. RF-SUB-1 YR (12 issues) ...$30.00 ADVERTISING SPACE AVAIL ABLE

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BUSINESS DIRECTORIES Sales Rep Directory Increase your business and product sales by adding independent sales reps to your organization! It has never been easier to organize a sales force! This newly compiled guide, lists reps in ALL areas and territories. Names, addresses, phone and fax numbers so you can get started right away. Unlike other guides, it clearly outlines the products they handle! Over 150 pages! USA and Canada. Order No. REP- Sales Rep Dir. $69.95

USA Trade Show Directory There are thousands of merchandise trade shows held every year that can hold the key to your business’ success. The Annual Trade Show Directory features complete listings of all major show throughout the United States and Canada. Listings are categorized by industry in an easy-tofollow date order. Listings also include organizers addresses, phone and fax numbers, websites, in addition to detailed descriptions of each show including attendance figures of both exhibitors and attendees. One new connection or product is easily worth the small investment for this powerful directory, which is the most accurate on the market. Industries Induded: • Amusement • Apparel • Beauty/Hair Care •Business • Computers • Electronics • Food • Gifts • Home Furnishings • Housewares Jewelry • Sporting Goods • Toys/Hobbies Order No. 6... Trade Shows $39.95

Toy Importers & Wholesalers This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried. Order No. TOY - - $29.95

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USA Closeout Directory

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must! Order No. DSM- Dollar Store $29.95

Dollar Store Location Guide

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directory shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Retailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More! Order No. 4 - Closeout Directory - $29.95

Brand new, exclusive Directory of over 3,400 Independent Dollar Stores located across the US. We provide you with names, addresses and numbers in easy-use, zip-coded order. This long-awaited Directory is updated annually and represents the most comprehensive listing of independents available anywhere at ANY price! 451 Pages! Available in Book or CD Format Order No. 001 Dollar Store Locations (Book) $150.00 Order No. 001CD Dollar Store Locations (CD) $150.00 Order No. 001D Dollar Store Locations (Book & CD) $200.00

1-800-635-7654

Page 124

Business Directories


d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95

Business Directories

Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

PAGE 125

www.bizbooks.org


Wholesale Gift Guide

USA Mail Order Catalogs

A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG Gift Guide $39.95

Annual Guide to the Licensing World Here is an incredible Directory that guides you through the world of Licensed product merchandising. Need to know who owns a license? Who to contact to distribute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing. Order No. 321 $200.00

ABC Event Directory

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $350.00

BUCKS FOR BLING

Accessories Sourcing Directory

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories. Order No. 121 $150.00

Sourcing For Jewelry Makers Directory Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it. Order No: 122 $100.00

Over 1000 events listed nationally. This book shows fees, attendance and requirements to exhibit at crafts fairs and events. Guide lists events that run through the entire year. Since the discontinuation of “Special Events” this is THE definitive guide to arts and events festivals and fairs. Order No. ABC $24.95

1-800-635-7654

Page 126

Business Directories


APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743 $125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

Apparel Contractors (ASIAN Edition) This up-to-date directory lists apparel and accessory manufacturers, exporters and contractors from countries throughout Asia and the Middle East. All types of woven and knit garments listed and sorted by country, product type, and by brand-name labels they manufacture and export. Factory listings include company info, annual sales, lead times, production capabilities, product types, etc. This directory is a SOURCE GUIDE to find factories to manufacture YOUR own apparel and accessories. Order No.FI 103 $ 150.00

1-800-635-7654

PAGE 127

Apparel Business Directories


Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

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Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes. Order No. 121...$29.95

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1-800-635-7654 Page 128 APRIL 2015

Leading Trade Directories Now Available to American Retailers

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32

| FORUM PUBLISHING MAGAZINE

Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

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LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career. Order No. 0-68485267-5 223 pages (Hdcvr) $23.95

A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system. Order No. 2598 240 pages $12.95

Incorporate Yourself Incorporating your business is simple and can be done without an attorney…saving you hundreds of dollars. This valuable guide is written to de-mystify the mind boggling details and clarifies all strategies involved in your success and the success of your business. Order No. 176 Hdcvr $24.95

“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined. Order No. 0-87337-141-0 $39.95

How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more. Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies. Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. Order No. 82 204 pages $11.95

Legal Department

RETAILERS FORUM MAGAZINE | APRIL 2015 PAGE 129


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