Retailers Forum Magazine October 2022

Page 1

Connecting Wholesalers and Retailers Since 1981 retailers VOL. 42 NO. 6 OCTOBER 2022Happy Halloween
OVER 3,000 RUGS AVAILABLE www.RugProfits.com Over 30,000 rugs from 10 major rug-producing countries: India, Pakistan, Iran, Turkey, Nepal, Tibet, Afghanistan, China, Russia and United States. Our Beautiful North Carolina Showroom ADD RUGS TO YOUR STORE, WEBSITE or FLEA MARKET BOOTH. Big Mark-Ups - Fast Sales Stock or Have Us Dropship Geometric Red Kazak Turkish Rug 1x2 $82...$33 All-Over Floral Red Agra Indian Rug 2x3 $120...$49 Geometric Kilim Reversible Area Rug 3x5 $500...$90 Trellis Transitional Oriental Area Rug $19 – $319 Outdoor/Indoor Floral Modern Machine Made Belgium Oriental Area Rug $24 – $240 Vintage Style Distressed Heat-Set Area Rugs $25 – $262 Trellis Area Rug 3x5 $180...$42 Floral Area Rug 3x5 $180...$42 Contemporary Indo Square Rug 2x2 $150...$46 FREE SHIPPING IN THE USA Page 2 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 3
Want More Info? Circle #07 on page 11 • www.Vendor411.comPage 4 OCTOBER 2022 | RETAILERS FORUM MAGAZINE

Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

1. Check the INDEX on Pages 6 & 7.

Find the Product Category and View the Various Companies.

CLICK on the Company you’re interested in and their Ad Page will Open Immediately.

Found an ad that Interests you and want to know more?

CLICK on the website in the ad and you will open the

website.

on an email in the ad and

send

the Reader Response Banner

CLICK on the banner and it will open up an Inquiry Form.

Companies you want FREE CATALOGS and Info from.

access this FREE Program on Page 11 or www.Vendor411.com directly.

1-800-635-7654

631-754-0630

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 5 This is a Buying Guide for RETAIL STORE OWNERS
FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com CONTACT US: TEL:
FAX:
Email: ForumPublishing@gmail.com CLICK ON BANNERS IN SELECT ADS TO GET FREE CATALOGS/PRICINGWant More Info? Circle #09 on page 11 • www.Vendor411.com INDEX We make it easy to find products and suppliers without having to flip through entire magazine
2.
3.
RESPONDER
1.
company’s
2. CLICK
you can
a message ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. JUST CLICK ON THEM! Many companies are enrolled in our Reader Response Program (Page 11). You can contact multiple companies with 1-CLICK! 1. Find
in an Ad. 2.
3. Select
4. You can also
ADVERTISERS INDEX PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES! Sell to over 60,000 stores through Forum 631/754-5000 DRESS UP FOR PROFITS! Seeouradonpage28 AUGUST 2022OSTUMES YEAR MONEY MAKERS USACostumers.com Every Day’s A Treat! ADVERTISING FORUMADRATES .......... 09 APPAREL 1STOPWHOLESALE ........ 35 28 MEGAUBID ................ 74 RAMSONSIMPORTS ........ 13 SWEETWHOLESALERS ...... 55 TOPTENWHOLESALE ....... 83 BOOKS AUCTIONBOOK ............ 80 www TimeWholesalers comFAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING ALL CREDIT CARDS ACCEPTED WE SHIP WORLDWIDE WHOLESALERS WELCOME FASHIONABLE WATCHES For Men & Women SKMEI9178 CreativitySkull QuartzWatch ForMen $16.99 SKMEI1676SimpleWatches ForMenIP68W/LeatherStrap $15.99 SKMEI1258DigitalSportWatch ForMenW/50mWaterproof $13.99 LiebigL1013JapanQuartz MovementGoldenWatch $13.99 SKMEI1419SimpleStyle WomenQuartzWatches $12.99 SKMEI1123Fashion CasualSportWatch W/StainlessSteelStrap $15.99 SKMEI1463FashionWomen WatchesW/LeatherStrap $14.99 LIEBIGL2004QuartzWatches ForMen $17.99 SKMEI1690 QuartzWatchesForWomens W/RhinestoneDecoration $16.99 SKMEI1722Ladies QuartzAnalogSilicone WristWatch $15.99 SKMEI1703FashionFlowerShape DialLadiesQuartzClock W/30mWaterproof $17.99 SKMEI1704ElegantGirlClock W/JapanQuartzMovement $18.99
ADVERTISERS INDEX PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES! Light Up WithoUt Lighting Up! Sell to over 60,000 stores through Forum 631/754-5000 Start. Grow. Repair. Our specialty is helping small and mid-sized businesses achieve success. Contact us for free consultation. 1-800-433-7002 info@ForumBA.com • www.ForumBA.com LOGIC WHOLESALE see our ad on page 21 Always Be DRESS UP FOR PROFITS! See our ad on page 22 SMALL BUSINESS CONSULTING ForumBA.com Ad on Page 24 OCTOBER 2022 BLING IT ON! HipWholesale.com See our ad on Page 25 Does anybody read these? CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to THE WAITING PERMIT Northport, NY COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! www.USACostumers.com WHOLESALE Costume Club 100’S IN STOCK All Occassions Fast Same Day Shipping Flat Rate Delivery Every Day’s A Treat! H2 E-Cig Round Mouth Atomizer $1.85 E-Case w/2 Cigarettes + 1 USB Charger $10.50 5mL Bottle E- Liquid E-Juice for E-Cig $1.30 SHISHA Zero Nicotine Disposable E-Cig $3.45 Round Mouth E-Cig 3.5ml Atomizer Set w/Coil Heads $3.83 E-Cig kit Includes 1 cig, 10cartridges, Wall, USB, Car Chargers $6.50 Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide We Dropship - Distributors WanteD • Disposables • Atomizers • Kits • E-Cig Batteries • E-Liquids • E-Cig Accessories www.Lightecig.com ADVERTISING FORUM AD RATES . . . . . . . . . . 09 APPAREL 1 STOP WHOLESALE . . . . . . . . . 43 BLANK TEES . . . . . . . . . . . . . 28 BOUTIQUE CLOSEOUTS . . . . . 41 CAPSMITH . . . . . . . . . . . . . . . 19 CLOTHINGWARE . . . . . . . . . 53 DD BULK . . . . . . . . . . . . . . . . 70 FASHIONABLE SALES . . . . . . . . 45 FLIRTY WHOLESALE . . . . . . . . . 26 STYLISH PLUS . . . . . . . . . . . . 27 UIN DEALS . . . . . . . . . . . . . . 63 USACOSTUMERS .COM . . . . . . 22 ASSORTED ITEMS AUCTION FINDER . . . . . . . . . 50 BEAN WHOLESALERS . . . . . . 22 DINO DROPSHIP . . . . . . . . . . 67 DOBA DROPSHIP . . . . . . . . . 35 EVERYTHING CLOSEOUTS . . . 46 EZ DROPSHIP . . . . . . . . . . . . . 32 FIND IT ASIA . . . . . . . . . . . . . 87 MEGA UBID . . . . . . . . . . . . . . 48 RAMSONS IMPORTS . . . . . . . . 04 SWEET WHOLESALERS . . . . . 57 TOP TEN WHOLESALE . . . . . . 81 BOOKS AUCTION BOOK . . . . . . . . . . 80 BUYERS CONTACTS . . . . . . . . 83 CLOSEOUT DIRECTORY . . . . . 84 HIDDEN WEALTH . . . . . . . . . . 82 TRADE PUBLICATIONS . . . 88-94 WHOLESALE SOURCE BOOK . . . 86 CANDY SWEET WHOLESALERS . . . . . 57 CELLULAR CELLCITY BIZ . . . . . . . . . . . . 65 WHOLE-CELL . . . . . . . . . . . . 37 COLLECTIBLES PATTER’S COLLECTIBLES . . . 20 COMPUTERS REFURB SHOPS . . . . . . . . . . 66 CONSUMER ELECT. FIND IT CHINA . . . . . . . . . . . . 73 CREDIT CARD PROCESSING EXP MERCHANT . . . . . . . . . . 51 SNEAKY SAVINGS ON SNEAKERS See Our Ad On PAge 69
#1 BUYING GUIDE FOR RETAIL STORES! VISIT FORUM ON THE INTERNET View our latest books at www.bizbooks.org Metal Plates $27.00 dz $15.00 dz 36 pcBiker Ring $39.00 unit 8” x 12” Metal Signs $39.00 dz Best Friend Necklace $24.00 dz/sets Leather Bracelet $18.00 dz WindSocks $48.00 dz Garden Flags 48.00 dz $24.00 dz 8” x 12” Parking Sign $18.00 dz 1ut/5 dz Mood Rings $33.00 unit $15.00 dz $4.00 each $36.00 ut/72pcs Hat Pins Also sold by the dozen! View our 148 page Catalog online ! www.RIOhio.com Min.Order $150.00 $4.50 Each Metal Sign 12”X18” $5.75 Each $42.00 dz 3’x5’Embroidered Flags $14.00 Each Garden Flags $48.00 dz 3’x5’Embroidered Flags $14.00 Each Playing Cards $18.00 dz Metal Signs $5.50 Each 12”x18” Metal Signs $5.50 Each $7.00 Each $24.00 dz $21.00 dz Belt Buckles $36.00 dz Leather Wallets $5.50 each Patches $18.00 dz $48.00 dz Metal Sign $4.75 each $39.00 dz Belt Buckles $36.00 dz $18.00 dz $18.00 dz Hat Pins $6.00 dz $36.00 dz 5” Patches $36.00 dz $36.00 ut 72 pcs $9.00 dz Tri-Fold $5.00 Each 3pc Magnet $5.25 Each $6.00 dz $21.00 dz $15.50 Each Magnets 3”x8” $18.00 dz $30.00 dz 12” Metal Signs $5.00 Each Belt Buckles $42.00 dz Gigantic Selection of Variety Goods WHOLESALERS: Increase Your Sales By Advertising Here! 631-754-5000 www.BizBooks.org DROPSHIP TO PROFITS! 1000’s of Items Advertise in See Page 9 WE HAVE BUYERS Databases for ALL Industries www.BuyersContacts.com Ring...Ring... Savings for Cell See our Ad on Page 65 See our ad on Page 35 RAMSON’S See our Ad on Page 4 WIND SPINNERS Sells Like A Breeze! DAKOTA STEEL See Our Ad on Pgs. 16/17 DISPLAY/SUPPLIES & SERVICES AVVO . . . . . . . . . . . . . . . . .68 CC WAREHOUSE . . . . . . . . . .79 E-STORE BUILDERS . . . . . . . .38 E STORE SIGNS . . . . . . . . . .33 E-STORE SITES . . . . . . . . . .44 FB CAMPAIGNS . . . . . . . . . . .26 FORUM ADVISORS . . . . . . . . . .24 FUNDING OFFICES . . . . . . . . . .58 KWIK INC . . . . . . . . . . . . . . . .54 PAYROLL HELPER . . . . . . . . . .40 PROMOTIONAL REWARDS . . .62 PROTECTION PLANS . . . . . . . .74 RETAILERS BANK . . . . . . . . . .78 SALES GROUP BAGS . . . . . . .28 SETON SIGNAGE . . . . . . . . . .85 WHOLESALESOURCES COM . . . . . INSIDE BACK COVER DROPSHIPPERS DINO DROPSHIP . . . . . . . . . .67 DOBA DROPSHIP . . . . . . . . . .35 EZ DROPSHIP . . . . . . . . . . . . .32 E-CIGARETTES & SMOKE SHOP ITEMS LIGHT E CIG . . . . . . . . . . . . .31 LOGIC WHOLESALE . . . . . . . .21 USA VAPE DEALS . . . . . . . . . .61 FOOTWEAR SNEAKER CLEARANCE . . . . .69 HANDBAGS BAG CLOSEOUTS . . . . . . . . . .29 BAG VENDORS . . . . . . . . . . . .36 HOME & HOUSEWARE CLARA CLARK . . . . . . . . . . . .13 DAKOTA STEEL ART . . . . . 16/17 MERCHANDISE REP . . . . . . . .64 RUG PROFITS . . . . . . . . . . . .02 RUSH SUPPLIERS . . . . . . . . . .72 INCENSE/ FRAGRANCES L&V CREATIONS . . . . . . . . . . .03 JEWELRY/ACCESSORIES BLING WHOLESALER . BACK COVER BODY CANDY HQ . . . . . . . . . . .49 BUND JEWELRY . . . . . . . . . . . .59 CLOSEOUTS FOR SALE . . . . .75 HEAVENLY WHOLESALE . . . . .34 HIP WHOLESALE . . . . . . . . . . .25 JEWEL CLEARANCE . . . . . . . .20 JEWELRY MINERS . . . . . . . . . .39 SHAKE WHOLESALE . . . . . . . .56 UNIVERSE WHOLESALE . . . . .23 NOVELTIES CARTOON CONCEPTS . . . . . . . 60 COOL GLOWING . . . . . . . . . . 71 FLAGS GALORE . . . . . . . . . . 21 NOVELTY SELLER . . . . . . . . . 77 PPE SUPPLIES PPE STOCKROOM . . . . . . . . . 76 R/C & TOYS RC VARIETY . . . . . . . . . . . . . 55 SOARING RC . . . . . . . . . . . . . 42 SPECIAL FEATURES FORUM WORKSHOP . . . . . . . . 30 READER RESPONSE . . . . . . . . 11 RETAILING NEWS . . . . . . . . . . 14 WHAT’S HOT . . . . . . . . . . . . . 12 SPORTING GOODS/ SECURITY PRODUCTS BESTEX . . . . . . . . . . . . . . . . . 18 OHIO KNIFE . . . . . . . . . . . . . . 15 TRADE SHOWS THE MARKET CENTER . . . . . . 18 WATCHES & CLOCKS TIME WHOLESALERS . . . . . . . 47 WATCH DEALERS . . . . . . . . . 52 WEDDING ITEMS SMARTEST BARGAIN . . . . . . . 24 WELCOME NEW READERS! HOLIDAY SEASON STARTS NOW. STOCK UP YOUR SHELVES.

Active

with

Print Readership

Views Monthly Online

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers, which is in addition to our print and mail distribution. Your online ad will link to your website and email address and we provide unlimited transfers from our readers into your website 24/7.

US: TEL: 1-800-635-7654 FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 OCTOBER 2022 | RETAILERS FORUM MAGAZINE Reach
Buyers
our
Plus over 265,000+ Page
✔ Apparel and Accessory Stores ✔ Card and Gift Stores ✔ Discount and Dollar Stores ✔ Distributors and Jobbers ✔ General Merchandise Stores ✔ Internet On Line Stores ✔ Mail Order Catalog Sales ✔ Novelty and Toy Stores ✔ On Line Stores ✔ Resort and Souvenir Stores ✔ Sporting Goods Stores ✔ Variety Merchandise Stores ✔ Wholesalers
www.retailersforum.com CONTACT
FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com ADVERTISING INFORMATION

retailers

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

Printed Magazine

• Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at www.RFmagazine.com

• Over 265,000+ monthly page views

• Active link to your website

Phone APP

• Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response

• Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing

• Your company included in the industry’s leading search engine: www.supplier411.com

• Saturation marketing coverage on our new wholesale portal: www. wholesalesources.com

Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results!

We provide physical magazines at shows or email free digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.

ADVERTISING RATES ADVERTISING SPECS AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES 1⁄8 Page $400 $300 $275 $250 ¼ Page $525 $425 $400 $350 ½ Page $625 $525 $500 $450 Full Page $850 $750 $700 $650 2 Pages $1,350 $1,250 $1,150 $1,050 1⁄8 Page: 2¼" high x 3¼" wide ¼ Page: 4‚" high x 3¼" wide ½ Page: 4‚" high x 7" wide or 9½" high x 3¼" wide Full Page: 9½" high x 7" wide Prices shown per month, above rates include full color printing ✔ Monthly print and mail magazine ✔ Online magazine and search marketing ✔ Distribution at top trade shows FULL MARKETING PROGRAM INCLUDED >> TOP INDUSTRY TRADE SHOWS 2022 JANUARY Atlanta Gift Fair Los Angeles Market Week Philadelphia Gift & Variety Show Seattle Gift Show The Merchandise Center, IL FEBRUARY ASD Marketplace Las Vegas Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show MARCH Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show The Merchandise Center, IL APRIL Hawaii Merchandise Expo The Merchandise Center, IL MAY Las Vegas Licensing Show New Orleans Gift & Jewelry Show Northern Michigan Gift & Souvenir Show Off

AS we enter into the home stretch of retailing anything is possible from now through the end of the year. For retailers this is one of the most exciting times of the year.

THE final quarter is also one of the most nerveracking times for us as well as we anxiously await the holiday sales season. After coasting through the slower months and the summer we’re now poised to make the bulk of our annual income.

THIS year has certainly been one of the most tumultuous of many past ones. We have, and continue to have, an erratic economy, global tensions, inflation and unrest. This is making for many challenges for us all. The upside of things is that even with all that is going on the consumer indexes are still strong. Shoppers are shopping which gives us optimism.

AFTER 41 years here at Forum, one thing I know is that Christmas and the holidays will always come and shoppers will always spend! It is always just a question of how much they will spend – but spend they will!

THE unknown right now is if the season will start late or early. Will our competitors and the big box stores start immediately discounting or will they be smart and gradually lower prices as the holidays draw closer? These are all things that we cannot predict but make a big difference to our bottom lines.

THIS month we will see billions of dollars

spent on Halloween merchandise. It is a huge money holiday and you need to make sure your business cashes in one way or another. If you sell gift merchandise or novelties you need to add a Halloween section which is easy to do and can be very profitable.

IF your business does not sell Halloween goods you can still decorate your selling space and displays to let shoppers feel the Halloween spirit. It is inexpensive and sets a festive mood for shippers of any products.

NOW is also the time for you to start your lay-away plan for shoppers. And be smart about it. Make it simple for your shoppers to use and don’t add fees and charges. Make your shoppers anxious to use it and you will end up making greater sales to them.

ABOVE all, make sure that your sales spaces are festive and welcoming. Shoppers want to feel the holiday spirit when they buy from you. This is true whether it is brick-and-mortar retail or if they visit your website. You need to set the mood for your shoppers to get them shopping and feeling connected.

THIS is the time we have all been waiting for, It is time to move things up a notch or two and impress the importance of this season to your sales staff. Every hour, every day counts so put your best efforts forward. Once we get past Halloween it all happens very quickly!

Ghoul Times Ahead…Rev Up For The Holidays! SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com www.retailersforum.com RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign. Entire contents copyright ©2022 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing. RETAILERS FORUM The entire issue of Retailers Forum Magazine is posted on-line at www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7 >> ON-LINE SOURCING 41Years 1981-2022 PUBLISHER From the
READER RESPONSEretailers Receive FREE Information on Products & Services in this Issue FAST MAIL Return This Form By Mail to: FORUM READER SERVICE 383 East Main Street Centerport, NY 11721 FASTER Complete & FAX This Page to: (631) 754-0630 SUPER FAST ONLINE Fill Out Online Inquiry at: www.Vendor411.com APPAREL ❑ All Advertisers in APPAREL ❑ 28. Capsmith ❑ 12. Karma Circle USA ❑ 01. Marcel Jeans BUSINESS SERVICES ❑ All Advertisers in BUSINESS SERVICES ❑ 24. Forum Business Advisors COLLECTIBLES ❑ All Advertisers in COLLECTIBLES ❑ 03. Patter’s Collectibles CREDIT CARD PROCESSING ❑ All Advertisers in CREDIT CARD PROCESSING ❑ 68. EXP Merchant ❑ 38. EXS Credit GENERAL & VARIETY ❑ All Advertisers in GENERAL & VARIETY ❑ 07. Ramsons HOME & HOUSE ❑ All Advertisers in HOME & HOUSE ❑ 23. Dakota Steel Art ❑ 21. Sanders Collection INCENSE/FRAGRANCE ❑ All Advertisers in INCENSE/FRAGRANCE ❑ 02. L&V Creations NOVELTIES ❑ All Advertisers in NOVELTIES ❑ 14. Flags Galore SELF DEFENSE SUPPLIES ❑ All Advertisers in SELF DEFENSE SUPPLIES ❑ 05. Bestex Company SPORTING GOODS ❑ All Advertisers in SPORTING GOODS ❑ 04. Ohio Knife WESTERN ACCESSORIES ❑ All Advertisers in WESTERN ACCESSORIES ❑ 33. JR Palacios FREE INFORMATION REQUEST FORM: Fax: 631-754-0630 • On-Line: www.Vendor411.com Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721 Your Name Type of Business Company Name ____________________________________________________________________________________________ Address City ___________________________________________________State _____________________ Zip ______________________ E-Mail: Tel Fax Look For Reader Response Banner in Our ADS! Want More Info? Circle #00 on page 00 • www.Vendor411.com ➥➥ ADVERTISER INDEX

HOT

For more information,

www.PattersCollectibles.com

Tel: 1-412-916-2456

For more information,

www.BestexCompany.com

Tel: 1-626-338-4477

For more information,

www.Forum123.com

Tel: 1-631-754-5000

PATTER’S HAS IT ALL

THERE has always been a thriving market for all things collectible, whether it was old treasures or new merchandise that will be destined to become valuable. It has always been difficult for stores and vendors to find a reliable and trustworthy supplier of these items which made it difficult to offer a large selection to their shoppers.

AND then along comes Patter’s Collectibles, a well establshed and extremely knowledgeable supplier of all things collectible. Patter’s is a major distributor of licensed sports teams apparel and accessories (really hard to find!) as well as a large line of novelty items and collectibles that will have customers lining up at your store or filling their carts on your website.

WITH no minimum order and fast 24-48 shipping, Patter’s invites you to visit their website and sign up for special wholesale pricing.

THIS month’s hottest sellers are major league caps!

ZAP UP YOUR SALES

SELF defense product sales have been surging over this last year.

Let’s face it, you see the news and in all cities whether they are large or small, violent crimes are on the rise. Citizens are looking for non-lethal ways to protect and defend themselves.

BESTEX Company has been in the self defense industry for many years and knows the importance of delivering a high quality product at a reasonable price. Their headliner product is the Dual Defense Thunder Strike Stun Gun. This unit has amazing accuracy with a 17 foot range and great stopping power.

YOUR customers will thank you for stocking this high quality non-lethal product. When you buy from Bestex you are transacting with a company who truly knows the ins-and-outs of self defense. Please check YOUR state regulations to ensure product legality.

MAKE MONEY WITH CLOSEOUTS

AS retailers, whether we are selling in a physical location or online we need to have the most wanted goods at the best prices. The problem these days is that goods have been costing more and our margins have been shrinking. Retailers, flea market vendors and online sellers need to get ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix. Closeouts are simply goods that have been overbought, packaging changed or from a business that ceased. You can buy first quality items for pennies on the dollar...WHEN you know where to buy them.

Our CLOSEOUT DIRECTORY shows you where with our listings of 100’s of closeout dealers. Just $29.95 book or PDF.

Page 12 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
contact:
contact:
STUN GUN
contact: BESTEX COMPANY
Licensed Sports Team Collectibles WHAT’S
Page 12 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 13RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 13 www.claraclark.com ENTICE Your CUSTOMERS with a COMPLETE Bedroom Solution 845.738.4832 Call for your FREE Clara Clark catalog today! 845.533.4590 cs@sanderscollection.com PILLOWS - 25% of body weight is on the pillow, getting the right pillow with a new mattress will improve sleep SHEETS - 73% of customers that purchase a new mattress will buy a new sheet set within the next 3 days, give them all they need! MATTRESS PROTECTOR You wouldn't sell a car without insurance. Don't sell a mattress without a mattress protector CARRYING A QUALITY BEDDING LINE IN YOUR STORE WILL: • Increase sales • Finalize more deals • Increase foot tra c • Increase customer base • Get more happy customers FULL LINE OF COMFORTERS NEW with COOLING Technology Want More Info? Circle #21 on page 11 • www.Vendor411.com

RETAILING

Can Employees Be Mandated To Work Overtime?

THERE has always been a great deal of confusion over this question and rules concerning employee work time and pay. Many employees believe that they are entitled to breaks during a workday and a maximum number of hours they are obligated to work. The Fair Labor Standards Act regulates equal pay, child labor, the minimum wage and overtime but does not address many issues that there is a lot of confusion on.

THE fact is that employees under age 16 or covered under collective bargaining agreements or suffer from a disability, the general rule is that employers can require an employee to work more than forty hours a week. There is no ruling against that in the FLSA therefore employers are free to set the work hours of all employees. Employers can require employees to work additional hours and overtime and if an employee refuses to comply, the employer has the legal right to terminate that employee.

Employers may not discriminate against any one employee or those with disabilities within a protected class to work additional overtime hours.

IF the number of hours or employees schedule is changed for any significant period of time the employer must provide notice to the employee with a 7-day written notice. Employers should also clearly state this policy in their hiring manuals. Although the FLSA doesn’t affect an employer’s ability to require an employee to work additional hours or overtime, there may still be state specific laws that change the outcome. Like in California when an employee is required to receive overtime pay for working more than eight hours a day, or in Florida where employers are not required to provide overtime pay.

BECAUSE of the potential for violation of the FLSA and the legal claims, it is advised that all employers consult with legal counsel on these matters to ensure compliance with all laws and regulations which can vary by state. This article is presented only as generic information.

Kmart Under Fire For Using Facial Recognition

I have seen the future, and it is not so great! There’s been a lot of talk and concern about AI and facial recognition systems which seem to be quite unpopular in countries like the United States. While facial recognition is not used here in the USA, apparently in Australia Kmart and anther retailer Bunnings are being investigated by the government there for implementing facial recognition technology in their stores.

SEPARATELY, the British grocery chain Southern Co-op is also drawing heat for its use of this technology as well.

DEFENDING its use of facial recognition technology, Bunnings Managing Director said that it bans unruly and violent customers but that ban is ineffective and hard to enforce. Facial recognition gives us a chance to identify when a banned person enters a store so our team can handle the situation before it escalates.

WHILE these retailers argue the merits of the facial recognition system it is widely held that the general population and not in favor of its implementation and the respective governments appear opposed as well. The final decisions will be a major ruling in how and when this technology will be implemented.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!
NEWS Page 14 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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Continued from last issue ...

SELL ANGLES, NOT CREDENTIALS

Everyone who writes a magazine article or book was not born with a silver pen in hand Don’t let the fact that you sweat over having to write a 2-paragraph letter keep you from tackling a 1,500 word article or a 10 chapter book The ability to write is about 4th on the list of what it takes to sell your writing. The ability to spot a salable angle, professionalism, and un wavering persistence are more important than writing talent.

Finding a topic that is timely, noteworthy, and not overdone is the most crucial element of scor ing a byline. But just touting a topic for discus sion is not enough. Add an intriguing spin on a certain aspect of that topic to prove to the editor or publisher that you have something to say (that boldly goes where no writer has gone before).

This is the elusive angle on an idea that good writers spend their lives stalking. While editors say there are no good ideas left they’ve cov ered them all they bend over backwards to find new angles on old ideas that their competi tors have yet to spot. And if you’re the one who can feed them that angle regardless of your ability to write you will earn the ear of the ed itor and either a byline or an attribution in the publication

To find an angle, take your topic and look at it from every possible perspective. Break down

the idea into as many different pieces as you can Then ask yourself what you know about each piece that may be different from what oth ers know or have heard.

Here’s a list of bland ideas that will make an editor of a targeted publication yawn as he or she tosses the article proposal into the waste basket, and a corresponding list of tantalizing angles that shout “new and intriguing.” The business trying to market the idea is also listed so that you get a sense of who’s selling what ideas and why.

Business: Canned tuna company

Target: National health magazine

Self serving Idea: Our tuna is high in Omega 3, which has been touted as a health benefit

Angle Sold: How the canning process affects the Omega 3 in canned tuna

Business: Women’s directory

Target: Local business magazine

Self serving Idea: We’re holding a symposium filled with interesting workshops. One is on stress management

Angle Sold: How top executives are using med itation to combat stress

Business: Plastic surgeon

Target: National Women’s Magazine

Self serving Idea: I use tissue expansion to help overcome the negatives of skin grafts.

Angle Sold: Plastic surgeon repairs the face of a 5 year old girl using state of the art tissue ex pansion techniques.

Page 30 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
continued... F O R U M WO R K S H O P MARKETING SECRETS Making Your Name Known wi YOU DON’T HAVE TO BE A WRITER Ghost Writers In Di You don’t have to be a writer to get published! MARKETING SECRETS M AKING Y OUR N AME K NOWING WITH S ELF -M ARKETING Ghostwriters in Disguise
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Business: Human resource training group

Target: In flight Magazine

Self serving Idea: We teach 2 way communica tion in our seminars

Angle Sold: Overcoming 12 communication road-blocks through active listening.

Business: Psychologist

Target: National Teen Magazine

Self serving Idea: I help teens and parents work through problems

Angle Sold: How not to pick up your parents’ bad habits.

If a fresh slant for your idea doesn’t come to mind, dream up a magazine article or book title for your idea to help you focus on what is unique. Be clever in creating titles use plays on words, rework tired cliches, and use the

rhythm and rhyme of songs to get you thinking. Often it’s the title that sells a magazine ar ticle or book, so coming up with the title first can help you zero in on the angle.

A good title will go a long way toward selling your book or article. Smart Women, Foolish Choices; How to Swim with the Sharks Without Being Eaten Alive; and The One Minute Manager all build intrigue into their titles and get their angles out front and in the open.

Page 32 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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Take a look at this list of great magazine titles and see if they don’t make you want to read on.

• Don’t Be a One Man Band (Nation’s Business)

• Little Grown ups: Why Some Kids Are Too Mature for Their Own Good (Working Mother)

• Calling in the Caterer: Leaving the Party to the Pros (San Diego Magazine)

• Terms of Engagement: The Fun & Formalities (Bridal Guide)

• Upstaging Time (Lear ’ s)

• So Who Wants to Play Fair? (Venture)

• How to Sell Your Ideas (and Silence Your Critics) (Working Woman)

• Check Mates: Joint Accounts or Separate Ones, Almost All Couples Keep Some Money Secret (Self)

• Secrets of Winning on Wall Street (Sylvia Porter ’ s Personal Finance)

• The Party’s Over: Women Who Love Alcoholic Men (New Woman)

HOW TO PITCH YOUR MAGAZINE OR TRADE JOURNAL IDEA

Once you’ve honed your angle, you’re ready to approach an editor. Don’t pick up the phone and call. Just as if you were selling any other product, you need to write a convinc ing, professional proposal. But don’t worry, it doesn’t need to be lengthy; in fact, the shorter the better.

Page 34 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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Editors want ideas submitted in the form of a one page letter called a query. They don’t want to see the entire manuscript. And you’re wast ing your time by writing the entire article be fore you know if you have a salable idea or the specific slant an editor may want.

Query letters do 3 primary things. They:

1. Demonstrate that you have a fresh angle on an important topic.

2. Show that you have the ability to write the article in a way that will interest the magazine’s readers.

3. Prove that you are the expert to write it.

It’s important that your letter not just whisper your idea in a boring business letter style. It must trumpet it in a way that will be music to the ears of an editor whose in basket is deluged

with proposals from professional writers, pub lic relations agencies, and others who want to see their name in print. Your first paragraph the lead to your letter should capture the imagination of the editor by painting a scenario with a real life anecdote, offering a startling sta tistic, posing an intriguing question, or turning a phrase in such a way that it makes the editor want to know more.

Read the following leads from a few queries we’ve written to see how the intro ductory paragraph in a query differs signif icantly from the first paragraph of a tradi tional business letter.

Page 36 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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forumworkshop

(To USAir) Nearly every American boy dreams of playing baseball in the major leagues. Stepping up to the plate on a warm summer day and cracking one over the center field wall to the roar of the crowd is a romantic, but rarely realized, fantasy. But for a few days a year, the dream comes alive for men who enroll in what has become known as fantasy base ball camp.

mately responsible for the success of their businesses, they feel compelled to perform or over see every aspect of their operations.

(To Nation’s Business) “A leader isn’t worth much if he can’t step in and take charge.” “If you want something done right, you’ve got to do it yourself.” “Good managers have all the answers.”

Such take charge sentiments are natural for company leaders. Since owners or managers of small and medium-sized companies are ulti-

Page 38 OCTOBER 2022 | RETAILERS FORUM MAGAZINE (To Modern Maturity) When your sleepy eyed grandchild says, “Tell me a story,” do you reach for a book to read instead of stretching your imagina tion? “I’m no storyteller,” you may think, remember ing that your own dad seemed to have a special knack for telling tales. But we’re all storytellers. What did you do the last time you explained to someone why you were late?

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WO R K S H O P

(To American Way) Jim stormed out of the de partment meeting disgusted with the resistance to his ideas for boosting sales in a sagging account. “What’s the use of coming up with inno vative ideas around here?” he scowled. If you were Jim’s boss how would you respond? a) “Don’t worry, you’ll come up with another good campaign ” b) “I understand, I have trou ble getting new ideas across myself.” c) “Sounds like you’re discouraged about trying to change things.” d) “Can’t you rethink key aspects of the campaign and present it again next week?”

Once you’ve introduced your topic with in trigue, tell the editor the proposed title of your article or book; then summarize the main points that you’ll cover. If you plan to quote other ex perts in the field, share a name or two from your source file with the editor. Then let the editor

know why his or her readers will be interested in this topic and why it’s timely Finally, end the query by giving a small sampling of your background in the field. If you’ve had other articles with your byline published, paper clip two or three examples to the proposal, at tach a self addressed, stamped enve lope for a reply, and tuck it all into a 9x12” envelope to drop in the mail.

Although the process is time consuming and seems archaic, most editors request that you do not send the same query letter to a number of magazines simultaneously They want the first right to see an idea and to not have to worry that if they invest the time to evaluate your query letter and decide to buy it, that other ed itors may also be making the same decision.

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Page 40 OCTOBER 2022 | RETAILERS FORUM MAGAZINE www.PayrollHelper.comOnline Dem O Free QuOtes Payroll & Tax Services for Businesses of All Sizes Preview® Payroll Application• gives you the freedom to manage your payroll in-house on your company’s PC or network, or through the Internet. Paychex Online Payroll®• allows you to submit data directly to your Payroll Specialist by phone or fax. Or submit and manage your employee information online. Paychex Payroll Fulfillment Services• , a tool for large businesses that manage payroll processing internally, Paychex offers supportive ancillary services. TaxPay®• , a payroll tax administration service calculates and pays your federal and state taxes through payroll integration. Tax Credit Services• allows your company to maximize potential location- and job-based tax credits that can result in significant savings for your business.
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While the natural business in clination is to want to get a number of requests and to sell to the highest bidder, turning down an editor ’s offer be cause you have gotten a better deal from another publication is the fastest way to destroy a relationship with a magazine

Unless your idea is extremely timely, wait 4 to 6 weeks to follow up with the editor to whom you’ve sent your query, either by a phone call or by sending a note with a copy of the origin al query If the first editor isn’t interested, send a newly printed copy of your query to another magazine. Don’t let one rejection slip discour age you. If the editor has taken the time to say why the idea won’t work, evaluate the opinion

to determine if you need to do more work on the query. If you don’t see the need to revise the query, mail it out again Coauthor Diane once had a query on a timely topic rejected by 6 major women’s magazines, but the 7th was a charm. The article sold on its 7th try to McCall’s for a fee of $3,000.

We said don’t call in your ideas, but there’s al ways someone who breaks the rule and wins. When Arnold Rincover, Ph.D., a child psychol ogist and an award winning, best selling au thor, wanted to change careers from a university researcher to author, he called the major newspaper in his area, the Toronto Star and asked if they would be interested in a psychology column. Likewise, he called a promi nent agent and expressed his interest in writing a book on child rearing.

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“To my utter shock, both said ‘yes,” says Rincover. “My columns which to that point had never been written began selling for $200 a month and my book, which took a year to write, sold to Random House Canada and later in the USA to Simon and Schuster Pocket Books Division.”

Later to expand his income, Rincover once again picked up the phone and called newspa pers around the country to try to syndicate his column. “I sent samples, followed up with calls and more calls until they gave me a definite yes or no. Some took it, some didn’t, but many major newspapers said yes. In fact, one editor said he wasn’t interested in the column on psy chology but asked if I knew someone who could write one on parenting. I said, ‘Yes, me.’

I went back to the other papers that turned down the first column and offered the 2nd, and many bought it. I was now reaching millions of people, getting paid thousands of dollars, and just writing 2 columns.”

Identifying Your Magazine Market

Knowing who to send your magazine queries to for maximum return takes more than cruis ing by the supermarket newsstand and picking out your favorite business magazine. It may be easy to spot Inc. or Forbes on the rack, but hun dreds of other writers are submitting ideas to those publications every day. In addition to the obvious consumer magazines, whose ad dresses you can find in Writer ’s Market (a com pendium of magazines and of publishing houses), don’t overlook trade journals.

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These specialty magazines are written for very specific audiences, and there is a trade journal for virtually every vocation and avocation. You’ll target your public better through trade journals, since primarily human resource per sonnel read Human Resource Executive; only firefighters and paramedics spend time poring over Emergency magazine; and it’s usually con struction managers who digest the pages of Building Design & Construction with their morn ing coffee.

Although trade journal editors traditionally have smaller staffs than large consumer magazines, they receive fewer un

solicited ideas from writers and are more likely to give you a chance. And, even if your writing doesn’t rival that of Tom Clancy, the editor may sense your expertise and be willing to edit your work or assign a ghost writer to assist you.

You’ll find a good sampling of the names and addresses of trade journals in Writer ’ s Market, but more exhaustive listings are included in Standard Rate and Data, Bacon’s Publicity Checker, Ulrich’s International Periodical Directory, Seriel’s Directory, and Association Periodicals (published by Encyclopedia of Association.)

WHAT IT TAKES TO SELL A BOOK

Authoring a book is the ultimate way to prove that you have a lot to say on a subject.

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If your book is published, it immediately serves as a third party endorsement for your credibil ity, since the publisher was obviously im pressed enough by your expertise to sign you.

Once again, a proposal is your sales call to a publisher. You can read entire books on the sub ject. (One that we recommend is How to Write a Book Proposal by Michael Larsen, Writer ’s Di gest Books, 1985.) Here are the basics to determine if this is an avenue you’ll want to pursue. Before you put pen to paper, it’s essential to do a cursory literary search to determine what else has been written on your subject and if your book will significantly differ from the competi tion. This will let you identify your niche in the book marketplace, and you’ll use this informa tion when you write a marketing statement for the publisher.

Next, be sure that you have enough to say on the topic. A common reason that editors turn down book ideas is be cause they are not pithy enough to warrant 250 to 350 manuscript pages. Instead, they are ideas for magazines articles of 2,000 words. To determine of you have enough to say for a book, try taking your topic and di viding it into 10 to 15 chapters. Would you be able to write 15 to 20 manuscript pages worth of information for each of those chapters? Does each chapter have its own special theme? Do you have lists of how-to tips, charts, quizzes, and worksheets that provide vital information and occupy manuscript space?

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F O R U M WO R K S H O P

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If you have enough material to warrant a book length work, be tough on your idea and ask yourself if it is marketable. Try writing a 2 para graph description of the book that a publisher might use for back-of-thebook sales copy. Is your book salable? Does it attract a specific, clearly defined au dience? What’s new about what you have to say?

Once you are certain that you’ve got a strong book idea, write a 2 page query letter to a liter ary agent. The letter should begin with an in terest grabbing lead, like any query letter, and then describe the book, its potential readers, and the void your book fills when compared to what’s currently available. Names of agents and the types of books they represent can be

found in the library in one of several reference books. Literary Agents of North America and Literary Marketplace are two good sources; your librarian may know of others. Read the descriptions of the agents and find one or more who represents the type of work you want to write. You’ll most likely be writing nonfiction, so don’t send your idea to a fiction only agent and don’t send a business book idea to some one who specializes in science and medicine.

Unlike the magazine proposal, it is appropriate to send your book query letter to more than one agent at a time. If several are interested in rep resenting your book idea, choose the agent who you feel is most in tune with your book topic, who has the best track record in selling books for top dollar, and whose personality clicks with yours.

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F O R U M WO R K S H O P

forumworkshop

Your agent will ask for yet another proposal to send to editors at publishing houses. This proposal runs from 10 to 50 pages and includes the following:

• Book Overview summarizes your idea and how the book will be written. Will it include real life anecdotes, quotes from experts in the field, worksheets, graphs, or illustrations?

• Marketing Statement describes the audi ence for the book and the timeliness of the idea and lists 4 to 6 other books that yours will com pete with. Don’t say that no other book has been written on the subject quite like yours. In stead find the books that are closest to yours and write a paragraph about those books and how yours differs or how it clarifies or improves what has previously been written on the subject.

• Table of contents

• Chapter Summaries outlines, in 1 or 2 para graphs, what you will say in each chapter

• Two Sample Chapters Gives a sample of your information and writing style. It’s best to pick 2 chapters other than the first and the sec ond. Choose the most significant and important chapters to write as samples to let your expert ise shine through.

• Author Bio describes your background as it pertains to the subject and lists any previous writing credits.

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fiber.

Disney, Marvel, DC Comics,

Wars,

NFL.

Page 52 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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Once your agent has had you make any changes in the proposal, he or she will send it off with a cover letter to a number of potential publishing houses. Responses from publishers can take any where from a few weeks if your topic sizzles to several months if it requires more convincing.

A publisher will offer an advance for the book that can range anywhere from a few thousand dollars to many thousand dollars and a per centage of royalties, that ranges from about 8 to 12%. Publishing is not the road to getting rich quick. In fact, to understand the harsh realities

of the field, read The Awful Truth About Publish ing by John Boswell (Warner Books, New York, 1986.) But even if your book is a loss leader, the potential it holds to establish you as an author ity and to help you win speaking engagements and new business is remarkable. And there are few business joys that match being asked to sign a book that bears your byline as the expert in the field.

Self-Publishing Puts You in Charge

If you don’t have the time to interest a publisher in your book or to wait for the publishing house to edit, design, and print it, you may want to consider self publishing. Getting your work typeset or having it converted from your word-processing disk into desktop publishing form and printed can often be quicker when you take control.

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You don’t have to worry about an editor re working your material or a designer you’ve never met creating a cover design that reminds you more of a Most Wanted poster than a book jacket. And since you should be hiring profes sional freelance help editors, designers, and printers you don’t lose in getting input from the published field.

While publishing houses pay you for your book, in self publishing you foot the bill for ed iting, typesetting, printing, and marketing. Don’t, however, get self publishing confused with vanity presses, which have earned ques tionable reputations for charging anxious authors large sums of money to print their books

Marion K. Woodall, a speech coach, realized that she needed a book that capsulized 25 years of material she had developed while teaching business communications on the college level. She came up with the title, Thinking on Your Feet, and created a separate publishing com pany to produce the book.

Woodall has 5 primary reasons for publishing her own books, what she calls independent publishing.

1. Maintain control of decisions on the title, color, and quality of the printing.

2. Expedite publishing.

3. Earn more money.

4. Keep the book in print longer.

5. Sell the books at seminars and give them to her clients without having to buy the book back from the publisher.

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Page 56 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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“I give my books away every chance I can as a promotional tool for my company,” says Woodall. “When I make a sales call as a speech coach for executives, there is nothing better I can leave behind than a copy of Speaking to a Group. I couldn’t afford to do that if I had to buy the book from the publisher.”

Woodall can get a book out in the time it takes a publisher to make a decision whether or not to buy your idea. She produced her book, How To Talk So Men Will Listen, in just over 5 months.

“The publishing itself is a manufacturing process,” she contends “There is nothing mag ical about having a 3rd party say your material is worth publishing. For too long, writers have felt that their work isn’t validated unless a major house publishes it. I’d like to destigma

tize independent publishing and encourage more people to take advantage of it to get their message out quickly and conveniently.”

To reduce time market ing her books, Woodall interests national organ izations, such as Toast masters International, and small presses that publish books in her field of expertise to in clude her book in their publishing lists. “Think ing On Your Feet sold to 10 catalogues around the country, 2 library distributors, and a Canadian one, plus I have just begun to interest chain bookstores in buying it,” she says.

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EARNING NEWSPAPER BYLINES

The standard way to get your company’s name in the newspaper is to send a news release, which smaller papers may print verbatim and which larger ones may use as fodder for an article that quotes you and several other sources. For local publicity, there are alternatives.

The opinion editorial page of your newspaper is filled each day with guest editorials from per sons within your community who have something significant to say on a particular topic. Become familiar with that page. By following the editorials, you may find that something has been written that stirs your ire or makes you want to add to or clarify a previously published piece. That’s your cue to write to the editor to share your insight in a field or your passion about a topic.

Don’t view the opinion editorial page as just a place to air grievances. Its purpose is to express thoughtful opinions on a wide range of topics. While unloading biases may be cathartic while you’re alone at your computer, tomorrow

your potential customers are going to judge your business by what you say. If you have a particularly strong view on a subject, write the piece and then let it cool for a day. Then ask an unbiased colleague for his or her opinion. You want your writing and your message to be strong. Although hate mail may sell more newspapers, it can turn off the business that it is meant to attract.

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The president of a major league baseball team was concerned about a local opinion survey. Area residents believed that the team was not run in a business like manner and that it cared little for the community. One of the most intriguing comments to come out of the study came from a business leader who said that the team was like a public utility it was the only baseball team in town. In other words, the team didn’t care because it didn’t have to care

Many steps had been taken in the previous years to improve the busi ness operations of the team, but they had never been communicated to

the public. Using a professional writer, the president produced an opinion piece, which was published in the local newspaper.

The piece began with a quote from Yogi Berra: “If the people don’t want to come out to the park, nobody’s going to stop them.” He cited the public utility comment, but explained he did not have a monopoly on the entertainment dollar The team competed not with the rest of the league, but with other sporting events, movies, plays, concerts, and museums.

After explaining the steps the team was taking to improve its business operations, the presi dent concluded by stating his mission: to gen erate a product that a public utility would be proud of a team so good that 99% of the people want and need it.

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Copies of the opinion piece were then circu lated with a note to important audiences of the team, including government leaders who controlled the stadium, season ticket holders, em ployees, vendors, and members of the media.

In addition to occasionally responding to a piece on the opinion editorial page, consider writing on an original topic. The nice part about opinion pieces is that they are just that opinions. You don’t have to spend weeks doing research or finding anecdotes to fill the pages of a magazine. But you do need to have some thing worthwhile to say that will show your in tegrity, dedication, and passion about your point of view. Statistics that can pin down points will add muscle to your message.

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To draw attention to his pro fessional society’s work to help the homeless, for example, the president of a psy chiatric society drafted a letter to the editor on the plight of the homeless in his city. He cited numbers of homeless, per centages of those who suffered from mental ill ness, and dollars being spent by the city to care for them. He outlined what members of the so ciety were doing to help and how the entire city could respond to impact the problem. The letter helped to position the society on a topic impor tant to its constituents. And rather than assum ing that those who needed to know the society’s position read the paper that morning, the president sent copies of the editorial with brief, personally written cover notes to key players in the psychiatric field.

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While on the phone selling that idea, the editor liked what she heard about the company and assigned a 2nd article on how to choose a doc tor. The articles positioned the company as a leader in the field and included a brief bio on each author. The $900 cost for ghostwriting 2 articles generated 2 bylined pieces that the client has used to mail to prospective clients as well as to serve as clippings to show trade jour nal editors that they have a publishing track record.

Blanketing the Market With White Papers

Writing a white paper or an overview on a subject allows you to self publish an article or report that can be mailed to key prospects or referrals in your field to establish your credibility and authority on a topic. They can also

preempt yet-to-be published articles in newspapers, magazines, or trade journals to record that you were the first to evaluate a problem in a certain way or to identify key solutions. Re member, however, that your white paper should not be simply a copy of a manuscript you have sent to a publication. Having potential readers see your article prior to publication does neither you nor the magazine any favors. But it can be a report on the same topic with some of the same statistics.

In some cases, you may simply send the paper as an “FYI” to your target audience. This is a way of keeping in touch and offering valuable information on a topic. In other instances, white papers are offered as incentives to your public to take action, whether it be to fill out a survey or to mail back a reply card in a direct mail order.

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Page 68 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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A human resource consultant offered a white paper on gainsharing to company CEOs and human resource directors, who took the time to fill out and mail back a questionnaire surveying what companies were look ing for in contract human resource services. The offer, coupled with the chance to win a signed and numbered lithograph, yielded a better than 10% response rate.

As part of a direct mail campaign to bolster its speakers’ bureau, one employee assistance company offered 2 white papers one on drug abuse in the workplace and the other on avoid ing burnout to anyone who mailed back a business reply card requesting more detail on its speakers

MERCHANDISING YOUR WRITING

The primary way to get the most mileage from a published article is to send it with cover let ters to potential prospects or to use it in new business presentation packets. Articles can also be mailed to current clients to offer useful in formation on a topic of interest and to establish your credibility.

Bylined articles or chapters from a book you’ve written can also be used as handouts for speeches or for college or extension courses that you teach. Once the seminar attendee gets back to his or her office and reviews materials or shares it with the boss, wouldn’t you prefer that key decision makers refer to your article on the topic rather than one by some unknown au thor who may be your competitor?

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Best of all, the more you write on a topic, the more you increase your chances of writing for more and more prestigious publications. By lines beget bylines. Editors of major magazines and publishing houses are more likely to take a chance on having you write for them if you have tested your talents first in local newspa pers or trade journals.

Call attention to your publishing credentials in your bio your company’s flyers and brochures. An attorney, who was one of the first in the country to conduct living trust seminars, mar keted a new breed of seminars by touting the fact that articles quoting him had appeared in such prestigious publications as Money, the Wall Street Journal, US News & World Report and Newsweek.

There’s No Trick to Finding Ghost Writers

If writing for you is, as a late New York Times sportswriter put it, “easy ... you just sit down at a typewriter and open a vein,” then the tourniquet for you may be a ghost writer or col laborator.

There is a plethora of professional writers who are eager to find good ghost-writing assignments. Finding them just takes understanding of how such writers get their work. A good place to start is with a professional writers’ as sociation in your community. The library, book stores, university English or journalism departments, or your local paper may know of the writers’ organizations in your town. If not, chances are a local public relations, marketing, or advertising agency may know.

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Page 72 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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F O R U M WO R K S H O P

forumworkshop

A number of professional societies include job information hot lines or job referral services that can match you with a writer who has spe cial expertise or understanding in your field. Independent Writers of Southern California, for example, has chapters in Los Angeles and San Diego, both of which can give interested parties the names and telephone numbers of scores of good writers. Other independent writers’ or ganizations exist throughout the country. Pub lic relations or other communications professionals organizations, such as PRSA (Public Relations Society of America) or IABC (In ternational Association of Busi ness Communicators) also often offer job lines that can carry your need for a ghost writer.

Nationally, the American Society of Journalists and Authors based in New York City features Dial a Writer, a service that provides you with the names and telephone numbers of writers qualified to handle your project. You pay noth ing for the service; the writer pays a percentage of the fee he or she earns.

Literary agents are another good source for writers. Some agencies may give you the name of several writers who can help you polish your prose into a marketable work that the agent would then try to sell. Journalism departments at colleges and universities may employ pro fessors who write for consumer magazines and books, or a professor may refer you to a prize student.

Page 74 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
continued...
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21 YEARS SERVICING THE INDUSTRY FROM OUR ATLANTA LOCATION your closeout connection for Diamonds & Fine Jewelry quality merchandise & service since 1998 ~ Rings ~ ~ Bracelets ~ ~ Earrings ~ ~ Pendants ~ ~ Necklaces ~ ~ Watches ~ 0.14CTW Diamond Fashion Pendant with 10KT Yellow Gold Chain $329.00 www.CloseoutsForSale.com Silver Double Heart Pendant $129.00 1.0 CTW Diamond Band $2,599.00 Seiko 2-Tone Stainless Steel Women’s Watch $139.00 Diamond Heart Pendant with 18” Box Chain $295.00 0.36CTW Diamond Fashion Ring $595.00 1/2 CTW Diamond Bridal Set with Princess Center $895.00 1/2 CTW Princess Cut Diamond Stud Earrings with Screw Backs $949.00 Sterling Silver & CZ Brilliant Embers Heart Necklace $59.00 Elephant with Purple Colored CZ, Black CZ & Clear CZ $109.00 Genuine Diamond with Square Blue Topaz Colored CZ Center Sterling Silver Pendant $109.00 Beautiful Butterfly Pendant features Multicolor Oval-shaped Gemstones cra ed in Sterling Silver $125.00 14 Karat Gold Earrings $219.00 Diamond Infinity Ring $239.00 Rectangular Shaped with Laser Cut Amethyst CZ $59.00 RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 75

F O R U M WO R K S H O P

forumworkshop

The difference between a ghost writer and col laborator is how visible the writer is on the book jacket. Typically, a ghost writer is one whose name doesn’t appear on the front of the book but is included in an acknowledgment in the first few pages of the book. A collaborator is one who is recognized under the title as a coau thor either with a byline that reads “By (Your Name) and (Collaborator ’s Name)“ or “By (Your Name) with (Collaborator ’s Name).“

No matter the prominence of the byline, writers don’t come cheap You may be lucky to find a good, hungry writer who is trying to break into magazines or book publishing who is willing to work on the come. That person may settle for a percentage of the fee once the work is sold. But, typically, you’ll get to work that way only once with that author

Any writer who earns his or her living writing soon discovers that while he or she is writing for nothing, you, the expert, are earn ing a living in your field. You have an income and a book. The writer has only a byline. Recogniz ing that writing is a pro fession only if he or she can earn a living, a good writer will charge an hourly or project fee to ghostwrite or collaborate Fees vary, but an average hourly ranges between $35 and $75. Magazine articles may be written for as little as a few hundred to as much as several thousand dollars. And book proposals’ flat fees can reach as high as $3,000 to $5,000.

continued...

Page 76 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
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We’re All About FUN! www. NoveltySeller.com • Blank • Licensed • Brand Name Fashionable Apparel • T-shirts • Headwear • Hats • Caps • Beanies • Face Masks, • Hoodies • Sweatshirts • Jerseys • Long Sleeve T-shirts • Shorts, • Pants • Coats • Decals • Drinkware, • Glasses, • Gloves, • Aprons, • Home, • Kitchen, • Office supplies, • PPE (face masks, hand sanitizer) • Sports Gear, • Travel Bags, • School Bags, • Clear Bags, • Duffle Bags • Tote and Conference Bags • And Promotional Items ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA • WE SHIP WORLDWIDE RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 77

F O R U M WO R K S H O P

forumworkshop

Newsweek writer Charles Leerhsen, who wrote Donald Trump’s 2nd autobiography, received a fee that publishing sources say was in the mid 6 figures. Trump: Surviving at the Top was a col laboration with a byline that read by Donald Trump with Charles Leerhsen.

While Leerhsen received no royalties with his big fee, most writers not earning top dollar will want a percentage of the advance or royalties.

While you won’t want to offer more than you can af ford, letting the writer have a stake in the book’s outcome generally guarantees that more effort will go into pro ducing a top quality work.

Getting published is an important variable in the self marketing success quotient. Don’t let the excuse that you’re not a good writer prevent you from earning a byline. What is essen tial and can never be farmed out, however, is your ability to present quality information and ideas. Your material should spark an “ah ha” in your readers and ignite them to reach greater heights. If you can prompt someone else to succeed, then you will have too.

Our next article will include:

A review of Top Self Marketing Secrets

and a new topic:

Speak Up and Often

A Platform for Increased Prospecting

continued in next issue

...

Page 78 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
www.RetailersBank.com An easy and convenient way for consumers to be connected with a personal loan through our network of lenders and the other third-party lender networks we use. Our online service can help you to get a loan of between $1,000 and $35,000. No Hidden Fees • No Upfront Cost • Zero Obligation Review your loan offer before accepting any funds, hassle free
Secure Your BuSineSS! Your direct source for • Surveillance cameras • Security Monitors • Hidden cameras • Loss Prevention www.ccwarehouse.com RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 79
AUCTION SOURCES REVEALED! The Complete Guide to Making Money at Auctions! e Auction Buyers Directory providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states This comprehensive directory offers tips and tools of the trade designed to make your auction buying profitable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges. ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! www.Forum123.com Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions! ➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions ➫ County Sheri Auctions ➫ SBA Auctions ➫ FDIC Auctions ➫ Urban Housing Auctions ➫ Land Management Auctions ➫ Private Auctions $39.95 + $7.00 postage = $46.95 Page 80 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 81
Page 82 OCTOBER 2022 | RETAILERS FORUM MAGAZINE Surplus & Liquidation Business Everything you need to know and succeed in this high-profit business is right here. Work full-time or part-time, even from your own home. • Surplus Business Equipment • Failed Business Inventories • Manufacturers Mistakes • Discontinued Inventories • Seized Merchandise • Salvaged Goods • Bankruptcies & Closeouts This is a practical hands-on training guide to starting your business with little or no money. Today there are more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed. Limited supply of copies of this 196 page will be sold at special price of $39.95 on rst-come basis. Order today and start your new business tomorrow! Professional liquidator reveals how to nd, buy, sell and broker surplus goods in his best-selling book HIDDEN WEALTH Start Your Own Your Name Type of Business: Company Name Address City State Zip Email: Tel: Mail or Fax Your Order to: FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630 ❏ Hidden Wealth $39.95 + $7.00 ship = $4695 ❏ PDF Version: $39.95 ❏ Special Combo Hidden Wealth PLUS USA Closeout Directory $49.95 + $7.00 ship = $6995
WE HAVE BUYERS! Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981. • Men’s & Boys Wear • Womens Wear & Accessories • Gift Store Buyers • Home Goods Buyers • Mass Merchandise Stores • Sporting Goods Buyers • Smoke Shops • Convenience Stores • Grocery Stores • 100’s of Industries! INSTANTLY CONNECT WITH BUYERS! • Contact Names • Emails • Addresses • Phone Numbers • Sales Data Additional Premium Services: TRADE SHOW EXHBITOR LISTS Over 2,500 Shows Available FACEBOOK DATABASES We Can Compile 25-100 Mile Searches CUSTOM DATABASES ANY INDUSTRY ~ ANY STATE www.BuyersContacts.com 1-800-635-7654 • forumpublishing@gmail.com

big

in

for over thirty years and he knows how

Don’t get the idea that closeouts are made up of items

changes

are perfectly good quality. You could spend years

small fortune...BUT now you don’t have to spend your

In this

BUY ALL YOUR MERCHANDISE FOR 1/2 REGULAR WHOLESALE COST! * BASIC INFORMATION ABOUT THE BUSINESS * CLOSEOUT PUBLICATIONS & ASSOCIATIONS * CLOSEOUT SHOWS * GENERAL CLOSEOUT DEALERS * FREE CLOSEOUTS (BARTER) * BEST RETAIL CLOSEOUT STORES * BASIC INFORMATION ON SURPLUS BRAND NEW! CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make
profits
buying closeout merchandise of all types. Author Raymond Lawrence has been in the business
to locate the merchandise and shares his knowledge with you.
that won’t sell...many closeouts come from manufacturing
and
digging up the information on these sources and it would cost a
time and money because everything you need to know is contained in this book.
economy,it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly,where! SEND ORDERS TO: FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport,NY 11721 () Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95 Checks must be clear before shipping CLOSEOUT COURSE &SOURCEBOOK $29.95 SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE! HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME, FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION: VISA MASTERCARD AMEXDISCOVER * APPLIANCES * GENERAL MERCHANDISE * ARMY-NAVY * BOOKS * CLOTHING * COSMETICS * FOOD * GIFTWARE * LINENS * RECORDS * SHOES * STATIONERY * TOOLS *TOYS Card Number:__________________________ Exp.______ Email Address:___________________________________ NAME: ADDRESS:________________________________________ CITY/STATE/ZIP:____________________________________ Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654 Page 84 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 85 www.SetonSignage.com Since 1956 • Over 57,000 Products On-Line SignS Fire & Exit Office & Engraved Security Signs Shipping and Trucking Banners and Flags Design your own o n-Line • 100% g uarantee Everything for your Store or Warehouse Seton Signage.com TagS Blank Colored Tags Fluorescent Tags Tear Off Combo Shipping TapeS PVC Tape 2.0 mil 2” & 3” Widths Printer Tapes Barricade Tape Marking Tape SafeTy/ SecuriTy Locks Mirrors Alarms Surveillance Signs & Tags
The Retailers Source Guide for Products! The Retailers Source Guide for Products! THE BEST WHOLESALE SOURCE GUIDE RETAILERS RESOURCE GUIDE Thousands Of Suppliers At Your Fingertips! • Apparel • Defense Products • Electronics • Fragrances • General Goods • Sports Items • Sunglasses • T-shirts • Toys • Watches • Gift Items • Housewares • Leather • Jewelry • Novelties NOW YOU CAN OWN THE BEST WHOLESALE SOURCE GUIDE AVAILABLE! RETAILERS RESOURCE GUIDE HELPS YOU LOCATE THOUSANDS OF SUPPLIERS AND PRODUCTS ACROSS THE UNITED STATES! Thousands Of Suppliers At Your Fingertips! CALL TOLL FREE: 800-635-7654 Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721 ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax YOUR NAME CHECK ( ) MONEY ORDER ( )______________ COMPANY NAME__________________________________________CREDIT CARD#____________________________ STREET ADDRESS________________________________________EXP. DATE________________________________ CITY/STATE_____________________________ ZIP______________SIGNATURE________________________________
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This

Specials

New Titles Just Arrived in our Warehouse ~ Limited Quantities

SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95

Internet

11 LAWS OF INTERNET BRANDING

Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00

MAKING MILLIONS ON THE INTERNET

Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95

THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95

BUSINESS MANAGEMENT

Lay your foundation, build your team and manage your money with this 350-page business guide. Covers every aspect of management. order no. 1-58062540-1 $19.95

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Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY business. order no. 1-58062952-0 $19.95

FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95

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HOW TO ACHIEVE TOTAL SUCCESS

Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00

Closeout of the Month

SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer.

Page 88 OCTOBER 2022 | RETAILERS FORUM MAGAZINE
MonTh’s Book
Streetwise Business Series
Page 88

Swap Meet

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.0

1

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manufacturers, and jobbers. Don’t confuse this magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

SoloMayoreo

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 89Page 89Trade Magazines www.bizbooks.org Trade MaGaZINeS
ADVERTISING SPACE AVAILABLE
ADVERTISING SPACE AVAILABLE
0 FREE
YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE
Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE Retailers Forum “I Can Get It For You Wholesale” Monthly Newspaper for Hispanic Retailers The Leading Monthly Source for Closeouts and Surplus Merchandise! Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 Page 89 Closeout News/ Wholesale Merchandise

USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our bestselling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods o en priced as low as 10¢ on the dollar are listed. Re-tailers, ea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More!

Order No. 4Closeout Directory - $29.95

Dollar Store Merchandise Guide

e most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Toy Importers & Wholesalers

is is the de nitive guide for nding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. TOY $29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. is directory is emailed to you in Excel format and is updated regularly.

Independent Sales Rep. Directory

e Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. ese agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and speci c brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

Page 90 OCTOBER 2022 | RETAILERS FORUM MAGAZINE Business Directories
DIRECTORY INCLUDES: • 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses 1-800-635-7654 Order No. SSDB (Excel) $399.00 Page 90

Wholesale Sources

Imagine a book putting 1000’s of wholesalers at your fingertips!

How to Find, Sell and Broker Surplus and Liquidated GoodsJam-packed with 1000’s of wholesale sources across the USA

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

Hidden Wealth

• Apparel • Electronics • Fragrances

General goods

With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. L earn why those in the business have kept it confidential. You can now have a piece of it.

Gifts

Housewares

Leather • Jewelry

Watches • Toys and more!

Novelties

Sunglasses

No. W1 Wholesale Sources $29.95

Auction Directory

This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide

The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers

This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers

Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 91 www.bizbooks.orgBusiness Directories
Page 91

Wholesale Gift Guide

A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

•Accessories

•Collectibles

•Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG Gift Guide $39.95

USA Mail Order Catalogs

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Annual Guide to the Licensing World Accessories Sourcing Directory

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Order No. 121 $150.00

Sourcing For Jewelry Makers Directory

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 122 $100.00

1-800-635-7654 Business Directories
Page 92

BUSINESS DIRECTORIES APPAREL

Fabrics, Services, Trims

A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production.

Order No. 0971486743 $125.00

Directory of Brand Name Apparel Manufacturers

Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information.

Order No. A-106 $65.00

RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 93Apparel Business Directories
1-800-635-7654 Page 93

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THE ULTIMATE WHOLESALE RESOURCE! WholesaleSources.com your search engine for everything wholesale! Instant Access to: • Free Monthly Trade Magazines • Articles For Your Business • Hot Products Review • USA’s Leading Wholesaler Search RETAILERS FORUM MAGAZINE | OCTOBER 2022 Page 95
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