Connecting Wholesalers and Retailers Since 1981 retailers ToBack-To-SchoolTop$37Billion VOL. 42 NO. 5 SEPTEMBER 2022
Page 2 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE Want More Info? Circle #07 on page 11 • www.Vendor411.com
BoutiqueCloseouts .com NEW MERCHANDISE DAILY • WE SHIP NATIONWIDE • ALL GOODS GUARANTEED AUTHENTIC Top Seing Designer Coections TODAY’S LOOKS AT CLOSEOUT PRICES Dozens of Top Designers WE HAVE IT ALL.... DRESSES, SKIRTS, BLOUSES, TOPS, SWEATERS, PANTS, OUTERWEAR, SHOES, ACCESSORIES & MORE! SHOP THE TREND.... PRE-LOVED GEMS at a fraction of the price. $StripedTaupeLanvinSuedePurse31999Dooney&Bourke Gold Metallic Leather Shoulder Bag $60 95 Kate Spade Mini Teal Patent Leather Wallet $5595 Kate Spade Black CrossbodyLeatherTexturedWallet$5595“Jackie”BrownGucciSnapAubergineCoachSmoothLeatherWallet$4399MonogramHandbag$360 Rebecca Taylor Tory Burch Kate JoieParkerSpade Alice & Olivia Diane von Furstenberg Nanette Lepore Marc Jacobs St. John AlexanderDolceBurberryGucciChanel&GabbanaWang 3.1 Phillip Lim Manolo Blahnik Tiffany & Co. Yves Saint Laurent Chloe ALBERTA FERRETTI Tan Cotton Jacket $2199 CYNTHIA STEFFE Lime Textured Cotton Jacket with Silver Trim $2949 Asian-InspiredLaROKSilkBlouse$3699 SHOSHANNA Grey Wool Sleeveless Dress $3699 DIANE VON FURSTENBERG Yellow & Grey Silk Shift Dress $3699 NICOLE MILLER Bright Blue Patterned Cut-Out Sleeves Dress $4099 BCBG MAX AZRIA Beige Metallic Tweed Heels W/ Sailors Knot $4899 MENBUR Gray Suede W/ Floral Detail Lace-Up Heels $4899 BADGLEY MISCHKA Gold & Silver Metallic Pumps $6299 ELIZABETH & JAMES Manic GladiatorPlatformSandals$8599 RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 3
Want More Info? Circle #02 on page 11 • www.Vendor411.comPage 4 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 5 This is a Buying Guide for RETAIL STORE OWNERS Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels. FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com CONTACT US: TEL:FAX:1-800-635-7654631-754-0630 Email: ForumPublishing@gmail.com CLICK ON BANNERS IN SELECT ADS TO GET FREE CATALOGS/PRICINGWant More Info? Circle #09 on page 11 • www.Vendor411.com INDEX We make it easy to find products and suppliers without having to flip through entire magazine 1. Check the INDEX on Pages 6 & 7. 2. Find the Product Category and View the Various Companies. 3. CLICK on the Company you’re interested in and their Ad Page will Open Immediately. RESPONDER Found an ad that Interests you and want to know more? 1. CLICK on the website in the ad and you will open the company’s website. 2. CLICK on an email in the ad and you can send a message ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. JUST CLICK ON THEM! Many companies are enrolled in our Reader Response Program (Page 11). You can contact multiple companies with 1-CLICK! 1. Find the Reader Response Banner in an Ad. 2. CLICK on the banner and it will open up an Inquiry Form. 3. Select Companies you want FREE CATALOGS and Info from. 4. You can also access this FREE Program on Page 11 or www.Vendor411.com directly. ADVERTISERS INDEX PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES! Sell to over 60,000 stores through Forum 631/754-5000 DRESS UP PROFITS!FOR Seeouradonpage28 2022AUGUSTOSTUMES YEAR MONEY MAKERS USACostumers.com Every Day’s A Treat! FORUMADVERTISINGADRATES.......... 09 APPAREL 1STOPWHOLESALE ........ 3528 MEGAUBID ................ 74 RAMSONSIMPORTS ........ 13 SWEETWHOLESALERS ...... 55 TOPTENWHOLESALE ....... 83 BOOKS AUCTIONBOOK ............ 80 www TimeWholesalers comFAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING ALL CREDIT CARDS ACCEPTED WE SHIP WORLDWIDE WHOLESALERS WELCOME FASHIONABLEWATCHES For Men & Women CreativitySKMEI9178SkullQuartzWatchForMen$16.99 ForSKMEI1676SimpleWatchesMenIP68W/LeatherStrap$15.99 SKMEI1258DigitalSportWatchForMenW/50mWaterproof$13.99LiebigL1013JapanQuartzMovementGoldenWatch$13.99 SKMEI1419SimpleStyleWomenQuartzWatches$12.99W/SKMEI1123FashionCasualSportWatchStainlessSteelStrap$15.99SKMEI1463FashionWomenWatchesW/LeatherStrap$14.99 LIEBIGL2004QuartzWatchesForMen$17.99 SKMEI1690 QuartzWatchesForWomensW/RhinestoneDecoration$16.99SKMEI1722LadiesQuartzAnalogSiliconeWristWatch$15.99SKMEI1703FashionFlowerShapeDialLadiesQuartzClockW/30mWaterproof$17.99SKMEI1704ElegantGirlClockW/JapanQuartzMovement$18.99
ADVERTISERS INDEX PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES! Light Up WithoUt Lighting Up! Sell to over 60,000 stores through Forum 631/754-5000 Start. Grow. Repair. Our specialty is helping small and mid-sized businesses achieve success. Contact us for free consultation. 1-800-433-7002 info@ForumBA.com • www.ForumBA.com LOGIC WHOLESALE see our ad on page 41 Always Be DRESS UP PROFITS!FOR See our ad on page 26 CONSULTINGBUSINESSSMALLForumBA.comAdonPage22 2022SEPTEMBERBLING IT HipWholesale.comON!SeeouradonPage51 Doesreadanybodythese? CALL 631-754-5000 and you’ll get a FREE PERICongratulationssubscription!3-mo.toONTHEWAYLongIsland,NY COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! www.USACostumers.com WHOLESALE Costume Club 100’S IN STOCK All Occassions Fast Same Day Shipping Flat Rate Delivery Every Day’s A Treat! H2 E-Cig Round Mouth$1.85Atomizer E-Case w/2 Cigarettes + 1 USB Charger $10.50 5mL Bottle E- Liquid E-Juice for E-Cig $1.30 SHISHA Zero NicotineE-CigDisposable$3.45 Round Mouth E-Cig 3.5ml Atomizer Set w/Coil Heads $3.83 E-Cig kit Includes 1 cig, 10cartridges, Wall, USB, Car Chargers $6.50 Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide We Dropship - Distributors WanteD • Disposables • Atomizers • Kits • E-Cig Batteries • E-Liquids • E-Cig Accessories www.Lightecig.com FORUMADVERTISINGADRATES.......... 09 APPAREL 1 STOP WHOLESALE ........ 47 BLANK TEES ................ 20 BOUTIQUE CLOSEOUTS ...... 03 CLOTHINGWARE ........... 33 DD BULK ................... 76 FASHIONABLE SALES........ 61 FLIRTY WHOLESALE ........ 22 SCARF WAREHOUSE ........ 57 STYLISH PLUS .............. 73 T SHIRT REP ................ 81 UIN DEALS ................. 25 UNIVERSE WHOLESALE...... 63 USACOSTUMERS.COM ...... 26 ASSORTED ITEMS AUCTION FINDER ........... 44 BEAN WHOLESALERS ....... 24 DINO DROPSHIP . . . . . . . . . . . . 69 DOBA DROPSHIP ..BACK COVER EVERYTHING CLOSEOUTS ... 32 EZ DROPSHIP ............... 52 FIND IT ASIA................ 87 MEGA UBID ................ 36 RAMSONS IMPORTS ........ 02 SWEET WHOLESALERS ...... 65 TOP TEN WHOLESALE ....... 83 BOOKS AUCTION BOOK ............ 82 BUYERS CONTACTS ......... 79 CLOSEOUT DIRECTORY ..... 84 HIDDEN WEALTH ........... 60 TRADE PUBLICATIONS ... 88-94 CANDY SWEET WHOLESALERS ...... 65 CELLCITY.BIZCELLULAR.............. 37 WHOLE-CELL .............. 31 PATTER’SCOLLECTIBLESCOLLECTIBLES.... 18 COMPUTERS REFURB SHOPS ............. 38 CONSUMER ELECT. FIND IT CHINA .............. 59 CREDIT PROCESSINGCARD EXP MERCHANT ............ 43 SNEAKY SAVINGS ON SNEAKERS See Our Ad On PAge 71
#1 BUYING GUIDE FOR RETAIL STORES! VISIT FORUM ON THE INTERNET View our latest books at www.bizbooks.org Metal$27.00Platesdz $15.00 dz 36 pcBiker Ring $39.00 unit 8” x 12” Metal Signs $39.00 dz Best Friend Necklace $24.00 dz/sets Leather Bracelet $18.00 dz WindSocks$48.00dzGarden Flags 48.00 dz $24.00 dz 8” x 12” Parking Sign $18.00 dz 1ut/5 dz Mood Rings $33.00 unit $15.00 dz $4.00 each $36.00 ut/72pcsHatPins Also sold by dozen!the View our 148 page Catalog online ! www.RIOhio.com Min.Order$150.00 $4.50 Each Metal 12”X18”Sign$5.75 Each $42.00 dz 3’x5’Embroidered Flags $14.00 Each Garden 3’x5’Embroidered$48.00Flagsdz Flags $14.00 Each Playing Cards $18.00 dz Metal Signs $5.50 Each 12”x18” Metal Signs $5.50 Each $7.00 Each $24.00$21.00dz dz Belt $36.00Bucklesdz Leather Wallets $5.50 each Patches $18.00 dz $48.00 dz Metal Sign $4.75 each $39.00 dz Belt $36.00Bucklesdz $18.00 dz $18.00 dz Hat Pins $6.00 dz $36.00 dz 5” Patches $36.00 dz $36.00 ut 72 pcs $9.00 dz $5.00Tri-FoldEach 3pc $5.25MagnetEach $6.00 dz $21.00 dz $15.50 Each Magnets 3”x8” $18.00 dz $30.00 dz 12” Metal Signs $5.00 Each Belt $42.00Bucklesdz Gigantic Selection of Variety Goods WHOLESALERS: Increase Your Sales By Advertising Here! 631-754-5000 www.BizBooks.org DROPSHIP TO PROFITS! 1000’s of Items Advertise in See Page 9 WE HAVE BUYERS Databases for ALL www.BuyersContacts.comIndustries Ring...Ring... CellforSavings See our Ad on Page 37 See our ad on Back Cover RAMSON’S See our Ad on Page 2 WIND SPINNERS Sells Like A Breeze! DAKOTA STEEL See Our Ad on Pgs. 16/17EZDOBADINOWHOLESALESOURCES.COMSETONSALESRETAILERSPROTECTIONPROMOTIONALPAYROLLKWIKFUNDINGFORUMFBE-STOREEE-STORECCAVVODISPLAY/SUPPLIES&SERVICES.....................70WAREHOUSE............77BUILDERS.........72STORESIGNS.............29SITES.............66CAMPAIGNS.............28ADVISORS..........22OFFICES..........48INC..................34HELPER..........62REWARDS...74PLANS........56BANK...........78GROUPBAGS.........26SIGNAGE............85....INSIDEBACKCOVERDROPSHIPPERSDROPSHIP............69DROPSHIP.BACKCOVERDROPSHIP...............52 E-CIGARETTES & SMOKE SHOP ITEMS LIGHT E CIG ................ 53 LOGIC WHOLESALE ......... 41 USA VAPE DEALS ........... 67 SNEAKERFOOTWEARCLEARANCE....... 71 HANDBAGS BAG CLOSEOUTS ........... 23 BAG VENDORS ............. 54 HOME & HOUSEWARE CLARA CLARK .............. 27 DAKOTA STEEL ART ...... 16/17 MERCHANDISE REP ......... 68 RUSH SUPPLIERS ........... 60 FRAGRANCESINCENSE/ L&V CREATIONS ............ 04 ACCESSORIESJEWELRY/ BLING WHOLESALER ........ 75 BODY CANDY HQ ........... 55 BUND JEWELRY ............. 19 CLOSEOUTS FOR SALE ....... 49 HEAVENLY WHOLESALE ..... 46 HIP WHOLESALE ............ 51 JEWEL CLEARANCE ......... 24 JEWELRY MINERS........... 45 SHAKE WHOLESALE ......... 42 CARTOONNOVELTIESCONCEPTS....... 50 COOL GLOWING ............ 39 NOVELTY SELLER ........... 21 PPE SUPPLIES PPE STOCKROOM ........... 58 R/C & TOYS RC VARIETY ................ 35 SOARING RC ............... 64 SPECIAL FEATURES FORUM WORKSHOP ........ 30 READER RESPONSE ......... 11 RETAILING NEWS ........... 14 WHAT’S HOT ............... 12 SPORTING GOODS/ SECURITY PRODUCTS BESTEX . . . . . . . . . . . . . . . . . . . . 20 OHIO KNIFE ................ 13 TRADE SHOWS THE MARKET CENTER ....... 18 WATCHES & CLOCKS TIME WHOLESALERS ........ 25 WATCH DEALERS ........... 40 WEDDING ITEMS SMARTEST BARGAIN . . . . . . . . 28 WELCOME NEW READERS FROM SUMNER PUBLICATIONS
Page 8 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE Reach Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online ✔ Apparel and Accessory Stores ✔ Card and Gift Stores ✔ Discount and Dollar Stores ✔ Distributors and Jobbers ✔ General Merchandise Stores ✔ Internet On Line Stores ✔ Mail Order Catalog Sales ✔ Novelty and Toy Stores ✔ On Line Stores ✔ Resort and Souvenir Stores ✔ Sporting Goods Stores ✔ Variety Merchandise Stores ✔ Wholesalers ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers. Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us. In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers, which is in addition to our print and mail distribution. Your online ad will link to your website and email address and we provide unlimited transfers from our readers into your website 24/7. www.retailersforum.com CONTACT US: TEL:FAX:1-800-635-7654631-754-0630 Email: ForumPublishing@gmail.com FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com ADVERTISING INFORMATION
ADVERTISING RATES ADVERTISING SPECS AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES 1⁄8 Page $400 $300 $275 $250 ¼ Page $525 $425 $400 $350 ½ Page $625 $525 $500 $450 Full Page $850 $750 $700 $650 2 Pages $1,350 $1,250 $1,150 $1,050 1⁄8 Page: 2¼" high x 3¼" wide ¼ Page: 4‚" high x 3¼" wide ½ Page: 4‚" high x 7" wide or 9½" high x 3¼" wide Full Page: 9½" high x 7" wide Prices shown per month, above rates include full color printing ✔ Monthly print and mail magazine ✔ Online magazine and search marketing ✔ Distribution at top trade shows FULL MARKETING PROGRAM INCLUDED >> TOP INDUSTRY TRADE SHOWS 2022 JANUARY Atlanta Gift Fair Los Angeles Market Week Philadelphia Gift & Variety Show Seattle Gift Show The Merchandise Center, IL FEBRUARY ASD Marketplace Las Vegas Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show MARCH Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show The Merchandise Center, IL APRIL Hawaii Merchandise Expo The Merchandise Center, IL MAY Las Vegas Licensing Show New Orleans Gift & Jewelry Show Northern Michigan Gift & Souvenir Show Off Price Show NY TBD The Merchandise Center, IL JUNE Dallas Gift & Variety Show Greensboro Gift & Jewelry Show LA Fashion Market JULY Atlanta Gift & Home Furnishings California PhiladelphiaMarketplaceGift&Variety Show The Merchandise Center, IL AUGUST ASD Market Week Biloxi Wholesale Show Louisville Gift Show Off Price Specialist Show New Orleans Gift & Jewelry Show Rocky Mountain Gift Show TBD St. Louis Gift Show SEPTEMBER Asia America Wholesale Show Dallas Home & Gift Show Greensboro Gfit & Jewelry Show Hawaii Gift Show Norton’s Gift & Variety Show Philadelphia Candy & Gift Show The Merchandise Center, IL OCTOBER Dallas Apparel & Accessories Show Las Vegas Souvenir & Gift Show The Merchandise Center, IL NOVEMBER Gatlinburg Gift Show Hawaii Merchandise Expo New Orleans Gift & Jewelry Show Smoky Mountain Variety DECEMBER Grand Strand Gift & Variety Show Greensboro Gift & Jewelry Show The Merchandise Center, IL Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! We provide physical magazines at shows or email free digital magazine to attendees using Attendee database lists. * Show schedules are subject to change without notice. Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows. Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones! Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www. wholesalesources.com retailers
LATELY most retailers have been reporting spurts of sales with no rhyme or reason. The economy continues to send mixed messages. We are told we have low unemployment rates and wages are up but then we deal with inflation, which hopefully will start on the downturn. Consumer confidence has been bouncing up and down and many retailers see their profits bouncing along with those numbers.HEREis what we know. We are seeing more people than ever opening their own businesses than ever before. There has been a resurgence of entrepreneurism that had been stifled by the past ill-advised covid lock-downs. Many new local stores have been opening and there is a big increase in new online businesses as well. This is all great news for our industry.
GET ready for the excitement of the season. holidays will soon be here!
The
WHOLESALERS will benefit with the new buyers and retailers will benefit by having their local neighborhoods liven up with activity at a time when downtowns are needing the infusion of new businesses and energy.
ON a closing note, I am sure most of our industry is aware that our formidable competitor had recently ceased print publication of Independent Retailer and American Merchandiser. They were an asset to our industry and our two magazines, Retailers Forum and Swap Meet Magazine welcome their readers and advertisers where we will continue servicing our industry, now as the lone monthly magazine and voice of retailing and flea marketing.
THE back-to-school season is now well underway and the industry is expected to generate almost $37B for this year’s sales. That number is very close to last years and shows an average spend of around $864 for each family.HOPEFULLY your business will benefit by this season that is the start of the busiest times to come for our businesses. If you were with us last issue you got on the gravy train by planning ahead and profiting from those plans.WHILE the bulk of back-to-school sales have been done, or are winding up now, there is still a great deal of residual sales to be made. Once students start class, they will be making lists of additional items that they need. Additionally, as college students settle into their dorm room, they will realize that having an extra pillow or set of sheets isn’t such a bad idea after all. So, there will still be good opportunity to make more sales before we wind up the season and move onto Halloween.
Back-To-School Sales To Top $37B SALES & MARKETING Gregory Brown Tom MartinScottRichardsSavittStevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA +31-23-531-90-22NetherlandsHaarlem Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: RETAILERSforumpublishing@gmail.com631/754-0630www.retailersforum.comFORUMispublishedmonthlyat$75/year USA, $125/year foreign. Entire contents copyright ©2022 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing. FORUMRETAILERS The entire issue of Retailers Forum Magazine is posted on-line at www.RetailersForum.comIncludes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7 >> ON-LINE SOURCING 41Years 1981-2022 PUBLISHER From the
ONE of the most exciting things about being a retailer or vendor is ushering in each new season and enjoying the possibilities that it brings along with it.
THE low and mid-price point markets are increasingly strong with shoppers in all economic brackets looking for value in their purchases. Make sure your business is stocked with a big selection of popular priced variety goods. Keep your inventory low but your sku selection high and you’ll remain profitable.
READER RESPONSEretailers Receive FREE Information on Products & Services in this Issue FASTMAIL Return This Form By Mail to: FORUM READER SERVICE 383 East Main Street Centerport, NY 11721 FASTER Complete & FAX This Page to: (631) 754-0630 SUPERONLINEFAST Fill Out Online Inquiry at: www.Vendor411.com APPAREL ❑ All Advertisers in APPAREL ❑ 28. Capsmith ❑ 12. Karma Circle USA ❑ 01. Marcel Jeans BUSINESS SERVICES ❑ All Advertisers in BUSINESS SERVICES ❑ 24. Forum Business Advisors COLLECTIBLES ❑ All Advertisers in COLLECTIBLES ❑ 03. Patter’s Collectibles CREDIT CARD PROCESSING ❑ All Advertisers in CREDIT CARD PROCESSING ❑ 68. EXP Merchant ❑ 38. EXS Credit GENERAL & VARIETY ❑ All Advertisers in GENERAL & VARIETY ❑ 07. Ramsons HOME & HOUSE ❑ All Advertisers in HOME & HOUSE ❑ 23. Dakota Steel Art ❑ 21. Sanders Collection INCENSE/FRAGRANCE ❑ All Advertisers in INCENSE/FRAGRANCE ❑ 02. L&V Creations JEWELRY & ACCESSORIES ❑ All Advertisers in JEWELRY & ACCESSORIES ❑ 12. Karma Circle USA SELF DEFENSE SUPPLIES ❑ All Advertisers in SELF DEFENSE SUPPLIES ❑ 05. Bestex Company SPORTING GOODS ❑ All Advertisers in SPORTING GOODS ❑ 04. Ohio Knife WESTERN ACCESSORIES ❑ All Advertisers in WESTERN ACCESSORIES ❑ 33. JR Palacios FREE INFORMATION REQUEST FORM: Fax: 631-754-0630 • On-Line: www.Vendor411.com Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721 Your Name Type of Business Company Name ____________________________________________________________________________________________ CityAddress___________________________________________________State _____________________ Zip ______________________ E-Mail: Tel Fax Look For Reader Response Banner in Our ADS! Want More Info? Circle #00 on page 00 • www.Vendor411.com ➥➥ ADVERTISER INDEX
THIS month’s special is the practical Smith & Wesson 3 pc camping knife set w/sheath for just $21,99.
WHAT’S HOT
RECREATIONAL ITEMS GALORE
L&V Tel:www.Scented.comCreations1-800-660-9081
Tel:www.Forum123.com1-631-754-5000 L&V Creations For more information,
THE search has ended. Ohio Knife has a huge selection, full warehouse and even ships most items same day. With new products added weekly it always pays to check their website.
OHIO Knife is a well respected full line distributor of top brands or air guns and ammo, knives, swords, cold steel blowguns and accessories, hunting blinds and more.
Page 12 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINEPage 12 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE
A long-time friend of Forum has returned after many years and their products are as great as when they first started their family owmned business some 25 years ago!
THIS month’s special offer is 10% discount on your first order when using discount code RETAIL.
Our CLOSEOUT DIRECTORY shows you where with our listings of 100’s of closeout dealers. Just $29.95 book or PDF. more information, contact: contact: contact:
NOW more than ever sporting and recreational merchandise is in huge demand. The biggest problem stores and vendors had was finding a reliable company who sold quality products.
Tel:www.OhioKnifeSales.com1-419-549-8200 For more information,
THIS is why we all need to add closeout merchandise into our mix. Closeouts are simply goods that have been overbought, packaging changed or from a business that ceased. You can buy first quality items for pennies on the dollar...WHEN you know where to buy them.
ALL sizes of fast selling fragrance oils from 1/2 oz, 2 oz and bulk 1 lb. bottles are offered and the company has a wide variety of pleasant fragrances. This is truly a one-stop shop that will delight your customers whether they are purchasing at your store, website or flea market booth.
L&V Creations is an industry leader in wholesale aromatherapy supplies and merchandise. With knowledge and experience the company offers body oils, essential oils, fragrance oils, soaps and lotions which are all of the best quality and pricing anywhere.
Smith & Wesson 3 Piece Camping Set with Sheath $
AS retailers, whether we are selling in a physical location or online we need to have the most wanted goods at the best prices. The problem these days is that goods have been costing more and our margins have been shrinking. Retailers, flea market vendors and online sellers need to get ahead of the curve.
THE great outdoors means fresh air, nature, freedom and best of all profits when you team up with Ohio Knife.
SWEET SMELL OF SALES
MAKE MONEY WITH CLOSEOUTS
For
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 13 OHIO KNIFE wholesale distributor KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE 909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822 Visit Our Website: www.OhioKnifeSales.com Apply for Dealership Online PHONE: 419.549.8200 FREE Shipping on your First Order of $100.00 or More When You Mention This AD! Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day! CALL FOR SPECIAL PRICING DEALS! WE are a full line distributor for all the many brands we carry. We also have a full compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories. NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS OKC - M9 Bayonet & Scabbard - Black $117.36 OKC-705 5-Pc. Cutlery Set $39.59 OKC-Spec Plus Alpha Survival $18.99 Bubba Blade-BB1-7F 7 Inch-Tapered Flex $38.12 Bubba InterchangeableMulti-FlexBlade $72.46 Stainless Steel Pliers 8.5 inch...$39.87 Smith & Wesson BSPECLS - Large Special Ops Liner Lock M.A.G.I.C. Assist... $18.99 Smith & Wesson 3 Pack 8 inch Throwing Knives... $13.19 Smith & Wesson 3 Piece Camping Set with Sheath...$21.99 ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun $24.89 ColdSteel Drop Forged Hunter...$34.56 SOG-TACTICALTOMAHAWK $34.75 SOG-KEYTRON - SATIN, STRAIGHT $16.54 SOG-SOGFARI - 13” MACHETE... $21.84 Kershaw 1660OR - Leek- Orange $47.37 Kershaw Launch 9...$80.21 Kershaw 1987 - RJ Tactical 3.0 $22.56 Schrade Li le Ricky Full Tang Drop Point Re-Curve Fixed Blade Knife...$32.99 Schrade Old Timer Splinter Carvin Knife Traditional Pocket Knife $16.39 Generational USA Sharpfinger 152OTG $56.24 125CheapColdSteelShotGrain10Pack $6.65 FASTHAWKSOG $35.49 Gamo Swarm Magnum G2 .177cal IGT Gas Piston Powered Pellet Air Rifle...$244.43 Benjamin 392S .22-Caliber Bolt Action Variable Pump Air Rifle, Black...$189.99 Sig Sauer 1911 ”We The People” Air Pistol - CO2 Powered $66.98 Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 13
Bed Bath & Beyond Gaining Momentum
ACCORDING to reports around 25% of consumers worldwide say that they are “not very” or “not at all” financially secure, and over 67% say inflation continues to have a moderate or dramatic impact on them.
THERE has been a dramatic increase in the number of consumers flocking to off price retailers like Nordstrom Rack, TJ Maxx and Ross Stores in a bid to look chic on a budget. And while large ticket items like housewares and furniture are trending down, the growth for travel gear and cosmetic treatments show that there is still an appetite for the right type of splurging.
Thriftiness Is Back In Style
For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It!
THERE is a reverse trend to the carefree spending seen back at this point last year in the United States. Thriftiness is back, while optimism and daringness is down.
WITH thriftiness back in consumers’ minds, marketers must focus more on the message. In light of increased price sensitivity, marketers can try to position their products as “affordable luxuries.” While consumers may be cutting back on the amount they spend on treats, they still want to reward themselves.
HALF of consumers say they plan to be more energy efficient. The data identified a rise in “eco friendly” intentions, with 44% of consumers planning to walk or cycle more, and 38% planning to reuse more products, just 10% plan on buying second hand clothing.
WE think you will see many of the larger retailers focusing on value propositions for their shoppers and adding more discounted and value pricing. Smaller retailers should take note and get a head start on restructuring their pricing and offerings.
RETAILING NEWS Page 14 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE
LARGE home and house retailer Bed Bath & Beyond continues to try to turn their company’s sales and numbers around after quite a struggle recently. It appears that some of their tactics and working and sales have been increasing overall. The company also has brought in many new brands and started remodeling many of their stores. I think the remodel was a great idea as the units were confusing and hard to navigate.
WITH the economy looking very confused, recession, not recession, depression, transitory issues, the average consumer just feels the pinch and a trend is showing that shoppers have become more thrifty these days. And what that means for retailers is that they must change their marketing strategies and price points to accommodate them.
IT’S more likely that this shift is being driven by the need to conserve cash, rather than the desire to save the planet, but it drives sustainability changes nonetheless.
THE company has to navigate through past losses and the road to profitability will be a tough one as they have an estimated net loss in the area of $51M. Their stock is a bit volatile as day traders seem to push and pull at its value, but there is great hope that BBB as a company will weather the storm and once again gain its place as a leader in home and house. The company estimates that by next year they will gain over 30% of their sales from private-label, which is a very profitable way to change out sales. They’re also enticing workers with better pay packages.
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Page 16 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE Want More Info? Circle #23 on page 11 • www.Vendor411.com
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Page 30 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshop continuedfromlastissue... APrimeronNewsReleasesLesson3: Tohelpyouwithyourself-marketing, thisisasamplenewsrelease: Contact: Henry J. DeVries (000) 000–0000 or Diane Gage (000) 000–0000 08/1/18 NEWS FROM SELF-MARKETING SECRETS PUBLICITY WRITING TIPS GIVEN AT SAN DIEGO WORKSHOP San Diego Basic guidelines for writing and sending out news releases were suggested today at a publicity-writing workshop by Henry DeVries and Diane Gage, authors of Self-Marketing Secrets. “A key to getting your news releases used by the media is to follow journalistic style.” DeVries said. “News releases should be types, double spaced on 8 1/2” x 11” paper. Each paragraph should be indented 5 spaces and consist of 35 to 45 words,” he said. “Including the name and telephone number of whom the media can contact for more information is a must,” said Gage. “Also use the heading ‘News From...’ so the media will easily know the source of the information.” Theheadinginformationshouldincludethe day,month,andyearitisbeinggiventothe media.Ifthematerialshouldbeheldforrelease untilacertaintime,clearlynotethisonthefirst page.Thisissometimesusedfornewsreleases aboutspeeches,likecommencementaddresses, andmajorannouncements. SELF-MARKETINGSECRET,ADDONE AccordingtonewspapergreatJosephPulitzer, the3mostimportantelementsofjournalistic writingareaccuracy,accuracy,andaccuracy. Carefullycheckthespellingoffirstandlast names,addresses,figures,andgrammar. Haveatleasttwopeopleproofreadallnewsreleasesbeforeyoudistributethem.Usethesame majorreferencesasthemedia,whicharean AssociatedPressStyleBook,thetelephonewhite pages,and Webster’sCollegiateDictionary. Writeinwhatiscalledtheinvertedpyramid style.Themostimportantinformationshould beatthebeginningandproceedindescending orderofimportance.Agoodnewsrelease shouldbewrittensothatifspaceistight,itcan becutfromthebottomupandstillmakesense. Keepitshort.Neverusemorethan2pagesunlessyouhaveto,andrarelyusemorethan3 pages.Ifyouhavemoretosay,attachanarrativefactsheetthatjournalistsrefertoasa “backgrounder.” continued... FORUM WORKSHOP MARKETING SECRETS Maki ng Your Name Known wi th S PLEASED TO MEET YOU 9 Lessons on Becoming the Quoted Expert PLEASED TO MEET YOU MEDIA • 9 LESSONS ON BECOMING THE QUOTED EXPERT MARKETING SECRETS Making Your Name Knowing with Self-Marketing
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Page 32 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshop The writing should be factual and not promotional. Avoid excessive adjectives that try to hype you or the organization. Be sure to trans late jargon into lay language. SELF MARKETING SECRET, ADD TWO “Editors like wide margins at the top and along the sides so they can write in changes,” said DeVries. “Others rules of thumb include don’t split paragraphs between pages and put ‘(more)‘ at the bottom center of all but the last page.” Place a heading flush left in all capital letters at the start of each new page. On the line under the heading, put ADD ONE for the 2nd page, ADD TWO for the 3rd page and so on. At the end, put 3 number signs centered, like this: ### Lesson 4: For Every Media Topic There Is A Season You do not need psychic powers to predict the news. Certain stories appear with regularity. Sex, money, and health are the 3 topics that are always in style. If you can provide new infor mation on these subjects, the media will wel come your input. Other topics come in and out of style. Just like there are fashions in clothes and cars, there are fashions in news. To be a quoted au thority, think not only news topic but also what is in style for this news season. F O R U M WO R K S H O P continued... TACTICAL SUPPLY CLOSEOUTS CAMPING • APPAREL • FOOTWEAR • HEADWEAR www.EverythingCloseouts.com Dickies Men’s Raider SoftToe Work Shoe $1899 Dickies Men’s Supa Dupa Mid ST ASTM SR Fire and Safety Shoes, Mood Indigo $1899 Bates Tora Bora Alpine Hiking Boots $3499 Propper $TacticalLightweightMen’sPant,LAPDNavy1849 Propper Men’s Lightweight Tactical Pant $2049 Tru-Spec Polo Shirt, 24-7 Dri-Release P/C Jersey, Steel Grey $1169 Under Armour Men’s UA Heat Gear Armour Sleeveless Athletic Shirt $2195 Arctic Shield 563300-812-999-17 H20 Blind Bag, Rea ltree Max $2649 Blackhawk Discreet Socom Soft Black Pistol Case $5995 Princeton Tec Apex LED Headlamp550 Lumens $7749 FAMILY OWNED ~ CUSTOMER DRIVEN ~ 48 HOUR TURNAROUND ~ ALL CREDIT CARDS ACCEPTED
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Another predictable aspect of media coverage is the anniversary story. For example, major news events are re-examined after intervals of 1, 10, 20, 25, and 30 years Not only does history repeat itself, so does the news. Barry Gurley, a district manager with the Independent Order of Foresters, received extensive coverage in 1989 when he organized a disaster relief team to help victims of Hurricane Hugo. One year later he was still in the news.
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Page 34 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshop Here is a month-by-month list of news topics. Newspapers, magazines, television, and radio are looking for fresh spins on these ageless news pegs. January: fitness, predictions, Super Bowl February: romance March: Spring training April: baseball May: moms June: weddings, graduations, dads July: vacations, 4th of July August: hot weather September: back to school, football October: World Series, Halloween November: elections, Thanksgiving December: holidays, year end wrap ups, New Year resolutions
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Page 36 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshop
The reporters will want to interview you about a subject that pertains to your industry or area of expertise. The payoff is the mention of your name and organization.
making news. Check the list and brainstorm how you could tie in
Dec. 31, 1995: 25th anniv. of Beatle’s break up
we
july 20, 1994: 25th anniv. of 1st moon landing
Lesson 5: Be An Industry Expert
these anniversaries and others.
April 4, 1993: 25th anniv. of Martin Luther King’s assassination
anniversaries will
will help
“Always avoid being self serving” is a message can’t stress enough. You are there to pro mote your organization or cause, but the stories you will be interviewed for will not be on this.
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Aug 6, 1995: 50th anniv. of Hiroshima bomb
Nov. 22, 1993: 30th anniv. of John F. Kennedy’s assassination
June 6, 1994: 50th anniv. of D Day Invasion
Despite its being 200 miles inland, Hurricane Hugo pounded the town with 135 mile per hour winds. Gurley’s volunteers removed damaged trees threatening the homes of the elderly, disabled, and poor. His month long campaign helped more than 800 families and attracted more than 1,000 volunteers from around the country. The local television sta tions, radio programs, and daily newspaper all interviewed Gurley on the hurricane’s anniver sary. scan of the following list you see what other be with
A quick
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forumworkshopF O R U M WO R K S H O P continued... Lesson 6: The 3 P’s of Media Interviews Many of these techniques will help you get in terviewed once; to keep the media coming back to you as a valued source, you will have to give great interviews. To help you be “oh so quotable,” we believe in the 3 P’s formula: prepare, promote, and per form. Prepare what you are going to say in ad vance. Promote your cause. And perform so your message gets through. Use the following checklist before any interview, from one minute on the local news to a full hour with Barbara Walters. This checklist was derived from the teachings of media interview specialist Joe Feurey, a former television news producer and currently president of Professional Communi cations Services of New York City. PREPARE 1. Determine what 3 points you want to make 2. Always rehearse and say only what you plan to say 3 Make your message really simple 4. Repeat it over and over PROMOTE 1. Remember that you are there to promote your cause 2. Don’t think of this as a search for the truth 3. Say only what you plan to say 4 Work in the name of your organization or cause frequently Page 40 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE YOUR INVICTA WHOLESALER Invicta Bolt Herc Reserve Quartz Mens Watch - 53mm Stainless Steel Case, Silicone/Stainless Steel Band, Black, Gold (33156) $849.00 Sale Price: $109.00 www.WatchDealers .net GREAT SELECTION ~ NO MINIMUM ORDER ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING Invicta is a fast growing watch brand, and is considered by collectors and enthusiasts alike to be a market leader in horological innovation and creativity. The long held belief that supremely crafted timepieces can be offered for a modest sums is the founding principle of Invicta. Explore an impressive selection of timepieces spanning 30 diverse collections, and a wide use of exotic materials such as: meteorite, abalone, titanium, and carbon fiber. Invicta also offers collections from the worlds of Disney, Marvel, DC Comics, Star Wars, and the NFL. MENS IInvicta Pro Diver Mens Quartz 42mm - Model 33269 $199.00 Sale Price: $49.00 WOMENS Invicta Reserve Mens Mechanical 48mm Gold Case Gold Dial - Model 26486 $499.00 Sale Price: $69.00 Invicta Corduba Quartz Mens Watch - 52mm Stainless Steel Case, Stainless Steel/Polyurethane Band, Black, Steel (33654) $429.00 Sale Price: $89.00 Invicta Bolt Womens Quartz 36 mm Gold, Stainless Steel Case Blue Dial - Model 29196 $259.00 Sale Price: $69.00 Invicta Angel Womens Quartz 40mm Stainless Steel Case, Silver Dial - Model 31078 $250.00 Sale Price: $69.00 Invicta Angel Womens Quartz 33 mm Stainless Steel Case Blue Dial - Model 29114 $279.00 Sale Price: $59.00 Invicta Specialty Womens Quartz 36 mm Stainless Steel Case Charcoal Dial - Model 29395 $199.00 Sale Price: $59.00
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forumworkshopF O R U M WO R K S H O P continued... PROMOTE 1. Realize that radio & TV are performance media. 2. Keep in mind that the more prepared you are, the more trustworthy you look. 3. Smile & project lots of energy. 4. Build performance skills through rehearsal. 5. Pretend you aren’t afraid & that you enjoy the experience. Lesson 7: Nine Surefire Ways To Give Good Media Interviews What else does it take to give great inter views? Here are some excerpted tips we really like that were compiled by Gallen Associates: 1. Rank the reporter number one. • When you get calls from reporters, assume they are on deadline. If you’re in a meeting or out of town, have a designated person contact them immediately. 2. Establish ground rules. • Offer the writer a bio with the correct spelling of your name, your title, and a clear description of your responsibilities. • Assume everything that you say will be in print. Some input is better than not having any input at all. Page 42 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE — Wholesale — Artesanal Jewelry R INGS • P ENDANTS • E ARRINGS • B RACELETS • B EADS • N ECKLACES OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS! WWW.SHAKEWHOLESALE.COM Beautifully Cra ed Items • No Min. Order • 100% Money Back Guarantee FREE SHIPPING ON ALL ORDERS Amazing! Genuine Two Tones Green Peridot Sterling Silver Earrings Retail $141.25 CLOSEOUT: $25.69 PendantSterlingTurquoiseBluePassionSilver Retail $148.15 $31.00CLOSEOUT: Stunning Mozambique Red Garnet Two Tones Sterling Silver Earrings Retail $265.25 CLOSEOUT:$57.94 One of the kind Spiders’s Web AAA + Ocean HandmadeSterlingJasperSilverNecklace Retail $652.95 CLOSEOUT:$190.25 Beauty SterlingZirconiaCubic.925SilverHandcraedNecklace Retail $93 CLOSEOUT:$22.04
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A good reporter who produces a balanced story is doing his or her job. However, it is appropriate to acknowledge a “job well done” and to send a note to that effect. You can ask the reporter to restate what you have said. Don’t demand. Don’t ask for an advance copy of the article. If you want to take a reporter to lunch or to underwrite the reporter ’s transportation, be sensitive to company policy. US Department of Defense
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Page 44 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... 3. Get to know the reporter, the publication, & the topic. • Review a recent issue of the publication before the interview. • Try to determine how familiar the reporter is with the topic. • Ask the writer the objective of the story before you start. • Use the fax machine to provide follow up information, especially for potentially confusing information. 4. Talk to the reader. Avoid technical jargon but don’t be afraid to be educational. • Use examples that create word pictures to make points easy to understand. 5. Keep your promises. • Get follow up informa tion to reporters on time, before the deadline. •
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7. Use “journalism etiquette.” Never say “thank you.”
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6. Don’t just give answers, give good answers. Don’t jump to respond. If you can’t back up a fact, don’t use it.
If you are going to follow up with visuals, ask the reporter the preferred format.
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Page 46 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... 8. Be a resource not just a source. • If you want to build a relationship with the reporter, prove you are a good source. Think of other articles or books that may help the re porter with the article. • If the reporter is on the wrong track or has wrong information, don’t be afraid to point it out gingerly. 9. Minimize distractions. • Dedicate time to the interview and not to put ting out fires. • Don’t interrupt the “flow” of the interview to take phone calls. Lesson 8: Handling A Crisis One day it’s going to happen. It might be a law suit Maybe an accident at your place of busi ness. Or perhaps a labor dispute. Want it or not, a crisis will bring the media to you and thrust you into the spotlight. Often the first reac tion is to say “no comment.” This is the worst thing you could ever say, short of a full ad mission of wrong doing. Such a comment is con demning, as it implies you have something to hide. The media and the public will assume you are guilty. If your goal is to postpone com ment until you can assemble facts, there is an other phrase you can use. “God Loves PendantYou” $1500 BECOME A DISTRIBUTOR - ORDER WITH CONFIDENCE www .HeavenlyWholesale.com 30+ Years Experience - Lifetime Guarantee Never To Tarnish HELP YOUR SHOPPERS CELEBRATE THEIR FAITH! Ornate Crucifix $1900Retail$45 Retail$57 Caravaca Traditional Crucifix $1900 Retail$45 Designer Small Tri-Cross Hoop Earrings $2300 Retail$69 Star of PendantDavid $1600 Retail$48 Miraculous Child MedallionReligious $1500 Retail$45Stainless Steel InspirationalHumanityRing $1900Retail$57 Small Enamel MedallionCaridad $900 Retail$27 Religious Jewelry Wholesaler
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Remember that you need to make the best of a bad situa tion If handled right, you can turn it into millions of dollars worth of publicity. That’s what Robert Vicino did when his pet project, reuniting King Kong and the Empire State Building, went bananas. In honor of the 50th anniversary of the pre miere of the film King Kong, Empire State Building owner Harry Helmsley financed Vicino’s efforts to have a giant, inflatable Kong scale this New York landmark in April 1983. This 8 story high ape was the latest creation of Vicino’s, who invented the advertising medium of cold air giant inflatables. Previously concentrating on 20 foot high beverage cans, Vicino hoped the stunt would cause other advertisers to go ape over his inflatables.
Page 48 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued...
If you are ever asked to comment before you are ready, say this: “it would be premature to speculate at this time ” This is a phrase often used by a public relations executive for one of America’s biggest railroads whenever he is dispatched to a train wreck. His goal is to express concern not blame or shame and the intent to find out the cause of the wreck. Tell the media that you are greatly concerned about the issue, it has assumed top priority, and all resources are being used to assess the situation. Many reporters will admit privately that you will be treated much better by the media if you use this approach We all have bosses to report to, and so do journalists. Media bosses put pressure on reporters to get interviews. Even if all you can say is that it’s premature to specu late, you are helping them out.
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Vicino planned to surprise the Monday morning New York commuters, but all was not well with the gorilla of his dreams. A building bolt tore an 18 inch gash in Kong’s vinyl as inflation began in the predawn hours. What then would have been an interesting promotion turned into a week-long international media event as Vicino’s workers valiantly tried to turn a sagging piece of plastic into the menacing ape of movie lore. In countless interviews they said that they knew the kids of New York City were counting on seeing King Kong on top of the Empire State Building, and they would not quit until they came through for the kids. Kong was fully in flated in time for a crush of photo snapping tourists that Saturday and Sunday. Vicino and Helmsley wanted Kong to remain for another week, but the police and mayor couldn’t take another day of gridlock. Kong was moved to the great lawn of Central Park, a historic first for a commercial venture. If the situation is ugly, get professional public relations help. You are about to be tried in the court of public opinion. Abraham Lincoln said that the man who defended himself in court had a fool for a client. You wouldn’t go to court without legal coun sel. Don’t go into the court of public opinion without competent coun sel as well.
Page 50 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued...
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Page 52 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... Lesson 9: Dealing with The Media During a Crisis
1. Provide media access to top executives. A senior executive must represent the company during a crisis. The words of a senior officer, some one who sets corporate policy, carry more weight than the same statements made by someone else.
Roni Hicks, a public relations agency president with over 20 years of experience in the field, offers the following advice to her clients. In deal ing with the media during a crisis, here are some specific steps to follow:
2. Be open and candid. Withholding informa tion or evading ques tions is almost sure to backfire. Journalists will learn the full story in one way or another. Overall media coverage will generally be fair if the agency sets forth company policies and procedures in their fullest form. Avoid at all costs the inclination to withhold information. The media will treat you worse after having obtained it through round about methods. This appears to the public as though the company is deliberately covering up some incompetence, or worse, malfeasance.
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Page 54 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... 3. Present information from the viewpoint of the public interest, rather than from the company’s interest. This is self explanatory but important not to overlook, since we are accustomed to thinking in terms of company needs. Report news in the context of public interest, especially when it im pacts public safety. Tell the whole story at once, if possible, rather than keeping it alive in the media while additional facts are announced or uncovered. 4. Respond to all media inquiries. Again, it is essential that the organization avoid the appearance of dodging media requests If at all possible, maintain a log of media in quiries. This ensures that all requests for information are honored and provides a valuable record for later evaluation of and monitoring of the event’s effects. 5. Never speculate. Guesswork can mistakenly be reported as fact, leading to misconceptions that are difficult to counter. Remember, too, that what you say may create expectations for which you will be ac countable in the future. Make promises you know you can keep 6. Remember past performance when developing responses. The organization’s past record of performance will serve well in a crisis. Stress the positive where appropriate WWW.BAGVENDORS.COM AUTHENTIC NEW DESIGNER HANDBAGS TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH All Merchandise Certified Authentic NO MINIMUM ORDER • WEEKLY SPECIALS Michael Kors Mott Small Satchel Brown MK Coral + Sangria Trifold Wallet-$626.00 $208.99 Michael Kors Hayes Medium Trifold Coin Case Rose Hold MK Signature Pink $57.99 Michael Kors Jet Set Cross-bodyTravelFuchsiaPinkwithWristletClutchINSERT $92.99 Michael Kors Jet Set Travel Medium Carryall Tote Brown MK Green Stripe $139.99 Coach F36658 F37807 Reversible City Tote Light Khaki Blue $162.99 Kate Spade Cameron Street Flock Roses Small Hayden Satchel Black Floral $187.99 Tory Burch Kerrington Large Square Tote Garden White Floral Laguna $266.99 Michael Kors Abbey Large Cargo Backpack Black MK + Leather Phone Wallet ~ $646.00 $208.99
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Page 56 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued 7. When you read a prepared statement, tell the truth without being too expansive – then be quiet. Wait for the press to ask questions before going into unnecessary detail. The reporters may not be interested which will abbreviate the soon to When being interviewed, try not to view the reporter as an adversary. Mentally block out cam eras and notebooks and concentrate on the message. Try to think of it as merely a dialogue between two people Top Self Marketing Secrets 9 Lessons on Becoming the Quoted Expert 1. Based on your occupation and positioning, choose a subject that interests you. Then be come an expert in that area. 2. Send telephone index cards to the media list ing yourself as an expert in your chosen subject. 3. Send a short note with the cards to appropriate newspaper, magazine, radio, & TV people. 4. Don’t wait for media to call you. When you see a breaking story that you can comment on, call them so you will be the quoted authority. 5. Use news releases to obtain small articles that keep you or your organization’s name in front of the public. www.ProtectionPlans.net Protect Yourself & Your Business Custom Tailored Just for YOUR BUSINESS Affordable Insurance for Retailers & Wholesalers • General Liability • Professional Liability • Errors & Omissions • Cyber Liability • Data Breach • Workers Comp • Fidelity Bonding • Bundled Packages • Umbrella Policies InsuranceQUOTESFREEHiscoxGrouphasover100YearsExperienceintheBusiness
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There’s No Free Brunch & Don’ts of Media Bread Breaking “Don’t call us, we’ll call you.” No one will ever feed you that line as often as the media that is, if you are green in how to win media friends and influence coverage. You call a radio producer and ask him if he got that news release you sent. He says he doesn’t remember, but he’ll call you if he’s interested You ask the business editor if she plans to run your story in the Sunday newspaper. She says it’s not likely; you’ll know if you see it
Page 58 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... 6. Figure out ways you can comment on pre dictable seasonal and anniversary stories that are certain to be covered by the media. 7. Avoid being self serving when you are a re source to the media. Always be willing to help in any fashion, even if you and your organiza tion are not the focus of the attention. 8. Learn how to give great interviews so the media will keep coming back for more. 9. If you don’t know what to say during a crisis to the media, at least say that it would be pre mature to speculate. Never, ever say “no comment.”
Do’s
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You telephone the assignment editor at a TV news station to see if a crew will be covering your event. You get the perfunctory, “What was that again?” and who, what, when, and where questions, but no one shows up. How do those savvy in media relations break down the barricade of “no thanks” and non comittal responses that stream endlessly from the media? They treat them like colleagues and professionals and get to know them as people. They look, watch, and listen to learn who’s doing what. They become genuinely interested in the stories covered, as well as their media contacts’ career tracks. And, when timing is right, they invite them for lunch or for coffee and, as they break bread, they banter about story ideas some self serving, many not. It’s not what you know, but who you know that counts when it comes to media relations. Count it a privilege whenever you get the opportu nity to get to know a reporter, producer, ed itor, news director, or program manager on a personal basis. Display integrity, a nose for news, and a commit ment to stories that will interest their readers, viewers, or listeners.
Your chances of getting coverage increase once a media rep can match a name with a face.
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Dorothy and Robert DeBolt, parents of 20 children 14 adopted and multihandicapped have risen to international prominence as a top husband wife speaking team, humanitarians, miracle workers, and pioneers in their fields of endeavor. They’ve received commendations from 3 presidents, and Dorothy is one of the few women to have received the nation’s high est speaking award from the National Speakers Association. Millions have seen their Academy Award winning film, Who Are the Debolts? or read their book, 19 Steps up the Mountain The Story of the DeBolt Family. Their notoriety all began because Dorothy made media friends. When she and her first husband, Ted Atwood, adopted 2 Korean Caucasian orphans in the 50s, it was the first such happening in their small town of Placerville, California. Taking full advantage of press and media interest in their human interest story, Dorothy welcomed all in terviews and furnished some of her own stories and letters to editors. Later, when Dorothy formed her growing family into the Atwood Family Singers, she used her media con tacts to help find fame through regular ap pearances on local television and even a national appearance on the “Tennessee Ernie Ford Show.”
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From her small foothills town, she fed items to San Francisco’s esteemed colum nist, Herb Caen.
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One of the most famous Caen quips came in the early 60s when Dorothy, a widow with 7 child ren, booked her brood to sing at a local church. She fed an innocent remark by one of her sons to the columnist and the following appeared in the paper: “Dorothy Atwood, the spunky Oak land widow who has organized her 7 children into the Atwood Family Singers, took them to a party where an unknowing guest asked 12year-old Marty: “Where’s your father?’ ‘We don’t have one,’ replied Marty. ‘All we have is an unwed mother.’“ Through his column, Caen continued to follow Dorothy, cov ering her marriage to Bob DeBolt, their new adoptions, their movie, and their book. “Constant ref erences in Herb’s in credibly popular column are something for which a press agent would give his life. I got them for nothing!” says Dorothy “The name recognition he provided me, and later Bob, our family, and our work, has played one of the greatest roles in any successes we have had in our careers.” RC &
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“I don’t know whether Herb felt I had a certain ability with news ‘hooks,’ or whether he simply appreciated my audacity in submitting my items, but he used them,” says Dorothy. “And the more he used them, the more our fame grew.”
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One warning: Know your reporters’ and edi tors’ deadlines. Don’t call up late in the after noon when a morning newspaper is jamming to close an issue. And forget trying to get through to TV news at 4:00pm when they’re going crazy preparing for the 5:00pm newscast.
Even the strongest personal relationship with a columnist or reporter can’t override an ill con ceived idea. Fresh angles and exclusives are what editors look for even when they do know you by name. Don’t wear out your wel come by pitching borderline ideas.
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As a former newspaper reporter, Evans says that it’s easy to sense when someone is throwing out an idea that he or she doesn’t necessarily believe in just to try to get an organization's name in print “Sincerity is important,” he says. “Provide a commodity that a reporter needs.”
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When he worked on the other side of the edi tor ’s desk, Evans says that those who were able to break through to him were those who called in ideas first and followed up with a personal letter. “Reporters receive hundreds of news re leases a day, and they become worthless after awhile,” he says. “I’d rather get a phone call with a great idea, followed up with a handwritten note or personally drafted letter.”
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Wooing Locals at a Brown Bag Affair
Evans says he paid attention to those who had done their homework and had read what he’d been writing. “They had studied what I was covering and could speak intelligently about it, making references to stories I had done in the past,” he says “Yes there are egos involved and you have to appeal to them. But be sincere, not artificial.”
Don’t wait until you have a story that deserves coverage to meet your local media One of the best ways to get to know local reporters who cover your community or your news beat (political, social, business, lifestyle) is to call them up and invite them to your place for a brown bag lunch.
Bill the event as an informal gathering of members of your company who would like a chance to get to know the reporter and his or her needs better at a time convenient to the reporter. Host the deli sandwich affair in your conference room and give the reporter a chance to describe his or her beat as well as those of associates, what is being looked for in stories, what has been done ad nauseum, and the type of stories that pique interest. Take copious notes and refer to these how-to’s the next time you are ready to write and send a query. Streamlin ing the information in ex actly the right format for that specific media person will expedite an answer.
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RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 69
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Page 70 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued And while you are writing down business points, don’t forget personal details like the re porter ’s alma mater, spouse’s name, favorite sports, type of pet, vacation plans, and other in terests. These can be icebreakers in conversa tion or reasons to communicate with the reporter on a more social basis. When you see a story on Switzerland in a magazine, clip it and send it to the reporter who is planning a vacation there next summer. Form media linkages like you would any other type of business con nection. Most people treat the media differently from other businesspeople. Surprise! They’re human, too! Henry’s former company, Roni Hicks & Associ ates, makes brown bag lunches a monthly event. Regardless of how pressing it is to get a particular editor ’s interest in a story, one motto stands firm at Hicks: “No pitching on the first date.” In other words, this is a nonpressured time for reporters. They don’t have to worry about how to let account executives down eas ily when their story idea doesn’t quite hit the mark. It is a time to get to know the idiosyn crasies of a particular radio or TV show or newspaper section. But more important, it is an opportunity to get to know a reporter as a real person with inter ests, passions, hob bies, friends, and family. And it gives the reporter a chance to meet the public relations staff and get to know them personally. Visit Our Informative Website to Learn More Incorporatewww.AvvoAdvisors.comYourBusinessForJust$79* *plus state filing costs LIMITED LIABILITY • CORPORATION • S-CORPORATION • NON PROFIT LAUNCH YOUR BUSINESS $79 Clear Pricing. No Contracts. No Surprises. StructuresBusiness & Entity Types Available: C Corporation S LimitedCorporationLiability Company (LLC) Limited Liability Partnership (LLP) Professional Corporation Nonprofit Corporation Sole PartnershipProprietorship Only + State Fee $79
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Diane and several other agency principals, all members of their pro fessional association, Public Relations Society of America, take their show on the road. Every month or so, one member of the team arranges a meeting with a media representative That person faxes the confirmation and meeting details to the others and the 6 public relations practitioners meet for breakfast, lunch, or an afternoon coffee for a roundtable discussion with the reporter, edi tor, or producer. Even though you could consider these public relations professionals as competitors, they know that one good story doesn’t preclude cov erage of another. You can do the same with col leagues in your field. Sometimes there’s strength in numbers Joining forces to meet the media may encourage more coverage of your field and may encourage the idea of an indus try round up story in which several of you are quoted. Even more important, the industry it self gets a major recognition boost.
Then when it is business as usual and the ac count exec makes the pitch call, it can be done on another level. Instead of immediately diving into describing the news angle, the exec can ask about the reporter ’s recent vacation or talk about the upcoming ball game. But the feeling of camaraderie always has to be genuine; there’s nothing worse than a phony friend.
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Editors of national magazines, trade journals, and newspapers can’t come to a brown bag af fair at your office, but you can certainly go to them. Face to face meetings are invaluable when you hit the big time. If you’ve got a business meeting or conference to attend in a publication’s headquarter ’s city, write ahead to the editor. Whenever possible, a month to 6 weeks lead time is preferable. State the week you will be in town and ask if you can drop by for 10 minutes to present some story ideas. Then follow up with a phone call 3 or more weeks before you leave to set a meeting time. If you’re down to the wire when you de cide to pay an editor a visit, call instead of writ ing Writing, however, is preferable because if you call the editor at a busy time, you are less likely to be put off if you are following up on a letter. Having ideas for national media is essential. While i n f o r m a t i o n g a t h e r i n g meetings are the ticket to local media relations, on a national level editors simply don’t have the time. This is the one time when it’s okay to put on the moves immedi ately. Show up at your meeting with a number of ideas honed specifically to that magazine or newspaper. Write them out in query letter form so that the editor doesn’t have to take notes and has an outline of your idea to pass along to other decision makers.
Page 74 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... Taking Your Story National
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Page 76 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued... Before you leave, give the editor your tele phone index card that has a subject heading (e.g., Stockbroker, Jeweler, Dietician) so that you can be found when your name has faded from memory but your subject area is remem bered. Once you are in the editor ’s office, chances are you’ll have an opportunity to discuss other ideas that you haven’t fleshed out. Running these by the editor will give you an inkling as to whether the idea has merit for a national story and if it is something you should pursue once you’re back in the office. Succeeding in Planned Media Interviews We have described how to write a news release, but here are a few more tips that will keep those precious relationships with your media con tacts intact. 1. Don’t send out mass mailings unless you have breaking news. Offering exclusives is a good way to build relationships with editors and reporters Don’t send the same idea to morning and evening papers if they are archrivals. Instead, choose one. If you really feel pressed, give them a deadline, “I’m offering this to you exclusively through ‘X’ date (a week is long enough) and will not propose it to an other publication before then ” Lingerie & Club Wear Specialists DIRECT FROM USA’S LARGEST SELLERS LINGERIE • SHAPEWEAR • PAJAMAS • PANTIES • BRAS • CLUB WEAR $17.95 GEOMETRIC SEAMLESS KIT MINI DRESS W/LONG SLEEVES $17.95 SEAMLESS KNIT MINI $13.95 STRETCH LACE CHOKER STYLE DRESS $18.95 HOT PINK METALLIC MESH MINI $32.98 GOLDEN EMBROIDERED MESH TEDDY & EYE MASK SET • Retail Stores • Boutiques • Discount Stores • Flea Markets • Home Party Business • EBay Sellers • Amazon Sellers www . DDBulk . com
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Page 78 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE forumworkshopF O R U M WO R K S H O P continued in next issue ...
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Exclusivity also goes for inter view format shows. They don’t want to air topics that another has done or is planning to do It’s better to have one major piece of coverage than none. If you’re sending out a press kit filled with a variety of fact sheets, bios, and backgrounders, be sure to send different news releases with differ ent angles to competing media. Rarely should you use the cookie-cutter approach for news releases. Streamline them to the reporter or producer. For newspaper exclu sives, a query letter is probably the best bet. This letter talks directly to the reporter, imme diately seems personal, and whispers exclu sive. For television or radio, your query or release might read as though a TV audience was listening for 30 seconds. Read more about “Taking Your Story National” in our next article. other between
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Patricia Dibsie, a reporter, says never give an idea to more then one paper, or they will see you as a traitor. “You owe it to yourself and the media to read newspapers and get a handle on various writers, so you can talk intelligently to the reporter and propose a just-right idea for him or her,” she says. “Once you know the reporter ’s beat and style, call on the telephone to go over the idea before you send the release to see if there is interest or (to see) how you can streamline the idea But if the reporter is on deadline, be thick-skinned enough to call back.
WE HAVE BUYERS! Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981. • Men’s & Boys Wear • Womens Wear & Accessories • Gift Store Buyers • Home Goods Buyers • Mass Merchandise Stores • Sporting Goods Buyers • Smoke Shops • Convenience Stores • Grocery Stores • 100’s of Industries! INSTANTLY CONNECT WITH BUYERS! • Contact Names • Emails • Addresses • Phone Numbers • Sales Data Additional Premium Services: TRADE SHOW EXHBITOR LISTS Over 2,500 Shows Available FACEBOOK DATABASES We Can Compile 25-100 Mile Searches CUSTOM DATABASES ANY INDUSTRY ~ ANY STATE 1-800-635-7654www.BuyersContacts.com•forumpublishing@gmail.com RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 79
Surplus & Liquidation Business Everything you need to know and succeed in this high-profit business is right here. Work full-time or part-time, even from your own home. • Surplus Business Equipment • Failed Business Inventories • Manufacturers Mistakes • Discontinued Inventories • Seized Merchandise • Salvaged Goods • Bankruptcies & Closeouts This is a practical hands-on training guide to starting your business with little or no money. Today there are more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed. Limited supply of copies of this 196 page will be sold at special price of $39.95 on rst-come basis. Order today and start your new business tomorrow! Professional liquidator reveals how to nd, buy, sell and broker surplus goods in his best-selling book HIDDEN WEALTH Start Your Own Your Name Type of Business: Company Name Address City State Zip Email: Tel: Mail or Fax Your Order to: FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630 ❏ Hidden Wealth $39.95 + $7.00 ship = $4695 ❏ PDF Version: $39.95 ❏ Special Combo Hidden Wealth PLUS USA Closeout Directory $49.95 + $7.00 ship = $6995
WHOLESALE BLANK TEES Excellent Service & Quick Shipping Since 2011 Convenient Online Shopping by: SIZE - BRAND - COLOR - STYLE - PRICE Men’s - Women’s - Kids TOPS - PANTS - OUTERWEAR - HEADWEAR - BAGS - SCHOOL UNIFORMS IF YOU CAN PRINT ON IT ... WE SELL IT! www.TshirtRep.com TOTES,WomensMENSTODDLER&HATS$10.98 $7.14 Bella & Canvas 3200 Unisex Baseball T-Shirt $17.00 $6.08 Champion T0223 Mens Classic Jersey Tee Gildan-G240 Ultra Cotton Long Sleeve T-Shirt $8.82 $3.97 $6.18 $4.04 Bella & Canvas 3001C Unisex Unisex Jersey T-Shirt Champion-S0889 Mens Powerblend Fleece Pullover Hoodie $40.00 $15.75 $3.90 $2.63 Gildan-G500L Ladies Heavy Cotton Missy Fit T-Shirt $57.09 $35.78 Callaway CGW447 Ladies Tonal Polo District Mad DM423 Ladies Racerback Dress $12.98 $10.38 Alternative 1940 Womens Eco-Jersey Ideal T-Shirt $20.88 $12.81 $44.00 $24.30 Callaway CGW301 Womens Polo Shirt $8.74 $5.10 Adams-LP103-2 Tone Panel Cap $28.58 $17.54 Brookson Bay-BB50 Solid Tote with Contrast Handles SELLERTOP SELLERTOP ToddlerRabbitskins-3037JerseyFootball Tee $8.74 $7.59 $4.08 $2.75 Gemline 1542 Encore Convention Tote $8.00 $5.40 Adams AC101 Ace 3 Panel Visor SELLERTOP SELLERTOP RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 81
REVEALED!SOURCESAUCTION The Complete Guide to Making Money at Auctions! e Auction Buyers Directory providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states This comprehensive directory offers tips and tools of the trade designed to make your auction buying profitable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges. ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! www.Forum123.com Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions! ➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions ➫ County Sheri Auctions ➫ SBA Auctions ➫ FDIC Auctions ➫ Urban Housing Auctions ➫ Land Management Auctions ➫ Private Auctions $39.95 + $7.00 postage = $46.95 Page 82 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 83
BUY ALL MERCHANDISEYOURFOR1/2REGULARWHOLESALECOST! * BASIC INFORMATION ABOUT THE BUSINESS * CLOSEOUT PUBLICATIONS & ASSOCIATIONS * CLOSEOUT SHOWS * GENERAL CLOSEOUT DEALERS * FREE CLOSEOUTS (BARTER) * BEST RETAIL CLOSEOUT STORES * BASIC INFORMATION ON SURPLUS BRANDNEW! CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy,it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly,where! SEND ORDERS TO: FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport,NY 11721 () Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95 Checks must be clear before shipping CLOSEOUT&SOURCEBOOKCOURSE$29.95 SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE! HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME, FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION: VISA MASTERCARD AMEXDISCOVER * APPLIANCES * GENERAL MERCHANDISE * ARMY-NAVY * BOOKS * CLOTHING * COSMETICS * FOOD * GIFTWARE * LINENS * RECORDS * SHOES * STATIONERY * *TTOOLSOYS Card Number:__________________________ Exp.______ Email Address:___________________________________ NAME:ADDRESS:________________________________________CITY/STATE/ZIP:____________________________________ Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654 Page 84 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 85 www.SetonSignage.com Since 1956 • Over 57,000 Products On-Line SignS Fire & Exit Office & ShippingSecurityEngravedSignsandTruckingBannersandFlags Design your own o n-Line • 100% g uarantee Everything for your Store or Warehouse Seton Signage.com TagS Blank Colored Tags Fluorescent Tags Tear Off Combo Shipping TapeS PVC Tape 2.0 mil 2” & 3” Widths Printer BarricadeTapesTapeMarkingTape SafeTy/ SecuriTy SignsSurveillanceMirrorsLocksAlarms&Tags
The SourceSourceRetailersGuideforProducts!TheRetailersGuideforProducts! THE BEST WHOLESALE SOURCE GUIDE RETAILERS RESOURCE GUIDE Thousands Of Suppliers At Your Fingertips! • Apparel • Defense Products • Electronics • Fragrances • General Goods • Sports Items • Sunglasses • T-shirts • Toys • Watches • Gift Items • Housewares • Leather • Jewelry • Novelties NOW YOU CAN OWN THE BEST WHOLESALE SOURCE GUIDE AVAILABLE! RETAILERS RESOURCE GUIDE HELPS YOU LOCATE THOUSANDS OF SUPPLIERS AND PRODUCTS ACROSS THE UNITED STATES! Thousands Of Suppliers At Your Fingertips! CALL TOLL FREE: 800-635-7654 Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721 ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax YOUR NAME CHECK ( ) MONEY ORDER ( )______________ COMPANY NAME__________________________________________CREDIT CARD#____________________________ STREET ADDRESS________________________________________EXP. DATE________________________________ CITY/STATE_____________________________ ZIP______________SIGNATURE________________________________
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 87 Free Membership Instant Purchasing Safe, Escrow Protection Small Quantities Delivered to your Door Paypal Accepted A PPA r E l El E ctron I c S co MP ut E r S J E w E lry wAtch ES hA n D b Ag S hb A toyS Sho ES Direct from the factory! DirectYour China Source ywww.finditasia.comourone-stop-shopforwholesaleproductsonline! Wholesale Products Over 5 million products from a wide range of categories. Small Orders Sample orders start from just 1 item Buyer Protection Your payment is released only when you confirm satisfactory recipt of your order. www.finditasia.com
Page 88 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE Closeout of the Month This MonTh’s Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95 SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95 HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00 Streetwise Business Series Internet SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer. MANAGEMENTBUSINESS Lay your foundation, build your team and manage your money with this 350-page business guide. Covers every aspect of management. order no. 1-58062540-1 $19.95 11 LAWS OF INTERNET BRANDING Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00 MAKING MILLIONS ON THE INTERNET Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95 THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95 SMALL SUCCESSBUSINESSKIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and 367-9oschedules.rderno.1-58062-...$24.95 VALUATIONBUSINESS Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY business. order no. 1-58062952-0 $19.95 Page 88
Don’t confuse this magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials, and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you. Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT ADVERTISINGwww.WholesaleSources.comSPACEAVAILABLE Retailers Forum “I Can Get It For Wholesale”YouMonthlyNewspaperforHispanicRetailersThe MonthlyLeadingSourceforCloseoutsandSurplusMerchandise! Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 Page 89 Closeout MerchandiseWholesaleNews/
Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manufacturers, and jobbers.
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 89Page 89Trade Magazines www.bizbooks.org TradeMaGaZINeS Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths. No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE SoloMayoreo ADVERTISING SPACE AVAILABLE A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits. This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market. Swap Meet Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE
Page 90 SEPTEMBER 2022 | RETAILERS FORUM MAGAZINE Business Directories Toy Importers & Wholesalers is is the de nitive guide for nding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried. Order No. TOY $29.95 USA Closeout Directory Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our bestselling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods o en priced as low as 10¢ on the dollar are listed. Re-tailers, ea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More! Order No. 4Closeout Directory - $29.95 Dollar MerchandiseStoreGuide e most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must! Order No. DSM • Dollar Store $29.95 Independent Sales Rep. Directory e Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. ese agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and speci c brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel. Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00 Directory of Smoke Shops Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. is directory is emailed to you in Excel format and is updated regularly. DIRECTORY INCLUDES: • 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses 1-800-635-7654 Order No. SSDB (Excel) $399.00 Page 90
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 91 www.bizbooks.orgBusiness Directories Imagineabookputting1000’sofwholesal-ersatyourfingertips!Thisisthemostaccurateandusefulresource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95 With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. L earn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth Hidden$39.95Wealth Wholesale Sources Auction DirectoryHobby & Craft Suppliers Guide Jewelry Wholesalers & &WholesalersHolidayManufacturersMerchandiseManufacturers How to Find, Sell and SurplusBrokerandLiquidatedGoodssourcesofJam-packedwith1000’swholesaleacrosstheUSA This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95 This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95 The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95 Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95 Page 91
Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.
Sourcing For Jewelry Makers Directory
Page
Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.
Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.
BUCKS FOR BLING 92
Order No. 159237-156-6 1,900 pages $450.00
The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.
1-800-635-7654 Business Directories Wholesale Gift Guide
USA Mail Order Catalogs Annual Guide to the Licensing World SourcingAccessoriesDirectory
•••Floral•Collectibles•AccessoriesGiftsHome/House You’ll refer to this on a daily basis to find new suppliers for products.
Order No. 122 $100.00 A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.
Order No. 321 $249.00 The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.
New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.
Order No. 121 $150.00
Order No. GG Gift Guide $39.95
RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 93Apparel Business Directories This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743 $125.00 BUSINESSAPPARELDIRECTORIES A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00 Fabrics, Services, Trims Apparel Contractors (USA Edition)Directory of Brand Name Apparel Manufacturers The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information. Order No. A-106 $65.00 Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475 1-800-635-7654 Page 93
391-800-635-7654 Order Form Order by 1-800-635-7654phone You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST. Order by mail Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped. Order by 631-754-0630Fax When charging purchases to your credit card, it is easy to send us your completed order form via Fax Delivery Information Books and cassette programs will be shipped within 1-5 working days. Allow 6-8 weeks for magazine subscriptions Order Online Wewww.bizbooks.orgdownloadorders hourly and process within 24 hours. Sales Policy Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis. Your Name and Address What Books Would You Like? Payment Information Goes Here PGQTY NUMBER TITLE PRICE ALL ORDERS ADD $7.00 1st BOOK $4.00 EA. ADD’L BOOK CANADIAN SHIPMENTS: $11.00 1st BOOK $ 8.00 EACH ADDITIONAL OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX OR UPS ACCOUNT NUMBER ONLY SUBTOTAL NYS SALESSHIPPINGTAX TOTALSHIPPING CHARGES ALL BOOKS ARE SOLD AS INFORMATION ONLY ON NON-REFUNDABLE BASIS CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER ACCOUNT NUMBER EXPIRATION DATE SIGNATURE X ________________________________________________________ NAME CITY___________________________________________________________ADDRESS______________________________________________________________________________________________________________________STATE ZIP PHONE NUMBER (_______) ______________________________ EMAIL __ Credit Card ORDERS: 800/635-7654 FAX ORDERS: 631/754-0630 INQUIRIES: 631/754-5000 Website: www.bizbooks.org FORUM PUBLISHING CO. 383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com ALL ORDERS ADD $7.00 1st BOOK $4.00 EA. ADD’L BOOK Orders for SAMPLE COPIES of magazines: DO NOT add shipping charges CANADIAN SHIPMENTS: $11.00 1st BOOK • $8.00 EACH ADD’L OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX OR UPS ACCOUNT NUMBER ONLY Page 94
THE WHOLESALEULTIMATERESOURCE!WholesaleSources.com your search engine for everything wholesale! AccessInstantto: • Free Monthly Trade Magazines • Articles For Your Business • Hot ReviewProducts • USA’s WholesalerLeadingSearch RETAILERS FORUM MAGAZINE | SEPTEMBER 2022 Page 95
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