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coming artistic talent as well as everything on offer to the passing shoppers. Each illustrator has a clear and different style

Propability Helps Develop Selfridges 2d Artistry Windows

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Propability delivered on the creative vision working in co-operation between the illustrators and the Selfridges team.

Each window was constructed by printed reboard or diabond in 2D but as the individual elements are layered a 3D effect was cleverly created. Each part was clad in print and as always used sustainable and recyclable materials.

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One of the key challenges was to ensure that the scales, sizes and parts were constructed and printed correctly with Propability managing the process each step of the way liaising between the artists, printers and ensuring a smooth delivery and installation from start to finish.

Contact: t: 020 8687 1030 info@propability.co.uk www.propability.co.uk

Remember to quote ‘Shop and Display Equipment Association’ when enquiring to access your member benefit and preferential rates.

Contact: t: 0345 844 1111 e: enquiries@citation.co.uk w: www.citation.co.uk

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