Retailing Insight Magazine is a bimonthly trade magazine specializing in the conscious living retail market. The magazine is published exclusively for qualified retailers and small independent businesses in the United States. Our mission is to share one on business advice, product reviews, advertisement from top sellers and makers in the industry, and exclusive topics to help business continue to thrive.
Retailing Insight Magazine is published by New Way Publishing, LLC. Charlotte, NC 28220 circ@retailinginsight.com
QUANTUM AWARENESS IN ASTROLOGY
Ihave yet to meet anyone who hasn’t read their horoscope in a newspaper, magazine, or online venue at one time or another. Astrology has piqued our interest at some point, as many of us also puzzle over the system or science behind it. Astrology has a long history that has waxed and waned in favor and use over thousands of years. In today’s digital age, Astrology is experiencing a renaissance, especially among younger generations. As leadingedge physics reveals the existence of amazing things such as quantum entanglement and the connectedness of the Universe, we may yet be able to grasp the science of how Astrology works. In the meantime, the ancient
wisdom of Astrology is once again surging in popularity as it gains even more mainstream acceptance. For sellers of Astrology-based material, this is great news!
THE 2024 HARRIS POLL
In February 2024, the Harris Poll organization conducted a comprehensive study of Astrology, polling 2000 people across age ranges from Gen Z (born between 1997 to 2012) to Boomers (born between 1946 to 1964). The poll examined a wide
About the Author: Julie Loar is an astrologer with a global following and clientele.. She is also the highly awarded author of eight books and dozens of articles, including the widely read Symbol and Synchronicity. She is also the co-creator of the award-winning board game Quintangled . Her other books include Messengers: Two with a Guide, Goddesses for Every Day: Exploring the Wisdom & Power of the Divine Feminine Around the World, Ancient Sky Watchers & Mythic Themes, As Above, So Below: Sun, Moon & Stars; The Hidden Power of Everyday Things, Tarot & Dream Interpretation , and two book-length courses. Her website is www.JulieLoar.com. Her work is published by Satiama Publishing and available at www. satiamapublishing.com, at Faire.com, at Amazon, and from Quanta Distribution and other major distributors.
range of issues about Astrology. The poll found that 95% of people know their astrological sign and 70% believe in Astrology. Millennials (age 27-42) and Gen Z (18-26) expressed enthusiasm and reported they use Astrology for dating selections and personal insight.
In the article “Why Gen Z bought into Astrology more than any other generation,” the Medium author Luale Monze writes, “A survey conducted by MTV Insights in 2019 paints an interesting picture. Among the 1000 participants aged 14 to 29, a staggering 87% were not only aware of their zodiac sign but also willing to wear it like a cosmic badge of honor. 75% expressed their trust in Astrology’s ability to provide insight into their lives”.
Today, Gen Z is immersed in zodiac memes and Astrology influencers on social media. People post about their signs, and the Astro Poets Dorothea Lasky and Alex Dimitrov share insights and humor with their 700k followers on X, through their Astrology-based poetry podcast. Times have changed, and Astrology is keeping up.
WHAT EXACTLY IS ASTROLOGY?
In its broadest sense, Astrology is the search for meaning in the sky. Early evidence for humans making conscious attempts to measure, record, and predict seasonal changes by reference to astronomical cycles, appears as markings on bones and
cave walls, which show that lunar cycles were being noted as early as 25,000 years ago. Farmers addressed agricultural needs with increasing knowledge of the constellations that appear in the different seasons, and used the rising of particular stargroups to herald annual floods or seasonal activities. By the 3rd millennium BCE, civilizations had sophisticated awareness of celestial cycles, and may have oriented temples in alignment with heliacal risings of the stars.
THE CIRCLE OF ANIMALS
The Zodiac of twelve constellations is one of the oldest conceptual images and began as a way to mark time. The twelve zodiac constellations are the backdrop for the Sun’s apparent path through the band of sky above and below the equator over the course of a year. The zodiac also reflects the twelve months of the year, the four seasons, and the solstices and equinoxes. Zodiac means “circle of animals,” since the constellations were personified as figures or animals. Scholars often conclude that the figures depicted in the constellations suggest what’s happening on earth at the time. For example, in the northern hemisphere, lambs are born at the time of Aries, the Ram, and harvest occurs at the time of Virgo, who is pictured holding a sheaf of wheat.
ASTROLOGY IN TODAY’S RETAIL ENVIRONMENT
We’ve come a long way from earlier ways of searching for meaning in the stars and how their influence affects our lives. Astrology has stood the test of time. How can the surge in interest in Astrology translate into retail sales?
Here are some suggested ways to ride the wave of reignited interest in Astrology.
1. Offer a comprehensive shelf of Astrology titles by various authors on the subject.
2. Sponsor in-store, online, or pre-recorded classes or seminars that offer a deeper look at Astrology beyond daily horoscopes, including how to build and read an Astrology chart.
3. Offer free mini readings and other services by local astrologers in your store. This might bring in a different crowd than those who come for psychic readings.
4. Offer the online purchase from your store of an Astrology chart, asking the customer to come to the store at an appointed time to meet in person to have their chart read and explained by an Astrology expert.
5. Create a special monthly video, showcasing insights for upcoming Astrology events. Provide a coupon in each to particular Astrology titles.
6. Pair Astrology with other types of store-sponsored events, perhaps dream interpretation, meditation, and even life coaching. Consider offering zodiac-related sales as the zodiac signs change each month.
7. Use videos about Astrology or Facebook live events to advertise the presence of Astrology events and materials from your store, even featuring an interview with your store’s astrology reader or readers.
8. Create a sub-community of Astrology devotees and have an online monthly meeting, where you can preview new titles, discuss upcoming events, sponsor full moon events in conjunction with the Astrology of each full moon, and help others to fi nd their community through their shared interest.
9. Offer a store-sponsored event to observe live cosmic events, including meteor showers, dark sky events, or other kinds of Astrology-related happenings.
Particularly for Gen Z members, the use of video both for providing awareness of your events and materials is essential but the robust use of video will help to associate your
brand with Astrology-related products and events. Business owners who haven’t already done so should consider building a presence on TikTok 1, posting Instagram reels, and even making a couple of YouTube shorts.
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Ride the wave of resurgent interest in Astrology and take advantage of the accompanying business opportunities it provides.
1https://www.tiktok.com/t/ZP8eR8WpC/
Read the full results of the poll here: https://theharrispoll.com/wp-content/ uploads/2024/02/Astrology-Survey-February-2024.pdf
Business & mar Ket ing
Innovative Merchandising: REVITALIZING THE RETAIL EXPERIENCE
Retail used to be simple. Stack up your goods, put a price tag on them, and hope for the best. Then the internet happened, and it turns out people love shopping in their pajamas with a glass of wine at 11 p.m. Who knew? So, if you’re wondering why your foot traffic has slowed, I hate to break it to you, but it’s not because people suddenly stopped needing candles or crystals. It’s because we, as retailers, have to do more than just sell a product — we have to create an experience.
The good news? This is where innovative merchandising comes in to save the day (and your bottom line).
Let’s talk about how to turn your store into a retail playground customers can’t wait to return to.
The Role of Merchandising in the Modern World
Let’s take a walk down memory lane. Back in the day, merchandising was all about product placement. “Let’s just make sure the hot sellers are at eye level,” you’d say. Done, dusted, and off to lunch by noon. But here’s the thing, modern consumers aren’t shopping because they need another sweater or candle (though we all know they do). They’re shopping because they want an experience.
About the Author: Jacki Smith is the founder and owner of Coventry Creations, a pioneer in the world of spiritual candles for over 30 years. Her parallel journey in the spiritual and business world allowed Jacki to hone her craft of honoring the Business Soul. From books to podcasts, Jacki shares her experiences with the world. Her coaching clients rave about how she helps them find the soul of their business so they can create their ideal life. You can find Jacki on social media at https://www.facebook.com/jacki.smith.official, https://www.instagram.com/ jacki.smith.official/, https://www.threads.net/@jacki.smith.official
Nowadays, customers are looking for something beyond the transaction. They want a story, an emotional connection. Gone are the days when you could just toss products on a shelf and expect them to fly off. The landscape has shifted. Customers are more selective, more informed, and, frankly, more spoiled by the convenience of online shopping. So why should they visit your store? Because you’re about to offer them something no website ever can: an experience they can feel.
Storytelling Through Your Displays
Now, let’s get one thing straight. People love stories. We’re hardwired for narratives, and you can see this in the growing ‘romantasy’ book genre, streaming tv binges, and what reels on social media we get sucked into. And guess what? Your store is the perfect stage for telling a story. Every display can say something about your brand, the lifestyle your products represent, or the dreams you’re selling.
Imagine
This…
A customer walks into your shop and, instead of just seeing a product dump, they’re drawn into a curated experience. Maybe you’re a metaphysical store, and your fall display centers around the theme of “Harvest Your Inner Magic.” You’ve got candles that help with abundance (hello, green money candles!), stones to manifest prosperity, and a little booklet on setting intentions for the season. Your customers step into a moment that resonates with them and offers solutions they may not have thought of.
It’s all about making the experience personal. You’re not just selling candles —you’re selling transformation. You’re not just selling bath salts — you’re selling relaxation after a hellish day at work. Make every item part of a bigger picture that customers want to be part of.
#1.
CREATE INTERACTIVE
EXPERIENCES (AND NO, I’M NOT TALKING ABOUT FANCY GADGETS)
Not every retailer can afford the latest tech gizmos that some mega-chains are using to turn their stores into scifi playgrounds. That’s okay because you don’t need them. Interactive merchandising can be as simple as letting customers engage with the products in meaningful ways.
For instance, if you’re selling beauty products, set up a demo station. Let customers try things out. Or, if you’re in the magical goods business, why not create a little space where people can pull a tarot card (or Coventry Oracle card) and see what messages the universe has for them today? You’re giving them something they’ll remember, and if you’re lucky, they’ll tell their friends about it.
Take it up one more notch and create a space where your customers can buy the supplies and create a spell right there. You have the experts on hand to answer questions and your customer is now emotionally invested and loyal to your store.
And let’s not forget about blending the physical and digital. Even if you’re not building virtual reality dressing rooms, you can still use digital elements to enhance the experience. QR codes on products that link to instructional videos or customer reviews? Easy, inexpensive, and effective. (Plus, it shows you’re keeping up with the times. Well, kind of.)
#2.
SENSORY MERCHANDISING: BECAUSE BRAINS LOVE A GOOD SMELL
Think back to the last time you walked into a shop that smelled amazing. Whether it was fresh coffee, baked goods, or that heavenly mix of incense and candles, that smell likely pulled you in deeper and made you stay longer. That’s because our brains love a sensory experience.
Incorporating sensory merchandising where you use lighting, sounds, textures, and especially smells makes the experience more memorable. Lighting is a big deal. Cozy, warm lighting in a bookstore, for example, versus bright, sterile overhead lights in a supermarket can make or break a customer’s mood. And let’s not even get started on sound. If you want people to linger and browse, don’t play aggressive house music (unless you’re selling rave gear).
If you’re selling candles, use those candles to enhance the shopping experience. Coventry Creations’ retailers often smell like they’ve got a prosperity spell brewing in the back—and it works. People relax, they browse longer, and most importantly, they buy. Sensory experiences matter.
“
Retail is no longer about just moving products — it’s about creating moments. With
a little creativity and a lot of intention,
you can
transform your store
from just another place to shop into a destination that people want to visit over and over again. ”
Don’t stop with the products. The way your staff interacts with customers should complement the experience you’re creating through your displays and sensory elements. If your displays are telling a story, your staff should be the narrators, guiding customers through that story.
For example, if you’ve got a table fi lled with “self-care essentials,” your team should be ready to offer suggestions on how to create the ultimate at-home spa day. They’re not just there to ring people up—they’re there to help customers connect with the products on a personal level.
#3.
RITUAL
AND REPETITION: THE SECRET SAUCE TO KEEPING CUSTOMERS COMING BACK
If you’ve been in the game long enough, you know the importance of
rhythm. There’s something to be said for rituals. You might not think about retail in those terms, but when you create a sense of ritual in your store, customers start to feel like they’re part of something bigger. This is where repeat business lives. Think of rituals like regular events, product launches, or special seasonal displays that customers can count on, year after year.
Create a buzz that customers know to expect. Ritualized merchandising gives them a reason to return. It’s all about making shopping an event, not just an errand. You want people to think, “I can’t miss what’s happening at my favorite store this month!”
#4.
PERSONALIZED MERCHANDISING: TAILORING THE EXPERIENCE TO THE INDIVIDUAL
Nobody wants to feel like just another number. Customers love to feel special. And that’s where personalized merchandising comes in. You don’t have to have a team of data scientists to do it either. It can be as simple as knowing your customer base well enough to curate a selection of products that speak directly to them. At Coventry, we’re big on emotional connections. That’s why
we talk about our products in terms of what they do for your spirit. We don’t just sell candles; we sell empowerment, love, and healing. When customers feel like the products have been hand-picked for their personal journey, they connect with you and your sales go up.
Plus, don’t forget, personalization goes beyond products. It’s in the way you engage. It’s remembering a customer’s name, their preferences, or even sending a thank-you note after a big purchase. Those little touches? They matter.
#5.
CUSTOMER SERVICE: THE SECRET WEAPON IN YOUR MERCHANDISING ARSENAL
You can have the most stunning displays, an ambiance that rivals a spa, and products that practically sell themselves, but if your customer service sucks, none of it matters. Yep, I said it. Customer service is an essential part of your merchandising strategy. It’s the secret sauce that ties everything together, creating a seamless experience that makes customers not only want to buy but also want to come back (and bring their friends).
Even if your store looks like a dream, a bad interaction with a staff member can turn that dream into a nightmare fast. Ever walked into a gorgeous boutique and been met with the enthusiasm of a wet mop? Doesn’t exactly make you want to whip out your wallet, does it? But when your
staff engages, listens, and truly cares — that’s when the magic happens.
Remember the ripple effect. Excellent customer service can extend the reach of your merchandising efforts beyond the walls of your store. Happy customers tell other people. Wordof-mouth marketing is real, and it’s free. If your staff goes the extra mile, not only will people come back, but they’ll spread the word.
And in today’s digital age, that could mean a glowing online review, a shoutout on social media, or a recommendation in a Facebook group. When your staff makes someone’s day, they’re not just selling a product — they’re building your brand’s reputation, one interaction at a time.
#6.
BUILDING A SENSE OF COMMUNITY (BECAUSE NO ONE WANTS TO SHOP ALONE)
Speaking of connection, your store isn’t just a store. It’s a community hub. It doesn’t matter if you’re selling crystals, shoes, or pastries—if you can create a sense of belonging, you’ve won the game. When customers feel like they’re part of something, they’ll come back for more.
Host workshops, collaborate with local artists, or even partner with nearby businesses for cross-promotions. We’re not just retailers; we’re a part of a larger movement of spiritual development, and that’s what keeps people coming back. You’re not just selling products; you’re building relationships.
How Do You Know
It’s
Working? Measure, Measure, Measure!
So, you’ve done all the things. Your store looks amazing, it smells like heaven, and customers are engaging with your beautifully curated, interactive displays. But how do you know it’s working? You measure it.
Here’s the thing—metrics matter. Foot traffic, sales per square foot, and customer feedback are your best friends here. And don’t forget social media. Are customers posting about their visits? Are they tagging your store? If so, you’re doing it right. Keep tweaking, refi ning, and experimenting. No merchandising strategy is set in stone, and it should evolve along with your customers’ needs and behaviors.
Time to Up Your Game
Retail is no longer about just moving products — it’s about creating moments. With a little creativity and a lot of intention, you can transform your store from just another place to shop into a destination that people want to visit over and over again.
Remember, your store is your playground, and you make the rules. So, bring in the fun, the beauty, and the sensory magic that only in-person shopping can provide. Customers may be able to buy stuff online, but they’ll return to your store for the experience. And that, my friends, is how you win the retail game.
Moon & Stars
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Square Scarves 24 x 24 inches
Reconnecting With She Who Knows: THE ARCHETYPE OF THE WISE WOMAN
Within every human being on this planet, there are an infinite amount of archetypes that reside deep within our psyche or, what Swiss psychologist and psychotherapist Carl Jung called, the collective unconscious. An archetype is a universal symbol, theme, or character type that exists and recurs within mythology, folklore, fairy tales, art, and literature across time and space, regardless of culture, geographical location, and historical period. One of the most significant feminine archetypes throughout the world that we are all familiar with — whether consciously or unconsciously — is the Wise Woman. Although it is not always the case and it is important to note that this archetype lives within everyone regardless of age or gender, the Wise Woman is most often represented in myth and folklore as an old silver-haired crone who holds a deep inner well of wisdom and knowledge with which she uses to teach, heal
and guide others. As all feminine archetypes are intrinsically linked to the cyclical nature of the female body and Mother Earth herself, the Wise Woman is connected to the menstrual phase of a woman’s menstrual cycle, the menopause stage of womanhood, and the winter season — all representative of the Wise Woman’s essence of introspection, depth, mystique, intuition and resilience.
At one point in history, when the world was not so youth-centric and male-dominated, the Wise Woman — embodied as a village elder, healer, or grandmother in real-life settings — was an incredibly valued and respected member of the family, community, and greater society. People of all ages revered her and sought out her intuitive and experiential wise counsel on matters of the heart, mind, body, and spirit. Unlike the overarching belief today in our modern world that tells us both overtly and covertly that a
About the Author: Cheyenne Zárate is an artist, writer, and educator of Chilean, Ukrainian, and Scottish heritage. Her work draws on global myth and folklore, blending her passions for art, nature, and magic. Cheyenne aims to inspire people, especially women, to reconnect with their wild, feminine nature in alignment with their authentic truth.
woman’s value depreciates over time as her youth fades, multiple ancient societies and cultures believed that a woman’s worth only grew with age. With every silvery gray hair that sprouted from her head and every wrinkle that graced the outer edges of her eyes and as the blood ceased to flow from her womb, a woman’s true beauty and value — the substance of her character and the depth of her soul — began to reach its pinnacle of power.
Reconnecting with our inner Wise Woman — She Who Knows — no matter what stage of life we are physically currently in, can empower us and reawaken us to our intrinsic divine feminine nature, which is creative, loving, and compassionate yet also fierce and destructive, much like Mother Nature. While there are countless inspiring and awe-worthy Wise Women throughout the mythos and folklore of old who have much invaluable insight and wisdom to share with us, there are a few in particular — some more well-known, some less known — who have greatly impacted my personal growth journey by helping me accept, love and know myself in ways I never thought possible which has, in turn, supported me in creating a life that feels more authentic and nourishing to my soul than ever before. So, without further ado, I would like to share these wonderful Wise Women and their stories with you so that you too can receive and apply their wisdom and knowledge within your own life if you feel called to do so.
BABA YAGA: BE KIND, NOT NICE
Baba Yaga is a key fi gure of Slavic folklore, prominent in countries such as Russia, Ukraine and Poland. She is often described as a witch who lives in a hut that walks
through the depths of the forest on magical chicken legs, fl ies around in a giant mortar and pestle, and feasts on a wandering child or young maiden here and there. “Baba” comes from the word for ‘Grandmother’ or ‘Old Woman’ in many Slavic languages, such as babushka in Russian and babusya in Ukrainian. While Baba Yaga does feel reminiscent of the evil witches found in the likes of Grimm’s Fairy Tales, she is much more multidimensional and complex, as her role within folktales is to challenge and test the protagonist’s character and integrity. She throws obstacle after obstacle their way, and if they fail her testing, they will likely end up on her dinner plate. However, if they pass her tests — if they are honest, respectful, kind-hearted, and clever enough to overcome the hurdles obstructing their path — Baba Yaga spares their lives and they exit her spinning hut on chicken legs wiser, stronger and more resilient. While I’m not advising you to throw those who cross you into the oven, I share Baba Yaga with you because her essence exemplifies what it means to be kind instead of nice. Women, in our maidenhood and motherhood stages of life especially, often fall into the habit of people-pleasing, resulting in poor boundaries and drowning in feelings of resentment over time, all in the name of not wanting to be labeled as “too much” or difficult. Niceness is superficial, often grounded in upholding an image or reputation. Kindness, on the other hand, is a value based on doing what we believe to be right even when it is difficult, requiring a high level of vulnerability and honesty. It is not your job to appease or be liked by everyone. Stand fi rm in your authenticity, values and boundaries, and allow those who are not in alignment to fall away.
ARADIA: CONNECT WITH YOUR DIVINE FEMININE ANCESTRAL WISDOM
Aradia is said to be a mythical goddess or a flesh-and-blood woman who was born in Italy on a full moon on August 13th, 1313 — a date deeply connected to the Divine Feminine as there are 13 lunar cycles per year and women, highly connected to the moon, possess 13 menstrual cycles in a year. Aradia’s mother Diana, Goddess of the Moon, sent her to incarnate on Earth in order to free her poor and oppressed worshippers from slavery at the hands of the Roman Catholic Church and the Italian upper class. Some claimed that Aradia was actually a mortal wise woman named Aradia di Toscano who was taught witchcraft by her aunt and became known as “The Holy Witch” or “La Bella Pellegrina” (“The Beautiful Pilgrim”). She used her power to challenge the existing order in 14th-century Italy and teach the oppressed Italian peasants the Old Religion of stregheria, Italian witchcraft, that their ancestors once embraced. Aradia provided hope to enslaved peasants — especially women — who were forced to serve the church and the rich and hide their beliefs and practices in constant fear of persecution. She taught them how to take back their personal power and sync with the cycles of nature through sabbats and ritual observation of the moon. Regardless of whether she was a mortal wise woman, a resistance leader, or the true daughter of the gods, Aradia came to this earth to help us fi nd our way back to the Divine Feminine, and free us from the shackles of mental, emotional, physical and spiritual
slavery. While your ancestral and spiritual lineage may not originate from Italian stregheria, it is likely that your ancestors — regardless of which region of the world they roamed — were highly in tune with nature and worshipped the Divine Feminine in their unique way prior to the enforcement of Abrahamic religions on their lands. Discover and explore the Divine Feminine beliefs and practices of your ancestors — of your ancestral wise women.
VAKHILANDA: EMBRACE THE BEAUTY IN YOUR MESS
Akhilanda is a mysterious Hindu goddess whose name translates to “She Who Is Never Not Broken” in Sanskrit. Usually depicted with her body divided in many floating pieces, not quite whole and not quite shattered, she reminds us that within the darkest, most confusing and disorienting times of our lives, we are — in fact — at our most powerful, as there is nothing left to lose, and all our potential is at our disposal. Akhilanda’s essence is reminiscent of the majestic phoenix, as she encourages us to let go of our preconceived notions and attachments of whom we
believe we are to burst into flames so that we may emerge from the ashes with a refined sense of self-awareness and authenticity. Like the Japanese art form of Kintsugi in which broken pottery is fixed by infusing gold into the cracks — a practice built on the idea that in embracing flaws, we can create an even stronger, more beautiful piece of art — we are always able to alchemize our greatest heartbreak, fears and insecurities into gold — into greater wisdom and beauty.
Akhilanda, who is always and forever broken, teaches us to hold space for ourselves and others as we are all embarking on a uniquely messy journey of growth and transformation. And it is deep within the trenches of this beautiful mess that you have the freedom to decide how you want to put the scattered pieces of yourself back together. How will you choose to reinvent yourself?
S O M E T I M E S C O U R A G E I S
T H E Q U I E T V O I C E A T T H E E N D O F T H E D A Y S A Y I N G
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I W I L L T R Y A G A I N T O M O R R O W "
PUTTING COSMIC ENERGY TO WORK: Aligning with the Moon and Stars for Business Success
For those of us with work that revolves around supporting spiritual lifestyles, it can be disheartening to find ourselves bogged down in a business rut. Ideally, our pursuits to share enlightenment with our communities wouldn’t rely on the mundane balance sheet, but we know all too well that without abundance in the form of profits, we won’t be able to sustainably maintain our platforms and fulfill our higher purpose.
Using astrology to give your bottom line a boost is a creative way to infuse your marketing and business
strategies with cosmic energy. After all, what do astrology and business have in common? They are both considered a science and an art.
Marketing with the Moon:
Timing Your Ad Campaigns
The Moon changes signs every 2½ days or so and passes through all 12 signs of the zodiac every 27+ days. By aligning your marketing with the moon signs, you’ll ride the tailwinds of this universal energetic flow.
About the author: Production Coordinator and Co-Manager at We’Moon, Barbara Dickinson blends her deep understanding of astrology with expertise in business and marketing strategies. With years of experience in both fields, she offers unique insights into harnessing cosmic cycles to enhance professional success and creative team processes. We’Moon, your daily guide to the cosmos, is an astrological moon phase planner filled with art, poetry and prose by women from around the globe. To know more, visit: https://wemoon.ws
Enliven your audience’s adventurous spirit while the moon is in Sagittarius
Under a Capricorn moon, we get goaloriented, so think of action items and accomplishments. With the moon in Aquarius, lean into the community vibe. Touch in on a heart level while under a Pisces moon. The mood is one of honesty and clarity while the moon is in Aries, so don’t mince words during these times, but do share some of your fiery flare. With the moon in Taurus, use that grounded energy to plant the seed of an idea. During chatty Gemini-moon days ask for customer input — launch a survey, put out your feedback forms. Everybody wants to feel heard, especially now. Get cozy under a Cancer moon and showcase your caring side. If your company persona is charismatic, the Leo moon is the time to highlight all that pizzazz. The Virgo moon brings out our healthconscious instincts, so focus on wellness. While the moon is in Libra , emphasize balance and relationships. Use your sharp wit and sense of mystery during a Scorpio moon.
Whether via social media posts, blog highlights, or emails, you have ample opportunity every month to highlight
Michael Herkes (The Glam Witch) Foreword by Theresa Reed (The Tarot Lady)
multiple facets of your company through the lens of moon signs.
Following Moon Shadows:
Using the Phases of the Moon as Motivation
Likewise, you can work with the cycles of the moon to catalyze business strategies. Every 29½ days, the moon rotates through each of the phases, waxing from fertile new moon around to the bright full moon, and waning back to new, where the cycle begins again. Each of the eight moon phases lends itself to a particular energy, and your initiatives, business or otherwise, can be enhanced by following the moon’s lead. All you have to do is look up:
By the dark of the new moon, energize future plans. During this time, brainstorm with your cohort about what you want to accomplish in the weeks ahead. Set goals for the next cycle. Clarify intentions.
During the Waxing crescent phase, it’s time to push the green “GO” button! Initiate your plans, make to-do lists, and start the balls rolling on the path to success.
At the waxing half-moon, you may find that the path gets a little rough, or even boring. It can be like the messy middle, so remind yourself and your team to focus and keep forging ahead.
While you may have had to put your head down and dig in during that previous phase, look up now in the light of the waxing gibbous moon to fine-tune your course. Use the momentum of the efforts you have put in thus far as motivation for this last push toward your goal. If you are working with a team, gather up and rally enthusiasm.
Full moon: Fruition! Celebrate your successes and congratulate each other. This is a good time to announce the culmination of your hard work in the form of completed projects, renovation reveals, and
book launches. If you are working on a longer-term project that is not yet complete, look back at how far you have come and take some time to affirm your accomplishments. Even small acts of appreciation like an email recognizing a colleague’s wins, or bringing some festive cupcakes to work can bring in a celebratory feel and encourage an even deeper commitment to completion.
During the waning gibbous phase think about what worked well as you
We aren’t in control of the universe.
That’s one less thing for you to be in charge of.
navigated toward those goals. Ask others what they learned and incorporate this wisdom into your future plans.
The waning half-moon is a time of reflection, and of releasing whatever doesn’t serve you well, anymore. Are there anchors from the past weighing you down? This can pertain to your business life as well as personal realms. Clear the decks in preparation for what’s to come.
Considered the last moon phase, the waning crescent period is a time to power down. Take time to let your “doing” mind rest. There’s nothing like a nice long walk in nature, social time with family or friends, or a long weekend to prepare for the next adventure that lies ahead.
Knowing which phase the moon is in and what influences may be at play can help you keep your bearings and
give you some milestones to help inspire your progress along the way.
Navigating Mercury Retrograde:
Life Can Get Bumpy When Mercury Changes Course
Perhaps the most important time to watch for as the steward of a business is when Mercury is in retrograde. Three or four times a year, Mercury will appear to be moving backward in the sky over the span of a few weeks. It’s an illusion made as Earth briefly overtakes Mercury on its trajectory. These brief but potent times, as Mercury moonwalks backward through the signs, are rife with sinkholes of botched communication and booby traps of mechanical and technical malfunctions. It doesn’t mean you have to close up shop and wait for Mercury to go direct, though. Just being aware of what’s happening in the stars is half the battle. Avoid making long-term commitments like signing contracts or committing to a new project or employee while Mercury is in retrograde. Do problem-solve and brainstorm new ideas during those retrograde cycles, though. “We may experience less stress during these periods by taking the time to pause and go back over familiar territory and give second thoughts to dropped projects or miscommunications. Breakdowns can help us attend to the safety of mechanics and mobility …. Leave matters that lock in future commitments until Mercury goes direct.” — wise words from Sandra Pastorius, seasoned astrologer and serial contributor to We’Moon.
If things go awry while Mercury makes its occasional backwardseeming forays, keep a good sense of humor about you and appreciate the fact that we aren’t in control of the universe. That’s one less thing for you to be in charge of. Praise be!
Reawakening the Connection to Your Sacred Purpose
Are you hearing a persistent inner calling to wake up and remember who you really are? Do you have a sense of your sacred purpose, but it just seems unattainable somehow? It’s difficult to believe there’s a payoff for being less than who we really are, but why else would we hold ourselves back and not fully embrace our sacred purpose once we catch a glimpse of it? One of the payoffs is a false sense of safety and security. It feels too risky to be ourselves in the world.
I believe that each of us has gifts to offer others. It is our part to play, and if we never step up to deliver our gifts to the world, then we remain strangers on this planet. Our heart is the secret gateway between the worlds and it determines how open or closed we are in our approach to life. If you can heal and open your heart, accept that you do have gifts, that you do have choices, and that you do have an effect on others in your day-to-day life, via action or inaction, then that knowledge requires that you take responsibility. You will
About the Author: Linda Star Wolf, Ph.D., has been a shamanic visionary teacher and guide to thousands of people over the last four decades. Star Wolf is the creator of Shamanic Breathwork®, the Shamanic Healing Initiatory Process® (S.H.I.P.), the Founder of Venus Rising Association for Transformation (a non-profit organization), and Founding President of Venus Rising University for Shamanic Psychospiritual Studies. Star Wolf is also co-founder of the Shamanic Mystery Tours and guides spiritual seekers to travel as emissaries to sacred shamanic sites worldwide. Dedicating her life to assisting soul seekers to transform and embrace their lives, Star Wolf teaches how to embody the shaman within and step into a life of passionate, soul purpose. Her commitment to sacred activism and visionary leadership led her to create the Shamanic Ministers Global Network and train Shamanic Breathwork Facilitators around the world. For more information about the author and her ceremonies, please visit: https://www.shamanicbreathwork.org/
know if you are fully stepping up and into your full potential or not.
CAN YOU STEP INTO YOUR SACRED SPOTLIGHT ON THE STAGE OF HUMANITY?
After many years of study and practice with many, many teachers, and guides, I created Shamanic Breathwork® and Shamanic Healing Initiatory Process® (S.H.I.P.). I also founded Venus Rising Association for Transformation, and Venus Rising University to offer degrees, and
training online, and in-person all over the world.
There are many ways that you might have already connected to your sacred purpose. Perhaps your sacred purpose has shown itself to you through a heightened experience of some kind, in a dream or a journey, through a writing exercise, a piece of artwork or literature or a synchronicity or sequence of events that had an impact on you. I feel that many of us have had access to our sacred purpose at some point in our lives, but it takes support, courage and good habits to create and maintain a fluid connection to it.
I believe that all human beings possess a shamanic spirit and all of us have the ability to walk between the worlds and to develop our humanity and our spirituality at the same time. However, whatever we do, whether
S A T R A D E S H O W ,
it’s sitting behind a desk, pushing paper, becoming an activist, baking bread, or meditating all day – IF your heart and your sacred purpose are not involved, then you’re not fully present and not fully alive the way I believe we were intended to be.
Even catching a glimpse of our sacred purpose, can create cracks in our armor and begin to spread light and meaning through our whole awareness. After we’ve connected to our sacred purpose, it becomes difficult to go back to sleep without even more severe consequences. Our true selves are now open to the idea that if we are not here accidentally then perhaps we are here on purpose and with a sacred purpose.
You May Ask: Do you want to be aligned with energy in this way? Are you ready to awaken parts of your
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elemental self and be fully connected to your gifts?
My latest book, The Aquarian Shaman: Walking the Spiral Path of Transformation, published by Inner Traditions Bear&Co., offers a pathway to shamanic awakening and provides practices for living and being in daily communion with spirit guides, nature, and the elements. I offer techniques and practices to help you remain awake, and create a strong connection to Your Shaman Within. It is a guidebook with many chapters to help you build your “medicine chest” and contains rituals that you can integrate into your life, and help you maintain a connection to your sacred purpose, and live a life of heart!
“
As we transform ourselves, we transform the world around us.
”
The practices within are humbling, and at the same time incredibly empowering. There is good reason for this dichotomy as both of these feelings are true. Once we can admit that we have been asleep or lulled back into forgetting our sacred purpose and going through the motions of being alive, inviting in the light of our full consciousness can be daunting. But, if we all listen to what messages arise from our beautiful awakened minds and hearts, we will stay connected to our sacred purposes and share ourselves and
our gifts with the world. I hope that you will join me on this Aquarian Shamanic path!
Venus Rising Association for Transformation is dedicated to transforming personal and planetary consciousness during this great shifting of the ages by supporting people in awakening the Shaman within. As consciousness is accelerated, individuals naturally begin to step into their authentic nature and sacred purpose on the planet. Shamanic Breathwork® is our main tool for transformation and embodiment of Spirit. This process was created by me as Venus Rising’s Founder to support kindred spirits in connecting to their Divine source in a powerful way. As blockages to wholeness are cleared, real and sustainable changes are embodied in their everyday lives.
It is not too late to change both personally and collectively. As we transform ourselves, we transform the world around us. Every inner shift in consciousness that we individually make informs and transforms the collective consciousness. The time is now to open to our heart’s wisdom and to simply do our part. If you are ready to join us and transform your life. We offer many exciting spiritual teachings, gatherings, celebrations, and ceremonies, as well as university degree programs, training certifications, ministerial ordainment, personal transformation retreats, and workshops all around the world and at our home base in the magical blue mountains of Western North Carolina.
Unlock the Hidden Secrets of the InBetween Realm
Ihave always had a special connection to the in-between times: dawn, dusk, midnight, and noon. They are powerfully magical spaces, whether it be a change from day to night or a transition of season, the many in-between realms are portals to the future, past, or acceptance of the present; where new insights emerge, and powerful changes of understanding and ideology take
place. As a crepuscular creature, I have witnessed the world created in the “InBetween.” Change and transition are mastered at these noteworthy hours.
Oracle of the InBetween is a distinctive divination system meant to bring its user to the crossroads where science and spirituality connect, imagination meets manifestation,
About the Author: Tracee Dunblazier, GC-C is a Los Angeles-based empath, shaman, and 56-time award-winning author. Tracee has spent decades working within the multiple dimensions and was born multi-spirited which created a profound innate awareness and deep compassion for all who hurt. Her national and international award-winning GoTracee Publishing creates spiritual tools that have become game-changers for those who suffer.
and personal truths become universal Truth — all revealed through how you experience the InBetween. The art and prose of this oracle takes on ordinary terms and interprets them in an extraordinary way — through a multi-dimensional lens. The wisdom of emotion, psychology, and spirituality combines to create a fresh and complex understanding of your deepest layers of being — an effortless breakthrough.
HOURS OF THE InBETWEEN
The in-between times are the liminal spaces where you can see into the future and the past, reflect on and conjure up the details of your life, or deconstruct and rebuild anything you would like. Your self-esteem, confidence, and habits are cultivated within the transitions of your everyday experiences and how you respond to them over time. You will fi nd your power in the InBetween by seeking it fully and imbibing in the flow
of information, understanding, clarity, and physical vitality available to you.
Dawn
Dawn is the powerful rising of the Sun and is the awakening of new opportunity. The understanding, inspiration, and perspective that can be generated at this time is nourished by conscientiously harmonizing your auric field through visualizing light through it. When you rise at dawn, you are in collaboration with the turning of the Earth on her axis and
“From dawn to midnight, Tracee Dunblazier’s Oracle of the InBetween captivates with the powerful imagery of Yasmeen Westwood—enchanting both the eye and the soul. Each card is a portal to mystical realms, inviting users to harness the profound power of liminal spaces and times. Step into the in-between and awaken the magic within your spirit”
– Amber Highland, owner/publisher of The Cartomancer
ORACLE OF THE I n BETWEEN: 48 CARDS + GUIDEBOOK
By Tracee Dunblazier,
Illustrations by
Yasmeen Westwood
Published by Gotracee Publishing
ISBN: 9781960345011
Price $24.95
the flow of the physical world. When you begin a new project at dawn, every ounce of your being is present, your spirit is awake, and your heart is open to the ideas needed to create. When you choose an oracle card in the morning, it helps your conscious mind align with the spirit and activity of the day.
Noon
High noon is the pinnacle of activity during daylight. The Sun is high, and if your biorhythms are in sync with dawn and dusk, then noon is your mid-day. The 12 p.m. change is unique as you likely have completed many of the tasks of the morning and are shifting gears to less mindful tasks where all your energy and attention are not necessary. The moment in time where extreme focus gives way to creativity, imagination, and day visioning. You can best utilize the noontime by taking a break, eating a light lunch, and then giving yourself the space to rest your mind and rational faculties. After eating, take ten long, deep breaths. Close your mind to distraction and let your imagination take over. (If your body needs a little siesta—all the better.) Ask yourself for a daydream regarding any topic you’d like or choose an oracle card to call on the dream for you.
Dusk
Animals that are most active during the setting of the Sun can activate and balance the connection between their cosmic and Earth energy. There is a profound linking of your past, present, or future during this sacred time. Wherever you put your energy and intention, you will easily bridge your consciousness and be able to access any information you like. When choosing dusk as a time of creation or reflection, you are sure to experience deep healing and integration of your experiences, emotions, and ideas—all with the full support of the physical and cosmic world, and your body. To enhance this time of day, create an evening ritual by choosing an Oracle of the InBetween card (or do a full layout) to access, focus, and allow the connection to the clarity you’ll find available at this hour.
Midnight
The hours of midnight to 3 a.m. are a powerful time of awakening and ritual for the nocturnal. Within these hours exists a pulse of deep process and multi-dimensional travel if you are sleeping, and access to the past, future, or creative channels when you are awake. Many people experience fear at these hours: it is the heart of the darkness during the night and only patience and courage will get you through it. It is during this time of physical darkness that one can truly see and experience the light within. If you find
yourself awake at this hour, take the opportunity to receive the message that has awakened in you. Know that your ancestors, guides, and angels are always watchful and present, ready to walk with you while you face whatever may be waiting in the dead of night. If you awaken at this time, choosing an oracle card will help connect you with the message or healing that your shadow seeks to reveal.
By recognizing your natural affinity for any of the in-between dimensions, you will witness the dynamics in which you feel most at home, and empower your intention, time, and energy in a positive and effective way. You are never alone in the Universe, and connecting to the power of the InBetween will help you access all your resources, seen and unseen.
Cosmic Couture: DRESSING FOR YOUR SUN SIGN THIS FALL/ WINTER SEASON
As the leaves start to turn and the air gets crisp, it’s time to think about updating our wardrobes for the cooler months ahead. But why settle for just following the latest trends when you can align your style with the stars? Your sun sign can offer some stellar inspiration for your fall and winter looks. So, grab a pumpkin spice latte,
About the Author: Michael Herkes makes magic across the windy city of Chicago as a genderqueer author, astrologer, tarot reader, intuitive stylist, and glamour witch. With over 20 years of experience, Michael began his journey in the world of magic and witchcraft back in 2001. Focusing primarily on glamour magic, he is known as The Glam Witch® and centers his magical teachings on the power of aesthetic and adornment to enhance one’s energy and presence. With several published works including The GLAM Witch, Glamcraft, and most recently Glamstrology he continues to share his knowledge and understanding of magic with the world. For more information visit www.theglamwitch.com.
cozy up in your favorite sweater, and let’s dive into some astrologically inspired fashion advice.
Aries
(March 21 - April 19)
Fire sign Aries, you’re all about making a bold statement. This season, lean into your natural confidence with power colors like deep reds and rich oranges. A statement coat in a fiery hue will satisfy your need to stand out in a crowd. Don’t shy away from leather jackets or edgy boots - they’ll feed your inner warrior. Just remember, comfort is key for your active lifestyle, so opt for pieces that allow you to move freely. A pair of high-waisted jeans with some stretch and a soft, chunky knit sweater in a warm tone will keep you looking fierce while feeling cozy.
Gemini
(May 21 - June 20)
Versatile Gemini, your dual nature calls for a wardrobe that can keep up with your ever-changing moods. Layering is your best friend this season. Start with a base of neutral colors and add pops of unexpected hues to reflect your playful side. A classic trench coat over a quirky printed sweater and dark jeans is perfect for your on-thego lifestyle. And don’t forget about accessories – a stack of mismatched bracelets or a scarf that can be worn multiple ways will appeal to your love of variety.
Taurus
(April 20 - May 20)
Earthy Taurus, you appreciate the fi ner things in life and have a keen eye for quality. This fall, indulge your love of luxury with sumptuous fabrics like velvet and cashmere. Stick to a palette of earthy greens and browns to ground your look. A well-tailored blazer in forest green paired with a silk blouse will satisfy your need for both comfort and style. Don’t forget to accessorize - you have a great eye for beautiful things. A statement necklace or faux fur collar can elevate even the simplest outfit.
Cancer
(June 21 - July 22)
Sensitive Cancer, you’re all about comfort and feeling protected. This fall, wrap yourself in soft, cozy layers that feel like a warm hug. Think oversized cardigans, plush scarves, and comfortable leggings. Stick to a palette of soothing blues and silvers to reflect your watery nature. A chunky cable-knit sweater in pale blue paired with your favorite well-worn jeans will make you feel right at home wherever you go. And don’t forget a roomy tote bag - perfect for carrying all the little comforts you like to have on hand.
Foundation for Inner Peace
A Course In Miracles (ACIM, or "the Course") is a unique, self-study spiritual thought system. Its goal is to awaken us to the truth of our oneness with God and Love. It teaches that the way to universal love and peace, and the remembrance of God, is by undoing the illusion of sin and guilt through a process of forgiveness. The Course focuses in particular on the healing of relationships, transforming them from vehicles for specialness to “holy relationships.”
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Leo
(July 23 - August 22)
Regal Leo, you were born to shine, and your fall wardrobe should reflect that. Don’t be afraid to go glam, even for everyday wear. Rich jewel tones like royal purple and emerald green will satisfy your love of luxury. A faux fur coat or a sequined top under a blazer can add just the right amount of drama to your look. Remember, you have a flair for the theatrical, so don’t shy away from statement pieces. A pair of gold boots or a dramatic wide-brimmed hat can turn a simple outfit into a show-stopping ensemble.
Libra
(September 23 - October 22)
Harmonious Libra, you have a natural eye for balance and beauty. This season, play with combining different textures and patterns in complementary colors. A floral print dress under a leather jacket, or a silky blouse with tweed trousers, will appeal to your love of juxtaposition. Stick to a palette of soft pinks, lavenders, and blues to reflect your air sign nature. And don’t forget the accessories - you have a knack for finding the perfect finishing touch. A delicate necklace or a pair of elegant gloves can pull your whole look together.
Virgo
(August 23 - September 22)
Practical Virgo, you appreciate clean lines and a put-together look. This fall, focus on building a capsule wardrobe of high-quality basics that you can mix and match. Stick to a palette of earth tones with the occasional pop of burgundy or deep green. A well-tailored wool coat, a crisp white button-down, and a pair of perfectly fitted trousers will form the backbone of your autumn wardrobe. Don’t forget to add some subtle texture – a cable-knit sweater or a tweed blazer can add interest without overwhelming your refined aesthetic.
Scorpio
(October 23 - November 21)
Mysterious Scorpio, your intense nature calls for a wardrobe with depth. This fall, embrace your dark side with a palette of deep blacks, rich purples, and dark teals. A sleek, form-fitting turtleneck paired with high-waisted trousers and ankle boots will give you that air of intrigue you love. Don’t be afraid of texture - leather, lace, and velvet all speak to your sensual nature. A statement ring or a pair of smoldering smokey eyes can add that extra touch of allure to your look.
Sagittarius
(November 22 - December 21)
Adventurous Sagittarius, your free spirit needs a wardrobe that can keep up with your wanderlust. This season, focus on versatile pieces that can take you from a hike in the woods to a night out with friends. Layer a plaid flannel shirt over a graphic tee, paired with comfortable jeans and sturdy boots for a look that’s ready for anything. Stick to a palette of warm oranges, browns, and deep reds to reflect your fiery nature. And don’t forget to add some globalinspired accessories - a beaded bracelet from your travels or a colorful woven scarf can add just the right touch of worldly flair.
Aquarius
(January 20 - February 18)
Innovative Aquarius, your unique style sets you apart from the crowd. This season, have fun with unexpected color combinations and avant-garde silhouettes. Mix a vintage sweater with modern, wide-leg trousers, or pair a futuristic metallic top with classic jeans. Your palette should include electric blues, silvers, and the occasional pop of neon to reflect your air sign nature. And don’t forget to add some quirky accessories - a pair of funky glasses or some mismatched earrings can showcase your individuality.
Capricorn
(December 22 - January 19)
Ambitious Capricorn, your practical nature appreciates a wardrobe that means business. This fall, invest in classic pieces that will stand the test of time. A well-tailored blazer, a crisp white shirt, and a pair of polished loafers will form the foundation of your power wardrobe. Stick to a palette of greys, blacks, and navy blues, with the occasional pop of deep green or burgundy. Don’t be afraid to splurge on a statement watch or a high-quality leather briefcase - you understand the value of investing in your image.
Pisces
(February 19 - March 20)
Dreamy Pisces, your ethereal nature calls for a wardrobe that feels like it’s straight out of a fairy tale. This fall, embrace flowy silhouettes and soft, touchable fabrics. A maxi dress layered under a chunky cardigan, paired with ankle boots, is perfect for your romantic soul. Stick to a palette of sea greens, soft blues, and lavenders to reflect your watery nature. And don’t be afraid to add some whimsical touches - a pair of iridescent shoes or a star-studded hair accessory can make you feel like you’re walking on clouds.
Remember, these are just guidelines based on your sun sign. The most important thing is to wear what makes you feel confident and comfortable. Fashion, like astrology, is all about self-expression. So have fun with it, experiment, and let your personal style shine as brightly as the stars themselves. After all, the best accessory you can wear is your authentic self.
COLLABORATION IS THE KEY FOR SUCCESSFUL SMALL BUSINESSES
The Coalition of Visionary Resources is a Mind, Body, Spirit legacy of collaboration founded by a group of forward-thinking brick-and-mortar store owners, publishers, and authors spanning back almost three decades. The original intent of these masterminds was to create a coalition of support for store owners and product creators to come together to collaborate, connect, and form mutually beneficial business relationships at the bourgeoning of what used to be called the “New Age Movement”.
Today, we refer to our mindful business community as the Mind, Body, Spirit Marketplace, and COVR serves more than one thousand members worldwide. Our membership body includes artists, jewelers, publishers, product creators, musicians, authors, internet and brick-and-mortar retailers, and many wholesalers; just to name a few. Here, we gathered several of our members to share with you in their own words, how and why COVR, the trade organization for the MBS business community, is so valuable in today’s small business climate.
I have been involved with COVR for the last ten years and have had the opportunity to collaborate with many COVR members on articles, decks, books, and multiple events. I think the most important value of COVR is that you have access to the experiences of its entire membership. I have learned, from many of our other publishers and members, about publishing, marketing, editing, graphics, and social media protocols—you name it, I have leaned on a COVR member for it.
I have made friends, cultivated relationships, and traded product reviews with many of my esteemed colleagues. Most recently, I met through COVR and am collaborating with an amazing artist on an oracle deck to be released in November! I cannot list the mistakes I’ve made over the years on a project and come to a COVR member for ideas on how to change and transform my products and my business. I’ve joined many business organizations, but my COVR membership has been, by far, the most valuable.
CRYSTAL MANNARA , Director of RedFeather, Mind, Body, Spirit, An imprint of Schiffer Publishing, Ltd.
As a publisher and product development professional, I was excited to recently join the board of COVR, recognizing the COVR Visionary Awards as a great resource for highlighting product and creator excellence in the Mind Body Spirit category. Many years ago, I worked as the buying manager at an MBS shop. I remember the fun and the challenge of curating the perfect inventory for our unique customers.
Today, the category is more popular than ever, with countless creators producing spiritual books, decks, and sacred products. For small businesses, it’s increasingly difficult to determine which of these offerings will stand out and provide a quality experience that customers will love. The COVR Visionary Awards serve as a beacon for both businesses and consumers, guiding them toward the best products available. Moreover, we shine a spotlight on talented creators whose work deserves recognition.
Joining COVR provides me with the platform to stay apprised of product excellence and to contribute to
a community that values quality and integrity. I look forward to collaborating with fellow board members to enhance the visibility of outstanding offerings, ensuring that consumers can easily discover the gems among the growing array of spiritual products. Together, we can foster a marketplace where quality reigns and creators are celebrated, making a meaningful impact in the lives of those seeking authentic spiritual resources.
PEGGY KELLAR, Developmental Editor, REDFeather Mind, Body, Spirit, An imprint of Schiffer Publishing, Ltd.
When I had the opportunity to attend my fi rst (INATS, Tradeshow for Conscious Living) and the COVR Visionary Awards a few years ago, I knew immediately that I was in the right place, with my tribe. As an editor for REDFeather, the mind, body, spirit imprint of Schiffer Publishing, it was wonderful to see so many likeminded people who truly embrace the spiritual worldview that COVR embodies. It was a thrill to see the response to our products, whether it was a shop wanting to add our decks and books to their inventory, or an individual who connected with a title. COVR truly lives its goal of promoting visionary resources and spiritually uplifting products and services that nourish and celebrate.
KELLY WAGNER, Publisher, The Edge Magazine
As a new member of the Coalition of Visionary Resources (COVR), I am excited to contribute my unique skills, insights, and passion to support the growth and innovation of our metaphysical, alternative healing, and spiritual business community.
As a publisher of a multimedia platform, I hope to bring fresh perspectives, and trusted resources and actively engage with fellow members across categories to enhance the business-to-business opportunities available for those in the body, mind, and spirit marketplace. I am also extremely excited to assist with the COVR Visionary Awards program because it shines a light on and celebrates excellence within the community. My goal is to help strengthen COVR’s network by sharing my ideas and resources, leveraging my mystical background in Sales & Marketing, and promoting “Win/Win” collaborations within the COVR organization and beyond.
ALEX FERNANDEZ , Hearthside Candles & Curios, COVR Vice President, CVA’s Director
The COVR Visionary Awards, or CVA’s, has been the foremost awards program for the Mind Body Spirit industry for over 25 years and is one of the biggest highlights of the year at COVR. Each year the CVA’s feature hundreds of newly released books, card decks, and other products that are geared toward the Mind Body Sprit community, with the best of the best being crowned with a coveted COVR Visionary Award! The CVA’s aren’t just open to publishers or big companies either; some of the biggest winners have been small, independent creators whose work serves as an inspiration for us all.
Each awards season goes through an entry period where works are submitted for nomination, followed by a promotion period featuring our CVA Voter’s Guide in which all submissions are shared with people around the world to help educate them about these amazing new products. Once voting opens, all nominations are again viewed by tens of thousands of people as they cast their ballots for their favorites for that year’s CVA’s. Winners are further
spotlighted with our Winner’s Guide and other featured spots throughout the year.
Beyond the prestige of winning, the COVR Visionary Awards serves as a prime benefit of COVR to help market your work to not only consumers but also to distributors and retailers who look to the CVA’s as a purchasing guide for their customers as well. While only a select few can walk away each year with an award, every nomination receives publicity through the CVA’s, making it one of the most affordable marketing tools available to the Mind Body Spirit industry, and at the end day, that makes us all winners!
We at COVR look forward to meeting, networking, and collaborating with you in the future. We have many forms of education and information offerings through our social media channels, FB Lives, Tips & Tricks on FB, and COVR Masterclass for Small Business. To learn more, visit: www.covr.org
UPCOMING EVENT:
COVR COLLECTIVE BOOTH AT CONSCIOUS LIFE EXPO
Dates: February 7 th-9th
Location: LAX Hilton, Los Angeles, CA Booth: LL3
Carddecks HOLIDAY LIGHTS
Feel the Warmth of Sparkling Illumination in Your Soul
We are entering a frenetic time of dashing through the snow, baking up a storm, shopping and gift wrapping. It is a busy season that can overwhelm people. With the coming cold weather, your customers will be longing for warmth to feed their Souls. Assist them in finding the light during the darkest time of the year with these dazzling new decks.
YULETIDE TAROT
By Kristoffer Hughes
Illustrated by
Erin O’Leary
Published by Llewellyn Books
ISBN: 9780738770451
78 Cards and Guidebook $32.99
Nostalgic hand-painted artwork by O’Leary reminds you of times when Midwinter was magical and jolly. The re-imagined suits include gifts, canes, good cheer, and candles. His guidebook provides the meaning of the deck’s esoteric symbols, keywords, and special spreads. He also delves into the lore of Yule and Christmas, making this a wonderful addition to Tarot collections. Spotlight this charming holiday deck in your seasonal display!
About the Author: Melinda Carver is a Spiritual Business Expert and an award-winning Author, Psychic Medium and Speaker. She has appeared on TV, radio, podcasts, corporate events, expos and stores. She is the President of the Church of Radiant Lights located in Cleveland, OH. www.MelindaCarver.com
THE STAINED GLASS TAROT: AN ILLUMINATED JOURNEY THROUGH THE CARDS
By James Edward
Published by Destiny Books
ISBN: 9798888500828
78 Cards and Guidebook
$35.00
Intricately detailed and vibrantly colored artwork pulls you into each card. The stained glass effect, inspired by windows in old cathedrals, enhances the symbols and figures. The deck easily attunes your meditative mind. Edward’s guidebook provides extensive meanings, special spreads, and stylistic poems. The light shining through the windows of this deck will captivate your customers!
LUMINA TAROT: LET YOUR INTUITION GUIDE YOU
By Lauren Aletta
Illustrated by Tegan Swyny
Published by Rockpool Publishing
ISBN: 978192278628
78 Cards and Guidebook
$23.95
Urging you to shine a light within, Swyny’s delicately handpainted and drawn artwork vibrates with Universal energy and knowledge. Aletta’s guidebook provides keywords and perceptive meanings for the cards. The deck invites one to deep dive into one’s Soul for answers. This glowing deck will beckon your customers!
