Spring 2014
Virginia Retail Federation, LLC
Partnering for Retail Advocacy
for going above and beyond...
April is National Donate Life Month Each year, during the month of April—National Donate Life month—Retail Merchants and Donate Life Virginia come together to increase awareness of the need for organ and tissue donors. RMA’s program, Retailers4Life, invites members to get behind the cause and encourage new donor registrations. One person can potentially save 9 lives through organ and tissue donation!
their stores with the blue and green campaign colors. This year creative members utilized merchandise colors, personal stories, and visual props in the Retailers4Life Contest. Several members adorned their entire stores with blue and green displays! Those entering the Retailers4Life contest submitted photos of their displays. The photos were shared through RMA’s social media. This
year’s winner was Free Agents Marketing, which received a $100 gift certificate to The Crossings Restaurant at the Westin Richmond Hotel and a networking lobby table at the May 2nd RMA First Friday Forum ($100 value)! If you would like to get your business involved in this competition next year, mark your calendar for April, 2015, and join us in celebrating National Donate Life Month.
The spirit of the month is further promoted through the annual Retailers4Life contest. With this tradition, RMA members decorate
In This Issue... 1
April is National Donate Life Month Good News Travels Fast
2
Letter to Members
3
Legislative Reception Recap
4
The RMA Scene
6
Good News Travels Fast Continued
7
Remembering Pat Patrick
8
VRF General Assembly Update Henrico Meals Tax
9
Welcome New Members!
10 Welcome New Members Continued 11 RMA Event Calendar
Good News Travels Fast... and Far! Want to make your news travel even faster and farther? RMA can help! One of the most popular member benefits is RMA’s posting of member news on our social media channels. In other words, we tweet, post, link and blog on your behalf. Social media now sits as the number one destination on the internet. It’s a place where everyone can
connect and build relationships. Here at RMA we have active social media presence on Twitter, Facebook, LinkedIn and our own RMA Blog. We use these channels to share our news and that of our members. Our postings reach a wide audience of RMA members continued on page 6