Spring 2015
VRF Update: New Legislation Will Impact Virginia Retailers Three pieces of legislation which will heavily impact Virginia Retailers have surfaced on the State and Federal levels. These include the adjusted Accelerated Sales Tax (AST), the upcoming EMV Credit Card requirements and the updated Virginia Sales Tax Holidays.
be required to pay AST. This means that a business with $2.5 million in annual sales tax must pay 90% of their anticipated monthly sales tax for June before those taxes have been fully collected. Under current procedure, collected sales taxes are due the next month. Even though the state budget goes into effect July 1, The Accelerated Sales Tax 2015, the law requires retailers to The Virginia Retail Federation (VRF) estimate taxes and submit in June was challenged to convince the of 2015. The accelerated payment Virginia General Assembly of the requirement applies only to the negative impact the Governor’s budget month of June. However, this means proposal pertaining to the “Accelerated that many retailers will have to pay Sales Tax” (AST) would have on double taxes in June 2015: both the retailers. AST requires businesses actual taxes due for May sales and the to pay one month’s sales taxes early estimated taxes due for June sales. If and currently applies to businesses a retailer overpays the estimated June with $26 million in annual sales. taxes, the overpayment will result in a credit against their July payment Effective July 1, 2015, the newly (due in August). If they underpay, adopted State budget lowered the they will owe the difference in July. AST threshold to businesses with $2.5 million in annual sales. This will EMV Credit Cards dramatically impact over 4,000 Protecting consumers’ sensitive additional small retailers who will now information is a priority for retailers and consumers alike. To help with this protection, Federal regulations In This Issue... are being developed to incorporate 1 VRF Legislative Update the mandatory use of “Europay, MasterCard and Visa” (EMV) 2 Letter to Members cards starting October, 2015. These cards have an embedded VRF Legislative Update Cont. microprocessor chip that encrypts, 3 New Event Series: Key Sessions protects and stores cardholder data. Chip cards are more difficult to 4 The RMA Scene duplicate due to their authentication capabilities - making fraud and 6 TSBL Advertising with the Flying Squirrels card duplication more difficult. 7 TSBL’s Love Local Campaign 8 Welcome New Members 10 Retailers 4Life 11 Calendar of Events
New UPS Discounts
While EMV cards are widely used in Europe, the United States credit card industry has been slower to require this technology. As proposed, the new U.S. credit cards could be used with either EMV or signature processing systems; however, retailers who do
Virginia Retail Federation, LLC
Partnering for Retail Advocacy
not have EMV card readers will be at great liability. Here’s why: currently, if you run a fraudulent card, banks absorb the costs. Starting in October 2015, if someone pays with a fraudulent chip card, and you’re not set up with an EMV card reader, the banks will no longer be liable. For example, a fraudster buys $30 worth of socks from a shoe store with a counterfeit EMV chip card. If the store doesn’t have a chip card reader to process the transaction, the store could be on the hook for the $30. In order to be in compliance when the regulation becomes effective in October 2015, we encourage you to communicate with your current merchant services provider as soon as possible. They will be able to provide you with the most current details about how the new systems work, along with what equipment you will need to upgrade your credit card processing systems. Getting an EMV-enabled device is a good thing to start considering. The sooner Continues on page 2
STAFF CORNER Dear RMA Member, As your Virginia Retail Federation (VRF) representative, my interests lie in sharing your retail message with decision makers during the Virginia General Assembly and throughout the year on the local, State and Federal levels. During the 2015 Virginia General Assembly Session, which adjourned on Friday February 27, VRF tracked nearly 100 pieces of legislation concerning Virginia retail issues. Throughout the Session, 2,776 pieces of legislation were introduced. 1,497 bills failed and to date, 719 were passed by the General Assembly and signed by Governor McAuliffe. The General Assembly reconvened for a Veto Session on Wednesday April 15, to review the Governor’s actions on legislation and his recommended amendments. VRF was successful in influencing the passage or defeat of impactful retail legislation. There are, however, three critical pieces of legislation on the State and Federal levels that have come to the table. The Accelerated Sales Tax (AST) threshold decrease, the upcoming EMV Credit Card requirements and the Virginia Hurricane Preparedness Sales Tax Holiday, will all have significant impacts on Virginia retailers. You’ll find crucial information about these three issues on the front cover of this Retail Partners Newsletter. It is important for you to get the facts and properly prepare your business for these coming changes. VRF and RMA will continue providing members with information on these issues so RMA member businesses and their staff can learn more. To continue receiving updates on legislative news like this, I encourage you to sign up for the Retail Advocate E-newsletter. You can do so on the VRF website at www.virginiaretailfederation.com. Your VRF Representative, Mary Huffard Kegley Government Relations 804.662.5505
...”VRF Update” continued from page 1 you’re set up, the sooner your business will be better protected. The representatives at Worldpay, an RMA Endorsed Vendor, are available for consultation on EMV card technology. See their contact information on page 9 of this newsletter. News on Virginia’s Sales Tax Holidays Virginia’s Hurricane Preparedness Sales Tax Holiday will run from May 25 through May 31, 2015. This provides sales tax relief for items which help prepare for hurricanes, such as portable generators, gaspowered chain saws and accessories. Retailers are required to make this tax free allowance for qualifying items.
Due to legislation passed during the 2015 General Assembly, this will be the last stand-alone Hurricane Sales Tax Holiday. Effective July 1, 2015, all three of Virginia’s Sales Tax holidays will be consolidated into one. The combined tax holiday will be held from August 7 – 9, 2015, and will apply to items previously covered in the Hurricane Preparedness, Back to School and Energy Star/ WaterSense Tax Holidays. For more information on the May Hurricane Preparedness Sales Tax Holiday, and the combined Sales Tax Holiday in August, visit the Virginia Department of Taxation website at www.tax.virginia.gov.
Keep an eye out for more legislative updates through the Retail Advocate E-newsletter. You can sign up to receive this e-newsletter at www.virginiaretailfederation.com.
For more information or questions on these critical issues, contact: Mary-Huffard Kegley at 804.662.5505 mhkegley@virginiaretailfederation.com
2 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | Spring 2015
KEY SESSIONS Unlock the Full Potential of Your RMA Membership Key Sessions Schedule for 2015
Want to unlock the power behind your membership? RMA’s newest event series, Key Sessions, can help you do just that! These free, interactive and informative workshops are broken up into five separate sessions over the course of a year. Each event covers a select group of membership topics with the goal of showing RMA members how to use their benefits and provides hands-on examples of how they can be a resource for their business! Plus, if you’ve ever wondered what the faces behind RMA look like, this is your opportunity to meet the RMA staff, ask us questions on any topic and connect with your fellow RMA members!
Vision
Creating vibrant retail communities, together
Mission
We help local retailers thrive. The Retail Partners Newsletter is published four times annually. Editorial Offices Retail Merchants Association 5101 Monument Ave Richmond, VA 23230 804.662.5500 Publisher Jenna Mosman - jmosman@retailmerchants.com Editor Kate Fraser-Orr - kfraserorr@retailmerchants.com Contributing Writer Mary Huffard Kegley Ad Sales Julie Hill - 804.673.5249 - jchill@retailmerchants.com © 2015 Retail Merchants Association, Richmond VA. All rights reserved.
May 19 RMA Digital Platforms • Websites & Social Media for both RMA and TSBL • E-communications July 28 Think. Shop. Buy. Local - Everything you need to know about this local program September 22 Exclusive Resources • Endorsed Vendor Program • Member-to-member offers • Job postings • Meeting rooms • RMA Publications • Movie tickets November 17 RMA Digital Platforms (a second opportunity for this hot topic!) • Websites & Social Media for both RMA and TSBL • E-communications
THE RMA SCENE 1 Gary Glover (Puritan
Cleaners) & Len East (RMA) at a First Friday Forum 2 Dan Ferguson (Richmond Kickers), Rudy Garcia (Retirement Planning Advisors of VA) & Grace Festa (Greater Richmond Partnership) at Connect@ Southern Season 3 Dorothye Brodersen (Infotel Systems) & Bill Selden (C.P. Dean) at Connect@ Southern Season 4 John King, Joy Kline & Kristen Sims (Village Bank) at a First Friday Forum 5 Attorney General Mark Herring, Nancy Thomas (RMA) & Ray Mattes (Retail Alliance) at the VRF Legislative Reception 6 Mary Warren (RMA), Ken Wayland (Free Agents Marketing) & Sherry Minson (RMA) at a First Friday Forum 7 Gail Hubbard (Eastern Virginia Bankshares) & Ryan Kennedy (STAR Asset Security) at Connect@ Southern Season 8 Megan Way & Diana Kent (RMA), Anne Stuart Teter (Addison Clark) & Kate Fraser-Orr (RMA) at a First Friday Forum 9 Pat & Bobbi Heaney (Mango Salon) at the VRF Legislative Reception 10 Nancy Thomas (RMA), Monica Callahan, Lee Kallman, Paul Shanks & Tim Miller (Richmond 2015) speaking at a First Friday Forum 11 Wendy Urquhart (Taradel) & Hope Gillespie (Richmond Raiders) at a First Friday Forum 12 Members networking at Connect@ Southern Season 13 Guests enjoying themselves at the VRF Legislative Reception 14 Lieutenant Governor Ralph Northam addressing attendees at the VRF Legislative Reception 15 Sherry Jenkins (Eastern Virginia Bankshares), Gary & Beth Weiner (Saxon Shoes) at Connect@ Southern Season 16 Julie Hill (RMA) & Annette Lindsay (BedCrafters by Michelle) at a First Friday Forum 17 Nancy Thomas (RMA) & Kelly O’Keefe addressing the audience at a First Friday Forum 18 Bobby Ukrop (Ukrop’s Homestyle Foods) & Lisa Schaffner (United Network for Organ Sharing) at a First Friday Forum
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4 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | Spring 2015
2012 DISTINGUISHED RETAILER OF THETHE YEAR RMA AWARD CEREMONY SCENE 11
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THINK. SHOP. BUY. LOCAL Bigger & Better: The Flying Squirrel’s Ad Package
THink. Shop.
Buy. When it comes to providing heavyhitting, affordable advertising Local opportunities through the Think. Shop. Buy. Local (TSBL) program, RMA’s batting 1,000! TSBL’s deeply discounted ad packages offer RMA members exclusive exposure to thousands of consumers over a multitude of media platforms. And we really hit it out of the ballpark with the Richmond Flying Squirrel’s 2015 advertising package. This unique opportunity showcased exciting new elements, provided a broader reach to highlight member businesses and offered better placement than ever before. Plus, RMA and the Squirrels made sure members had fun being a part of this campaign! In the 2015 package, participants... •
Will be recognized in the “RMA Member Spotlight” on the Flying Squirrels video board at two home games. This includes a mention by the announcer, paired with the participant’s logo on the big screen!
BETTER BUILDING SERVICE
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ThinkShopBuyLocal.com
• Enjoy a generous logo space on the TSBL banner hanging in the main concourse of the Flying Squirrels stadium (image shown above) • Were featured in a fun countdown video as part of the Flying Squirrels video series, counting down to the April 9th opening game • Receive TSBL social media posts with links to the participant’s countdown video and coverage of participant’s two home game spotlights Sound like something you’d want your business to participate in? Keep a lookout for future advertising opportunities through the TSBL program! If you have any questions or would like to learn more about opportunities like this one, contact Diana Kent at dkent@retailmerchants.com.
Your Mattress Should Be Designed to Meet Your Individual Needs. We custom design our mattresses for your comfort. Stop in and see us today!
2014 Old Brick Road, Glen Allen, VA • 804-360-0530 5227 Monticello Ave, Williamsburg, VA • 757-564-7378 www.bedcraftersbymichelle.com “SLEEPY PEOPLE COME TO BEDCRAFTERS.” GIVE US ONE NIGHT...WE’LL GIVE YOU A BETTER DAY! I PROMISE.”
6 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | Spring 2015
THINK. SHOP. BUY. LOCAL Love Local - The Latest TSBL Campaign Virginia is for Lovers. And during the first two weeks of February, so was Think. Shop. Buy. Local (TSBL). We decided to spice things up by holding a Love Local campaign, inviting consumers to visit participating RMA member stores and enter for the chance to win a $500 Sweetheart Package! This package included some enticing gifts that were generously donated by Cowardin’s Jewelers, Gearhart’s Fine Chocolates, Strange’s Florist, Toast and The Westin Richmond. Thanks for spreading the love! The winner, Marjie Patterson, was chosen at random among all of the photo submissions from Twitter, Instagram and Facebook. She took her photo at Fleet Feet Sports. Which leads us to the logistics of
the Love Local campaign – it was all digital. To enter to win, contestants were asked to visit a participating RMA member location, snap a photo of themselves inside the store and share it on social media with #ShopRVA. On the promotional side, we produced two YouTube videos (one for participating members and one for contestants) explaining the rules of the contest, how to sign up and how to win. Participating members received a digital promotional toolkit they could use to share the campaign with their customers. Additionally, there were TV commercials, online digital ads, a hefty social media campaign and e-newsletters. We want to thank our members for their involvement in the campaign. The participating location with the
Marjie Pa tterson @Marjeri ta
most photos shared won movie tickets for their entire team. And it just so happens that Fleet Feet Sports was the front-runner! Thank you to all of our members who participated. Please stay tuned for more exciting TSBL campaigns coming down the pike!
WELCOME NEW MEMBERS! Event Title Sponsor
Look who’s joined since the last issue:
New Member Sponsor
Acme Stove & Fireplace Alzheimer’s Association Greater Richmond Chapter
New Members at the January First Friday Forum
American Tap Room Argyle Cupcakes and Frozen Yogurt AvanceMD Concierge Medical Chesapeake Bank Cliff Bruce Studio, Inc. Comcast Spotlight Credit Restoration Associates Cross Creek Nursery Data Technologies Dumbarton Properties, Inc. Gadget Techs
Back Row: Matthew McDonald (Follow Media), Richard Swed (The Risk Management Group/Legal Shield), Tom Kranz (Segue Energy), Randy Britt (Ace Gladd Repair, Inc), Hunter Leeman (Sportable) & Daniel Hargett (The Rebkee Co.)
Innsbrook Foundation King of Pops
Front Row: Sara Abbott (Greenfield Residences at Monument Ave), Allison Bridges (Shine Blowdry Bar) & Julie Wingfield (Riverside School)
Layne’s Country Store & Amish Kettle
New Members at the February First Friday Forum
Mercedes-Benz of Richmond & Midlothian Perk! Coffee & Lunchbox Plato’s Closet Richmond/ Midlothian Purify RKL Resources Seniors Helping Seniors Chesterfield SERVPRO Sneed’s Nursery & Garden Center Stony Point Shopping Center
Back Row: Eduardo Moreno (Elite RVA Magazine), Jeff Baldwin (Alzheimer’s Association Greater Richmond Chapter), Mark McAuliffe (Cross Creek Nursery), McKinley Tucker (Risk & Identity Solutions, Inc), Shekar Challa (Challa Law Offices, PLC) & Matthew McDonald (Follow Media) Front Row: Sandy Grady (Alzheimer’s Association Greater Richmond Chapter), Gladys Young (Elite RVA Magazine), Denise Hatton (Mercedes Benz of Richmond and Midlothian), Wendy Urquhart (Taradel) & Nhat Pham (Two Twelve Referral Network)
Total Merchant Services of Virginia Valpak & Reach Magazine Virginia Blood Services Weather Crafters Heating & Air
8 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | Spring 2015
Windstream
WELCOME NEW MEMBERS! New Members at the March First Friday Forum
Endorsed Vendors
Take advantage of this free member-only benefit. RMA’s Endorsed Vendors offer free consultations and reduced pricing. D
P
S
DOMINION PAYROLL SERVICES
Joe LaBella
804.355.3430 jlabella@dominionpayroll.com
Meagan Vickery Back Row: Thomas Nation & Brandon Garnett (Windstream), Christy Omarzai (Argyle Cupcakes and Frozen Yogurt), Lurene Reck (Seniors Helping Seniors Chesterfield), Paul Cassimus (King of Pops) & Matthew McDonald (Follow Media)
804.382.1274 meagan.vickery@vafb.com
Front Row: Deanne Sampson (Langley Federal Credit Union), Yvonne Nelson (Innsbrook Foundation), Janice Hill (Data Technologies), Jody Nunn (Langley Federal Credit Union) & Karen Aylward (Chesterfield County Department of Economic Development)
804.290.1124 brooke.barnes@vafb.com
New Members at the April First Friday Forum
Brooke Barnes
Doris Ann Kane
804.649.6291 dkane@timesdispatch.com
Allison Cherry
804.317.3432 allisoncherry@ups.com
Back Row: Matthew McDonald (Follow Media), Dr. Neal Carl (AvanceMD Concierge Medical) , Dan Rand (Valpak & Reach Magazine), Levar Lawrence & Garry Floyd (Gadget Techs Regency Square) Front Row: Robin Spainhour & Tina Harding (AvanceMD Concierge Medical), Mary Woodbridge (Purify), Meagan Vickery (Experient Health), Morgan Adams (VA Blood Services) & Maggie Nunn (American Tap Room)
Scott Johnston
804.836.6798 scott.johnston@worldpay.us Chris Harrison
703.969.8302 chris.harrison@worldpay.us
BEYOND RETAIL Let’s Work together to Save Lives!
Life is precious. And the gift of life is, too! But many lives are lost every day while waiting for an organ transplant that never comes. For years RMA and the United Network for Organ Sharing (UNOS) have partnered for National Donate Life Month in April to support the cause for organ donation. And RMA members have consistently stepped up to help spread the word. Again this year, we’ve asked our
members to help build awareness of the importance of organ donation by becoming a Retailers 4Life participant. Retailers do this by offering their business location as a place where the general public can learn more about the cause and sign up to become an organ donor. During the month of April, many RMA members decorate their window displays and stores with blue and green to raise the public’s understanding of the importance of this cause.
The good news is: • One organ donor can save eight lives and restore sight to two people
The hard facts on this issue:
• One tissue donor can restore health to more than 50 people
• In the United States, 21 people die every day waiting for an organ that is not available on time
For more information on this program and how to get involved, contact Preston Perrin at pperrin@retailmerchants.com.
• More than 123,000 people are currently waiting for a lifesaving organ transplant
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10 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | Spring 2015
RMA EVENTS & NEWS MAY 1
First Friday Forum
13
Member Appreciation Picnic and VRF Auction
19
Key Session
JUNE
5
First Friday Forum
16
Connect@ Free Agents Marketing
27
Think. Shop. Buy. Local Sidewalk Sale
25-31 Virginia Hurricane Preparedness Sales Tax Holiday
JULY
15
Connect@ Capital Ale House Midlothian
28
Key Session
UPS Raises the Bar for Member-only Shipping Rates RMA’s Endorsed Vendors are hand-picked, trusted partners, dedicated to providing RMA members excellence on the services that they use day-in and day-out. That’s why we’re excited to announce that UPS has increased its RMA member-only discounts!
confident that, more than ever before, our members will feel at ease entrusting their shipping needs through UPS.
Our members can now save up to 32% on shipping needs through UPS. In fact, UPS has bumped up all of its discounts exclusively for RMA members!
To learn more or meet with our UPS representative, Allison Cherry, contact her at 804.317.3432 or allisoncherry@ups.com.
To check out these exciting new RMA memberonly discounts, visit www.savewithups.com/rma/.
Founded in 1907, UPS is the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services. We are
Check out UPS’s new rates, below: Total Weekly Gross Transportation Charges*
UPS Next Day Air® / Next Day Air Saver®
UPS 2nd Day Air®/ 2nd Day Air A.M.®
(Ltr/Pkg)
(Ltr/Pkg)
UPS 3 Day Select® (Pkg)
1
UPS UPS Worldwide Worldwide ® Express / Express®/ Saver®/ Saver®/ Expedited®/ Expedited®/ Express Freight® Express Freight® Export Import (Ltr/Doc/Pkg)
UPS Standard® to and from Mexico
UPS Standard® to and from Canada2
UPS Ground Commercial
UPS Ground Commercial
UPS Ground Commercial
(1-10 lbs)
(11-30 lbs)
(31-150 lbs)
1
1
1
UPS Ground Residential1
(Ltr/Doc/Pkg)
$0.01-$49.99
19%
16%
16%
16%
16%
12%
8%
8%
9%
14%
8%
$50-$99.99
20%
16.5%
16.5%
16.5%
16.5%
13%
8.5%
8.5%
9.5%
14.5%
8.5%
$100-$249.99
21%
17%
17%
17%
17%
15%
9.5%
9%
10%
15%
9.5%
$250-$499.99
22%
18%
18%
18%
18%
18%
10.5%
9.5%
10.5%
15.5%
10.5%
$500-$999.99
26%
20%
20%
22%
19%
19%
11.5%
10.5%
11.5%
16.5%
11.5%
32%
25%
25%
28%
21%
21%
13%
12%
13%
18%
13%
$1,000 and up
*Above incentives include an Electronic PLD Bonus of 10% (5% for UPS Commercial/Residential Ground, no bonus for UPS Worldwide Express® / Saver® / Expedited® / Import). Shipments tendered via non-Electronic PLD will not receive the bonus. The following methods of providing UPS shipment information are considered non-electronic: Manifest Key Entered, Manifest Summary, Hundredweight Shipping Document, Paper Waybill, Air Shipping Document, Shipping Record (SRB/SRM), Consignee Billing Paper Books. *Incentives applied each week will be calculated using a 52-week rolling average of gross transportation charges (excluding accessorial, surcharges and international import services, unless otherwise specified) for eligible packages tendered to UPS. A minimum net package charge equal to a Zone 2, 1 pound package will apply to all UPS 3 Day Select® packages. Discounts apply to published standard list rates in effect at time of shipment. Customers in Alaska and Hawaii should call 1-800-PICK-UPS® for service availability. For all other questions related to these savings, please call 1-800-325-7000. Hours of operation are Monday through Friday from 8:00 a.m. to 8:00 p.m. EST. For each package, Member agrees to pay the greater of the net package charge based on the above incentives or the minimum published UPS list package charge of a Zone 2, 1 lb package for the respective service.
1
For each package, Member agrees to pay the greater of the net package charge based on the above incentives or the minimum published UPS list package charge of a UPS Standard® to Canada, 1 lb package for the respective zone.
2
© 2013 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
PRSRT STD US POSTAGE PAID RICHMOND, VA PERMIT #2254 Retail Merchants Association | 5101 Monument Avenue | Richmond, VA 23230 Phone (804) 662-5500 | Toll free (866) 750-2532 | www.RetailMerchants.com Facebook.com/RetailMerchants Facebook.com/ThinkShopBuyLocal Facebook.com/VirginiaRetailFederation Twitter.com/RetailMerchants Twitter.com/ShopLocalRVA Twitter.com/VARetailFed
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